Cross Selling at HDFC Bank

PROJECT REPORT ON CROSS SELLING AT HDFC BANK Submitted in Partial Fulfillment of the Requirement for Summer Placement Project
During Post Graduation Program in Management (PGPM 2006-2008) Of INDIAN BUSINESS ACADEMY By Pabitra Prasad Panda Reg. No. FPB 0608/148 Under the Guidance of
Internal Mentor: Dr Subhash Sharma Dean,IBA,Bangalore
External Mr.Subhasis Choudhury Branch Manager,HDFC Bank Jajpur Road,ORISSA
PABITRA PRASAD PANDA
CERTIFICATE This is to certify that the project work titled CROSS SELLING AT HDFC BANK submitted by Mr. Pabitra Prasad Panda(Reg. no:-FPB/0608/148 ), a student of our Bschool, is a work of dissertation carried out by him during the period of April 2007 to May 2007.This project report is submitted in partial fulfillment of the requirement for summer placement project, during the Post Graduate Diploma in Business Management, a prestigious P.G.P.M. awarded by our B-school. ________________________ Mr. Manish JainCEO, Indian Business Academy, Bangalore
CERTIFICATE
This is to certify that the project work titled CROSS SELLING AT HDFC BANK submitted by Mr. Pabitra Prasad Panda (Reg. no:-FPB /0608/148 ), a student of our Bschool, is a work of dissertation carried out by him during the period of April 2007 to May 2007.This project report is submitted in partial fulfillment of the requirement for summer placement project, during the Post Graduate Diploma in Business Management, a prestigious P.G.P.M. awarded by our B-school. ________________________ Dr.Subhash Sharma Dean, Indian Business Academy Bangalore Date:
STUDENT DECLARATION
I, Pabitra Prasad Panda, the undersigned, student of Indian business Academy, Bangalore, declare that this project report titled CROSS SELLING AT HDFC BANK is submitted in partial fulfillment of the requirement for the summer project during the Post Graduate Diploma in Business Management, a prestigious PG Diploma awarded by Indian Business Academy, Bangalore. This is my original work and has not been previously submitted as part of any other degree, diploma of another B-school or University. The findings and conclusions of the data in this report are based on my personal study, during the tenure of my summer internship. ________________________ Pabitra Prasad Panda Reg.No.FPB/0608/148 Indian Business Academy (IBA) PGPM 2006-2008 Bangalore Date:
CONTENT
TOPIC PAGE NO.
BUSINESS FOCUS. 1 AMALGAMATION. 2 TECHNOLOGY3 PRIVATE BANKING 4 HDFC STANDARD LIFE INSURANCE.5 BUSINESS PROFILE..7-13 OVERVIEW OF SEGMENTS13-14 PRODUCTS AT A GLANCE.15-19 DISTRIBUTION NETWORK . 20-21 FINANCIAL HIGHLIGHT.. 22-23 AWARDS..24-25 WORLD OF HDFC BANK ..26-76 (ALL PRODUCTS $ SERVICES) INESTMENT CHOICES...77-83 FINANCIAL PLANNING.84-90 OTHER PERFORMANCES 91-100 RATIO ANALYSIS.101-105 SYNPOSIS OF CASH INFLOW AND OUTFLOW..106-108 SWOT ANALYSIS..109-114 COMPARISION WITH ICICI BANK115-118
PHILOSOPHY ON CORPORATE GOVERNANCE 119-120 RECOMMENDATIONS.121
HDFC Bank Limited, India

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in-principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalisation of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.
Promoter
HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain a market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.
Business Focus
HDFC Bank's mission is to be a World-Class Indian Bank. The Bank's aim is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services in the segments that the bank operates in and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity and regulatory compliance. HDFC Bank's business philosophy is based on four core values: Operational Excellence, Customer Focus, Product Leadership and People.
Capital Structure
The authorised capital of HDFC Bank is Rs.450 crore (Rs.45 billion). The paid-up capital is Rs.282 crore (Rs.28.2 billion). The HDFC Group holds 24.2% of the bank's equity while about 13.1% of the equity is held by the depository in respect of the bank's issue of American Depository Shares (ADS/ADR Issue). The Indian Private Equity Fund, Mauritius (IPEF) and Indocean Financial Holdings Ltd., Mauritius (IFHL) (both funds advised by J P Morgan Partners, formerly Chase Capital Partners) together hold about 5.5% of the bank's equity. Roughly 27.5% of the equity is held by FIIs, NRIs/OCBs while the balance is widely PABITRA PRASAD PANDA
held by about 214,000 shareholders. The shares are listed on The Stock Exchange, Mumbai and the National Stock Exchange. The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol "HDB".
TimesBank Amalgamation
In a milestone transaction in the Indian banking industry, TimesBank Limited (another new private sector bank promoted by Bennett, Coleman & Co. /Times Group) was merged with HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by the shareholders of both banks and the Reserve Bank of India, shareholders of TimesBank received 1 share of HDFC Bank for every 5.75 shares of TimesBank. The amalgamation added significant value to HDFC Bank in terms of increased branch network, expanded geographic reach, enhanced customer base, skilled manpower and the opportunity to cross-sell and leverage alternative delivery channels.
Management
Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Capoor was a Deputy Governor of the Reserve Bank of India. The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25 years and
before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia. The Bank's Board of Directors is composed of eminent individuals with a wealth of experience in public policy, administration, industry and commercial banking. Senior executives representing HDFC are also on the Board.
Senior banking professionals with substantial experience in India and abroad head various businesses and functions and report to the Managing Director. Given the professional expertise of the management team and the overall focus on recruiting and retaining the best talent in the industry, the bank believes that its people are a significant competitive strength.
Technology
HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. The entire bank's branches have connectivity which enables the bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail customers through the branch network and ATMs. The Bank has made substantial efforts and investments in acquiring the best technology available internationally to build the infrastructure for a world-class bank. In terms of software, PABITRA PRASAD PANDA
the Corporate Banking business is supported by Flexcube, while the Retail Banking business by Finware, both from i-flex Solutions Ltd. The systems are open, scaleable and webenabled. The Bank has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web-enabling its core businesses. In each of its businesses, the Bank has succeeded in leveraging its market position, expertise and technology to create a competitive advantage and build market share.
Private banking
Private banking is a comprehensive and exclusive service, offered by HDFC Bank, to select high net worth individuals and institutions. The service is provided by an advisory team specialised in financial and investment services. These experienced professionals put together unbiased and objective guidance based on strong research and in-depth analysis of financial instruments taking into account customers financial goals and requirements.
Resident Services (Private Banking)

HDFC Bank Private Banking offers a customized Wealth Management Programme on the existing portfolio and regular investible surpluses. The objective of HDFC Banks programme is to re-allocate and optimise the returns of an investment PABITRA PRASAD PANDA
portfolio across a range of financial instruments in line with customers profile and investment objectives. HDFC Banks team of dedicated personal advisors offer professional advice and complete procedural assistance, wherever possible, across a wide range of financial instruments in line with asset allocation across
Insurance
As part of the HDFC Bank endeavor to offer a complete range of financial services, customer can avail of insurance plans from HDFC Standard Life Insurance through any of HDFC Bank branches. HDFC Standard Life Insurance, India's premier new life insurance company, offers customised insurance solutions to meet life and health risk protection, long term savings and retirement planning needs with its range of products. An introduction
HDFC Standard Life Insurance Co. Ltd

HDFC Standard Life Insurance Co. Ltd was incorporated on 14th August 2000. It was the first new Life Insurance Company to be granted
Certificate of Registration from IRDA on 23rd Oct 2000. HDFC is the main stake holder with 81.4% while Standard Life owns 18.6%
Products Offered
Savings Schemes : With profits Endowment Assurance / With Profits Moneyback plan Whole Life Plans Risk Covers : Term Assurance / Loan Term Assurance Retirement Schemes : Personal Pension Plan Children Plan
1.2. Business Profile
HDFC Bank caters to a wide range of banking services covering commercial and investment banking on the wholesale side and transactional / branch banking on the retail side. The bank has three key business areas:-
Wholesale Banking Services

The Bank's target market is primarily large, blue-chip manufacturing companies in the Indian corporate sector and to a lesser extent, emerging mid-sized corporates. For these corporates, the Bank provides a wide range of commercial and transactional banking services, including working capital
finance,
trade
services,
transactional
services,
cash
management, etc. The bank is also a leading provider of structured solutions which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corporate customers. Based on its superior product delivery / service levels and strong customer orientation, the Bank has made significant inroads into the banking consortia of a number of leading Indian corporates including multinationals, companies from the domestic business houses and prime Public Sector companies. It is recognised as a leading provider of cash management and transactional banking solutions to corporate customers, mutual funds, stock exchange members and banks.
Retail Banking Services

The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-stop window for all his/her banking requirements. The products are backed by world-class service and delivered to the customers through the growing branch network, like as well as through alternative delivery and channels ATMs, PhoneBanking, NetBanking
MobileBanking.
The HDFC Bank preferred program for high net worth individuals, the HDFC Bank Plus and the Investment Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial solutions, information and advice on various investment avenues. The Bank also has a wide array of retail loan products including Auto Loans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers. It is also a leading provider of Depository Services to retail customers, offering customers the facility to hold their investments in electronic form. HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the MasterCard Maestro debit card as well. The debit card allows the user to directly debit his account at the point of purchase at a merchant establishment, in India and overseas. The Bank launched its credit card in association with VISA in November 2001. The Bank is also one of the leading players in the "merchant acquiring" business with over 25,000 Point-of-Sale (POS) terminals for debit / credit cards acceptance at merchant establishments. The Bank is well positioned as a leader in various net-based B2C opportunities including a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.
Treasury Operations
Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the liberalisation of the financial markets in India, corporates need more sophisticated risk management information, advice and product structures. These and fine pricing on various treasury products are provided through the bank's Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio.
Rating
HDFC Bank has its deposit programmes rated by two rating agencies - Credit Analysis & Research Limited (CARE) and Fitch Ratings India Pvt. Ltd. The Bank's Fixed Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents instruments considered to be "of the best quality, carrying negligible investment risk". CARE has also rated the Bank's Certificate of Deposit (CD) programme "PR 1+" which represents "superior capacity for repayment of short term promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA (Ind)" rating to the Bank's deposit programme, with the outlook on the rating as "stable".
This rating indicates "highest credit quality" where "protection factors are very high". HDFC Bank also has its long-term unsecured, subordinated (Tier-II) Bonds rated by CARE and Fitch Ratings India Pvt. Ltd. CARE has assigned the rating of "CARE AAA" for the Tier-II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA (Ind)" with the outlook on the rating as "stable". In each case referred to above, the ratings awarded were the highest assigned by the rating agency for those instruments.
Corporate Governance Rating

The bank was one of the first four companies which subjected itself to a Corporate Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating Information Services of India Limited (CRISIL). The rating provides an independent assessment of an entitys current performance and an expectation on its "balanced value creation and corporate governance practices" in future. The bank has been assigned a CRISIL GVC Level 1' rating which indicates that the bank's capability with respect to wealth creation for all its stakeholders while adopting sound corporate governance practices is the highest.
1.3.
Overview
in
terms
of
segments
The Bank operates in three segments: wholesale banking,
retail banking and treasury services.

Segments have been identified and reported taking into account, the target customer profile, the nature of products and services, the differing risks and returns, the organisation structure and the internal business reporting systems. The wholesale banking segment provides loans and transaction services to corporate and institutional customers. Revenues of the wholesale banking segment consist of interest earned on loans made to corporate customers, investment income from commercial paper, debentures and bonds, interest earned on the cash float arising from transaction services, fees from such transaction services and also trading operations on behalf of corporate customers in debt, foreign exchange and derivatives segment. The principal expenses of the segment consist of interest expense on funds borrowed from external sources and other internal segments, premises expenses, personnel costs, other direct overheads and allocated expenses. The retail banking segment serves retail customers through a branch network and other delivery channels. This segment raises deposits from customers and makes loans and provides advisory services to such customers. Revenues of the retail banking segment are derived from interest earned on retail loans, net of commission (net of subvention received) paid to sales agents, interest on card receivables, fees for banking and advisory services and interest earned from other segments
for surplus funds placed with those segments. Expenses of this segment primarily comprise interest expense on deposits,
infrastructure and premises expenses for operating the branch network and other delivery channels, personnel costs, other direct overheads and allocated expenses. The operations treasury on the services segment account, undertakes foreign trading proprietary exchange
operations and derivatives trading. Revenues of the treasury services segment primarily consist of fees and gains or losses from trading operations. Segment revenue includes earnings from external customers plus earnings from funds transferred to other segments. Segment result includes revenue less interest expense less operating expense and provisions, if any, for that segment. Segment-wise income and expenses include certain allocations. Interest income is charged by a segment that provides funding to another segment, based on yields benchmarked to an internally developed composite yield curve which broadly tracks market discovered interest rates. Transaction charges are made by the retail banking segment to the wholesale banking segment for the use by its customers of the retail banking segments branch network or other delivery channels; such transaction costs are determined on a cost plus basis. Segment capital employed represents the net assets in that segment. It excludes capital and net unallocated items.
1.4. Products at a Glance
Savings Account: Apart from the usual facilities,

customer gets a free ATM Card, Interbranch banking, NetBanking, BillPay, PhoneBanking, Debit Card and MobileBanking, among others.
HDFC Bank Preferred: A preferential Savings Account

where customer are assigned a dedicated Relationship Manager, who is your one-point contact. Customer also get privileges like fee waivers, enhanced ATM withdrawal limit, priority locker allotment, free Demat Account and lower interest rates on loans, to name a few.
Sweep-In Account: A fixed deposit linked to Savings

Account. So, even if Savings Account runs a bit short, customer can issue a cheque. The money is automatically swept in from fixed deposit into Savings Account.
Super Saver Account: Gives overdraft facility up to

75% of Fixed Deposit. In an emergency, customer can access his/her funds while Fixed Deposit continues to earn high interest.
HDFC Bank plus: Apart from Regular and Premium

Current accounts HDFC Bank also have HDFC Bank Plus, a
Current Account and then some more. Customer can transfer up to Rs. 50 lakh per month at no extra charge, between the four metros.
Demat Account: Conduct hassle-free transactions on

shares. Customer can also access Demat Account on the Internet.
Current Account: Customers get a personalised cheque

book, monthly account statements, inter-branch banking and much more.
Mutual Funds: Apart from a wide choice of mutual funds

to suit individual needs, customer can be benefited from expert advice on choosing the right funds based on indepth market analysis.
International Credit Card: Get an option of Silver,

Gold, or Health Plus Credit card, accepted worldwide from a world-class bank. If customers have outstanding balance on other credit card, customer can transfer that balance to this card at a lower interest rate.
NRI
Services: A comprehensive range, backed by
unmatched features and world-class service, ensures NRIs all the banking support they need.
Forex Facilities: Avail of foreign currency, travelers

cheques, and foreign exchange demand drafts to meet customers travel needs.
Innovative services
PhoneBanking: 24-hour automated banking services

with 39 PhoneBanking numbers available.
ATM 24-hour banking: Apart from routine transactions,

Customer can also pay utility bills and transfer funds, at any of HDFC Bank ATMs across the country all year round.
Inter-city/Inter-branch Banking: Customers access

account from any of 322 branches in 165 cities.
NetBanking: Access bank account from anywhere in the

world, at anytime, can also at Customers Demat own convenience. through Customer view Account
NetBanking.
International Debit Card: An ATM card can shop with

all over the country and in over 140 countries with. Customer can spend in any currency, and pay in Rupees.
MobileBanking: Accessing account on mobile phone

screen at no airtime cost. Using SMS technology to conduct banking transactions from customers cell phone.
BillPay: Payment of telephone, electricity and mobile

phone bills through HDFC Bank ATMs, Internet, phone or mobile phone. No more standing in long queues or writing cheques.
Loans for every need

HDFC loans come in easy-to-pay monthly installments, and are available with easy documentation and quick delivery.
Personal Loans:
holiday.
Loans of up to Rs. 3 lakh for a
wedding, education purchase of a computer or an exciting
New Car Loans and Used Car Loans: Finance up to

90% of the cost of a car, new or used! And the loan comes with easy documentation and speedy processing at attractive interest rates.
Loans against Shares: Getting overdraft up to Rs. 10

lakh at an attractive interest rate against physical shares,
up to 50% of the market value of shares. In case of Demat Shares, customer can get Loans against Shares of up to 65% of the market value of shares, till Rs. 20 lakhs.
Two Wheeler & Consumer Loans: Helping customer

to buy the best durables for customers home.
1.5. Distribution Network
HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over 600 branches spread over 300 cities across the country. All branches are linked on an online real-time basis. Customers in all locations are also serviced through Phone Banking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centres where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges, the Bank has branches in the centres where the NSE / BSE have a strong and active member base. The Bank also has a network of over 2000 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.
1.6 A Short Financial Highlight
Profit after tax up by 31.4% Earnings per share increases from Rs. 13.75 to Rs. 17.95 Dividend per share increases from Rs. 3.00 to Rs. 3.50 (proposed) Branch Network up from 231 to 312 outlets ATM network up from 732 to 2000 PhoneBanking coverage in all cities Point-of-Sale (POS) Terminals at merchant outlets up from 21800 to 56400 Geographic reach expanded from 122 cities to 300 cities Balance Sheet size up from Rs. 30,424 crores to Rs. 82,307 crores Savings deposits up from Rs. 4,663 crores to Rs.17,804 crores Retail assets up by 112.9% to1 7,325 crores
1.7. Awards
HDFC
Bank
continued
to
receive
awards
and
gain
recognition from various leading domestic and international publications during 2003-04. It was selected as Best Bank in India 2006 by Business todaymagazine A and Best Domestic Bank in India Region" in The Asset Triple A Country Awards 2003. The Bank was also rated as the "Best Bank in India" in 2003 by Business Today, Best Bank in the Private Sector" for the year 2003 in the Outlook Money Awards and Best New Private Sector Bank 2003 by the Financial Express in the FEErnst & Young Best Bank's survey 2003. For its use of information technology, the Bank was awarded the "Best IT User in Banking" award at the IT User Awards 2003 conferred by Economictimes.com & Nasscom.
2.1. The world of HDFC Bank
2.1.1. Savings Account

Regular Savings Account
HDFC Bank presents the only e-Age Savings Account that keeps pace with customers growing needs. It is a unique savings account in India, which helps to withdraw or deposit cash through wide network of branches and ATMs across India. It comes with and the comforts of FREE PhoneBanking, anywhere, MobileBanking NetBanking from practically
anytime with savings account. The customer can use International Debit Card to shop at over 80 lakh establishments in 140 countries. Payment of electricity, mobile phone and telephone bills through the phone, Internet or the ATM with the unique BillPay Facility. All this is for a minimum balance of just Rs. 5000/-. PABITRA PRASAD PANDA
e-Age Advantages International Debit Card

Enjoyment establishments of in shopping India and at over 80 15,000 lakh over
establishments in over 140 countries.
NetBanking Checking up-to-the-second account balance,

transferring funds between the accounts or to third parties,
MobileBanking
FREE access to account on mobile phone, through SMS or WAP services.
BillPay
This convenient facility to pay electricity, phone and mobile phone bills with a single call, mouse click or from any of ATMs. The payment is made and the amount is deducted from account ONLY on receiving customers instructions.
ATM
Customers will get a FREE ATM Card and can access account, 24 hours a day, 365 days a year, from ATMs spread across India.
PhoneBanking
FREE 24-hour PhoneBanking to check balance, finding out the status of cheque or even can open a new Fixed Deposit, all from the comfort of customers home or office.
Inter-city and inter-branch banking

Customer can conveniently bank across the counter at any of HDFC Banks 324 branches across the country, absolutely FREE, for transactions up to Rs. 50,000/- per day.
Additional benefits
3.50% interest per annum credited to account, at
quarterly intervals. Monthly statements, duplicate statements and certificate of balance are also available at a nominal fee. Fund Transfers & Demand Drafts FREE personalised cheque book for enhanced security.
Sweep-In Account
With the Sweep-In facility, customers can automatically transfer funds from Fixed Deposits to Savings Account whenever needed. PABITRA PRASAD PANDA
Super Saver Account

Customer can transfer a part of Fixed Deposit funds into Savings Account without breaking the Fixed Deposit or losing interest on it.
Fees
Any one can open Savings Account with a minimum deposit of only Rs. 5,000/-. Alternatively, he/she can automatically gain access to a zero balance Savings Account, when he/she opens a Fixed Deposit for Rs. 50,000/-. He/she is not charged a service fee, Even he/she unable to maintain an average balance of Rs. 5,000/-.
Penalty
The minimum average quarterly balance maintained must be Rs. 5,000/-. If minimum average quarterly balance is less than Rs. 5,000/- a service charge of Rs. 750/- will be levied per quarter.
Freedom saving account

HDFC
Bank
introduced
Freedom
Account,
the
e-Age
Savings Account for the mobile phone generation. Any one can access account anytime from anywhere without having to visit the bank from ATMs, Internet, Phone or even from mobile. Banking through SMS or WAP, he/she can avail of all these facilities absolutely FREE. He/she can even get an International Debit Card that can be used in 140 countries
E-Age Advantages
A lower average quarterly balance of only Rs. 1,000/Personalised cheque books for enhanced security
International Debit Card

Enjoyment of shopping at over 15,000 establishments in India and over 80 lakhs establishments in over 140 countries.
NetBanking
Can check up-to-the-second account balance, transferring funds between customers accounts or to third parties, and much more
MobileBanking
FREE access to account on mobile phone, through SMS or WAP services. PABITRA PRASAD PANDA
BillPay
This convenient facility to pay electricity, phone and mobile phone bills with a single call, mouse click or from any of ATMs.
ATM
Customers will get a FREE ATM Card and can access account, 24 hours a day, 365 days a year, from ATMs spread across India.
PhoneBanking
FREE 24-hour PhoneBanking to check balance, finding out the status of cheque or even can open a new Fixed Deposit, all from the comfort of customers home or office.
Salary account
When a company opts for the HDFC Bank Corporate Salary Account programme, he/she gets more than just a Savings Account. He/she gets a superior banking experience plus a host of value-added services. And an e-Age banking account that is accessible 24 hours a day, 7 days of the week and 52 weeks of the year. Through free NetBanking, MobileBanking, PhoneBanking facilities, wide network of ATMs and branches across the country.
He/she Card,
and his/her colleagues get the convenience of facility, plus free Demand Drafts and
having salaries credited directly, a free International Debit Overdraft preferential interest rates on Personal Loans.
The Advantages
Zero balance account

He/she do not have to maintain any minimum balance in the account.
Free International Debit Card Free Inter-city/Inter-branch banking All Inter-city/Inter-branch transactions are free. Free Demand Drafts Free Fund Transfers Free Fund Transfer from his/her account to any HDFC Bank account in any city/branch.
Cash delivery to office
Cheque Pick-up A drop box is installed at the company

premises and the cheques will be picked up at designated intervals.
Overdraft Facility Discounts on Loans
Personalised cheque books

To provide customers added security, the Savings Account cheque book comes with the name PABITRA PRASAD PANDA
printed on it, at no extra cost. In the case of joint accounts, both account holders' names will be printed on the cheque book.
Defence salary account

When any one opts for the HDFC Bank Defence Salary Account programme, he/she gets more than just a Savings Account. He/she also gets a superior banking experience plus a host of value-added services. And an e-Age banking account that is accessible 24 hours a day, 7 days of the week, 52 weeks of the year. Through free NetBanking, MobileBanking, PhoneBanking facilities He/she can get the convenience of having his/her salaries credited directly, a free International Debit Card, free collection of outstation cheques, plus free Demand Drafts and preferential interest rates on Personal Loans.
The Advantages Zero balance account

He/she do not have to maintain any minimum balance in the account. Free International Debit Card
Free Inter-city/Inter-branch banking

There is no cap on the transaction size for interbranch/city Account holders. Free Demand Drafts transactions for Defence Salary
Free Fund Transfers

Free Fund Transfer from his/her account to any HDFC Bank account in any city/branch.
It's FREE
As a defence salary account holder with HDFC Bank can get access to a world class services and benefit. Some of the privileges that can be availed of under special program are: Free Collection of Outstation Instruments drawn on HDFC Bank locations Demand Drafts issued on an HDFC Bank location are free for Salary Account holders for a value of up to Rs. 25,000/- . Zero Balance Savings Account Free International Debit Card Free Inter-city/Inter-branch banking
Kid's bank Account

It is wonderful that someone is looking after child's financial growth. That there is a bank, which values child's future. Moreover, introduces a completely new world of possibilities.
Advantages
Free education insurance cover of Rs. 1, 00,000. He/she can opt for systematic investments in mutual funds to plan for his/her kid's future. For children of age 7 years and above, an ATM/International Debit Card will be issued in the child's name with parent/guardians permission, of course. The amount the child is able to withdraw or spend on the ATM/International Debit Card is Rs. 2,500 per day (Rs 1500 at ATMs, Rs 1000 at merchant locations). Personalised Cheque Book for the child. Quarterly statement accounts in the child's name. Free NetBanking to monitor kid's account. Free transfer of funds between parents/guardian HDFC Bank Savings Account and Kid's Advantage Account.
How to open the kid's Advantage Account

As a parent/guardian just have to open a Savings Account with HDFC Bank PABITRA PRASAD PANDA
By investing a sum of Rs. 25,000 in a Fixed Deposit in child's name of minimum duration 6 months one day. A Zero Balance Kid's Advantage Account linked to the fixed Deposit will be opened in the child's name with him/her as the guardian.
Fees
If the balance in the child's Fixed Deposit Account falls below Rs 25,000, non-maintenance charges as applicable in the regular savings account will apply.
Pension Account for EPFO Pensioners.

The Employees Provident Fund Organisation (EPFO) has appointed the bank as an Additional Disbursement Agency, under the Employees Pension Scheme 1995. This Pension Disbursement Saving Bank account is operational from all the Branches of the Bank throughout the country.
Advantages
HDFC Bank is the only private sector Bank in the country given the mandate to open/service pension accounts for pensioners under Employees Pension Scheme 1995. The pension account will come with a host of attractive features such as: Zero balance saving account Free International Debit Card
Free Fund Transfers.

Free Fund Transfer from his/her account to any HDFC Bank account in any city/branch Free facilities of Phonebanking and Netbanking Free Inter-branch/ Inter-city banking
Personalised cheque books

To provide added security, the Savings Account cheque book comes with name printed on it, at no extra cost.
HDFC Bank also offer a host of world class services, which include:
Attractive rates of interest on fixed deposits Other attractive investment schemes (country's top mutual funds etc)
2.1.2. Current account

Plus
In today's fast-paced business, people frequently need to transfer funds in and across cities, and time is of the essence. HDFC Bank Plus Current Account providing the power of intercity banking with a single account. From special cheques that get treated at par with local ones in any city where HDFC Bank have a branch, to free interbranch transfers of up to 100 lakhs, banks priority services have become the benchmark for banking efficiency
The Advantages
Convenient Inter-city banking across 53 cities:
FREE Funds Transfer. Huge Savings.

Customers can transfer funds absolutely FREE across all locations up to a total value of Rs.100 lakhs per month.
Easy cash deposit and withdrawal.

Customers can avail of the service FREE, at home branch, as per the branch's discretion. At nonhome branches within the same city, customers can withdraw cash up to Rs.50, 000/-
FREE Demand Drafts (without any limit)

Demand drafts of value up to Rs. 10 lakhs per day are available FREE. FREE cheques and documents pick-up
FREE outstation cheque collection.

Collection of cheques drawn on HDFC Bank locations is at no extra cost and crediting to customers account will be done
FREE ATM card

If customer is a sole proprietor or individual Current Account holder. Debit Card will be at a nominal charge for Individual and Sole Proprietor Current Accounts. FREE NetBanking
Fees
To avail of the above facilities, all the customer need is an Average Quarterly Balance (AQB) of Rs. 1, 00,000/- per quarter, non-maintenance of which entails: AQB less than 1 lakh and up to Rs.50,000/-, there is a service charge of Rs.1,500/- per quarter AQB less than Rs.50, 000/-, there is a service charge of Rs.3, 000/- per quarter.
Trade current account

In today's changing business requirements, people need to transfer funds across cities and time is of the essence. HDFC Bank Trade Current Account gives the power of inter-city banking with a single account. From special cheques that get treated at par with local ones in any city where HDFC Bank have a branch, to free interbranch transfers of up to 25 lakhs, HDFC Banks priority services have become the benchmark for banking efficiency.
The Advantages Convenient Inter-city banking across 105 cities:

Customers cheques are treated at par with local cheques and are cleared within 2 days instead of 7 for national cheques. Customers also save nearly 50% of charges they normally spend on Demand Drafts.
FREE Funds Transfer. Huge Savings.

Customers can transfer funds absolutely FREE across all locations, in the HDFC Bank network up to a total value of Rs.25 lakhs per month.
Easy cash deposit and withdrawal. Customers can avail

of the service FREE, at home branch, as per the branch's discretion. At non-home branches, customers can withdraw cash up to 50,000/-.
FREE Demand Drafts (without any limit)

Demand drafts of value up to Rs. 10 lakhs per day are available FREE. In a quarter, 30 such drafts are FREE. For some cities there is no limit
FREE outstation cheque collection.

Collection of cheques drawn on HDFC Bank locations is at no extra cost and crediting to the account will be done
FREE ATM card

If customer a sole proprietor or individual Current Account holder. Debit Card will be at a nominal charge for Individual and Sole Proprietor Current Accounts.
FREE NetBanking
For inquiry transactions. Authorised signatory has to register using individual customer I.D. Financial transactions are also allowed on completion of certain formalities.
Fees
To avail of the above facilities, all the customer need is an Average Quarterly Balance (AQB) of Rs. 40,000/- per quarter, non-maintenance of which entails:
AQB less than Rs.40, 000/-, there is a service charge of Rs.1, 200/- per quarter.
Premium current account

Customers business needs a partner who can manage finances while concentrating on growth of business. HDFC Bank makes customers funds easily accessible wherever business expands. For this the HDFC Bank introduced Premium Current Account A Current Account with the benefits of accessing account from a large network of branches, and through direct access channels - the phone, mobile, Internet and through the ATM.
The Advantages
Customer balance can access his/her account anytime and
anywhere, to withdraw cash, deposit cash, cheques, make inquiries or mini statements, and for cheque book requests. Useful inter-city banking Personalised cheque book for enhanced security.
Safe & convenient Intra-city banking

Can deposit and withdraw cash in more than one branch/ATM in a city (only for sole proprietorship companies). So customers dont have to risk carrying money with him/her, wherever he/she goes. PABITRA PRASAD PANDA
ATM
Customers will get a FREE ATM Card and access his/her account from the wide network of ATMs, across the country. PhoneBanking: Free NetBanking
MobileBanking
Easily access to the bank account on mobile phone screen and can carry out banking transactions without making a call.
Sweep-In
Facility that customer can automatically transfer funds from the Fixed Deposit to current account whenever needed Attractive rates for inter-city/inter-branch transactions
Essential Balance
To avail the above facilities, the customer is need to maintain a minimum average balance of Rs. 25.000/- per quarter, the non-maintenance of which entails a fee of Rs. 600/PABITRA PRASAD PANDA
Fees
To avail the above facilities, the customer is need to maintain a minimum average balance of Rs. 25.000/- per quarter, the non-maintenance of which entails a fee of Rs. 900/-
Regular current account

Money transactions are at the heart of most business relationships. Customers bank's support and services can make all the difference in closing a deal, and maintaining goodwill with business associates. The HDFC Bank Current Account gives access to a large network of branches across India. HDFC Bank also gives 4 direct access channels to the account - the phone, mobile, Internet and through the ATM. So customers can do the banking at his/her convenience, not banks.
The Advantages
Customer can access his/her account anytime and anywhere, to withdraw cash, PABITRA PRASAD PANDA deposit cash/cheques, make balance
inquiries or ask for mini-statements, or make a cheque book request. Useful inter-city banking
Safe & convenient intra-city banking

Deposit and withdraw cash in more than one branch/ATM in a city (only for sole proprietorships). So customers dont have to risk carrying money with him/her, wherever he/she goes.
ATM
Customer will get a FREE ATM Card and access the account from the wide network of ATMs across the country PhoneBanking Free NetBanking
MobileBanking
FREE access to the account on mobile phone screen through SMS or WAP services
Sweep-In Account
Facility that customers can automatically transfer funds from the Fixed Deposit to current account whenever needed Attractive rates for inter-city/inter-branch transactions
FREE personalised cheque book of 50 leaves for enhanced security.
Fees
To avail the above facilities, the customer is need to maintain a minimum average balance of Rs. 10,000/- per quarter, the non-maintenance of which entails a fee of Rs. 750/-
Reimburse account
HDFC Bank introduced the Reimbursement Account. It completely eliminates the necessity of counting and recounting cash, and the tedious paperwork and receipts involved. For those employees who already have Salary Accounts with HDFC Bank. Its as easy as that. For instance, no more worries about carrying large amounts of cash around with self. Since it is separate from the Salary Account, its also so much easier for customers to maintain and track all the cash payments in the Reimbursement Account. Customers can access the account, anytime and from anywhere in the world.
The Advantages
Being a current account, the Reimbursement Account does not pay any interest. However, it does offer various facilities PABITRA PRASAD PANDA
that enable to transact shop and make payments with ease. These include:
International Debit Card

The existing free International Debit Card, which is attached to Salary Account, will now also be linked to the Reimbursement Account, enables to choose the transaction account at the ATM.
Free PhoneBanking
Accessing the account is extremely easy. All need to do is dial the PhoneBanking number and press a few buttons on the telephone.
Free NetBanking
Any banking transaction can be carried out on the account with just a click of a mouse, all from the comfort of PC at home or office.
Free MobileBanking
This innovative feature enables banking on the move, using SMS or by using WAP. Interbranch/Intercity Banking
It's FREE
These are the privileges that the customer would enjoy as a Reimbursement Account customer, if a company starts a Reimbursement Account with HDFC Bank for the employees. Zero Balance Savings Account Free International Debit Card Free Inter-city/Inter-branch banking Free Phone Banking Free Mobile Banking Free Net Banking
Free Bill Pay Facility Half yearly statement
Resident Foreign Currency Domestic Account.

Now even resident Indians can open and operate a Foreign Currency account in India. If customer has acquired foreign exchange while traveling abroad or as gifts or by other means as approved by Reserve Bank of India, this is the account for him/her.More importantly, customer is protected against exchange rate fluctuations as funds are maintained in a designated foreign currency. Customer will also get preferential rates when convert foreign exchange held with the bank into Indian Rupees.Customer can open this account either in U S Dollar, Great Britain Pound or Euro. PABITRA PRASAD PANDA
Who Can Apply

All Resident Indians (Individuals) having either a current or savings account with HDFC Bank can open this account. (New Customers can open this account by first opening either a current or savings account with the bank.) Currently Partnership, Proprietorship, HUF and Minors are not eligible to open such accounts. The account can be held only in Single name. Cannot be held with any other joint account holders.
Fees
To avail of the above facilities, all the customer need is an Average Quarterly Balance (AQB) of US Dollars 250, Great Britain Pound 200 or Euro 250, per quarter depending on the account that he/she has, non- maintenance of which entails Service charge of US Dollars 10, Great Britain Pound 7 or Euro 10 respectively.
2.1.3Loans
Personal Loan
A wedding in the family. Maybe house needs renovation. Or customers daughter has obtained admission to a medical college. These are moments in life when we may need a helping hand. That customers can rely on HDFC Bank Personal Loan. HDFC Bank requirements offers all kind of personal loan meeting personal in India. The procedures are simple,
documentation is minimal and approval is quick.
Advantages of Personal Loan Services

Speedy loan approval Flexibility to borrow Rs 25,000/- to 10, 00,000/-
Convenience of service at doorstep. Repayment options of 12 to 48 months One of the lowest interest rates. No guarantor/security/collateral required.
[Note: this facility is not available in HDFC Bank Cuttack till the report is prepared]
Two Wheeler Loan & Consumer Loan

Now people can imagine getting around with the two wheeler of their dreams or the sheer joy of watching their daughter becomes a wiz on a home PC. Whatever they dream, HDFC Bank offers all kind of consumer durable loan meeting peoples personal requirements.
Types of consumer loan

Personal Computer Loan Air-Conditioner Loan Loan on consumer durable like TVs, Washing Machines, Refrigerators etc. (for HDFC Bank a/c holders only.)
Advantages of our Two Wheeler Loan and Consumer Loan Services

Speedy loan approval
Wide variety of consumer products financed - twowheelers, televisions, refrigerators, washing machines, audio systems, microwave ovens, air-conditioners, computers and many more.
Flexible repayment options, ranging from 6 to 36 months available even at the point of purchase.
Repay through post-dated cheques with easy EMIs. Lowest interest rates. Large range of schemes/products/modules. No guarantor required.
Car Loan - New Car Loans

People generally spent a lot of time thinking about the make, model and colour of the car. But now they don't have to spend a moment more than necessary to bring it home. HDFC Bank's Car Loans Scheme is the most convenient way to get a loan for new dream car.
Advantages of Car Loans Services
Speedy processing - within 48 hours. Covers the widest range of cars and multi-utility vehicles in India. Whatever the car customer chooses HDFC Bank finances up to 90% of its invoice value. Flexible repayment options - 12 to 60 month period. Attractive car loan plans. Among the lowest interest rates. Hassle-free documentation. Prepayment - prepay the loan anytime after 6 months at a small charge. Special rates for HDFC Bank account holders.
Car Loan - Used Car Loans

Today, used car of reliable quality and good value for money are readily available. HDFC Bank Used Car Loans puts people in the drivers seat. Flexible options are available for most models at competitive interest rates, and quick approvals. HDFC Bank also helps to select good quality used cars and even value them.
Advantages of Used Car Loans Services

Customers can choose any car manufactured in India within a certain age. PABITRA PRASAD PANDA
Choose flexible loan repayment schedules. Get up to 80% finance of the value of the car. Repay in easy installments of 12 to 48 months. Lowest interest rates.
Commercial Vehicle Loan

HDFC Bank offers finance or loan options for the purchase of truck, bus, tipper or light commercial vehicle. HDFC Bank offers hassle-free Commercial Vehicle Loan with the best terms for funding at the most attractive rates in India.
[Loans for all types of commercial vehicles. Funding for all models of Telco, Ashok Leyland, Eicher, Swaraj Mazda, Volvo etc. The choice is entirely at the hand of consumer]
Extra facility (Balance Transfer)

People who have already taken a loan from elsewhere, at a higher rate, want to take advantage of HDFC Bank's rates, No problem they can avail of HDFC Banks Balance Transfer facility by exchange their old loans for a commercial vehicle loan from HDFC Bank at a much lower rate.
Commercial Vehicle Loan - Advantages

Up to 100% financing. PABITRA PRASAD PANDA
Up to 5 years tenor. Finance for all popular brand of commercial vehicle LCV, MCV and HCV. Simpler documentation. Quick processing. Very competitive interest rates.
Loans against Securities

Money blocked in high yielding securities viz: Equity Shares, Mutual Fund Units, GOI Relief Bonds, LIC Policies, and IMDs/RIBs. No problem! By applying for an e-Instant Loan, and in just 60 seconds customers can find out exactly how much overdraft he/she can draw against securities, while still retaining ownership. And if eligible, he/she will have the money in hands in a few days. By applying online, he/she will get a preferential interest rate. And the best part is that he/she can continue to enjoy all shareholder benefits such as rights, dividends and bonuses.
Advantages of Loan against Securities Services

Online eligibility approval in 60 seconds, loan
disbursement in 72 hours. Overdraft facility can be availed against pledge of Equity Shares, Mutual Fund units, GOI Relief Bonds or LIC Policies, RIBs/IMDs. Preferential rate of interest for online applications. PABITRA PRASAD PANDA
Pay interest only on the amount outstanding and only for the time he/she uses it. Interest is calculated on the daily outstanding balance and debited to the account every month end. Shares can be pledged from any Depository (NSDL or CDSL) and any Depository Participant across the country.
Features
Minimum loan amount : Rs. 50,000/Drawing Power Demat Shares Demat Shares up to 50% of the value Mutual Funds Mutual Funds up to 50% of the value (Income Funds up to 60% of the value)
The contribution of single scrip should not exceed 65% of the total portfolio value at any point of time during the tenure of the account. Lending up to 50% of the value. HDFC Bank to be the Depository Participant. Maximum Loan Amount Rs. 20 Lakhs To receive the overdraft amount, a Current Account is created in his/her name into which, HDFC Bank will create an overdraft limit. This entitles him/her to avail all the Current Account benefits like: PABITRA PRASAD PANDA
FREE International Debit Card. FREE ATM facility enabling anytime access to account from all the ATMs around the country. FREE PhoneBanking - allowing 24-hour access to account. FREE NetBanking - allowing 24-hour access to account. A personalised cheque book for enhanced security. Detailed statement showing the current value of portfolios and the securities pledged by the customer.
Home loans
Buying a property requires a complete knowledge of real estate and in todays complex financial market it is difficult to choose the appropriate home loan company. HDFC Bank brings home loans every persons doorstep. With over 25 years of experience, a dedicated team of experts and a complete package to meet housing finance needs, ever
eager to guide with a basket of value added products and services. Thats why HDFC Bank says, any one can offer housing finance, but only the most experienced can guide completely.HDFC home loans for buying or constructing homes re-finance a home loan availed from other institutions or even to extend or improve existing home. HDFC also offer finance for purchase of loan from approved agencies to help in constructing a home of customers choice. Customer could acquire a selfcontained flat in an existing or proposed co-operative society, in PABITRA PRASAD PANDA
an apartment owners association or even an independent single-family or multi-family bungalow or row house.
The benefits of availing a loan from HDFC

Option to choose loan as Fixed Rate or Floating Rate Option to structure loan as Partly Fixed or Partly Floating. In-house scrutiny of Property documents for peace of mind Option to choose flexible repayment option complete to suit
individual needs
Option to apply for a loan from the comfort of office or residence.
2.1.4. Fixed Deposit

Regular Fixed Deposit
Urgent needs never announce them selves. But customers always have to be prepared for them. What better way to save than a Fixed Deposit in HDFC Bank, a leading private sector bank in India.
The Advantages Automatic rollover

Customer can choose to roll over only the deposits or principal interest, he/she gets principal amount that he/she When customer re-invests the
plus interest earned (i.e. re-invest the interest). compound interest on the total amount, i.e. rollover of principal plus interest, at the end of the period (month or quarter) Customer can specify, on or before the maturity date, changes in deposit tenure, maturity instructions, payment instructions, principal amount and rollover mode (from principal to principal plus interest or vice versa) Customer can withdraw any amount during the deposit period
Type
of
deposit
Minimum
tenure
Maximum tenure
Simple Re-investment years
15 days 6 months + 1 day
5 years 5
No penal interest on premature withdrawals Customer will earn interest for the period for which the Fixed Deposit was held, prevalent at the time of booking, if Fixed Deposit is encashed before the maturity date.
If any body encash the Fixed Deposit before the minimum stipulated period, as per RBI guidelines (presently 15 days), it earns no interest. As per HDFC Bank policy, there will be no penal interest on any premature withdrawal.
Senior Citizen Fixed Deposit

As a value addition, the bank is offering special rates to senior citizens/retired personnel (60 years and above) on shortterm deposits as well (e.g. 15 to 29 days). The rate hike of 0.25% to 0.50% is extremely competitive considering that the bank's base rate itself is high. Initial deposit for opening a Fixed Deposit: Rs.10, 000/Add-ons at a minimum of Rs.5, 000/-.
Tax Deductions for Re-investment Fixed Deposits

TDS will be deducted when interest payable or reinvested per customer, per branch, exceeds Rs 5,000 in a financial year and a consolidated Annual TDS Certificate will be mailed to the customer after the end of the financial year, including details of all TDS deductions during the year.
Super saver
Now customers can actually have a combination of a Fixed Deposit and a Savings or Current Account. With the Super Saver Account from HDFC Bank. Customer can enjoy an overdraft facility of up to 75% of the Fixed Deposit funds without breaking the Fixed Deposit or losing interest on it. This account has high interest of a Fixed Deposit and the liquidity of a Savings or Current Account as well.
The Advantages
Customers get up to a overdraft of the principal Fixed Deposit maximum of 75% of So neither the
amount.
customer has to break the Fixed Deposit nor has to lose interest on it. Avail of compound interest on the total amount when customer re-invest the interest, i.e. rollover of principal plus interest, at the end of the tenure (month or quarter) PABITRA PRASAD PANDA
Higher Returns: The SuperSaver Account allows liquidity against the fixed deposit without breaking it. The fixed deposit continues to earn interest while customers have the option of drawing down as and when he/she require funds. Of course, he/she has to pay interest only for the period
Interest Rates
The interest of a Fixed Deposit, which will vary according to the tenure of deposit For withdrawn amount the applicable rate is only 2% over the fixed deposit rate. If the Savings Account has a credit balance, customer will also earn 3.50 % paid into customers account quarterly, on the funds in the Savings Account. Either way, the Super Saver Account ensures to earn a higher interest rate than with a Regular Savings Account.
Fees
For Overdraft limit, interest charged is only 2% over the deposit rate only for the period customer uses the money.
Sweep in
The most of having a Fixed Deposit Account linked to a zero balance Savings Account/Current Account. The Sweep-In facility gives the high interest rates of a Fixed Deposit and the liquidity of a Savings Account/Current Account. So when customer needs funds urgently it is transferred from Fixed Deposit to the account automatically. This also lessens the possibility of a cheque being returned due to insufficient funds. The Sweep-In Account gives this and a host of other benefits
The Advantages
Fixed Deposits are maintained in units of Re.1/-. If customer requires funds in Savings Account, the exact amount needed is swept into Savings Account. Thus minimising interest loss. Further, the amount swept in earns interest for the tenure that it has completed without any penalty. The rest of deposit continues to earn the original interest rate till maturity. Customer have the choice of rolling over the principal only or principal plus interest earned (i.e. re-invest the interest). The automatic rollover will be for the same tenure, at an interest rate applicable on the maturity date. Customer will avail compound interest on the total amount when he/she re-invests the interest, i.e. rollover of
principal plus interest, at the end of the tenure (month or quarter). Customer can minimise interest loss as Sweep-In is maintained in units of Re.1. Further, the amount swept in earns interest for the tenure that it has completed without any penalty. The rest of the deposit continues to earn the original interest rate till maturity. Every time customer open a new deposit for Rs.5000/- or above, customer can request it to be linked to his/her Sweep-In facility. The Sweep-In facility is also available on Current Accounts. Customer can link his/her Fixed Deposit to the Current Account.
2.1.5. Credit card

HDFC Bank offers the finest payment solutions to help customer keep up with the changing times, from Debit Cards to Credit Cards, all internationally valid. Specifically, the HDFC Bank Credit Cards are available as two variants, the HDFC Bank International Silver Card and the HDFC Bank International Gold Card. In addition, if the customer is a resident of Hyderabad, he/she can get to choose the HDFC Bank eSeva International Silver card also. From the best insurance package to the most powerful Rewards Program and the most attractive discount schemes, customer will find everything they would naturally expect from HDFC bank. There are many options from where the customer can choose in which he/she interested in International Gold Card International Silver Card Health Plus International Credit Card eSeva International Silver Card
International Gold Card
HDFC Bank introduced International Gold Credit Card, customizing to suit customers conveniences and make his/her lifestyle a truly cherishable golden experience.
The features that are offered by this card

o Recognised the world over o Cash Advance o Revolving credit facility o Interest Free Credit Period o Comprehensive Insurance o Travel Made Easy o Global Travel Related Insurance o International Membership o Exclusive Airport Lounge Facilities o Lost Card Liability o 24-Hour Customer Call Center o Rewards Program o Utility Bill Payments Made Easy o Balance transfer option Business Travellers' Club (IBTC)
International Silver Card
The HDFC Bank International Silver Credit Card offers the best features a card can provide along with the conveniences offered by a bank. Be it low interest balance transfer facility or comprehensive insurance cover, each of its features will helps to manage finances better and leave customer free to live a better life.
The benefits
- Balance Transfer at a lower interest rate - Hassle-free travel - Utility bill payments made easy - Repaying loyalty with interest - Wide acceptance - Cash at fingertips - Add-on Cards - Saving while spending (Reward Points) - Privileged Pricing on Loans - Repayments made easy - No liability on lost card - Protecting through insurance
Health Plus International Credit Card

In today's fast paced life... People generally PABITRA PRASAD PANDA
o Give priority to their family's health and fitness o Get their Health Check-ups done regularly
o Worry about the increasing cost of quality health care HDFC Bank has an answer. "A swipe a day keeps doctor away". HDFC Bank introduced Health Plus International Credit Card, in association with National Insurance Company (NIC), a leading insurance service provider and in affiliation with MasterCard. The card offers unparalled features. Be it cashless mediclaim facility, discounts at leading hospitals, discounts from health and fitness related brands and an add-on cover facility.
Features
-Cashless Mediclaim - Discounts at participating hospitals - Preferred partners for a healthy life
The HDFC Bank eSeva Credit Card

The HDFC Bank eSeva Credit Card has been designed exclusively for the residents of Hyderabad. PABITRA PRASAD PANDA
2.1.6 Demat Account

Mutilated certificates, lost certificates, postal delays and counterfeit shares are a thing of the past. HDFC Bank offers to enter a world of safe, secure and convenient buying, selling and transacting without suffering endless paperwork and delays by converting customers securities to electronic format with the HDFC Bank Demat Account. It's as easy as opening a bank account. HDFC Bank provides online access to Demat Account, so that customer can check holdings using the NetBanking facility.
The Advantages
o Shorter settlements thereby enhancing liquidity o No stamp duties on transfer of securities held in demat form. o No concept of Market Lots. o Change of name, address, dividend mandate, registration of power of attorney, transmission etc. can be effected across companies held in demat form by a single instruction to the DP. PABITRA PRASAD PANDA
Features
o Dematerialisation of Securities o Settlement of Securities traded on the exchange as well as off market transactions o Pledging Securities o Electronic credit in public issue o Receipt of non-cash benefits in electronic form After opening a Demat Account with HDFC Bank, and and Hypothecation of Dematerialised
linking it to a trading and savings account to do online trading with any of the e-brokers empanelled with HDFC Bank for the facility.
Advantages the customer will be benefited from:

o Personalised instruction book o Free Demat Account o Accessing Demat Account over the Internet o Competitive rates o Depository gateway for e-broking PABITRA PRASAD PANDA
In short, HDFC Bank offers a convenient service that enables to settle trades faster. Savings Account Customers Only Special Offer for Existing
Anybody can open two types of depository accounts: o Individual Account o Corporate Account Individual Account An individual account can be opened under following two categories applicant(s): o Resident o Non Resident depending upon the resident status of the
Dematerialisation of Securities
If a person wishes to dematerialise his/her physical securities he/she needs to: Check if the scrip is available for dematerialisation or not. If yes, then he/she has to submit the share certificates along with a Dematerialisation
Request Form ("DRF") duly signed by all the demat account holders. The certificates should be duly cancelled by writing "Surrendered for Dematerialisation" on them.
How to Transact
Some of the transactions which take place in a demat account are: Credit Transactions Debit Transactions
Pledging of dematerialised securities
Credit Transactions
Credit can take place in demat account by way of: Transfer of securities from the account of a clearing member (Market Transaction). Transfer of securities from the account of another beneficiary (Off Market Transaction). Allotments on public issues directly in demat account.
Credit of non cash benefits like bonus, rights etc. directly in demat account.
Debit Transactions
Debit can take place in account by way of: Transfer of securities to the account of a clearing member (Market Transaction).
Transfer of securities to the account of another beneficiary (Off Market Transaction).
Pledging of dematerialised securities

The depository system allows customers to pledge
securities in electronic form. There are two parties to any pledge transaction: Pledgor is the entity who wants to mark a lien on securities owned by him. Pledgee is the entity in whose favour the lien is marked.
The process for marking pledges works briefly as follows
Pledgor and the pledgee must have depository accounts. Pledgor must initiate the pledge by submitting to us the details of the securities to be pledged in standard format. The pledgee should confirm this request through his DP.
If there is a debit or credit transaction in customers demat account

An entry in customers monthly transaction cum billing statement as well as charges which will be debited to his/her linked bank account. The debits of charges to bank account will be reflected in the quarterly statement for customers bank account.If customer have submitted a request for change in address, nomination details, bank details etc.A Client master list detailing the changes effected at HDFC Bank effect the change. end or a letter detailing the additional requirements to be fulfilled in order to enable us to
Statements In case customer transact

A transaction cum billing statement at the end of the month in case there is any transaction in the account during that month.
In case customer do not transact

A holding statement at the end of every quarter depicting the holdings in the account as on the last day of the quarter. These statements are sent even to the account holders who do not have any holding in their account on the last day of the quarter. The holding statement will also give the face value of the scripts held in the account as well as the market rate along with the indicative value of the portfolio.
2.1.7. Preferred
It is for them who think Time is Money. And to manage time and money well, customer need facilities tailor made to suit their financial needs. The HDFC Bank Preferred Programme has been designed with priority customers like them in mind.
Preferred Privileges Personal Relationship Manager

As a Preferred customer, customers have their own Relationship Manager always on call. No more worries or PABITRA PRASAD PANDA
paperwork
for
them,
their
Relationship
Manager
handles
everything for them. Need money in a hurry? He will rush customers request through. Want guidance on tax saving instruments? He'll provide customer with all the answers. Whether its expert opinion on an investment or simply a demand draft made and delivered to their home, customer can depend on their Relationship Manager to get the job done promptly. Zero Balance Accounts Preferred International Debit Card free for life
Enhanced Limits on Preferred Debit Card
Preferred Debit Card, customer will be
benefited from
higher spending limit of up to Rs.50,000 a day as well as enhanced cash withdrawal limit of Rs.25,000 a day at ATMs.
Free Gold Credit Card

Befitting the customers status, customer will be issued an HDFC Bank Gold Credit Card, with the first year's annual fee totally waived. The fee chargeable from second year will be Rs.1, 500 as against the normal fee of Rs.2, 000.
Free PAP Cheque Book

Customer can request for a free PAP cheque book on his/her Savings or Current account. These cheques will be honored at any HDFC Bank branch across the country, so no
need to send demand drafts to cities where HDFC Bank has branches. 50% Discount on Locker Charges
Free Cash Delivery

Customer can have up to Rs. 1 lakh in cash delivered at their doorstep Preferential Forex Rates Combined Monthly Statements Free Standing Instruction Free Demat Account A Demat Account is absolutely free of charge, with the added convenience and protection of customers securities from damage that this electronic facility ensures.
Loans at Preferential Rates

Customer Securities. Cheque Pick up Facility Annual Service Charge Waiver can enjoy preferential rates on all asset products like Auto Loans, Personal Loans and Loans against
E-Age Advantages
Free International Debit Card
BillPay Facility
Customers do not have to stand up in the queue to pay the utility bills by simply calling PhoneBanking or use HDFC Bank NetBanking facility Free Mobile Baking
Free NetBanking
Carrying out almost all routine banking transactions over the Internet from computer or laptop at any time, from anywhere all backed by absolute security.
Free 24-hour Phone Banking

With just a call and by following a few simple instructions, Phone Banking lets handle most of customers bank-related needs.
2.2. Investment choices provided by HDFC Bank
Equity Advice
Advice on direct equity is through research reports based on fundamental and technical parameters across individual stocks / model portfolio / customised client portfolios. Research recommendations are generated by HDFC Bank Equity Research team and cover different risk parameters and time horizons. HDFC Bank coverage includes comprehensive reports and regular updates.
Daily AAG
The newsletter 'At A Glance' (AAG) focuses on daily equities and events with coverage across equity, debt and Forex markets.
Market Impact
Fundamental analysis of companies and results
Daily Market Pulse

A technical analysis and interpretation of charts
Company Research Reports

Reports and views on stocks and recommendations across different time frames
Stock Ideas
These recommendations are then aggregated into
different model portfolios for reference across Conservative portfolio - For long term investors Aggressive portfolio - For medium term investors Super aggressive - For short term investors
Govt. of India Savings Bonds
These bonds are issued by the Reserve Bank of India (RBI) on the behalf of the Govt. of India (GOI). GOI Bonds are available in two coupon rates
6.5% Savings Bonds 2003 - These bonds carry an

interest of 6.5% which is tax-free.
8%Savings Bonds 2003 - These bonds carry an interest

of 8% which is taxable. An investor can receive interest either on a half-yearly
basis or on maturity. There is no limit on the investment amount in these bonds. The maturity period of the 8 % Savings bond (taxable) is six years and for the 6.5 % Savings bond (tax-free) is five years.
Other Bonds
Investment options are also available in REC, NHAI and SIDBI in select centres and select locations 6.50% Savings Bonds Scheme 2003 The government after the presentation of Union Budget 2003 suspended the sale of 8% Relief bonds and 7% Savings Bonds. Recently, the government has announced the revised rates and features for the 6.50% Savings Bonds Scheme 2003. The interest on the bonds will be exempt from Income Tax. PABITRA PRASAD PANDA
Features No upper limit for investment

The tenure of the bond is 5 years from the date of issue. Bonds will bear interest @6.50% P.A. and will be payable halfyearly. Bonds shall not be transferable or tradable or eligible as collateral for loans from Bank, Financial Institutions, etc. except by way of a gift. Bonds issued in one form will not be eligible for conversion into the other form. Both cumulative and non-cumulative options are available. Bonds will be issued for a minimum amount of Rs 1000 / -. Nomination facility is available.
Provision for Premature Encashment

The bonds can be encashed prematurely after a minimum lock-in period of 3 yrs from the date of issue or at any time after the 6th half-year,
8% Savings (Taxable) Bonds Scheme 2003

The government launched 8% Savings (Taxable) Bonds Scheme 2003 from 21st April 2003. These bonds are taxable in the hands of the investor. The features of the scheme are as below:
NRI cannot invest in this Bonds No upper limit for investment Bonds will bear interest @8.00% P.A. and will be payable
half-yearly. The tenure of the bond is 6 years from the date of issue. No interest would accrue after the maturity of the bond. Tax will be deducted at source while making payment of interest on non-cumulative bonds. Also, in case of cumulative bonds tax on interest portfolio of the maturity value will be deducted at source at the time of payment of maturity proceeds. However, tax will not deducted while making payment of interest/maturity proceeds to institutions that have obtained exemption from tax under the relevant provisions of the I.T. Act. Bonds will be issued in the form of Bond Ledger Account. Both cumulative and non-cumulative options are available.
Bonds will be issued for a minimum amount of Rs 1000 / -. Nomination facility is available.
Mutual funds
Mutual funds are funds that pool the money of several investors to buy a variety of securities. Mutual Funds could be Equity funds or Debt funds or a combination of the two.
Various benefits of investing in mutual funds include risk diversification, professional management, tax benefits and the ability to choose from a wide basket of funds. Funds are selected on quantitative parameters like volatility, fund churn, risk adjusted returns, rolling return coupled with a qualitative analysis of fund performance and investment styles through regular interactions / due diligence processes with fund managers.
What is a Mutual Fund?

A Mutual Fund is a body corporate registered with the Securities and Exchange Board of India (SEBI) that pools up the money from individual / corporate investors and invests the same on behalf of the investors /unit holders, in equity shares, Government securities, Bonds, Call money markets etc., and distributes the profits. In other words, a mutual fund allows an investor to indirectly take a position in a basket of assets.
Insurance
As part of the HDFC Bank endeavor to offer a complete range of financial services, customers can avail of insurance plans from HDFC Standard Life Insurance through any of HDFC Bank branches.
Products Offered:
Savings Schemes : With profits Endowment Assurance /

With Profits Moneyback plan Whole Life Plans
Risk Covers : Term Assurance / Loan Term Assurance

Retirement Schemes : Personal Pension Plan Children Plan
Endowment Assurance
It is a participating (with profits) insurance plan that offers the following features: Provides financial support to the family by way of a lump sum payment in case of the unfortunate death of the life assured within the term of the policy Provides a lump sum payment to the life assured on survival up to maturity The lump sum mentioned is the basic sum assured plus any bonus additions.
Financial Planning
The Financial Planning service is offered as an option to long term investors. The portfolio is advised on in a passive investment style with the asset category as mutual funds. The planner is suitable for investors who wish to take a asset
allocation based, long term investment outlook, ignoring the short term volatilities of financial markets.
Financial Planning takes into account

Desired asset allocation, risk profile and return
expectations Building cash flows correlating all expenses and income. Inflation and outflows due to loans are considering in building the financial plan Future goals like retirement, housing and children's education / marriage or other needs The client would be offered the following Financial Plan indicating the required savings to meet the desired goals. Asset Allocation
Special training undertaken
In between the OJT period I have been assigned anorher task of implementing 5S in the bank.
Feature of the scheme
Savings 5 Plan:
The plan is ideally suited for the over cautious investor with a medium to long term investment horizon. Under normal circumstances, the plan will have a marginal equity exposure of 5% of the portfolio. The balance component would be invested in high quality debt instruments. The strategy is designed to provide high safety with low volatility. High proportion of debt in the portfolio provides safety, whereas limited exposure to equity insulates the capital in long term. The debt portion in the Savings 5 plan would be used for generating the core returns through a diversified portfolio of high quality debt instruments. Active maturity management would seek to achieve superior risk adjusted returns. The equity component would be managed through a compact portfolio of value plus growth stocks.
Wealth 25 Plan:
The conservative investor with a slightly higher appetite for equity exposure should consider investing in the Wealth 25 plan. This plan, under normal circumstances, will have a higher equity exposure of 25% of the portfolio. The balance component would be invested in high quality debt instruments. The debt portion in the Wealth 25 plan would have a diversified portfolio of high quality debt with active maturity management to ensure superior risk adjusted returns. The equity portion will comprise a well PABITRA PRASAD PANDA
diversified portfolio of fundamentally strong growth stocks. In normal circumstances, the beta of the equity portion of the Wealth 25 plan would be maintained at a higher level than that of the Savings 5 plan.
A Summary:
Birla MIP II (An open-ended fund. Monthly income is not assured and is subject to the availability of distributable surplus) offers different investment options to address various risk profiles. Conservative investors with long term horizon would find these plans suitable to meet their future needs.
Financial Performance
The overall performance during the financial year 2005-06 remained healthy with total net revenues (net interest income PABITRA PRASAD PANDA
plus other income) increasing by 41.2% to Rs.7817.9 crores from Rs.3287.2 crores in 2003-04. The revenue growth was driven principally by an increase of 62.8% in net interest income. The increase in net interest income was a result of a 26.6% growth in total interest income (to Rs.2548.9 crores) while total interest expense remained almost flat at Rs. 1211.1 crores (as against Rs.1192.0 crores in the previous year). The average balance sheet size increased by 37.3 % . Though average yields on earning assets dropped by around 41 basis points given the general decline in interest rates and continued competition in both the wholesale and retail asset businesses, this was more than offset by a reduction of about 150 basis points in the average costs of deposits. The deposit cost reduction was driven by a decline in costs of term deposits and a higher proportion of average current and savings accounts balances in relation to average total deposits. The other income (non-interest revenue) has three main components: Commissions, Profit/Income on foreign exchange & derivatives and Profit on sale of investments. The first two are largely related to customer transactions while the last stream is linked primarily to the gains from trading and holding of government securities for statutory reserve requirements. In 2003-04, Commission income increased by 35.5% to Rs.320.4 crores with the main drivers being retail banking fees on
debit/credit accounts and
cards
&
point-of-sale from third
(POS) party
terminals, distribution.
transactional charges/fees on deposit and depository (custody) commissions Commissions from cash management services also grew at a healthy pace due to higher volumes. Profits on sale of investments (net of revaluation losses) decreased from Rs.130.3 crores in 2002-03 to Rs.26.9 crores during 2003-04. The reduction is due to lower trading gains on government securities and is net of losses on debt mutual fund units post receipt of dividends. Foreign exchange and derivatives revenues increased by 35.1% to Rs.128.9 crores in 2003-04, driven primarily by higher trade flows and interest rate & currency risk hedging requirements of our customers. Operating (non-interest) expenses increased from Rs.577.1 crores in 2002-03 to Rs.810.0 crores in 2003-04. Despite a significant increase in investments relating to new branches, ATMs, geographical expansion of retail loan products, etc., operating expenses as a proportion of net revenues, declined marginally from 44.8% in 2002-03 to 44.6% in 2003- 04. Staff expenses accounted for 25.2% of non interest expenses in 200304 as against 26.3% in the previous year, despite an increase in staff strength from 4791 to 5423. Loan loss provisions increased from Rs.88.4 crores to Rs.178.3 crores in 2003-04, primarily driven by an increase in general loan loss provisions for retail loan product programs and some increase in specific loan loss provisions as the Bank moved from the 180 day overdue norm to the 90 day overdue norm for recognizing nonPABITRA PRASAD PANDA
performing investments were
assets. Rs.93.2
Provisions crores,
for
amortization due to
of the
principally
amortization of premium for SLR (Statutory Liquidity Ratio) investments in the held to maturity category. Net profit increased by 31.4 % from Rs. 387.6 crores in 2002-03 to Rs.509.5 crores in 2003-04. Return on average net worth was 20.1%, up from the previous year figure of 18.1%. The Banks basic earning per share increased from Rs. 13.75 to Rs. 17.95 per equity share. The diluted earnings were Rs. 16.55 per equity share in 2003-04. Savings account deposits, which are core to the Banks strategy for building stable, low cost sources of funds and reflect the strength of the retail liabilities franchise, increased by 67.4% from Rs. 4663 crores to Rs.7804 crores. Net Advances grew by 51.0% to Rs. 17745 crores. This was primarily driven by a growth of 112.9% in retail advances (including car loans, personal loans, two-wheeler loans, commercial vehicle loans etc. but excluding investment in securitised paper) to Rs. 7325 crores, and an increase of 25.7% in wholesale advances to Rs. 10819 crores. The mix of the Banks total advances as of March 31, 2005 is therefore, 60% wholesale and 40% retail. The Banks core customer assets (advances and credit substitutes like commercial paper, corporate debentures, preference shares, etc.) increased from Rs.14450 crores in March 2004 to Rs.18858 crores in March 2005. In addition, the Bank held Rs. 3522 crores of investments and loans bought in through the securitization PABITRA PRASAD PANDA
route where the underlying assets were commercial vehicle, car loan and mortgage receivables and collateralised loan obligations. Total customer assets
(including securitisation) were therefore Rs.22379 crores as of March 31, 2004. Total balance sheet size grew by 39.1% from Rs.30424 crores to Rs.42307 crores.
Other performance
The growth of HDFC Bank in different sectors in comparison to the previous year are can be seen by seeing the below graphs
Divid ndp r s are .) e e h (Rs
2 .5
3 .5
20 02
20 03
20 04
Bala s e t s (Rs cro s nce h e ize .in re )
289 31
344 02
437 20
20 02
20 03
20 04
Ad vance (Rs cro s s .in re )
175 74 61 84 202 00 174 15
20 03
20 04
Re as e :p fitab g wth .in cro s tail s ts ro le ro (Rs re )
72 35 13 40 20 02 34 41 20 03 20 04
Sa ving p s (Rs cro s De o its .in re )
70 84 26 90 20 02 46 63
20 03
20 04
Avg s vin b l p r a c u t(Rs . a g a e c o n .)
133 96
278 04
272 63
20 02
20 03
20 04
Lo catio co re ns ve d
7 7 20 02
12 2
13 6
20 03
20 04
Branch s e
11 7 20 02
21 3
32 1
20 03
20 04
ATMs
49 7
72 3
90 1
20 02
20 03
20 04
Pe p o le
34 72
49 71
57 63
20 02
20 03
20 04
De it ca s la ) b rd (in cs
2 1 8 20 02 1 4
20 03
20 04
Cre it ca s lacs d rd (in )
5 .3 1 .8 20 03 20 04
Po o s le S rm ls int f a (PO )te ina
280 10 68 40 20 02 20 03
240 60
20 04
Co t to re nue ) s ve (%
4 .8 4 4 .4 3 20 02 20 03
4 .6 4
20 04
Ca ita a e uacy(% p l dq )
1 .9 3
1 .1 1
1 .7 1
20 02
20 03
20 04
Ne int m rg (Ind n GAAP fig s t a in ia ure )
3 .1
3 .2
3 .8
20 02
20 03
20 04
De o its . in cro s p s (Rs re )
163 75 20 22
236 27
349 00
20 03
20 04
Ratio analysis
Some ratios to show the financial strength of HDFC Bank
Capital Adequacy Ratio (Rs. Lacs)

For the year 2005-2006 2004-2005 1,985,02 341,47 2, 326, 49 27, 773, 82
Capital (a) Capital (b)

(a + b)
2,229,70 1,008,12 3, 237, 82
Total Capital
Total Risk weighted assets and contingents 20, 917, 71
Capital ratios

Capital (a)
9.49%
8.03%
Total capital
11.66%
11.12%
Note 1: Here in capital (a) capital includes paid up capital,

statutory reserve, general Reserve, balance in profit and loss account and amalgamation reserve. Outstanding deferred tax asset is deducted.
Note 2: capital includes general loan loss reserves, investment

fluctuation reserve and subordinated debt.
Business ratios
For the year 2005-2006 2004-2005 Interest income as a percentage of working Funds 7.89% Net interest income as a percentage of working funds 3.22% Noninterest income as a percentage of working funds 1.82% Operating profit as a percentage of working funds 2.58% Return on assets (average) 1.52% Business per employee (Rs. lakhs) 8, 65 Profit per employee (Rs. lakhs) 10.09 Percentage of net NPA to customer assets 0.26% Percentage of net NPA to net advances 0.37% PABITRA PRASAD PANDA 0.16% 0.12% 9.39 8, 66 1.45% 2.56% 1.37% 3.82% 7.28%
Note1. Working funds is the daily average of total assets

during the year.
Note2. Operating profit = (Interest income + other income

interest expense operating expense depreciation on investments-profit / (loss) on sale of Fixed Assets)
Note3. Business is the total of net advances and deposits.
Note4. Productivity ratios are based on average employee

numbers.
Note5. Net NPAs are non performing assets net of interest in

suspense, specific provisions and ECGC claims received.
Note6. Customer assets include gross advances (but net of

specific provisions), creditsubstitutes like debentures, commercial paper, loans and investments in securitised assets brought in and cost of assets leased out.
Note7. Net advances are equivalent to gross advances net of

bills rediscounted, specificloan loss provisions, interest in suspense and ECGC claims received.
Other ratios
For the year 2005-2006 2004-2005 o Earning per share (Rs.) 17.95 o Return on avg. net worth 20.14% o Dividend per share (Rs.) o Dividend payout ratio 22.15% o Price earning ratio 21.10% 17.06% 3.00 24.72% 3.50 18.10% 13.75
Note1:Earning per share (Rs.) for the year 1999-2000 was 5.93,
2000-2001 8.64, and 2001-2002 11.01.
Note2: Return on avg. net worth for the year 1999-2000 was
29.00%, 2000-2001 24.53%, and 2001-2002 18.30%. PABITRA PRASAD PANDA
Note3: Dividend per share (Rs.) for the year 1999-2000 was
1.60, 2000-2001 2.00, and 2001-2002 2.50.
Note4: Dividend payout ratio for the year 1999-2000 was

29.96%, 2000-2001 25.55%, and 2001-2002 23.68%.
Note5: Price earning ratio for the year 1999-2000 was 43.37%,
2000-2001 26.43%, and 2001-2002 21.50%.
Note6: Book value per share (Rs.) as at March 31 1999-2000

was 30.90, 2000-2001 37.50, 2001-2002 69.00, 2002-2003 79.60 and 2003-2004 94.52
Note7: Market price per share (Rs.) as at March 31 1999-2000

was 257.20, 2000-2001 228.35, 2001-2002 236.60, 2002-2003 234.55 and 2003-2004 378.75
A rupee comes where and spends where
Ru e e rn d pe a e
Int fro ad m vance s Int fro inve tm nts m s e
10
1 4 37
O e int inco e th r m Co m s n e a e m is io xch ng & b ke g ro ra e Pro o s leo fit n a f inve tm nts s e O e inco e th r m
44
Rupee spent I nterest expense 35 Operating expense Provisions Tax 10 Dividend 24 Transfer to reserves
22 3 6
4.2. SWOT analysis
Strengths:
Reputation (it carries the reputation of the HDFC home loan) Good value added customer service Good space management inside the bank (I think it is the best in comparison to other banks) All branches are situated in good, crowded & business locality Motivated sales staff No charge on cash deposit of any denominations No charge on the on the no of transactions at bank or at ATMs Dedicated employees to answer all the queries and solve all the problems of the customers and general public
Weakness:
Lack of sufficient no. of staffs Lack of utilisation of brand value Lack of creating awareness among prospective customers Third party cash deposit is discouraged No of years existence (in the state Orissa) Lack of proper advertisement in printing and electronic medias Not a proper location management(for Cuttack it is situated next to ICICI bank) Less no of ATMs mainly in the Orissa as compared to ICICI, UTI, SBI Mainly targeting to the urban people not to the rural areas PABITRA PRASAD PANDA
Mainly focusing to the business man in my thought Every bank not giving all the facilities provided by the HDFC Bank.
Opportunities:
Can target to the small investors not only in urban areas but also to the rural areas Can provide a zero balance savings account to the customers Can provide the interest on deposits as equal to the interest provided by the co-operatives Can trap the students segment by giving a very low AQB or zero balance HDFC Bank can have a professional savings account with a the benefits like o Free registration in reputed consultancies o Easy personal loan ,car loan to the account holders o A demat accounts free with every current & savings account(without any registration fee and stamp fee) o Free member ship facilities to the rated clubs in India
Threats
Nationalised banks like SBI ,BOI, UCO bank etc coming up with the facilities provided by the private banks like HDFC Bank ,ICICI bank etc
Less no of branches as compared to the others Less no of staffs in the branches,As third party cash deposits is not accepted there is a fear that HDFC Bank may loose a good number of customer
Why I have choosed SWOT analysis

SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it PABITRA PRASAD PANDA
into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis
determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat).The steps that I follow to make the SWOT analysis of HDFC Bank are: Be realistic about the strengths and weaknesses of HDFC Bank. Analysis should distinguish between where HDFC Bank is today, and where it could be in the futures. Be specific. Avoid grey areas. Always analyse in context to competitor i.e. better then or worse than competitor. Keep SWOT short and simple. SWOT is subjective.
4.3. A short comparison with ICICI bank As a private sector bank HDFC Bank has a no of competitors in the market but I think that and realized while experiencing at HDFC Bank ICICI is the main competitor of HDFC Bank so I made a small comparison of these two bank there are other many differences but what I think important I have placed them in this report
HDFC Bank
ICICI bank
Current account
Types Regular Premium Trade Plus Types Benefits DD is free in Trade and Plus account In Regular 50 cheque leaves free and in others unlimited No debit card charge for the first year Free fund transfer up to 1 crore Charge Rs. 99 debit card beginning Free fund transfer up to 80 lakhs for the the from Standard Classic Premium Gold Platinum
Benefits DD is free with the
multiplier facility Cheque leaves not free
Savings account
Types Types Regular Freedom salary Salary Senior citizen Kids
Kids advantage Pension account Freedom savings account
Professional Salary Regular savings
Benefits Benefits No debit card charge for the first year for the Kid ATM advantage card is account Charge Rs. 99 debit card beginning For the kid no ATM card is issued Minimum FD required to open a 10,000 There is charge of Rs.25 per transaction above 6 transactions kid account is for the the from
issued above 7 years Minimum FD required to open a kid account is 25,000 No charge for the no of transactions at ATM
Fixed deposits
Types super saver sweep in
Benefits 75% of the fixed deposits can be taken as loan PABITRA PRASAD PANDA Benefits 90 % of the FD can be
Sweep in facility from the FD to savings account Less paper work 0.25% to 0.50% extra for the deposits by senior
taken as
loan
Loan
facility
on
FD
without any paper work 1% extra for the deposits by senior citizens
citizens
Others
Banking hours is 10 am to 4 pm Handling all types of mutual funds Facility of seeing balance of other banks with the HDFC Bank Equity choices and investment assistance provided More spacious Less spacious No such facility is there Banking hours is 8 am to 8 pm Handling limited types of mutual funds No such facility is there
My philosophy on code of corporate governance of HDFC Bank
The HDFC Bank believes in adopting and adhering to the best corporate governance practices and continuously benchmarking itself against each such practice in the industry. The Bank understands and respects its fiduciary role and responsibility to shareholders and strives hard to meet their expectations. I believe that the best board practices, transparent disclosures and shareholder empowerment are necessary for creating shareholder value. The Bank has infused the philosophy of corporate
governance in all its activities. The philosophy on corporate governance is an important tool for shareholder protection and maximization of their long term values. The cardinal principles such as independence, accountability, responsibility,
transparency, fair and timely disclosures, credibility etc. serve as the means for implementing the philosophy of corporate governance in letter and in spirit.
Conclusion
Recommendations
It is not simply enough to identify the strengths, weaknesses, opportunities, and threats of a company. In applying the SWOT analysis it is necessary to minimize or avoid both weaknesses and threats of HDFC Bank. Weaknesses should be looked at in order to convert them into strengths. Likewise, threats should be converted into opportunities. Lastly, strengths and opportunities should be matched to optimize the potential of HDFC Bank. Applying SWOT in this fashion can obtain leverage for HDFC Bank. The survey throws light on various issues that the customer faces in the market. I also described the various strategies should be adopted. Analyzing the findings it can be said that good customer relationship raises awareness among the people. Many customers are not fully satisfied with the quality and improvements should be made to satisfy them and then march ahead to scale the height of excellence. There are tough competitions and thus there exists a lot of room to improve so as to become the market leader from all aspects. The only thing is the making of and implementation of the proper strategy in the best effective way. By understanding the steps of competitors before they were implemented is the way to lead the market.
Recommendations
More no of ATMs in the city. So the no of ATMs should be increased to 3-4 in localities like Choudhury bazaar, Railway station, Link road, and Pithapur etc. More aggressive sale is needed to be undertaken for professors, lecturers, and staff members who are the best customers for savings account. This is possible through existing customer contact and database. Special students savings account with AQB very less amount or nil should be started. Savings account for working professionals and self employed young men should start with facilities like free registration in top business consultancies, job consultancies, hassle-free personal loans, free demat account and discounted membership in some clubs. Targeting general public having income above 2 lakhs. Choose private sector banks, so they should be targeted differently. Ensure the best after sale service by replacing the faulty ones immediately on getting the complaint. The unique selling benefit of HDFC terminal machine is low monthly rental and lowest commission rate. So DMEs (Direct
Marketing Executives) should be sent to probable customers to convince them. Announcing an award for the business house who records the highest turnover through the EDC terminal machines. A group promotional activity aiming, encouraging card holder to use their cards to its fullest should me undertaken. HDFC bank should approach some of the top petroleum companies to accept sales through debit and credit cards. A very low commission rate may be charged from the petroleum company just to boost the card use. HDFC Cuttack branch should be provided with adequate authority to provide cash credits to customers. Bank should employ an employee of the competitor bank and try for BT (bank transfer) of the loan provided by other banks. Regular visit to new setups in Cuttack as well as contacting the business houses through reference of the existing customers by bank manager himself. Awareness through road shows in regular intervals and on special occasions like Bali yatra, Durga pooja. Bill boards focusing the no charge criteria for cash deposit of any denominations, and fund transfer limits PABITRA PRASAD PANDA
etc in localities like Chandini Chowk, Buxi bazaar, Pithapur , Badambadi etc. The formality for installation of EDC terminals should be made easy and liberal that almost all the business segments ranging
from restaurants to stationary shops to variety stores, all should be targeted. The shops having in the their EDC terminals should boards be or encouraged to print the same (all type of cards are accepted billboards. here) advertisement
All the shops having EDC terminals should give some rewards to those customers buying above a certain limit. This gift may boost sales.
With every purchase, card holders be awarded with some credit points and on the end of every quarter, special gifts should be given or special discount offers on some items produced by some company can be given, which will be sponsored by the producer, the shopkeeper and banker.
The bank should not charge for the debit cards and should charge a negligible amount or a very less amount than the other
service providers.

Cross Selling at HDFC Bank

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Cross Selling at HDFC Bank

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PROJECT REPORT ON CROSS SELLING AT HDFC BANK Submitted in Partial Fulfillment of the Requirement for Summer Placement Project

Internal Mentor: Dr Subhash Sharma Dean,IBA,Bangalore

External Mr.Subhasis Choudhury Branch Manager,HDFC Bank Jajpur Road,ORISSA

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PHILOSOPHY ON CORPORATE GOVERNANCE 119-120 RECOMMENDATIONS.121

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HDFC Bank Limited, India

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Resident Services (Private Banking)

HDFC Standard Life Insurance Co. Ltd

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1.2. Business Profile

Wholesale Banking Services

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Retail Banking Services

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Corporate Governance Rating

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The Bank operates in three segments: wholesale banking,

retail banking and treasury services.

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1.4. Products at a Glance

PABITRA PRASAD PANDA

Savings Account: Apart from the usual facilities,

HDFC Bank Preferred: A preferential Savings Account

Sweep-In Account: A fixed deposit linked to Savings

Super Saver Account: Gives overdraft facility up to

HDFC Bank plus: Apart from Regular and Premium

PABITRA PRASAD PANDA

Demat Account: Conduct hassle-free transactions on

Current Account: Customers get a personalised cheque

Mutual Funds: Apart from a wide choice of mutual funds

International Credit Card: Get an option of Silver,

Services: A comprehensive range, backed by

PABITRA PRASAD PANDA

Forex Facilities: Avail of foreign currency, travelers

PhoneBanking: 24-hour automated banking services

ATM 24-hour banking: Apart from routine transactions,

Inter-city/Inter-branch Banking: Customers access

NetBanking: Access bank account from anywhere in the

International Debit Card: An ATM card can shop with

PABITRA PRASAD PANDA

MobileBanking: Accessing account on mobile phone

BillPay: Payment of telephone, electricity and mobile

Loans for every need

Loans of up to Rs. 3 lakh for a

wedding, education purchase of a computer or an exciting

New Car Loans and Used Car Loans: Finance up to

Loans against Shares: Getting overdraft up to Rs. 10

PABITRA PRASAD PANDA

Two Wheeler & Consumer Loans: Helping customer

1.5. Distribution Network

PABITRA PRASAD PANDA