CHAPTER 6: COMPETITIVE SITUATION

6.1 Direct Competitors Spritzer +Fibre do not compare itself to other drinks on the shelves. In view of the fierce competition from competitors as well as the demand for material water is increasing, Spritzer had looked into possible to offer some unique products to the clients and at the same time to avoid competition from the market. 6.2 Indirect Competitors 6.2.1 Eau Claire

Company Overview Eau Claire, pronounced as "Oh Claire" which means clear water in French, is one of the leading Premium Mineral Natural Mineral Water brand both in Malaysia and global. Their reputation was confirmed by a venerable voice of authority, The Malaysia Tatler, which in May 2003 described Eau Claire as "minerally satisfying" with "smooth and silky texture" and a "classy, simple and nice" appearance. Eau Claire, Premium Mineral Water is bottled from a source few hundred feets below the ground of the Tropical Rainforest. Eau Claire's quality control processes are being audited more than 6 times a year by third parties for example HACCP, HALAL. ABWA. ISO, and some other reputable clients as well. This is their commitment to PRODUCT EXCELLENCE. Product Range Eau Claire mineral water Eau Claire Sportz Sparkling Flavoured Water. Available in 3 flavours; Rose, Apple and Lemon Lime. ec sante - Wild Lingzhi Tea

6.2.2 F&N ICE MOUNTAIN

Company Overview Fraser and Neave, Limited (F&NL) has been quenching the thirst of consumers since 1883 and has since established itself as a leading player in the food and beverage arena in Singapore and Malaysia. F&N recognises the changing lifestyles of consumers, their growing sophistication and the need for trust and good brand experiences. The trend towards the consumption of healthy products has become increasingly important for the F&B industry, as consumers today are keenly aware of health issues. F&N has built a strong beverage portfolio to meet this trend. Its portfolio of healthy beverages and food products include 100PLUS isotonic drink, F&N MAGNOLIA Milk, F&N FRUIT TREE juices, F&N NUTRISOY, F&N NUTRITEA, F&N SEASONS Asianinspired drinks and teas, F&N ICE MOUNTAIN water, F&N aLIVE yoghurt, ZESTA, alongside F&Ns range of sparkling drinks. Today F&NL is a leading Pan Asian Consumer Group with core expertise and dominant standing in the Food & Beverage, Property, and Publishing & Printing industries. F&N ICE MOUNTAIN Bottled Water, Singapore's number one brand of bottled water is trusted for its quality is conveniently available to quench Singaporeans thirst in this hot and humid climate. Product Range F&N Sparkling Drinks ZESTA 100PLUS F&N SEASONS F&N ICE MOUNTAIN F&N MAGNOLIA F&N DAISY Low Fat Milk FARMHOUSE F&N NUTRISOY F&N NUTRITEA F&N FRUIT TREE FRESH F&N aLIVE

6.2.3 Bleu

Company Overview Permanis was incorporated in Malaysia under the Companies Act 1965 on 3 October 1973 and has since been primarily involved in the manufacturing, distribution and marketing of beverages under franchise from PepsiCo. It is a wholly-owned subsidiary of CI Holdings Berhad and is one of Malaysias leading beverage manufacturers and have a comprehensive network to distribute products throughout Peninsular Malaysia, Sabah and Sarawak. Permanis has presence in the majority of the segments in the beverage industry, namely, Carbonated Soft Drinks, Isotonic Drinks, Ready to Drink Coffee and Tea, Juice, Energy Drinks, Asian Drinks and Mineral Water. The company also plans to penetrate new and growing segments in the future.In the year 2000 and 2001, the plant in Bangi, Selangor was voted by PepsiCo. Inc. as the most efficiently operated Pepsi-affiliated plant in the world. Permanis is ISO certified 9001:2000 (Quality Management Systems) certified. Products Range Pepsi 7Up Mountain Dew Mirinda Revive Gatorade Tropicana Twister Kickapoo Lipton Ice Tea Everness Sting Root Beer FROST Chill Bleu Mineral Water/Drinking Water Excel

6.2.4 SeaMaster

Company Overview R O Water Sdn Bhd is a Malaysian company, established in 1997. It is one of the largest manufacturers in Malaysia of bottled water using the reverse osmosis. With a purpose-built 90,000 sq ft factory located on the outskirts of Kuala Lumpur, R O Water has a current production capacity of 500,000 cartons of bottled reverse osmosis water per month. Standard bottle sizes are 1.5 litres and 0.5 litres. The company has made substantial investment in the latest processing equipment from the USA and automation equipment from Europe for its production line. Product Range SeaMaster RO Pink Hot Wave Actions Vin KA ChunShui Green Roms

6.2.5 Dasani

Company Overview Dasani is a brand of bottled water from the Coca-Cola Company, launched in 1999 after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world. Like all beverages produced by The Coca-Cola Company, their water brands are manufactured and packaged according to strict safety and quality requirements. In addition to local, state, and federal regulations, the Coca-Cola system requires certain global operating standards through The Coca-Cola Management System, which helps ensure quality in everything they do. Quality compliance throughout the Coca-Cola system is verified by periodic onsite audits conducted by The Coca-Cola Company and, in some cases, third-parties. Through multiple treatment steps including disinfection, filtration, purification, and routine monitoring of equipment and water quality, The Coca-Cola Company ensures that purified DASANI is produced in accordance with FDA and our additional quality standards. Even though DASANI is produced and packaged in different locations, the same taste and quality is guaranteed. Product Range Dasani Natural Mineral Water Dasani Purified Water

6.2.7 Monte Verde

Company Overview Monte Verde focuses on importing Italian foods and delicacies into the Malaysian market. This includes artisan handmade pastas, extra virgin olive oil, mineral water, premium quality balsamic vinegar and more, all of which are sourced in Italy to ensure that their products are of The True Taste of Italy. Monte Verde creates a whole new experience with mineral water sourced from the Pre-Alps of Italy. At the heart of this Northern Italian Alps lies one of nature's most delicate and beautiful flows of water that is full of natural minerals. Collected from an ancient glacial basin, this water goes through a natural filter full of mineral-filled soil. The water that flows through them extracts these natural substances that create a rich and mineral-filled drinking water that stimulates the taste buds. Monte Verde produces both still and sparkling water, which can be perfectly enjoyed with a group of friends over dinner or even on an afternoon of relaxation. Certified in compliance with the UNI EN ISO 9001:2008 and approved by SGS International Food Standard, this refreshing and mild diuretic mineral water's right equilibrium of saline makes it suitable for the nourishment of infants and elders. Their low level of sodium and nitrates makes the Monte Verde Mineral Water the ideal table water for daily consumption. Product Range Juices Tomato Sauce Olive Oil Vinegars Soups & Sauces Mineral Water Pasta Sea Salts Cappucino Panettone

6.2.6 Evian

Company Overview For over 200 years, Evian has been keeping things fresh from every angle, constantly challenging conventions and setting new trends. The water itself never changes, perfect and timeless. But the spirit is one of perpetual reinvention. From the fabled discovery of the benefits of evian water, to the most outstanding stages of its development, discover why it has been around for so long and why it is always so modern. Product Range Bottled water (in glass and PET, limited editions in partnership with famous designers) Facial spray

6.2.8 Jusco Selection 6.2.9 Tesco Choice 6.2.10 Carrefour 6.2.11 Mesra 6.2.12 Select