Line Card Program Planning Sheet PD661 - 12/05/2011

Program Planning Sheet

Program Title: Line Card Project Program Date: 12/5/11 Starting Time: On going Ending Time:On going Location: Various: Tencarva, Najera Design, Parties Responsible: Walter Hieber, Graphics Designers, Salesmen, SSS. Anticipated # in attendance: ___________ 1) Program Description: a graphically attractive Line card created listing the manufacturers represented per location and the contact information. The document will be both electronic and print. For tracking a onetime shipping discount code will be provided or free gift code. 2) What are your primary goals for this program: (2-3) A) Short term goals a) To provide potential/current customers a list of the manufacturers we represent and serve as a reason to visit prospects and share the new document. b) Clarify the manufacturers we currently represent as we have lost some and added others. c) Deliver shipping tracking code to illicit the customer to look at the line card and perform an action that returns an emotionally positive experience. B) Long term goals a) Provide visual reminders that link our manufacturer with Tencarva b) Encourage communication between Tencarva and our customers c) Encourage sales and service of our products C) Tencarva content goals What is the Tencarva Core Value Connection? a) Good Communication b) People Friendly c) Goal Focused behaviors 3) Who are your primary target populations? Sales Support Staff Shop Technicians Shop Managers Shipping and Receiving Delivery Staff Receptionist Inside Applications Engineers X Sales Engineers Accounts Receivable Accounts Payable IT Department Municipal Order Entry Personnel Tax and Accounting Department Board of Directors Human Resources Department X Marketing Department S2K Users Data Entry Clerks Management Staff Industrial Customers Municipal Customers X Potential New Customers X Past Customers Uniguard Division ESSCO Division Hudson Pump Staff GPM Staff Tencarva (proper) Staff Particular Individual______________

Line Card Program Planning Sheet PD661 - 12/05/2011

4) Who are your partners for this program? Other departments or staff members? (Think about target populations & location) Receptionist will record the calls for the free gift, SSS will honor the free shipping. Sales staff will deliver the new line cards, Shipping will send out the gift in the box with the order. 5) Publicity (think creatively!) How does other staff find out this program? What makes them want to participate? When the tracking code has 25 responders the salesperson gets an award (TBD). X Word of mouth phone calls personal e-mails X mass e-mail e-vites X flyers Dept. Chairs tabling table-tents banners club meetings newspaper chalk boarding free giveaways Staff meetings X Tencarva Forum Instant Messaging Other _____________________________ 6) What will your budget be for this program? Where is the money coming from, and on what in particular will you be spending it? PRP from manufacturers will cover the cost of designing, printing the line cards, as well as purchasing the free gifts to be given away in the tracking method. $2500.00 Design and printing, $500.00 gifts. What is the Time Cost? Development of the line cards: 2 weeks, Printing of the line cards, 1 week, determining and purchasing the gift: 1 week. What is the Effort Cost? Evaluate the rough drafts, make corrections, authorize the production, and disperse the cards. How often will this cost happen? Once every two years unless needed more often. TOTAL Time: 4 weeks TOTAL EXPENSES: Item: Cost: Estimated $3000.00 7) How will you measure the success of the program? What kind of evaluation Methods will you use? a) Free gift tracking code that will be used to determine that customers are seeing the line card.

Line Card Program Planning Sheet PD661 - 12/05/2011

b) Customers purchasing Items that they previously were not aware that we offered. 8) What will you do for follow-up and tracking? phone calls personal e-mails personal notes e-cards meeting/coffee/lunch follow-up program X Other : Send out the free gift or credit $25 in shipping 9) What is your timeline for the program? 5 Weeks Task: Person Responsible: Walter Hieber Report to whom when complete: Walter Hieber Deadline Jan 10th 2012 *** DONT FORGET: Materials/Supplies: Line Card Art Line Card Paper Production Free gifts: Key chain, Coffee cups, tee shirts, Desk Weight, Free sandwich card, Coupon codes Tracking Excel Sheet. Web Site Free gift code form