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Special
NATURAL HEALTH PRODUCTS
BY THE NUMBERS
Canadas Natural Health Products Industry
70 45
Percentage of Canadians who use Natural Health Products (NHPs) on a regular basis.
85
Percent of those who use NHPs decided to use these products because they want to help maintain and promote their health.
10,650
All Natural Health Products (NHPs) must undergo a pre-market review before they may be sold in Canada.
PHOTO: ISTOCKPHOTO.COM
Estimated number of establishments directly involved with the sale of natural and organic health products.
34,000 70
All Canadians can benefit from natural health products (NHPs) as part of a balanced, healthy lifestyle. Natural health products are a great option for Canadians looking to proactively manage their health, as there are many options for dealing with an array of symptoms and ongoing ailments.
Helen Sherrard, President, Canadian Health Food Association (CHFA)
ing another. Any time a drug is prescribed, I encourage patients to ask their doctor if there are any nutrients they might need to supplement, advises Dr. Beatty. There is excellent clinical science supporting the claims of nutrients being sold in health food stores today, says well-known nutrient researcher and product formulator Lorna Vanderhaeghe. There are so many human, double-blind, placebo-controlled clinical trials. Two nutrients have been approved by Health Canada for the treatment of diabetes: Conjugated Linoleic Acid (CLA), a fatty acid that been shown to burn fat; and green tea extract for weight loss. That combination works exceptionally well, even with no diet change, says Ms. Vanderhaeghe. I do hundreds of lectures across the country every year, and it continues to surprise me how many people with Type 2 diabetes dont know that if they lose weight and eat the right foods, their diabetes could be a thing of the past. A study of post-menopausal women, the demographic that has the most difculty losing weight,
found that they lost an average of seven pounds over 90 days with the combination of CLA and green tea extract, even with no other dietary change. Another nutrient, Chirositol, has been shown in more than 30 clinical trials at the Virginia Medical School to reduce belly fat and prediabetes symptoms, such as skin tags. Fibre and chromium supplements are also approved by Health Canada for use by individuals with diabetes; lipoic acid is approved for the treatment of diabetes-related neuropathy. All Canadians can benet from natural health products (NHPs) as part of a balanced, healthy lifestyle, says Helen Sherrard, president of the Canadian Health Food Association. Natural health products are a great option for Canadians looking to proactively manage their health, as there are many options for dealing with an array of symptoms and ongoing ailments. All NHPs must undergo a pre-market review before they may be sold in Canada. This process requires that evidence supporting the safety, efcacy, or any claims made, and
Percentage of Canadian NHP users who support developing a new act for NHPs in Canada.
151
The number of licensed NHPs that have a recommended use or purpose associated with menopause.
quality of the product be submitted to the Natural Health Products Directorate for assessment in order to be licensed, says Ms. Sherrard. Its also easy for individuals to do their own research, adds Ms. Vanderhaeghe. Anyone can go to PubMed, the public medical library. For example, just type in CLA and weight loss to nd all the related studies. All the abstracts are there, so the average person can read and understand.
MARKETPLACE
expanding waistlines and our hormones. Insulin is a powerful hormone that, when in excess, Skin Tags, Male causes belly fat and an elevation in circulating Facial Hair Growth male hormones in women, causing facial hair growth and acne too. In men, elevated insulin and Diabetes results in a beer belly and breasts. Elevated insulin promotes weight gain, high cholesterol, diabetes and excess belly fat. Skin tags are an early sign of pre-diabetes. Thankfully, busting belly fat and normalizing insulin just got easier. The nutrient Chirositol, researched in over 30 studies at the Virginia Medical School, works for pre-diabetes, Type-2 diabetes, excess male hormone-related conditions like acne, PCOS, and male facial hair growth in women. Chirositol found in Glucosmart, has also been shown to reduce appetite and improve our happy hormone serotonin, which halts sugar cravings and controls appetite. But where Glucosmart really shines is in fighting belly fat in both men and women. Dear Lorna, Ive been following your book A Smart Womans Guide to Weight Loss and taking Glucosmart containing Chirositol for the last 2 months. Ive lost 30 pounds and 4 inches. Im going to keep following all your advice... another 60 pounds to go. AM, BC Purchase Glucosmart with Chirositol and get A Smart Womans Guide to Weight Loss FREE (a $24.95 value) w w w. h o r m o n e h e l p . c o m
Belly fat is a stubborn problem. No end of Discover the sit-ups and crunches make it Connection Between We know there is a connection disappear. between our
Belly Fat,
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The latest Consumerology Report on health care suggests that Canadians are choosing whats seen as being more naturally produced health supplements rather than over-the-counter drugs. PHOTO: ISTOCKPHOTO.COM OTC drugs and health supplements, including vitamin, mineral and herbal supplements. An easy way to take a more holistic approach to your health care is to visit your local health food store and buy an NHP-based cough remedy for a sore throat. Another option is to try natural zinc or elderberry lozenges, which will help heal and restore the body naturally. Its a simple yet powerful choice for consumers who want to know what is in the products they are using and feel good about those ingredients. NHPs give them that option. Even more important than treating an illness is avoiding being sick altogether, and NHPs can certainly help with that. Its always recommended to consult with your health care practitioner before starting a new regime; however, learning about and practising preventive health care can help avoid sickness from occurring. Its about taking a proactive approach towards health, diet, exercise and lifestyle. Just one example of such an approach is to use omega-3 fatty acids, which act as an anti-inammatory, lubricate muscles, lower blood pressure, protect vision, reduce osteo- and rheumatoid arthritis, improve your mood and more. Utilizing this one supplement shows the possibilities of preventing uncomfortable and painful symptoms, while improving your quality of life. However, our health care system is geared toward treating illness, which is expensive and only adds to the demands already placed on the system. Using NHPs as part of a healthy lifestyle and preventive health care routine is a valuable investment in personal health and a necessary investment in our health care system as a whole.
RETAIL
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In less than 10,000 square feet, our stores sell just over 30,000 different products, so its very important for us to be able to provide education support for our employees.
Alan Thompson, Store Management Coordinator, Planet Organic Market
Visit the Canadian Health Food Association (CHFA) website for more information:
In addition to educational offerings for customers, Planet Organic arranges regular educational sessions for its staff. In less than 10,000 square feet, our stores sell just over 30,000 different products, so its very important for us to be able to provide education support for our employees, says Mr. Thompson. Almost weekly, we have different vendors, suppliers and guest speakers do morning or evening classes with our teams, he adds. And if there is a new item, the vendor or broker will arrange a class to go over the product information and benets, so our team can help educate our customers.
www.chfa.ca
Products (NHPs) are an essential part of their lives. The Canadian Health Food Association (CHFA) works to ensure that you have access to, and choice of safe, innovative and effective natural health products.
This report was produced by RandallAnthony Communications Inc. (www.randallanthony.com) in conjunction with the advertising department of The Globe and Mail. Richard Deacon, National Business Development Manager, rdeacon@globeandmail.com.