HUMAN RESOURCE MANAGEMENT Assignment

on
Job Description and Specification of Digital Marketing Manager in

Submitted to: Dr. Manisha Seth Defni Prasad JIML-11-050 (Section- B)

Submitted by:

Company Profile

LG Corp. is the second-largest South Korean conglomerate company following Samsung,and it is headquartered in the LG Twin Towers in Seoul. LG produces electronics, chemicals,and telecommunications products and operates subsidiaries like LG Electronics, LG Display, LG Telecom and LG Chem in over 80 countries. LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947. In 1952, Lak-Hui (pronounced "Lucky", currently LG Chem) became the first Korean company to enter the plastics industry. As the company expanded its plastics business, it established GoldStar Co., Ltd., (currently LG Electronics Inc.) in 1958. Both companies Lucky and Goldstar merged and formed Lucky-Goldstar. The company logo of LG features the letters L and G, presented in the form of a smiling human face.

Job Title Digital Marketing Manager

Job Description:
1. Website maintenance 2. Project Supervision & Development a. SEO (Search Engine Optimization) project b. Arabic B2C web portal c. Development of innovative ideas for Win big with LG campaign to spark interest in young generation and create a future pool for loyal consumers d. Banner Campaigns for product launch and other offline marketing activities 3. Work Closely with procurement team for the selection of vendors for digital marketing activities 4. Communicate with digital media agencies for online activities 5. Online Customer queries

6. Sending eNewsletter (for online events and product updates) 7. Coordinate with HQ/LG CNS team for production and maintenance of web portal 8. Overall responsibility of Digital marketing activities and Coordinate with all departments 9. Digital marketing in-charge for all offline campaigns 10. Upgrade skills through online/offline courses available. 11. Develop & Coach team member for digital media assigned to the department.

Job Specification:

Over 8 years of Digital marketing experience Understanding different areas of digital marketing Designing/development of websites Maintenance (correction of errors, development of creatives,

uploading of contents, modification) of web portal

Negotiating skills with agencies/vendors Interpersonal skills to deal with different levels of business units Supervisory skills to manage and coach subordinates. Graphic Designing Tools Adobe CS Collection: Photoshop, Illustrator, Flash, InDesign, Fire

Works

AutoCAD2007 Web Designing Tools JavaScript Website designing & Maintenance Developing Banner Creatives Maintenance (correction of errors, uploading of contents, editing of

contents) of web portal

Designing & Editing Tools Adobe CS Collection: Photoshop, Illustrator, Flash, In Design,

Fireworks, After Effects, Premiere

Web Designing Tools Dreamweaver HTML Ability to work in a multicultural environment