Colgate Overview

4Q 2012

Notice for Webcast

Our presentation, and the related webcast, may contain forward-looking statements. Such statements may relate, for example, to sales or volume growth, organic sales growth, profit or profit margin growth, earnings growth (including on a currency neutral basis), financial goals, the impact of currency devaluations and exchange and price controls, including in Venezuela, costreduction plans, tax rates, new product introductions or commercial investment levels, among other matters. These statements are made on the basis of our views and assumptions as of the time the statements are made and we undertake no obligation to update these statements. We caution investors that any such forward-looking statements are not guarantees of future performance and that actual events or results may differ materially from anticipated results and expectations expressed in our forward-looking statements. Investors should consult the Company's filings with the Securities and Exchange Commission (including the information set forth under the caption "Risk Factors" and Cautionary Statement on ForwardLooking Statements in the Company's Annual Report on Form 10-K for the year ended December 31, 2011) for information about these and other factors that could cause such differences. Copies of these filings may be obtained upon request from the Company's Investor Relations Department or the Company's web site at http://www.colgatepalmolive.com.

Today
Company overview

Colgates strong fundamentals

How we will continue to deliver strong results in the future

Overview
$16.7B global consumer products company, founded in 1806 38,000 Colgate people worldwide

Products sold in 223 countries

Four core categories Oral Care Pet Nutrition Personal Care Home Care

Sales by Geography 2011

Hills Pet Nutrition

North America

13%
Greater Asia/Africa

18%

20% 21% 28%

Europe/ South Pacific

Latin America

Among the Worlds Most Recognizable Brands

Long History of Global Success

UNITED STATES

1806

Expansion Into Europe

FRANCE

1920

Expansion Into Latin America

MEXICO

1925

Expansion Into Asia

PHILIPPINES

1927

Expansion Into South America

BRAZIL

1927

Expansion Into Africa

SOUTH AFRICA

1929

Expansion Into Emerging Markets

INDIA

1937

Expansion Into Emerging Markets

RUSSIA

1990

Expansion Into Emerging Markets

CHINA

1992

Tightly Focused on Four Core Categories

Oral Care

Personal Care

Pet Nutrition

Home Care

Oral Care

43%

Toothpaste Leadership

#1 market share in 146 countries

Colgate is brand most recommended by the dental profession worldwide

Toothpaste Recommended Most Often by Dentists Worldwide

2004 2009 2010

28%
Competitor 16%

43%
15%

47%
14%

Strong position in Manual Toothbrushes and Mouthwash

Pet Nutrition

13%

Hills Pet Nutrition

Worldwide #1 vet-recommended

#1 market share in vet clinics worldwide

Hills Pet Nutrition

Mission

Enrich and lengthen the special relationship between people and their pets

Hills Pet Nutrition

Products sold in 92 countries

Sold exclusively through veterinarians and specialty pet food stores

Personal Care

22%

Personal Care
#1 position worldwide in Liquid Hand Soap

#2 position worldwide in Bar Soaps and Liquid Body Cleansing

(Based on markets where we compete and purchase shares)

Home Care

22%

Home Care
#1 position worldwide in Hand Dishwashing and Household Cleaners

#2 position worldwide in Fabric Conditioners

(Based on markets where we compete and purchase shares)

Today
Company overview

Colgates strong fundamentals

How we will continue to deliver strong results in the future

Topline Momentum
Organic Growth
2000-2005 CAGR 2006 2007 2008 2009 2010 2011

Total Company

+4.7%

+8.0%

+8.0%

+9.5%

+6.5%

+3.0%

+4.0%

North America

+2.7%

+4.5%

+5.5%

+5.0%

+4.0%

+1.0%

-1.0%

Europe/S. Pacific

+1.1%

+4.0%

+4.5%

+0.5%

+0.5%

-1.0%

-2.0%

Latin America

+9.0%

+14.0%

+13.0%

+16.0%

+16.5%

+7.5%

+11.5%

Greater Asia/Africa Hills

+6.1%

+9.0%

+10.0%

+13.0%

+8.0%

+9.0%

+7.0%

+6.1%

+10.5%

+9.0%

+13.0%

+1.0%

-3.5%

+1.5%

Gross Margin
60% 57.3% 56.4% 54.6% 53.4% 52.1% 50.6% 49.3% 46.8% 47.4% 47.7% 47.0% 52.7% 55.0% 55.2% 55.3% 58.8% 59.1% 57.6% 56.7%

46.1%
44.2% 44.6%

37.9%

35%

'84

//

'90

'91

'92

'93

'94

'95

'96

'97

'98

'99

'00

'01

'02

'03

'04

'05

'06

'07

'08

'09

'10 '11

2004-2008 exclude restructuring charges

Worldwide Total Advertising

($MM)
$2,000

+17.1%
$1,500

+6.7% -7.0%

+8.0%

+10.6% +12.3%

+10.1%
$1,000

+0.0%

+7.5%

$500

$0

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Operating Profit
($MM)
$3,615 $3,265 $2,959 $2,567 $2,339 $2,211 $2,239 $2,054 $1,773 $1,597 $1,451 $1,315 $1,185 $910 $780 $558 $626 $1,011 $1,067 $1,875 $3,858 $3,796

'90

'91

'92

'93

'94

'95

'96

'97

'98

'99

'00

'01

'02

'03

'04

'05

'06

'07

'08

'09

'10

'11

Compound Growth +9.6%

2004-2008, 2010 -2011 exclude restructuring charges and/or other items

Earnings Per Share Comparison

(CAGR)
+11.8% +10.6%

+7.9%

S&P 500 (Est.)

Proxy Peer Group

Colgate

Last 25 Years

Earnings Per Share Comparison

(CAGR)

+10.3% +7.9% +7.9%

S&P 500 (Est.)

Proxy Peer Group

Colgate

Last 10 Years

Earnings Per Share Comparison

(CAGR)
+14%

+9.1%

+1.2%
S&P 500 (Est.) Proxy Peer Group Colgate

Last 3 Years

Earnings Per Share Comparison

(CAGR)
+26.2%

+7.3%
+2.5%
S&P 500 (Est.) Proxy Peer Group Colgate

Last 2 Years

Earnings Per Share Comparison

Growth Rates
+16.1%

+5.3%

+3.9%

S&P 500 (Est.)

Proxy Peer Group

Colgate

2011

After-Tax Return On Capital

40% 35%

37.2% Colgate

30%

25%

20%

16.0%

17.5% Peer Group

8.0% S&P 500

15%

15.8%
8.4%

10%

5%

0% '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 Q3 '11 Q4

Free Cash Flow Before Dividends

($MM)
$2,702 $2,661 $2,359

$1,621 $1,466 $1,268 $1,170 $1,164 $920 $789 $619 $458 $1,406 $1,395 $1,345

$1,555

'96

'97

'98

'99

'00

'01

'02

'03

'04

'05

'06

'07

'08

'09

'10

'11

CAGR: +11.5%

Dividends Paid
Per Common Share
$2.40

$2.27
$2.03

$2.00

$1.72
$1.60

$1.56 $1.40 $1.25

$1.20

$1.11 $0.90 $0.96

$0.80

$0.44 $0.47
$0.40

$0.53

$0.59 $0.63 $0.55

$0.68 $0.72

$0.00
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Value Creation

Total Return
12/31/91 12/31/11
+1025%

20 Years

+623% +350%

S&P

Peer Group

Colgate

Total Return
15 Years
+425%

+225%

+122%

S&P

Peer Group

Colgate

Total Return
10 Years
+111% +98%

+33%

S&P

Peer Group

Colgate

Total Return
5 Years
+59.6%

+24.3%

-1.2%

S&P

Peer Group

Colgate

Total Return
3 Years
+48.6% +45.7%

+30.5%

S&P

Peer Group

Colgate

Total Return
2011
+18.1%

+8.4%

+2.1%

S&P

Peer Group

Colgate

Strong Oral Care Market Shares Worldwide

Worldwide Toothpaste Shares

45 40 35 30 25 20 15

44.3
31.0

Colgate

17.0 14.6 Comp. 1 16.2

Comp. 2 13.4 Comp. 3

10 5 0 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09

8.2

9.6
'10 '11

Source: Worldview in Competing Markets

U.S. Toothpaste Market Shares

(All-Outlet Value Shares)
40

34.1
35

35.9
34.7

Colgate
Comp. 1

30
25 20

33.6

18.3 15.2

Comp. 2

15
10 5 '04 '05 '06 '07 '08 '09 '10 '11

Toothpaste Market Shares

U.K.
55 50 45

47.4
Colgate

40
35 30 25 20 15 10 5 0 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11

26.8

7.9

4.6

Comp.

Toothpaste Market Shares

Venezuela
100

96.7

Colgate

80

60

51.4

40

26.9
20

0.4
0 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11

Comp.

Toothpaste Market Shares

Mexico
90 80 70 60 50 40 30

78.4

81.8
Colgate

20
10 0 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09

10.7

12.0
Comp.
'10 '11

Toothpaste Market Shares

Brazil
75

71.1

61.9
50

Colgate

25.2
25

12.7

Comp. 1 5.3 Comp. 2

'12 YTD

0 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11

Toothpaste Market Shares

Chile
40

37.8
34.5

Colgate

30

20

10

0 '93

0.5
'94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09

0.2
'10 '11

Comp.

Toothpaste Market Shares

Australia
75

68.5
57.2

Colgate

50

25

16.6 0.0
0 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11

Comp.

Toothpaste Market Shares

Russia
35 30 25

31.4

Colgate

18.1
20

15.4
15 10 5 0 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11

11.8

Comp.

Toothpaste Market Shares

China
35

34.6 Colgate
21.4

30

25

20.2
Comp. 1

20

15

12.2
9.4
Comp. 2

10

0.0
0 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 YTD

Toothpaste Market Shares

India
60

47.9

50.8

Colgate

40

33.9

26.7
Comp.
20 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11

Worldwide Manual Toothbrush Shares

35

31.7
30

Colgate

26.2
25

23.9
Comp.

20

18.4

15 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11

Source: Worldview in Competing Markets

Worldwide Mouthwash Shares

(ex. U.S.)
50

40

38.4
25.7

Comp. 1

30

20

19.2

20.6
9.6

Colgate
Comp. 2

16.9
10

0 '03 '04 '05 '06 '07 '08 '09 '10 '11

Source: Worldview in Competing Markets

Today
Company overview

Colgates strong fundamentals

How we will continue to deliver strong results in the future

Simple But Powerful Financial Strategy

Simple Financial Strategy

Gross Margin Overhead

Advertising/ New Products

Operating Profit

Strong performance driven by disciplined global strategy

A Strategy That:
Defines how we will connect our brands to our consumers
Develops customer partnerships Increases our organizational capabilities and speed Develops all Colgate people, especially new leaders

Powerful Business Strategies

Engage to Build Our Brands
Innovation for Growth

Effectiveness and Efficiency Leading to Win

Powerful Business Strategies

Engage to Build Our Brands
Innovation for Growth

Effectiveness and Efficiency Leading to Win

Engage to Build Our Brands

Consumers

Shoppers

Customers

The Profession

Engage to Build Our Brands

Colgate Consumer Model at heart of everything we do

Engage to Build Our Brands

Colgate Consumer Model at heart of everything we do

Create strongest possible connection between our brands and consumers Increase endorsements among dental and veterinary professionals Strengthen partnerships with our customers

Powerful Business Strategies

Engage to Build Our Brands
Innovation for Growth

Effectiveness and Efficiency Leading to Win

Innovation for Growth

Integrate innovation into our culture
Includes every aspect of the organization, not just new products Short- and long-term new product development is a key priority

Short-Term Innovation
Increasing the speed of new launches

Increased resources dedicated to innovation

Consumer Innovation Centers

A global network of dedicated resources

Long-Term Innovation
Teams focused on core categories

External partnerships

Greater focus on emerging technologies

Powerful Business Strategies

Engage to Build Our Brands
Innovation for Growth

Effectiveness and Efficiency Leading to Win

Effectiveness and Efficiency

Apply established efficiency programs to all aspects of the business

Improve organizational capability and speed while keeping costs low

Continue to generate funds to invest in business growth

Example: moving to a truly global supply chain

Truly Global Supply Chain

Global 2005 and beyond

Division 1995-2004

Subsidiary Pre-1994

Since 2004, we have reduced the number of plants globally from 78 to 57

Today

A global network anchored by strategic sites

Powerful Business Strategies

Engage to Build Our Brands
Innovation for Growth

Effectiveness and Efficiency Leading to Win

Leading to Win
Guided by our values

Colgates Values
Continuous Improvement

Global Teamwork

Caring

Leading to Win
Guided by our values
Training and developing Colgate people

Global Training Curriculum

600+ classroom and online global programs

1,600+ certified instructors

30,000 participants per year

Broadening the skills of all Colgate people

Leading to Win
Guided by our values
Training and developing Colgate people

Fostering diversity

Fostering Diversity
Goal
To be recognized as a leader in global diversity by Colgate people, customers, shareholders, industry peers, and the global communities we serve

Fostering Diversity
Strategy
Make diversity every leaders priority

Attract and retain the best people

Develop people for leadership positions at all levels

Leading to Win
Guided by our values
Training and developing Colgate people

Fostering diversity
Following highest standards of corporate governance

Corporate Governance
Goal

Promote and enforce our Companys ethical behavior and compliance with Colgates Code of Conduct and all applicable legal requirements around the world

Corporate Governance
Strategy
Build on strong Company and individual values Connect to all initiatives Utilize external benchmarking

Reinforce zero tolerance policy

Proactively train and communicate

Leading to Win
Guided by our values Training and developing Colgate people

Fostering diversity
Following highest standards of corporate governance Being sustainable

Sustainability Goal

Ensure Colgates business grows consistently and responsibly, and benefits those we serve globally, while promoting the well-being of future generations

Sustainability Strategy
People Performance

Planet

Leading to Win
Guided by our values
Training and developing Colgate people

Fostering diversity
Following highest standards of corporate governance Being sustainable

Long history of community involvement

Leaders in Our Communities

Phelophepa Health Train Hills Shelter Program

Hand Washing Initiative

AIDS Initiative Estrellas Colgate

Colgate Womens Games

Improving oral health among the worlds children

Reached over 650MM children worldwide

Powerful Business Strategies

Engage to Build Our Brands
Innovation for Growth Effectiveness and Efficiency Leading to Win

A strong focus on these powerful business strategies will continue to drive performance

We are achieving our Vision

Colgates Vision

To Be the Best Truly Global Consumer Products Company