3/2/2012 6:41:00 AM Dyadic Communication-Communication between two people, as in a conversation 5 Canons-Invention-adapting speech information to the audience in order to make

your case, arrangement-organizeing speech, style-way uses language memory and delivery Small Group Communication-Communication involving a small number of people who can see and speak directly with one another, as in a business meeting. Public CommunicaitonMass communication-comm between speaker and a large audience of unknown people. TV/Radio broadcasts examples Channel-The Medium through which the speaker sends a message, such as sound waves, air waves. Message-The Context of the Comm process-throughts and ideas put into meaningful expressions Context-The Situation that created the need for a speech; incluences the speaker, audience. Forum-In ancient rome, a public space to delieberate issues Source-person who creates a message, also called a sender, transforms ideas and thoughts into messages and sends them to the audience. EncodingThe Process of organizing a message, choosing words and sentence structure and verbalizing the message. Reciever-The Recipent of the sources message; may be a person or group Decodign-The Process of interpreting a message. Feedback-Audience response to a message Noiseanything that interferes wit the damn speech Shared meaning-mutual understanding of a meaning between speaker and audience. Rhetorical situation-The Circumstances that call for a public response. Agora-Public Square or marketplace Value-Our most enduring judgements about what is good and bad in life. Belief-The Ways in which people perceive reality Attitude-Our general evaluations of people, ideas, objects or events. Behavior-

Audience Analysis-The process of gathering and analyzing demographic and psychological information about audience members Scale Questions-A close-ended question that measure s the respondents level of agreement or disagreement Voluntary Audience-Audience memebrs chosen to attend Captive Audience-required to attend Target Audience-people in the audience who are mostly likely to be influenced in the direction the speaker seeks. Demographics-stat characteristics of a given population Close-Ended Questions-A question designed to elicit a small range of specific answers supplied by the interviewer. Fixed-Alternative Questions-A close neded questions that contains a limited choice of answers ex. Yes or no To PersuadeTo InformTo EntertainGeneral Purpose-answers the question why am I speaking on this sopic for this particular audience and occasion. Specific Purpose-A refined statement of purpose that zeories in more closely than the general purpose on the goal of the speech. Thesis-the theme central idea in one statement/sentence. Example-an illustration whose purple is to aid understanding by making ideas, items or events more concrete by clarifying. Narrative-A story based on personal experience or imaginary incendencets Facts-Documented Occurances Mean-The Sum of all scores divided by the number of scores Definition Stats-Quantified Evidence Frequency-A count that something occurs Median-a type of average that represents the center most score in a distribution, the point above and belive which 50 percent of the scores fall Expert Testimony-Doctor etc giving a statement Lay Testimony-First hand findings from nonexperts such as eyewitnesses Percentage-Quantified Portion of a whole Mode-A type of average that represents the most frequently occurring scores in a distribution.

Primary Research-Original firsthand research like an interview. Secondary Research-published facts, stats texts documents and any other information not originally collected by researcher. Blog-online personal journal Misinformation-Information that is false. Propaganda-Information presented in a way to get a desired response. Periodical-regularly published magazine or journal Atlas-Collection of matps, texts and charts and tables Information-Data Set in a context for revelance. Disinformation-Deliberate Faliseification of information Paid Placement-The Practice of paying a fee to a search engine company to gurantee a higher ranking. Internal Summary-An extended transition that draws together important ideas before preoceeding to antoher speech point. Signpost-Phrases such as next in the first case etc that indicate transition between ponts Topical Pattern-a patter of organizing main points as subtopics or categories of the speech topic Chronoligical patterProblem/Solution Pattern-a pattern of organizeing speech ponts so that they demonstrate the nature & significange of the problem first then the solution Narrative Pattern-pattern so that the speech unfolds as a story with characters plot and setting. Internal Preview-An extended transition that alerts audience members to ensuing speech content. Transition-Words phrases or sentences that tie speech ideas together and enable a speaker to move smoothly from one point to the next. Pro-Con PatternSpatial pattern-pattern in order of physical proximity to each other (how far away) used to describe physical placement of something Causual Pattern-pattern of cause/effect Circular Pattern-One idea leads to another, to a third then back at speech thesis.

Brainstorming-problem solving technique that involves spontaneous generation of ideas

3/2/2012 6:41:00 AM

3/2/2012 6:41:00 AM