HDFC Life Launches Sampoorn Samridhi Insurance Plan

~ A traditional with profit plan that offers options of both Endowment and a Whole Life ~

Mumbai, June 1, 2011: HDFC Life, one of Indias leading life insurance companies, today launched Sampoorn Samridhi, a with profit traditional product. Sampoorn Samridhi is a product that offers the benefits of both an Endowment Plan and a Whole Life Plan. The key highlight of the product is that a customer can opt for any of the Maturity Benefit Options as below: (a) Enhanced Cash Option: Enhanced maturity amount at the end of policy term OR (b) Enhanced Cover Option: Maturity amount at the end of policy term + additional Sum Assured on death up to the age of 99 years

Commenting on the launch of Sampoorn Samridhi, Mr Paresh Parasnis, ED & COO, HDFC Life, said, We design products that are in line with our customer centric approach. HDFC Life Sampoorn Samridhi is a flexible and affordable life insurance product for all customer segments, which offers a lump sum payout at the end of the selected term to fulfill long term goals. It also gives an opportunity to customer to create a corpus for his loved ones through Enhanced Cover Option. HDFC Life Sampoorn Samridhi provides the flexibility in premium paying frequency monthly, quarterly, half-yearly and annual as well as the options in deciding the term of the policy. Customers whose Sum Assured is Rs 5 lakhs and above can avail of a discount of 5% on the basic premium, Mr Parasnis added.

HDFC Life Sampoorn Samriddhi Insurance Plan Eligibilities Policy Term (Yrs) Minimum Maximum 5 40 Entry Age (Yrs) Minimum Maximum 18 60 Maximum Maturity Age (Yrs) 75

Flexible Premium Frequencies: Frequency Minimum Annual Premium For Policy Term >= 10 years Annual Half-yearly Quarterly Monthly (in Rs.) 12000 6000 3000 1000

Maturity and Death Benefits

Maturity Benefit Options (a) Enhanced Cash Option : Sum Assured + Reversionary Bonus + Interim Bonus (if any) + Terminal Bonus (if any)

Enhanced Terminal Bonus

OR (b) Enhanced Cover Option :

Sum Assured+ Reversionary Bonus + Interim Bonus (if any) + Terminal Bonus (if any) And Additional Sum Assured payable on death of Life Assured upto the age of 99 Years.

On Death : The Sum Assured plus attached bonuses will be payable to the nominee. The policy will terminate and no further benefits will be payable. In case of death due to accident, an additional Sum, which is equal to the basic Sum Assured, will be paid to the nominee. The policy will terminate and no further benefits will be payable.

Bonuses Reversionary bonus as a percentage of Sum Assured would be declared at the end of the financial year. Once added to the policy, the bonus is guaranteed to be payable on the earlier of death or on maturity. The Reversionary Bonus is guaranteed to be at least equal to Rs. 30 per Rs. 1000 of Sum Assured, for all bonuses declared till 31 March 2021. Terminal bonus depends on the actual future experience and is not a guaranteed benefit Tax Benefits Premiums paid are eligible for tax benefits under Section 80C and Section 10(10D) of the Income Tax Act, 1961, subject to the provisions contained

therein.

About HDFC Life: HDFC Life, one of Indias leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), Indias leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom. HDFC Lifes product portfolio comprises 29 retail and 5 Group solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing their plans, by adding optional benefits called riders, at a nominal price. Apart from several retail and group products in its portfolio, the company also has five optional rider benefits catering to the savings, investment, protection and retirement needs of customers. HDFC Life continues to have one of the widest reaches with more than 500 branches servicing customer needs, along with a strong base of Financial Consultants. For more information, please visit www.hdfclife.com.

HDFC Life Launches ProGrowth Flexi, a Highly Affordable Unit Linked Insurance Plan with Minimum Monthly Premium of Rs. 2,500
* Offers annual, half-yearly, monthly premium payment options * Additional benefit options and 30-day Free Look-in *Wide range of 5 funds to suit customer investment needs * Flexibility to change premium paying term

Mumbai, January 6, 2011: HDFC Life, one of Indias leading life insurance companies, today launched ProGrowth Flexi, a smart Unit Linked Insurance Plan with minimum monthly premium of Rs. 2,500. A highly affordable product, HDFC SL ProGrowth Flexi comes with 30-day Free Look-in, flexible premium payment options, five investment funds, and the flexibility to change premium paying term. Announcing the launch of HDFC SL ProGrowth Flexi, Mr. Amitabh Chaudhry, MD and CEO, HDFC Life, said, We continue to listen to our customers and design products that are flexible to

meet their needs. HDFC SL ProGrowth Flexi is targeted at those set of customers who are seeking a life insurance plan that is affordable and flexible and at the same time provides value. The product offers several flexibilities to customers that can be chosen based on their needs and appetite. Apart from the normal life cover, HDFC SL ProGrowth Flexi also provides extra life cover with accidental death benefits option. In line with our customer centric approach, for the first time in the industry, HDFC Life offers 30 day Free Look-in. As ULIPs are the under the new regulatory regime are different, we believe that the customers may need time to get familiar with the new generation of ULIPs and fully comprehend the benefits available under the policy, Mr. Chaudhry added. Flexible features of HDFC SL ProGrowth Flexi Premium Payment Option: Annually / Half-yearly / Monthly Premiums and Level of Protection
Premiums Premium (Rs) and Levels Annual Half yearly monthly of Protection Sum Assured
Age less than 45 yrs Age equal to 45 yrs & above

Policy term

Minimum

24,000

10,000

2,500 Higher of 10xannualised premium/0.5xpolicy term x annualised premium

Higher of 7xannualised premium/0.25 X policy term X annualised premium

10

Maximum

No Limit

40 x annualized premium

30

Life and Extra Life option

Cover
Life Option Extra Life Option Death Benefit Death Benefit + Accidental Death Benefit

Benefits
Greater of Sum Assured/Fund Value/Mimimum death benefit of 105% of premiums paid Death benefit + an additional Sum Assured

Five Investment Funds

Short Term Fund - a pure debt fund that aims to deliver stable returns by investing in the short end of the yield curve to limit the risk profile of the fund and assure safety of capital. Income Fund - aims to provide high potential returns through investment in high credit quality debt instruments while maintaining an optimal level of interest rate risk. Balanced Fund - aims to generate high returns through a dynamic allocation of investments in Debt and Equity Securities to combine stability of Debt instruments with long-term capital appreciation potential of Equities. Blue Chip Fund - aims to provide medium to long-term capital appreciation by investing in Large Cap equities. Opportunities Fund - aims to generate long-term capital appreciation by investing predominately in Mid Cap stocks.

Premium Paying Term Offers flexibility to change premium paying term after successfully paying premium for the first 5 years.
Minimum premium paying term

Policy term

10 years

5 years

15+ years

10 years

Others Features Attractive Premium Allocation Rates of 92.5 for the first year and 100% from 6th year onwards Entry and Maturity Age: Minimum age at entry is 14 years and maximum age is 65 years and maximum age at maturity is 75 years. If you choose the Accidental Death Benefits option, minimum age at entry is 18 years and maximum age is 55 years and maximum age at maturity is 70 years. Tax Benefits: This plan is eligible for tax benefits under the Income Tax Act of 1961. Currently, Section 80C benefit is available for the premium paid into the plan subject to the limits in that section. Benefits received under Section 10 (10D) will be exempt from tax subject to the limits contained therein.

HDFC Life bags the 'Best Product Innovation Award 2011'

HDFC SL Crest was the product that contributed to this occasion

Mumbai, June 09, 2011: HDFC Life, one of Indias leading private insurance players, has won the Best Product Innovation Award 2011 Life Insurance for their product HDFC SL Crest at the Indian Insurance Awards 2011.

Commenting on the achievement Paresh Parasnis, Executive Director & COO, HDFC Life said, This award commemorates the effort of our Products team who are constantly striving to create products of excellence and add value to the customer. HDFC SL Crest is the first product in the market which offers minimum guaranteed NAV of Rs. 15 on maturity. HDFC SL Crest has been a trendsetting innovation in the market which has made us a winner of the award. Our product design process is a key element of customer segmentation approach through which we intend to offer our customers differentiated value propositions and experiences, based on their needs and life stage goals.

The Indian Insurance Award 2011 is an initiative by India Insurance Review in association with Celent. The awards was organised to honour life insurance companies performance, growth, product and market innovation, customer service and technology throughout the year. The jury comprised of an esteemed panel from the Indian insurance industry including S L Mohan, Secretary General, General Insurance Council, S B Mathur, Secretary General, Life Insurance Council, Vepa Kamesam, Managing Director, Institute of Insurance and Risk Management, Axel Pierron, Senior Vice President, Celent and Shirish Pathak, Publisher, India Insurance Review.

About HDFC Life:

HDFC Life, one of Indias leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), Indias leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.

HDFC Lifes product portfolio comprises 29 retail and 5 Group solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing their plans, by adding optional benefits called riders, at a nominal price.

Apart from several retail and group products in its portfolio, the company also has five optional rider benefits catering to the savings, investment, protection and retirement needs of customers. HDFC Life continues to have one of the widest reaches with more than 500 branches servicing customer needs, along with a strong base of Financial Consultants. For more information, please visit www.hdfclife.com.

About HDFC Life: HDFC Life, one of Indias leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), Indias leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom. HDFC Lifes product portfolio comprises 25 solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing their plans, by adding optional benefits called riders, at a nominal price. Apart from several retail and group products in its portfolio, the company also has five optional rider benefits catering to the savings, investment, protection and retirement needs of customers. HDFC Life continues to have one of the widest reaches with more than 500 branches servicing customer needs, along with a strong base of Financial Consultants.