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Bachelor of Business

Get Ahead in Your Business Management Career

Gain a competitive edge for the future of business with the sought-after skills to succeed in the modern business environment. This specialist Business course from APM College of Business and Communication is for those wanting to advance their career in the business environment or those aspiring to move into a new industry. Similarly, this degree offers owners of managers of SMEs (small or medium-sized enterprises) the skills to drive their business in competitive markets. In just two years, you gain comprehensive business management knowledge and skills, and a university-equivalent, respected qualification. The best part of this degree is that it includes 200 hours of practical work placement, which that means you graduate with invaluable work experience and a serious competitive advantage.

Quick Course Guide

Qualification Bachelor of Business 2 years full-time or 4 years part-time (including internship)

Course Length

Finance Options Delivery Method

FEE-HELP and flexible payment options available On campus in Sydney & Brisbane and by distance education (online) Trimester start dates speak to your Course and Career Adviser for upcoming start dates Mature age students: relevant academic and work experience School leavers: minimum ATAR of 63.4

What attracted me to the APM College degree is the pace at which I could graduate. Its a lot shorter than a traditional university option. Chris Tyrrell APM Graduate

Start Dates


Assessment Delivered by

Practical assignments and written examinations APM College of Business & Communication

Gain Practical Business Management Knowledge and Skills

This course will teach you how to research, analyse and interpret the current and future of domestic and international business environments. Critical thinking skills are used to create strategic business and marketing plans and identify strategic business opportunities. Business knowledge, combined with electives in marketing, public relations, events and advertising, will give you varied career options and a chance to learn about a variety of different business areas. Through work placement, you'll learn about the contemporary business environment first hand, and gain practical skills to complement your theoretical knowledge.

Location, Study Time & Start Dates

This business degree is delivered at APM campuses in Sydney & Brisbane, and can be completed in two years of full-time study compared to the usual three or four years at university. This will mean you can graduate and start earning sooner than your university counterparts. You can also complete this course in four years of part-time study. Alternatively, you may complete some or all of this degree via distance education (online) allowing you the flexibility to study when and where you want. Classes are kept small, with a maximum of 35 students; to ensure that you get individual attention when you need it. Training is as interactive as possible. Frequent discussions, group work and study groups help you get the most out of your studies. There are three start dates a year for this course. Contact your consultant now for upcoming start dates and lecture times.

Career advantage through Internship

Through APMs Internship Program, you gain 200 hours of professional work experience during your course. With over 300 organisations to select from, you have an excellent opportunity to experience life working in your industry and company of choice. Because APM graduates are so highly regarded, many internships lead to permanent employment so you could graduate with a job waiting for you.

Lecturers and Academic Staff

APM engages lecturers who are industry practitioners. These staff are not only educated and qualified in their chosen field, but have complemented this with industry and corporate experience. Students not only learn the theory but get to experience their application in the real world.

Course Modules
The Bachelor of Business covers the following course modules: Core Units MGT101 Management Principles & Practices ACC101 Fundamentals of Management Accounting and Business Finance ECO101 Economics in a Business Environment MKT101 Understanding Marketing MKT102 Introduction to Consumer Behaviour ACC201 Introduction to Applied Finance LAW201 Introduction to Business Law MGT201 Human Resource Management STAT201 Introduction to Quantitative Methods MGT202 Project Management IND201 Industry Engagement MGT301 Corporate Social Responsibility MGT302 Strategic Management MGT303 Business Information Analysis IND301 Industry Placement

Elective Units (Choose 9 elective units from the list below)* MKT103 Marketing Communications MGT102 Introduction to Hospitality, Tourism and Events ADV101 Understanding Advertising PRN101 Understanding Public Relations IND101 Industry Practices PRN203 Issues Management ADV203 Advertising Copywriting ADV204 Visual Communications ADV204 Implementing Advertising Strategy PRN201 Public Relations Strategy ADV201 Brand Building MKT201 Marketing & Audience Research MKT202 Marketing Strategy MKT203 Business-to-Business Marketing MKT204 Service Marketing PRN202 Introduction to Public Relations Writing

EVT201 Event Management EVT202 Creative Thinking and Innovation PRN302 Advanced Public Relations Writing ADV302 Media Planning and Buying ADV301 International Advertising MKT301 International Marketing MKT302 Digital Marketing

PRN301 International Public Relations MGT307 Sales and Promotion EVT301 Events Policy and Strategy EVT302 Event Logistics and Risk MGT306 Learning and Development MGT304 Occupational Health and Safety Risk Management MGT305 Small Business Management

*Elective units are subject to availability. You must ensure that you meet the individual prerequisites for each unit. Please contact us for more information.

Early Exit Qualifications

You can choose to exit this course with a Diploma of Business or an Advanced Diploma of Business qualification if you have completed a certain number of modules.

Module Descriptions - Level 100

Management Principles & Practices
Learn about how organisations tick. Management, Leadership, Culture, Motivation, Structure and Corporate Social Responsibility are key terms.

Fundamentals of Management Accounting and Business Finance

Providing students who are unfamiliar with accounting methods a broad, business-based introduction functions such as balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements and investments decisions, full costing and opportunity costing analysis and managing working capital.

Economics in a Business Environment

Understanding economics helps us know about interest rates, unemployment and household consumption where we look at micro and macro factors.

Understanding Marketing
Marketing is the way organisations hook up with customers and develop great products, services and brands that consumers love.

Introduction to Consumer Behaviour

If you want to communicate to people and organisations you need to understand what motivates them and how they feel about things. This is an engrossing subject.

Plus choose 3 approved 100 level elective units

Level 200
Introduction to Quantitative Methods
Quantitative statistical methods allow us to develop a better understanding of customer behaviour, your own businesses methods and research done by external organisations. It allows you to make smarter business decisions.

Introduction to Applied Finance

Communications specialists need to understand the role of, and impact of finance in decision making around marketing decisions.

Introduction to Business Law

How does the Australian legal system impact business? Understand this and how consumers and organisations are protected through trade practices.

Industry Engagement
Learn the soft skills that will help develop you as a professional in the workplace, about workplace relationships and confront challenges that are common in the work place. This subject sets you up for your internship.

Human Resource Management

The unit provides you with a comprehensive introduction and overview of the theory and practice of HRM, and discusses how it developed from a largely administrative function the personnel manager to a strategic activity closely aligned with developing workplace culture, organisational goals and business competitiveness.

Project Management

Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints.

Plus choose 3 approved 200 level elective units

Level 300
Corporate Social Responsibility
Known as CSR, learn that smart organisations are more in tune with their economic, social and environmental spaces, understanding that customers and other interest groups expect organisations to act in socially responsible ways.

Strategic Management
This is a capstone unit where other subjects come together as you discuss advanced management theory to develop a holistic understanding of the firm.

Industry Placement
As one of your final subjects, we assist you in finding a relevant industry placement to experience the work environment first hand and test your new skills. This is also a very important networking opportunity and could lead to your next job.

Business Information Analysis

Business information analysis introduces the various types of information that are required in planning and operating a business, especially a business in the service sector. Plus choose 3 approved 300 level elective units

APMs Unique Learning Experience

APM College of Business and Communication is renowned for delivering business, marketing, PR and event management qualifications with unsurpassed industry recognition. Developed by the industry for the industry, APM courses are highly regarded and focus on career-relevant and practical skills. Combined with the work experience you gain through APMs Internship Program, you graduate with your foot in the door. APM courses are designed to fast-track your entry into your chosen industry. Get the same qualification in half the time it would normally take at comparable institutions. (TAFE or universities)

I chose APM over uni and TAFE options because of the practical work experience component as well as being taught by industry professionals. I also wanted to graduate in 12 months compared to 2 to 4 years at TAFE or uni. Ian Cleasby
APM Graduate

Achieve Work-Study-Life Balance

Most APM courses are offered both on campus, and via distance education. Bachelor Degree courses are offered both full-time and part-time and you have the option to take some subjects via online learning for your convenience. All APM Bachelor Degree courses are offered on a trimester basis, and you can start your course in the trimester of your choice.

Unsurpassed Industry Recognition

APM courses are designed and delivered by industry practitioners. What you learn is practical, relevant and up-to-date. APM qualifications are approved and accredited by all key industry bodies something no other education provider can claim. These bodies include: -

Australian Marketing Institute (AMI) Advertising Federation of Australia (AFA) Australasian Promotion Marketing Association (APMA) Australian Sponsorship Marketing Association (ASMA) Australian Direct Marketing Association (ADMA) Festivals and Events Association Institute of Sport Management Fitness Australia Public Relations Institute of Australia Events Educators Forum

You graduate with a widely respected, recognised qualification that can open doors across your chosen industry.

Proven Career Success

APM delivers a combination of theoretical and practical training to give you a head start in your chosen career. This combination is so effective that 91% of 2007 graduates are working in the field in which they studied. Through APMs Internship Program, you work two days a week for six months at a company of your choice (with over 300 organisations to select from), gaining invaluable work experience and business contacts. Internship forms part of your full-time study, and may be available to part-time students on a case-by-case basis.

Study Now, Pay Later

FEE-HELP is available for this course. Almost every Australian citizen is eligible for Government assistance through the FEE-HELP program, which means you do not have to pay anything upfront, but can pay for your course as you earn. In addition, this course is Austudy and Abstudy accredited. Contact your consultant for more information.

Extensive Job & Student Support

APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to: Informal Career Clinics
Work with career counselors to improve your interview skills, presentation and CV writing.

Academic Skills Tutors

Get assistance with tertiary study skills whenever necessary

Job Listing
APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.

Student Events
Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.

Frequently Asked Questions

Are APM qualifications recognised?
All APM qualifications are government-accredited and enjoy unsurpassed industry recognition.

Are APMs qualifications equivalent to university qualifications?

Yes, APMs qualifications are government-accredited and equivalent to university qualifications. A key difference between APM and university is the amount of time required to gain your qualification. APM courses are designed to be completed faster than equivalent courses at TAFE or universities, so you can start your career sooner: Bachelor Degrees - Two years to complete, instead of three or four.

Can I get work experience while studying?

Through APMs Internship Program, you work two days a week for six months at a company of your choice (over 300 organisations to select from), gaining invaluable work experience and business contacts. Internship forms part of your full-time study, and may be offered on a case-by-case basis for part-time students. The combination of theoretical and practical knowledge gained is so effective that 91% of APMs 2007 graduates are working in the field in which they studied.

I havent done any formal studying for some time and am concerned about keeping up. Can you help?
APM offers a special workshop for those who are returning to study after a long time or are unfamiliar with the requirements of formal study. This workshop provides you with tips on studying, making notes, writing assignments and preparing for exams. In addition, APM lecturers and staff are always available for advice. You also have the option of deferring individual subjects for up to two years so you can study at a slower pace at no additional cost.

Is Recognition of Prior Learning (RPL) available?

Yes, RPL is available upon academic approval.

Where is the APM campus located?

APM has campuses in Sydney and Brisbane.

APMs Sydney campus is located in North Sydney, just a few minutes from central Sydney across the famous Harbour Bridge. APMs Brisbane campus is located in Fortitude Valley, just minutes from the heart of Brisbane. This modern campus was completely refurbished in October 2008 and now includes state-ofthe-art teaching and learning facilities.

What are the enrolment dates for the courses?

There are three start dates per year for APMs higher education courses and quarterly start dates for the Diploma and Advanced Diploma courses. You can enrol anytime during the year and start in the semester of your choice. However, do note that there is a maximum of 35 students per class so enrol early to book your place. Contact your consultant for upcoming start dates.

Im not sure which course is right for me. Can you help?
Our consultants are experts in helping you select the right APM course for your career needs. Contact your consultant now for advice on the best way to achieve your study and career goals.