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2012 WORLD SPORTS & MARKETING EVENTS

King of Wake World Cup Schedule

MASTERCRAFT PRO WAKEBOARD TOUR PRESENTED BY ROCKSTAR Atlanta, GA Lake Allatoona, Acworth May 18-19 Dallas, TX Denver, CO Seattle, WA Knoxville, TN Texas MasterCraft, Ft Worth Memorial Park, Colorado Springs Lake Tye, Monroe Volunteer Landing June 1-2 June 8-9 July 13-14 August 24-25

NAUTIQUE WAKE GAMES PRESENTED BY ROCKSTAR Orlando, FL Orlando Watersports Complex April 26-29 NAUTIQUE WWA WAKEBOARD NATIONAL CHAMPIONSHIPS PRESENTED BY ROCKSTAR Minneapolis, MN Mississippi River July 25-29 ROCKSTAR WWA WAKEBOARD WORLD CHAMPIONSHIPS PRESENTED BY SUPRA Indianapolis, IN The Precedent Park August 16-19
*All locations and dates are tentative and subject to change.

tour overvieW

The King of Wake is the worlds premiere wakeboard competition series and the longest running international pro tour in boardsports history. The Tour features the highest caliber athletes from around the globe and boasts the largest cash purse prize in the sport. The King of Wake is experienced by millions of fans through a broad media strategy that includes worldwide television, internet, print, and social media. Wakeboarding consumers and enthusiasts maintain immense spending power and assume one of the highest positions in terms of household income and consumer influence. This establishes The King of Wake as the ultimate destination and brand to connect affiliated manufacturers with one of the richest, most sought-after consumer.

audience profile

Average HH Income ................................... $97,000 Average HH Net Worth ............................$282,000 Average Age ........................................................... 21 Male ................................................................... 64.1% Female.............................................................. 35.9% Married ................................................................. 31% Single................................................................... 66% Own a Boat .......................................................... 71% Under Age of 24 .................................................78% Purchase a Sponsor Product Over a Non-Sponsor Product ...........................79% Feel Positive About Sponsors Associated With King of Wake.........................95% Rate King of Wake Event Good or Excellent ...............................................97%

MEDIA PROFILE
Highlights
Print ........................................................ 48,804,490 Television ............................................... 15,087,070 Social .........................................................13,793,614 Digital ........................................................ 7,733,066 Radio ........................................................3,400,400 Out of Home ................................................378,000 TRANSWORLD WAKEBOARDING is the sports leading print publication. The publications podium section is specifically dedicated to King of Wake event coverage. King of Wake events are featured on the high octane sports network, Versus, engaging action sports enthusiasts. The King of Wake Facebook page connects fans from across the World to the brand with current event content, giveaways, and partner promotion. Continued fan and impression growth is expected of this trending page. Both the King of Wake website and social outlets are among the industrys top online resources with the most relevant multimedia videos, photos, and editorial features.

Total .......................................89,196,640

Opportunities
Engagement and connection with this influential demographic is offered to King of Wake partners through an integrated multimedia plan. Unique exposure opportunites exist through multiple channels including: Television Athlete and product profiles, commercials, billboards Facebook Custom applications, content sponsorships, targeted advertisements Print Podium section partnership, event guides, event advertisement exposure Video webisodes, live webcasts, winning contests runs, custom vignettes Additional Digital Exposure TransWorldWakeboarding.com, Twitter, industry influencer newsletter

Media

The King of Wakes affiliation with TransWorld Media gives the Tour extensive digital and print reach and exposure through the largest media group in wakeboarding worldwide. TransWorld Wakeboarding (oNliNe): The King of Wake website is hosted by TransWorldWake.com. TransWorld Wakeboarding is the worldwide leader in connecting brands with wakeboarding enthusiasts. TransWorld Wakeboarding is the worldwide leader in connecting brands with wakeboarding enthusiasts. The King of Wake Digital Media plan is equipped to effectively integrate our events across multiple platforms through innovative methods with measurable results. DigiTAL MeDiA POSSibiLiTieS: eNewsletters Custom eNewsletters Digital ads Brand blocking and skins Videos (including pre and exit roll advertising)

Media

TransWorld Wakeboarding (PriNt): TransWorld Wakeboarding Magazines Podium section is packed with awesome photography, as well as insightful articles from all of the King of Wake events. The goal of each piece is to inspire readers to get on the water and participate in wake events themselves.

Media

televisioN All eight stops of the King of Wake series are televised. Commercials, product segments, and billboards are available in each program. The Tour is presented domestically on nationally distributed cable networks with a minimum of 30 million households. The Tour is also distributed internationally. Distribution details are available upon request. exteNded diGital aNd social media Platforms The buzz is alive and well in online communities including transworldwake.com, Wakeworld.com, Facebook, Twitter, YouTube, and hundreds of partner and boardsports enthusiast sites.

Media

marketiNG TransWorld Wakeboarding Magazine print and digital ad campaign Regional and local field marketing targets endemic industry retailers, services, and athletes to organically build the event message Direct email campaign Event posters and flyers Onsite pre-event media days Non-endemic platforms are also utilized to build the event within the community through radio, marketing teams, print advertisements, and targeted viral campaigns.

WSM eventS

Pro Wakeboard tour The longest running, most dominant, highest credibility professional wakeboard series in the world. Comprised of five nationally televised events, the pro tour showcases the worlds top athletes from around the globe all battling for the Pro Tour title.

Wake Games The most innovative team event in the industry. Wake games draft format teams up pros and amateurs to compete head to head. Pre-selected pro rider team captains draft their own team. even amateur riders can affect the outcome by how they place in their respective divisions along with adding points to their team score.

WWa Wakeboard NatioNal chamPioNshiPs The World Wakeboard Association Nationals is the biggest wakeboard event in the world. Over 250 competitors from the elite pros to amateur divisions of all ages. This event is the pinnacle for riders coast to coast. Over 23 national titles are awarded at this event which is almost two decades in the making.

WSM eventS

WWa Wakeboard World chamPioNshiPs The World Wakeboard Association Worlds is the top honor for all wakeboarding athletes. There are athletes from over 20 countries that come and compete to see who in the pro and amateur divisions will claim the world championships. This prestigious event alternates between the US and international destinations every other year.

Pro-am chamPioNshiPs Hawaii, Mexico, and the Florida Keys are a few of the exotic destinations that have hosted the Pro-Am. The worlds best amateurs and pros look forward to a unique format and tropical atmosphere making it one of the years most memorable events.

custom eveNts WSM is a full service event marketing and production company that can enhance your existing events, or create a brand new, custom pro wakeboard event to fit your corporate exposure and image goals. Recently WSM produced Red bull Wakelab in Tempe, AZ. This was a true one of a kind event.

World Sports & Marketing llC 460 N. Orlando Ave., Suite 200, Winter Park, fl 32789 P: 407-628-4802 f:407-628-7061 transworldwake.com