Branding Guidelines

Passenger Vehicle Lubricants

Communications System > Examples

Mobil 1 Motorsports –
Cars
Lock-up
The horizontal Mobil 1 lock-up in full color is
preferred, however the two-line Mobil 1 lock-up or
large boxed ‘1’ may be used if it provides a better
fit. Do not alter artwork provided — other than scal-
ing to your application.

Color
When possible, reproduce four-color. If reproducing
in black and white, use the concentric ‘o’ version of
the lock-up.

Placement
If possible, allow adequate clear space of an ‘M’
height around the lock-up. Never overlap or create a
montage of the lock-up with other logos. Illustrations
show possible, but not required placements.

Note: For material creation, please contact the

Global Motorsports Team (Strategic Global Alliances
Group).

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 Branding Guidelines

Passenger Vehicle Lubricants

Communications System > Examples

Mobil 1 Motorsports –
Applications
Lock-up
The horizontal Mobil 1 lock-up in full color is
preferred, however the two-line Mobil 1 lock-up or Track signage
the large boxed ‘1’ may be used if it provides a
better fit. Do not alter artwork provided — other
than scaling to your application.

Color
When possible, reproduce four-color process. If
printing in black and white, use the concentric ‘o’
version of the lock-up.

Layout
Never overlap or create a montage of the lock-up
with other logos.

Note: For material creation, please contact the

Global Motorsports Team (Strategic Global Alliances
Group).

Banners Tent

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 Branding Guidelines

Passenger Vehicle Lubricants

Communications System > Examples

Mobil 1 Motorsports –
Co-branding
In motorsports, there are promotions and events
created with partners. When using the Mobil lock-
up with another brand identity, take care to achieve
a visual balance between the two so that they are
equally prominent.

Lock-up
The horizontal Mobil 1 lock-up in full color is
preferred, however the two-line Mobil 1 lock-up or
large boxed ‘1’ may be used if it provides a better
fit. Do not alter artwork provided — other than scal-
ing to your application.

Color
When possible, reproduce four-color process. If
printing in black and white, use the concentric ‘o’
version of the lock-up.

Layout
If possible, allow adequate clear space of an ‘M’
height around the lock-up. Never overlap or create a
montage of the lock-up with other logos. Illustrations
show possible, but not required placements.

Placement
Preferred placement is left in a horizontal format
and above in a vertical format.

Note: For material creation, please contact the

Global Motorsports Team (Strategic Global Alliances
Group).

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 Branding Guidelines

Passenger Vehicle Lubricants

Communications System > Examples

Mobil 1 Motorsports –
CD and Video Labels
Lock-up Compact Disc Title CD label
The horizontal Mobil 1 lock-up in full color is Second Line
preferred. Do not alter artwork provided — other Version Number
© ExxonMobil Corporation
than scaling to your application.

Color
Print four-color process. For Internal Use only

The center bands consist of black, Mobil 1 grey

(Pantone® Cool Grey 6) and ExxonMobil blue
(Pantone® 236). Type prints black or reverses to
white.

Layout
Allow adequate clear space of an ‘M’ height around Video label
the lock-up. On CD label, center the Mobil 1 logo
horizontally and vertically in lower white band. On
video label, place the Mobil 1 logo in the lower right Video Title
corner. Second Line
Version Number
© ExxonMobil Corporation

“For internal use only” may be omitted if CD is for For Internal Use only

customer presentation.

Legal
Include this copyright statement:
© Exxon Mobil Corporation

Note: For material creation, please contact the

Global Motorsports Team (Strategic Global Alliances
Group). Typography
Title Helvetica Bold 16.5/18 pt UC/lc
Version Helvetica Bold 10 pt UC/lc
Legal Helvetica 5 pt UC/lc
Usage Helvetica Bold 8 pt UC/lc

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