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NATHVANI PARTH H. B.B.A. SEM. :-2 ROLL NO. :30 SEAT NO. :
GUIDED BY : PROF. Savan Rupala
PREFACE
In present age, there is cut throat competition in the business world among different industrial units. To face the situation of competition, the industry needs expert managers in different fields. They should able to run the org. successfully in competitive world. Hence to provide the perfect knowledge regarding the different managerial activities, B.B.A. programmed is must. This programmed gives perfect knowledge to become perfect manager.
Moreover in modern world practical knowledge has given more importance than theoretical knowledge enables the students to get some experience of management affairs of course, theoretical knowledge is essential as a sound base. As a part of my industrial trial training I have taken industrial visit at VIKAS STOVE PVT. LTD. situated at shaper veraval for 10 days. I have collected various information from various departments.
ACKNOWLEDGEMENT
It quite delighting for me to get admission in course of business administration. Which is the most valuable in commerce field. This is a great opportunity for me to present my first report of the industrial unit that I have visited. I am also highly obliged to prof. Savan Rupala for their sincere attention valuable guidance and providing suggestion and thus guiding me all the way in my efforts to prepare this report. I am also thankful to Mr. Pankaj Rathod for providing me the permission to visit this unit and giving me chance to study the company for a particular subject. I am also thankful to Yash Rathod for sparing their valuable time inspire of their busy schedule and helping me to collect all such information. Again I am heartily thankful to all those who directly or indirectly contributed their valuable time and helped me for preparing this report.
DECLARATION
I undersigned NATHVANI PARTH H. the student of B.B.A.SEM. :-2 here I declare that the project report work is my own work and has been carried out under the guidance of Pro.Savan Rupala of R.P.Bhalodia college,Rajkot under Saurashtra University.
The work has not been previously submitted to any other university for any examination.
Date :
NATHVANI PARTH H.
INDEX
Sr. No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Contents
PROJECT AT A GLANCE GENERAL INFORMATION PRODUCTION DEPARTMENT MARKETING DEPARTMENT FINANCIAL DEPARTMENT PERSONNEL DEPARTMENT FUTURE PLANS CONCLUSION SUGGESTION BIBLIOGRAPPHY
Page No. 06 08 16 28 37 48 56 57 58 59
PROJECT AT GLANCE
5
Address
Registered Office
: :
: : : :
Wednesday Jivan Commercial Bank M. J. Ridani And Co. Shapar- (02827)252441, 253141 Fax - 91-2827-252991 Rajkot - (0281)2464779
: : :
: :
1st April to 31st march 35000 sq. ft. 4200 yard in Land
INDEX
Sr. No Contents Page No.
Company Profile
10
location
11
12
13
General Organisation
14
Organisation Chart
15
COMPANY PROFILE
There are three Pvt. Ltd. Companies, working under banner of VIKAS GROUP. 1) 2) 3) 4) BLOSSOM KITCHENWARE PVT. LTD. BLOSSOM HOUSEWARE PVT. LTD. BLOSSOM ELECTRICALS PVT. LTD. BLOSSOM APPLINCES Within a span of 12 years, the company is regarded as one of the leading manufactures of kerosene wick stove and home appliances with a wide range of mixers grinders, juicers, water filters, toasters, electric ceiling fans, gas lighters, pressure cookers. The Blossom kitchenware is the private Limited company. The BLOSSOM KITCHENWARE PVT. LTD. is the most reputed company. The VIKAS is the brand name of this company.
10
LOCATION
ADDRESS: -
BLOSSOM KITCHENWARE PVT. LTD. Jai Krishna Industrial Estate, Plot No. 18, NH 8/B, Veraval Shapar. (Taluka: Kotda Sangani) Rajkot (Guj.) (India). Tel. No. 02827 252441 / 253141. Fax. No. 02827 252991. Email: - (1) vikas@blossomkitchenware.com
11
The Vikas Stove company established in the year 1990, by strong efforts of Mr. PANKAJBHAI RATHOD. When the unit was established before the 12 years it was in partnership firm, but then it became in private limited Before starting the owner had business of the chemical at the GONDAL for 3 to 4 years. Later on he switched over from the Chemical to this type of the industry. Then he thinks about the new business of the stove. The owner has chooser the stove business because, on that time the shortage of the gas as well as for the burning point of the wooden cutting is not efficient for the nature. So only once good way is kerosene stove. And the reason id that the middle class person uses easily this is one reason of them, so he had started this business. At present the proprietor can successfully running the business of stove. Previously the organization was manufacturing three types of the stove but today it is produces 13 types of stove, which shows the development of the unit and bright future in the years to become.
12
The industry whose investment is does not exceed 3 crore which comes under the smallscale industry. Vikas Stove has investment of 1 crore. So it comes under the small-scale industry.
13
14
Organization Chart
Organization chart is used to provide information about organization relationship. It suggests formal relationship of members. There are three types: 1. 2. 3. Top To Down Chart Left To Right Chart Circular Chart
This unit top to down chart is three because we are habitual to show this type of organization structure.
B.O.D.
M.D.
Production Manager
Finance Manager
Personnel Manager
Marketing Manager
Supervisor
Accountant
Employee
Salesman
15
Worker
16
INDEX
Sr. No. 1. 2. 3. 4. 5. 6.
Contents
Introduction Product Types Of Production Raw Material Machinery Production Process
Page No. 18 19 20 21 22 24
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INTRODUCTION
Production means creation of utilities and covers all the activities of procurement, allocation and utilization of resources such as labour, energy, materials, equipments, machinery, etc. production management involving planning, organizing, directing and controlling the production function or production system. Production management is the process of effectively programming co-ordinating and controlling production.
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PRODUCTS
Vikas Stove is the leading producer of the stove, it produces two types of the stove namely: 1. 2. VIKAS STOVE VISHAL STOVE
These two stoves are main products but other stoves are also produced. 19
1. 2.
KENASHMI MAHARAJA
TYPES OF PRODUCTION
In short, production mgt. is total system of business and mgt., in the art of getting things done a harmonious way.
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RAW MATERIAL
The raw material is an important consideration, which affects the production. If the raw material is good, the output automatically is good quality.
21
Sr.No. Raw material 1 Crc Sheet 2 3 4 5 6 Plastic material Brass nut Wick Stand's strip Boxes
City Ahemdabad, Ludhiyana, Navshari Rajkot Jamnagar Ahemdabad, Gondal Bhavanagar Mahesana, Rajkot, Shapar
MACHINERY
1 Deep drawing machine: This machine is use for give shape of the metal sheet at means that which dies we are put in this machine. The result is likely it dies means it cut or shaped the metal sheet like dies.
2.
22
This machine is cut as well as the embossed the metal sheet through its dies there are 55 power press machines.
3.
Scot welding machine: These machines are useful to joint the two metal sheets. Its work is joint the sheet or any item of stove. These types of machines are 5.
4.
Hydraulic press machine:Use of this type of machine is to emboss the all type of the metal sheet. This machine is purchase from Ajanta machine tools from Rajkot.
5.
Surfers grinder machine: This machine is useful for the grinder work. In the unit this machine is also can grinder of the stove parts.
6.
Drill machine: The use of this machine is to make the hole. So it called as a drill machine. It make hole in the metal sheet according to our need we can.
7.
Shearing machine: This machine is use for the cut the metal sheet as per the use or need.
8.
Exeo machine: Use of this machine is cutting things. This machine is cut the pipe of the iron.
Con. 9. Circle machine: Use of this machine is cut the thing also. But through this machine can cut the round shape of the sheet.
10.
Tank sealing machine: The machine is very useful. This type of machine is a joint according to his name. It joints the tank and cover of the stove.
11.
The work of machine is according to his name. By the hand can press and get the part according to dies.
12.
Compressor: Through compressor can compress the air. So use of this machine is to do spray colour of the parts of stove.
13.
Blister packing machine: Use of the machine makes the plastic packing. So the workers can the packing of stove in plastic by this machine.
PRODUCTION PROCESS
TANK: They make the tank from C R C steel sheet and shaped it according to the dies then they cut the addition steel sheet Now they make and embossed the upper body of the tank then they make the five whole upper side of the tank. Then they fit the fuel cap of the kerosene. 24
Now they joint the upper part of the tank and lower part of the tank, and they fit the fuel container in the tank. Now tank is completed which we can show in the photograph as given below.
BURNER: Now process will be start for the wick. They cut the round shape of the steel sheet and embossed the now they make the fourteen hole in the plate out of fourteen hole four hole nut. They make the deject and make 10 hole in it. After it they make 10 round pipe and welding it with the plate and deject. Now the Round pipe of the wick is jointed with the wick controller then through the fly nut joint the burner and tank.
STAND: Firstly they round strips then they make three pillars of stand and joint two round strips with Three pillars. Then they put under the stand three pillars guard.
25
CYLINDER: -
They cut the steel sheet according to maser then they make many small holes in it and then band round it and put on it cap which has one small hole and joint it.
OUTER CYLINDER:
They cut the steel sheet according to maser then make the many small holes on it like inner cylinder and embossed two side of it. Outer cylinder is ready.
26
TOP PLATE: Now they cut the steel sheet for the plate of the stove out of the coil then they embossed them and cut the big round in the middle. They make cookware through pressing sheet and make support of the plate and joint three-cookware support with the top plate.
DRUM: For the drum manufacturing they cut the manually plate and round them as well as embossed them.
27
They cut the capsule type hole around the drum so that the air can be doing and out.
After the manufacturing all these parts and colour them. Then they assemble different parts. Now, stove is ready. Other accessories of the stove
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INDEX
Sr. No. 1.
Contents
INTRODUCTION
29
Page No. 30
2. 3. 4. 5. 6.
31 32 34 35 36
CHANNEL OF DISTRIBUTION
ADVERTISING COMPETITIORS
INTRODUCTION
Marketing occupies an important position in the organization of business unit. Marketing is centered on the customers. Producer does not produce whatever consumer wants. Thus the prime objective of modern marketing is the satisfaction of customers needs. Marketing can be termed as a total system of interacting, business activities designed to plan, promote, price and distribute wants satisfying products & services to present and potential customers. 30
Marketing management is a compound work. Marketing plus management. Marketing is the total system of business activities while management is an art of getting things done in a coordinate and harmonious way. In todays business world, all the activities of an organization start and end with marketing activities. According to P. F. Drucker, Marketing management is the management which includes the activities to convert potential need in to effective demand.
Organization Structure
A firm should give a proper attention to the structure and organization of its finance department. Organization structure of finance and account department is as under:
President
31
Purchase Assistance
Finance Officer
Computer Operator
Account Officer
The finance and account department of Blossom Kitchenware is handled by Chief Accountant. Finance Manager has direct responsibility for managing the firms cash and marketable securities for planning the financial structure.
PRICING DECISION
Price is the unique element in marketing mix. So pricing decisions have strategic importance in any enterprise. Price is the only variable factors that can determine the revenue or income.
32
We shall define price as the amount charged for the produce or service. For the buyer price is package of expectations and satisfactions. The objective of firm to earn profit is slightly dependent on pricing decisions so it is very crucial question how to charge price. There are many pricing policy like,
Skimming Price Policy One Price Policy Variable Price policy Cost Plus or Mark up Price Policy
PRISING
POLICY
ADOPTED
BY
THE
COMPANY
PRICE
DISTINIMATION :In Vikash Stove pvt .ltd. adopted Variable price policy. Because they are supply goods in out of country. So not possible to one price policy. And company also divided price in different party as follows.
Type of consumer
High valued Low valued
price
Normal profit High profit
very systematically and worthy. Generally the company follows a particular procedure for setting the price of the product. The following steps give us the idea about the sequence of steps followed by the business unit.
ESTIMATING SALES AND PROFIT ANTICIPATION OF COMPETITIVE REACTION SCANNING THE INTERNAL ENVIRONMENT CONSIDERATION OF MARKETING MIX
COMPONENTS
CHANNEL OF DISTRIBUTION
34
Production is made to satisfy customer, so it must reach into the hands of consumers. Channels of distribution indicate routes or pathways through which goods services flow or move from producers to consumers. Distribution channel is the set of interdependent marketing institutions participating in the marketing activities involved in the movement or flow of goods or services from primary producers to the ultimate consumer. While making choice about channel of distribution following factors are taken in to consideration.
35
ADVERTISEMENT
Any paid form of no personal communication of ideas, goods or services by business firms identified in the advertisement message intended to, lead to sale immediate or eventually In modern business world, no business can service without advertisement. So, advertisement is a most for any firm. So as to achieve sales, goods and to gives a strong response to the competitor. Advertisement decision is a very crucial decision because it may effect and reflect the whole marketing strategy. The BLOSSOM KITCHENWARE PVT. LTD. gives the advertisement through magazine, Paper, Gift, and Pouch. They are also advertisement through sample of this product. The way of advertisement the organization follows this Wage. Through the advertisement can increase the sales as well as the customers will come to use the product. Here one of the example of advertisement:
36
COMPETITORS
In today s world, there is a competition in each and every field. Competition is indirectly beneficial to consumer as customers achieve quality goods at reasonable any firm is not to attain maximum profit but to service in the market. There is the several competitions.
37
38
No. 1. INTRODUCTION 2. 3. 4. CAPITAL STRUCTURE MANAGEMENT OF FIXED ASSETS MANAGEMENT OF WORKING CAPITAL 5. PROFIT BALANCE SHEET OTHER FINANCIAL INFORMATION
44
6. 7.
46 47
39
INTRODUCTION
Financial management is regarded as life blood for any organization. Financial management deals with acquisition of the funds and effective utilization of this available funds. It must be clearly stated that financial management has under gone some changes in last few decades. Even the role of financial manager is quite an important in any organization. He is the person who doesnt know only how to raise the fund but how to utilize it optimally. He is the destiny write for any organization. Putting it differently its his decision, which will leasd future of the organization to higher extent. Undoubtedly financial management is of paramount importance for any organization. In the words of Howard & upon financial management is the application of planning and control function to the finance function. From the above definition it is clear that financial management is that specialized activity which is responsible for obtaining and effectively utilizing the funds.
CAPITAL STRUCTURE
40
Capital structure may be defined as that capital structure of combination of dolt and equity that loads to the maximum value of the firm. Capital structure can affect the value of the company by affecting either its expected earnings of a firm as they are determined by investment decision, it can affect the shares of earnings belonging to the ordinary shareholder.
The capital structure is mode of dolts and equity security, which comprise a firm of its assets. Capital structure means a company issues different types of shares debentures etc. Vikas Stove is small-scale unit so it has issued performance equity share, which are distributed between its director and relatives.
For smooth running of the business fixed assets plays crucial role. Fixed assets means investment in long-term capital, which affects in more than one year. Once the capital is invested in fixed assets the company cant convert it into cash in one year.
The fixed assets of VIKAS STOVE PVT. LTD. has following fixed assets.
depend upon the magnitude of the sales among other things. A successful seller program is in other words necessary for earning profit by and business enterprise. However seller do not convert into cash instantly. Therefore a need of working capital in the form of current assets to deal with their problem arising out of the lack of immediate realization of cash against goods sold.
Cash
Sales
Finished Goods
1.
The gross working capital refers to organizations into current assets. For e.g. cash marketable securities, inventories etc..
2.
current liability.
1) Issue of share 2) Issue of debenture 3) Retained profit 4) 5) 6) Sales of fixed assets Security from customer Term loans Internal 1) Depreciation fund 2) Provision for taxation 3) Accrued expenses External 1) Trade credit 2) Credit purchase 3) Bank credit 4) Customer Credit 5) Public deposit
In vikas stove Alsi taken from loan in financial institute or bank and its relative and it also taken a bank credit.
PROFIT
Blossom Kitchenware utilizes the profit for the expansion and modernization of a unit. Recently the company has installed some new machinery, which is totally modern and fully automatic. So the production can be done speedily and at less cost. So the productivity increases and profit ratio also goes high. 44
From this we can say that Blossom Kitchenware is utilizing the profit in rich direction. The ratios showing the position of VIKAS STOVE PVT. LTD. are as under
2. Gross Profit
= = =
G.P. x 100 Net Sales 48.90 x 100 331.60 14.75% N.P. No. Of equity share 356666 15000 Rs. 36.22
= = =
5. Current Ratio
=1.95
BALANCE SHEET
Balance sheet as on 31st march, 2011 LIABILITY Share capital AMOUNT ASSETS AMOUNT 9000000
Reserve & surplus Secured loans Unsecured loans Current liabilities P&L A/C. Total
700000 Sundry debtors 3500000 Cash Bank balance 5060000 Loans & advance 1016600 Other current assets 682000 Mis. expences 12858600 Total
20%
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INDEX
49
Sr. No. 1. 2. 3. 4. 5. 6.
Contents
INTRODUCTION RECRUITMENT, SELECTION
TRAINING & DEVELOPMENT
Page No. 50 51 52 53 54 55
INTRODUCTION
Personnel mgt. is the field of mgt., which is concerned with procurement, compensation, and maintenances of the personnel of an org. for the purpose of accomplishing the organization goals or objectives. So personnel mgt. is that part of mgt. process which is primarily concerned with human constitution of an org. 50
In todays world human force cannot be considered as just employees or workers. A company can get the best possible results by managing this source of power in an effective manner. The main aim of personnel mgt. is to maintain smooth relationship between employers and employees. Vikas Stove has given due importance to personnel department. The progress and development of this company is tremendous and credit for that goes to very well maintained manpower mgt. All the employees are quite satisfied with the kind of work they have and so there are no complaints on the part of workers. So personnel department has contributed a lot for achieving this much if success. Head Of Department: Chandresh Jain
51
Recruitment is the next step after manpower planning step in the procurement function. Recruiting is the discovering of potential applicants for actual or anticipated organizational vacancies. In each & every organization recruitment procedure differs. In Vikas Stove for vacancy of the job in department indirect method is used.
SELECTION:
After recruitment producer selection is made. It is concerned with securing relevant information about and employee.
in Baroda on 10th September 1996 and then in Headband in 1997. During this training period, workers are given information regarding provident fund, bonus, gratuity and other rights. Human resource is most important resource of all the resources. So if this resource is sound and strong. It ultimately leads to higher productivity of the organization.
In the Vikas Stove have no separate department for training. They give the training through senior employee. The superior knows the new employee about work..
of an equitable labour structure. It is concerned with financial aspects of needs motivation and rewards. Proper and regular wage and salary helps to avoid industrial disputes and decrease in productivity, in indirectly motivates the workers and increases his efficiency. In Vikas Stove the finance department handles wage and salary affairs. The company gives the salary and wage daily, weekly and monthly. It has also allowance the petroline the daily wage generally is Rs. 150 to 200. This company gives the increment system. They give the increment or bonus on the basis of the profit and performance of the employees. The company gives the bonus on the festivals.
PERSONNEL POLICY
These are general statements, which guide thinking and action in decision making. In the personnel policy there are certain rules and regulation about the job as well as his management. 54
Formal process of the recruitment is adopted required employees and appointed as and when required. Training and development, compensation and discipline were handled by number of supervisors throughout the organization as they saw them. VIKAS STOVE has a written personnel policy. By their policy they can ensure uniformity and consistency of administration. The personnel policy of unit is very good. By this policy we can see the overall picture of the unit.
The company gives quarter with basic facilities like electricity and water to their employees. The company has about it quarter attached with the company the workers live there with their family without paying rent.
2.
Canteen Facility:
The company has not canteen of their own but it has a contract with other canteen
owner, which provide two-time tea to all workers and breakfast at the time of overtime.
3.
while company also invest 8.33% in P.F. on employees behalf and others get separated from the industry total sum will be refunded to them and company gives bonus to the workers every year on Diwali.
4.
Medical Facilities:
Organization is not having its own dispensary but the organization keeps some basic
drug in their organization itself and if any accident going to be occur it compensate it as per government rule.
5.
Other Services:
Inspite of the above facilities it provides sweets on various occasions & also show
FUTURE PLAN
56
The future plan of the company is diversification of the industry for house appliances such as mixture, grinder, blender, juicer, water filter, non-stick, iron, toaster and ceiling fan, chillycutter and other cattery items.
And they are going to manufacture a china shape model which will be the Indias first manufacturing product which is not firstly prepared by anybody. They are going to manufacture a new model of stove whose tank will be square shaped. The product will be made from the same plant only negligible machinery should be bought.
SUGGESTIONS
57
For future expansion and development of the unit. I would like to give certain points to under take. The unit should try to give best service after sales and improve more and more quality of stove. Also should try taking minimum price of product to customer. They should try to appoint more authorize dealer. They should try to give an effective and more advertisement in the best manner, so that they can more sales and get more profit.
CONCLUSION
58
The experience of visiting the business unit was quite good. I learnt many new aspects that I could not have learnt otherwise. The visit helped me to broaden the horizon of my practical knowledge. Blossom Kitchenware is very efficiently and effectively developed unit and is progressing day by day. While studying the production department of the company, it can be known that the company always tries to provide best quality product to their customers.
The personnel and marketing department are also effectively organized. The channels of distribution are organized in such a way so that it can get a sufficient market. The financial position of the company is also strong and it has enough sources of funds. In the end I can say that Blossom Kitchenware is really a well developed, well organized and a progressive unit. I wish them a very good luck for their bright and prosperous future in the years to come.
Author C. B. Memoria
2.
Marketing Management
Philip Kotler
Some Material Provided by Firm as like Finance Data, Production system, etc
www.vikasstove.com www.blossomkitchenware.com
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