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KOLEJ PROFESIONAL MARA BANDAR MELAKA SCHEME OF WORK SUBJECT NAME SUBJECT CODE CREDIT HOURS CONTACT HOURS

SEMESTER STATUS SESSION : : : : : : : INTERNATIONAL BUSINESS MGT 3543 03 (2+1) 04 05 CORE JULY - DECEMBER 2011 CIK NORASHIKIN BINTI ZAINUDDIN TAN DEPARTMENT OF BUSINESS AND MANAGEMENT

LECTURERS INFORMATION Lecturer : Room : 1.0 SYNOPSIS

This course is introduced with the perspective of exposing students to the nature, environment and dimension of international trade and investments. It also provides students with information and knowledge on the rapid changes in global business environment, which is recognized as the essence of international business.

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COURSE OBJECTIVES

The students have to know the various aspects of international environment in order to compete in global markets. To develop human capital with global knowledge in achieving the governments objective. LEARNING OUTCOMES L1: L2: L3: L4: L5: L6: L7: L8: Understand the international business environment. Explain the impacts of various aspects in global markets. Analyze the changing trends of foreign direct investment. Differentiate the financial environment in global markets. Examine integration all over the world. Clarify the different types of strategies and business operations in global markets. Discuss how value creation activities can be linked to the development of international business. Apply the international business environment in entrepreneurship. Communication Skills Written Skills Team Skills Active learning (brainstorming, group discussion, surfing information, critical thinking)

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Teaching Learning And Assessment Strategy:

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TOTAL STUDENTS LEARNING TIME (SLT) Face to face L = Lecture T = Tutorial R = Revision O = Others L 37.5 T 23 R 4 O 0 Independent Learning Time (ILT) 72 Total Student Learning Time 136.5

Scheme of work/MGT3543/JD2011

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SUBJECT CONTENTS WEEK 1 TOPICS 1.0 INTERNATIONAL BUSINESS AND GLOBALIZATION 1.1 The meaning of International Business 1.2 Globalization 1.3 Impacts of Globalization 1.4 The changing nature of International Business 1.4.1 Challenges in International Business 1.4.2 Drives of International Business 1.4.3 Risks in International Business 2.0 INTERNATIONAL BUSINESS ENVIRONMENT 2.1 The Political, Legal and Economic environments facing business 2.1.1 The Political environment 2.1.2 The Legal environment 2.1.3 The Economic environment 2.2 The human and cultural factors facing business 2.2.1 Definition of culture 2.2.2 Characteristics of culture 2.2.3 Components of culture 3.0 INTERNATIONAL TRADE AND THEORIES 3.1 Introduction 3.2 International Trade Theories 3.2.1 Classical International Trade Theories 3.2.2 Modern International Trade Theories 3.3 Instruments of Trade policies 3.3.1 Tariffs 3.3.2 Subsidies 3.3.3 Import Quotas and Voluntary Export Restraints 3.3.4 Local Content Requirements 3.3.5 Administrative Policies 3.4 Arguments of Government Interventions 3.4.1 Political arguments for intervention 3.4.2 Economic arguments for intervention LOD L 2 1 1 1 1 T 2 REFFERENCES Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. Chapter 1: International Business and Globalization

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Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. Chapter 2: International Political Economy and Chapter 3: Cultural and Ethical Environment

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Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. Chapter 6: International Trade and Trade Theories Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 Chapter 5: The Political Economy of International Trade Scheme of work/MGT3543/JD2011

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4.0 FOREIGN DIRECT INVESTMENT 4.1 Introduction of Foreign Direct Investment 4.2 Trends of Foreign Direct Investment 4.3 Motives of Foreign Direct Investment 4.3.1 Supply factors 4.3.2 Demand factors 4.3.3 Political factors 4.4 Types of Foreign Direct Investment 4.4.1 Horizontal Foreign Direct Investment 4.4.2 Vertical Foreign Direct Investment 4.5 Impacts of Foreign Direct Investment 4.5.1 Impacts of FDI on Host countries 4.5.2 Impacts of FDI on Home countries 5.0 THE INTERNATIONAL FINANCIAL ENVIRONMENTS 5.1 The Foreign Exchange Market 5.1.1 Introduction 5.1.2 Functions of Foreign Exchange Market 5.1.3 Foreign Exchange Rate System 5.1.4 Foreign Exchange Rate Regimes 5.1.5 Determinants of Foreign Exchange 5.2 The International Monetary System 5.2.1 History of International Monetary System 5.2.2 International Monetary Fund 5.2.3 World Bank 5.3 The Global Capital Markets 5.3.1 Introduction 5.3.2 Benefits of Global Capital Markets 5.3.3 The Growth of Global Capital Markets 5.3.4 Euro Currency Market

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Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 Chapter 9: Foreign Direct Investment

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Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 Chapter 11: Foreign Exchange and the Financial Market Fifth Edition, 2005 Chapter 11: The Global Capital Markets and Chapter 8: Foreign Exchange and International Financial Markets Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. Chapter 7: International Institutions and Organizations

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Scheme of work/MGT3543/JD2011

6.0 REGIONAL ECONOMIC INTEGRATION 6.1 Introduction 6.2 Levels of Regional Economic Integration 6.2.1 Preferential Trade Agreement 6.2.2 Free Trade Area 6.2.3 Customs Union 6.2.4 Common Market 6.2.5 Economic Union 6.2.6 Political Union 6.3 Emerging Markets

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Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. Chapter 10: Regional and Economic Integration

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Scheme of work/MGT3543/JD2011

7.0 GLOBAL STRATEGIES IN INTERNATIONAL BUSINESS 7.1 Introduction 7.2 The strategies of International Business 7.2.1 International strategy 7.2.2 Multi-domestic strategy 7.2.3 Global strategy 7.2.4 Transnational strategy 7.3 Entry Strategies 7.3.1 Exporting 7.3.2 Licensing 7.3.3 Franchising 7.3.4 Offshore production 7.3.5 Turnkey projects 7.3.6 Joint venture 7.3.7 Mergers and acquisitions 7.3.8 Wholly owned subsidiary 7.4 Organization structures of International Business 7.4.1 Centralization vs. Decentralization 7.4.2 Organizational structure 7.4.3 Types of organizational structure 7.4.4 Controls 7.5 Alliance strategy 7.5.1 Introduction 7.5.2 Advantages and disadvantages of strategic alliances 7.5.3 Making alliances work 7.5.4 Managing the alliances

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Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. Chapter 12: International Strategies in The Global Market, Chapter 14: Entry Strategies and International Strategic Alliances and Chapter 15: International Organizational Design & Structure Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 Chapter 14: Entry Strategy and Strategic Alliances

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8.0 EXPORTING, IMPORTING AND COUNTERTRADE 8.1 Introduction 8.2 The Pitfalls of exporting 8.3 Exporting strategies 8.4 Exporting and importing financing 8.5 International Trade transactions 8.6 Countertrade

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Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 Chapter 15: Exporting, Importing and Countertrade Fifth Edition - Chapter 18: International Financial Management Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 Chapter 18: Global Human Resource Management Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. Chapter 18: Global Marketing and EBusiness Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 Chapter 16: Global Manufacturing and Materials Management

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9.0 GLOBAL HUMAN RESOURCE MANAGEMENT 9.1 Managing Human Resources in global firms 9.2 Types of global staffing 9.3 Expatriate managers 9.4 Types of training 9.5 Performance appraisal, compensation, expatriate pay 10.0 GLOBAL BUSINESS MARKETING 10.1 Basic concepts of marketing 10.1.1 Global product and brand 10.1.2 Global pricing 10.1.3 Global distribution 10.1.4 Global communication and promotion 10.2 Market segmentation and adaptation 10.3 E-business and global marketing 11.0 GLOBAL MANUFACTURING AND MATERIALS MANAGEMENT 11.1 Introduction 11.2 Where to manufacture 11.3 Make or buy decisions 11.4 Managing a global value chain

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15 Revision Assignment (2) Test (2) Project (1) Final Exam Total Total Student Learning Time

REVISION 33 4 8 8 6 15 74 136.5 23

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Scheme of work/MGT3543/JD2011

L1: KNOWLEDGE

L2: APPLICATION

L3: ANALYSIS

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CONTINUOUS ASSESSMENT Tests (2) 20% Assignments (2) 20% Project (1) 20% Final Exam 40% TOTAL 100%

Scheme of work/MGT3543/JD2011