Vision:- A significant player in the global tyre industry and a brand of choice providing customer delight and continuosly

enhancing stakeholder value.

It is aleading Indian tyre manufacturer. Head quartered in Gurgaon, a corporate-hub in the National Capital Region of India. Registered as a company in 1976,Apollo is built around the core principles of creating stakeholder value through reliability in its products and dependability in its relationships. Apollo worked on a portfolio of products, tuned to customer needs and an array of innovative marketing initiatives to establish itself as a leader in its home market. Some of these include segmenting customers by their load and mileage requirements, running tyre loyalty programmes, establishing customer contact programmes which resulted in better health and driving habits, introducing Indias first farm radials and Indias first range of high-speed tubeless passenger car tyres. The three domestic markets of India, Southern Africa and Europe, Apollo operates through a network of branded, exclusive or multi-product outlets. In South Africa the branded outlets are called Dunlop Zones, while in India they are variously named Apollo Tyre World. For Apollo Tyres, offering the right product to the right customer is essential. Special efforts are made to understand customer needs and segment the market accordingly. For the commercial vehicle community the company runs extensive HIV-AIDS awareness and prevention programmes and has established Health Care Clinics across the country to cater to the communitys health needs. The Company was promoted by Bharat Steel Tubes, Ltd. Raunaq International Pvt. Ltd.,Raunaq & Co. Pvt. Ltd., Raunaq Singh, Mathew T. Marattukalam and Jacob Thomas. Introduction Apollo tyres is a high performance company and the leadind india tyre manufacturer.The company currently produces tyres for ultra and high speed passenger cars, trucks and bus.I t has three manufacturing units in india at kalamasseri kochin kerala,perambra kochin kerala, limdabaroda gujarath. Mission To nurture and cherish Apollo tyres ltd in the position of a leader of the industry in india, who is also recognized and respected as a manufacturer of world class products. Product 1. Passenger car 2. 4x4 3. Light Truck 4. Truck and Bus 5. Bicycles 6. Agriculture. 7. Off the Road & Earthmover. 8. Speciality tyres Products

1. MRF is the leading manufacturer of tyres in almost all segments. 2. Being driven by technology and product innovation, every tyre that comes out is of the highest standards and tested to weather the toughest conditions take on any road. 3. MRF has diverse business interests which also include Pretreads, Paint and Coats andToys. Services: MRF offers a whole host of services to its customers, ranging from helping them pick the tyre of their choice to helping them maintain their vehicle. S.W.O.T ANALYSIS Strengths 1. 2. 3. 4. Established brand names (key in the replacement market) Extensive distribution networks - For example, Apollo Tyres has 118 district offices, 12 distribution centres and 4,250 dealers Good R&D initiatives by top players

Weaknesses 1. Cost Pressures - The profitability of the industry has high correlation with the prices of key raw materials such as rubber and crude oil, as they account for more than 70%of the total costs 2. Pricing Pressures- The huge raw material costs have resulted in pressure on the realisations and hence, the players have been vouching to increase the prices,although, 3. Due to competitive pressures, they have not been able to pass on the entire increase to the customer 4. Highly capital intensive - It requires about Rs 4 billion to set up a radial tyre plantwith a capacity of 1.5 million tyres and around Rs 1.5-2 billion, for a cross-ply tyreplant of a 1.5 million tyremanufacturing capacity. Opportunities Growing Economy - Growing Automobile Industry Increasing OEM demand - Subsequent rise in replacement demand With continued emphasis being placed by the Central Government on development of infrastructure, particularly roads, agricultural and manufacturing sectors, the Indian economy and the automobile sector/ tyre industry are poised for an impressive growth. Creation of road infrastructure has given, and would increasingly give, a tremendous fillip to road transportation, in the coming years. The Tyre industry would play an important role in this changing road transportation dynamics 5. Access to global sources for raw materials at competitive prices, due to economies of scale 6. Steady increase in radial Tyres for MHCV, LCV Threats 1. 2. 3. 4.

1. At Continuous increase in prices of natural rubber, which accounts for nearly one third of total raw material costs 2. Cheaper imports of Tyres, especially from China, selling at very low prices, havebeen posing a challenge. The landed price is approximately 25% lower than that of the corresponding Indian Truck/ LCV tyres. Imports from 3. China now constitute around 5% of market share Pest analysis Political: government level, it seems that some ambiguity exists. It also seems that measures to regulate the waste - including post-consumer tires - are the main one being set up as "reflex"reactions, and with an eye toward securing political capital. This means that awareness and ways to tackle a simple waste question will be preferred solutions' low-key, and perhaps more effective. Once in service, plants or processes such as these may well be kept running to a"net deficit of the environment "to avoid political embarrassment - even if this results in the"poaching" of raw materials from the waste conversion options ahead of the hierarchy. The goal now seems to be much on reducing vehicle use, as opposed to the optimal use of scarce resources. Producer responsibility has so far ignored the tire industry, which is treated as a part of automobile manufacturing as a whole. However, it moves to incorporate this fact concept in legislation, safeguards should be established for "blocks" the proportion of discarded casings for retreading - and also how these would be shared between the manufacturer's own tire retreading operations in-house and independent retreading facilities. ECONOMIC: The Indian tyre industry accounts for around 5% of the global demand as well as global supply of tyres. Domestic tyre industry has witnessed a remarkable recovery in FY10, after as lowdown in FY09. This growth was driven by strong revival in automobile demand on the back of resurgence in economy, rise in employment levels, and easing of interest rate scenario. Although strong demand growth is an encouraging scenario for the domestic industry, rising imports has become key concern factor off late. On an average, 55% of the production is for replacement market, followed by 29.8% sold to OEMs directly and the remaining is exported SOCIAL: In terms of procurement, corporate fleet and transport managers are very low in organizational hierarchy. There is now a "blame culture" which tends to mitigate against any risks. So in terms of "packaging", supported by the financial benefits adherence to proven safety standards and quality would be required to overcome resistance. Although private consumption is more sensitive to environmental issues than ever only a small minority will actually make purchasing decisions based entirely on these criteria. However, "the image of the environment" could provide a justification for the purchase, if supported by safety and appropriate quality assurance standard. In a twist of others on the same topic, consumers as residents and special interest groups - are more willing to get involved in environmental issues to a policy level.

TECHNOLOGY:R&D: Most of the major players do not engage in basic research due to the high costs involved. The source of technology for the domestic firms has been through reverse engineering, joint ventures and collaborations. The emphasis given by Indian tyre companies to applied research and the setting up of well-equipped in-house R&D centers by the companies, which are manned by experts and experienced professionals, have also helped in technology upgradation. Indian tyre technology has exhibited versatility in maintaining inflow of technology through foreign collaborations and tailoring the same to Indian needs. R&D is essentially business or market driven. The emphasis given by Indian tyre companies to applied research, the setting up of well-equipped in house R&D centres by large tyre companies, manned by experts and experienced professionals have also helped in technology upgradation. Indian tyre technology has exhibited versatility in maintaining inflow of technology through foreign collaborations and tailoring the same to Indian needs. Automation : The production system in the Indian tyre industry has been traditionally very labour intensive. The firms have been resorting to automation in order to tackle problems related to labour unionization and indiscipline in the sector. The rationale provided by the firms for the increasing drive towards automation of the manufacturing facilities has been that high quality and uniformity of the final product usually cannot be guaranteed with a labour intensive process.

Strategies:APOLLO TYRES

1. 2. 3. 4. 5.

Understand Competitor Strategies and other Policies Market Research (consumer analysis) New Product Development (R & D) More focus on company's internal & external environment Diversification on the Basis of Area

Future strategies: 1. They should Focus more on Exports as it even get more foreignexchange to the Country. 2. They should try to give more of After Sales to there Customer. 3. Eg:-Warranty up to 25,000 Kilometers 4. Should attract customers with various Offers & Promotions Conclusion The growth of the industry is dependent on economic growth, and also on the automobile industry.

Apollo the leading Indian

iiiiinndx
TION
Apollo