Launching of a New Product : Launching of a New Product A Presentation by :

Slide 2: Two third of our planet is covered by water. 97.5% of the water is saltwater. The majority of freshwater is beyond our reach, locked into polar snow and ice. Chemical Formula for Water is H2O. Water World

Slide 3: 66% of the human body is made up of water. At just 2% dehydration your performance decreases by around 20%. We should drink at least 1 litres of water a day. Water to Drink

Slide 4: Why Water? Water is very essential part of our life and it is required everyday for our survival. It is rightly said as Water is Life. We make the use of water in our daily chores like drinking, washing, cleaning and other purposes and also for industrial use etc. The availability of drinking water is very scarce in nature.

Slide 5: JEEVAN DHARA Pure Drinking Water

Slide 6: Considering areas like the territory where the need for purified water was the highest felt need by many people. Rural Market, Workers, labours (which include people below poverty line) as well as travelers or train commuters felt that there is no facility available for pure drinking water in the nearby areas or highways. The Cost of Drinking Water available in the Industrial Areas / Business Parks or Zones is very costlier which many people do not prefer. Packaged drinking water which comes in Hard Plastic Bottles has a big problem of disposing. Areas where people below poverty line live are filled with dumps and garbage of this hard plastic bottles which is a concern to the environment. IDEA Generation

Slide 7: basic means of life SAFE DRINKING WATER still remains a dream for Common Man

Slide 8: The idea is to make available Safe, Purified Drinking Water to the Common Man. We will be producing and supplying Purified Drinking Water in Plastic Pouches instead of Hard Plastic as they are easy to carry, use and disposable. We will also be helping environment in this way. The target market for the product is Common Man or rural market. So we have decided to keep the production and manufacturing cost at the minimal level so that the Final Product Cost Less and is economical and affordable by each and every person irrespective whether he is rich or poor. Available Transportation means will be used efficiently to supply and distribute the product. This means a wide network can be covered for distribution and supply of the product. We will not be focusing on the Separate Water Pipeline demand as it involves huge investments, higher manufacturing and production cost which will only add to the final products price which is not our idea and aim. IDEA Screening

Slide 9: Market Survey- Concept development Economical Average Quality Expensive Good Quality

Slide 10: Target market Workers, Labours. Product positioning-RO and Ozonised drinking water. Price distribution- Marketing Strategy Development

Slide 11: ESTIMATING TOTAL SALES This concept can help to move us to the next development stage. With new information it will undergo revision and expansion. High rate of repeat purchasing means Customer are satisfied and sales are likely to stay high even after all first time purchases take place. ESTIMATING COST AND PROFITS Cost are estimated by research and development/finance department. Change in Technology/ Process also decides about the cost of the product. Business analysis

Slide 12: Product development

Product development : Consumer react to different size, weight and are hygienic conscious. So considering all the facts, our product has gone through RO process. It also bears the ISO certificate which certifies that Jeewan Dhara is purified and safe to consume. Product development

Slide 13: These pouches contains water treated through various treatment stages that comprises of sand filter, carbon filter, reverse osmosis and ozonation. INGREDIENTS-Treated water Net content and M.R.P are as follows :- Processed and Packed by-Jeewan Dhara Production and distributors, Gurgaon .

Slide 14: TARGET CUSTOMERS Rural Customer,Workers, Labourers, Train Commuters, Office Goers, Students People on Poverty or below Poverty Line

Slide 15: When (TIMING) -PARALLEL ENTRY- Market entry time is critical. so we have decided to select parallel entry . Parallel entry means to enter into the market with competitors entry so that more attention can be paid by market. To keep more stocks to distributors. Where (geographic strategy) : stalls, pan beedi shops, dhabas, stations, trains etc. To whom ( target-market prospects) : Workers, labours, below poverty line. How(introductory market strategy) : Banners in tapris, posters in train, railway platform, bus-stop, local newspaper, festivals, school and college exhibitions. commercialization ..We can use Piyaoo For free service for waterit gives us blessed and publicity also

Factors influencing the adoption process : Factors influencing the adoption process Factors areCustomers readiness to try new products. Effect of personal influence. Differing rates of adoption of prices. Change in Government Policies.

Slide 16: Reverse osmosis(RO) is a filtration method that removes many types of large molecules and ions from solutions by applying pressure to the solution. Treatment of Jeewan Dhara water through reverse osmosis(Ro) process

Slide 17: For 250 ml pouch - Ratio : Fixed Cost: Variable Cost - 3:2 Production cost - 50paise To distributors Rs. 1.50 To customers Rs. 2.00 Profit earned- Re.1.00 Total sales-1,20,000 pouches(estimated per month) Total litres-30,000 litres Pricing strategy

Slide 18: For 500 ml pouch - Total sales-40,000 pouches(estimated per month) Total litres-20,000 litres For 750 ml pouch - Total sales-30,000 pouches(estimated per month) Total litres-22,500 litres For 1000 ml pouch - Total sales- 10,000pouches(estimated per month) Total litres-10,000 litres

Slide 19: Jeewn Dhara is safe, purest form of Water which can be purchased without any second thoughts and can be bought by Schools, Colleges, Office goers and Poor People as its for one and all. Its easy and convenient to carry. Its affordable by all sections of society. An Individual can purchase the pouch according to his need in the range of 250 ml 1 ltr. Its environmentally friendly as compared to hard plastic bottles. Conclusion

THANK YOU!!! : THANK YOU!!! AD MAD Conclusion: APNE JEEWAN KI DHARA KO JODIYE JEEWAN DHARA KE SAATH AUR PAYIYE SAAF SWACH AUR SHUDH PANI KE SAATH BEHTAR ZINDAGI TO AAJ HI APNE AUR APNE PARIWAR KO DIJIYE BIMARI RAHIT ZINDAGI.KYONKI ZAYADA TAR BIMARION KI WAJAH SSAF AUR SHUDH PAANI KA NA PEYA JANA HOTI HAI