Bruce McLaughlan

Milford, MI 48380, (248) 249-2118 (cell) Bruce.McLaughlan@gmail.com

Public Relations Director

Experienced strategic thinker who has helped multiple Fortune 100 companies to improve the contribution of marketing communications and public relations to corporate goals, including the bottom line. Skilled at managing workflow and helping team to meet deadlines. Strong people skills, comfortable communicating with highest level execs. Broad client record: consumer electronics, automotive, financial, fast food, technical writing, product launches, online and social media, media relations, trade magazines. Bridge-building personality - 18 years of journalism experience in hotly competitive markets - Technical background (Bachelor of Science, Six Sigma black belt) - Create multi-tiered Social Media marketing program - Create and manage performance metrics, dashboards, etc. Skilled story-teller who can reach relevant influencers - Musician

Marketing Director, Coding Compliance Solutions Launch of new company web site, including various social media initiatives, public relations, company logo redesign and development of new marketing materials. Provide strategic insight to customers regarding compliance and process improvements as part of consultancy business in the healthcare field. Managing Editor, The Detroit Daily Press Recruited and supervised entire editorial staff, set up systems and processes, directed story coverage of three-county area for start-up seven-day daily newspaper. Responsible for all phases of editorial operations, including design and production of pages. Established editorial strategy. Wrote editorials. Vice-President/Partner, SSG Marketing, Ann Arbor
Led a young Public Relations team in all facets of PR work, including client strategy, message development, media relations, crisis management, trade and consumer media campaigns and coordination with marketing campaigns.

Managing Director, North America, PRISM Ltd. (Public Relations and International Sports Marketing)
Senior manager for North American operations of UK-based experiential marketing and Public Relations firm. Conceived, sold and led million-dollar campaign for Ford Hybrid vehicle. Developed press launch materials for leading Ford Motor Company vehicles. Wrote executive speeches and other corporate communications.

Deputy Features Editor, The Detroit News

Various management roles including Assistant News Editor, Assistant Business Editor, Assistant City Editor and Copy Desk Chief. Ran departments of up to 30 people, including performance evaluations, budgets, etc. Liaison to marketing group.

Education and Credentials

Michigan State University, Bachelor of Science (Management) Michigan State University, Bachelor of Arts (Journalism)

References
Ray Bednar, President, Hyperion Marketing Returns, Rockefeller Center, NY. (212) 649-1682. raymondbednar@hyperion-marketing.com Glenn Ray, Oakland Editor at Detroit Daily Press. 248-802-1931. therays2@yahoo.com Cliff Peters, Managing Director, PRISM. 313-701-5335. cpeters@prismteam.com