Академический Документы
Профессиональный Документы
Культура Документы
..Deffodils.. Dept. of
Marketing
8/14/2011
1|Page
Course Title: Human resource Management Course Code: MKT-208 Submitted to:
Mansura Akter Lecturer Department of Marketing Jahangirnagar University
Submitted by:
Daffodils
Serial No. 1. 2. 3. 4. 5. 6. 7.
Name Ummay Hani Islam Tasmiah Khan Ashraful Islam Nishad Abdullah-Al-Fahad Abdur Rahman Al Mahmud Areful Islam Shiblu Robel Miah
3|Page
Letter of Transmittal
August 14th, 2011 Mansura Akter Lecturer Department of Marketing Jahangirnagar University
Subject: Submitting the report on HRM- Employee Planning Comparison Of Pharmaceutical Companies
Dear Madam, We are submitting a well-structured and comprehensive comparison report on HRMEmployee Planning Comparison Of Pharmaceutical Companies in due time. Despite many constraints like scope and access to information, we have tried to create something satisfactory.
We have tried to follow your guideline in every aspects of preparing this report. We have concentrated on the most relevant and logical areas to make our report coherent as well as practical. We hope this report will entice your kind appreciation.
Sincerely,
________________ Abdullah-Al-Fahad (On behalf of the group members) BBA 1st Batch Department of Marketing Jahangirnagar University
4|Page
5|Page
Acknowledgement
At the very beginning, we would like to convey our sincere appreciation to the almighty god for giving us the strength, ability and confidence the tasked within the planned time.
We are indebted to our course instructor Mansura Akter, lecturer, Department of Marketing, Jahangirnagar University for her meticulous support and direction. Her suggestions and encouragement helped us in preparing this report.
Our fellow classmates supported us in every possible way. We would like to thank them for all their support.
6|Page
Table of contents
7|Page
8|Page
Executive Summary
Human organization activity is simply the act of getting people together to accomplish desired goals. Any organization, whether new or old, small or big needs to run smoothly and achieve the goals and objectives which it has set forth. For it develops and implements its own Human Resource Management concepts. As such, the basic functions of HRM, broken down into seven different areas, allow for it to handle the strategic, tactical and operational decisions for the organization. The seven functions of
Planning, Recruiting, Selection, Socialization, Training and Development, Performance Appraisal, Compensation, Labor relation, and Motivation function
Square Pharma ,Beximco Pharma (BPL) and ACME Pharma are the leading edge pharmaceutical companies based in Bangladesh and are acclaimed for its outstanding product quality, world-class manufacturing facilities, product development capabilities and outstanding professional services. Its strategic strengths include strong recognition of brands, highly skilled work force and diversified business mix. Being a Learning Organization the core essence of Square Pharma ,Beximco Pharma (BPL) and ACME Pharma are its entrepreneurial spirit in every sphere of its management. In this spirit, the tasks of each managerial function are carried out through HRM.
In this report, we have tried our best to exemplify how the basic functions of HRM are exercised in Square Pharma ,Beximco Pharma (BPL) and ACME Pharma Pharma. We have analyzed BPLs several functions: planning, recruiting and selection, training and development, performance appraisal and employee compensation from the view of Theoretical Definition, Practical Application, Basic Principles followed and Technology used in each of the functions. We also discussed the BPLs goals, mission and vision. This report focuses on the Organizations recruiting process, selection process, source of recruiting, attracting, method of training, method of developing, compensation and pay rates of BPL which are very significant from contemporary managerial perspective and also a key concept of organization theory. We tried to give a thorough idea of the overall economic and industrial condition, existing competitions in both home and abroad
9|Page
and future threats of international open market etc. In addition to that, we have recommended some alternatives in the final segment of the report that we believe, could be helpful for BPL to prevail over the mentioned challenges.
10 | P a g e
Introduction
Pharmaceuticals Industry is one of the major industries in Bangladesh. Because many people are directly or indirectly related with this industry. In 1982 this industry was formed. But at that time we had not skilled labours. So we were lacking behind in compare of most of the country. But situation have been changed. Now we have skilled persons. Thats why now meeting the local demand, we export our drugs to different countries and our country earn a handsome amount of foreign currency. It becomes possible that almost every pharmaceuticals company have their own human recourse department and they work to expand the skill of labours. In this report we choose three top companies and discuss about their HR planning and compare them and decide which company are the best in HR.
Use of Method
The methodology used in this research was conducted by our group members. We had been able to manage appointment & meeting personnel of our chosen three companies to collect HRM related data. After collecting the information about their HMR process, we have analyzed it and created this report.
Primary Source
11 | P a g e
Our group members had been able to manage appointment & meeting personnel of our chosen three companies to collect HRM related data. We collected information from
Mr. Mohshin. (HRM Accountant, Beximco) .Mr. Mosiur Rahman Khan (GM HRM ACME) Mr.Fahmid Azad (Manager HR ,Square) Secondary Source
Secondary data have been collected from various sources like reports published by newspapers, magazine, and also via internet.
Scope:
Bangladesh is a over populated country. Here we find some pharmaceutical companies which are doing business very well here not only inside the border but also outside (Exporting) of it & of course its helping our economy to extend by providing its value. Bangladesh must also think about it broadly. On basis of that Comparison among three pharmaceutical companies on their employee planning & industry analysis can be a worth thing to work for & understanding this industry better & for practical experience. First its important to identify when, how and to whom it should be launched.
Limitations
As we have done a research report on pharmaceutical industry, we have faced some troubles, these can be explained as There was a trouble of time limitation and money. We can only hope & assume that the collected information were worth & liable enough. Its hard to get inside information from the employees of the companies.. Most of the officials are very busy, so they hardly want to spend time & understand the issues of our report purpose, so its hard to take answers definitely. Trouble facing arise from lack of proper information experience.
12 | P a g e
Industry Analysis
Bangladeshi pharmaceutical firms focus primarily on branded generic final formulations using imported APIs. About 80% of the drugs sold in Bangladesh are generics and 20% are patented drugs.[1] The country manufactures about 450 generic drugs for 5,300 registered brands which have 8,300 different forms of dosages and strengths. These include a wide range of products from anti ulcerants, flouroquinolones, anti-rheumatic non-steroid drugs, non-narcotic analgesics,
antihistamines, and oral anti-diabetic drugs. Some larger firms are also starting to produce anticancer and anti-retroviral drugs (Sampath 2007) [2].
Domestically, Bangladeshi firms generate 82% of the market in pharmaceuticals; locally based MNCs account for 13%, and the final 5% is imported. Although 235 pharmaceutical companies are registered in Bangladesh, only about 85 are actively producing drugs. The top 30 to 40 companies dominate almost the entire market; the top 10 hold 70% of domestic market share; and the top two, Beximco and Square, capture over 25% of the market (Chowdhury 2006). The industry structure is relatively concentrated. In comparison, the top ten Japanese firms generated approximately 45% of the domestic industry revenue in 2006, while the top ten UK firms generated approximately 53%, and the top ten German firms generated approximately 60% (IMS Health 2006).
Because Bangladesh API capacity is insignificant, API firms import approximately 80% of their APIs. Fifteen to seventeen Bangladeshi firms are involved in the manufacture of about twenty APIs, but they usually run the final chemical synthesis stage with API intermediaries, instead of the complete chemical synthesis. The other 1,000 required APIs are imported.6 Approximately 75-80% of the imported APIs are generic. [3] In 2005, the size of the Bangladeshi pharmaceutical market was $500 million in terms of production, and it is expected to grow at 10% per annum.
[4]
historical growth rate in terms of production, is compared with Square Pharmaceuticals, the largest domestic firm. the figures. The authors note that obtaining current industry and firm information is difficult. They made their estimates based on statements from the industry and data from a 19992003 survey of 54 firms.
13 | P a g e
25% 20% 15% 10% 5% 0% 2001 2002 2003 2004 2005 Bangladesh Pharmaceutical Sector Square Pharmaceutical
Drug Quality
For generic pharmaceutical products, quality is defined as the generic drug having the same active ingredients as the original formulation and being bioequivalent to the brand name counterpart with respect to pharmacokinetic and pharmacodynamic properties (equivalent absorption rates, elimination rates, and other in vivo effects). By extension, therefore, generics are assumed to be identical to the original product in dose, strength, route of administration, safety, efficacy and intended use. While some Bangladeshi pharmaceutical products on the market are of world-class standards, others are less so. Medical professionals and pharmacists interviewed voiced strong opinions on the quality levels of different brands. Although further comprehensive and systematic analysis is required to assess Bangladeshs pharmaceutical quality, some anecdotal reports exist of lower quality drugs.
The International Centre for Diarrhoeal Disease Research, Bangladesh (ICDDR, B) tested the zinc content in 20 zinc-syrup formulations marketed in Bangladesh. The samples were purchased from local pharmacies in Dhaka. Only two of the tested products contained zinc concentrations within 5% of the stated content. The rest contained zinc, just not enough. The
14 | P a g e
problem could have originated from either poor manufacturing or poor product handling in the distribution channel, because zinc degrades if exposed to light. [5]
Of eleven drugs UNICEF sent for testing to a laboratory in Australia, two had substandard results. When the manufacturers were informed, one company immediately stopped production until it found the problema very good response The other company however, refused to address the problem, claiming that the test was in error. UNICEF sent the drug for a second testing to a lab in Denmark where the drug was also found substandard. The company still refused to address the issue. [6]
Some Bangladeshi firms have invested in quality raw materials, manufacturing processes and environment, and technical know-how. However, a perverse incentive exists against upgrading due to the weak regulatory structure. Firms that have invested minimally in quality continue to sell drugs alongside those that have invested substantially. Because of weak regulations, the consumer cannot determine quality differences and select for purchase the superior product. As a result, firms that have invested in quality manufacturing and quality processes are in a sense penalized.
Pharmaceutical firms can sell their products to private sector pharmacies, the government and its public health care facilities, or to international organizations operating in Bangladesh (e.g., UNICEF). Government sales are not as profitable as private sector sales because the government pays less, on consignment, and at times, after considerable delay. Pharmaceutical firms nevertheless still target pubic facilities because doctors become acquainted with the firms drugs and then prescribe them in their private practices. And, because drugs are not readily available at public facilities, patients receiving treatment there may still go to a private pharmacy to procure the required drugs. Without these public sector connections, many firms would turn more attention to the private sector. [8]
15 | P a g e
Although there are approximately 200,000 private pharmacies in Bangladesh, the government lists officially only 76,000 pharmacies. [9] The rest are illegal, without a license or a licensed pharmacist on staff. Pharmacists have varying education levels and many lack adequate training. For example, a visit to four pharmacies in Dhaka and ten pharmacies in the bordering Gazipur, Narayanganj, Keranigonj and Manikgonj Districts revealed that each had one professional pharmacist, who had four years of coursework; while the two medium-sized pharmacies visited had one person with a years training and several untrained coworkers, all of whom were working as pharmacists. Rural pharmacies may have pharmacists with high school education and approximately two weeks training. The Bangladesh Pharmacist Society is currently implementing the first phase of a threephased program to improve skills of pharmacists. The program should be completed in seven to eight years. [10]
Most pharmacies are individual shops, though some chains are starting to develop, especially in urban areas. Large pharmacies visited reported buying medicines according to sales trends, e.g., what sells the most. The medium and small pharmacies visited reported linkages with a medical doctor. Their sales were therefore usually skewed towards that medical professionals preferences.
Several brands of each drug, with variable quality levels, are on the market. In urban areas, the visited pharmacies tended to sell higher quality brands, whereas in more rural areas, pharmacies visited tended to sell lower quality, lower cost brands. This may be due to a districts political sway influencing brand selection. The pharmacies visited tended to have brands associated with people who held power in that district. Those more distant from the city center also had increasingly more ayurvedic and herbal medicines.
The top twenty pharmaceutical manufacturing firms have established extensive sales and distribution networks. Each pharmacy visited has 10-50 pharmaceutical firms supplying their medicines daily. For example, Beximco Pharmaceuticals has 1,200 representatives visiting pharmacies daily to take drug orders. Each pharmacy receives approximately
[11]
Beximco
shipments per month. Acme Pharmaceuticals has 1,100 representatives and Square Pharmaceuticals has 950 representatives visiting pharmacies. 15 None of the pharmacies visited restock any medicine that does not sell well. The small pharmacies report only keeping a medicine for a maximum of six months.
A significant number of drug consumers obtain drugs without a prescription. When consumers lacks a prescription, they will usually either ask a pharmacist for a specific drug or describe their
16 | P a g e
ailment to a pharmacist who diagnoses the problem and recommends a drug on the spot. Popular products include a variety of antibiotics, painkillers, and gastric remedies. Consumers purchase one to ten tablets or capsules at a time. The quantity of drugs purchased often depends more on the consumers finances of than on the required dose of medicine.
Export Market
Pharmaceutical firms in Bangladesh export approximately $27.54 million in products to 68 countries. [12] Bangladeshi firms can export to the following markets:
Regulated:
Square Pharmaceuticals, the only Bangladeshi pharmaceutical firm Accredited in a regulated market, received the UKs regulatory approval in May 2007. The largest barriers to regulated markets are manufacturing facilities which come at a cost of at least $50 million and knowhow.
Moderately Regulated:
Some markets, such as Tanzania and Malaysia, are moderately regulated. While countries do not always require stringent certification, a certification from a regulated market signifies quality and provides a firm with a competitive advantage.
Unregulated:
Most Bangladeshi pharmaceuticals are exported to less than fully regulated markets such as Bhutan, Pakistan, Sri Lanka, Nepal, Vietnam and Myanmar (Chowdhury 2006). Bangladeshs exports are growing rapidly, as shown in Table 1.
17 | P a g e
The majority of Bangladeshs pharmaceutical exports are from Novartis/Sandoz, as shown in Table 2. Novartis/Sandoz, an MNC operating in Bangladesh, has approximately 25 manufacturing sites globally (Bangladesh Association of Pharmaceutical Industries 2005). Bangladesh is one of its smaller sites. The Bangladeshi manufacturing site is an EU certified plant which produces about 500 million tablets a year and generates about $35-$40 million in sales. It has been growing rapidly15-18% per yearand is responsible for a significant portion of Bangladeshs pharmaceutical export growth. It imports APIs, acquires packaging domestically, and manufactures final formulations in Bangladesh for export of $12 million or for sale to the domestic market ranging from $23-$28 million. [13]
Exporting a pharmaceutical product is challenging. Each country has its own product regulations, registration requirements, language requirements, cultural preferences, national packaging requirements, and industry protection mechanisms. Sales on the global market are quite competitive with firms from around the world vying for business. Furthermore, initiating exports requires a significant investment in money, time and paperwork to register the product in the target country. As generic products are branded in less regulated markets, pharmaceutical firms also need to make significant investments in sales and marketing to create product demand. All these investments are made without a guarantee of future sales.
Table 2: Recent Exports by Some Bangladeshi Pharmaceutical Firms Company Export (USD) Year of Export
18 | P a g e
19 | P a g e
Vision We view business as a means to the material and social wellbeing of the investors, employees and the society at large, leading to accretion of wealth through financial and moral gains as a part of the process of the human civilization. Mission
Our Mission is to produce and provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the shareholders, stakeholders and the society at large.
Objective
Our objectives are to conduct transparent business operation based on market mechanism within the legal & social frame work with aims to attain the mission reflected by our vision
20 | P a g e
Square Pharmaceutical Limited intends to attract the talented pool of personnel existing in the country. It does its utmost to provide them with an excellent equal employment opportunity, which will benefit for the organization fully and enhance the employees career to the future. Outstandingly, the grounds of Square Pharmaceutical Limited will encourage the cerebral resources of the organization and keep it as long run as possible with a finest way.
Recruitment Policy:
Recruitment follows HR planning and goes hand in hand with the selection process by which organizations evaluate the suitability of candidates for various jobs. Without accurate planning, organizations may recruit the wrong number or type of employees. Without successful recruiting to create a sizable pool of candidates, even the most accurate selection system is of little use. Recruiting is a process by which organizations can locate and attract individuals to fill job, recruit new employees to replace those who leave or are promoted, to acquire new skills, and to permit organizational growth. Recruiting is an even more important activity when unemployment rates are low and economic growth is strong, as firms compete to attract the qualified employees they need to succeed. Recruiting can be quite expensive. From Square Pharmaceutical Limited organizations point of view, recruitment takes place the whole year whenever it is required or needed. It may be once in a year or more than that. The company recruits people from external sources at all levels. Square Pharmaceutical Limited consists of seven departments namely: Marketing department, IT department, Quality Management department, Personal and Administration department, Technical and Service department, Commercial department and Accounts and Finance department. Every department has heads and executives.
21 | P a g e
For executive positions, skilled, experienced and reputed employees are hired form the outside. For marketing department, the company fills higher positions through internal promotion only. Fresh graduates are recruited at the entry in the post of medical promotion officer. The company does not seek any experience for recruiting entry-level employees. Following preliminary interview, written test and final interview; medical promotion officers are selected on a temporary basis. The temporary selected applicants are then sent for six weeks induction training. After the completion of training, the employees are appointed for six months as probationary period. On completion of probationary period, the company undertakes performance appraisal and selects the qualified employees permanently.
Selection Process:
Every organization wants to have the best employees. Because a team of best employs can facilitates the organizations to get the quicker success. Therefore, to select the best employee is a very important and crucial factor for an organization. Selection occurs after the step of recruitment. There the organization decides who will be hired. Among a huge number of employees, they short-listed the best ones. However, the selection process varies from organization to organization. They can collect the application blanks and conduct the brief and formal interviews. They can also take help from the tests, interviews, assessed Centers, background checks etc. However, the second step is the costly process for selection. Typically, firms follow these steps while selecting. These steps may vary to one firm to another.
Initial Screening Completion of Application Form Employment test Comprehensive Interview Background test Physical Examination Final Employment Decision
22 | P a g e
Square Pharmaceutical Limited selection process is a bit different from the above process. They go through the following procedures to select candidates: At first Square Pharmaceutical Limited collects applications from candidates those have been dropped by them either unsolicited or solicited in the response of advertisement that are published in national medias. Once the pull of applicants applied for the vacant position, Square Pharmaceutical Limited takes examination of them, which is a written examination. Then among them who passed the written examination successfully are invited to attend an oral test or viva, which is called the Managerial Viva. Here potential candidates are interviewed by the Personnel Department Manager or by the Manager of the department. Those that get the green signal from the Managerial Viva then are asked to face a Comprehensive Interview in front of the Board of Directors. This is called Directors Viva. As all know that Square is a leading National company, it is run by a Board of Directors consists of the owners and stockholders. These members of the Board of Directors take the final decision about selecting employees from the peoples. This is the overall selection process of Square Pharmaceutical Limited.
Training and development is now a significant part for every organization to update and make workforce competitive in the company to perform effectively and efficiently. Square Pharmaceutical Limited would take training and development program for it is every level of the workforce. It will conduct based on the performance and base on the situation. It will highlight to update its workforce through external training center, as it has no internal training institution. Here those who will receive training, have to maintain a permanent contract, which will ensure retain of those upgraded workforce. Square Pharmaceutical Limited provides training and development packages for its employees. They are-
23 | P a g e
The training programs Square Pharmaceutical Limited has are shown in the table below| Training Program Effective Office Management Negotiation Skills Office Communication Introductory Training Duration Minimum 03 Days Minimum 03 Days Minimum 03 Days About 02 Months Level of Employee Executive and above Executive Non Executive Field Workers
Training Method
Employees are provided both i. ii. On the job training and Off the job training
Though Square Pharmaceutical Limited does not have any training institute yet they train employees by I. II. Internal Trainers External or Professional Trainers
Sometimes the company allows employees to take some external institutional training to contribute more to the company. Thus, they facilitate employees with financial support under company provisions.
Compensation Policies:
Square Pharmaceutical Limited is concentrating on competitive compensation package for its all level of employees to ensure to retain and motivates its employees. To gain competitive advantage it has conducted salary survey. It is highly encourage performing its employees the best because Square Pharmaceutical Limited will maintain performance based compensation system. On the other hand, promotion and salary increment will obviously depends on the performance of the
24 | P a g e
employee in a fiscal year. Other allowances will be provided based on the organizational hierarchy. The compensation packages of the company is discussing below:
Promotion:
People are promoted form Medical Promotion Officer to Senior Medical Promotion Officer, Territorial Manager, Regional Sales Manager and then Sales Manager. The more efficiently employee woks, the more quickly promotion is awarded. To award promotion, the company systematically evaluates performance for medical promotion officer, senior medical promotion officer and executives following the set criteria.
Basic Salary:
Basic Salary is the salary, which is paid by the company to the employees for work performed. That means Basic salary is provided to the employees based on the individual skills and knowledge.
Annual Bonus:
Employees are given two annual bonuses in the two Eid Festival, which is settled based on their basic salary.
Increments:
An increment is defined as the increase in the salary according to the performance of the employees. Square Pharmaceutical Limited would provide increment to the salary of the employees according to the satisfactory performance.
House Rent:
House allowances are provided to the top-level management and mid level management.
Medical Allowances:
To ensure that everyone within the company fill secure about their health related issues and to be motivated towards the work Square Pharmaceutical Limited will provide medical allowance for each month with their total salary. From the top to bottom, every level of employees within the company will receive the same amount of medical allowance in every month.
Profit Sharing:
Profit sharing is two types: I. II. Bonus share or dividends and Fixed percentage of the profit.
25 | P a g e
In addition, it provides sales commission, transportation facility, provident fund, city allowances, health insurance, refreshment and canteen facility, pharmaceutical and other toiletries products of the company at a subsidized rate.
Performance Appraisal:
Performance Appraisal is the part of the part of the performance assessment and management process in which an employee contribution to the organization during a specified
Conclusion:
Square Pharmaceutical Limited is a very well known national figure in Bangladesh. They are the biggest organization in Bangladesh. Square Pharmaceutical Limited has a very well reputation for this working environment. Usually they only recruit people for all-level jobs, because they believe in the internal growth of their current employees. So it is easily understandable that Square Pharmaceutical Limited prefers their current employees first. That is why employees do not leave this organization. It is also true that Square Pharmaceutical Limited has a number of good employees who are talented as well as committed to the organization. They have very good communication skills. This is because of Square Pharmaceutical Limiteds strong recruiting and selection process. Before taking employees they analyze on those position. They find out what are the responsibilities they should perform and what is the recruitment to perform those activities. Square Pharmaceutical Limited has a structured planning for those processes. They conduct the processes in different steps. For this reason they have to spend time but finally they are being able to get the most prefect employees for their organization.
26 | P a g e
27 | P a g e
ACME pharmaceuticals has made an employee information chart including their personal and professional information such as their name, education, training, salary level, professional skill, language skill, current position and specialized skills.
They made a report in every year based on the employee performance. The input of this report would be derived from forms completed by the employee supervisor. So necessary steps will be takes on employee performance.
HRIS is a computerized system that assists in the processing of HRM information. To assist in the HR inventory, ACME pharmaceuticals have implemented a HRIS. The HRIS is design to quickly fulfill the human recourse management information needs of the ACME pharmaceuticals. Their database system keeps important information about employees in central and assessable location even information on the global workforce.
The replacement chart helps to predict to determine the demand of the labor. When the assessment of the current human resources situation has been made and the future direction of ACME pharmaceuticals has been considered its time to develop a projection of human resource need.
Labor can be increased or decreased. Labor increases for four reasons and decreases for six reasons.
28 | P a g e
ACME pharmaceuticals at first predict the demand and supply. If demand is more than supply they make a easy job specification but if supply is higher than demand than the make strict the job specification.
Recruiting
Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies. ACME pharmaceuticals recruit from two sources. i. ii. Internal Source External Source
29 | P a g e
Internal Source
ACME pharmaceuticals recruit 65% from internal source. They follow i. ii. iii.
External Source
ACME pharmaceuticals recruit only 35% from external source. They follow i. ii. iii. Advertisements Universities Unsolicited Applicants
Employee Training
Determining training needs typically generating answers to several questions. ACME pharmaceuticals follow four steps to determine the training needs. At first they indentify their goals. Then they indentify the tasks that can help to achieve the goals. Then they identify the necessity behavior to do the task. After that they take decision for giving the training.
30 | P a g e
Training Methods:
ACME pharmaceuticals follow both two training method. i. ii. On the job training Off the job training
A. Job Rotation: Job rotation means moving the employee horizontally or vertically to expand their skills, knowledge and abilities ACME pharmaceuticals rotated their employee regularly to expand the employees skill. B. Assistant- to Position: In the ACME pharmaceuticals every employees have to work under a supervisor by whom they can learn about their work. By this they can expand their skill and ability.
A. Films and Videos: ACME pharmaceuticals have a multimedia room in which they can show the video of the some famous companys pharmaceutical work.
B. Stimulations: They provide some case study to solve. This is very helpful to take decision in deferent circumstances.
C. Outdoor Training: ACME pharmaceuticals have a training center in the Dhamrai upazila. In this training center the employee attend seminars, and classes to expand their skills.
31 | P a g e
Conclusion:
ACME Pharmaceutical Limited is one of the well known national figures in Bangladesh. It is one of the leading organizations in Bangladesh. ACME Pharmaceutical Limited has well reputation for its working environment and working conditions. Usually it recruits suitable people for all-level jobs, because it believes in the internal growth of their current employees. It also believes skill employees are key to success. So it is easily understandable that ACME Pharmaceutical Limited prefers their current employees first. That is why employees do not leave this organization. It is also true that ACME Pharmaceutical Limited has a number of good employees who are talented as well as committed to the organization. They have very good communication skills. This is because of ACME Pharmaceutical Limiteds strong recruiting and selection process. Before taking employees they analyze on those position. They find out what are the responsibilities they should perform and what is the recruitment to perform those activities. ACME Pharmaceutical Limited has a structured planning for those processes. They conduct the processes in different steps. For this reason they have to spend time but finally they are being able to get the most prefect employees for their organization.
32 | P a g e
Every organization has employment planning. BPL has also its employment planning. They usually forecast their personnel needs based on their mission, strategic goals & objectives & technological and other changes resulting in increased productivity. Although there are several methods to predict personnel needs, but they use managerial judgment because it gives the more real world scenario for personnel needs. They think that the other methods cannot give the accurate situation of the personnel needs. These are basically graphical methods, which cannot measure the actual personnel needs. But managerial judgment method depends upon the change in productivity, market conditions etc.
i. ii.
Merit is the sole criteria for selection. Attitude is given as much weight age as functional competencies.
iii. Panel interviews comprising of Functional Head & HR Head. iv. v. vi. vii. viii. Sources for recruitment are through campus, consultants, employee referrals, internal job postings and the internet. Positions in Officer Cadre, GET and MT involve written tests. Antecedent verification is an integral part of our recruitment process. Medical fitness is pre-requisite for all positions.
33 | P a g e
ix.
Recruitment process:
A responsibility for recruitment usually belongs to the HR department. This department works to find and attract capable applicants. Job description and speciation provide the needed information upon which the recruitment process starts. The functions of the recruitment office of BPL are given below:
1. Need Assessment 2. Defining the position description 3. Checking the recruiting options 4. Advertisement 5. Screening and Short listing Applications 6. Written test 7. Selection interview (3 tier) 8. Employment decision (Application Bank) 9. Pre- employment medical check-up 10. Offer letter 11. Orientation / Induction 12. Placement 13. Follow up
Source of Recruitment :
Bangladesh is done in four ways depending on the job category of the vacant position. Therefore, the recruitment process of this organization is classified into four types, which are done based on the job grade/ group. These are as follows:
W Entry-level management W MT (Manager Trainee) W Mid or / and Senior level management W Graded staff / Non- management staff
Internal Source:
There could be a person competent for the required job working within the organization. If there is, the existing manpower is then shuffled to place the selected person in the new post. If there is no such person inside the company, then the management goes for the second step.
34 | P a g e
I.
Job-posting programs:
HR departments become involved when internal job openings are publicized to employees through job positioning programs, which informs employees about opening and required qualifications and invite qualify employees to apply. The notices usually are posted on company bulletin boards or are placed in the company newspaper. Qualification and other facts typically are drawn from the job analysis information. The purpose of job posting is to encourage employees to seek promotion and transfers the help the HR department fill internal opening and meet employees personal objectives.
Not all jobs openings are posted .Besides entry level positions, senior management and top stuff positions may be filled by merit or with external recruiting. Job posting is most common for lower level clerical, technical and supervisory positions.
II.
Departing Employees:
An often overlooked source of recruiters consists of departing employees. Many employees leave because they can no longer work the traditional 40 hours work week School, child care needs and other commitments are the common reason. Some might gladly stay if they could rearrange their hours of work or their responsibilities .Instead, they quit when a transfer to a part-time job may retain their valuable skill and training. Even if part-time work is not a solution, a temporary leave of absence may satisfy the employee and some future recruiting need of the employer.
External Source:
All the above options being considered, the company goes for external recruiting if needed. Those who best meet the skills, qualifications, experience and competencies required for the position should fill vacancies. Therefore, if there is no candidate within BPL, Bangladesh who is suitable for the role, external advertisement should be placed to attract the potential candidates followed by the selection procedures.
i.
Advertisement:
The Company gives advertisement in national dailies (both Bangla and English) to attract the talents from the market. BPL, Bangladesh puts two types of advertisements in the newspapers. It sometimes keeps the identity concealed in the ads, mentioning a GPO BOX number only. The purpose of the concealed identity is to avoid the unwanted pressure from the stakeholders for the employment of their desired candidates. But this way the company may lose the talents out there in the market who would have applied for the same post had they known the name of the organization. This is why the company kept the identity open in their
35 | P a g e
recent job advertisement when the quality of the candidate was a very important factor to consider. By revealing the BPL identify, the company attempts to attract the best potentials among all the others.
ii.
Employee referrals:
Employee referral means using personal contracts to locate job opportunities. It is a recommendation from a current employee regarding a job applicant. The logic behind employee referral is that it takes one to know one. Employees working in the, in this case, are encouraged to recommend the names of their friends working in other organization for a possible vacancy in the near future.
iii.
Employment Agency:
An agency finds and prescreens applicants, referring those who seem qualified to the organization for further assessment and final selection. An agency can screen effectively only it has a clear understanding of the position it is trying to fill. Thus it is very important that an employer be as specific and accurate as possible when describing a position and its recruitment to an employment agency.
iv.
Walk-ins are some seekers who arrived at the HR department of BPL in search of a job; Write-ins are those who send a written enquire .both groups normally are ask to complete and application blank to determine their interest and abilities. Usable application is kept in an active file until a suitable opening occurs or until an application is too old to be considered valid, usually six months.
v.
The unsolicited applications stored in the data bank are consulted. If the quality of a person matches with the requirements mentioned in the position description, then he / she is called for interview. If not, then the third step is followed.
Selection Process:
Selection is the process of gathering information for the purpose of evaluating and deciding who should be employed in particular jobs.
36 | P a g e
Written Test
Written test is not a regular part of the normal recruitment process. It is conducted as and when required. Previously no written test was taken for the management employee, the applicants had to go directly through the interview process. After the introduction of the manager trainee program, the written test before the interview process has proved to be effective and a useful tool to select the desirable candidates. The written test includes psychometric test, test on behavioral competency, and written test on communication skills. The candidates are called for the preliminary (first) interview based on their performance in the written test.
Selection Interview
The interview process is a three-tier one. A preliminary interview is conducted which follows the elimination method. After that, the second interview takes place with a very few number of candidates. Then the finally selected person is called for the final interview. The interview time is kept convenient for the candidate especially if s/he is working elsewhere at the time of interview. In that case the chosen time is after the business hour.
Reference Check
Reference checks allow obtaining information and opinions regarding the persons character, quality of the work and suitability for the position. It is an opportunity to validate the information received from the candidate via their resume and the interview. Speaking to the candidates
37 | P a g e
manager or other people whom they have worked with should also check internal candidates. The opinion of a referee who has worked can for an extended period is likely to be more accurate than the assessment from one to two hours of interviewing. The candidates immediate supervisors are needed to be contacted. Permission should be obtained to contact the candidates referee especially if their current employer is contacted. It is not unusual for a candidate to be uncomfortable with the organizations speaking to a current employer. If they are uncomfortable, an alternative person other than the current employer has to be chosen by the candidate (work colleague, for example). Unless the candidate is a graduate or school leaver with no prior work experience, only contact work related referees should be contacted. At least two reference cheeks should be done, however the more the better. There is a sample reference-checking guide that is more or less followed. It is important to prepare a reference check guide that asks the referee about the key skills, competencies and experience required for the position. Reference checks need to be done by line manager or personnel of the HR department.
Employment Decision
If the candidate has no problem with the stated terms and conditions of the job and the organization mentioned and discussed in the final interview, s/he is offered an application blank. The application blank is a standard format of employee-information that includes all the information the organization needs regarding the personnel. The candidate has to fill this blank and submit this to the company along with a CV.
verbal offer: i. The verbal offer of the role to the candidate is given once the medical and reference checks have been successfully completed. The discussion should cover the following: ii. iii. iv. v. vi. vii. Tell the candidate that you would like to offer them the role. Congratulate them. Tell them the remuneration package that is being offered, including superannuating. Ask them if they are happy with it. Ask them if they verbally accept the position. Tell them that we will be sending them a written letter of offer and introductory package.
viii.
A written letter of offer must be forwarded to the candidate. Once the candidate has verbally accepted the position, the appropriate letter of offer is organized. This letter should be sent to the candidate within two days of making the verbal offer. An introductory package will be sent to the successful candidate, along with the letter of offer. At least one week before the person commencing in their new position, an appointment notice will be placed on notice boards and/or the internet
Employee Socialization
Socialization is a process of adaptation. Organization entry socialization refers to the adaptation that takes place when an individual passes from outside the organization to the role of an inside member.
1. Pre-arrival stage: This stage explicitly recognizes that each individual arrives with a set of organizational values, attitude, and expectations. 2. Encounter stage: Here the individuals confront the possible the dichotomy between their expectations and reality.
3. Metamorphosis stage:
39 | P a g e
Finally, the new member must work out any problems discovered during the encounter stage. The organization gets higher productivity, greater employee commitment, and lower turnover rates through socialization. Employees achieved reduced anxiety, increased awareness of what is expected on the job, and an increased feeling of being accepted by their peers and bosses. When socialization works, employees receive the confidence and satisfaction what comes from feeling that they are members in good standing in the organization.
Training:
A learning experience in that it seeks a relatively permanent change in an individual that will improve his or her ability to perform on the job. To make training a success, a trainer should take care of the following points:
i. ii. iii.
Make learning meaningful. Make skills transfer easy and Motivate the learner
On-the-job Training:
On the job training is a training that shows the employee how to perform the job and allows him or her to do it under the trainers supervision On the job training is normally given by a senior employee or a manager like senior merchandiser or a manager. The employee is shown how to perform the job and allowed to do it under the trainers supervision.
i.
Apprenticeship Training:
It traditionally involves having the learner study under the tutelage of a master craftsperson.
ii.
Informal Learning:
40 | P a g e
This learning process is not determined or designed by the organization. But the organization may ensure it by creating a learning environment in the organization.
iii.
Listing each jobs basic task, along with key points, in order to provide step-by-step training for employees.
iv.
Lectures:
The most simple and quick way to provide knowledge to large groups of trainees.
v.
Simulated Training:
It places the trainee in an artificial environment that closely mirrors actual working conditions.
Off-the-job Training:
It includes:
Development:
Any attempt to improve current or future management performance by imparting
41 | P a g e
knowledge, changing attitudes, or increasing skills. Any effort toward developing employees must begin by looking at the organizations objectives. The objectives tell us where were going and provide a framework from which our managerial needs can be determined.
42 | P a g e
Job Rotation:
It involves moving a trainee from department to department to broaden Their understanding of all parts of the business and test their abilities.
Coaching Approach:
The trainee works directly with a senior manager or with the person they are to replace.
Action learning:
Here the management trainees are allowed to work full-time analyzing and solving problems in other departments.
Types of Training:
i. Technical Training ii. Management Training iii. Safety Training iv. Occupational Health v. General Training (Management, Accounts, Sale etc.) vi. Social Skill Training vii. Refresher Training viii. Workers Education Training
Training Process
Identifying the training needs: What kind of training is needed for how many people to what standard of performance the objectives of the training must be determined. Analyzing the attitudes, skills & knowledge(ASK)of the job: Designing what has to be learned.
43 | P a g e
Planning the training program & implementing I. II. III. The stages of the training Recording the results Providing the stuff and equipment
Training Aids
The following training aids are generally used in training programs in BAT i. ii. iii. iv. Multi media Overhead projector Flip chart White board etc.
Performance Appraisal:
At BPL appraisals are done by the Self-appraisal system. Goals are set by participative management approach and performance is evaluated quantitatively against those previously set objectives. Managers appraise the performance of their subordinates through a 5 points Graphic Rating Scale. The total appraisal process is completely transparent to everyone within the organization.
1 for unsatisfactory 2 for marginal 3 for target 4 for superior 5 for outstanding
Employee Compensation:
Employee compensation refers to all forms of pay or rewards going to employees and arising from their employment. It has two min components
44 | P a g e
Wages, salaries, incentives, commissions, and bonuses. There are two ways to pay directly: I.
II.
Performance based pay: Ties compensation directly to the amount of product the worker generates.
III.
Direct payments:
Financial benefits like employer-paid insurance and vacations.
Legal considerations in compensation Union influences on compensation decisions Corporate policies and competitive strategy Policy issues affecting the plan of an organization
Step-1
Step-2
Job Evaluation:
A systematic comparison done in order to determine the worth of one job relative to another. Job Evaluation method includes:
1. Ranking: Involves ranking each job relative to all other jobs, usually based on
45 | P a g e
overall difficulty. There are several steps in this method: I. II. III. IV. V. Obtain job information for each job Rank jobs by department or in clusters Select just one compensable factor Rank jobs Combine ratings
3. Point Method: A number of compensable factors are identified and then the degree to which each of these factors is present on the job is determined.
4. Factor comparison: Ranking jobs according to a variety of skill and difficulty factors, and then adding up these rankings to arrive at an overall numerical rating for each given job.
Step-3
Step-4
Step-5
ii. Insurance Benefits iii. Vacations and Holidays iv. Sick Leave v. Parental Leave and Family Leave vi. Medical Leave
Comparison
Here we have tried to make a comparison among these three pharmaceutical companies on basis of their Employee Planning System. There can be taken some component criterias to make comparison among them properly
Point of Comparison
Square Pharmaceuticals
Acme Pharmaceuticals
Beximco Pharmaceuticals
Providing with an excellent equal employment opportunity, which will benefit for the organization fully and enhance the employees career to the future.
2. Recruiting Policy
whenever it is required supply over than decrease BPL are given below: or needed. labor immediately. 1. Need Assessment 2. Defining the
decision (Application Bank) 9. Pre- employment medical check-up 10. Offer letter 11. Orientation /
3. Recruiting Source
ACME pharmaceuticals recruit sources. i. ii. Internal Source External Source from two
i.
Internal Source
ii.
External Source
internal source. They follow 1.Promotion 2.Recommendation employee 3.Recommendation the trade union
External Source
Source:
ACME pharmaceuticals 1.Advertisement recruit only 35% from 2.Employee referrals external
48 | P a g e
source.
4. Selection Process i. Initial Screening ii. Completion of Application Form iii. Employment test iv. Comprehensiv e Interview v. Background test vi. Physical Examination vii. Final Employment Decision Its given by square 5. Training and Development Process 6. Training and Development Strategy Training and development program for it is every level of the workforce. pharmaceuticals
i. ii.
iii.
Reference Check
iv.
Employment Decision
v.
vi.
Offering Role
the
vii. viii.
Its
given
by
pharmaceuticals
Not specified.
following points:
i.
ii.
skills easy
iii.
Motivate learner
the
49 | P a g e
are
Employee Training Method 1.On the job training and 2.Off the job training Employee Development Method: 1.Managerial On-theJob Training 2.Job Rotation 3.Coaching Approach 4.Action learning
job follow both two training method. job 1.On the job training 2.Off the job training
training
8. Training Provider
they train employees Not specified. by I. Internal Trainers II. External Professional Trainers or
they train employees by i. Internal Trainers ii. External Professional Trainers iii. Organizations or
9. Training center
Not specified.
10. Promotion:
The more efficiently Promotion is recruiting employee woks, the performance appraisal more quickly giving source for them
company
systematically evaluates performance for medical promotion officer, senior medical promotion officer and executives following
1 for unsatisfactory 2 for marginal 3 for target 4 for superior 5 for outstanding
That means Basic salary is provided to the employees based on the individual skills and knowledge.
Not specified.
Not specified.
Employees are given two annual bonuses in the two Eid Festival, which is settled based on their basic salary
Not specified.
Not specified.
13. Increments
Not specified.
performance.
House allowances are Not mentioned. provided to the toplevel management and mid management. level
Not specified.
Not specified.
each month with their total salary. From the top to bottom, every level of employees
within the company will receive the same amount allowance month. Profit sharing is two No. they dont share the types: I. Bonus share or dividends and II. Fixed percentage of the profit. profit with employees. No. they dont share the profit with employees. of in medical every
Sales
There
are
several
types of benefits: i. Supplemental Pay Benefits ii. Insurance Benefits iii. Vacations and Holidays iv. Sick Leave v. Parental Leave and Leave vi. Medical Leave vii. Retirement Benefits Family
insurance, refreshment and canteen facility, pharmaceutical other products company and
toiletries of at the a
subsidized rate.
52 | P a g e
Its given by square They provide some case Not mentioned. pharmaceuticals not specified. but study to solve. This is very helpful in to take
decision
deferent
circumstances.
On basis discussion over the total employee planning process over here, we have tried to show the basic difference among these three companys employee planning process. So far, we have found out that over the 18 criterias under which we have shown the difference we can rank the Pharmaceutical Companies in
1. Square Pharmaceuticals Ltd Bangladesh 2. BEXIMCO Pharmaceuticals Ltd (BPL), Bangladesh & 3. ACME Pharmaceuticals Ltd Bangladesh
i) They have very well defined & structured HRM process. ii) They mentioned & specified every aspect of their planning process. iii) They have specified all sorts of benefits & appraisals they give to their employees. iv) Acme group follows the method of demand-supply & any they can decrease their amount of
labors, so employees always will go through the insecurity of being sacked. But in the case of square pharmaceutical, its not the same. They insure job security.
v) Square pharmaceutical ltd. gives lots of additional specified benefits to their employees like
profit sharing, house rent, medical allowance, increment, annual bonus etc. but other 2 companies dont provide them specifically.
vi) They provide all level of employees with proper training for their on the job skill
development & future career.
53 | P a g e
So far for all these reasons we considered Square Pharmaceuticals Ltd Bangladesh, as the best one with its employee planning process. Its serves the employees with its best & also make sure about their proper output in the industry.
Recommendation
We can recommend the best parts of HRM system of Square Pharmaceutical Ltd to other organizations and they are given below: There is a proverb Its man not building makes a company successful. So this must be ensured to retain the best and effective employees at all level of the hierarchy Now-a-days employees are very conscious about their rights and compensate. So it is very necessary to provide employees with an excellent equal employment opportunity Now the world become cost conservative. This is very tough to run an organization with core employee. So to reduce cost, temporary employees should be appointed and trained Todays life is becoming professionals. So employee should be trained up the employees by professionals Quality does not mean everything. Now motivation is important .Compensation policies are really necessary to motivate employees Secured job helps to increase employees overall production
Sharing company profit so that they feel that they are really a core part of the company Retaining the employees through the HRM philosophies So, if a organization can follow these recommendation, it can be able to attract more talented employees for a long-run.
54 | P a g e
55 | P a g e
Conclusion
After analyzing the whole report, we can say that Square Pharmaceutical Ltd. is the best organization among three pharmaceuticals that we have chosen. Square Pharma is providing the best HRM system among them. The company is ensuring the satisfactory job environment, secured job, compensation policies, employee training and development and other facilities. These all initiatives that the company is providing to employees help to motivate employees and increase the production and net income of the company. So, we can conclude by saying this that proper HRM system is really important for all organizations.
56 | P a g e
Reference
1. Interview with Samson Chowdhury, Chairman, Square Pharmaceuticals. May 2007. 2. Interview with Nazmul Hassan, Beximco Pharmaceuticals CEO. February 2007. 3. Interview with Square Pharmaceuticals. May 2007. 4. Data given to the writers of the Strategy for Establishing the API Park report. Industry members provided 5. Interview with Dr. Charles Larson, Director Health Systems and Infectious Diseases Division. ICDDR,B. February 2007. 6. Interview with UNICEF Supply & Procurement Section. February 2007. 7. Interview with Padmashree Gehl Sampath. United Nations University MERIT. 2007. 8. Interview with Square Pharmaceuticals. February 2007. 9. Interview with BAPI. May 2007. 10. Interview with Bangladesh Pharmaceutical Society. February 2007. 11. Interview with BAPI. May 2007. 12. Interview with BAPI. February 2007. 13. Interview with Ashfaque ur Rahman, Managing Director, Novartis Bangladesh. May 2007
57 | P a g e
58 | P a g e