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Region
Female
18-28 yrs
29 -39 yrs
40-50yrs
51yrs -60yrs
Single
Agree 4 Strongly Agree 5
6. Annual income (in Rs. lakhs per annum) 7. I usually like to shop in: Organized Retail Outlet 8. Mom & Pop Store/Kirana Store
What attracts you to buy in a Org. Retail Outlet? Rate them on scale of 1-5. Strongly Disagree 1 Disagree 2 Neutral 3
Sl. Parameters No. 1 2 3 4 5 6 Convenience & Accessibility Variety of the Product Brand Name Credit Facility Quality Product range Special
7 8 9 10 11 12 13
offers/schemes/Discounts Ambience Leisure/Spending time Longer store hours After Sales Service Parking Space Corporate Social Activities Website Information
9. How frequently do you visit the Organised Retail outlet in a month? Daily Once a Week Twice a Week Once in 10 days Once in fortnight Once in a month
10. What is the percentage expense to Food and Grocery of the total expenditure for the month excluding rent (if any)? <10 % 10-20% 25-30% 30-40% 50% >50%
11. How much do you spend each time you visit the Org. retail outlet to buy F&G? Less than Rs. 1000 Rs. 1000 3000 Rs. 3000 - 5000 Rs. 500010000 >Rs. 10000
12. What is your preferred mode of payment? Cash Credit Card Food coupons/vouchers
13. Select the one which best answers your selection of choices of brands in F&G segment? Sl. Parameters No. 1 I stick to a particular Brand 2 I seek variety while shopping 3 I change brands based on Discounts and Freebies available 4 I choose only quality products 5 I choose whatever is readily available Strongly Disagree Disagree Neutral Agree Strongly Agree
14. Do you think the expenditure towards F&G has risen while purchasing from Org. Retails than purchasing from Kirana stores? Yes
No
16. Rate the below Atmospherics that attracts you to go to an Org. Retail outlet for purchasing F&G? Sl. Parameters Strongly No. Disagree 1 Lighting plays a great role in increasing footfall 2 Music plays a great role in increasing footfall 3 Aroma plays a great role in increasing footfall 4 Aesthetics plays a great role in increasing footfall 5 Store layout plays a great role in increasing footfall Disagree Neutral Agree Strongly Agree
17. Which amongst the following best describes your buying behaviour? Sl. Parameters Strongly No. Disagree 1 I usually make a list before buying 2 I generally dont make a list and buy things that I require 3 I always go to check out whats new and buy instantly 4 I am an impulsive buyer 5 I am very price/budget conscious Disagree Neutral Agree Strongly Agree
18. Give your opinion on whether the Org. retailing culture be promoted or not.