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YOUR RESEARCH PARTNER IN INDOCHINA

About Us
16+ years as an independent full-service market research agency in Vietnam, Cambodia, and Laos International and local researchers using a consultative approach focused on providing meaningful and actionable insights A focus on flexible research solutions with reliable processes and quality control procedures Wide experience working with international partner agencies and clients with a presence inside and outside the region

We are the only fullservice market research company with a footprint spanning this region, giving us a unique perspective to help our clients succeed.

About Indochina
Indochina spans Vietnam, Cambodia and Laos, and this vibrant, emerging region is capturing attention from all over the globe. With rapid economic development and growing prosperity, Indochina is now emerging as a commercially viable market. With diverse cultures and aspirations, Indochina has a richness and complexity all of its own. Among full-service market research agencies, Indochina Research has a unique position in its coverage of all three countries in Indochina. Our focus is to provide actionable insights based on our solid experience, local knowledge, and wide-ranging expertise.

Scope of Work & Expertise


Quantitative studies and projects for a range of purposes including Fundamental Consumer Understanding, Tracking Studies, Customized Ad Hoc Research, Brand Health, Product & Concept Testing, Customer Satisfaction Surveys, Media & Communications Testing, Consumer Segmentation Full qualitative capabilities and facilities with experience in Product & Concept Testing, Focus Group Discussions, In-depth Interviews, Observation/Immersion, and Ethnographic Profiling An extensive network of contracted leading moderators Shopper/retail research including Retail Census & Audits and Mystery Shopping B2B research experience from surveying the market landscape to interviews with leading business people and officials

For further information about Indochina Research, please visit our website at www.indochinaresearch.com

UNCOVERING UNIQUE INSIGHTS ACROSS THE REGION

VIETNAM
FULL-TIME RESEARCH PROFESSIONALS FIELDWORK STAFF CENTRAL OFFICES NATIONAL COVERAGE FULL-SERVICE CAPABILITIES QUALITATIVE FACILITIES IN-HOUSE RESEARCH PROFESSIONALS (EXPAT / LOCAL) NETWORK OF FREELANCE RESEARCH SPECIALISTS
41 out of 63 provinces Ho Chi Minh City, Hanoi

CAMBODIA
120 across the region More than 1000 across the region Phnom Penh 24 out of 24 provinces Yes

LAOS

Vientiane 17 out of 17 provinces

Ho Chi Minh City, Hanoi

Phnom Penh Yes

Vientiane

Yes
Banking / Finance, Banking & Finance FMCG, Media, Business Environment, Telecommunications, SME, FMCG, IT, Medical / Health, Media & Pharmaceutical, Advertising, Retail, Tourism / Hospitality, Social Issues, Consumer Electronics, Telecommunications, Automotive, Education, Water & Sanitation Social Issues Tracking, Brand Health, Product / Concept Testing, Mystery Shopping, Customer Satisfaction, Communications Testing, U&A, Retail Audit, Qualitative Focus Groups, In-depth Interviews Tracking, Brand Health, Product / Concept Testing, Mystery Shopping, Customer Satisfaction, Communications Testing, U&A, Retail Audit, Qualitative Focus Groups, In-depth Interviews Heath, Education, Agriculture, Energy, Environment, UXO, Banking / Finance & Taxation, Poverty Reduction, Tourism, FMCG (including Beverage), Media, Retail, Telecommunications, Tobacco Tracking, U&A, Focus Groups, In-depth Interviews, Retail Audit, Knowledge Attitude & Practice (KAP), Baseline / Endline Studies

KEY CATEGORIES

KEY METHODOLOGIES

CONTACT US

VIETNAM
Beth Owen IRL Managing Director Beth@irl-hcm.com.vn Ph: +84-8-3823 6965 John Cathcart Research Director

CAMBODIA
Laurent Notin General Manager

LAOS
Chansada Souvanlasy General Manager Chansada@indochinaresearch.com Ph: +85-6-21 562 881 / 562 882

John@irl-hn.com.vn

Ph: +84-4-3747 4661

Laurent@indochinaresearch.com Ph: +85-5-23 215 184

For further information about Indochina Research, please visit our website at www.indochinaresearch.com

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