Introduction to business Final project Sugar free ketchup

SUGAR FREE KETCHUP

Introduction:
The FABZ Sugar free ketchup is 100% sugar free and will more

delicious as compared to other regular ketchup.

Why we choose this product?

We choose this product dubbed as sugar free ketchup because as the usage of ketchup is so much now a days for people even if they are surrounded by big diseases like diabetes, still they love to use ketchup for good taste, without even caring of their health.

Mission Statement:
To develop the taste for the people who are away from taste.

Ingredients and Properties:

Sugar free diet ketchup is the best ketchup you have ever tasted. It is made with great tasting healthful natural sweetener called Xylitol is a 5carbon Sugar that is ideal for diabetics and those concerned about sugar intake. Unlike sugar, Xylitol has a very low glycemic index, and has fewer calories and is good for your teeth. The most flavourful sugar free diet product ever is our product FABZ sugars free Ketchup. Product Features Calorie Free Carbohydrate Free Cholesterol Free Fat free Gluten Free Sugar Free Kosher Certify Guaranteed delicious!

PLACEMENT:

Target:
Our company is launching Sugar Free Ketchup first time in Pakistan that is specially for people who suffer from diabetes our main target is DIABETIC patient and those peoples who are fat conscious but this ketchup is used by all kind of people whether they are diabetic or not, We all love burgers or French fries and onion rings you name it, ketchup is good on everything. Unfortunately that great taste comes with lots of calories. But our Ketchup is 100% Sugar free. This means everyone can enjoy all these winter barbeques and actually introduce something healthy to the meal.

Overview of Target Market: Currently in Pakistan, over 8.8 million people are suffering from diabetes. A survey estimates that the figure is likely to touch 14.3 million by 2025 . As shown below in Pie Chart.

Availability of the Product: Initially this product from FABZ Food Industries will be introduced only in the big food market of Lahore. Most of the people can buy FABZ Ketchup from local stores. But organized sector is booming and according to our survey 38% people buy Ketchup from Retail Stores. Hence we should increase the visibility of the product in Retail Stores and the Company will also deliver FABZ Sugar Free

ketchup directly to the big whole sale outlets like Hyper Star, Macro and Metro. FABZ Food Industries has a good distribution channel along with a good marketing intermediaries are already there so it would reduce the cost of warehousing, inventory management and delivering FABZ Sugar Free ketchup to the retail outlets and to the Merchants and the company would experience the economies of scale and the fixed cost of transportation would be reduced and would also lead to a better market coverage with more distribution centres. This Ketchup will also be available in all Fast Foods Restaurants like KFS, MC Donalds, Nandos, Hardees etc. PROMOTION:
FABZ Food Industries will use different types of advertisement plans for the launch and to promote their new exiting and delicious tasty Product Broachers Bill Boards Free Sample Stalls

Print Media (news papers, magazines) Electronic Media (television commercial, fm radio)

Web Marketing Social Networking: Face book Creating a community on face book Creating a Fan page on face book twitter Creating an active account on a microblogging site such as twitter, where regular tweets on product and event updates will ensure interactivity Followers will be encouraged to tweet their suggestions on new flavors.

PRICE: Price sometimes refers to the quantity of payment requested by a seller of goods or services. Therefore the prices of fabz Sugar free ketchup are different and kept according to their sizes.

Fabz sugar free ketchup is available in five different sizes.

Packing 10 gm 150 gm 300 gm 500 gm 1 kg

Price (Rs) 4 40 70 100 180

Expenses

Machinery 70, 000,00 Raw material 20, 000, 00 Packing material 10, 000, 00 Wages 10, 000, 00 Advertisement and promotion expenses

Commercial 150,000 Broachers 30,000

Bill Boards 150,000 Free Sample Stalls 300,000 Print Media (news papers, magazines) 200,000 Electronic Media (television commercial, fm radio) 15,000,00

Our total expenses

13330000

SWOT Strength Strong Brand name: fabz Sugar free ketchup is a new product of fabz and company holds renowned name in market. Good advertising: Innovative advertisement is promoting the product to catch the attention of public. Good distribution in all general and retail stores in Lahore.

Weakness Storage issues: Currently we have less storage houses moreover some are being constructed and will be available next year.

Threats Threat from existing brands and local competitors Existing brands of ketchup in Pakistan are:
1) 2) 3) 4) 5) 6) 7) 8) 9) National tomato ketchup Shangri-La tomato ketchup Mitchells tomato ketchup Shezan tomato ketchup Knoor tomato ketchup Ahmed tomato ketchup Nauras tomato ketchup Tops tomato ketchup Dawn tomato ketchup

10)Quarshi tomato ketchup

fabz Sugar free ketchup can be the rented if the existing brands of Pakistan will start

manufacturing Sugar free Ketchup. So the Company will have to face the competition.

Final Conclusion: As per the above mentioned details of the product, fabz Sugar free ketchup will boom in the market after its launch. As there is no difference in the taste and it has the taste of regular ketchup but with low calories. We are expecting its high demand in the market. We hope all age groups will appreciate it.