QUESTIONNAIRES

Rank on scale of Likert Scaling (1-5) in which 1 means highly dissatisfied and 5 represents highly satisfied.

On the basis of SAILs Position w.r.t global competitive steel market:

1. Since when you are dealing with BSL?

1 a) Below 2 years b) 2 years- 4 years c) Above 4 years

2. Are you satisfied with the current selling methods of BSL?

3. Do you expect BSLs product as a standard product?

Rank on scale of Likert Scaling (1-5) in which 1 means highly disagree and 5 represents highly agree. On the basis of Marketing Mix elements and their relevance to the customers:
4. Why do you prefer to purchase from BSL?

1 a) Quality b) Cheap Transportation c) Local Market d) Price

5. Are you satisfied with the quality of the product?

6. If Not satisfied then what would be the reason for such a decision?

1 a) High Cost b) Low Quality c) Poor Distribution d) Others.(Mention it)

7. What type of products do you purchase from BSL? 1

a) Secondary Steel b) By- Products c) Slags

d) Idle Assets

8. Are you dealing with any other company other than BSL?

If agree then specify the name of the company? ..

9. If Agree then what would be the reason for selecting other company?

1 a) Low Price b) High Quality c) Better Service d) Better Selling Method

If other than above parameters then mention it? .

10. Do you find any difference in price of secondary and by-products of BSL with other plants

that you are dealing with? 1 2 3 4 5

11. Give rating to the given promotional strategies :

1 a) Customer Acquisition and Loyalty Program b) Channel Incentives c) Corporate Rewards

d) Sales Incentives e) Employee Rewards

12. Do you find better selling methods adopted by other plants for selling of secondary and

by-products? 1 2 3 4 5

13. Which types of by-products do you deal with?

1 a) Benzene b) Toluene c) S.B. Oil d) Hard Medium Pitch e) Extra Hard Pitch f) L.S. Naphtha g) Anthracene Oil h) Ammonium Sulphate

14. What type of pricing method preferred by you while you are dealing with the BSL?

1 a) Fixed Price b) E- auction

15. What mode of transportation are you using?

1 a) Railways

b) Roadways

16. What are the main benefits which you receive from BSL?

1 a) Quality b) Price c) Availability d) Transportation e) Discount Structure

17. Rate whether for bidding, volume limit of secondary products satisfy your needs.

18. Rate the order handling procedure of the BSL.

19. Rate in terms of satisfaction with the price of the secondary and by-products?

Rank on scale of Likert Scaling (1-5) in which 1 means Poor or No and 5 represents Excellent or Yes. On the basis of Customer Satisfaction:
20. In which category of customer do you belong?

a) Trader

b) Manufacturer

c) Processor

d) Others

21. Have you faced any difficulties while dealing with the BSL?

If agree then mention the reason? ..

22. Did you complain about the problem faced?

23. Did complains get executed?

24. Rate in terms of experience with the marketing personnel?

25. Overall how will you rate the accessibility about bids to be taken place?

26. Overall how will you rate your experience while dealing with the BSL?

Any suggestions for further improvement:

Thank you for your sincere co-operation!

NAME OF THE CUSTOMER- PLACE- . DATE- .... CONTACT NO. -