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Enrollment No: Name : Area of specialization: Title of the Project: 0921000989 Swati Aggarwal Marketing SOLAR POWER FOR RURAL APPLICATIONS

Statement of the problem: 1.The current manufacturing process of white LEDs has not matured enough for them to be produced at low enough cost for widespread use.2. The process used to deposit the active semiconductor layers of the LED must be improved to increase yields and manufacturing throughput.3. LEDs also have limited temperature tolerance and falling efficiency as temperature rises.4. The quality of light from the hurricane lantern is abysmal. Objectives of the study: The SWOT analysis is the sole objective of the study. The strengths, weaknesses, opportunity and threats have been analyzed through this study. Determination of strength, weaknesses, opportunity and threat will help the Company to increase its strength, to reduce its weaknesses, convert opportunity into goals and overcome threats with in appropriate time. This SWOT analysis will help provide the company an edge to deal with in a competitive environment. Methodology: Primary Data & Secondary Data

Explanation of the Method: Primary data is one which is collected first time and original in nature. In the survey, the data was collected through questionnaires and personal interview which had opened ended and multiple choice questions. This is the data which is already collected by someone else. This was collected through journals, magazines, newspaper and internet.

Company Name:

MOSERBAER INDIA LTD.

Company Profile: Moser Baer, headquartered in New Delhi, is one of India's leading technologies Companies. Established in 1983, Moser Baer successfully developed cutting Edge technologies to become the world's second largest manufacturer of Optical Storage media like CDs and DVDs. The company also emerged as the First to market the next-generation of storage formats like Bluray Discs and HD DVD. Moser Baer is second largest manufacturer of optical storage media like CDs & DVDs in the world. It is first to market the next generation Blue-ray Discs & HD DVDs. It has diversified itself into areas of solar energy, home entertainment and IT peripherals & consumer electronics. Moser Baer has a presence in over 82 countries, six marketing offices in India, the US, Europe and Japan, & employee strength of 7500 people. The company is the first to offer home videos in every popular language of India and it is today India's largest Home Entertainment Company. Moser Baer Entertainment has acquired rights for close to 10,000 movie titles in all popular languages and has already released close to 3,000 of them in the market.

Questionnaire (10 to 15 questions)

1. Do you think Solar power is a viable alternative to fossil fuels? 2. Do you think Solar power can replace coal and cow dung as fuel? 3. Are you happy with the current lanterns? 4. Will you opt for an alternative lantern which is cheaper and better than current lanterns? 5. Will you go for solar power if it causes less pollution than current fossil fuels? 6. Do you know about solar power and how it is generated? 7. Do you think that solar lanterns would be safer than kerosene lanterns? 8. Even if the solar lantern was marginally more expensive than kerosene lanterns, would you buy one since it causes less pollution? 9. Would you like to lessen pollution due to current fossil fuel usage? 10. Are you happy with the performance of solar lanterns? 11. Would you want to go back to kerosene lanterns after using solar lanterns?

Number of the respondents: Area of study:

50 Village Tinwari, Tehsil Osian, Jodhpur, Rajasthan.

Method you will use to classify data: Preparation of questionnaire for assessing the result of our research proved that solar power caused no pollution. Solar energy can be used to power houses and their electronic appliances, such as flashlights, electric motors and even such things as refrigerators & it can also be used to heat waters and cool buildings. Method you will use to Present data: Through rating, pie charts, percentage, tables and graph.

References:

1 career advisor program workbook-Moserbaer India Ltd. 2

Kothari C.R., Research Methodology Vishwa Publication, New Delhi, 2nd edition. 3 Philip, Marketing Management, Prentice Hall of India Pvt .ltd .New Delhi, 9th edition. 4 www.MoserbaerIndialtd.com

Chapterization Scheme:

1. There are more manufacturers that are competing in the solar market.

2. It has opened the market up to several international Companies, and many of the most recognized solar brands are European. 3. One of the biggest issues of solar power system is efficiency. 4. The cost of building and installing a system is often expensive, and those who are willing to make the financial investment in solar energy want to be sure to get their moneys worth. Profile to Project Guide: Name: Age: Educational Qualification: Years of Experience: Current Organization: Current Designation: Brief Profile: Address: House No.: Street: State: Phone No. (Residence): Phone No. (Office): Mobile: E-Mail: C-122, Second Floor South City 2, Gurgaon Haryana 0124 4274078 9711992495 9711992495 yyadava@gmail.com Yadavendra Yadava 32 BE (Computer Science), MBA (Finance and Systems) 8 Genpact LLC Manager, Analytics