Guru Nanak College Of Arts, Science & Commerce. Subject: - Turnaround Management. Prof: - Rahul Chopra. Class: - T.Y.B.B.I.

Project on: - Creation of Tours & Travels Company. Group Name:Abdul Wahid Shaikh. Shiv Shankar Singh. Zibran Shah. Ricky Suri. Esaki. Roll No. 22. 25. 41. 28. 38.

Table of Content.
Sr.no 1) Particulars Executive summary. Introduction. History of Indian Tourism. Different Types Of tourism in India. Heritage. Ecotourism. Adventure tourism. Wildlife tourism. Pilgrimage Tourism. Objectives. Mission. Key to success. Company summary. Company ownership. Start up Summary. Swot analysis. Strength. Weakness. Opportunities. Threats. Target market segment strategy. Market needs. Market trends. Market growth. Product marketing. Advertising. a) Advertising. b) Direct marketing. Pricing Strategy. Training. Feedback and control. Bibliography.

1.1 1.2 1.3 2.1 2.2 2.3 2.4 2.5 3.1 3.2 3.3 4.1 4.2 4.3 5.1 5.2 5.3 5.4 6.1 6.2 6.3 6.4 7.1

2)

3)

4)

5)

6)

7)

8) 9) 10) 11)

1.1 Executive summary.

Travel Solution will be a company that will provide the most suitably designed as well as the customized travel packages to its customers. Today's extremely stressful work environment dictates that individuals requires some joyful holiday, this presents an opportunity that we may exploit, and provide them stress-free joyful refreshing holidays with cost competitive and customized packages according to their needs. The financing ,in additional to the capital contributed from the owner, shareholders and bank will allow the Travel Solutions to successfully start and maintain the operations through one year. A unique, upscale innovative idea of the travel packages will help Travel Solutions to become successful in first year of its operations. Company will market its products through aggressive marketing, innovative concepts, participating in trade shows, newspaper ads etc. Successful operation in year one will provide Travel solutions a base for its market to move forward with high growth rate.

1.2 Introduction to the travels Industry.

It's an event management firm catering to hospitality industry for corporate as well as individual. They are travel consultant but they assist you as personal travel concierge. India is a land with vivid and pleasant contradictions. This has made it one of the most sought- after destinations in almost all types of theme tours. From magnificent monuments to towering shopping malls, from luring beaches of Kerala and Goa to the mighty peaks of Himalayas, India from all corners is God's very own. Country roads has brought together some great tour packages, which mostly comprises must see destinations of India like TajMahal tour, Great Ganges Tour, Royal Rajasthan tour and so on.

1.3 History of the Indian Tourism

Tourism industry in India is on a great boom at the moment India has become a major global tourist destination and Indian tourism industry is exploiting this potential to the hilt. Travel and tourism industry is the second highest foreign exchange earner for India, and the government has given travel & tourism organizations export house status.

The Indian tourism industry can be attributed to several factors. Firstly, the tremendous growth of Indian economy has resulted in more disposable income in the hands of middle class, thereby prompting increasingly large number of people to spend money on vacations abroad or at home. Secondly, India is a booming IT hub and more and more people are coming to India on business trips. Thirdly, aggressive advertising campaign "Incredible India" by Tourism Ministry has played a major role in changing the image of India from that of the land of snake charmers to a hot and happening place and has sparked renewed interest among foreign travelers. Travel & tourism industry's contribution to Indian industry is immense. Tourism is one of the main foreign exchange earners and contributes to the economy indirectly through its linkages with other sectors like horticulture, agriculture, poultry, handicrafts and construction. Tourism industry also provides employment to millions of people in India both directly and indirectly through its linkage with other sectors of the economy. According to an estimate total direct employment in the tourism sector is around 20 million.

2) The different types of tourism in India.

1) 2) 3) 4) 5) Heritage Tourism. Ecotourism. Adventure Tourism. Wildlife Tourism. Pilgrimage Tourism.

2.1 Heritage Tourism India has always been famous for its rich heritage and ancient culture. Indias glorious past and cultural diversity make a potent blend which attracts millions of tourists each year to its heritage tourist attractions India's rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can be found everywhere in the country.

The most popular heritage tourism destinations in India are: TajMahal in Agra Mandawa castle in Rajasthan Mahabalipuram in Tamil Nadu Madurai in Tamil Nadu Lucknow in Uttar Pradesh Delhi, the Indian capital.

2.2 Ecotourism Ecotourism entails traveling to places that are renowned for their natural beauty and social culture, while making sure not to damage the ecological balance. Eco-tourists have been thronging India in large numbers for it has a rich source of flora and fauna. A great number of endangered and rare species are also to be found in the various national parks in India.

The major national parks in India for ecotourism are: Corbett National Park in Uttar Pradesh Bandhavgarh National Park in Madhya Pradesh Kanha National Park in Madhya Pradesh Gir National Park and Sanctuary in Gujarat Ranthambore National Park in Rajasthan.

2.3 Adventure Tourism Adventure tourism is recently growing in India. Tourists prefer to go for trekking to places like Ladakh, Sikkim and Himalaya. Himachal Pradesh and Jammu and Kashmir are popular for the skiing facilities they offer. Whitewater rafting is also catching on in India and tourists flock to places such as Uttranchal, Assam, and Arunachal Pradesh for this adrenalin-packed activity.

2.4 Wildlife Tourism India has a rich forest cover which has some beautiful and exotic species of wildlife, The places where a foreign tourist can go for wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo Ghana National Park, and Corbett National Park.

2.5 Pilgrimage Tourism India is probably the ultimate destination of all kinds of pilgrims following any faith around the world. he great religions like Hinduism, Buddhism, Jainism, Islam, Christianity and Sikhism are the integral part of Indian culture and heritage whose values and faiths are mingled with the air, soil and the sky of India

Famous Pilgrimage & places in India

. . . . . . . . . . . . . . . . . . . . . . . Ajmer Pushkar Haridwar Amarnath Badrinath Gangotri Kedarnath Yamunotri ChardhamYatra Rishikesh Manikaran Paonta Sahib Rewalsar Omkareshwar Ajmer Sharif Rameswaram Mathura Vrindavan Puri Guruvayur Shirdi Saibaba Amarnath Cave Vaishno Devi Jagannath Temple

. Konark Sun Temple . Tirupati Temple Pilgrimage Places . . . . . . . . . . . . Himachal Pradesh Rajasthan Uttranchal Kerala Maharashtra Tamil Nadu Jammu And Kashmir Madhya Pradesh Karnataka Andhra Pradesh Temples Mosques

3.1 Objective.
Travel Solutions objectives for the first three years of operation include: The creation of a unique, upscale, innovative and customized tour Packages that will differentiate from other companies The formation of a companys image that will bring people with diverse interests and backgrounds together in a common forum. To serve its customers with best possible quality and provide them more things in price on one.

3.2 Mission.
We want to serve our customers with best possible service and provide them the kind of comfort they want. We would also want to customize our tours as per our customers need without reducing joy or quality of tour. People of all ages and backgrounds will come to enjoy the unique, upscale, joyful, and refreshing environment that Travel Solutions provides.

3.3 Keys to Success

Serving with best possible quality. Customized and attentive approach to its individual customers Making tour packages more interesting with innovative ideas. Make Tour packages more attractive as well as cost effective. The establishment of Travel Solutions as hub for socialization and entertainment. Marketing of products with new ideas.

Policy mantras The policy is built around the 7-S Mantra. Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security), Sahyog (cooperation), Sanrachnaa (infrastructure) Safaai (cleanliness).

Innovatives services Classification;

It offers Off-Site Meets Dealer Meets Day Conference Gala Evening Training Programs Leisure Trips Tailor Made Vacations Hotel Reservations Services Adventure Tours Hill Station Tour

- Car Rental Services - Corporate / Incentive Tour - Wildlife services.

4.1 Company Summary. Travel solutions will be a company which will organize tours to different parts of country. The company will start its operations from mumbai and provide service to customers targeting Maharashtra area as the first destination. It will subsequently launce its service to other parts of country. It will focus initially on providing and satisfying two kinds of tours:

Yatra: Different religious places Heritage sites: This will undertakes site tours like Ajanta-Ellora, Forts etc.

As it grows it will take on people and expand into related markets. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies. 4.2 Company Ownership. The company named Travel Solutions will be registered under companies act with legal formalities. Its fiscal year is the calendar year. The company will realize the potential market and opportunity for growth from given implementation of the appropriate strategies, aided by the necessary finances from next year.

4.3 Start-up Summary.

Total start-up capital and expenses (including legal costs, logo design, stationery and related expenses) came to approximately Rs. XXXXXXX. Startup assets required and utilized included Travel Office, Travel Busses (and/or Busses, cars on rent), Staff, office furniture, personal computers and other office equipment. This figure comes to Rs XXXXXX.

Start up expenses Sr. Description No. 1 Legal 2 Stationery etc. 3 Brochures 4 Insurance 5 Rent 6 Research and Development 7 Expensed Equipment Total Start-up Expenses

Amount reqd. 10,000 5,000 0 0 0 0 5,000 20,000

Start-up Assets Sr. Description No. 1 Cash Required 2 Start-up Inventory 3 Other Current Assets 4 Long-term Assets 5 Total Assets

Amount reqd. 10,000,00 10000 0 0 10,10,000

Sr. No.

Description

Amount reqd.

Start-up Funding 1 2 Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required 20,000 10,10,000 10,30,000

Sr. No. Assets 1 2 3 4 5

Description

Amount reqd.

Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets

0 20000 0 0 20000

Sr. Description No. Capital 1 Planned Investment 2 Investor 1 3 Investor 2 4 Investor 3 5 Investor 4 6 Additional Investment Requirement Total Planned Investment

Amount reqd.

xxxxx xxx xxx xxx xxx xx xxxxxx

Sr. Description No. Liabilities 1 Current Borrowing 2 Long-term Liabilities 3 Accounts Payable (Outstanding Bills) 4 Other Current Liabilities (interest-free)

Amount reqd. x 0 0 0

Total Liabilities

Sr. No.

Description Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities Total Funding

Amount xx xx xxx xxxx

5.0 SWOT Analysis

We are in a highly lucrative market in a rapidly growing economy. We foresee our strengths as the ability to respond quickly to what the market dictates and to provide quality service in a growing market. In addition, through aggressive marketing and quality management we intend to become a wellrespected and known entity in our respective industry. Our key personnel have a wide and thorough knowledge of the local market and expertise, which will go towards penetrating the market. However we acknowledge our weakness of a small-sized company without a lot of experience, and the threat of new competition taking aim at our niche. Below are the summarized strengths, weaknesses, opportunities and threats.

5.1 Strengths.

Strategic market segmentation and implementation strategies. Diversified market segments: ensuring the lack of dependency on one particular market.

Combination of skills in directorship. The directors intend to jointly develop business strategy and long-term plans, having wide experience in product and business know-how. Establishment and maintenance of strong capital base. An aggressive and focused marketing campaign with clear goals and strategies.

5.2 Weaknesses.

Lack of a reputation in comparison to our competitors. The introduction of new organizational practices and personnel who have not previously worked together presents a challenge to the company. A limited financial base compared to the major players in the industry. Lack of clear-cut channels of distribution. Establishment on the Internet will produce technological challenges.

5.3 Opportunities.

Specific niche: we will design special and customized packages for our customers. The new generation of individuals and families has a far greater appreciation of attractive packaging (image conscious). Internet marketing and sales--though still in its infancy.

5.4 Threats.
The present growth in the market may result in market saturation, through competition. This competition could emerge from a variety of given sources including: 1. Established mass-market companies. 2. New marketing strategies and tactics by established products and companies. 3. Existing competition. 4. Other start-up companies generated by healthy economic growth nationwide.

6.1 Target Market Segment Strategy. Our marketing strategy will be based mainly on making the right kind of customized product available to the right target customer. We will ensure that our products prices take into consideration peoples budgets and that these people appreciate the product and know that it exists, including where to find it. The marketing will convey the sense of quality in every picture, every promotion, and every publication. There is already a sense of segment strategy in the way we define our target market. We are choosing to compete in areas that lend themselves to local competition, service and channel areas that match our strengths, and avoid our weaknesses. 6.2 Market Needs. The major customers require a service which will be cost effective and also enjoyable. The customer wants the more things in the price on one. They want to add their knowledge, have a picnic, and meet the god (religious place) in one package. We will provide them all what they want. We will give them a good attention right from choosing a package to the end of tour. We will provide the all necessary information to them. We will also arrange some packages gifts for them. 6.3 Market Trends. Our target markets are increasingly growing towards recognizing the difference between poor quality tours and those of high quality. This development is an important trend for us as it represents our target market. We now are having an increasing number of people who appreciate the traditional tours whilst living in the urban areas. With this in mind we intend to ensure that our packages are respectable and attractive. Today's extremely stressful work environment dictates that individuals requires some joyful holiday, this presents an opportunity that we may exploit, marketing the health aspect of our tours.

6.4 Market Growth. Import statistics provide a reliable guide as to the size of the tourism industry. Indias travel and tourism market was valued at US$42 billion in 2010, and is growing rapidly. India emerged as the fifth most preferred destination by the worlds Travellers in a survey conducted across 134 countries. India also figures in the Annual Readers Travel Awards 2010, which were announced by the prestigious magazine Conde Nast Travellers UK in its September 2010 edition. A 5,000 year history, culture, religion and alternative medicine fascinate both budget and luxury travelers alike. The Department of Tourisms resolve in promoting Indian tourism has strengthened as it recognizes its potential. Tourism in India is the third largest foreign exchange earner, accounting for 2.5% of GDP. It also makes a direct contribution to economy with significant linkages with agriculture, horticulture, handicrafts and construction. The outlay on tourism development continued to focus on the AtithiDevoBhavan campaign, targeted at the inbound foreign tourists in the country. Translated literally this means Guest is God. With 390 million Indians on the move in 2010, it is little wonder that it is domestic Travellers that sustain the travel and tourism business. Domestic business travel and visiting family/friends, as well as pilgrimages, contributed to the 13% growth in number of trips within the country that year. 7.0 Product Marketing. Our product marketing will emphasize the benefits of our products, including refreshment and enjoyment of top-quality service. We intend to sell the opportunity to enjoy oneself amongst friends, family and/or colleagues. This will come out in our advertising, delivery and collateral such as sales literature and business cards. Our product marketing's most important challenge will be the problem of being accepted and appreciated on the market as a provider of quality products. Hence we intend to not only meet customers' expectations but to exceed them. We intend to focus on the individual or group who want to enjoy themselves through their requirements of tours. However, not wanting to limit

our horizons in the initial period, we intend to be continually looking out for opportunities that we may exploit. In all cases we intend to provide a thorough understanding and appreciation of the products to the customer and the benefits of them. ADVERTISING. We intend to undertake extensive advertising of our packages in addition to our brand name--company name. This is so as to instill awareness and knowledge of our existence in the market place, which hopefully shall convert into market share. Hence the need to ensure that our packages are constantly available to our target market, and of consistent high quality. Whilst we are committed to providing products of uncompromising quality to meet the needs and expectations, the company believes its products should be advertised and promoted in an honest and ethical manner that respects the values of our consumers' societies. A constant look out will also be made of any special editions in the local newspapers, which may provide an opportunity to advertise.

a) Direct Marketing. This will be used, but only to a limited extent, in the form of telemarketing and informing potential customers and obtaining referrals where possible. In the case of telemarketing it will involve our targeting potential customers/distributors of our products and informing them of our existence and the products we offer. We may then arrange for an appointment with the respective decision-maker/order-maker, with the intention being to lure them into ordering one or more of our product lines. b) Internet Marketing. The increasing growth of the Internet as an information source provides an opportunity that we may exploit. This is particularly so in view of the increasing investment and global trade amongst countries, as both large and small organizations look at obtaining the best deal possible. More often than not these organizations will seek out potential clients over the Internet due to the cost of transport and accommodation, apart from the obvious time factor, which is increasingly becoming of importance in view of the dynamic environment.

However this will require adequate planning and research so as to establish a professionally done website. This will mainly serve foreign customers and other stakeholders including potential investors. In all the above we intend to communicate our ability to provide good quality service that will satisfy the customers needs. Hence our messages will influence the buying decision of prospective customers by emphasizing our unique selling proposition, and persuade prospective buyers that we are different from our competitors. All the above promotional tools shall be well integrated and utilized in tandem so as to maximize their effect. 8.0 Pricing Strategy. Initially our prices will not be under our control but dictated by the market conditions prevailing at the particular time. This is particularly so in the case of products which are also produced by our competitors, as they are often representing a scale for consumers. However we realize that we must charge appropriately for the quality and work we shall be providing, in addition to the distribution of the products. Hence we intend the price will accommodate the mark ups prevailing in the industry, as well as our own costs. To be competitive in the market we intend to offer discounts to customers making bulk orders, which are in competition with the industry. This will also assist in the establishment of customer loyalty. Hence our prices shall be as follows: (discussion removed for confidentiality). We intend our income structure to match our cost structure, so as to ensure that the salaries we pay to assure good workmanship is balanced by the price we charge. We will make sure that we charge for the product, workmanship and delivery with our aim being to achieve a gross profit margin of at least 30% in our initial years of operation. All in all we intend our prices to be extremely competitive on the market.

9.0 Training.
In-house training shall be continuous with regular external training being undertaken particularly following any new developments in the market. This is so as to ensure that we are continuously able to anticipate our markets needs--a proactive approach, which is so essential if we are to gain and maintain a competitive advantage. Internal training will not only include product and

technical aspects, but also expand to give much greater knowledge of customers, market trends, products, new technology aids, and time management amongst other such variables. We intend to conduct health education sessions for groups and individuals on health risks in the workplace, balanced with lifestyle education and employee assistance programs that incorporate rehabilitation and counseling in a range of illnesses and social or personal problems. This is of particular importance in view of the AIDS epidemic that has grappled the country and continent as a whole to unparalleled levels. We acknowledge the fact that successful recruiting, motivation and discipline procedures are keys to the growth of the organization. Hence we intend to promote and maintain good labor relations, strong morale and high quality work per employee. 10) Feedback and Control.
1. We intend to use employee satisfaction surveys to shape the business,

making sure that the employee understands the goals of the firm, is customer focused, proud of their work and work as a team. This will encourage employees to become entrepreneurial and customer responsible, in addition to unifying staff in customer focus and values. 2. Important notices and developments will be continuously communicated to employers so as to keep them abreast of developments and promoting a sense of belonging and oneness in the organization. 3. We will encourage our employees to put forward any suggestions they might have regarding the improvement of any of the company's functions--an open door philosophy. Such a culture will enhance innovativeness and creativity in turn leading to job satisfaction and enrichment.

Bibliography Website- www.countryroads.co.nr

www.wikkipedia.com www.tourismofindia.com www.travelindia.com

Travels Solution.
Office Placed at Sion (e) L.B.S. Marg Chunabhati Road, Mumbai:-400051. Phone no: - 022-5256000, 022-365365. Ricky: - 982154XXX4. Shiv Shankar: - 9870542XX4