Assignment no.

2
Recruitment And Selection
Fatima 2/21/2012

Question 1:
Department Knowledge Sales and Marketing Knowledge about the product line of PTCL and current market trends and innovative ideas of market. Skills Interpersonal/motiva tional , Negotiation , Knowledge and Presentation skills Training attributes Abilities Disturbance handling and strong decision making skills. Reason Sales and marketing department is a key department of the company. It requires competent, hardworking and confident employees, who can boost up the companys sales. To make the employee competent and providing them training about self enhancement and confidence building can prove to be an asset to the company. Moreover, they should be made aware of the strategic, procedural and declarative knowledge of their work. Disturbance Line staff department is handling, strong an important decision making department of the skills and learning company. It requires abilities :how to competent, motivate the hardworking and employees confident employees, who can perfectly supervise and boost up the work of operatives. To make the employee competent and providing them training about self enhancement and confidence building

Line staff

Knowledge about the procedures of work, rules and regulations of the company.

Interpersonal/motiva tional , Leadership and management skills

Customers service

Knowledge about the product line, procedures of work, rules and regulations of the company

Interpersonal , Negotiation, persuasion ,verbal and soft skills

can prove to be an asset to the company. More over, they should be made aware of the procedural and declarative knowledge of their work. Development of a Customer care pleasant department is somehow personality and the back boon of any positive attitude company. It is very apart from this, important to attract, the focus should satisfy and retain your be on Disturbance customers. It requires handling competent, techniques, strong hardworking and decision making confident employees, skills and learning who can perfectly abilities: how to communicate with deal with the customers politely and customers are competent enough effectively. to deal with difficult situations. In this respect, to make the employee competent and providing them training about self enhancement and confidence building can prove to be an asset to the company. Moreover, they should be made aware of the procedural and declarative knowledge of their work.

Question 2: Mobilink:
Mobilink Pakistan Premier Cellular Company Claims be to have 10 Million Subscribers nationwide what you call such a company pioneers giants whatever but

the fact is that Mobilink is the largest Cellular Company in Pakistan. Mobilink being the pioneers of introducing cellular networks in Pakistan established themselves as the major cellular company of Pakistan. Covering almost every city of Pakistan. Mobilink is giant is this the reason that they are still expensive as compare to other companies like Ufone and Warid Tel. Vision Statement To be the leading mobile service provider in Pakistan, providing the best quality services for the maximum number of customers, the best working environment for our employees and top value for our shareholders

Mission Statement:

To be a superior communication service company in Pakistan which provides the best value to its customers, employees, business partners and shareholders? Objective: To be no. 1 in all its mobile businesses Continue to capture more market before competitors arrive To increase market share up to 70% this year. To achieve turnover of 20% in 2012. To provide customer with best value for spending and service at low cost Customers Major part of corporate sectors Armed forces Business community Govt. organizations Teen agars using JAZZ Students 99% of embassies Shopkeepers Bankers

Competitors Ufone Telenor

Warid Zong

SWOT analysis:
STRENGTHS WEAKNESSES

As market leader it can target more & more customers. Due to running in economies of scale, it easily lowers prices to prevent new entrants. It can target due to high financial power & competitive skills in those cities and villages, where coverage of no other company can reach. As it has a good brand image, it has introduced such packages that have increased the company revenue with more customers. Due to high recourses it can easily remove threats of other competitors. It easily met the challenges appeared after PTCL & PAKTEL privatization. It has ability to work in highly competitive environment that has created after new companies entrances.

Currently providing not good quality service because of changing their network from 900 MHz to 1800 MHz, so it may lose its customers. As Mobilink provides expensive call rates to customers as compared to other mobile companies that also have a bad impact on company. As sometimes the network is busy and over loaded, it negatively affects the brand image. Call disconnectivity is too much, that irritates the customers.

OPPORTUNITIES THREATS

PAKTEL has great threat after privatization that is not so easy to handle. U.fone that has also large number of customers and being subsidiary company of PTCL is a big threat on it. WARID & TELENOR have also strong background which enables them to fight with exiting company effectively, so it also has a threat on MOBILINK Company.

Human Resource Management:

They have the effectiveness of procedures for recruiting, hiring, training and promoting at all levels of employees. Their job descriptions are defined in a dynamic way in order to enable the employees to show their full potential. Many rewards and bonuses are granted to well performing employees. Mobilink mainly focuses the job satisfaction of its employees. Mobilink offered their employees free on net calls and low rate off net calls by giving them specific limit of free hours. They also give blackberry handsets to their employees.

Telenor:
Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh. Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan, setting precedence for further foreign investments in the telecom sector. The company has crossed many milestones and grown in a number of directions, making Telenor Pakistan a leading telecom operator of the country. They are the fastest growing mobile network in the country, with coverage reaching deep into many of the remotest areas of Pakistan. In the most difficult terrains of the country, from the hilly northern areas to the sprawling deserts in the south, at times we are the only operator connecting the previously unconnected. They are keeping ahead by investing heavily in infrastructure expansion. With USD2 billion already invested, they have extended agreements with our vendors for network expansion and services until 2009. The agreements, with a potential to result in USD750 million worth of orders from Telenor Pakistan, are some of the biggest of their kind in the industry. They are spread across Pakistan, creating 2,500 direct and 25,000-plus indirect employment opportunities. They have a network of 23 company-owned sales and service centers, more than 200 franchisees and some 100,000 retail outlets.

Telenor ASA is an international provider of high

quality telecommunications, data and media communication services. It ranks as worlds 6th largest mobile operator above 170 million subscribers in its mobile operations. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh. Vision: Our vision is simple: Telenor exists to help customers get the full benefit of communications services in their daily lives. We're here to help. Mission: Telenor is a customer focused business mobile service operator/telecommunications Company that seeks competitive advantage in quality and valued added service in both prepaid and postpaid categories through state of the art technology. Telenor relies on building trusting relationships with customers, owners, employees and society in general

Products and services:

Telenor provide products of two types Prepaid Postpaid Prepaid packages are Dejuice Talkshawk Postpaid offers are Persona individual Persona karobar

Culture at Telenor:
Telenor has an Adaptability Culture, with flexibility being the need of the organization and strategic focus being external. The organization has a clear vision, with the goal of increasing growth, profitability, and market share. The employees are paid for performance. The individual employees are made responsible for contributing in gaining the organization's goal, and in return they are rewarded with incentives thus keeping the employees motivated. The organization has Award Functions, as a part of the organization's culture.

Companies positioning against competition

Parameters Product Life Cycle Market share % Coverage Product Portfolio Mobilink Maturity 59% 900 cities Jazz Octane, Mobilink Indigo, Ladies First, 17.2 million Excellent Telenor Growth 7% 1100 cities TalkShawk, Telenor Azadi, DJuice 3.6 million Average

Customer Base Marketing Operations

Competitive advantage:

Service Quality and Performance through a superior network design

Convenience through the distribution setup

Simplicity and trust through pricing structure and transparency

Efficiency through alignment of structure and strategy

Training:
The methods of training differ from function to function. On-the-job training is required in the Customer Relationship Department (CRD) and similar system training in the IT Department. Management Training Programs combine experiential learning with theory. Leaders are chosen according to the following role expectations:

Passion for Business

Operational Ecellence
LEADERSHIP EXPECTATIONS

Empower People

Change and Constant Renewal

Integrity

Question3:
Type of knowledge Declarative knowledge Definition Declarative knowledge is factual knowledge. Declarative knowledge is assertion-oriented. It describes objects and events by specifying the properties which characterize them; it does not pay attention to the actions needed to obtain a result, but only on its properties. Procedural knowledge, also known as imperative knowledge, is the knowledge exercised in the performance of some task Strategic knowledge is the highest level of knowledge. This is used for planning, monitoring and revising goal directed activity. It requires Example A cathode ray tube is used to project a picture in most televisions. Or the knowledge that ice is less dense then liquid water.

Procedural knowledge

Strategic knowledge

Riding a bike. Well once you know how to it's something you dont need to think about. Nothing you need to consciously recall. A marketing specialist wants to compensate the employees on the basis of the performance of the past quarter of his sales team. He has to look into

acquisition of the two lower level of knowledge(facts and procedures)

the declarative and procedural knowledge of the job along with the set targets.

Type of skills Compilation

Automaticity

Definition It is lower level of skills acquisition. When a person is learning a particular skill or has only recently learned it, he is in the compilation stage. It is the higher level of skills acquisition. After the person has mastered the skill and used it often, he has reached the automaticity stage.

Example Learning how to drive a car. In initial stage you are not very efficient in driving a car.

Once you have learned how to drive a car, what the use of clutch, brake, is how and when to change a gear etc. With practice, after some time you become efficient in driving and reach the level of automaticity.

Attribute Attitude

Definition Attitudes are employee beliefs and opinions that support or inhabit behavior. In a training context, you are concerned about employees attitudes In relation to their learning the training material and their job performance.

Example Being able to perform safely in the work environment is not just about knowledge and skills; it also requires the correct attitude. For many tasks, doing something the safe way requires more effort or work on part of the individual. Employees must have the correct attitude towards safety. The training if not designed in accordance with the mood and attitude of employees and

they find it difficult to understand it. They will not develop attitude of learning.

References: Notes and lectures Course book Turban, E., and J. Aronson. (1988) Decision Support Systems and Intelligent Systems. Upper Saddle River, NJ: Prentice Hall, Inc.