Академический Документы
Профессиональный Документы
Культура Документы
Real Life
Sexy
Innovation, Quality, Design, Differentiation, Uniqueness
Simon Says:
lessons from the big end of town
Cool
You cant just ask customers what they want and then try and give that to them. By the time you have got it built they will want something else - Steve Jobs
www.buybuildsell.com.au
Jobs announced his leave of absence, siting the reason so he could focus on his health.
... leadership and direction of Steve Jobs. Can Apple Inc continue to perform as brilliantly under the control of someone else? Would it continue to do all the things it does so well that have driven its success with someone else in charge? Steve Jobs has not been without illness recently. Over the last 5 years speculation about Jobs health has been prolic. In 2009 he had a liver transplant. January 2011 and Jobs has taken a leave of absence with Tim Cook assuming the reigns for the time being. Only time will tell about Jobs health and the health of Apple Inc under the leadership of someone else. What plans do you have for a successor? Who can run things so you can take a leave of absence to focus on health just like Jobs? 4. Quality over Quantity Since the very beginning Apples commitment has been to quality over quantity. They have preferred to design and build products that are simpler, better looking and more reliable than their competitors. The most well known example of this is their long running rivalry with Microsoft and its operating system for PCs.This stance and commitment to
excellence came at signicant cost in the early days of the companies history. Its this commitment though over some 30 years that has lead to the last 6 years of domination and exponential growth across all of its product lines. What long term commitments have you made that are similar to Apple? Do you value quality over quantity? Is this easily recognised and acknowledged by your customers, competitors and the market? Have you committed yourself to long term success or are you still chasing short term prots? 5. Tribes and followers Almost no other company can match the passionate tribe of loyal fans and customers that Apple has created from day 1. This rivalry has formed a culture around the Apple Inc brand and its products. It even spawned a 66part series of television commercials that depicted the stereo typical user of a Mac and the nemesis PC user. Love it or hate it, Apple like no other consistently enrolls and inspires its followers, its customers to get excited about the design, simplicity and functionality of its products. What does your business do to foster a culture of followers or loyal tribes that believe in you and your products/services? How do you innovate and consistently deliver at a high level to maintain this loyalty? How do use this in your marketing?
iMOBILE
click to watch
66-Part
Television comercials
www.buybuildsell.com.au
Think Different
People
Respected and admired leadership, unrivaled products and innovation. Its no wonder Apple Inc enjoys an abundance of the worlds highest quality candidates across all elds queuing up to gain employment. The innovative incentives and work practices equal that of its products. Making Apple Inc one of the most enjoyable and prestigious places to work in the world. Its employees are proud of their company and will go above and beyond to serve it. What are you actively working on to make your business a desirable place to work? What makes your business environment so much better to work in? What do your employees enjoy the most about working for you?
Simon Says...
Apple Inc since day 1 has had a clear vision and purpose about itself. This ows brilliantly through tis marketing message, its products, its innovation and continuous improvement. Its devotion to quality of design and functionality are rare. Its ability to stir emotion in its customers exciting. Apple Inc is a 21st century company, only 30 years young. In my opinion it is only just now entering into the beginning of its dominate success. If you enjoyed this case study, please pass it on. If you would like to know more about other case studies or want to ask me a question please email me at simon@buybuildsell.com.au
Pricing
If you have purchased an Apple Product lately, you would have noticed that the price you paid for it was the RRP. Recommended retail price.That is because no matter where you buy it from, unless its a run out or demo
Cool stuff
History of iTunes Video History of Apple unofcial video Apple Inc Presentations & Audio iTunes
NEXT MONTH
subscribe here
www.buybuildsell.com.au