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IndiaEquityResearch

Automobiles

February23,2012

TataMotors

ADD
TargetPrice(INR)

303

RobustgrowthinJLRdrivenbyemergingmarkets
JLR is likely to steer TTMTs business, with its increasing contribution
to consolidated total income and EBITDA over FY12fFY14f. We
estimate JLRs sales volumes to grow at a CAGR of 15% over FY12f
FY14f on the back of launches and robust growth in developing
countries. In the standalone business, we estimate domestic LCVs to
growataCAGRof20%overFY12fFY14f,ledbyrobustgrowthincargo
SCVs.WeestimatearecoveryindomesticMHCVsalesvolumegrowth
to 10% by FY13f on account of a pick up in investments due to the
likely reversal in the interest rate cycle. We have valued the
standalonebusinessbasedonthemeanvaluationsofthepreviousCV
cycle, while we have valued JLR at mean valuations of Audi AG. Our
Mar13TPstandsatINR303(upsideof13%).InitiatewithanAddrating.
Highercommodityandfuelpricesaretheriskfactors.

INITIATINGCOVERAGE
LastPrice(INR)

269

Bloombergcode

TTMTIN

Reuterscode

TAMO.BO

Avg.Vol.(3m)(mn)

17.9

Avg.Val.(3m)(INRbn)

3.79

52wkH/L(INR)

293/138
18,145

Sensex
MCAP(INRbn/USDbn)

722.55/14.68

Shareholding(%)

9/11

12/11

Promoters

31.1

31.1

MFs,FIs,Banks

20.1

19.3

FIIs

22.7

24.8

Public
Others

8.2
17.9

8.1
16.8

Growthindevelopingcountries,launchesextendgoodtimesforJLR

StockChart(RelativetoSensex)

Jaguar Land Rover (JLR) is witnessing robust sales volume growth due to the
growingacceptanceofits vehiclesindevelopingcountriessuchChina,Russia,
BrazilandIndia.Inaddition,successofproductssuchasEvoqueislikelytoaid
salesvolumegrowthforthecompany.WeestimateJLRssalesvolumestogrow
ataCAGRof15%overFY12fFY14f.

300

250

200

CargoSCVscontinuetodriveCVsalesvolumegrowth

StockPerfm.(%)

1m

3m

1yr

Absolute

22.5

55.7

18.1

WeestimatedomesticLCVstogrowataCAGRof20%overFY12fFY14f,ledby
robustgrowthincargoSCVs(CAGRof22%).RobustdemandforcargoSCVsis
ledbygrowthinlastmiletransportationand ashiftinpreferencefromcargo
threewheelers to SCVs. This segment contributed 76% of domestic LCV sales
volumes in FY11; we estimate this contribution to rise to 79% by FY14f. We
estimatedomesticMHCVsalesvolumegrowthtorecoverto10%byFY13fafter
moderation to singledigit growth in FY12f, on account of a pick up in
investmentactivityduetothelikelyreversalintheinterestratecycle.

Rel.toSensex

14.1

42.7

18.9

ForecastthreeyearCAGRof16%intotalincomeduetoJLR

03/11

03/12f

03/13f

1,231,333

1,594,303

1,741,912

33

29

14.4

14.1

14.5

90,426

107,407

113,968

3,339

3,339

3,339

A.EPS(INR)

27.1

32.2

34.1

YoY(%)

149

19

D/E(x)

1.2

0.8

0.5

150

100

Feb11

Jun11

Oct11

Tata Motors

Financials(INRmn)
Sales
YoY(%)
EBITDA(%)
A.PAT
Sho/s(diluted)

Feb12

Sensex Rebased

P/E(x)

9.9

8.3

7.9

EV/E(x)

6.1

4.8

4.3

RoCE(%)
RoE(%)

22
66

21
46

19
34

QuarterlyTrends

03/11

06/11

09/11

356 336 362 453

PAT(INRbn)

25

23

InitiatewithanAddratingandaMar13pricetargetofINR303

12/11

Sales(INRbn)

21

WeestimateconsolidatedtotalincometogrowataCAGRof16%overFY12f
FY14f, mainly led by JLRs increasing contribution. JLRs contribution to total
income is likely to rise from 57% in FY11 to 63% in FY14f. We estimate
consolidatedEBITDAandPATtogrowataCAGRof16%and12%,respectively,
overFY12fFY14f.WeestimatenegativefinancialleverageoverFY12fFY14fon
accountofhigherdepreciationandeffectivetaxrate.

36

WearriveatfairvaluesofINR113/shareandINR177/shareforthestandalone
and JLR businesses, respectively. We have valued the standalone business at
9.0x EV/EBITDA, based on the mean valuations of the previous CV cycle. We
havevaluedJLRat2.7xEV/EBITDA,basedonthethreeyear(20092011)mean
valuations of Audi AG (NSU GR, NR). We have valued other subsidiaries and
investments at INR13/share. Our Mar13 SOTPbased target stands at INR303,
whichprovidesan upsideof13%. Weinitiate coverageon TTMTwith anAdd
rating.Riskfactorsarehighercommoditypricesandfuelprices.
SriRaghunandhanNL,+9102266842863
raghunandhan.nl@avendus.com

Pleaserefertothedisclaimertowardstheendofthedocument.

India Equity Research

TataMotors

TableofContents

Investmentsummary......................................................................................................................... 3
Growthindevelopingcountries,launchesextendgoodtimesforJLR .................................................3
CargoSCVscontinuetodriveCVsalesvolumegrowth.........................................................................3
ForecastthreeyearCAGRof16%intotalincomeduetoJLR...............................................................3
InitiatewithanAddratingandaMar13pricetargetofINR303 ...........................................................3

Growthindevelopingcountries,launchesextendgoodtimesforJLR.............................................. 5
Stronggrowthduetorisingsalesindevelopingcountries.................................................................5
andproductlaunches .........................................................................................................................6
IndianpassengervehiclebusinesslikelytorecoverfromFY13f ...........................................................6

CargoSCVscontinuetodriveCVgrowth........................................................................................... 8
RobustgrowthofcargoSCVsinthedomesticmarket .......................................................................8
andinexportmarkets.........................................................................................................................9
MHCVgrowthlikelytorecoverfromFY13f...........................................................................................9

ForecastthreeyearCAGRof16%intotalincomeduetoJLR ......................................................... 11
StandalonesalesvolumegrowthledbyLCVs .....................................................................................11
RisingcontributionofJLRinconsolidatedtotalincome .....................................................................11
NegativefinancialleverageoverFY12fFY14f .....................................................................................12
Freecashflowandlowernetdebt/equitydespitehugecapex ..........................................................12

InitiatewithanAddratingandaMar13pricetargetofINR303 ..................................................... 14
Loweringcapitalizationratetoarriveatadj.EBITDAforJLR ..............................................................14
SOTPbasedtargetofINR303;initiatecoveragewithAddrating .......................................................14
Riskfactors ..........................................................................................................................................17

Financialsandvaluations(consolidated)......................................................................................... 18
Annexure:PVsalesvolumes,growthandtopplayers..................................................................... 21

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India Equity Research

TataMotors

Investmentsummary
JLRiswitnessingrobustsalesvolumegrowthonaccountofgrowingacceptanceofitsvehiclesindevelopingcountries.
Despiteaslowdownindevelopedcountries,JLRssalesvolumesarelikelytogrowataCAGRof15%overFY12fFY14f.
Inaddition,successfullaunchessuchasEvoquearelikelytocontributetogrowth.WeestimateEvoquetocontribute
more than c35% of JLRs sales volumes by FY14f. In the standalone business, domestic cargo SCV sales volumes are
witnessingrobustgrowthonaccountofgrowthinlastmiletransportationandashiftinpreferencefromcargothree
wheelerstoSCVsforfreightoperators.WeestimatedomesticLCVstogrowataCAGRof20%overFY12fFY14f,ledby
robustgrowthincargoSCVs.WealsoestimatearecoveryindomesticMHCVsalesvolumegrowthto10%byFY13fon
accountofapickupininvestmentactivityduetothelikelyreversalintheinterestratecycle.Meanwhile,weestimate
deteriorationinconsolidatedPATmarginsoverFY12fFY14f,implyingnegativefinancialleverageonaccountofhigher
depreciation and effective tax rate. We have valued the standalone business at 9.0x EV/EBITDA, based on the mean
valuations of the previous cycle. We have valued JLR at 2.7x EV/EBITDA, based on threeyear (20092011) mean
valuationsofAudiAG(NSUGR,NR).OurMar13SOTPbasedtargetstandsatINR303,whichprovidesanupsideof13%.
WeinitiatecoverageonTTMTwithanAddrating.Riskfactorsarehighercommoditypricesandfuelprices.

Growthindevelopingcountries,launchesextendgoodtimesforJLR
Weestimatethe
contributionofdeveloping
countriestosalesvolumes
toincreasefrom33.3%in
FY11to50.4%inFY14f.

Jaguar Land Rover (JLR) has been witnessing robust sales volume growth due to the growing
acceptance of its vehicles in developing countries. We estimate the contribution of developing
countries to sales volumes to increase from 33.3% in FY11 to 50.4% in FY14f. In addition, successful
launchofEvoqueislikelytopropelJLRssalesvolumes.WeestimateEvoquetocontributemorethan
c35% of JLRs sales volumes by FY14f. JLRs robust sales volume growth is likely to continue, with a
CAGRof15%overFY12fFY14f.WealsoestimatearevivalinTataMotors(TTMT)standalonedomestic
passenger vehicle (PV) sales volume growth to 10% by FY13f on account of launches and the likely
reversalintheinterestratecycle.

CargoSCVscontinuetodriveCVsalesvolumegrowth
DomesticcargoSCVsto
growataCAGRof22%
overFY12fFY14f.

Lightcommercialvehicles(LCVs)havebeendrivinggrowthincommercialvehicle(CV)salesvolumes,
whereas growth in LCVs has been driven by cargo small commercial vehicles (SCVs). We estimate
domestic cargo SCVs to grow at a CAGR of 22% over FY12fFY14f on account of growth in lastmile
transportationandashiftinpreferencefromcargothreewheelerstoSCVsforfreightoperators.We
alsoestimateTTMTtoreplicatethisgrowthinexportmarketsonaccountofgrowingacceptanceofits
cargoSCVsindevelopingcountries.Meanwhile,weestimatedomesticmediumandheavycommercial
vehicle (MHCV) sales volume growth to recover to 10% by FY13f after moderation to singledigit
growthinFY12f,onaccountofapickupininvestmentactivityduetothelikelyreversalintheinterest
ratecycle.Therehasalsobeenarevivalinsalesvolumegrowth(TTM)forLCVs;thisisusuallyalead
indicatorofarevivalinMHCVsalesvolumegrowth.

ForecastthreeyearCAGRof16%intotalincomeduetoJLR
JLRscontributiontototal
incomeislikelyto
increasefrom57%inFY11
to63%inFY14f.

ConsolidatedtotalincomeislikelytogrowataCAGRof16%overFY12fFY14f,ledbyJLRsincreasing
contribution.JLRscontributiontototalincomeislikelytoincreasefrom57%inFY11to63%inFY14f.
WeestimateJLRandthestandalonebusinesstoreportaCAGRof19%and11%,respectively,intotal
income overFY12fFY14f. We estimateconsolidated EBITDA and PATto grow at aCAGR of 16% and
12%, respectively, over FY12fFY14f. We estimate deterioration in consolidated PAT margins over
FY12fFY14f, implying negativefinancialleverage on account of higherdepreciationandeffectivetax
rate.Meanwhile,TTMTsconsolidatednetdebt/equityislikelytodeclinefrom1.2xinFY11to0.3xin
FY14fonthebackofpositivefreecashflows.

InitiatewithanAddratingandaMar13pricetargetofINR303
Initiatecoveragewithan
AddratingwithaMar13
TPofINR303.

WehaveusedtheEV/EBITDAapproachtoarriveatafairvalueofINR113/shareandINR177/sharefor
thestandaloneandJLRbusinesses,respectively.WehaveadjustedJLRsEBITDAsothatitreflectsan

Automobiles

India Equity Research

TataMotors

R&D capitalization rate similar to that of peers. We have valued the standalone business at 9.0x
EV/EBITDA, based on the mean valuations of the previous cycle. We have valued JLR at 2.7x
EV/EBITDA, based on threeyear (20092011) mean valuations of Audi AG (NSU GR, NR). We have
valued other subsidiaries and investments at INR13/share. Our Mar13 SOTPbased target stands at
INR303, which provides an upside of 13%. We initiate coverage on TTMT with an Add rating. Risk
factorsarehighercommoditypricesandfuelprices.
Exhibit1: OneyearforwardrollingEV/EBITDAandEV/EBITDAattargetprice
30
1yrFwdEV/EBITDA

TargetEV/EBITDA

AverageEV/EBITDA

20

10

0
Apr07

Feb08

Dec08

Oct09

Sep10

Jul11

May12

Mar13

Source:Bloomberg,AvendusResearch

Exhibit2: Valuationsummary
(INRmn)

Totalincome

EBITDA

NetProfit

EPS(INR)

P/E(x)

EV/EBITDA(x)

EV/Sales(x)

P/B(x)

Mar10

925,193 86,142 28,307

10.9

24.7

11.0

1.0

8.3

Mar11

1,231,333 177,800 90,426

27.1

9.9

6.1

0.9

4.5

Mar12f

1,594,303 224,797 107,407

32.2

8.3

4.8

0.7

3.1

Mar13f

1,741,912 252,577 113,968

34.1

7.9

4.3

0.6

2.2

Mar14f

1,900,106 275,515 127,245

38.1

7.0

3.7

0.5

1.8

Source:Company,AvendusResearch

Automobiles

India Equity Research

TataMotors

Growthindevelopingcountries,launchesextendgoodtimesforJLR
JLR has been witnessing robust sales volume growth due to the growing acceptance of its vehicles in developing
countries. We estimate the contribution of developing countries to sales volumes to increase from 33.3% in FY11 to
50.4%inFY14f.Inaddition,successfullaunchofEvoqueislikelytopropelJLRssalesvolumes.WeestimateEvoqueto
contributemorethanc35%ofJLRssalesvolumesbyFY14f.JLRsrobustsalesvolumegrowthislikelytocontinue,with
aCAGRof15%overFY12fFY14f.WealsoestimatearevivalinTTMTsstandalonedomesticPVsalesvolumegrowthto
10%byFY13fonaccountoflaunchesandthelikelyreversalintheinterestratecycle.

Stronggrowthduetorisingsalesindevelopingcountries
Weestimatesales
volumesindeveloping
countriestogrowata
CAGRof32%overFY12f
FY14f.

Globalluxury vehicle sales volumes and value stoodat5.5mnandcUSD300bn,respectively, in 2010.


WehavearrivedatthesevaluesbyaggregatingsalesoftheTop10luxuryvehiclemanufacturers.JLR
contributesc4%andc5%ofgloballuxuryvehiclesalesvolumesandvalue,respectively.
WeestimateJLRssalesvolumestogrowataCAGRof15%overFY12fFY14fonaccountofthegrowing
contributionofdevelopingcountriesandproductlaunches.Thecontributionofdevelopingcountriesto
totalretailsalesvolumesislikelytoincreasefrom33.3%inFY11to50.4%inFY14fonaccountofrobust
salesvolumegrowthindevelopingcountries(CAGRof32%overFY12fFY14f).
Exhibit3: Retailsalesvolumebreakupacrossgeographies(%)
Country/Region
NorthAmerica
Europe,excludingRussiaandUK
UK
Russia
China
Others
Developedcountries
Developingcountries

Totalretailsalesvolumes(000s)
Totalincome(INRbn)

FY10

FY11

9MFY12

20.0
24.3
27.4
4.2
8.2
15.9
71.7
28.3

208.2
493.8

20.3
22.3
24.1
4.9
12.0
16.4
66.7
33.3

240.9
721.5

19.4
22.0
19.1
5.2
16.3
18.0
60.5
39.5
216.4
726.5

Source:Company

Faster growth in the population of high networth individuals (HNIs) in developing countries has
resultedinrobustdemandforluxuryvehicles.
Exhibit4: GrowthinHNIpopulation(%)

Developedregions/countries
NorthAmerica
Europe

Developingregions/countries
LatinAmerica
AsiaPacific
China
India
Brazil
Russia

2005

2010

2.85
2.80

0.30
2.35
0.32
0.08
0.11
0.10

3.44
3.12

0.50
3.34
0.54
0.15
0.16
0.13

CAGRover20052010
4
2

11
7
11
13
7
5

Source:CapgeminiWorldWealthReport2005and2010

JLR is planning to set up national sales companies and assembly/manufacturing plants in developing
countriestotakeadvantageoftherobustdemandinthesemarkets.Thesestepsarelikelytofurther
reducethedependenceondevelopedcountries.

Automobiles

India Equity Research

TataMotors

andproductlaunches
WeestimateEvoqueto
contributemorethan
c35%ofJLRssales
volumesbyFY14f.

JLRs latest product offering, Evoque, has received strong order bookings across the world. We
estimateEvoquetocontributemorethan35%ofJLRssalesvolumesbyFY14f.ThelaunchofEvoque
hasfurtherstrengthenedthelowerendofJLRsproductportfolio.
JLRisplanningtospendGBP0.5bneveryyearoverthenextfewyearsonnewproductdevelopment.
Exhibit5: Scheduleforproductlaunches

Model

Remarks

2012
2012
2013
2013
2014
2014
2015
2017
2018
2020
2023

XFestateandfacelift
XEsportscar
XJfacelift
NewXK
Compactsaloon
Crossover
NewXF
XJCoupe
ThirdgenerationalloyXJ
SecondgenerationXE
ThirdgenerationXK

IncompetitiontoPorscheBoxster

IncompetitiontoBMW3series

IncompetitiontoBMW5series

Source:Company

Exhibit6: Worldwideproductportfolio
Brand

Models

Jaguar

LandRover

XF
XJ
XK
Defender
Freelander2
Evoque
Discovery4
RangeRoverSport
RangeRover

PriceRange(GBP)*
28,22847,555
48,68682,490
57,07197,000
20,18531,660
20,81333,959
27,95444,315
36,50949,181
45,43969,447
65,36681,228

Source:CompanyNote:*OnroadpricesinUK

IndianpassengervehiclebusinesslikelytorecoverfromFY13f
TTMTsdomesticPVsales
volumesarelikelyto
witnessafallof1%in
FY12f.

IncontrasttorobustgrowthinJLR,TTMTsdomesticPVsalesvolumesarelikelytowitnessafallof1%
in FY12f on account of rising competition and interest rates. The Indian PV industry has 19 players,
including3playersthatenteredthemarketinthepastthreeyears.ThePVindustrycanbedividedinto
passengercars,utilityvehiclesandmultipurposevehicles.Increasingcompetitionhasresultedinlower
marketshareforTTMTinpassengercarsandutilityvehicles.
Exhibit7: DomesticpassengercarmarketsharefortheTop3players(%)

FY06

FY07

FY08

FY09

FY10

FY11 FY12ytd

MarutiSuzuki

51.7

51.0

51.4

52.2

50.1

48.7

HyundaiMotorIndia

17.9

18.1

18.0

20.0

20.6

18.1

19.8

TataMotors

17.1

16.6

13.9

13.2

13.2

12.9

12.7

42.1

Source:SocietyofIndianAutomobileManufacturers(SIAM)

Exhibit8: DomesticutilityvehiclemarketsharefortheTop3players(%)

FY06

FY07

FY08

FY09

FY10

FY11 FY12ytd

Mahindra&Mahindra

43.2

40.8

42.4

47.2

55.2

52.5

ToyotaKirloskarMotor

18.9

19.8

19.7

17.0

19.7

20.0

18.3

TataMotors

19.5

21.7

20.3

18.5

13.0

13.6

12.5

55.6

Source:SIAM

Automobiles

India Equity Research

TataMotors

Exhibit9: DomesticmultipurposevehiclemarketsharefortheTop3players(%)

FY06

FY07

FY08

FY09

FY10

FY11 FY12ytd

MarutiSuzuki

100.0

100.0

89.0

73.1

67.4

75.2

62.3

TataMotors

0.0

0.0

11.0

26.9

32.6

24.2

26.7

Mahindra&Mahindra

0.0

0.0

0.0

0.0

0.0

0.4

11.0

Source:SIAM

WehaveanalyzedthecompetitionintensityusingtheHerfindahlIndex.Thisindexshowsanincreasein
competition,especiallyoverthepastthreeyears,aftertheentryofnewplayers.
Exhibit10: HerfindahlIndex
HerfindahlIndexindicates
anincreaseincompetition
intensity.

FY06

FY07

FY08

FY09

FY10

33

33

32

33

32

Passengercars
Utilityvehicles
Multipurposevehicles

FY11 FY12ytd
29

24

27

26

27

29

37

34

36

100

100

80

61

56

62

47

Source:SIAM,AvendusResearchNote:Lowerindexvalueindicateshighercompetition.

AnotherimpactofhighercompetitionistheincreasingsalespromotionexpenditureforTTMT.
Exhibit11: Salespromotionexpenditureasapercentageoftotalincome(%)

Salespromotionexpenditureasa%oftotalincome

FY06

FY07

FY08

FY09

FY10

FY11

3.7

3.9

4.1

4.8

4.7

4.8

Source:Company

In addition to rising competition, headwinds such as commodity inflation and interest rates are also
likelytoimpactsalesvolumesinFY12f.Commodityinflationhasresultedinac5%hikeinvehicleprices
overthepast12months.Growinginterestrateshavealsonegativelyimpactedsalesvolumesas60%
65% of vehicles are financed (Source: Mahindra & Mahindra). As per our analysis, the inverse
correlationbetweenPVsalesvolumesandinterestratesstandsatc55%.
Exhibit12: TrendinmonthlypassengervehiclegrowthandSBINsprimelendingrate
Asperouranalysis,the
inversecorrelation
betweenPVsalesvolumes
andinterestratesstands
atc55%.

GrowthinPVsalesvolumes(%)

SBINprimelendingrate(%)(RHS)

60

16

40

14

20

12

10

20
Jan07

Jan08

Jan09

Jan10

Jan11

8
Jan12

Source:StateBankofIndia,SIAM,AvendusResearch

WeestimateTTMTsPV
salesvolumegrowthto
improveto10%byFY13f.

Note:StateBankofIndia(SBININ,Buy)

WeestimateTTMTsPVsalesvolumegrowthtoimproveto10%byFY13fonaccountoflaunchesand
thelikelyreversalintheinterestratecycle.WeestimateTTMTsdomesticPVsalesvolumestogrowat
aCAGRof6%overFY12fFY14f.

Automobiles

India Equity Research

TataMotors

CargoSCVscontinuetodriveCVgrowth
LCVs have been driving growth in CV sales volumes, whereas growth in LCVs has been driven by cargo SCVs. We
estimate domestic cargo SCVs to grow at a CAGR of 22% over FY12fFY14f on account of growth in lastmile
transportation and a shift in preference from cargo threewheelers to SCVs for freight operators. We also estimate
TTMT to replicate this growth in export markets on account of growing acceptance of its cargo SCVs in developing
countries.Meanwhile,weestimatedomesticMHCVsalesvolumegrowthtorecoverto10%byFY13faftermoderation
tosingledigitgrowthinFY12f,onaccountofpickupininvestmentactivityduetothelikelyreversalintheinterestrate
cycle.Therehasalsobeenarevivalinsalesvolumegrowth(TTM)forLCVs;thisisusuallyaleadindicatorofarevivalin
MHCVsalesvolumegrowth.

RobustgrowthofcargoSCVsinthedomesticmarket
TTMTwitnessedaCAGRof26%initscargoSCVlessthan3.5tonnegrossvehicleweight(GVW)sales
volumes over FY07FY11, due to increased usage of these vehicles in lastmile transportation of the
distribution chain under the hub and spoke model. Lastmile transportation refers to cargo
transportation for a distance of less than 50km. In addition, a shift in preference from cargo three
wheelerstoSCVsforfreightoperatorshasalsoaddedtothedemand.
Exhibit13: MarketshareinthedomesticcargoSCVsegment(%)

FY06

FY07

FY08

FY09

FY10

FY11

TataMotors

59.4

68.6

64.8

60.5

57.2

56.0

57.5

Mahindra&Mahindra

38.0

29.1

28.6

32.1

35.8

38.1

36.2

PiaggioVehicles

0.0

0.0

3.1

6.1

5.2

3.4

3.3

ForceMotors

2.6

2.2

3.5

1.3

1.7

2.4

0.0

0.1

AshokLeyland
HindustanMotors

0.0

0.1

0.0

FY12ytd

1.7
1.3

0.1

0.0

Source:SIAM

TTMTisthemarketleaderinthedomesticcargoSCVsegmentwith57.5%marketshareinFY12year
todate.Inanefforttoretainthismarketshare,thecompanyhaslaunchedcargoSCVsoflessthan1.5
tonneGVWinMay11.ThetilttowardscargoSCVsmayincreasefurtherduetointroductionofthese
vehicles.These1.5tonneGVWcargovehiclesarefasterandhavemarginallyhigherloadingcapacities
thanexistingcargothreewheelers.Asperouranalysis,profitabilityisalsohigherforthesevehicles.
1.5tonneGVWcargoSCVs
havehigherprofitabilityin
comparisontothree
wheelers.

Exhibit14: AnnualincomestatementforanSCVandacargothreewheelerforafreightoperator
(INR)

SCVTataAceZip(1.29tonnes)

Cargo3WBajajGCMax(0.99tonnes)

Revenues

392,229

316,584

Fuelcost

100,464

78,284

Salary

120,000

120,000

Maintenance

11,702

9,250

Roadtaxes,tollsetc

72,000

60,000
49,051

EBITDA

88,063

EBITDAMargin(%)

22.5%

15.5%

Interest

16,116

12,740

Depreciation

17,552

13,875

Tax

36,716

15,144

PAT

17,678

7,292

PATMargin(%)
RoE(%)
Onroadprice(Mumbai)

4.5%

2.3%

15.1%

7.9%

234,000

185,000

Source:AvendusResearchNote:Basedonsamplesurveyoffreightoperators

Automobiles

India Equity Research

TataMotors

We estimate domestic LCV sales volumes to grow at aCAGRof20% overFY12fFY14f, ledby robust
growthincargoSCVs(CAGRof22%).ThecontributionofcargoSCVstodomesticLCVsalesvolumesis
likelytoincreasefrom75.7%inFY11to79.4%inFY14f.
Exhibit15: EstimateddomesticcargoSCVsalesvolumesandcontributiontoLCVvolumes

FY06

FY07

FY08

FY09

FY10

FY11 FY12f

FY13f

FY14f

121.4 152.2 197.9

231.5

273.2

78.0

79.4

DomesticcargoSCVvolumes(000s)

48.0

90.6

101.8

89.2

CargoSCVsas%ofdomesticLCVvolumes(%)

55.7

72.0

75.9

74.2

72.5

75.7

77.2

Source:SIAM,AvendusResearch

andinexportmarkets
Cargo SCVs became an important part of the domestic LCV market after their introduction in FY06.
TTMTistryingtoreplicatethesamesuccessinotherdevelopingcountries.ThecompanysLCVexport
volumesgrewataCAGRof8%overFY07FY11,mainlyledbygrowthincargoSCVs(CAGRof14%).We
estimate export volumes of cargo SCVs to grow at a CAGR of 24% over FY12fFY14f, which is higher
than historical growth, due to the growing acceptance of these vehicles in developing countries.
Meanwhile, TTMT is also planning to set up assembly units for cargo SCVs in Indonesia, Brazil and
EasternEurope.
WeestimateexportvolumesofLCVstogrowataCAGRof23%overFY12fFY14f,ledbyrobustgrowth
incargoSCVs.ThecontributionofcargoSCVstoLCVexportvolumesislikelytoincreasefrom76.5%in
FY11to83.6%inFY14f.
Exhibit16: EstimatedexportvolumesofcargoSCVsandcontribution

FY06

FY07

FY08

FY09

FY10

FY11 FY12f

ExportvolumesofcargoSCVs(000s)

13.0

14.0

14.5

7.7

10.8

24.9

32.4

FY13f
38.8

FY14f
46.6

CargoSCVsasa%ofexportvolumesofLCVs(%)

59.3

59.6

55.6

45.3

72.3

76.5

83.2

83.3

83.6

Source:SIAM,AvendusResearch

MHCVgrowthlikelytorecoverfromFY13f
Weestimatedomestic
MHCVsalesvolume
growthtorecoverto10%
byFY13f.

We estimate singledigit growth in domestic MHCV sales volumes in FY12f due to postponing of
purchasesbyfreightoperatorsonaccountoflowerroadfreightavailability.Inaddition,theexpiryof
theJawaharlalNehruNationalUrbanRenewalMissionschemeinDec11isalsolikelytoimpactsales
volumes.
We estimate TTMTsgrowthtorevive from FY13f on account of apick up ininvestment activity and
freightavailabilityduetothelikelyreversalintheinterestratecycle.Therehasalsobeenarevivalin
salesvolumegrowth(TTM)forLCVs;thisisusuallyaleadindicatorofarevivalinMHCVsalesvolume
growth.Asperourobservation,arevivalinLCVsalesvolumegrowthisusuallyfollowedbyarevivalin
MHCV sales volume growth with a lag of 46 months. In line with this hypothesis, after LCV sales
volumes saw a revival in Jun11, MHCV sales volume growth (TTM) recovered in Oct11. Meanwhile,
TTMT is also ramping up disbursements from its financing division Tata Motors Finance to aid its
salesvolumegrowth.WeestimateTTMTsdomesticMHCVsalesvolumestogrowataCAGRof11%
overFY12fFY14f,marginallyhigherthantheindustryCAGRof10%.
Exhibit17: DomesticMHCVsalesvolumegrowthforTTMTandindustry(%)

FY07

FY08

FY09

FY10

FY11

FY12f

FY13f

FY14f

TTMT

34.7

4.2

31.5

36.5

23.8

8.7

10.2

14.1

CAGR(FY07FY11) CAGR(FY12fFY14f)
8.3

11.0

Industry

32.8

0.4

33.2

33.5

31.7

6.3

10.0

13.9

9.2

10.1

Source:SIAM,AvendusResearch

Automobiles

India Equity Research

TataMotors

Exhibit18: DomesticMHCVmarketshare(%)

FY06

FY07

FY08

FY09

FY10

FY11

FY12f

FY13f

FY14f

AL

27.0

27.9

27.5

25.7

23.3

25.7

23.3

23.0

22.7

EIM*

7.4

6.8

8.2

7.4

8.6

9.4

10.8

10.8

10.6

TTMT

62.0

62.9

60.5

61.9

63.3

59.5

60.8

60.9

61.0

Source:SIAM,AvendusResearchNote:*IncludestradedvehiclesofVolvoAB

DomesticCVsalesvolumesareestimatedtogrowataCAGRof16%overFY12fFY14f,ledbyaCAGRof
20%and11%inLCVsandMHCVs,respectively.

Automobiles

10

India Equity Research

TataMotors

ForecastthreeyearCAGRof16%intotalincomeduetoJLR
ConsolidatedtotalincomeislikelytogrowataCAGRof16%overFY12fFY14f,ledbyJLRsincreasingcontribution.JLRs
contributiontototalincomeislikelytoincreasefrom57%inFY11to63%inFY14f.WeestimateJLRandthestandalone
businesstoreportaCAGRof19%and11%,respectively,intotalincomeoverFY12fFY14f.Weestimateconsolidated
EBITDA and PAT to grow at a CAGR of 16% and 12%, respectively, over FY12fFY14f. We estimate deterioration in
consolidatedPATmarginsoverFY12fFY14f,implyingnegativefinancialleverageonaccountofhigherdepreciationand
effectivetaxrate.Meanwhile,TTMTsconsolidatednetdebt/equityislikelytodeclinefrom1.2xinFY11to0.3xinFY14f
onthebackofpositivefreecashflows.

StandalonesalesvolumegrowthledbyLCVs
WithdrawalofDEPB
benefitsunlikelytohavea
significantimpacton
exportvolumes.

ThestandalonebusinesshasbeenwitnessingrobustvolumegrowthinLCVsincomparisontoMHCVs
andPVs.Weestimatethistrendtocontinue,withaCAGRof20%,11%and6%indomesticLCV,MHCV
andPVsalesvolumes,respectively,overFY12fFY14f.Therobustexportvolumegrowth(CAGRof12%
overFY12fFY14f)inthestandalonebusinessislikelytocontinueonaccountofgrowingacceptanceof
IndianCVsindevelopingcountries,despitepricehikes.WithdrawalofexportincentivessuchasDuty
EntitlementPassBook(DEPB)arelikelytoonlyresultinpricehikesincargoCVs,aspassengerCVsand
PVs were not part of the DEPB scheme. Export of cargo CVs stood at a meager 2.2% of total sales
volumesinFY11.
Overall (includes LCV, MHCV, PV and exports) sales volume growth for the standalone business is
estimatedataCAGRof11%overFY12fFY14f.
Exhibit19: Estimatedvolumesandtotalincome

Standalonebusiness

FY11

FY12f

DomesticLCVvolumes(000s)

201,018

FY13f

256,376

FY14f CAGRoverFY12fFY14f(%)

296,795

343,957

19.6
11.0

DomesticMHCVvolumes(000s)

192,127

208,799

230,180

262,634

DomesticPVvolumes(000s)

352,180

350,974

385,607

423,663

6.4

58,048

59,531

69,882

82,073

12.2

Totalvolumes(000s)

803,373

875,680

982,465

1,112,326

11.5

Totalincome(INRmn)

480,405

533,933

588,073

665,184

11.5

Exportvolumes(000s)

Source:SIAM,Company,AvendusResearch

RisingcontributionofJLRinconsolidatedtotalincome
JLRssalesvolumegrowthoverFY12fFY14fishigherthanthatofthestandalonebusiness.JLRssales
volumesarelikelytogrowataCAGRof15%onthebackoflaunchesandrobustgrowthindeveloping
countries.WeestimateconsolidatedtotalincometogrowataCAGRof16%overFY12fFY14f,mainly
ledbygrowthinJLR.
Exhibit20: Estimatedsalesvolumesandtotalincome

FY11

FY12f

FY13f

JaguarLandRover

FY14f CAGRoverFY12fFY14f(%)

Totalvolumes(000s)

243,621

306,407

337,048

370,752

15.0

Totalincome(INRmn)

721,490

1,033,356

1,123,192

1,200,625

18.5

Consolidated
Totalincome(INRmn)

1,231,333 1,594,303 1,741,912

1,900,106

15.6

Source:Company,AvendusResearch

JLRcontributed57%ofconsolidatedtotalincomeinFY11;weestimatethiscontributiontoincreaseto
63%byFY14f.

Automobiles

11

India Equity Research

TataMotors

NegativefinancialleverageoverFY12fFY14f
EBITDA margins are likely to broadly remain at similar levels over FY12FY14f. Although there is a
decline inEBITDA marginsin thestandalonebusiness on accountofhigherinput costs,thisnegative
impacthasbeenfullyoffsetbyhigherEBITDAmarginsinJLR.JLRscontributiontoEBITDAislikelyto
increasefrom69.1%inFY11to77.6%inFY12f.
Exhibit21: EstimatedEBITDAmargins(%)

FY13f

FY14f

9.9 7.5 8.3

FY11

8.5

JaguarLandRover

16.3

17.9 18.2

18.2

Consolidated

14.4

14.1 14.5

14.5

Standalone

FY12f

Source:Company,AvendusResearch

We estimate negative financial leverage over FY12fFY14f. Consolidated PAT growth is likely to be
lowerthanEBITDAgrowthonaccountofhigherdepreciationandeffectivetaxrateinJLR.
Negativefinancial
leverageoverFY12fFY14f.

Exhibit22: Estimatedconsolidatedtotalincome,EBITDAandPAT
(INRmn)
Totalincome
EBITDA
PAT

FY11

FY12f

FY13f

1,231,333

1,594,303

1,741,912

1,900,106

FY14f CAGRoverFY12fFY14f(%)
15.6

177,800

224,797

252,577

275,515

15.7

90,426

107,407

113,968

127,245

12.1

Source:Company,AvendusResearch

ThehigherdepreciationinJLRisonaccountofthehugecapex(GBP1.5bnperyear)plannedoverthe
nextfewyears.TheeffectivetaxrateforJLRisestimatedtoincreaseonaccountofincorporationof
national sales companies (NSCs). JLR has been setting up NSCs in several developing countries to
benefitfromrobustdemandinthesemarkets.AstheseNSCsareliabletopaytax,theoveralleffective
taxrateforJLRislikelytoincreasefrom7%inFY11to21%inFY14f.

Freecashflowandlowernetdebt/equitydespitehugecapex
The company is incurring huge capex (INR450bn) over FY12fFY14f. This capex is mainly in JLR on
accountoftheincreasedfocusonnewproductdevelopment.
Exhibit23: Estimatedfreecashflowandnetdebttoequity
80,000

1.2
FCF(INRmn)

Netdebttoequity(x)RHS

60,000

0.9

40,000

0.6

20,000

0.3

0
FY11

FY12f

FY13f

0.0
FY14f

Source:Company,AvendusResearch

Automobiles

12

India Equity Research

TataMotors

Exhibit24: Trendinconsolidatedcapitalexpenditure
(INRmn)
Consolidatedcapitalexpenditure
Capexasa%ofnetfixedassets(%)

FY06

FY07

FY08

FY09

12,592

27,588

52,804

99,708

23

37

41

28

FY10

FY11

FY12f

FY13f

FY14f

81,240 84,754 156,881 157,960 142,014


21

20

29

25

21

Source:Company,AvendusResearch

WeestimateTTMTtomeetitscapexrequirementsfrominternalaccrualsandreportpositivefreecash
flows over FY12fFY14f. On account of positive free cash flows and conversion of convertible
alternativereferencesecurities,weestimatethenetdebt/equitytoreducefrom1.2xinFY11to0.3xin
FY14f.

Automobiles

13

India Equity Research

TataMotors

InitiatewithanAddratingandaMar13pricetargetofINR303
WehaveusedtheEV/EBITDAapproachtoarriveatafairvalueofINR113/shareandINR177/shareforthestandalone
andJLRbusinesses,respectively.WehaveadjustedJLRsEBITDAsothatitreflectsanR&Dcapitalizationratesimilarto
that of peers. We have valued the standalone business at 9.0x EV/EBITDA, based on the mean valuations of the
previouscycle.WehavevaluedJLRat2.7xEV/EBITDA,basedonthreeyear(20092011)meanvaluationsofAudiAG.
We have valuedother subsidiaries andinvestments atINR13/share.OurMar13 SOTPbased target stands at INR303,
whichprovidesanupsideof13%.WeinitiatecoveragewithanAddrating.Riskfactorsarehighercommoditypricesand
fuelprices.

Loweringcapitalizationratetoarriveatadj.EBITDAforJLR
TTMTcapitalizesmostofitsR&DexpenditureinJLR(81.7%capitalizedinFY11).Asthecapitalization
rate for European peers is lower, we have lowered the capitalization rate for JLR to 50% in our
estimatestoarriveatadjustedEBITDAoverFY12fFY14f.
Thecapitalizationratefor
peersisuptoc50%in
Europeancompanies.

Exhibit25: R&DcapitalizationrateinEuropeancompanies(%)

R&DcapitalizationrateinFY11/2010

AudiAG

33.1

BMWAG

34.3

DaimlerAG

28.3

Source:Company,AvendusResearch

Exhibit26: EstimatedAdj.EBITDAinforJLR
FY11

FY12f

FY13f

FY14f

EBITDA

(INRmn)

117,903

186,009

204,915

218,775

Adj.EBITDA

102,862

152,212

170,847

185,828

Source:Company,AvendusResearch

WeusethisadjustedEBITDAinourEV/adj.EBITDAapproachforvaluingJLR.

SOTPbasedtargetofINR303;initiatecoveragewithAddrating
Wevaluethestandalonebusinessof TTMTatanEV/EBITDAof9.0x, basedon meanvaluations over
thepreviousCVcycle.WeapplythismultipletoarriveatafairvalueofINR113/share.
Exhibit27: TTMTsstandaloneoneyearforwardrollingEV/EBITDAandEV/EBITDAattargetprice
21
1yrFwdEV/EBITDA
AverageEV/EBITDA

Target1yrfwdEV/EBITDA

14

0
Apr07

Feb08

Dec08

Oct09

Sep10

Jul11

May12

Mar13

Source:Bloomberg,AvendusResearch

Automobiles

14

India Equity Research

TataMotors

The earnings growth over FY12fFY14f is lower than historical (FY08FY11) growth on account of
moderationindomesticMHCVandPVsalesvolumesinFY12f.Weestimatethistrendtoreverseover
FY13fFY14f;earningsgrowthislikelytoberobust(CAGRof26%)overFY13fFY14fonaccountofthe
likelyrecoveryindomesticMHCVandPVsalesvolumegrowth.
Exhibit28: ComparisonofhistoricalandfuturegrowthofTTMTsstandalonebusiness
EarningsgrowthataCAGR
of26%overFY13fFY14f.

(%)

Totalincomegrowth

EBITDAgrowth

*EPSgrowth

CAGRoverFY08FY11

14.9

9.5

9.8

CAGRoverFY12fFY14f

11.5

6.0

8.5

CAGRoverFY13fFY14f

11.6

18.8

25.8

Source:Company,AvendusResearchNote:*AvendusEPS

WehavevaluedtheJLRbusinessat2.7xEV/EBITDA,basedonthreeyear(20092011)meanvaluations
ofNSU.Applyingthismultiple,wearriveataMar13fairvalueofINR177/shareforJLR.
AlthoughJLRissmallerinsizeincomparisontoNSU,earningsgrowthissignificantlyhigheroverFY12f
FY14f.
Exhibit29: SizecomparisonbetweenJLRandNSU
(FY11/2010)

Salesvolumes

Totalincome(INRmn)

243,621

9,905

1,293,453

30,413

JaguarLandRover
AudiAG(NSU)*

Source:Company,Bloomberg,AvendusResearchNote:*YearendingDecember

Exhibit30: ComparisonofgrowthofJLRandNSUsbusinesses
Totalincomegrowth

EBITDAgrowth

EPSgrowth

NSUCAGRover20082010

(%)

1.8

3.7

16.1

NSUCAGRover2011f2012f

2.4

4.2

0.8

JLRCAGRoverFY12fFY14f*

15.4

19.6

14.8

Source:Bloomberg,AvendusResearchNote:*JLRnumbersconvertedtoEURforcomparison

Exhibit31: NSU'soneyearforwardrollingEV/EBITDA
6
1yrFwdEV/EBITDA

AverageEV/EBITDA

0
Jan09

Jun09

Nov09

Apr10

Sep10

Feb11

Jul11

Dec11

Source:Bloomberg,AvendusResearch

We have valued other subsidiaries and investments at INR13/share. Our Mar13 SOTPbased target
standsatINR303,whichprovidesanupsideof13%.WeinitiatecoverageonTTMTwithanAddrating.
AtourMar13TP,thestocktradesatanEV/EBITDAof4.2x

Automobiles

15

India Equity Research


Initiatecoveragewithan
AddratingwithaMar13
TPofINR303.

TataMotors

Exhibit32: SOTPvaluation

Stake
held

9xEV/EBITDA

378,052

113

100% 2.7xEV/EBITDA

590,617

177

1xP/ABV

24,079

9xP/E

20,895

Standalone
JaguarLandRover

TataMotorFinance 100%

TMLDrivelines

Basisof Equityvalue Value/shareRationale


valuation
(INRmn)
(INR)

85%

Total

303

DiscounttopreviousCVcycle'smean
EV/EBITDA
BasedonNSU'sthreeyear(20092011)mean
EV/EBITDA
DiscounttoMahindra&MahindraFinancial
Services'(MMFSIN,Add)threeyearmean
P/ABV
DiscounttoAutomotiveAxles(ATXLIN,NR)
previousCVcycle'smeanP/E

Source:AvendusResearch

Exhibit33: OneyearforwardrollingEV/EBITDAandEV/EBITDAattargetprice
30
1yrFwdEV/EBITDA

TargetEV/EBITDA

AverageEV/EBITDA

20

10

0
Apr07

Feb08

Dec08

Oct09

Sep10

Jul11

May12

Mar13

Source:Bloomberg,AvendusResearch

Automobiles

16

India Equity Research

TataMotors

Riskfactors
Rise in raw material prices: We have assumed stable raw material cost per vehicle over FY12f
FY14f. If the prices of steel, aluminum and rubber increase, then the companys margins and
demandarelikelytobeadverselyaffected.
Riseinfuelprices:AnincreaseinfuelpricesislikelytoleadtopostponementofCVpurchasesby
freightoperators,asitnegativelyimpactstheirmargins.
Exhibit34: SensitivityanalysisImpactonearningsonaccountof1%declinein:
(%)

FY12f

FY13f

FY14f

Standalonesalesvolumes

0.4

0.4

0.5

Standaloneblendedrealizations

4.6

4.4

4.5

2.8

2.6

2.7

JLRsalesvolumes

1.1

1.0

0.9

JLRblendedrealizations

5.2

5.1

5.0

4.5

3.9

3.8

Standalonerawmaterialcostpervehicle

JLRrawmaterialcostpervehicle
Source:AvendusResearch

Exhibit35: RelativevaluationsasonFebruary22,2012

AL

CMP Rating TargetPrice Upside PriceChange(%)


P/E
EV/E ROCE(%) ROE(%)
(INR)

(INR)
(%)
1m
3m
6m 2012f/ 2013f/ 2014f/ 2012f/ 2013f/ 2014f/
2012f/ 2012f/
FY12f FY13f FY14f FY12f FY13f FY14f
FY12f
FY12f
28

Buy

41

46

5.4

13.1

11.3

12.8

10.7

9.2

8.9

7.8

6.8

10.2

14.3

EIM*

1724

Add

1918

11

6.9

7.8

27.1

11.9

9.7

7.7

9.5

7.4

5.4

21.5

24.0

TTMT

268

Add

303

13

22.5

55.7

82.1

8.3

7.9

7.0

4.8

4.3

3.7

21.3

45.6

Source:Bloomberg,AvendusResearchNote:*YearendingDecember,ProportionateshareofEIMinVECVconsideredforratios

Automobiles

17

India Equity Research

TataMotors

Financialsandvaluations(consolidated)
Incomestatement(INRmn)
Fiscal yearending
Grosssal es
Less:Exciseduty
Netsal es
Ot her operati ngincome
Totaloperatinginco me
Totaloperatingexpenses
Netmateri als
Ot her directcosts
Personnel
SG&A
R&D
EBITDA
Ot her income
Depreciat ion
EBIT
Interest
RecurringPB T
Netextraor dinaryitems
PBT(reported)
Totaltaxes
PAT(repor ted)
Add:Shareo f earningsofassociat e
Less:Minorityi nterest
Pri orperiod items
Netincome(reported)
Avendusnetincome
Divi dend +Distributiontax
Sh aresoutstanding(mn)
Avendus dilutedshares(mn)
AvendusEPS (INR )

03/10
949,416
30,482
918,935
6,258
925,193
839,051
624,613
41,257
87,518
81,366
4,297
86,142
17,931
43,853
60,220
22,397
37,822
2,596
35,226
10,058
25,169
845
303
0
25,711
28,307

03/11
1,267,125
42,863
1,224,262
7,071
1,231,333
1,053,533
803,199
47,761
93,427
102,505
6,641
177,800
896
56,180
122,516
20,454
102,062
2,310
104,372
12,164
92,208
1,014
485
0
92,736
90,426

03/12f
1,641,541
55,529
1,586,013
8,290
1,594,303
1,369,506
1,044,269
63,241
119,573
132,621
9,803
224,797
1,767
68,679
157,885
23,794
134,091
5,273
128,818
27,052
101,766
1,312
944
0
102,134
107,407

03/13f
1,793,524
60,670
1,732,854
9,058
1,741,912
1,489,335
1,137,469
68,708
128,902
144,248
10,009
252,577
967
80,585
172,960
22,887
150,073
2,111
152,184
36,524
115,660
1,434
1,015
0
116,079
113,968

03/14f
1,956,405
66,180
1,890,226
9,881
1,900,106
1,624,591
1,240,769
74,948
140,608
158,342
9,924
275,515
967
90,585
185,898
18,339
167,559
2,216
169,775
40,746
129,029
1,564
1,132
0
129,461
127,245

10,019

14,813

14,910

17,233

21,905

2,532
3,189
3,189
3,294
3,294
2,601
3,339
3,339
3,339
3,339
10.9 27.1 32.2 34.1 38.1

Growthratios(%)
Totaloperat ingincome
EBITDA
EBIT
RecurringPB T
Avendus net income
Avendus EPS

30.4
292.0
NM
NM
NM
NM

33.1
106.4
103.4
169.8
219.5
148.8

29.5
26.4
28.9
31.4
18.8
18.8

9.3
12.4
9.5
11.9
6.1
6.1

9.1
9.1
7.5
11.7
11.6
11.6

Operatingratios(%)
EBITDA margi n
EBITmar gin
Netpr ofitmargin
Ot her income/PBT
Effectiv e Taxrate

9.3
6.5
3.0
47.4
28.6

14.4
9.9
7.3
0.9
11.7

14.1
9.9
6.7
1.3
21.0

14.5
9.9
6.5
0.6
24.0

14.5
9.8
6.7
0.6
24.0

Automobiles

18

India Equity Research

TataMotors

Balancesheet(INRmn)
Fiscal yearending
Equity capital
Preferencecapital
Reserves andsurpl us
Net worth
Mino rity interest
Totaldebt
Deferredtax liability
Totalliabilit ies
Grossblock
less:Accumulateddepreciati on
Netblock
CW IP
Goodwill
Investments
Cash
Inventories
Debtors
Loans andadvances
less:Currentliabilities
less:Prov isions
Network ingcapital
Totalassets

03/10
5,706
0
76,359
82,065
2,135
351,084
13,448
448,731
638,228
342,324
295,904
89,159
34,229
22,191
87,433
113,120
71,912
151,991
340,773
76,435
7,248
448,731

03/11
6,377
0
185,338
191,715
2,466
327,914
14,638
536,733
714,629
396,987
317,643
117,289
35,848
25,443
109,479
140,705
68,774
191,391
371,147
98,692
40,511
536,733

03/12f
6,377
0
272,562
278,939
3,410
351,914
14,638
648,901
871,510
454,182
417,328
117,289
34,056
25,443
129,012
179,685
88,543
221,655
465,416
98,692
54,787
648,901

03/13f
6,589
0
390,395
396,983
4,425
301,987
14,638
718,034
1,029,470
523,133
506,336
117,289
32,263
25,443
118,814
212,196
104,567
233,727
531,586
101,015
36,703
718,034

03/10
25,711
43,853
0
44,630
17,931
96,262
37,363
319
9,936
0
2,958
17,931
26,092
0
1,345
10,019
13,079
21,752
48,418

03/11
92,736
56,180
0
11,217
896
136,803
104,531
1,905
1,347
0
1,619
896
108,505
0
23,170
14,813
31,885
6,098
22,200

03/12f
102,134
68,679
0
5,257
1,767
174,302
156,881
0
0
0
1,792
1,767
153,321
0
24,000
14,910
10,539
1,449
19,532

03/13f
116,079
80,585
0
7,886
967
203,582
157,960
0
0
0
1,792
967
155,200
0
49,927
17,233
8,581
58,579
10,197

03/14f
6,589
0
497,951
504,539
5,557
221,987
14,638
746,721
1,171,483
602,097
569,386
117,289
30,471
25,443
95,878
228,050
114,152
246,664
574,924
105,687
4,133
746,721

Cashflowstatement(INRmn)
Fiscal yearending
Netpr ofit
Depreciat ion
Deferredtax
W orkingcapital changes
Less:Otheri ncome
Cashflowfrom operations
Capitalexpendi ture
St rat egicinvestmentspurchased
Marketableinvestmentspurchased
Changeinot herloansandadvances
Goodwill paid
Ot her income
Cashflowfrom investing
Equity raised
Changeinbor rowings
Divi dendspaid(incl.tax)
Ot her s
Cashflowfrom financing
Net change incash

03/14f
129,461
90,585
0
9,633
967
228,712
142,014
0
0
0
1,792
967
139,254
0
80,000
21,905
10,489
112,394
22,937

Automobiles

19

India Equity Research

TataMotors

KeyRatios
Fiscal yearending
Valuationratios(x)
P/E (o nAv endusEPS)
P/E (o nbasic,reportedEPS)
P/CEPS
P/BV
Divi dend yield(%)
Marketcap. /FCF
Marketcap. /Sales
EV/Sales
EV/EBITDA
EV/FCF
EV/TotalAssets
NetCash/ Mar ketcap.
Pershareratios(IN R)
Avendus EPS
EPS(Basic,r eported)
Cash EPS
Book Value
Divi dend pershare
RO E Decomposition(%)
EBITmar gin
Assettur nover(x)
Interestexpenserati o
Tax retent ionratio
RO A
Totalassets/equity (x)
RO E
Returnratios (%)
EBIT/CapitalEmploy ed
RO CE
RO IC
FC F/IC
OCF/Sales
FC F/Sal es
Turnoverratios (x)
Grossturnover
Nettur nover
Revenue/IC
Inventory /Sales(day s)
Receivables(days)
Payab les(days)
W orkingcapital cycle(ex cash)(days)
Solvencyratios(x)
Grossdebttoequity
Netdebtto equit y
Netdebtto EBITDA
InterestCov erage (EBIT /Interest)

03/10

03/11

03/12f

03/13f

03/14f

24.7
26.4
9.7
8.3
1.3
11.1
0.7
1.0
11.0
15.4
2.1
14.4

9.9
9.2
6.1
4.5
1.5
28.6
0.7
0.9
6.1
36.0
2.0
14.2

8.3
8.4
5.1
3.1
1.5
37.7
0.5
0.7
4.8
47.8
1.7
16.5

7.9
7.6
4.6
2.2
1.7
20.3
0.5
0.6
4.3
24.7
1.5
14.8

7.0
6.8
4.1
1.8
2.1
10.5
0.5
0.5
3.7
12.1
1.4
12.2

10.9
10.2
27.7
32.4
3.4

27.1
29.1
43.9
60.1
4.0

32.2
32.0
52.7
87.5
4.0

34.1
35.2
58.3
120.5
4.5

38.1
39.3
65.2
153.2
5.7

6.5
2.1
5.2
71.4
6.6
6.4
42.2

9.9
2.5
4.2
88.3
18.4
3.6
66.1

9.9
2.7
4.0
79.0
18.1
2.5
45.6

9.9
2.5
3.3
76.0
16.7
2.0
33.7

9.8
2.6
2.5
76.0
17.4
1.6
28.2

14.0
10.3
16.8
23.3
10.7
6.6

24.9
22.0
38.8
10.7
10.9
2.4

26.6
21.3
36.7
6.6
11.3
1.4

25.3
19.2
30.5
10.1
11.6
2.5

25.4
19.3
28.5
17.0
11.9
4.4

1.4
3.1
3.5
43.9
23.6
164.2
22.8

1.7
3.9
4.4
37.6
20.9
157.2
22.1

1.8
3.8
4.6
36.7
18.0
142.0
16.4

1.7
3.4
4.0
41.1
20.2
155.4
16.4

1.6
3.3
3.8
42.3
21.0
158.1
16.7

4.5
3.3
3.1
2.7

1.8
1.2
1.2
6.0

1.3
0.8
1.0
6.6

0.8
0.5
0.7
7.6

0.5
0.3
0.5
10.1

Automobiles

20

India Equity Research

TataMotors

Annexure:PVsalesvolumes,growthandtopplayers
FY07

FY08

FY09

FY10

FY11

CAGR%(FY07FY11)

Totalsalesvolumes(000s)

Passengercars

1269.2

1414.8

1551.0

1968.5

2430.1

10.5

Domesticsalesvolumes(000s)

1076.4

1203.7

1219.5

1526.8

1982.7

10.2
12.2

Exportsalesvolumes(000s)

192.7

211.1

331.5

441.7

447.4

Totalsalesvolumegrowth(%)

20.6

11.5

9.6

26.9

23.4

Domesticsalesvolumegrowth(%)

22.0

11.8

1.3

25.2

29.9

Exportsalesvolumegrowth(%)

13.4

9.5

57.0

33.2

1.3

Exportsaspercentageoftotalsalesvolume(%)

15.2

14.9

21.4

22.4

18.4

549.3

618.2

636.7

765.5

966.4

Top3Players
Domesticsalesvolumes(000s)
MarutiSuzuki
HyundaiMotorIndia

194.9

216.3

244.0

315.0

358.9

TTMT

179.0

167.1

160.4

201.4

256.2

MarutiSuzuki

20.4

12.5

3.0

20.2

26.2

9.6

HyundaiMotorIndia

23.5

11.0

12.8

29.1

13.9

10.4

TTMT

18.6

6.7

4.0

25.5

27.2

7.5

MarutiSuzuki

51.0

51.4

52.2

50.1

48.7

HyundaiMotorIndia

18.1

18.0

20.0

20.6

18.1

TTMT

16.6

13.9

13.2

13.2

12.9

Domesticsalesvolumegrowth(%)

Domesticmarketshare(%)

Utilityvehicles

FY07

FY08

FY09

FY10

FY11

CAGR%(FY07FY11)

Totalsalesvolumes(000s)

224.6

251.6

228.8

275.6

328.0

7.2

Domesticsalesvolumes(000s)

220.2

245.3

225.8

272.7

324.2

7.3

4.4

6.3

3.0

2.8

3.8

3.2

19.0

Exportsalesvolumes(000s)
Totalsalesvolumegrowth(%)

12.9

12.0

9.0

20.4

Domesticsalesvolumegrowth(%)

13.2

11.4

7.9

20.8

18.9

Exportsalesvolumegrowth(%)

1.9

42.7

51.6

7.1

34.2

2.0

2.5

1.3

1.0

1.2

89.7

103.9

106.5

150.6

170.2

Exportsaspercentageoftotalsalesvolume(%)
Top3Players
Domesticsalesvolumes(000s)
Mahindra&Mahindra
ToyotaKirloskarMotor

43.6

48.2

38.3

53.7

64.9

TTMT

47.9

49.7

41.8

35.5

44.2

6.8

15.8

2.5

41.5

13.0

ToyotaKirloskarMotor

18.7

10.7

20.5

40.2

20.8

7.8

TTMT

26.4

3.8

15.9

15.1

24.5

4.8

40.8

42.4

47.2

55.2

52.5

Domesticsalesvolumegrowth(%)
Mahindra&Mahindra

9.1

Domesticmarketshare(%)
Mahindra&Mahindra
ToyotaKirloskarMotor

19.8

19.7

17.0

19.7

20.0

TTMT

21.7

20.3

18.5

13.0

13.6

Automobiles

21

India Equity Research

TataMotors

Multipurposevehicles

FY07

FY08

FY09

FY10

FY11

CAGR%(FY07FY11)

Totalsalesvolumes(000s)

84.4

101.9

107.8

151.9

215.8

15.0

Domesticsalesvolumes(000s)

83.1

100.9

106.6

150.3

213.5

15.1
9.5

Exportsalesvolumes(000s)

1.3

1.0

1.2

1.6

2.3

Totalsalesvolumegrowth(%)

25.1

20.7

5.8

40.9

42.1

Domesticsalesvolumegrowth(%)

25.2

21.4

5.7

40.9

42.1

Exportsalesvolumegrowth(%)

21.7

24.4

15.3

39.1

41.8

1.6

1.0

1.1

1.1

1.1

Exportsaspercentageoftotalsalesvolume(%)
Top3Players
Domesticsalesvolumes(000s)
MarutiSuzuki

83.1

89.7

77.9

101.3

160.6

TTMT

0.0

11.1

28.7

48.9

51.8

Mahindra&Mahindra

0.0

0.0

0.0

0.0

0.9

13.1

30.0

58.5

11.1

157.4

70.7

5.8

NM

Domesticsalesvolumegrowth(%)
MarutiSuzuki

25.2

8.0

TTMT

NM

NM

Mahindra&Mahindra

NM

NM

NM

NM

NM

NM

Domesticmarketshare(%)
MarutiSuzuki

100.0

89.0

73.1

67.4

75.2

TTMT

0.0

11.0

26.9

32.6

24.2

Mahindra&Mahindra

0.0

0.0

0.0

0.0

0.4

Automobiles

22

India Equity Research

TataMotors

AnalystCertification
Thefollowinganalyst(s)is(are)primarilyresponsibleforthisreportand,certifies(y)thattheopinion(s)onthesubjectcompany(ies)anditssecurity(ies)andanyotherviewsor
forecastsexpressedhereinaccuratelyreflecttheirpersonalview(s).Theyfurthercertifythatnopartoftheircompensationwas,isorwillbedirectlyorindirectlyrelatedtothe
specificrecommendation(s)orviewscontainedinthisresearchreport:SriRaghunandhanNL

Disclosures
MeaningofAvendusSecuritiesPrivateLimitedsequityresearchratings
Theratingrepresentstheexpectedchangeinthepriceofthestockoverahorizonof12months.
Buy:morethan+20%

Add:+10%to+20%

Hold:10%to+10%

Reduce:10%to20%

Sell:lessthan20%

Proportionofratingsineachcategoryandinvestmentbankingrelationships
AttheendofDecember2011

Buy

Add

Hold Reduce

Sell

NR

Total

Proportionofratingsineachcategory

32%

24%

29%

7%

0%

7%

100%

0%

13%

5%

0%

0%

20%

6%

Proportionofcompaniestowhommaterialinvestmentbankingserviceswereofferedduringtheprevious12months

Analystdisclosures
None of the analysts involved in the preparation of this research report or a member of his/her household is an officer, director or supervisory board member of any of the
company(ies)thatis/arethesubjectofthisresearchreport.Noneoftheanalystsinvolvedinthepreparationofthisresearchreportormembersofhis/herhouseholdholdany
financialinterestinthesecuritiesofthecompany(ies)thatis/arethesubjectofthisresearchreport.Noneoftheanalystsinvolvedinthepreparationofthisresearchreporthave
receivedorpurchasedsharesofthesubjectcompanypriortothepublicofferingofthoseshares

DisclosuresonpotentialconflictsofinterestforAvendusSecuritiesPrivateLimitedand/oritsassociatecompanies(Avendus)asonFebruary21,2012
Asontheabovementioneddate,theshareholdingsofAvendusdoesnotexceed5%ofthetotalissuedsharecapitalofTataMotorsLimited(TTMT).Avendusdoesnotholdany
otherfinancialinterestinTTMTthatissignificantwithregardtotheresearchrecommendation.Asontheabovementioneddate,theshareholdingsofTTMTdoesnotexceed5%of
thetotalissuedsharecapitalofAvendus.Avendusisnotamarketmakerorliquidityproviderinthesecuritiesoftherelevantissuerorinanyrelatedderivatives.Avendushasnot
beenaleadmanagerorcoleadmanagerofapubliclydisclosedofferofsecuritiesofTTMTorinanyrelatedderivativesoverthepast12months.Overthepast12months,Avendus
hasnotbeenpartytoanagreementwithTTMTwithregardtotheprovisionofotherinvestmentbankingservicesthatdonotentailthedisclosureofanyconfidentialcommercial
information.Avendusisnotpartytoanagreementwiththesubjectcompany(ies)ofthisresearchreportwithregardtotheproductionofthisresearchreport.

Sharepricehistoryandratingchanges

310
TTMT(InitiatedonFeb23,12)

Rating,Date,TP(INR)

Add,23Feb12,303

250

190

130
Feb11

Apr11

Jun11

Jul11

Sep11

Nov11

Dec11

Feb12

Automobiles

23

India Equity Research

TataMotors

Disclaimer
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intendedrecipientsissimultaneous,notallintendedrecipientsmayreceivethisdocumentatthesametime.Thisdocumentisneitheranoffernorsolicitationforanoffertobuy
and/orsellanysecuritiesmentionedhereinand/orofficialconfirmationofanytransaction.Thisdocumentisprovidedforassistanceonlyandisnotintendedtobe,andmustnot
betakenas,thesolebasisforaninvestmentdecision.Theuserassumestheentireriskofanyusemadeofthisinformation.Eachrecipientofthisdocumentshouldmakesuch
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Automobiles

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