why it should form the basis of media schedules targeting the pan-African business market?

AFRICAN DECISIONS:
is a comprehensive quarterly corporate and government journal designed to reflect the developing nature of Africas intercontinental and international trade environment. has gained international recognition and built up a powerful and influential following in both corporate and governmental circles across the continent. It offers the reader a structured coverage of business intelligence tailored to the needs of those who do business in, or with, Africa. extensive in-flight distribution within twelve major airlines, making it an essential and valuable tool to the business traveller in planning their business and travel itinerary is distributed to the final decision-makers and senior initiators in industry, commerce and government, with an audited quarterly distribution of 17 049. We enjoy an estimated readership in excess of 60 000. is required reading for those who are actively involved in the fostering of trade, investment and development across Africa.

SUBSCRIBERS INCLUDE:
The WORLDBANK The GLOBAL ECONOMIC FORUM Many departments within the UNITED NATIONS Many departments within the COMMONWEALTH The AFRICAN DEVELOPMENT BANK The WORLD TRADE ORGANISATION The PAN AFRICAN PARLIAMENT

geographical breakdown of readership:

AFRICA
Angola, Botswana, Cameroon. Congo, Cte DIvoire, Egypt, Ethiopia, Gabon, Ghana, Kenya, Lesotho, Libya, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Nigeria, Senegal, Seychelles, South Africa, Swaziland, Tanzania, Tunisia, Uganda, Zambia, Zimbabwe United Arab Emirates SADC MEMBER STATES West African Economic and Monetary Union UMEOA states Economic Community for West African States ECOWAS Arab Maghreb Union UMA member states East African Community EAC Common Market for Eastern and Southern Africa (COMESA) Central African Economic Union CEMAC OPEC member states

READERSHIP
corporate 46%
Presidents / Vice Presidents / Chairmen / CEOs / Managing Directors / General Managers

multinationals 34%
Directors of Finance / Procurement / IT / Human Resources / Communications / Import and Export Management Heads of Business Development / Marketing and Sales Management / Senior Fund Managers High-level decision-makers and facilitators in the following sectors: Agriculture, fishing, banking, financial services, commodities, building and construction, education, energy sources and supply, petrochemical industry, environmental bodies, healthcare, industry, urban and rural development, mining, telecommunications and IT, aviation and transportation, tourism, etc

total percentage distribution throughout africa - 80%

Europe, United States, Canada, Asia, Pacific, Middle East all eu member states 14% usa / canada 6%

governments / ngos 20%

State Presidents in Africa / Permanent and Under-Secretaries / Public works officials involved in approving tenders / Economic & commercial attachs / High Commissioners Officials in: Export credit guarantee institutions / Licensing offices / European Commission & governmental offices / Commonwealth Business Council / World Bank / Multilevel Investment Guarantee Agency / Southern African Trade Commission / International Telecommunications Union / World Health Organisation / United Nations & related agencies / parliamentary libraries

AFRICAN DECISIONS ADDITIONAL OPEN DISTRIBUTION:

African embassies and trade commissions worldwide National and international chambers of commerce African trade advisery groups Development organisations and NGOs Trade delegations, trade and economic development Conferences and exhibitions Retailed: Exclusive Books ( SA only) DISTRIBUTED Intercontinental in-flight, first and business class and passenger lounges

Please ask for your copy of African Decisions carried by these superb airlines on board first & business class cabins and in first and business class lounges* Lufthansa Singapore Airlines Virgin Atlantic Ethiopian Airways Qatar Airways Rwanda Express Airways British Airways Air Seychelles Air France KLM Delta Air Malawi

*DUE TO WEIGHT CONTRAINTS - AT THE DISCRETION OF THE AIRLINE

advertising rates 201 1/2012

size
FULL COLOUR A4 PAGE FULL COLOUR DOUBLE PAGE SPREAD R 31 737 R 49 740

cover positions
INSIDE FRONT COVER (DOUBLE PAGE SPREAD) INSIDE BACK COVER (SINGLE A4 PAGE) OUTSIDE BACK COVER R 53 708 R 37 484 R 49 740

series bookings
BOOKINGS OF TWO OR MORE EDITIONS LESS 10%

profiles
COMPANY 1 X A4 FULL COLOUR PAGE ADVERTISEMENT, 2 X A4 FULL COLOUR PAGES ADVERTORIALS R 59 820

front cover
FC PICTURE OF CEO, CAPTION, FEATURED IN CONTENTS PAGES, 1 X A4 FULL COLOUR PAGE ADVERTISEMENT, 3 X A4 FULL COLOUR PAGES INTERVIEW R 105 389

survey (bound in)

COMPANY SURVEY 2 X A4 FULL COLOUR PAGE ADVERTISEMENTS 6 X A4 FULL COLOUR PAGES ADVERTORIALS R 173 652

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