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Following the opening of the first VIPERA COSMETICS outlets in the UAE and Saudi Arabia last year, and now in Oman, VIP VENTURES is in discussions with potential partners in several other territories in the Middle East. VIPERA COSMETICS is an international brand, established for more than two decades, with more than 4,000 points of sale across 14 European countries. VIP VENTURES partnered with VIPERA COSMETICS with the vision of launching the brand across the Middle East, Africa and Asia. The UAE, and particularly Dubai with its high tourism and international trade links, provides an excellent base for this expansion strategy. Research clearly shows a high demand for beauty products in the Gulf. This, coupled with a strong mall culture and high disposable income levels, has ranked beauty spending per capita among women in the Middle East as the highest in the world. -ENDSAbout VIPERA COSMETICS: VIPERA COSMETICS entered into a partnership with VIP Ventures FZC in 2010 to promote the brand across new international markets. The brand is available across the UAE, which include Dubai, Abu Dhabi, Sharjah, Al Ain and Ajman. VIPERA COSMETICS has an incredible array of colours ranging from over 300 colours of nail polish to over 310 shades of eye shadow. For more information, visit www.vipera-me.com. For media requests, please contact:
Phone: +971 (4) 447 2501 Email: team@tcf-me.com P.O. Box 29764 Dubai, United Arab Emirates Fax: +971 (4) 3447 2505