A STUDY ON CUSTOMER SATISFACTION TOWARDS ARUN ICE CREAM WITH SPECIAL REFERENCES TO HATSUN INDIA PRIVATE LIMITED

We would be thankful if you share some of your valuable opinion regarding the following questionnaire.

PERSONAL DETAILS 1. Name

2. Address

3. Age

: Between 20 25 Between 31 -35 Between 26 -30 Above 35

4. Gender

: Male Female

5. Qualification : Graduation 10th Post Graduation Others 12th

6. Monthly Income [ FAMILY ] Less than 6000 12001 - 18000 6001 - 12000 18001 and Above

7. What is your current occupation? Professional Business Other Pls specify

8. How many products do you know in arun brand? a)1 b)3 c)5

9. Which of the following arun ice cream varieties do you like to buy? Exotics (casata slice) Cups Tubs Bars Crunchit (cone)

Family packs

10. What ice cream flavor do you like? Vanilla Strawberry Butterscotch Others

11. Who usually decide the choice of ice cream? Own decision Parents Friends Retailer

12. You take ice cream because? I like to eat cold in summers It is my favorite deserts I love the taste of ice cream

13. How frequently do you purchase ice cream? Daily Festive season Weekly Monthly Occasionally

14. What do you think about the price? Very Very high Low High Very low Moderate

15. From where do you buy an ice cream? Near by store Hotels Ice cream parlor Ice cream cart/vehicles

16. How do you know about arun ice cream? Television Magazines Hoarding Others News paper

17. What factor do you consider while buying arun ice creams? Price Availability Brand Packaging Taste

18.Is arun ice cream easily available? Yes No

19. Which type of promotion is attractive? Buy 1 get 1 free Discount vouchers Seasonal Discount Membership privileges

20. Can you recall arun ice cream advertisement? Yes No

21. Do you agree the arun product have good preservative? Agree Strongly Disagree

22. How do you scale arun ice cream? Excellent Good Average Poor

23 Reason for buying arun family packages? Packaging Softness c Schemes Availability

24. What is the level of satisfaction with variety of arun ice cream? Highly satisfied Dissatisfied Satisfied Highly dissatisfied

25.Please write your comments and suggestions for improvement: