Bajaj Pulsar Research Report Final

INDEX 1. Introduction 2. Types of bikes 3. About the Bajaj automobiles 4. Subsidiary of Bajaj 5. competitor of Bajaj 6. About DTS-I 7.
Research methodology 8. Findings 9. Recommendation 10. Conclusion 11. Bibliography 12. Questionnaire
Impact of new Bajaj Pulsar bikes on upper market segment.
INTRODUCTON
The inspiration for the earliest dirt bike, and arguably the first motorcycle, was designed and built by the German inventors Gottlieb Daimler and Wilhelm Maybach in Bad Cannstatt (since 1905 a city district of Stuttgart) in 1885.
[1] The first petroleum-powered vehicle, it was essentially a motorized bicycle, although the inventors called their invention the Reitwagen ("riding car").However, if one counts two wheels with steam propulsion as being a motorcycle, then the first one may have been American. One such machine was demonstrated at fairs and circuses in the eastern U.S. in 1867, built by Sylvester Howard Roper of Roxbury, Massachusetts.
[2]
In 1894, Hildebrand & Wolfmller became the first motorcycle
available for purchase.
[3] In the early period of motorcycle history, many producers of bicycles adapted their designs to accommodate the new internal combustion engine. As the engines became more powerful, and designs outgrew the bicycle origins, the number of motorcycle producers increased.
Impact of new Bajaj Pulsar bikes on upper market segment. Until the First World War, the largest motorcycle manufacturer in the world was Indian, producing over 20,000 bikes per year. By 1920, this honor went to HarleyDavidson, with their motorcycles being sold by dealers in 67 countries, until 1928 when DKW took over as the largest manufacturer. After the Second World War, the BSA Group became the largest producer of motorcycles in the world, producing up to 75,000 bikes a year in the 1950s. The German company NSU Motorenwerke AG held the position of largest manufacturer from 1955 until the 1970s. From the 1960s through the 1990s, small two-stroke motorcycles were popular worldwide, partly as a result of East German Walter Kaaden's engine work in the 1950s [4] Today, the Japanese manufacturers, Honda, Kawasaki, Suzuki, and Yamaha dominate the motorcycle industry, although Harley-Davidson still maintains a high degree of popularity in the United States. Recent years have also seen a resurgence in the popularity of several other brands sold in the U.S. market, including BMW, Triumph and Ducati. In November 2006, the Dutch company E.V.A. Products BV Holland Announced that its diesel-powered motorcycle, the Track T-800CDI, Achieved production status.[5] The Track T-800CDI uses a 800cc three-cylinder Daimler Chrysler diesel engine. However, other manufacturers, including Royal Enfield, had been producing diesel-powered bikes since at least the 1980's.
Technical aspects
A 1966 British motorbike The 250 cc Ariel Leader used a pressed-steel frame The construction of modern motorcycles has mostly standardized on the following key components.
Chassis
The chassis (or frame) of a motorcycle is typically made from welded aluminum or steel (or alloy) struts, with the rear suspension being an integral component in the design. Carbon-fiber and titanium are used in a few very expensive custom frames. The chassis includes the head tube that holds the front fork and allows it to pivot. Some motorcycles include the engine as a load-bearing (or stressed) member; this has been used all through bike history but is now becoming more common. Oil-in-Frame (OIF) chassis, where the lubricating oil is stored in the frame of the motorcycle, was used for Vincent motorcycles of the fifties, and for a while during the 1970s on some NVT British motorcycles. It was widely unpopular and generally regarded as a bad idea at the time.
Impact of new Bajaj Pulsar bikes on upper market segment. Today it is a widely used idea on "thumpers" (single-cylinder four-strokes) that usually have a dry-sump lubrication requiring an external oil tank. It has since gained some cache in modern (2006) custom bike world too because of the space saving it can afford and the reference to an earlier era. [1]. Buell motorcycles employ a similar design - the oil is held in the swingarm, while the fuel is held in the frame.
Engine
Main article: Motorcycle engine Almost all commercially available motorcycles are driven by conventional gasoline internal combustion engines, but some small scooter-type models use an electric motor, and a very small number of diesel models exist (e.g., the USMC M1030 M1 version of the Kawasaki KLR650 and the Dutch-produced Track T-800CDI).
CLUCH
It is typically an arrangement of plates stacked in alternating fashion, one geared on the inside to the engine and the next geared on the outside to the transmission input shaft. Whether wet (rotating in engine oil) or dry, the plates are squeezed together by a spring, causing friction build up between the plates until they rotate as a single unit, driving the transmission directly. A lever on the handlebar exploits mechanical advantage through a cable or hydraulic arrangement to release the clutch spring, allowing the engine to freewheel with respect to the transmission.
Wheels
The wheel rims are usually steel or aluminium (generally with steel spokes and an aluminium hub) or mag-type cast or machined aluminium. At one time, motorcycles all used spoke wheels built up from separate components (see wheelbuilding), but, except for dirtbikes, one-piece wheels are more common now. Performance racing motorcycles often use carbon-fibre wheels, but the expense of these wheels is prohibitively high for general usage. A wire wheel and pneumatic motorcycle tire on a UralWire wheels, a.k.a. "laced wheels," have a central hub connected to the rim of the wheel via spokes made of wire. These spokes are generally quite solid and will not easily bend as would typical wire cord. Nevertheless, they mechanically function as wires under tension, holding the rim true and providing strength to the wheel. Cast magnesium disks, produced by one-step hot forging from magnesium alloys ZK60 and MA-14, are also used for many motorcycle wheels.
Tyres
Motorcycles mainly use pneumatic tyres. However, in some cases where punctures are common (some enduros), the tyres are filled with a "mousse" which is unpunctureable. Both types of tyre come in many configurations. The most important characteristic of any tyre is the contact patch. That is the small area that is in contact with the road surface while riding. There are tyres designed for dirtbikes, touring, sport and cruiser bikes.
Impact of new Bajaj Pulsar bikes on upper market segment. Dirtbike tyres have knobbly, deep treads for maximum grip on loose dirt, mud, or gravel; such tyres tend to be less stable on paved surfaces. Touring tyres are usually made of harder rubber for greater durability. They may last longer, but they tend to provide less outright grip than sports tyres at optimal operating temperatures. The payoff is that touring tyres typically offer more grip at lower temperatures, meaning they can be more suitable for riding in cold or winter conditions whereas a sport tyre may never reach the optimal operating temperature.
Sport/performance tyres provide amazing grip but may last 1,000 miles (1,600 km) or less. Cruiser and "sport touring" tyres try to find the best compromise between grip and durability. There is also a type of tyre developed specifically for racing. These tyres offer the highest of levels of grip for cornering. Due to the high temperatures at which these tyres typically operate, use on the street is unsafe because the tyres will typically not reach optimum temperature before a rider arrives, thus providing almost no grip en route. In racing situations, racing tyres would normally be brought up to temperature in advance by the use of tyre warmers.
Brakes
Front disk brakes with an ABS sensor ring on a BMW R1200RTThere are generally two independent brakes on a motorcycle, one set on the front wheel and one on the rear. However, some models have "linked brakes" whereby both can be applied at the same time using only one control Front brakes are generally much more effective than rear brakes:
Impact of new Bajaj Pulsar bikes on upper market segment. roughly two thirds of stopping power comes from the front brakemainly as a result of weight transfer being much more pronounced compared to longer or lower vehicles, due to the motorcycle's relatively short wheelbase. Brakes can either be drum or disc based, with disc brakes being more common on large, modern or more expensive motorcycles for their far superior stopping power, particularly in wet conditions. There are many brakeperformance-enhancing aftermarket parts available for most motorcycles, including brake pads of varying compounds and steel-braided brake lines.
Suspension
Plunger design suspensions were superseded by the swinging armModern designs have the two wheels of a motorcycle connected to the chassis by a suspension arrangement, however 'chopper' style motorcycles often elect to forgo rear suspension, using a rigid frame. The front suspension is usually built into the front fork and may consist of telescoping tubes called fork tubes which contain the suspension inside or some multibar linkage that incorporate the suspension externally.
The rear suspension supports the swingarm, which is attached via the swingarm pivot bolt to the frame and holds the axle of the rear wheel. The rear suspension can consist of several shock arrangements:
Fuel economy
Motorcycle fuel economy benefits from the relatively small mass of the vehicle, compared to its passengers and to other motor vehicles, and subsequent small engine displacement. However, poor aerodynamics of exposed passengers and engines designed for goals other than fuel economy can work to reduce these benefits.
Fuel economy varies greatly with engine displacement from a low of 29 mpg U.S. (8.1 L/100km) reported by a Honda VTR1000F rider[7] to 107 mpg U.S. (2.2 L/100km) reported for the Verucci Nitro 50cc Scooter[8]. A specially designed Matzu Matsuzawa Honda XL125 achieved 470 mpg U.S. (0.5 L/100km) "on real highways - in real conditions."[9]
Mobility
While the reasons for people choosing to ride motorcycles are many and varied, those reasons are increasingly practical, with riders opting for a powered two-wheeler as a costefficient alternative to infrequent and expensive public transport systems, or as a means of avoiding or reducing the effects of urban congestion.[10] In places where it is permitted, lane splitting, also known as filtering, allows motorcycles to use the space between vehicles to continue moving through stationary or slow traffic.[11]
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Types of motorcycles
There are two major types of motorcycle, street and off-road. Within these types, there are many different types of motorcycles for many different purposes. Choppers Highly customized motorcycles based on a cruiser-style frame with long rake (longer front forks) and wild paint jobs. These are created more for show than dependability and ridability.
Harley-Davidson Softail Heritage Classic. A typical "cruiser" design
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An Italian 125cc Cagiva Planet.

A standard motorbike
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A Kawasaki ZX-7RR sport bike
Cruisers
A range of small to large motorcycles designed for comfort and looks with a relaxed upright seating position. They are notable for their heavy use of chrome and are often highly customized.
Electric motorcycles
Nearly silent, zero-emission electric motor-driven vehicles. Though electric motorcycles are emission free during operation, producing the electricity that charges the batteries in them can be a cause of pollution. Operating range and top speed suffer because of limitations of battery technology.
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Mini bikes
Very small bikes designed to be simple and fun for children. Generally they have no clutch or shifting to simplify operation. Also known as Mini Motos. Not street-legal in most countries and jurisdictions. May be used for racing by all age levels.
Mopeds
Small, light, inexpensive, efficient rides for getting around town. Usually started by pedaling (motorcycle + pedals = moped). Naked bikes/Standard/Street bikeNaked bikes have a riding position midway between the forward position of a sports bike and the reclined position of a cruiser. Unlike touring bikes, naked bikes often have little or no fairing (hence the title). Luggage capabilities are often an optional extra. Naked bikes are popular for commuting and other city riding as the upright riding position gives greater visibility in heavy traffic (both for the rider and to other road users) and are more comfortable than the hunched over sport bikes.
Sport bikes
Fast, light, sleek motorcycles designed for maximum performance, for racing or spirited road riding. They are distinguishable by their full fairings and the rider's tipped-forward seating position. They are also called "race replicas" because of their connection to the racing category for production motorcycles known as Superbike racing. The power to
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Impact of new Bajaj Pulsar bikes on upper market segment. weight ratio of the 900cc+ models typically matches or exceeds one bhp of power for every one Kg of mass. (A common slang for a Sport Bike: "Crotch-rocket".)
Racing bikes
Motorcycles designed for circuit or road racing, including mass-production motorcycles modified for motorcycle racing or sport riding. Touring motorcycles Touring bikes are designed for rider and passenger comfort, luggage carrying capacity, and reliability. Cruisers, sport bikes and some dual-sports can also be used as touring bikes with the addition of aftermarket luggage and seats.
Sport touring motorcycles

Sport-tourers are factory-built hybrids of a sport bike and a touring motorcycle, for those who desire the qualities of both.
About the Bajaj company
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Impact of new Bajaj Pulsar bikes on upper market segment. India's largest manufacturer of scooters and motorcycles. The company generally has lagged behind its Japanese rivals in technology, but has invested heavily to catch up. Its strong suit is high-volume production; it is the lowest-cost scooter maker in the world. Although publicly owned, the company has been controlled by the Bajaj family since its founding.
Origins
The Bajaj Group was formed in the first days of India's independence from Britain. Its founder, Jamnalal Bajaj, had been a follower of Mahatma Gandhi, who reportedly referred to him as a fifth son. 'Whenever I spoke of wealthy men becoming the trustees of their wealth for the common good I always had this merchant prince principally in mind,' said the Mahatma after Jamnalal's death. Jamnalal Bajaj was succeeded by his eldest son, 27-year-old Kamalnayan, in 1942. Kamalnayan, however, was preoccupied with India's struggle for independence. After this was achieved, in 1947, Kamalnayan consolidated and diversified the group, branching into cement, ayurvedic medicines, electrical equipment, and appliances, as well as scooters. The precursor to Bajaj Auto had been formed on November 29, 1945 as M/s Bachraj Trading Ltd. It began selling imported two- and three-wheeled vehicles in 1948 and obtained a manufacturing license from the government 11 years later. The next year, 1960, Bajaj Auto became a public limited company.
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Impact of new Bajaj Pulsar bikes on upper market segment. Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy. In 1960, at the age of 22, he became the Indian licensee for the make; Bajaj Auto began producing its first two-wheelers the next year. Rahul Bajaj became the group's chief executive officer in 1968 after first picking up an MBA at Harvard. He lived next to the factory in Pune, an industrial city three hours' drive from Bombay. The company had an annual turnover of Rs 72 million at the time. By 1970, the company had produced 100,000 vehicles. The oil crisis soon drove cars off the roads in favor of two-wheelers, much cheaper to buy and many times more fuel-efficient. A number of new models were introduced in the 1970s, including the three-wheeler goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-wheeled, rear engine Autorickshaw in 1976 and 1977. Bajaj Auto produced 100,000 vehicles in the 197677 fiscal year alone. The technical collaboration agreement with Piaggio of Italy expired in 1977. Afterward, Piaggio, maker of the Vespa brand of scooters, filed patent infringement suits to block Bajaj scooter sales in the United States, United Kingdom, West Germany, and Hong Kong. Bajaj's scooter exports plummeted from Rs 133.2 million in 1980-81 to Rs 52 million ($5.4 million) in 1981-82, although total revenues rose five percent to Rs 1.16 billion. Pretax profits were cut in half, to Rs 63 million.
Versions and features
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2001
The earliest Pulsar implemented an air-cooled, single cylinder, petrol powered, sparkignited four-stroke engine. The early product offerings under the Pulsar brand name featured a single spark plug to ignite the air-fuel mixture fed from a carburetor, simple spring shock absorbers, round headlamp dome and a short wheelbase of 1235 mm. Both 150 and 180 featured disc brakes as standard equipment - something that was a novelty in Indian motorcycles of early 2000s. On the list of standard features were parking lights and an aircraft-type fuel-filler. The 180 cc Pulsar came with built-in Electric Start (ES) feature and twin tone horns while these two features were optional equipment on the 150 cc.
2003
The second generation Pulsars featured Bajaj Auto's newly developed DTSi technology [5]. The technology resulted in increased power rating of both the Pulsars by 1 bhp each and a simultaneous increase in the fuel economy as well[6]. This version also sported a new headlamp assembly apart from the usual round headlamp, and the wheelbase also increased by 55mm[7] to make it 1290 mm. The longer wheelbase made the stability of the bike better than its predecessor. Other standard features to be added were twin-horn and a tripgauge.
2004
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Impact of new Bajaj Pulsar bikes on upper market segment. In 2005, Bajaj launched another upgrade of the Pulsar. This time it was more cosmetic than technical. The bike was offered with alloy wheels as standard option, and the stance was also lowered by about 12 mm to make it look meaner. It was the first time any bike maker in India had offered 17" profile wheels at the rear. The fuel tank, though remaining the same, now had a capacity of only 15 litres[8]. The power output was now further increased to 13.5 bhp @ 8500 rpm[9]. The rear shock absorbers were now gas-filled Nitrox absorbers.
2006
In December 2006, Bajaj introduced another version of Pulsar, this time even more features were added to offer the customers. The list of new features inclulde: headlamp changed to separate the pilot lamps from the main headlamp; turn indicators feature clear lens glass with amber bulb; new self-cancelling turn indicator switch; a flush, lightweight, LCD screen, which offers a digital read-out of the key vehicle data; non-contact type speed sensor that feeds the wheel's speed data on to the display; non-contact type, backlit switches; a twin-stripe tail light unit that houses an array of light-emitting diodes; the body side panels altered to give a new, sharp, tapering-towards-the-rear look; the old engine's performance has been bettered with increased torque availability, reduced vibration and improved shift feel to the gearbox[10].
2007 Bajaj launched to 220 CC. Pulsar DTSFI
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OBJECTIVE OF THE STUDY
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To analyze the impact Bajaj Pulsar (DTSFI) on the customer with respect to various upper level segments Bikes. To know the image of organization in the market.
To know why consumer purchase Bajaj Pulsar (DTSFI) .
To know the awareness of Bajaj Pulsar (DTSFI) product. To find satisfaction of consumer with Bajaj Pulsar (DTSFI) product
To know the brand loyalty of Bajaj Pulsar (DTSFI) product
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Infrastructure
Plants
Bajaj Auto's three plants at Akurdi, Waluj and Chakan in Maharashtra, western India, produced 1,814,799 vehicles in 2004-05. Akurdi Geared scooters, ungeared scooters, CT100 and Discover Waluj Bajaj - Kawasaki range of motorcycles and three-wheelers Motorcycles - Pulsar and Discover
Plant Locations
Bajaj Auto plants are located at: Mumbai - Pune Road, Akurdi, Pune 411 035 Bajaj Nagar, Waluj, Aurangabad 431 136 MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune
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Principal Subsidiaries
1. Bajaj Auto Finance Ltd.
2. Bajaj Auto Holdings Ltd.;
3. Bajaj Electricals Ltd.;
4. Bajaj Hindustan Ltd.;
5. Maharashtra Scooters Ltd.; Mukand Ltd.
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Bajaj CT 100 DLX
Specifications Engine Type Cooling Type Displacement Max Power Max Torque Ignition Type Carburetor Transmission Type Electrical System System Head Light Horn Chassis Chassis Type Maximum Payload Suspension Front Suspension Telescopic Tubular construction 239 kg 12 V, AC+DC 35/35 W 12 V, DC 4 stroke, Single Cylinder Air Cooled 99.27 cc 8.2 bhp (6.03 kW) @ 7500 rpm 8.05 Nm @ 5500 rpm C.D.I Keihin-Fie 4 speed gear box
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Hydraulic, Double acting, Swing arm type
Rear Suspension Tyres Front Tyre Size Rear Tyre Size Brakes Front Brakes Rear Brakes Fuel Tank Fuel Tank Capacity Reserve Capacity Dimensions Overall length Overall width Overall height Wheel Base Kerb Weight Colours Available
2.75 - 18, 4/6 PR 2.75-18, 6 PR
Mechanical expanding shoe, Friction type Mechanical expanding shoe, Friction type
9.3 litres 2.2 litres
1950 mm 770 mm 1065 mm 1225 mm 109 kg Black, Wine Red, Purple
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Bajaj Avenger
Specifications Engine Type Displacement Peak Power Max Torque Suspension Front Suspension Rear suspension Brakes Front Brake Rear Brake Tyres Front tyre size 17 x 90/90 Hydraulic operated Disc Brakes 260 mm 130 mm Drum Telescopic longest stroke, 140 mm Triple rate Spring, 5- way adjustable, Hydraulic Shock Absorbers, Vertical travel 90mm 4-Stroke, DTS-I 180 cc 16.5 bhp/12.15 Kw @8000 rpm 15.22 Nm
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Rear tyre size Fuel Tank Main /Reserve Electricals System Voltage Head Lamp Horn Dimensions Wheel base, mm Kerb Weight kg Colours Available 1475 154 Black, Red, Purple 12 V AC 60/ 55 W (Halogen) 12 V Ac 14 L. / 3.4 L 15 x 130/ 90
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Bajaj Pulsar 150
Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity Colours
4 Stroke, Single Cylinder, Air Cooled 143.9cc 12 BHP @ 8500rpm 5 Speed CDI 240mm Disc 130mm Drum 2.75 X 18 100/90 X 18 1265mm 155mm 132 Kg 18 Litres Black, Silver, Blue & Red
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Bajaj Pulsar 180 Electric Start
Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity Colours
4 Stroke, Single Cylinder, Air Cooled 178.61cc 15 BHP @ 8000rpm 5 Speed CDI 240mm Disc 130mm Drum 2.75 X 18 100/90 X 18 1292mm 155mm 137 Kg 18 Litres Black, Silver, Blue & Red
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Principal Competitors
1. Hero Honda
2. Suzuki Motor Corporation
3. LML
4. HONDA
5. TVS
6.YAMAHA
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Hero Honda
Launches bike India's biggest motorcycle maker, Hero Honda Motors Ltd., launched a new 125cc bike on Thursday to take on rivals and said it saw margin pressure continuing in the world's largest market after China. The bike maker, in which India's Munjal family and Japan's Honda Motor Co. each hold a 26 percent stake, said the Super Splendor uses a more fuel-efficient and powerful engine and would carry an ex-showroom price of 42,231 rupees ($966.4). That will make it nearly at par with the 125cc Discover of Bajaj Auto Ltd., the No. 2 motorcycle maker, and TVS Victor from TVS Motor Company Ltd., the third-biggest producer. "The company is obviously expecting consumers to shift from the 100cc Splendor to the 125cc Super Splendor, as the price differential is not much," said Kalpesh Parekh, analyst at brokerage ASK Raymond James. Nearly 90 percent of India's 5.2 million-units-a-year motorcycle market is made up of 100cc bikes, but the industry expects consumers to upgrade lured by falling prices and new models offering greater power. New Delhi-based Hero Honda expects to sell 30,000-40,000 units of its new bike every month and overall sales to rise 15 percent in the year to March 2006, Atul Sobti, the firm's director for business operations said at a news conference. This is the first of the few bikes
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Impact of new Bajaj Pulsar bikes on upper market segment. that we will launch this year," he said. New models are key to boosting sales in the cutthroat Indian market. Hero Honda's finance vice president said margins will continue to remain under pressure due to higher prices of raw materials such as steel. Indian vehicle makers have been hit in the past year by an increase in input prices, while a highly competitive market has prevented them from passing on the higher cost to consumers. Still, the company could increase product prices in April to meet the costs of meeting new fuel emission norms, Sud said. Shares in Hero Honda closed 2.41 percent higher at 563.6 rupees, while the benchmark Bombay index surged 1.46 percent to a record close of 6,784.72. Hero Honda, which is known for its sturdy, fuel-efficient bikes, has a 52 percent share of the the Indian market. It has driven a motorcycle boom, helped by rising incomes, new launches and a shift to bikes from scooters. But its rivals are launching new models to dent its dominance of the $4 billion market in Asia's fourth largest economy. Officials said Honda's new 125cc Quantum Core engine, developed especially for India, offered 5 km more mileage than the 100cc Splendor while offering greater power. Hero Honda's sales in April-February, the first 11 months of this business year, rose 27.3 percent to 2.39 million bikes but sales at Bajaj have risen at a faster 41.5 percent to 1.32 million helped by the Discover and its entry-level CT100 model. Hero Honda officials said the company would launch a new entry-level bike to take on the CT100 and possibly two other bikes and a scooter in the fiscal year beginning on April 1.
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Impact of new Bajaj Pulsar bikes on upper market segment. The company has still not taken a decision on where to build its third plant owing to various incentives offered by state governments, Chairman Brijmohan Lall Munjal said. It is raising the combined annual capacity at its two existing plants to 2.9 million units from 2.7 million to take care of its needs until the end of the coming fiscal year. Sud said Hero Honda would have a capital expenditure of 1.25-1.5 billion rupees next year. ($1 = 43.7 Indian rupees)
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Suzuki Launches New Bike 'Zeus'
Motors on Tuesday launched its second model 'Zeus' -- a 125 cc single cylinder bike in the Indian market, targetting college students and executives "Zeus is an indicator of our efforts to offer world class technology adapted for the Indian conditions," Suzuki Motorcycles India, joint managing director, Katsumi Takata said on Tuesday. Zeus will be available in three vibrant colours at an introductory price of Rs 46,084 (exshowroom) he added. Earlier in April, the company had launched its first 125 cc bike 'Heat' in the Indian market The company has also appointed 50 dealers across the country for its sales network with the new dealership in Mumbai being opened on Tuesday The company plans to open a total of 70 dealership by May end and a large part of these would be in Tier II cities, said Sales and Marketing Head, Deepak Pandey Kawasaki
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TVS Motor Launches 150 CC Bikes Apache
Chennai, Dec 20: TVS Motors has now announced the launch of their new bike named Apache. TVS is aiming this bike at the youth of the country looking for high performance machine. Apache is a 15occ motorcycle and comes powered by a 13.5 Brake Horse Power (BHP) engine. They aim to bring the motorcycle to their dealers in Tamil Nadu within a month. The nationwide launch is slated to take place by January end or the beginning of February. Venu Srinivasan, Chairman, and Managing Director of the company said in a statement: Within three to four months from now, we hope to sell 25,000 units of this bike. They also have plans to export this model in their overseas market after meeting the initial demand of the domestic market. TVS Motors has also claimed that they have a capacity of manufacturing 15,000 units of this five-speed bike at its Mysore plant and have plans to further enhance it to around 25,000 units. They spent around Rs. 15 crores to develop this model and are using the Inductive Digital Ignition (IDI) technology to bring latest technology to bike riders in the market. Srinivasan added: With the launch of this new product, the company is set to redefine and strengthen its position in the 150 CC premium segment and consolidate further on total volumes.
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Bajaj Auto to Launch Rs. 1 Lakh Bike
Reports in the media are claiming that Bajaj Auto is testing a motorcycle, which is expected to go on sale at a market price of around Rs. 1 Lakh. Interestingly, Tata Motors on their part are working on developing an automobile around this price tag. This goes on to show the complicated economy of our land. While there is a strong consumer base for high performance expensive bikes, there are tons of people who would be lured by a cheap 4-wheeler around the same price.
Kinetic already has a motorcycle costing more than a lakh rupee in the form of Comet but this bike is not being made in India. Enfield too has Thunderbird, which is nearly touching the Rs. 1 lakh mark. However, none of the top bike manufacturers in India has touched the market for expensive motorcycles. Bajaj Auto is learnt to be close to launching a 250cc motorcycle with a price tag close to the magical mark of Rs 1 lakh. If everything goes on right, Bajaj is expected to showcase this motorcycle at the upcoming Auto-Expo show in January next year. Bajaj also manufacturers an Indian version of the previously known as Kawasaki Eliminator called Bajaj Avenger. Hero Honda currently produces the only mass produced high-end motorcycle in the form of Karizma. The market for economy class motorcycles has pretty much saturated with lots of players coming in. as a result, the companies are now targeting the low selling but highly profitable expensive bike segment
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DTSi (Digital Twin Spark ignition)

Technology from Bajaj could potentially revolutionise motorcycling in the country. The company may well want to replicate the technology in its other engines as well. This technology, which is also being patented by Bajaj Auto, boosts the performance of the engine, while simultaneously cutting emissions. The DTSi technology incorporates twin sparkplugs at either ends of the combustion chamber for faster and better combustion. Single sparkplug meant slower burning of the air-fuel mixture and sub-optimal combustion chamber characteristics. This is the heart of the new technology from Bajaj. But, its benefits are fully realised only after it is combined with a computerised direct ignition (CDI) system and new generation throttle response system. The digital CDI in the new Pulsar, which features an advanced eight-bit microprocessor handles the spark delivery. The programmed chip's memory contains the optimum ignition timing for any given engine rpm, thereby squeezing out the best performance characteristics from the combustion chamber. Working together with the Throttle Responsive Ignition Control System (TRICS III) supposedly also delivers the optimum ignition timing for varying load conditions. Bajaj has also developed a new third generation TRICS III to complement the new ignition system. The TRICS system controls the ignition based on throttle use.
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Impact of new Bajaj Pulsar bikes on upper market segment. Depending on the needs of the motorcycle rider, whether for cruising or a burst of acceleration (such as for overtaking), the ignition requirements changes; especially useful in city riding conditions. Based on the level of throttle opened, a magnetic field opens or closes the reed switch, which, in turn, is connected to the Digital CDI. The CDI then switches to the desired Ignition Advance Timing Maps (pre-programmed timing from the eight-bit processor). This helps the engine achieve an ideal ignition spark advance for every throttle opening and engine rpm level.
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More powerful features
What all these technologies do to the bike's performance is increase its maximum power and torque by some 8 per cent. While the old Pulsar (which continues to be available only in the 150cc version as Pulsar 150 KS) engine put out a max power of 12 bhp, the new engine ups it to about 13.02 bhp. Similarly the new Pulsar 180 DTSi takes the max power level to just over 16 bhp, from the sub-15 levels of the old engine. Torque levels are up from 10.8 Nm to 11.68 Nm in the 150cc. Dimensionally, the new Pulsar's wheelbase has also been increased to 1,320mm from 1,265mm for the previous version. The increase has largely come from the longer, telescopic front fork and suspension. Together with the new rectangular section swing arm, the longer wheelbase gives the new Pulsar DTSi more stability and better cornering ability. The damper body in the DTSi's rear suspension has been increased in diameter to make it look more robust. A triple-rate spring with a larger wrap diameter gives a smoother ride. The suspension's stroke has been increased for more travel.
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Bikini to the fore Getting back to Paul Newman and Arnie, the key highlight of the new Pulsar's looks is the front bikini fairing. The fairing incorporates an oval clear lens, multireflector headlamp and two pilot lamps one on each side mainly to add to the aura of the bike. The auxiliary number plate lamp just below the new clear lens tail-lamp is a more functional add-on. Other cosmetic changes include a new satin tone finish surface plating for the handlebar and a rubber logo insert in the handle bar joint to prevent the ignition keys from scratching the handle bar finish. For engines in the 150cc plus class, both twins come up with fairly attractive mileage numbers. An average of 50-55 kmpl for the DTSi 180cc and about 55-60 kmpl can be expected from the 150cc. One final "statutory warning", though: For those who want to switch to the DTSi, riding it could be addictive!
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Price
PRICES for the Pulsar DTSi 150 ES and the 180 ES range from about Rs 62604 to Rs 74500 plus ex-showroom. The old Pulsar 150 KS continues to be available at about Rs 50,000 (for disc brake and electric start) ex-showroom. For the new technology that the DTSi incorporates and the gentlemanly looks (though we would have preferred the old raw and rugged looks), buyers will be better off paying that extra bit for the DTSi. The DTSi's free-revving engine is a delight to ride. No wonder Bajaj has fitted rev-limiters to prevent damage to the engines from rev-hungry riders. The new Pulsar is still a looker. Riding the DTSi amongst the informed bikers of Chennai proved quite a task, after being accosted at every turn. Even if some of them missed the Pulsar's new styling, the echoing, deep-throated growl of the engine would give it away.
43
Pulsar 200CC fuel efficient bike

Early last year, at the Auto Expo 2006, Bajaj Auto introduced the Pulsar 220 DTSfi with much flourish and the bikers responded with anxious panting. When is it going to be out was the question I got the most, and while Bajaj promised that the 220 was merely a month away, they quietly introduced the Bajaj Pulsar 200 at the Autocar performance exhibition in December last year. No advertising campaign, no celebrity endorsement, and suddenly the bike was being displayed at Bajaj pro-biking showrooms across the country. The 200 is almost a prequel to what bikers can expect from the yet to be launched 220, except for the FI, off course. The 200 comes with Bajajs stock engine, bored to 198.8 cc. Power output maxes out at 18.01 PS at 8000 rpm, and the relatively short stroke of 56mm means that you get an engine thats happy with high revs, and the exhuastec system ensures that you dont fade out in the low and middle ranges. As far as actual performance is concerned, the 200 is not blazingly fast with a top speed of around 126 kms per hour, but then this bike will get you from standstill to 60 in little less than six seconds. The joy of the pulsar 200 is not the top speed or the 0-60 acceleration, but cruising on the highway in 5th at about a round 100, knowing that a slight flick of the wrist will push this bike even faster, with no questions asked. Thats nice to know. The oil cooled engine means that the engine stays refined and does not harsh your buzz as the going gets rough, and for a relatively largish engine, is pretty fuel efficient too, giving you a mileage of about 45 kms to a litre of 93 octane.
44
Now heres a bike thats got all this horsepower and great performance, but what disappointed us about the 200 was the handling. Sprung softly, this bike rides well in the city, handling most of the rigours of traffic and such, but out on the twisty highway, the rear suspension poops the party. Ok, its not as bad as I make it out to be, but then honestly, there were times while I was attempting a sharp turn where I thought I wouldnt make it. Halfway through I was suddenly nervous Im going too fast or too low. This kind of riding excitement I really dont need.. Ride is quite more than adequate the handle bar-seat-footpeg dynamics is quite comfortable, though if you are not used to the aggressive stance that the pulsars are known for, you could get a bit of a cramp in the shoulders and wrists. My first reaction to this bike was incredulousness. What were Bajaj thinking? Style-wise is was similar, if not the same as the 180, it's got the same streetfighter styling thats a Pulsar trademark. The same phantom bikini fairing, bulbous booze nose gas tank and katana sharp rear panels of the 180. But thats where the similarities end. The addition that hits you first are the scoops along the side of the tank, which add a good bit of definition, and the two piece grab rail that looks like it was painted on. And then there are the mechanical differences a small graphic that says oil cooled, which leads you to the black radiator forward of the engine, and the big can brushed aluminum and chrome silencer that looks quite gorgeous.
45
Impact of new Bajaj Pulsar bikes on upper market segment. Also, another place where the 200 is different from every other bike out there in India Bajaj has completely done away with the kick-start, which does make you nervous, but then my Pulsar 180 classic has one and Ive probably used it three times in five years. This bike also comes with all the goodies that now come with the Pulsar brand the digital console, and the awesome looking backlit switchgear etc The new Karizma gets new graphics and a new belly scoop and coloured mag alloy wheels. And then theres the gaudy new yellow dials that make you feel a little jaundiced. But the Karizma also comes with signature CBR logo on the tank - hopefully a sign of things to come. Providing the muscle power for the new Karizma is a 223cc aircooled engine with 16.7 bhp of power and 1.8 kgm of torque. You can bemoan the absence of fuel injection and quickly write off the Karizma as a has been, but do so at your own peril. The Karizma was an absolutely yummy package when it was first launched and it is still one of the most potent bikes on Indian streets today. The Karizmas power is obvious in the manner it manages to serve two opposing needs, such as stability and quick steering. The standard MRF rubber and the firm suspension inspired enough confidence to get me to to use all the power that the engine deliveres effortlessly to slide around in the saddle, while attacking the twisties. Even when required to rapidly shed speed, the Karizma feels as steady as a rock, though the brakes do feel a little wooden. Bajaj Pulsar 220 DTS-Fi launch soon
46
Future developments
DTS-Fi 220 CC
Bajaj Auto is expected to launch a fuel-injected variety of Pulsar by April 2007. With this introduction, Bajaj Auto would achieve a close second rank in the race of offering microprocessor based fuel injected motorbike to Indian customers after honors of the first rank went to Hero Honda's 125 cc motorbike, Glamour FI.[11] Acronym DTS-Fi stands for Digital Twin Spark ignition cum Fuel Injection. The DTS-Fi Pulsar will be powered by a more powerful 220 cc engine and is expected to hit a top speed of 135 km/h. Going by the version showcased by Bajaj Auto in the Delhi Auto Expo' of the year 2006, the forthcoming Pulsar would exhibit a longer wheelbase, factory-fitted rear and front disc brakes and several digital meters. The LCD speedometer on the DTS-Fi is likely to be orange in color and the entire speedometer display would be beautified. This new Pulsar will return a maximum power of 21 bhp (16 kW) and a maximum torque of 1.95 kgfm (19.1 Nm). Also it would the first two-wheeler in India to employ a hydraulically actuated 230 mm rear disc brake. The motorcycle would be 2,035 mm in length, 750 mm in width and 1,140 mm in overall height. The curb weight would be about 140 kg. 47
Fuel injection
As opposed to the carburetor, the fuel injection mechanism usually improves the engine startability, offers a brisker torque response to throttle changes and diagnostics features. It is possible to establish accurate closed-loop control of air-fuel ratio by using the fuel injection mechanism (as an actuator) and utilizing feedback information from an exhaust oxygen sensor (as a sensor). These two components require sophisticated manufacturing practices and therefore a closed-loop fuel injection system forms a costly proposition. It was discovered in late 1970s that accurate closed-loop control of air-fuel mixture encourages efficient destruction of exhaust pollutants in a three-way catalytic converters thereby enabling a gasoline engine to produce substantially low exhaust emission quantities as demanded by the emission standards worldwide. It is for this reason that microprocessor based fuel injection technology has been implemented widely in gasoline powered fourwheelers since early 1980s. In early 1990s, several global two-wheeler OEMs also began downsizing and adapting the fuel injection technology for use in two-wheelers; the most notable efforts[12] have perhaps been those from Honda.
48
Fuel injection technology in India
In India, all four wheelers since late 1990s feature microprocessor based closed-loop fuel injection technology in place of traditional carburetor to meet the Bharat emission standards imposed by the Government of India.[13] Indian two-wheeler companies have been little sluggish in comparison, however since early 2000s, they too have initiated developing the fuel injection technology to meet the emission standards of the future (early 2010s) and for customer appeal of a high-end technology. The relatively late entry of fuel injection technology in Indian two-wheelers is mainly attributed to the following two factors: higher cost sensitiveness of the Indian two-wheeler market in comparison with the Indian four-wheeler market, and, relatively loose emission standards that the Indian government has set for Indian two-wheelers in comparison with that for Indian fourwheelers. It is for these reasons, introductions of fuel-injected motorcycles such as Glamour FI, Pulsar 220 into Indian market are often considered as bold, aggressive moves. However, the early fuel injected two-wheelers in India are not expected to implement the aforesaid closed-loop control of air-fuel ratio in view of the consequent cost implications. Rather they are likely to implement the less costly option of "open-loop" or feed-forward regulation of air-fuel ratio thereby avoiding usage of (costly) exhaust oxygen sensor. Automotive experts argue that such a scheme, in comparison with the aforesaid closed-loop scheme, is often significantly less effective in reducing exhaust pollutants (see Catalytic converter#Rich Burn Spark Ignition Engines). As a result, the early fuel injected Indian
49
Impact of new Bajaj Pulsar bikes on upper market segment. two-wheelers are not likely to be more environment-friendly than their carburetted counterparts.
Technical tie-up between Bajaj Auto and Kawasaki
Heavy Industries of Japan to produce a range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115, Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840 crore), Kawasaki Heavy Industries has crafted new technologies for over a hundred years. These technologies have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants, construction machinery, automation systems, apart from a range of high quality, high reliability two-wheelers. Kawasaki has given the world its legendary series of 600-1200cc Ninja and 1600 Vulcan bikes. Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as performance.
Suzuki has sold 7,000 bikes of its 'Heat' model in this duration of one and half months, he said.The manufacturing plant in Gurgaon produces 10,000 bikes monthly currently and the company plans to take the capacity to around 1,80,000 bikes in one year. This wholly owned subsidiary of Suzuki Motors Japan had invested Rs 200 crore (Rs 2 billion) in this plant and would infuse fresh investment as and when the capacity goes up,
50
Impact of new Bajaj Pulsar bikes on upper market segment. with the aim being to achieve the 500,000 bikes production as soon as possible, Takata added.
51
Research design
Descriptive research design includes survey & fact findings enquiries of different kinds. The major purpose of descriptive research is description of state of affairs as it exits at present.
Sample design
: Simple random sampling
Simple random sampling also known as probability sampling Under this sampling design every item of universe has an equal chance of inclusion in sample. It is say to a lottery method.
Types of data: the type of datas is primary and secondary both. Here we first describe about the primary data. The two main methods of collecting the primary data are the observation and communication. Observation is used to get both past and current information. And in communication we use talking with respondents.
52
Sample size : - 100. Method of data collection: Through Questionnaire
LOGIC& SCOPE
1. Through this project it can be analyze that Bajaj company is more
popular among the customer or not
2. To analyze that DTSFI Technology in Bajaj Pulsar it will be helpful to
increase sale or not.

3. Through this research company can find out factors that helpful to attract
large customers.
53
OBJECTIVE OF THE STUDY
To analyze the impact Bajaj Pulsar (DTSFI) on the customer with respect to various upper level segments Bikes.
54
ANALYSIS
1. Age group A. 18-26 B. 27.-35 C. 36-44 D. 44 -52
Age factor
0%
12% 20%
68%
55
18-26 27-35 36-44 44-52
Interpretation:
Above data shows that the 18-26 age group users of Bajaj pulsar dts-I are more as compare to others age group bike users.
2. Your Occupation A. Service B. Business C. Student D. Professional E. Others
Occupation
8% Service Business Students Professional Others
16%
24%
32%
20%
56
Interpretation: Above analysis shows that the students are more users of Bajaj pulsar dts-I bike but others classes of people such as professional, service and business are using this bike .
3. Do you like the speeding bikes? Yes If no, then A. Mileage C .City E. Other No B. Comfort D. City driving
choice
64 36
80 60 40 20 0 Yes
no
Interpretation:
57
Impact of new Bajaj Pulsar bikes on upper market segment. Above analysis predicts that the 64% population of bike riders like fast speeding bikes and 34% population of bikes riders are not like fast bikes.
If no, then
29%
33%
mileage comfort city driving others
19%
19%
Interpretation: Disliking of speed bike of people due to many reasons such as city driving, comfort and mileage because this types of bikes are not fit for city driving due to rush on roads , width of roads.
58
4. How many k.m you travel on daily basis?

A. 31-50 B.51-100 C. 100 and more
Travels in K.M
60 40 20 0 31-50 51-100 52 36 12 100-more
Interpretation:
59
Impact of new Bajaj Pulsar bikes on upper market segment. Above analysis shows that the mostly people travel the bikes on daily basis between 31-50 k.m but quite possible many people travel 51-100 and above.
5. Is Reaching at your destination on time must

Yes If no, then what you do, if you get late No
A. Speed up my travel B. move over through narrow lanes C. Wrong side driving D. Crossing over the dividers E. Others
32% Yes NO 68%
60
Interpretation: Analysis shows that the most of population of bike user satisfied with the chasing the destination on time due to many reason because bike has fast speed, disk break .
If no, then what you do
Speed up my travel 18% 12% 24% Move over through narrow lnes wrong side driving Crossing over the dividers Above all
15%
31%
Interpretation: ] Analysis shows that the if people get late for chase the destination they accelerate speed of bike, move over through narrow lanes and ride the bike on wrong sides and above all.
61
6. You have any idea about disk brake bikes.

Yes No
If, yes then what are its advantages A. instant stops C. Secured high speed acceralaration B. Safety D. Full control
Disk Brakes
68 70 60 50 40 30 20 10 0 Yes No 32
Interpretation:
62
Impact of new Bajaj Pulsar bikes on upper market segment. Analysis shows that the most of bike users have idea about the disk breaks but some population of bike users did not use disk brakes bikes.
If, yes then
Idea
11% 35% 29% 7% 18%
Instant Stop safety Secrued high acceration full control others
Interpretation: Analysis shows that the disk breaks bike have many attributes full control, instant stop, safety and security at time of riding the bikes on roads.
63
7. Do you know about the Bajaj pulsar dts-I?

Yes If yes, how A. News paper C. posters B. Advertisements D. Road shows No
Awareness
88 90 80 70
5555555555555555555555555555555555 50
40 30 20 10 0 Yes No 12
60
Interpretation:
64
Impact of new Bajaj Pulsar bikes on upper market segment. Above analysis shows that the mostly people aware about the bike but few people are not quite aware.
If yes then,
Intruments
7%
7%
15%
News paper Advertisment posters road shows
71%
Interpretation: Analysis shows that most of people get the information through the print media, electronic media and above all through road shows.
65
8. You consider the pulsar good for? A. highway roads B. City roads C. Street roads D. Others
0% 8%
24%
Highway roads Cityroads Streetsroads Others 68%
Interpretation:
66
Impact of new Bajaj Pulsar bikes on upper market segment. Analysis shows that the 68% populations of bike users give their opinions about bike good for highway roads, 24% people good for city roads and others street roads.
9. DTS-I has the following attributes. A. Engine power180cc-220cc C. Disk breaks E .Others B. LCD meter D.100k.m/ph speed seconds
Attributes
22%
0% Engine power180cc-220cc 41% LCD meter Disk breaks 100k.m/ph speed seconds Others
33%
4%
67
10. Which brands most appropriate substitutes of pulsar, you consider prefer most? A .Hero Honda (karizma) B. Suzuki (Zeus) C .TVS (Apache D. Others
Substitute
22% 39% Hero Honda(karizma) Suzuki(zeus) TVS(Apache) Others 30% 9%
68
11. Which one of following is most appropriate for the marketing of pulsar dtsi?
A. Brand Ambassador C. Sports Celebrity B .Media Celebrity D. Others
16%
20% Brand Ambassadar Media Celebraty Sports Celebraty
32%
Others 32%
69
12. Mark the pulsar DTSI according to your expectation. A. Above B. Average C. Below
Expectation
13% Above 38% 49% Avarage Below
70
13. Do you consider switch over to the pulsar DTSI.
A.
Yes
B.
No
Considration
48% 52%
Yes No
71
Findings 1. Indian roads are not suitable for these types of bikes. 2. Students and youths are more interested. 4. Its provides safety and security. 5. Mileage of these types of bikes is poor. 6. Its good for long riding. 7. DTSI Technology of bikes liking by bike users.
8.
Its has many advantage full control of speed, safety and stylish look.
9. Basically Karizma is major competitor of pulsar.
72
73
RECOMMENDATION
1.
The crags of Bajaj pulsar bike is very much among the Customer especially in the youths.
2. Company should emphasize on improving the mileage of bike.

3.
To increase the brand awareness the of bikes help of sports and media celebrity taken. To know the current market demand through regular market survey. Its must improve quality of chain socket and indicators.
4.
5.
6. Its pay attention to rural markets.

7.
To increase the sale of bike should take the help of print media, Electronic media& road shows.
8. Try to add some graphics in the pulsar bikes so that looks

74
More attractive. 9. Basically carizma, Apacha & CBZ is Major Competitor of palsar
75
CONCLUSION In the research I have found that the share of Bajaj dts-I is quite large in upper segment bikes and its dominating position too. Du to its excellent features and the logo of Bajaj attach to it helps its to influence people to buy it. Its the bike with good pickup and provides a variety in ccand these are four types are 150cc, 180ccc, 200cc upcoming220cc. That is why its more appreciated in the market of new generation due to its looks features and smooth biking. Bajaj pulsar has large share in the bike market and has made plan to launch very soon 22occ bike in market but company pay attention more in mileage of bike because people more conscious about the fuel.
76
77
BIBLIOGRAPHY 1. www.bajaj.com 2. Www. Bajaj pulsar .com 3. Wickypedia
Books concerned C.R Kothari
78
79
QUESTIONNAIRE
1. Age group 18-26 2. Your Occupation A. Service B. Business C. Student D. Professional E. Others 3. Do you like the speeding bikes? Yes If no, then A. Mileage C .City E. Other No B. Comfort D. City driving 27.-35 36-44 44 -52
4. How many K. M you travel on daily basis? A. 31-50 B.51-100 C. 100 and more
5. Is reaching at your destination on time must. Yes If, then what you do, if you get late A. Speed up my travel B. move over through narrow lanes C. Wrong side driving D. Crossing over the dividers E. Others 6. You have any idea about disk breaks bikes. Yes No If yes then what are its advantages A. instant stops C. Secured high speed acceralaration E. Others 7. Do you know about the pulsar? Yes If yes, how No B. Safety D. Full control No
80
Impact of new Bajaj Pulsar bikes on upper market segment. A. News paper C. posters 8. You consider the pulsar good for? A. Highway roads B. City roads C. Street roads D. Others 9. DTSFI has the following attributes A. Engine power 180CC-220CC B. LCD meter E. Others C. Disk breaks D.100km/ph speed 60 seconds B. Advertisements D. Road shows
10. Which brand is most appropriate substitute of pulsar, you consider prefer most. A. Hero Honda (karizma) B. Suzuki (Zeus) C. TVS (apache) D. Others
11. Which one of the following is most appropriate for the marketing of pulsar? A. Brand Ambassador C. Sports Celebrity B .Media Celebrity D. Others
12 Mark the pulsar DTSFI according to your expectation. Above Average Below
13. Do you consider switch over to the pulsar DTSFI. Yes If yes why 1.. 2.. 3.. 4. No
Name: ........ Address: Phone no: .......
81

Bajaj Pulsar Research Report Final

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INDEX 1. Introduction 2. Types of bikes 3. About the Bajaj automobiles 4. Subsidiary of Bajaj 5. competitor of Bajaj 6. About DTS-I 7.

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

In 1894, Hildebrand & Wolfmller became the first motorcycle

available for purchase.

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

Harley-Davidson Softail Heritage Classic. A typical "cruiser" design

Impact of new Bajaj Pulsar bikes on upper market segment.

An Italian 125cc Cagiva Planet.

Impact of new Bajaj Pulsar bikes on upper market segment.

A Kawasaki ZX-7RR sport bike

Impact of new Bajaj Pulsar bikes on upper market segment.

Sport touring motorcycles

About the Bajaj company

Versions and features

Impact of new Bajaj Pulsar bikes on upper market segment.

2007 Bajaj launched to 220 CC. Pulsar DTSFI

Impact of new Bajaj Pulsar bikes on upper market segment.

OBJECTIVE OF THE STUDY

Impact of new Bajaj Pulsar bikes on upper market segment.

To know why consumer purchase Bajaj Pulsar (DTSFI) .

To know the brand loyalty of Bajaj Pulsar (DTSFI) product

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

1. Bajaj Auto Finance Ltd.

2. Bajaj Auto Holdings Ltd.;

3. Bajaj Electricals Ltd.;

4. Bajaj Hindustan Ltd.;

5. Maharashtra Scooters Ltd.; Mukand Ltd.

Impact of new Bajaj Pulsar bikes on upper market segment.

Bajaj CT 100 DLX

Impact of new Bajaj Pulsar bikes on upper market segment.

2.75 - 18, 4/6 PR 2.75-18, 6 PR

9.3 litres 2.2 litres

1950 mm 770 mm 1065 mm 1225 mm 109 kg Black, Wine Red, Purple

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

Bajaj Pulsar 150

Impact of new Bajaj Pulsar bikes on upper market segment.

Bajaj Pulsar 180 Electric Start

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

2. Suzuki Motor Corporation

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

Suzuki Launches New Bike 'Zeus'

Impact of new Bajaj Pulsar bikes on upper market segment.

TVS Motor Launches 150 CC Bikes Apache

Impact of new Bajaj Pulsar bikes on upper market segment.

Bajaj Auto to Launch Rs. 1 Lakh Bike

Impact of new Bajaj Pulsar bikes on upper market segment.

DTSi (Digital Twin Spark ignition)

Impact of new Bajaj Pulsar bikes on upper market segment.

More powerful features

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

Impact of new Bajaj Pulsar bikes on upper market segment.

Pulsar 200CC fuel efficient bike