FLORA

Original formulation
Flora was invented by a Lever Bros. scientific development team headed by Terence O'Neill. It was originally a partially hydrogenated sunflower oil-based spread, different from the current preparation.

Origins of the name "Flora"

Flora was originally named after the wife of one of Unilever's marketing directors, "Louis Flora Catlow". She died on 24 June 2009. Flora margarine now comes in several different products, namely: 'Flora Original', 'Flora Light', 'Flora Buttery Taste', 'Flora No Salt', 'and Flora Lighter than Light', 'Flora White' and 'Flora Omega-3 Plus'.

Nutritional information
Flora Light: Typical Values Per 100g: Energy 1459kJ/354kcal.Protein 0.1g. Carbohydrate 2.8g,-of which sugars trace. Fat 38.0g; of which saturates 9.3g, monounsaturates 9.3g, polyunsaturates 19.0g.

About Flora
Flora is Unilevers global food brand committed to promoting heart health through its partnership with heart health charities across the world, including the World Heart Federation. Back in the 1950s, Unilever was asked to create a healthy alternative to butter by the Dutch Government and medical community. Today, Flora works with the World Heart Federation to promote heart health awareness.

About Flora Soft Margarine

Flora Soft Margarine is made from a blend of seed oils that can help to keep your and your familys hearts healthy.

Launching In Pakistan:2008

Contact information
Toll Free Number: 0800-13000 Write on: P.O. Box 15522 Karachi Email: info@flora.pk

Specifications:Flora Soft Margarine is a NEW healthy alternative to butter and traditional margarine, thats known to be good for your heart Flora Soft Margarine is a NEW healthy alternative to butter and traditional margarine, thats known to be good for your heart. It contains 20% less fat than butter, contains no cholesterol owing to the fact that it is made from a blend of plant seed oils that can help to keep you and your familys hearts healthier. Flora margarine also tastes great and comes in a 225g tub. Flora margarine can be used as is on your bread/parathas and can also be used for cooking and baking.

Its a great source of seed oils naturally rich in Omega 3 and 6, which are known to be good for your heart. Its rich in folic acid, vitamins B6 and B12 which can help to keep your blood vessels healthy, and contains vitamins A, D and E. A 20g serving of Flora enough to spread on 2-4 slices of bread - contains just 3.1g of bad (saturated) fats compared to butter which contains 10.2g the same as four mini-jam doughnuts! Whats more, Flora margarine tastes great too. So do your heart a favour and switch today.

Per 100gFlora Soft Margarine Energy (kcal) Protein (g) Carbohydrates Fats (g) Saturates(g) Monosaturated fatty acids(g) Polyunsaturated fatty acids(g) Of which: mega 3 (g) Salt(g) Vitamin A (mcg) Vitamin D3 (mcg) Vitamin E (mg) Vitamin B6 (mg) Vitamin B12 (mcg) Folic Acid(mg) 4 26 800 7.5 5 5 2.5 1 529 0.02 0.16 60 13 16 30

* average adult GDAs are based on those given for women

Factory Location:P.O. Box 15522 Karachi

Important message by a uniliver call operator:Flora is Delist from Uni liver

History in Pakistan:Over recent years, in Pakistan, people have become more conscious about their health. The importance of having a proper diet that is safe and healthy has drawn many people towards living a healthy lifestyle as there is increasing awareness of the dangers of cholesterol and heart disease. This has led to increased demand for functional foods, foods that offer an additional health benefit. The traditional breakfast of aanda-paratha is now gradually being replaced by healthy foods such as bread, cereals and even porridge. With the advent of healthy living in our society, market shelves are now gradually being stacked with products that promise benefits for their consumers health. In response to this change, one such promise is being generated by Unilevers Flora of keeping their consumers heart healthy. In the past few years the lifestyle of the Pakistanis has changed rapidly, cities are being urbanized and modernized and so have its people. The opening of gyms, yoga classes and parks tell us that the people are becoming more health conscious and want to say fit and healthy. Where the other traditional things have been replaced by convenient alternatives there is a shift in the consumption of heavy and the traditional breakfast to a light and oven breakfast. The modern departmental stroes (like Aghas, D-mart, Naheed etc.) were selling products, which offered these basic requirements for changing lifestyle in the peoples diet-style. Flora was being imported from various places and sold in these outlets; in different flavors and packages; and were keeping an extra profit margin for themselves. This is the main reason that Unilever Pakistan needed to launch Flora officially here in Pakistan. Flora was launched in Pakistan to cater a niche segment of the market that is health conscious. The breakfasts now are more bread based and it has a strong market. This is one of the main reasons why Flora was launched because butter and bread are complementary and where the bread market was strong and significant the company foresees that the launching of a new spread can be profitable where it is healthy for your heart. Flora is a brand new spread that is good for your heart and tastes great too! It helps to keep your and your family's hearts healthy because it is made from a blend of seed oils, which are good for the heart.

The Suppliers:The suppliers form an important link as they provide the resources needed by the company to produce its goods and services. The suppliers of a company are an important aspect of the microenvironment because even the slightest delay in receiving

supplies can result in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship. As for Flora, the product is mainly manufactured and imported from Turkey. The product is manufactured in Turkey is specially made for Pakistan as it has a salty taste, suiting the taste buds of Pakistani people. The packaging of the product is also exclusively for Pakistan.