Social Audience Report

Key Metrics: @Strynatka | Mar - 24 - 2012 Total Followers

@Strynatka has 788 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).

Total Followers

788

Identified Audience

Identified Audience
Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. Consumers are defined as individuals who are publicly identifiable, determined by over 30 factors.

578
Ryan Strynatka
@Strynatka | Nov 17 2008

73%

VP of Product Management @ Radian6. Newly repatriated Canadian, product management and marketing professional, avid traveler.

Social Pull

Social Pull
Pull is an audience-based metric that measures an audience's transparency, level of social participation and their total consumer reach, as compared to the average social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull.

14x
Social Audience Breakdown

Tweets Followers Following

482 788 673

Insights: @Strynatka has a high consumer ratio compared to other accounts.

AUDIENCE BREAKDOWN

Audience Crossover

Insights: @Strynatka and @Strynatka-friends share 648 followers.

Audience Crossover

Audience Reach Insights

Ryan Strynatka
@Strynatka | Nov 17 2008 Insights: On average each of @Strynatka fans/followers can potentially reach 12,552 people

VP of Product Management @ Radian6. Newly repatriated Canadian, product management and marketing professional, avid traveler.

Average Network Size

Tweets Followers Following

482 788 673

Insights: - 44% of @Strynatka's consumer audience have 501 - 5k connections.

Network Size
Breakdown

Audience Social Insights

Insights: @Strynatka's 517 consumer audience is active on atleast 3,130 social profiles and/or blogs.

Social Media Use

Insights:

Ryan Strynatka
@Strynatka | Nov 17 2008

46% of @Strynatka's consumer audience has been matched to a Facebook profile. @Strynatka's consumer audience uses Quora more than the average.

VP of Product Management @ Radian6. Newly repatriated Canadian, product management and marketing professional, avid traveler.

Social Memberships

Tweets Followers Following

482 788 673 Insights: 42% of @Strynatka's consumer audience have been identified as a Geo Location.

Online Activities

Audience Demographics Insights

Insights: @Strynatka's audience is 72% male and 28% female.

Ryan Strynatka
@Strynatka | Nov 17 2008

GENDER

VP of Product Management @ Radian6. Newly repatriated Canadian, product management and marketing professional, avid traveler. Insights: 33% of @Strynatka's audience is between 36 45.

Tweets Followers Following

482 788 673

AGE RANGE

Audience Demographics Insights

Insights: Compared to the average, @Strynatka's female audience is more in the age range of 36 - 45.

Ryan Strynatka
@Strynatka | Nov 17 2008

AGE BY GENDER FEMALE

VP of Product Management @ Radian6. Newly repatriated Canadian, product management and marketing professional, avid traveler. Insights: Compared to the average, @Strynatka's male audience is more in the age range of 46 - 55.

Tweets Followers Following

482 788 673

AGE BY GENDER MALE

Audience Geographic Insights

Insights: @Strynatka has more people from Saint John, New Brunswick, Canada than average.

TOP 10 CITIES Ryan Strynatka

@Strynatka | Nov 17 2008

VP of Product Management @ Radian6. Newly repatriated Canadian, product management and marketing professional, avid traveler. Insights: @Strynatka has more people from Massachusetts, USA than average.

Tweets Followers Following

482 788 673

STATES

Audience Geographic Insights

Insights: @Strynatka has less people from USA than average.

Ryan Strynatka
@Strynatka | Nov 17 2008

COUNTRY

VP of Product Management @ Radian6. Newly repatriated Canadian, product management and marketing professional, avid traveler.

Tweets Followers Following

482 788 673

Audience Interests Insights

Insights: Compared to the averge audience, @Strynatka's top three interests are Business, Technology, and Politics.

Ryan Strynatka
@Strynatka | Nov 17 2008

INTEREST AFFINITY

VP of Product Management @ Radian6. Newly repatriated Canadian, product management and marketing professional, avid traveler.

Tweets Followers Following

482 788

Audience Education Insights

673 Insights: @Strynatka's followers attended 'Ivy League college's more than average.

EDUCATION TYPE

Audience Career Insights

Insights: @Strynatka'sconsumer audience has a high level of income compared to the average.

INCOME LEVEL

Insights: Compare to average audience @Strynatka's top three industries are Hardware, Auto, and Technology.

Ryan Strynatka
@Strynatka | Nov 17 2008

VP of Product Management @ Radian6. Newly repatriated Canadian, product management and marketing professional, avid traveler.

Tweets Followers Following

482 788 673

INDUSTRY