MBA TT Syllabus

Semester II Course Code SMT 2201 SMT 2202 SMT 2203 SMT 2204 SMT 2205 SMT 2206 SMT 2207 SMT 2208 Course Title University Examination Hours Marks 3 50 3 50 3 50 3 50 3 3 3 3 50 50 50 50 Internal Assessment Marks 50 50 50 50 50 50 50 50 Credits

Research Methodology Global Tourism Geography Airline Management Organisational Behaviour Business and Tourism Law Business and Tourism Environment Marketing Management for Tourism Logistics and Supply Chain Management

3(C ) 3(C ) 3(C ) 3(C ) 3(C ) 3(C ) 3(C ) 3(C )

SMT 2201

RESEARCH METHODOLOGY

Module I Research: Definition, meaning and research as the application of scientific method; Importance of research in managerial decision making; The Research Process and types of Research; Defining the Research Problem: Problem Formulation and Statement of Research Problem. Module II Research Design: Exploratory, Descriptive, Diagnostic/Conclusive and Experimental ResearchesSampling and

Details and applications; Operational and Administrative structure for research. Sampling Designs. Module III

Methods & Techniques of data collection: Observational and other survey methods, Development and designing of tools of data collection, Attitude measurement scales; Levels of measurement and questions of Validity and reliability. Module IV Fieldwork in research and data processing; Analysis and Interpretation of Data: Univariate analysis, Bivariate analysis of data-Correlation and Regression; Testing of Hypothesis; Parametric and Nonparametric tests, t test, One way ANOVA and Chi-square statistic; Essential ideas of Multivariate analysis of data-ANOVA, Factor Analysis, Discriminant Packages. Module V Reporting of research Types of Reports Substance of Reports Format of Report Presentation of Reports. REFERENCES: 1. 2. 3. 4. 5. Manoj Sharma, Research Methodology, Anmol Publications, 2004 Mandy Van Dervelde, Management Research methods, Wiley Publications 2008 Panner Selvan; Research methodology, Prentice hall Pvt. Ltd., 2007 Nel J. Salkind, exploring Research 3rd ed. Pearson Prentice Hall, 2008 Srivastava & Rego, Statistics for Management, Tata McGraw Hill, 2008 Analysis, Use of Statistical Software

SMT 2202 Module-I

GLOBAL TOURISM GEOGRAPHY

World geography: Physical geography of North, South and Central America, Europe, Africa, Asia & Australasia . Module-II World Economic Geography: North, South and Central America, Europe, Africa, Asia & Australasia ,Transport, major Tourism Activities and destinations. Module-III Indian Geography, physical and political features of Indian subcontinents. Climatic conditions prevailing in India. Tourism attractions in different states and territories of India. Module-IV Planning and development of different tourism activities in different climatic regions, a case study of China, Switzerland, France, Malaysia, Maldives, Hong Kong, Sri Lanka. Module- V Travel formalities, familiarization with TIM, passport, VISA, Health certificate, currency certificate, insurance, customs, credit card and travelers cheque, money transfer. REFERENCES 1. 2. 3. 4. Travel Information Manual, IATA, Netherland, 2006 Blue and Red OAG, IATA, Geneva, 2006 Lloyd E. Hudman, Eva H. Essa H. Essa, Geography of Travel & Tourism, 4 ed. 2002. William Stephe, Stephan Williams, Tourism Geography: A new Synthesis, Taylor & Francis Publishers. 5. Subhas Chandra Sharma, Geography of Tourism in 2 Volumes; Rajat Publications, 2002

SMT 2203
Module-I

AIRLINE MANAGEMENT

Role of IATA and its function, ICAO its role and function, Airport Authority of India, Open sky policy, International conventions; Warsaw convention, Chicago convention 1944. Module-II Aviation Geography, IATA areas, sub areas & sub regions, IATA three letter city code, Airline code, latitude and longitude, International Date Line, Time Zones, calculation of time, GMT variation, concept of elapsed time, flying time and grounding time. Module- III Management of Airlines Types of airlines, airlines personnel and revenue earning, airport management, study of aircraft parts, the aircraft turnaround, the control tower, Airport facilities and special passengers, airport access, check in facilities, landing facilities for departing passengers, in-flight services, cabin component, audio and video projection equipment, emergency equipment for disembarkation, in-flight entertainment, classes of service with more comport. Module-IV Familiarization with OAG : three letter city and airport code, airline designated code, minimum connecting time, global indicator, familiarization with Air tariff : currency regulation, NUC conversion factors, general rules, planning itinerary by air, Introduction to fare construction, mileage principles, fare construction with Extra Mileage Allowance (EMA), Extra Mileage Surcharge. Module-V One Way and Return Trip, Circle trip journey, open jaw, add-on, mixed class journey, HIP check, Back Haul Minimum Check (BHC), CTM check Indirect Travel Limitation, Around the world fare, special fares. Issue of manual ticket, reservation procedure. MPD, MCO, PTA and their purposes, universal air travel plan: types of air travel card. Bank Settlement Plan (BSP)- Case studies of selected Airlines Modules. REFERENCES: 1. Alexander T Wells; General Aviation Marketing & Management, 2nd Edition, Krieger Publications, 2003 2. Jagmohan Negi, Air Travel Ticketing and Fare Construction, Kanishka, New Delhi, 2005 3. Stephen Shaw, Airline in Shifts & Management, Ashgate Pub, USA, 2004 4. R. Dogains, Airport Business Routledge, 2e. 2009. Journal of Air Transport Management by Elsevier Science, 2003

SMT 2204

ORGANIZATIONAL BEHAVIOUR

Module I: Organizational Behaviour-Introduction Organisational Behaviour: Concept and evolution of the discipline, contributing disciplines to OB,Challenges and OpportModuleies for OB. International Organisational Behaviour. Managing workforce diversity and OB Module II : Managing Individual Behaviour I Perception; Factors influencing perception, Attribution theory, applications in organisation. Learning: Theories of learning Implications for performance and satisfaction. Motivation: Theories of Motivation Implications for performance and satisfaction in organisations. Module III: Managing Individual Behaviour II Personality; Concept, Theories, major personality attributes influencing O.B, Values attitudes and Job satisfaction. Individual decision-making and problem solving Emotional intelligence and its applications in O.B, Organisational Commitment. Module IV: Interpersonal Process Concept of power, bases of power, power tactics politics, political implications of power, contemporary perspectives on leadership charismatic, transactional, transformational perspectives substitutes for leadership. Conflict Intra personal-Inter personal, inter-group and organisational conflicts, Negotiation, intergroup behaviour and collaboration, management of gender issues and cross cultural dynamics. Module V: Group Dynamics & Team Management Understanding and Managing group process, characteristics of work group, work group behaviour and productivity. Teams in the Modern work place, Group decision making. Suggested Readings: 1. 2. 3. 4. 5. Luthans, F.Organizational Behaviour, 7th ed. New York, McGraw Hill, 1995 Robbins, S P Organizational Behaviour 11th ed. New Delhi, Prentice hall of India , 2005 Singh, Dalip Emotional Intelligence at work, Response books, Sage Publications, Delhi,2001. Greenberg and Baron. Behaviour in Organisations,8th edition, Pearson, 2004 McShane L.S.,Von Glinow M.A. and Sharma R.R.. Organisational Behavior, 3rd edition, Tata McGraw Hill.2005

SMT 2205 Module - I

BUSINESS & TOURISM LAW

Introduction Law and society- Sources of Law Legal Environment of Tourism- Industrial Law

Module - II
General Principles of i) Contract Act: Essential elements of contract Breach of Contact Performance of Contract Indemnity & Guarantee Bailment ii) Consumer Protection Act

Module - III Basic Principles of Company Law: Registration of Company Types of companies administration of companies winding up of companies. Module - IV
Citizenship Passport, Visa - FEMA Foreigners Registration Act Customs RBI guidelines.

Criminal Law : Registration of cases. Module - V Environmental Law - Environment Act Environment rules Environment Impact Assessment Guidelines - Forest Act Forest Conservation Act Wild life Protection Act. REFERENCES:
1. 2. 3. 4. 5. Arun Kumar, Industrial Law, Atlantic Publisher P.K. Padhi, Labour & Industrial Laws, Prentice Hall, 2007 N.K. Jain, Company Law, Deep & Deep, New Delhi, 2006 Majumdar; Company Law 2009, Taxman Allied Services, 2009 I.K. Singh, Trend in Travel & Tourism and Laws, Gyan Publication, 2006.

Contract Act - Consumer Protection Act, 1986 - Constitution of India - Criminal Procedure Code 1973 - Environmental Protection Act, 1986 - Foreign Exchange Management Act - Forest Conservation Act, 1980 - Negotiation Instruments Act, 1881 - Prevention of Food Adulteration Act, 1954 - Passports Act, 1967 - RBI guidelines - Air Craft Act- Motor Vehicles Act (Tourist Vehicle Rules) - Wildlife Protection Act, 1972.

SMT 2206 Module 1

BUSINESS AND TOURISM ENVIRONMENT

Theoretical framework of business environment: Systems approach to businessNature and types of business environmentinternal, external, micro and macro environmentEnvironmental scanning and Monitoring-- State and Economic Activities Role of Public Sector. Module II Economic Environment of business in India: Nature of the Indian EconomyCharacteristicsIndia as an emerging marketIndustrial Policy of the Govt: Regulation & Licensing Industryspecific

Policy of the Govt.of India with respect to Infrastructure and Tourism -- Emerging Trends in Tourism. Module III Policy with respect to economic concentration, monopolies, and restrictive trade practices Competition Law -- Government policy towards Foreign Capital and Foreign Collaborations -Globalisation and its impact. Module IV Internal and External Sources of Finance for business in India--Development Banks and their functionsChanging role of Development Banks -- Contra Cyclical Policies - Fiscal and Monetary Policies & Their Impact on Business. Module V
International Economic Environment: international economic institutions and agreementsCross national co-operation and agreementsRegional BlocksInternational Operations Management: international production and global sourcing-- Competitive advantage of nationsTravel and Tourism Competitiveness Index.
References: 1. Sengupta, N.K. : Government and Business in India, Vikas Publications, New Delhi,2005. 2. Cherunilam, Francis: Business Environment, Himalaya Publishing House, New Delhi,20008. 3. Bhalla, V.K. and S. Shivaramu: International Business Environment and Business, Anmol, New Delhi,2006. 4. Sivayya and Das, Indian Industrial Economy, S.Chand & Co Ltd, New Delhi,2005. 5. Pearce, D.G. and Butler, R.W: Contemporary Issues in Tourism Development, Routledge,2002.

SMT 2207

MARKETING MANAGEMENT FOR TOURISM

Module I Definition of Marketing Concepts, Need and Importance Marketing for Tourism the tourism product Special features of Tourism Marketing Marketing Functions Market Research Market Segmentation Tourism Marketing Mix. Module II Understanding the Market and the consumer: Marketing Environment Consumer Behaviour Buyer Decision Process Demand forecasting - Market Segmentation Targeting market Positioning. Module III The Ps of Marketing : Product : Designing Branding and Packaging new Product Development Product Life Cycle : Price: Strategies and Approaches ; Place : Channels of Distribution , Promotion : Advertising Sales Promotion Publicity Personal Selling ; Other Ps. Module IV Marketing of Tourism Related Activities : Trends in Tourism Marketing Marketing of Airlines, Hotels , Resorts, Travel Agencies and Other Tourism Sub Sectors and Products. Module V Developing Marketing Skills for Tourism : Creativity Self Motivation Team Building Personality Development. Marketing Communication : Advertising , Planning the Advertising process, Advertising Agency Selection, Sales Support - Sales Support Techniques, Tourist Publicity. REFERENCES: 1. 2. 3. 4. 5. Kurtz, Principles of Marketing, Cengage Learning, New York, 2008 Michael R. Czinkota: Marketing Management, Cengage, Learning New, York, Kotler, P Marketing Management, PHI, Delhi, 2006 Atul Nayak; Fundamentals of Marketing, Excel Books, New Delhi, 2008 J. Williams Hurst, A. Mackay; Fundamentals & Practices of Marketing, Butterworth, Heinemann, New York 2002.

SMT2208

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Module I Logistics and Supply Chain Management: an Introduction role, scope, functions and importance. Integrated logistics management concept, evolution and development; The new manufacturing and distribution practices in the light of globalized economy Business applications for SCM., Importance of logistics management and Supply Chain in Tourism Industry Types of supply chains and examples. Strategic, tactical, and operational decisions in supply chain. Supply Chain Drivers and Obstacles, International Logistics and Supply Chain Management The Total Cost Concept and Logistics Trade-Offs.

Module II Key supply chain business processes (i.e., planning, sourcing, producing, distributing and paying), managing materials flow; distribution systems; transportation management; Warehousing

management. Supply chain inventory management, Global logistics and SCM Management, Importance of logistics and SCM management to international business.

Module III Purchasing and Suppler Management, sourcing and supplies management, outsourcing, Global Sourcing, Vender identification, selection, evaluation, development, supplier Relationship

Management, Supplier Quality Management.Logistics and SCM Planning and development Strategies, Logistics and Supply chain performance measures, methods to control logistics and SC performance; and implementing logistics and SC strategy; implementation issues of logistics and SCM practice. Purchasing and supplier/vendor networks.Logistics and SC network design, designing the Distribution Network in a Supply Chain. Network Design in a Supply Chain, Network Design in an Uncertain Environment, Customer Service levels selection and supply chain vulnerabilities.

Module IV Integrating forecasting system design, customer Service Management, CRM, Manufacturing Logistics, Pricing Strategies, Negotiation, SCM relationships and third part and Fourth party Logistics, SCM Network design and Facilities development, Logistics Relationships, Third party Logistics and Outsourcing SCM infrastructure. Forecasting resource requirement, performance measures and quality

control option. The value of information in the supply chain, information technology and integrated enterprise-wide compu8ter-based systems, positioning information in logistics and SCM, Logistics and SCM information system Decision support systems in logistics and SCM., strategic information linkage, BPR, ERP and supply chains, SCM Coordination.

Module V The applications enabling technologies for supporting logistics and supply chain decision-making Design; Role of IT in logistics and SCM; Impact of Internet and E-Commerce, Internet-enabled supply chains: E-operations, e-marketplaces, e-procurement, e-logistics, e-fulfillment, web services, supply chain automation, and supply chain integration. Logistics and Supply Chain tin the Future, Some of the current topics related to logistics and supply chain management, SCM models and optimization.

REFERENCES: 1. The Management of Business Logistics, 7th Edition, by Coyle, Bardi and Langley, 2003, Thomson Southwestern. 2. Supply Chain Management: Strategy, Planning and Operations. Sunil Chopra and Peter Meindl. Prentice Hall, 2003 3. Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Edition: 2nd edition, year:2003,Graw Hill. 4. Logistics and SCM Raghuram and Rangaraj, Macmillan, 2003. 5. Strategic Logistics Management, 4 Ed. Buy Stock and Lambert, McGraw Hill Irwin, 2001.