Then Now Next Conferene and Festival Program Nov4

mcluhan100.
ca
DEW Line Festival
FROM NOV 5
International Conference
Cultural & public spaces throughout Toronto
NOV 7-10
Chestnut Conference Centre, 89 Chestnut St., Toronto
presented by
ONTARIO CULTURAL ATTR ACTIONS FUND LE FONDS POUR LES MANIFESTATIONS CULTURELLES DE LONTARIO
CONFERENCE CONTENT PARTNERS
FESTIVAL PROGRAM PARTNERS
ThenNowNext | McLuhan100.ca
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Contents
Welcome Delegates About McLuhan100 Then | Now | Next Conference DEW Line Festival Venue Map Presenters & Moderators Acknowledgements 4 6 7 17 30 32 58
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WelCome delegates
Welcome to the McLuhan100 Then Now Next: International Conference + DEW Line Festival
You come from more than 40 cities and communities and seven countries. You work in the arts, education, culture, environment, technology, government, health, innovation, media, public realm, science and social sectors. While this diversity gives us many divergent perspectives, we are here because society stands at a pivotal moment in history, as the world embraces digital media as the substrate of knowledge, comm unication and creative expression. Digital media will catalyze social reconfiguration as profound as the shift from oral to written culture. At stake is not just tech nology, or even practice, but the conceptual fabric in terms of which people, nature & society are understood. The decisions we make now, and the futures we imagine will influence society for decades, even centuries. This event, together with upwards of onehundred McLuhan100 celebrations throughout this centenary year, have been made possible thanks to the generosity of a multitude of people, cultural organizations, uni versities, companies, and governments. We would like to especially thank the Provost of the University of Toronto, Celebrate Ontario and the Ontario Cultural Attractions Fund for their financial support, and our myriad other supporters, programming partners and volunteers, without whom McLuhan100 would not have been possible. Over the course of the conference we hope you are challenged, engaged, motivated and inspired. Together we aim to gain new insight into the cultural implications of our digitally mediated futures under themes of Then, Now and Next. The annual festival we are launching builds on and substantially transforms the legacy of McLuhans probes and ideas, animating them through collaborative deliberation and debate, into progressive thinking about urgent issues. The festival recognizes that issues at the intersection of culture and technology remain of the utmost importance to society, and even more so as Digital Media (DM) and their underlying technologies of digitality, computation, and communication proliferate.
Have a wonderful time, Seamus Ross Dean iSchool University of Toronto Dominique Scheffel-Dunand Director McLuhan Program in Culture and Technology + CoChair McLuhan100 Committee Randy McLean Acting Director Economic Development City of Toronto Mark Surman CEO, Mozilla
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minister Chan
On behalf of the McGuinty government, I am pleased to extend greetings to everyone attending the McLuhan100 Then Now Next Conference in Toronto.
This important conference brings Canadian and international experts on media and culture together with artists and leading public figures, providing an opportunity to learn from each other through discussion, debate and presentations. Marshall McLuhans teachings and ideas have transformed the way we interact and understand technology today. I greatly appreciate this conference coming to Toronto to celebrate and continue to learn from the accomplishments of this great Canadian.
letter from
Please accept my best wishes for an enjoyable and memorable conference.
Yours truly,
Michael Chan Minister
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about mCluhan100
The year 2011 marked the centenary of the birth of Marshall McLuhan the man who foresaw how technology would transform humanity. McLuhan100 set out to share and celebrate what he means to our city through hundreds of events, installations and conversations.
With Toronto under the focus of international gaze, The University of Torontos McLuhan Program in Culture & Technology officially joined forces with The City of Torontos Economic Development and Culture Division and Mozilla in July 2010 to claim McLuhan, his theories and his role in the emergence of our great international metropolis. In March 2010, this collective began collaborating with McLuhan in Europe 2011, the Estate of McLuhan, and Canadian Embassies worldwide to build our local and global strategy for McLuhan100. McLuhan100 reached out to all four Toronto universities that for the first time ever in Toronto agreed to collaborate on McLuhan100 in order to ensure a whole new generation of young scholars is aware of and able to contribute to McLuhan and his legacy. In September 2010, cultural organizations across Toronto and around the globe began to join with McLuhan100 to integrate McLuhanesque programming into their 2011 seasons to highlight and celebrate this global icon.
Engage at Then | Now | Next

Follow the conFerence via live video stream at mcluhan.ischool.utoronto.ca complete with conFerence program, abstracts, speaker bios and more! facebook.com/imcluhan.ischool.utoronto flickr.com/mcluhan100
@mcluhan100 @+CityTO
vimeo.com/mcluhan100
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100+ speakers 50+ points Counterpoints 300+ artefaCts, outerings & utterings
More than fifty years ago, writing from a modest outbuilding at the University of Toronto, Marshall McLuhan gave voice to a vision that transformed the globe: of a society enmeshed in media, everywhere connected, culturally configured by mediating technologies of information and communication. In celebration of the centenary of Marshall McLuhans birth, The University of Toronto Faculty of Information, in conjunction with the Province of Ontario and the City of Toronto, and numerous other city cultural institutions, host this major conference and festival. most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. To honour McLuhans vision, McLuhan100 is framed as a joint conference and festival. Each day of thoughtprovoking conference events culminate in a reception and cultural event comprising the DEW Line Festival where delegates together with the artandmedia savvy public will be invited to stimulate their minds and connect under the theme of McLuhan. Opportunities will be provided to reflect on conference ideas, debate them with fellow attendees and presenters, and engage in artistically stimulating presentations.
The McLuhan 100 Then | Now | Next conference & festival assembles a unique group of Canadian and international interdisciplinary experts on media and cultureincluding researchers from humanities, social sciences, science and technology departments, artists, and leading public thinkers.
FORMAT
in keeping with its experimental subject matter, McLuhan 100 Then | Now | Next will feature a wide range of presentation, discussion, workshop, performance, exhibition and probing formats. People who cannot attend in person are encouraged to participate and respond to talks and events via live stream and blog commentary using the featured ScribbleLive platform and webpresence. As made clear in his famous quote from Understanding Media, McLuhan was fond of framing artists as harbingers of cultural change: I think of art, at its
IMPACT
The impact of McLuhan 100 Then | Now | Next will arise from interchanges among participants from around the world. Using text, audiovisual, and other multimedia technologies, theorists, experimentalists, and technologists from diverse disciplines will share ideas, explore methods, and nurture change that challenge the way we conduct research. Face to face interactions during debates and pointcounterpoint sessions, informally over meals, and at DEW Line Festival events will enable participants to create and nourish national and international networks and partnerships among researchers, industries, governments, sectors and individuals. Interchange, debate, collaboration, and network development is critical for social sciences and humanities researchers, for leaders in the communications, culture, visual art and experimental media world, and for artists and public thought leaders nationally and internationally.
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day 1 monday, noVember 7th

07:30 09:30
08:30 09:00
CONFERENCE REgISTRATION AND WELCOME (COFFEE AND LIghT PASTRIES)

greetings Professor & Dean Seamus Ross (University of Toronto Faculty of Information) Michael McLuhan (The McLuhan Estate) Dominique ScheffelDunand, Director (University of Toronto McLuhan Program in Culture and Technology)
09:00 10:15
SESSION 1 ARTEFACTS, OUTERINgS & UTTERINgS (1)

Explorations 1951-1957: Reflections Upon the Explorations Seminar and Journal Mediator: Janine Marchessault (York Univ., Canada) Participants Michael Darroch (Univ. of Windsor, Canada) Reto Geiser (Rice Univ., USA) Harald Prins (Kansas State Univ., USA) Michael Wesch (Kansas State Univ., USA)
10:15 10:30 10:30 - 12:00
COFFEE SESSION 2 INSIghTS INTO ThEN PARALLEL SESSIONS - A

A1 ThE BIOgRAPhERS gIOvANNI ROOM Mediator: B.W. Powe (York Univ., Canada) Derrick de kerckhove
(Univ. of Toronto, Canada)
A2 COUNTERBLAST TERRACE ROOM Mediator: Gary Genosko (Lakehead Univ., Canada) Peter Nesselroth
A3 PERFORMATIvITy ST. DAvID ROOM Mediator: Michael Darroch (Univ. of Windsor, Canada) Adam Lauder
(York Univ., Canada)
A4 PEDAgOgy ST. PATRICk ROOM Mediator: Warren Crichlow (York Univ., Canada) Patricia Benton Cseh & Mary Beth Leidman
(Indiana Univ. of Pennsylvania, USA)
McLuhans Method(s) Martine Pelletier

(Univ. de Sherbrooke, Canada)
McLuhans and Derridas Aphorisms, or the Fine Art of Crafting Verbal Hand Grenades Sarah Stanners
(Univ. of British Columbia, Canada)
Lthique du passage chez Marshall McLuhan: de la mdianomie vers lautonomie Lon Surette
(Univ. of Western Ontario, Canada)
Selling Via The Five Sense Sensorium Betram Brooker, Marshall McLuhan and Sensual Media Culture in Midcentury Toronto Cristina Miranda de Almeida
(IN3 - Universitat Oberta de Catalunya, Spain)
Matty S. golub
(Schreyer Honors College, USA)
McLuhan and Piaget: Another Approach to Understanding Children and Media gregory gutenko
(Univ. of Missouri at Kansas City)
Remembering McLuhan Jean-Franois valle

(Univ. de Montral, Canada)
Blessing Visual Illiteracy, Or How to Lose Sight and Understand Counterblast [1954] Adam Welch
The Art of McLuhans Science: Understanding McLuhan as a Medium for the Convergence Between Art and Science Aviva Rothstein
(Simon Fraser Univ., Canada)
Monkeys on Bicycles and Teletats Too Josh Shepperd

(Univ. of Wisconsin-Madison, USA)
The Electrical Conversion of Marshall McLuhan
Dispatches from the DEW Line: McLuhan and Correspondence Art in Canada, Ca. 1968-1980
Unmasking McLuhan: What If Its Just His Face?
Marshall McLuhans Grammars of Media Literacy, 1958-1961
12:00 13:00
LUNCh
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day 1 monday, noVember 7th

13:00 - 14:15 SESSION 3 POINT / COUNTERPOINT (1)
Mediators: Philippe Marchand (Toronto based Writer, journalist and author) & B.W. Powe (York Univ., Canada) & B.W. Powe (York Univ., Canada) Participants Will the Real Marshall McLuhan Please Stand Up! Jean Par (Vidotron, Canada) Tetrads & storytelling: Laws of Media and/for the New Millennium Elena Lamberti (Univ. of Bologna, Italy)
14:15 - 15:45
SESSION 4 INSIghTS INTO ThEN PARALLEL SESSIONS - B

B1 POETICS gIOvANNI ROOM Mediator: Lance Strate (Fordham Univ., USA) Renato Barilli
(Univ. of Bologna, Italy)
B2 CITySCAPES TERRACE ROOM Mediator: TBA gary genosko

(Lakehead Univ., Canada)
B3 vORTICES OF POWER ST. DAvID ROOM Mediator: Peter Timmerman (York Univ., Canada) Michael Macdonald & Carrie Perce
(Univ. of Waterloo, Canada)
B4 SCREENINgS ST. PATRICk ROOM
Dieren Mastersion
(CBC, Canada)
The Medium is Message: A Kantian Legacy Bruce Elder

(Ryerson Univ., Canada)
Is Toronto Obsolete? Process and Ambivalence in McLuhans Urban Studies Adeena karasic
(St. Johns Univ., New York, USA)
Battle of the Icons: Marshall McLuhan and Media War Rita Leistner
(Independent, Canada)
McLuhan Way In Search of Truth
Modernist Form: Interstitial writing and Immediacy in McLuhans Poetics Edward Slopek
In My Blogal Village, Print is Hot Jacqueline Mcleod Rogers

(Univ. of Winnipeg, Canada)
Finding McLuhan in Afghanistan B.W. Powe

Elaine Brodie
(Seneca College, Canada)
McLuhan and the City: Constant and Obsolete Ground Siobhan OFlynn
We have never been visual: On McLuhan, Synesthesia, and Not Having to Restore the Unity of the Senses Stephen Broomer
The Second Creation of Electronica and the Ancient Wisdom
McLuhan and the City: Constant and Obsolete Ground
The Fate of Difficult Art is to subsume the World
15:45 16:00 16:00 16:15 16:15 - 17:30
COFFEE SESSION 5 PROBES SESSION 6 POINT / COUNTERPOINT (2)

Mediator: Antonio Casilli (centre Edgar-Morin, Institut Interdisciplinaire dAnthropologie du Cantemporain, France) & Derrick de Kerckhove (Univ. of Toronto, Canada) Particiants data.bnf.fr et gallica.bnf.fr: les deux visages de la BnF numrique with Arnaud Beaufort (Bibliothque nationale de France, France) The New Enchantment. The Old Enlightenment David Buckland (Artist and Founder, Cape Farewell, UK)
19:0022:00
LAUNCh: DEW LINE FESTIvAL & +CITy RECEPTION mcluhan100.ca/events/the-conference-festival/dew-line-festival

Introduction to McLuhan100 Then | Now | Next Art Exhibits in Toronto and DEW Line Festival Concert: Jane Bunnett and Hilario Duran Improvisation upon Jon Cages FONTANA MIX (1945), (Gallery 345)
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day 2 tuesday, noVember 8th

08:00 09:00 CONFERENCE AND FESTIvAL REgISTRATION (COFFEE AND LIghT PASTRIES) 09:00 10:30 SESSION 1 ARTEFACTS, OUTERINgS & UTTERINgS (2)
New Media, New Policy Redux: homage to Liss Jeffrey Mediator: Gale Moore (Univ. of Toronto, Canada) Participants Michael Geist (Univ. of Ottawa, Canada) Andrew Clement (Univ. of Toronto, Canada) Mark Lipton (Univ. of Guelph, Canada)
10:30 10:45
gREETINgS
Prof. Cheryl Misak (Univ. of Toronto Vice-President and Provost) Prof. & Dean Gerd Hauck (Ryerson Faculty of Communication and Design)
10:45 11:00 11:00 12:30
COFFEE SESSION 2 INSIghTS INTO NOW (1) PARALLEL SESSIONS - C

C1 MEDIUM ThEORy gIOvANNI ROOM Mediator: Arthur Kroker (Univ. of Victoria, Canada) Chris Drohan
(Sheridan College, Canada)
C2 ThEOLOgy TERRACE ROOM Mediator: Dennis Patrick OHara (St. Michaels College, Univ. of Toronto, Canada) kyong Cho
(Univ. of Edinburgh, UK)
C3 ExPERIMENT & RESEARCh ST. DAvID ROOM Mediator: Ian Balfour (York Univ., Canada) Iain Baird
(National Media Museum, UK)
McLuhan, Deleuze, and the Empires of Information Jher

(Univ. of Oregon, USA)
Theology in the electronic age: What Marshall McLuhan has to say to the theologian Clemens Borher
(Goethe Univ., Germany)
Wise after the event: British Satellite Broadcasting Matteo Ciastellardi

(Universitat Oberta de Catalunya, Spain)
Emanuela Patti
(Universit di Cagliari, Italy)
A MultidimensionalTetrad for the 21st Century Ravindra Mohabeer

(Vancouver Island Univ., Canada)
Babel or Pentecost? Media analysis in religious metaphors Richard Osicki

(Univ. of Manitoba, Canada)
The Gutenberg Galaxy in the era of convergent culture Robert Fisher

(Library & Archives Canada, Canada)
Orders of Mediation and the Growing Invisibility of the Medium Marcin Trybulec
(Maria Curie Sklodowska Univeristy, Poland)
McLuhan and Lonergan: Eye to Eye Mark Stahlman

(Co-Director, Marshall McLuhan Initiative)
graham Larkin In the McLuhan Clearinghouse John ONeill

The Significance of Extended Mind Hypothesis for Medium Theory
McLuhans Catholic Formation: Hilaire Belloc and G.K. Chesterton
Text-me!
12:30 13:15 13:15 14:45
LUNCh SESSION 3 ARTEFACTS, OUTERINgS & UTTERINgS (2)
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day 2 tuesday, noVember 8th

Media Ecology, Medium Theory, and McLuhan Mediator: Elena Lamberti (Univ. of Bologna, Italy) Participants Lance Strate (Fordham Univ., USA) Paul Levinson (Fordham Univ., USA) Joshua Meyrowitz (Univ. of New Hampshire, USA) Julianne Newton (Univ. of Oregon), USA)
14:45 16:15
SESSION 4 POINT/COUNTERPOINT (3)

Mediator: Janine Marchessault (York University) Participants Marshall McLuhans Echocriticism, Richard Cavell (University of British Columbia) McLuhan and the Legacy of Popular, Jay Bolter (the Georgia Institute of Technology, USA)
15:00 16:15 16:15 - 16:30 16:30 16:45 16:45 18:00
NFB SPECIAL SCREENINg OF MCLUhANS WAkE (2002): John Spotten Theatre, 150 John Street, Toronto COFFEE SESSION 5 PROBES SESSION 6 POINT / COUNTERPOINT (3) gREETINgS
Sara Diamond ( President & Professor, OCAD University) Mediator: David Buckland (Artist and Founder, Cape Farewell, UK) Participants The Electric Information Age Book Jeffrey T. Schnapp (metaLAB, Harvard Univ., USA) Sara Diamond (OCAD University, Canada)
19:00 22:00
DEW LINE FESTIvAL (FOR ThE FULL PROgRAM vISIT: mcluhan100.ca/events/the-conference-festival/dew-line-festival)

McLuhan Poetics Art Show Beacon (Gladstone Hotel) McLuhan as Foresighter: A Rearview Mirror Look at 2020 Media Futures (OCADU, Details TBA) Greg Van Alstyne (Slab, OCADU, Canada) Bob K Logan (Professor emeritus, University of Toronto & Chief Strategist, Slab, OCADU, Canada)
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day 3 Wednesday, noVember 9th

08:00 09:00 CONFERENCE AND FESTIvAL REgISTRATION (COFFEE AND LIghT PASTRIES) 09:00 09:15 gREETINgS
Eric McLuhan (The McLuhan Estate)
09:15 10:30
SESSION 1 POINT COUNTER POINT (5)

Mediator: Brian Cantwell Smith (Director, Coach House Institute, Faculty of Information, Univ. of Toronto, Canada) Thinking the Future with Marshall McLuhan with Arthur Kroker (Univ. of Victoria, Canada) The Pentad: McLuhan and Metaphysics with Ian Bogost (The Georgia Institute of Technology, USA)
10:30 10:45 10:45 12:15
COFFEE SESSION 2 INSIghTS INTO NExT (1) PARALLEL SESSION - D

D1 MULTISENSORIAL TERRACE ROOM Mediator: Paul Hoffert (Chair, Bell Broadcast and New Media Fund, Professor, York University) Jamy Li
(DIRECTV, USA)
D2 ACOUSTICS & AESThETICS ST. DAvID ROOM Mediator: Phil Rose (York Univ., Canada) Colin Eatock
(independent scholar, Canada)
D3 COMPUTATION ST. PATRICk ROOM Mediator: Barbara Fischer (Univ. of Toronto, Canada) Robert Bean
(NSCAD Univ., Canada)
McLuhan and Gould: From Theory to Practice Ryo Ikeshiro

(Goldsmiths College, UK)
The Question Concerning Obsolescence Suzanne De Castell & Milena Droumeva

(Simon Fraser Univ., Canada)
The Weakness Exploitation Theory Succession and the Rise of Embodied Computation Martina Leeker
(Univ. of Kin, Germany)
Merzbow is Not Massage: Noise Music as Antienvironment Erin McCurdy

(Ryerson Univ.)
McLuhan Meets Convergence Culture: Towards a New Multimodal Discourse Paolo granata
(Univ. of Bologna, Italy)
McLuhan Today, Seen with the Eyes of 1960s Neo-Avantgarde and Contemporary Media Art Stephen Wilcox
(Univ. of Waterloo, Canada)
The Integrated Perspective: Dance Documentation in an Acoustic Age Izabella Pruska-Oldenhof

(Ryerson Univ.)
The Aesthetics of Marshall McLuhan: the Medium as Expressive Form Alexandre MacMillan
(Universit Paris VII, France)
Decoding the Virtual Body: Marshall McLuhan and the Disembodied Posthuman Daniel Roinson
Marshall McLuhans Acoustic Space, Julia Kristevas Chora, and Media Poetics
McLuhans Sensorium and the Materiality of Media and Communication
Advertising, McLuhan and Creative Revolution, 1965-1980
12:15 13:15 13:15 14:15
LUNCh SESSION 3 ARTEFACTS, OUTERINgS & UTTERINgS (4) MARShALL MCLUhAN AS EDUCATIONIST: INSTITUTIONAL LEARNINg IN A POST-LITERATE AgE
Mediator: Alexander Kuskis (Gonzaga Univ., USA) Eric McLuhan (The Harris Institute for the Arts, Canada) Bob Logan (Univ. of Toronto, Canada) Kathryn Hutchon Kawasaki (Toronto District School Board) Norm Friesen (Thompson Rivers Univ., Canada)
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day 3 Wednesday, noVember 9th

14:45 16:45 SESSION 4 ARTEFACTS, OUTERINgS & UTTERINgS (5) gLOBAL SPILLAgE: WhAT DOES MCLUhAN TELL US ABOUT REPORTINg ThE NEWS IN 2011
Mediator: Joyce Smith (Ryerson Univ., Canada) Participants Emily Senger (Web editor, ipolitics.ca) Greg Elmer (Ryerson Univ. & Columnist at The Hill Times, Canada) Kathy Vey (Editor in chief OpenFile.ca, Canada)
16:15 16:30 16:30 16:45 16:45 18:00
COFFEE SESSION 5 PROBES SESSION 6 POINT / COUNTERPOINT (6)

Mediator: Dominique ScheffelDunand (York Univ. & Director, McLuhan Program in Culture & Technology, Univ. of Toronto) McLuhan: from the Age of Fire to the Digital Age Herv Fischer (Universit du Qubec Montral, Canada) Rebabelizing the global village or the Rise of the other globalization with Michael Oustinoff (Universit Paris 3 Sorbonne Nouvelle / ISCC (CNRS), France)
19:0022:00

The McCready Lecture (Art Gallery of Ontario) Phillip Monk (York Univ., Canada) Piazza McLuhan Then | Now | Next (215 Spadina Avenue, 4th floor) Placing and Experiencing Change Discussants (Greece) Costis Dallas (Panteion Univ. of Social and Political Sciences, Derrick de Kerchove (Univ. of Toronto) Paolo Granata (Univ. of Bologna) Jesse Hirsh (Toronto based broadcaster, researcher and strategist) Elena Lamberti (Univ. of Bologna) Stephen Kovatch (Berlin, Transmediale) Robert K. Logan, (OCADU & Univ. of Toronto) Cristina Miranda de Almeida (IN3 - Universitat Oberta de Catalunya) Peppino Ortoleva (Universit di Torino) Lance Strate (Fordham University) Dominique Scheffel Dunand (McLuhan Program in Culture & Technology, Univ. of Toronto) Mark Surman (CEO, Mozilla) Yoni Van Den Eede (Free University of Brussels)
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day 4 thursday, noVember 10th

08:00 09:00 CONFERENCE AND FESTIvAL REgISTRATION (COFFEE AND LIghT PASTRIES) 09:00 09:15 gREETINgS
Professor & Dean Barbara Sellers Young (York University, Canada) Domenico Pietropaolo (St. Michaels College at the Univ. of Toronto Principal & Professor)
0915 10:30
SESSION 1 POINT / COUNTERPOINT (7)

Mediator: Jesse Hirsh (Toronto based broadcaster, researcher and strategist, Canada) The Electrical Transfer: The Show and the Spectator Before and After the Marconi galaxy with Peppino Ortoleva (Universit di Turino, Italy) The Triple Revolution: The Networked Social Operating System with Barry Wellman (Univ. of Toronto, Canada)
10:30 10:45 10:45 12:15
COFFEE SESSION 2 INSIghTS INTO NExT (2) PARALLEL SESSION - D

E1 gEOPOLITICS TERRACE ROOM Mediator: Steve Bailey (York Univ., Canada) Antonio Casilli
(Centre Edgar-Morin, Institut Interdisciplinaire dAnthropologie du Contemporain, France)
E2 FUTUROLOgy ST. DAvID ROOM Mediator: Andrew Clement (Univ. of Toronto, Canada) Ins Teixeira Botelho & Patrcia Dias
(Catholic Univ. of Portugal, Portugal)
Offline/Online Multiplexity and the Extension of Personal Networks Marc Blanger

(RadioLabour)
The Message is I Love You: A McLuhanian Approach to Mobile Phone Mediated Communication Edward Comor
Marshall McLuhan and the Future of Work in a World of Information Martin Speer
(Dortmund Technical Univ., Germany)
Public Diplomacy and Digital Engagement: The Use (and Misuse) of McLuhan yasser Abdelrahim
(Univ. of Alberta, Canada)
Ellul Connected to McLuhan: The Global Village and the Propaganda Problem within Technological Environments Phil Rose
Revolution in Egypt and the Facebook Message: Revisiting McLuhans electronic age yoni van Den Eede
(Free University of Brussels (VUB), Belgium)
Radiohead and the Media Fallout of OK Computer
Online Practices, McLuhan, and the Collecting Paradigm
12:30 13:15
LUNCh
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day 4 thursday, noVember 10th

13:15 14:15 SESSION 3 ARTEFACTS, OUTERINgS & UTTERINgS (5) PLACE IN SPACE
Mediator: Randy McLean (Economic Development, City of Toronto, Canada) Rob Bliss (Urban Experimentalist, Grand Rapids, USA) Shawn Micallef (Massey Fellow 2012; Editor, Spacing Magazine, Canada)
14:15 - 15:15
SESSION 4 INSIghTS INTO ThE NEW FUTURE (3)

Mediator: TBA Participants: Performative Materiality, Embodied Agency: Explorations on the Digital Future of the Past with Costis Dallas (Panteion Univ. of Social and Political Sciences, Greece) Assume Digitality. Rethink the World with Brian Cantwell Smith (Univ. of Toronto, Canada)
17:00 - 17:30
CLOSINg REMARkS
Brian Cantwell Smith (Director, Coach House Institute, Faculty of Information, Univ. of Toronto, Canada)
18:00 - 19:30

Closing Reception: McLuhan100 Then | Now | Next Conference and DEW Line Festival (Koerner Hall) North American Launch: Cape Farewell Foundation (Koerner Hall)
18:00 - 20:00
RyERSON CELEBRATES: MCLUhANS 100Th

Ryerson Celebrates: McLuhans 100th (Eaton Theatre) Technology as Language: Cultural Engineering Begets Personal Humans, Tom Sherman (Syracuse University, USA)
18:00 22:30
DEW LINE FESTIvAL CLOSINg DINNER RECEPTION & CONCERT CLIMATE IS CULTURE FOR ThE FULL PROgRAM vISIT: mcluhan100.ca/events/the-conference-festival/dew-line-festival
Closing Dinner Reception: McLuhan100 Then | Now | Next Conference and DEW Line Festival closing dinner reception North American Launch and Concert: Artists Patrick Watson with Special Guest Amy Millan (of Stars) launch Cape Farewell in North America
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aural/oral sCholarly publishing projeCt

Scholarly papers presented at academic conferences are normally documented for posterity in print form in publications of conference proceedings or as articles in academic journals. Aural/Oral Scholarly Publishing is a way of making scholarship available to the global community in a completely different format from con ventional scholarly papers: as an aural/oral document, a downloadable recording of the scholar presenting his or her paper. Scholarly papers presented at many academic con ferences around the world are also often documented in one language only English even if the scholars who presented them are from nonEnglish language communities. With this in mind, a specific aim of Aural/Oral Scholarly Publishing is to give scholarship back to the language communities of the scholars who produce it. To this end, conference presentations by scholars from nonEnglish language communities are transcribed and translated back into the native language of the scholar. Scholars can then review, edit and rerecord their presentations to produce an aural/oral document in their native tongue, thus providing a kind of virtual conference in their own language of papers originally presented in English. The production of interlingual aural/oral documents involves the following steps: 1. Transcription of the recording of the scholarly paper 2. Translation of the transcript into the presenter source languages 3. Review/proofreading/editing of the translation by the presenter 4. Audio recording of the finalized transcripts, read by the presenter or a voiceover professional 5. Cataloging of all aural/oral documents in an open online library for future reference by scholars and students worldwide The idea of Aural/Oral Scholarly Publishing is to translate the visual code of traditional scholarship into a purely aural/oral code, so that students and scholars can experience scholarly research in a more engaging medium than the cold world of the printed word. Interlingual aural/oral documents use the existing media of print and audio communications to translate scholarly work not only between languages but between media from speech to print and back again to produce a new medium that also returns academic knowledge to the linguistic communities from which it came. In this way, it seeks to redress the current linguistic imbalance of scholarly publications in the many disciplines where English tends to predominate as the language both of presentation at conferences and of documentation for posterity.
If you are a speaker at the McLuhan100 THEN NOW NEXT International Conference, and you interested in participating in the Aural/Oral Scholarly Publishing Project, please contact the Conference Chair, Dominique Scheffel Dunand: d.scheffel.dunand@utoronto.ca
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deW line festiVal

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. Marshall McLuhan, Understanding Media
Made clear in his famous quote from Understanding Media, McLuhan was fond of framing artists as harbingers of cultural change. Using this metaphor to contextualize their work, artists throughout Toronto and around the world have come together to cocreate a week of stimulating art, music, poetry and discourse that considers and probes the future of digital media and its impact on our culture and the way we live our lives.
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ONgOINg FROM NOvEMBER 5Th

+CITy (DEW LINE FESTIvAL DOWNLOADABLE APP)
+city is a tweet curation app for iPhone and iPad that visualizes tweet streams following specific hashtags. In its beta release, Twitter activity can be viewed by countries, cities, hashtag streams & individual tweets. Touch on tweet flowers to see whats being said in real time. +city is launching in tandem with the McLuhan 100 Conference and +citys data visualization will provide a dynamic view of a global network of communications and content generated around the McLuhan centenary. The +city app has been generously supported by the McLuhan 100 Conference and is a production of +citydesign. +citydesign develops and explores projects that can provide insights into social good, social change, art, innovation that change how we perceive the interaction of our physical and digital lives. +citydesign was cofounded by Faisal Anwar & Siobhan OFlynn. +city is one component of a larger research project analyzing the impact of exchanges via the social web during Nuit Blanche. Mercantile Exchange, the largest exchange of futures and derivatives, where corporations trade goods that dont even exist yet. That removal of the material stuff absent from both the land where it comes from and trade where is exchanged is what Boulos means by melting into air, the path to metaphysical qualities. The two facing screens, which portray such polarised but inextricable realities, build a dialectic and hypnotic space for thought.
URBAN SCREENS INSTALLATIONS
The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation. Marshall McLuhan, Laws of Media
ABOvE gROUND: nature An international video billboard art project on Yonge St, just north of Dundas Square, featuring 8second video and text pieces by Steve Lambert (USA), Kelly Mark (Canada), onformative (Germany), Kelly Richardson (UK), and Ron Terada (Canada).
EvERyThINg ThAT IS SOLID MELTS INTO AIR

DATE: nov 5 - 10 TIME: mon - wed: 1:00 - 5:00 thurs - sat: 12:00 - 5:00 LOCATION: the coach house institute, 39a Queens park crescent (in the parking lot behind 39 Queens park crescent), toronto COST: Free This installation borrows its title from a sentence from the Communist Manifesto, and delves into the idea of commodity fetishism applied to the production of oil in Nigeria and its subsequent speculative use in North America. Consisting of a twochannel synchronised video installation, each screen depicts one of the two factions struggling for control of the precious good. On one screen we find the Nigerian guerrillas that seek to alleviate the misery of the region by redistributing the oil resources by all means necessary. The opposing screen shows the theatricality of the Chicago
BELOW gROUND: vera Frenkel, the messiah with the right credentials The most recent work in Frenkels ongoing Messiah Project. Playing every 10 minutes on Pattison Onestop screens in subway platforms across Toronto. Both projects curated by Sharon Switzer, and coproduced by Art for Commuters and Pattison Onestop for the DEW Line Festival. The Pattison digital video billboard can be found at 322 Yonge St, Toronto. The Onestop digital screens can be found in over 60 TTC stations across Toronto. www.mcluhan100.ca
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[TTC]
DATE: nov 5 - 13 vera Frenkel, the messiah with the right credentials, 1990/2011 The media projects of Governor General and Bell Canada Awards laureate Vera Frenkel include String Games: Improvisations for InterCity Video (MontralToronto, 1974), currently on view at the Agnes Etherington Art Centre; Messiah Speaking, a computer animation for Londons Piccadilly Circus; ...from the Transit Bar, a sixchannel videodisk project and functional pianobar, documenta IX, Kassel, and the photovideotext project Body Missing installed in the tunnels under the city of Linz, Austria. The Blue Train, her newest video and mobile devices project, is now in production for Archival Dialogues, the Ryerson Gallery inaugural exhibition, Toronto.
of technology, design and emotion they develop innovative, crossmedia solutions for customers in the domains of culture, economical and education. Their project Fragments of RGB experiments with illusion and perception on various levels. The classic LED screen as a medium was simulated and dis integrated by the creation of a pixellike optic that was destroyed as the viewer approached it. The digital face suddenly becomes distorted. The RGB elements dissolved to form new, translated images and, thus, a transformed reality.
[BILLBOARD ARTIST 2]
DATE: nov 5, 6, 8, 12, 13 steve lambert, close Your eYes and imagine..., 2011 Steve Lambert has made art in public spaces since 1998. For Steve, art is a bridge that connects uncommon, idealistic, or even radical ideas with everyday life. He carefully crafts situations where he can engage people with these ideas and have a mutually meaningful exchange. With CLOSE YOUR EYES Lambert is far from serious, but he is sincere. The piece is funny because of its context. Mixed among slick advertising, it earnestly asks us to stop looking, pull back, see a larger picture and imagine impossible things. Lambert knows its absurd to be asking such things on a giant screen in the middle of the city (we know it is too) but asks anyway. Its awkward and our chuckle relieves the anxiety, but the idea lingers. We remain with the request: will you close your eyes and imagine?
The Messiah with the Right Credentials, the most recent work in Frenkels ongoing Messiah Project, traces the collusive connections between consumerism, fundamentalism and romance. Interwoven modes of narrative and representation, from handwriting to American Sign Language reveal, through distilled texts and compelling images, the psychic engines of the culture.
DATE: nov 5,6 7, 12, 13, 2011 onFormative, Fragments oF rgb, 2010/11 onformative, founded by Julia Laub and Cedric Kiefer is a berlin based design studio specializing in generative art and design solutions covering various types of media and topics. For them the generative design process presents a new way of thinking and a new approach to bringing ideas to the market in a more effective and efficient way. At the intersection
DATE: nov 5, 6, 9, 12, 13 ron terada, voight-kampFF 2008/11 Ron Terada lives and works in Vancouver, Canada. Recent oneperson exhibitions include Being There, Museum of Contemporary Art, Chicago (2011), Jack, Catriona Jeffries Gallery, Vancouver (2011), Who I Think I Am , Hayward Gallery, London (2010). In 2006, Terada was a recipient of the Victor Martyn LynchStaunton Award from the Canada Council for the Arts and the VIVA Award in 2004 from the Jack and Doris Shadbolt Foundation. In 2007, Terada was nominated for the Sobey Art Award. Ron Terada is represented by the Catriona Jeffries Gallery, Vancouver.
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VoightKampff is inspired by the scifi movie Blade Runner (1982) from a scene where a geisha is projected across an enormous video billboard coyly ingesting an unknown pharmaceutical. The title refers to an apparatus used in the film to measure a test subjects authenticity by provoking uncontrollable bodily or emotional responses.
the Sydney Biennale in 1998. She is a recipient of numerous Canada Council, Ontario Arts Council and Toronto Arts Council grants, as well as the KM Hunter Artist Award (2002), and Chalmers Art Fellowship (2002). EVERYTHING / SOME THINGS / NOTHING is a short personal text piece exploring a personal affirmation, a regret and an acceptance.
DATE: nov 5, 6, 10, 12, 13 kellY richardson, the erudition, 2010/11 Richardsons work has exhibited in numerous museums and venues internationally including the Sundance Film Festival in both 2009 and again in 2011, AlbrightKnox Art Gallery, Hirshhorn Museum and Sculpture Garden, Art Gallery of Ontario and Muse dart contemporain de Montral. Her work represented Canada in the Beijing 798 Biennale (2009), Busan Biennale (2008), Gwangju Biennale (2004) and she was the featured artist at the Americans for the Arts National Arts Awards 2009. She lives and works in the United Kingdom. Mining the aesthetics of cinema and science fiction, Kelly Richardsons The Erudition presents a lunar esque looking landscape with what appears to be an unlikely monument or proposal, consisting of holographic trees blowing in fictional wind. Is this slightly malfunctioning display a forgotten site for proposed colonization? Better yet, is this some kind of alien artwork?
MODELS FOR TAkINg PART

DATE: nov 5 - 10 TIME: mon-wed & Fri 11:00 - 5:00; thurs 11:00 - 7:00; sat & sun 1:00 - 5:00 LOCATION: Justina m. barnicke gallerY, hart house, 7 hart house circle, universitY oF toronto COST: Free Presented in conjunction with the 100th anniversary of Marshall McLuhans birth, the Justina M. Barnicke Gallerys fall program takes as its point of departure McLuhans observation that, in the electronic age, information integration would cause people to be ever more involved in each others lives, collapsing any easy distinction between what is felt to be near or far. Increasingly, artists are examining this pervasively mediated environment, the nature of our involvement in it, and the possibilities and nature of participation in the public sphere. Models for Taking Part assembles media works by international artists Anetta Mona Chisa & Lucia Tkacova (b. Slovakia and Romania), Bouchra Khalili (b. Morocco), Renzo Martens (b. the Netherlands), Tobias Zielony (b. Germany), and Artur Zmijewski (b. Poland). The artists provocative works critically interpret the public sphere as both an idea and ideal that intersects uneasily with factional and even personal interests. The exhibition presents models of participation in which the idealized marriage between democracy and the public sphere becomes fraught with incongruity, at times appearing unsustainable. Juan A. Gaitn is a curator currently working at Witte de With, Centre for Contemporary Art in Rotterdam, the Netherlands. The exhibitions and programs of the Justina M. Barnicke Gallery are generously supported by the Canada Council for the Arts. The Gallery is wheelchair accessible. Produced with assistance from the Toronto Arts Council and
DATE: nov 5, 6, 11, 12, 13 kellY mark, everYthing / some things / nothing, 2011 Canadian: Born 1967. Torontobased Kelly Mark received her BFA in 1994 at the Nova Scotia College of Art & Design. She has exhibited widely across Canada, and internationally at venues including the Art Gallery of Ontario (Toronto), The Power Plant (Toronto), Contemporary Art Gallery (Vancouver), Muse dArt Contemporain (Montreal), The Darling Foundry (Montreal), Henry Art Gallery (Seattle), Bass Museum (Miami), Ikon Gallery (UK), Dundee Contemporary Arts (Scotland), Netwerk Centre for Contemporary Art (Belgium), Mark represented Canada at the Liverpool Biennale in 2006 and
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the British Columbia Arts Council Touring Initiatives.
McLuhans observation that in the electronic age, our primary occupation is informationgathering and brushing information against information. McLuhan anticipated the transition from anxiety to boredom in the cultural evolution of electronic media and information technology. Observing the transition from content to pattern as well as the nonlinear destructuring of reception inherent to electronic technologies, McLuhan perceived an anaesthetic or numbing influence on the human senses. Referencing the Distant Early Warning radar technologies (DEW) deployed during the Cold War, McLuhan described art and artists as a cultural early warning system. John Cage, attentive to McLuhans observation that the human nervous system is extended beyond the body by electronic media, endeavored to expand and accentuate human sensorial experience is his experimental and optimistic approach to sound, performance and technology. Artist Bio: Robert Bean is an artist, writer and teacher living in Halifax, Nova Scotia. He is currently a Professor at NSCAD University. Bean has exhibited his work in solo and group exhibitions in Canada, the United States, Europe, South America and New Zealand. He is represented by Circuit Gallery (Toronto) www.circuitgallery.com
ThE EyES ThAT STOPPED ThE TRAIN

DATE: nov 5 - 10 LOCATION: ontario college oF art & design universitY (ocadu) 100 mccaul street, toronto COST: Free The Eyes that Stop the Train questions the time of moving image technologies vis a vis physical space as a train takes the viewer on an ever looping trip between two unseen places. This work raises questions about the ontology of the moving image and the relationship between the corporeality of the viewer and the media (movingimage) technology in the spirit of McLuhans questioning of the cognitive enframing the medium presents. Through this work, the artist brings this issue to the experiential enactment of the moving image, exploring the boundaries between viewer and medium.
ROBERT BEAN: 273@345 (BRUShINg INFORMATION AgAINST INFORMATION)

OPENINg RECEPTION DATE: Fri, nov 4 TIME: 6:00 - 9:00 (the artist will be in attendance) RUN DATE: nov 5 - dec 3 TIME: hours: sat 12:00 - 5:00, or bY appointment (please dont hesitate) 647-477-2487 | info@circuitgallery.com LOCATION: circuit gallerY at gallerY 345 345 sorauren avenue, toronto, canada COST: Free Circuit Gallery is pleased to present a new solo exhibition by Canadian Artist Robert Bean exploring the relationship between John Cage and Marshall McLuhan. This exhibition considers the influential relationship that Marshall McLuhan and the composer John Cage shared during their lives. Through the use of sound, images of artifacts, archives and experimental scores, the installation presents an exploration of inscription and technology by brushing information against information. John Cage makes continuous reference to McLuhans ideas in his essays, interviews and mesostics. In particular, he frequently quotes
CBC RADIO PRESENTS DEMySTIFyINg MCLUhAN

Demystifying McLuhan will engage you with McLuhans ideas through a series of puzzles and creative projects. Work your way through a jumble of McLuhan quotes, then use audio and visual materials from the CBC Archives to remix, rework and recreate McLuhans message. Opens October 24th! www.cbc.ca/mcluhan
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MCLUhAN AT ThE NFB

TIME: guided viewing station hours: noon-7pm tues-thurs; noon-10pm thurssat; sun noon-5pm LOCATION: guided viewing stations, main Floor, 150 John street, toronto COST: Free Visitors to NFB can pick from a guided viewing list for the viewing stations that include the following films:
WhAT ThE hELLS gOINg ON UP ThERE (1979)

A disgruntled Uncle Sam complains that nobody listens to him anymore, and whats more, he doesnt even know whats going on up there. I thought we were living on the top floor, he mutters. He expedites the ubiquitous Marshall Efron on a fact finding mission north of the border. Part satire, part serious, this film sets out to package Canada for American consumption, with some of the clichs thrown in. Contrasting with the decidedly lighter side of the film are interviews with wellknown Canadians such as Marshall McLuhan, Mordecai Richler, Margaret Atwood, John Kenneth Galbraith, Raoul Duguay, and Pierre Bourgault.
MCLUhANS WAkE (2002)

Fascinated by the role technology played in transforming our lives, one of the twentieth centurys most famous intellectuals realized, with stunning accuracy, the impact the digital age would have on our social, spiritual, economic and ideological selves. The global village and the medium is the message are among the most quoted phrases of our time. Few people grasped the enormity of his ideas, however, and over the course of the following decades his work was largely ignored by academia and the public. Now, twenty years after his death, in the midst of an era of Internet, virtual and wired technologies, McLuhans Wake explores the enduring hold of McLuhans message. Blending all forms of media, including animation and special effects, McLuhans Wake is a visually dazzling and poetic film, with narration by renowned performance artist Laurie Anderson, and commentary by scholars Eric McLuhan, Neil Postman, Lewis Lapham and journalist Patrick Watson. Note a special screening of McLuhans Wake takes place at 3pm, Nov. 8th, in the John Spotten Theatre, as well.
ALMOST REAL
Almost Real focuses on a few individuals for whom the Internet has become a lifeline, a way to connect with likeminded souls in surprising ways. The early promise of the Internet could never have predicted people like these: a cyber punk based on an anti aircraft rig in the English Channel who operates the worlds first rogue Web server, a monk developing wireless prayer technology, and a gamer who recreates himself in an online game. Even traditional concepts of school, marriage and retirement are mutating: a disillusioned eightyearold opts in favour of homeschooling, a retired couple moves into an Internetcontrolled seniors complex, and a recent divorce exchanges vows online with a man she has never met. With insightful commentary by scifi writer William Gibson, virtual reality creator Jaron Lanier and postnational writer Pico Iyer, Almost Real is a snapshot of the end of the first phase of the Interneta far less utopian age than some had hoped.
ZULU TIME (1999)

Best known as the amicable Director of the McLuhan Program in Culture and Technology at the University of Toronto, Derrick de Kerckhove is at the core of a world thinktank dedicated to probing the rapid changes of our global village. The documentary Zulu Time follows this wired man in his globetrotting career as media prophet and probes into some of the most fascinating questions confronting us in our new electronic galaxy. As the spiritual inheritor of McLuhans thought, de Kerckhove lives in perpetual oscillation between himself and his double, Marshall McLuhan, with whom he has become publicly identified and virtually assimilated.
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MEDIUM MASSAgE 2.0 AN INFINITE INvENTORy

www.year01.com/mediummassage TIME: nov 5 dec 3, opening reception: nov 5, 2:00 5:00 LOCATION: contact gallerY 80 spadina ave, suite 310, toronto COST: Free FEATURED ARTISTS: kate armstrong, mYFanwY ashmore, JeremY baileY, david Jhave Johnston, martine neddam, raFal rozendaal, cherYl sourkes, donna szoke, kd thornton Medium_Massage 2.0 :: an infinite inventory is a netbased exhibition inspired by Marshall McLuhan and graphic designer Quentin Fiores collaborative book The Medium is the Massage. Published in 1967 in an experimental format that fused Fiores engaging graphic style and visual language with McLuhans text, The Medium is the Massage introduced McLuhans theories of media and communications technology to a mass audience. Within the context of Marshall McLuhans centennial and 20 years after the development of the first webpage, the media artists in this exhibition reflect McLuhans prophetic theories through their immersion in the networked medium and cultural shift that McLuhan predicted in the 60s. The exhibition includes a new expanded version of The Medium is the Massage matched with compositionally similar images using google algorithms; a sorrybot that gives a unique apology to every citizen on earth; new web software that re invents the way artists communicate with the media; an archeological examination of 8 bitgraphic images and obsolescent media through daily floppy disc mining; and more!
Curated by Michael Alstad. Presented by Year Zero One (YZO) in collaboration with the CONTACT Gallery for the McLuhan100 Festival.
ThE MESSAgE
TIME: nov. 2 - 13; gallerY hours: wed - sun. 1 - 6pm LOCATION: gallerY 1313 1313 Queen st. west, toronto COST: Free Gallery 1313 is pleased to present, THE MESSAGE, an exhibition of new media artists who explore the effects of technology on popular culture and society. The exhibition is also a celebration of the legacy of Marshall McLuhan. The exhibition was curated by Gallery Director, Phil Anderson and is sponsored by Highland Park Scotch. We would like to thank Highland Park Scotch for their generous support. There will a mix of installation, video works and photo based works. The exhibition will take place in the Main and Process Galleries. Panel discussion Nov. 9, at 7pm on the future and effects of technology in artistic practise and society in general. More details can be found at www.g1313.org along with the roster of panelists.
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SATURDAy, NOvEMBER 5Th

SAI 2.0 SAI - STRATEgIC ARTS INITIATIvE 2.0 - LOOkINg BACk TOWARDS ThE FUTURE ExhIBITION WITh INTERACCESS AND TRANSMEDIALE
DATE: thurs, nov 3 - sat, nov 5 TIME: thurs & Fri: 12:00 - 6:00 (live link to rotterdam 3:00 - 6:00 onlY), sat 9:00 - 7:00 (live linked all daY). see the detailed schedule: strategicartsinitiative.org/ LOCATION: 9 ossington avenue, toronto COST: Free In 1986 a ground breaking telepresence art exhibition called SAI STRATEGIC ARTS took place between University of Toronto and the University of Salerno in Italy. It was the first exhibition of telepresence art in the world and it was heavily informed by McLuhans ideas. This exhibition featured works by Doug Back, Carl Hamfelt, Laura Kikauka, David Rokeby, Graham Smith and Norman White and featured robotic telepresence works that linked the 2 cities in the worlds first telepresence art exhibition. It was designed as a creative balance to the SDI STRATEGIC DEFENCE INITIATIVE project initiated by the Regan administration in the USA and was groundbreaking from both artistic as well as technological perspectives. SAI 2.0 is a reinstallation of this seminal group show of telepresence art. The artists from the original exhibition (including David Rokeby from Toronto) are remaking the works they had in the show in 1986 and this time the project will be linked with V2 Institute for Unstable Media in Rotterdam.
SUNDAy, NOvEMBER 6Th

MARShALL MCLUhAN: SOUND, SPACE, MUSIC, AND ACOUSTIC ECOLOgy
TIME: bar opens at 2:30, discussion 3-5pm, reception Follows LOCATION: arts and letters club, 14 elm street, toronto COST: $12; students $8; reservations reQuired: membership@ artsandlettersclub.ca or 416-570-0223 McLuhan (19111980) was Canadas most famous and controversial communications scholar and one of the Clubs most distinguished members. We celebrate the centenary year of his birth with a panel of McLuhan experts, discussing Marshall McLuhan: Sound, Space, Music, and Acoustic Ecology Panel: Donald Gilles (Chair), Communication and Culture, Ryerson University Phil Rose, Department of Communication Studies, York University Lewis Kaye, Department of Communications Studies, Wilfrid Laurier University Jay Alan Hodgson, Department of Music, University of Western Ontario B.W. Powe, Department of English, York University Eric McLuhan (Respondent), Harris Institute for the Arts
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MONDAy, NOvEMBER 7Th

JANE BUNNETT AND hILARIO DURAN: IMPROvISATIONS UPON JOhN CAgES FONTANA MIx
DATE & TIME: mon, nov 7: 7:30 (conFerence delegates) & tues, nov 8: 7:30 pm (general public) LOCATION: gallerY 345, 345 sorauren avenue, toronto - www.gallery345.com COST: delegates (included in conFerence registration Fees); public: $20 at the door Internationally renown musicians Jane Bunnett (soprano sax and flute) and Hilario Duran (piano), with the aid of some prepared tapes, will perform spontaneous improvisations to Robert Beans iteration of John Cages Fontana Mix (1958), currently on exhibit in the gallery space. The score Cage created for Fontana Mix consists of 20 sheets, ten transparencies inscribed with points (or dots), a single transparency bearing a straight line and ten plain white sheets with squiggly lines. By means of an included graph and a straight line, the performer uses the sheets in combination as a tool to assemble a realization of Fontana Mix. In executing the tape, Cage divided his sound sources into six classes; city sounds, country sounds, electronic sounds, manually produced (meaning instrumental) sounds, windproduced sounds (such as singing), and small sounds that require amplification, such as crickets chirping. Coordinate points drawn from the transparencies determine the class of each tape sound, inches of tape used, its volume, timbre, mixing, and other elements. Cage once described the score of Fontana Mix as a camera from which anyone can take a photograph.
hilario Duran is one of the worlds most innovative creators of AfroCuban music & Latin Jazz. He has won two JUNO Awards and over a dozen National Jazz Awards in Canada. The Latin Jazz Corner wrote that Hilario is one of the worlds contemporary Cuban pianists that moved jazz into the 21st century. More on Hilario Duran here: www.hilarioduran.com/biography.htm
The challenge for the players is not to recreate the original tape mix, but to respond in the moment to the images on the wall before them. The players response to the images, brings everything that they have learned and distilled over years of playing to create a new composition, a unique soundscape. If they incorporate some of Cages sound sources, then they will be in close proximity to the spirit of the piece. Cage would welcome this form of improvisation, but he might ask the player to leave his or her personal history at the door. That is the great challenge to this type of performance. Each time played the composition will be unique, a direct connection to the moment played in, never to be repeated (unless, of course, it is recorded).
artist bios:
Multiple Juno Award winner Jane Bunnett has turned her bands into showcases for the finest talent from Canada, the U.S.and Cuba. She has been nominated for Grammy Awards, numerous Juno Awards, and most recently, was honoured with an appointment to the Order of Canada. More on Jane Bunnett here: www.janebunnett.com/ biography.html
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TUESDAy, NOvEMBER 8Th

SIgNALS FROM ThE DEW LINE: ART AND POETRy IN ThE gLOBAL vILLAgE
DATE: nov 8 - 13 LOCATION: gladstone hotel 1214 Queen street west OPENINg RECEPTION & POETRy PERFORMANCES: tues, nov 8, 7 - 10 COST: Free Artists, as McLuhan described them, are the Distant Early Warning system of our culture. This exhibition and public performance explores the confluences between technology, poetry, artistic practice, and the influences of McLhuans vision in our time. On November 8th, as part of the McLuhan 100 conference and DEW Line Festival, join us for an evening of art, poetry and celebration of McLuhans Signals from the DEW Line is a curatorial collaboration by Andrea Thompson and Britt Welter Nolan. www.gladstonehotel.com
JANE BUNNETT AND hILARIO DURAN: IMPROvISATIONS UPON JOhN CAgES FONTANA MIx
DATE & TIME: mon, nov 7: 7:30 (conFerence delegates) & tues, nov 8: 7:30 pm (general public) LOCATION: gallerY 345, 345 sorauren avenue, toronto - www.gallery345.com COST: delegates (included in conFerence registration Fees); public: $20 at the door Internationally renown musicians Jane Bunnett (soprano sax and flute) and Hilario Duran (piano), with the aid of some prepared tapes, will perform spontaneous improvisations to Robert Beans iteration of John Cages Fontana Mix (1958), currently on exhibit in the gallery space. The score Cage created for Fontana Mix consists of 20 sheets, ten transparencies inscribed with points (or dots), a single transparency bearing a straight line and ten plain white sheets with squiggly lines. By means of an included graph and a straight line, the performer uses the sheets in combination as a tool to assemble a realization of Fontana Mix. In executing the tape, Cage divided his sound sources into six classes; city sounds, country sounds, electronic sounds, manually produced (meaning instrumental) sounds, windproduced sounds (such as singing), and small sounds that require amplification, such as crickets chirping. Coordinate points drawn from the transparencies determine the class of each tape sound, inches of tape used, its volume, timbre, mixing, and other elements. Cage once described the score of Fontana Mix as a camera from which anyone can take a photograph. The challenge for the players is not to recreate the original tape mix, but to respond in the moment to the images on the wall before them. The players response to the images, brings everything that they have learned and distilled over years of playing to create a new composition, a unique soundscape.
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Art at its most significant is a distant early warning system that can always be relied on to tell the old culture what is beginning to happen. Marshall McLuhan
vision 100 years later. From Facebook, to the city streets and imaginary glimpses at a new landscape after global warming, artists, poets and new media projects present cultural reflections on the state of the Global Village. With artwork, poetry and projects by: Lillian Allen, David Bateman, Dan Bergeron, bill bisset, Adeena Karasick, Sholem Krishtalka, Kevin Matthews, Shawn McAlief, Aaron Mitchell, Alexandra Oliver, Christopher Pemberton, Nadja Sayej, Travis Shilling & Andrea Thompson. Also on exhibit on the 3rd and 4th Floor: PostGraffiti examines the evolution of street artists to iconic imagemakers. Special guest curator, Simon Cole, director of Show and Tell Gallery presents a survey of local and international fine artists whose artwork has evolved from working in the streets, riffing off of advertisements, playing with political iconography and challenging cultural and artistic norms. Featuring works by Shepard Fairey, Anthony Lister, Banksy, Retna, Dolk, Dan Bergeron, and more!
If they incorporate some of Cages sound sources, then they will be in close proximity to the spirit of the piece. Cage would welcome this form of improvisation, but he might ask the player to leave his or her personal history at the door. That is the great challenge to this type of performance. Each time played the composition will be unique, a direct connection to the moment played in, never to be repeated (unless, of course, it is recorded). artist bios:
Multiple Juno Award winner Jane Bunnett has turned her bands into showcases for the finest talent from Canada, the U.S.and Cuba. She has been nominated for Grammy Awards, numerous Juno Awards, and most recently, was honoured with an appointment to the Order of Canada. More on Jane Bunnett here: www.janebunnett.com/ biography.html hilario Duran is one of the worlds most innovative creators of AfroCuban music & Latin Jazz. He has won two JUNO Awards and over a dozen National Jazz Awards in Canada. The Latin Jazz Corner wrote that Hilario is one of the worlds contemporary Cuban pianists that moved jazz into the 21st century. More on Hilario Duran here: www.hilarioduran.com/biography.htm
NFB SPECIAL SCREENINg OF MCLUhANS WAkE (2002)

TIME: 3:00 LOCATION: John spotten theatre 150 John street, toronto COST: Free Fascinated by the role technology played in transforming our lives, one of the twentieth centurys most famous intellectuals realized, with stunning accuracy, the impact the digital age would have on our social, spiritual, economic and ideological selves. The global village and the medium is the message are among the most quoted phrases of our time. Few people grasped the enormity of his ideas, however, and over the course of the following decades his work was largely ignored by academia and the public. Now, twenty years after his death, in the midst of an era of Internet, virtual and wired technologies, McLuhans Wake explores the enduring hold of McLuhans message. Blending all forms of media, including animation and special effects, McLuhans Wake is a visually dazzling and poetic film, with narration by renowned performance artist Laurie Anderson, and commentary by scholars Eric McLuhan, Neil Postman, Lewis Lapham and journalist Patrick Watson.
Visitors to NFB can also pick from a guided viewing list for the viewing stations. See list and description of films in Ongoing section. guided viewing Station hours: Noon 7:00 TuesThurs; Noon10:00 ThursSat; Sun Noon5:00
MCLUhAN AS FORESIghTER: A REARvIEW MIRROR LOOk AT 2020 MEDIA FUTURES By gREg vAN ALSTyNE, DIRECTOR OF RESEARCh, SLAB, OCAD UNIvERSITy
TIME: 7:00 - 8:30 LOCATION: ocadu auditorium 100 mccaul street, toronto COST: Free What might our media be like by 2020? What how can McLuhans rich legacy illuminate this question today? Drawing from the yearlong 2020 Media Futures project, we will glimpse Canadas media landscape in 2020. At the same time well examine McLuhans approach in light of contemporary strategic foresight methods, finding unexpected contrasts and surprising parallels in dimensions as diverse as art, uncertainty, method, storytelling, strategy, and provocation.
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WEDNESDAy, NOvEMBER 9Th

PIAZZA MCLUhAN ThEN | NOW | NExT PLACINg & ExPERIENCINg ChANgE
DATE & TIME: wed, nov 9, 7:00 9:00 LOCATION: centre For social innovation 720 bathurst street, toronto COST: Free The Italian Cultural Institute invites you to celebrate the centenary of Marshall McLuhans birth at Piazza McLuhan an exciting meeting place for explorers coming from all around the world to share their perceptions on time, space and change. It is a crossroad of past and present experiences, as well as the perfect outpost to map the new media, social and culturalscapes of the future. Coming to Piazza McLuhan is a way to travel through time and to space to question when was it that we started to unconsciously/consciously accept change as a constant and accelerated leitmotif in our lives. International speakers will take turn on a series of merrygorounds unspooling memories, ideas, facts and curiosities following the publication of Marshall McLuhans volume Understanding Media. The Extensions of Man. It was 1964, the year which brought winds of change across the world: from Berkley Free Speech Movement to Radio Caroline, from Moores law to the free publication of hardcore reviews, the global village consolidated and entered a vortex of change wrapping the human factor and technological progress in a unique embrace.
Featuring: Costis Dallas (Panteion Univ. of Social and Political Sciences, Greece), Derrick de Kerchove (University of Toronto), Paolo Granata (University of Bologna), Stephen Kovatch (Berlino, Transmediale), Elena Lamberti (University of Bologna), Robert K. Logan, (OCAD Toronto), Cristina Miranda de Almeida (IN3 Universitat Oberta de Catalunya), Peppino Ortoleva (Universit di Torino), Lance Strate (Fordham University), Dominique Scheffel Dunand (McLuhan Program), Yoni Van Den Eede (Free University of Brussels), Eduardo Andrs Vizer (UNILA Brazil & UBA Argentina). Piazza McLuhan is an official event of The McLuhan 100 Then | Now | Next conference & festival promoted by The University of Toronto Faculty of Information, in conjunction with Ryerson University, York University, OCAD University, the City of Toronto, and numerous other city cultural institutions.
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ThE MCCREADy LECTURE PhILLIP MONk

TIME: 7:00 LOCATION: art gallerY oF ontario 317 dundas street west, toronto COST: Free The McCready Lecture is a biannual lecture given in honour of Philip G. McCready, a respected dealer in Canadian Art. The intention of the lecture is to explore a new approach to some aspect of our art history. Past speakers have included Dennis Reid, Charles Hill, Sandra Paikowsky to name a few. Topics have included lectures on members of the Group of Seven, First Nations art, Marian Scott, Goodrich Roberts etc. This year Philip Monk will be speaking on General Idea and the intellectual frameworks that influenced their workincluding, in a significant wayMarshall McLuhan. The lecture will take place in Jackman Hall at the AGO on Wed. Nov. 9 at 7 pm. It is a free event, open to the public. Gillian can address in more detail the marketing of this event, but it will likely be through our website and email contact lists and will be included on any program material for the fall.
ThE MESSAgE PANEL DISCUSSION

TIME: 7:00 LOCATION: gallerY 1313 1313 Queen st. west COST: Free As part of their exhibition, this panel will address the future and effects of technology in artistic practise and society in general. This talk is part of our celebrating the legacy of Marshall Mcluhan. Panelists to include Ed Slopek, Program Director for the New Media Option (Ryerson University), School of Image Works, Johanna Householder, Chair of Criticism and Curitorial Practice (Ontario College of Art and Design University) and Judith Doyle , Chair of Integrated Media (the Ontario College of Art and Design University). The panel will be moderated by writer and cultural commentor, Russell Smith. Sponsored by Highland Park Single Malt Scotch Whiskey.
ThURSDAy, NOvEMBER 10Th

DEW LINE CONCERT: CLIMATE IS CULTURE FEATURINg PATRICk WATSON AND ThE WOODEN ARMS AND AMy MILLAN
TIME: 7:30 sharp LOCATION: koerner hall at the telus centre For perFormance and learning 273 bloor street west, toronto COST: $35 ($30 For students with valid id); $5 venue service charge FOR TICkETS: call 416-408-0208 or visit rcmusic.ca Special guest Canadian indie rock singer and guitarist Amy Millan (of Stars) rocks Koerner Hall, followed by feature act Montrealbased Patrick Watson & The Wooden Arms, whose experimental musicianship: a blend of cabaret pop and classical music influences with indie rock, has been compared to Andrew Bird, Nick Drake, Jeff Buckley and Pink Floyd. The Concert marks the finale of the DEW Line Festival and the launch of Cape Farewell in North America (www. capefarewell.com). Cape Farewell brings artists, scientists, economists, law and health practitioners and other intellectuals together to stimulate the production of art founded on scientific research. Using creativity to innovate, Cape Farewell engages artists for their ability to communicate the urgency and solutions of the global climate challenge. This perspective on the power of art and artists was also core to media theorist Marshall McLuhans view of artists as harbingers of change. Special opening remarks by former Toronto Mayor David Miller, Chair of Cape Farewell. Host: Laurie Brown of CBC Radio 2s The Signal.
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Venue map
TORONTO - CENTRAL DOWNTOWN
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URBAN SCREENS INSTALLATIONS
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A A
above ground: nature Corner of Yonge and Edward the pattison digital video billboard 322 Yonge St
the onestop digital screens Over 60 TTC stations across Toronto
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TORONTO - DOWNTOWN WEST

F
J L I
vENUE LISTINgS
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conFerence venue 89 Chestnut Street the coach house institute 39a Queens Park Crescent Justina m. barnicke gallerY (hart house) University of Toronto 7 Hart House Circle
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gallerY 1313 1313 Queen St. West interaccess electronic media arts centre 9 Ossington Avenue
k L M N O
arts and letters club 14 Elm Street gladstone hotel 1214 Queen Street West centre For social innovation 215 Spadina Avenue art gallerY oF ontario 317 Dundas Street West the telus centre For perFormance and learning - koerner hall 273 Bloor Street West
ontario college oF art & design universitY (ocadu) 100 McCaul Street
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gallerY 345 345 Sorauren Avenue contact gallerY, 80 Spadina Ave, Suite 310 national Film board oF canada John Spotten Theatre 150 John Street
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presenters & moderators

Renato Barilli
SPEAkER Mon, nov 7 SeSSion 4 - inSight into then (2) Parallel SeSSionS B B1 PoeticS Renato Barilli (1935) has been professor of the phenomenology of styles at the University of Bologna. His first concern has been addressed to art history and criticism, mainly for our age (Larte contemporanea, 1984), gradually extending in a lager view (Art and cultural materialism in Western societies, 2011). He has also cultivated literary criticism, with essays concerning DAnnunzio, Pirandello, RobbeGrillet and a final outlook, La narrativa europea in et moderna, da Defoe a Tolstoj, 2010). He has also practised aesthetics as a necessary link between the two fields, with contributions which had an English translation (Rhetoric, A course on Aesthetics, University of Minnesota Press, 1989, 1993). B
Robert Bean
SPEAkER Wed, nov 9 SeSSion 2 - inSight into next Parallel SeSSionS d d1 MultiSenSorial Robert Bean is a media artist, writer and teacher living in Halifax, Nova Scotia. He is currently a Professor at NSCAD University. Bean has exhibited his work in solo and group exhibitions in Canada, the United States, Europe, Korea and New Zealand. Utilizing public archives and collections, Bean considers the temporal uncertainty that photographs and digital media evoke in relation to experience, technology and language. Specific to this project is the production of artwork and publications influenced by the culture of machines and obsolescence. Robert Bean was the Artist in Residence at the Canada Science and Technology Museum, Ottawa, Ontario in 2010. In 2011, the CONTACT Photography Festival and the McLuhan Centre for Culture and Technology commissioned Robert Bean to complete a sitespecific multimedia installation titled Illuminated Manuscripts at the McLuhan Coach House, University of Toronto. This commission was included in the McLuhan 100 celebration and was open from May July 2011. Illuminated Manuscripts was also exhibited in September 2011 at the Centre Culturel Canadien
in Paris.
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Marc Blanger
SPEAkER thurS, nov 10 SeSSion 2 - inSight into next (2) Parallel SeSSionS e e1 Futurology Marc Blanger is a labour union educator and broadcaster. He worked for 25 years for the Canadian Union of Public Employees (CUPE), first as a communications specialist and then as the director of the unions computer department. In 2000 he joined the UNs International Labour Organization at its campus in Turin, Italy, to teach computer technology to unionists from developing countries. He became the the head of the union education programme at the campus in 2008. He is now the news director at RadioLabour the international labour movements radio service. He has a Masters in Media Studies from the New School and a Ph.D in computer communications from Simon Fraser University.
Rob Bliss
PANELIST thurSday noveMBer 10h, 2011 SeSSion 3 - arteFactS, outeringS, & utteringS (6) oPen city Rob Bliss is a 22yearold creative event organizer in the downtown Grand Rapids area. In the past 2.5 years he has had a combined attendance of over 100,000 people without spending a dollar on advertisement. By creating free, fun, inclusive community events, he has been a key figure in the revitalization in the downtown area. He has been featured and done interviews with countless news organizations in the United States and abroad. His events have brought tens of thousands of dollars of business to the downtown area over the past couple years as well as the most attention Grand Rapids has seen since the Gerald R. Ford funeral says the Grand Rapids Press. Robs work focuses around downtown revitalization, youth retention in West Michigan, and continuing improvement in the image of Grand Rapids, MI.
Ian Bogost
SPEAkER WedneSday noveMBer 9th, 2011 SeSSion 1 - Point/counterPoint (5) Ian Bogost is a designer, philosopher, critic, and researcher who focuses on computational media videogames in particular. He is also an author and an entrepreneur. Bogost is a professor at Georgia Tech, a Founding Partner at Persuasive Games, and a Board Member at Open Texture. In his academic life, he is Professor at The Georgia Institute of Technology, where he works in the School of Literature Communication and Culture. He is also affiliated faculty at the College of Computings GVU Center. At Georgia Tech, he teaches in the undergraduate program in Computational Media and he serves as Director of the graduate program in Digital Media. Bogosts research focuses on videogames as cultural artifacts. In particular, he is interested in contextualizng games
in the long history of human expression (game criticism), in how games make arguments (game rhetoric), and in the relationship between computer hardware and expression. Much of his work concerns the uses of videogames outside entertainment, including politics, advertising, learning, and art. But he is also very interested in mainstream commercial videogames and historical approaches to videogames, as well as experimental, independent, and artistic games.
Jay Bolter
SPEAkER tueSday noveMBer 8th, 2011 SeSSion 4 - Point/counterPoint (3) Jay David Bolter is Director of the Wesley New Media Center and Wesley Chair of New Media at the Georgia Institute of Technology. He is the author of Turings Man: Western Culture in the Computer Age (1984); Writing Space: The Computer, Hypertext, and the History of Writing, (1991; second edition 2001); Remediation (1999), with Richard Grusin; and Windows and Mirrors (2003), with Diane Gromala. In addition to writing about new media, Bolter collaborates in the construction of new digital media forms. With Michael Joyce, he created Storyspace, a hypertext authoring system. With the AEL collaborators at Georgia Tech and the Argon browser (for smart phones and tablets), he creates applications for entertainment, education, and cultural heritage.
David Buckland
MEDIATOR tueSday noveMBer 8th, 2011 SeSSion 6 - Point/counterPoint (4) David Buckland is an artist and filmmaker whose lensbased works have been exhibited in numerous galleries in London, Paris and New York and are found in the major collections including the National Portrait Gallery, London; Centre Georges Pompidou, Paris; Metropolitan Museum, New York; Getty Collection, Los Angeles; and others. His 1999 solo show of digitally mastered portraits of performers at Londons National Portrait Gallery attracted over 100,000 visitors. Buckland continues to produce and exhibit his artworks. In 2001 Buckland created and now directs the Cape Farewell project, bringing artists, writers, filmmakers and climate scientists together to collectively address and find a creative engagement with the worlds climate challenge. To date, Cape Farewell has mounted nine Arctic expeditions and one in the Andes where more than a hundred prominent artists have worked in the field with the scientific community. The artistic product from these expeditions has been monumental: two films shown worldwide; Ian McEwans novel Solar; two major exhibitions touring globally with an audience in excess of 850,000; two books; digital media; and the SHIFT festival in London.
Antonio Casilli
SPEAkER thurSday noveMBer 10th, 2011 SeSSion 42 - inSight into next (2) Parallel SeSSionS e e1 Futurology Antonio A. Casilli is an associate professor in Digital Humanities at the Paris Institute of Technology (Telecom ParisTech) and a researcher in sociology at the Edgar Morin Centre, School for Advanced Studies in Social Sciences (EHESS, Paris). His main research foci are computermediated communication, public policy, and health. He also deals with advanced ethnocomputational methods and agentbased simulations for social science. In addition to several scientific publications in French, English, and Italian, he is the author of three books. In the most recent one, Les liaisons numriques [The Digital Liaisons] (Seuil, Paris, 2010), he debunks the myth of a disembodied, desocializing Web. Stop Mobbing (DeriveApprodi, Rome, 2000) is an inquiry into communicational violence in cognitive capitalism. La Fabbrica Libertina [The Libertine Factory] (Manifesto Libri, Rome, 1997), has been described as a marxist/cyborg reading of Marquis de Sades work. He runs the blog www.bodyspacesociety.eu and tweets under the handle @bodyspacesoc
Richard Cavell
SPEAkER tueSday noveMBer 8th, 2011 SeSSion 4 - Point/counterPoint (3) Richard Cavell is the author of McLuhan in Space: A Cultural Geography (2002; 2003; UTP Classic 2005; digital publication 2007), the first book to articulate the spatial turn in media studies and McLuhans foundational role within it. The central strand unifying Professor Cavells research interests is spatial production, which he studies in a broad cultural context. He is currently working on three major projects: Country Seats: Architecture, Literature, and Sexual SelfFashioning in the English Country House, 15441945 (SSHRC funded 200912) examines sexual selffashioning in country house architecture and literature; Media Transatlantic examines media philosophy in North America and German speaking Europe (with N. Friesen [CRC Thompson Rivers]; and Histories of Forgetting researches cultural memory in Canada. Professor Cavell is a Professor of English at the University of British Columbia.
Andrew Clement
PANELIST tueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey MEDIATOR thurSday noveMBer 10th, 2011 SeSSion 2 - inSight into next (2) Parallel SeSSionS e e1 geoPoliticS Professor Andrew Clement is a faculty member in the University of Torontos iSchool, who has been engaged in research and advocacy on media, technology and policy since days of online public access (1973, actually). A member of the Information Highway Working Group (IHWG), Coordinator of the Information Policy Research Program (IPRP) and cocoordinator with Liss Jeffrey on the New Media and Policy Seminar that complemented the Canada byDesign speaker series. Andrew has been active recently in stimulating the FI/KMDI/IPSI consensusbased roundtable response to the federal governments call for public consultation aimed at creating a digital economy strategy for Canada calling on the government to consider the digital economy as one element of a digital society. He is currently researching cyber surveillance and active in the campaign against the proposed lawful access having coproduced a video on the topic: unlawfulaccess.net
Edward Comor
thurSday noveMBer 10th, 2011 SeSSion 2 - inSight into next (2) Parallel SeSSionS e e1 geoPoliticS Edward Comor is a Professor at the Faculty of Information and Media Studies, University of Western Ontario. His research applies medium theory, critical sociology and Marxist political economy to examine contemporary communication, culture and international political issues. Hes the author of Consumption and the Globalization Project (Palgrave 2008) and Communication, Commerce and Power (Macmillan 1998), and is the editor of The Global Political Economy of Communication (Macmillan 1994) and, most recently, Media, Structures and Power (University of Toronto Press 2011). Among other contributions, Comor was the CoFounder and Inaugural Chair of the International Communication Section of the International Studies Association.
Suzanne de Castell
SPEAkER WedneSday noveMBer 9th, 2011 SeSSion 2 - inSight into next Parallel SeSSionS d d1 MultiSenSorial Professor of Curriculum and Instruction in the Faculty of Education at Simon Fraser University, Suzanne de Castells work spans literacy, technology, gender, educational game theory, research, design and development, and multimodal
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analysis of communicative interaction. Recent coedited work includes Worlds in Play: International Perspectives on Digital Games Research (Peter Lang, 2008), Loading...The Journal of the Canadian Game Studies Association, work on design and development of educational games (Contagion and A Baroque Adventure) and recent publications on digital games and education, gender and gameplay and multimodal learning in informal and community settings. D
Dominique ScheffelDunand
MEDIATOR WedneSday noveMBer 9th, 2011 SeSSion 6 - Point/counterPoint (6) Dominique ScheffelDunand is Associate Professor of Linguistics at York University in Canada. As visiting Professor, she has been involved with the Faculty of Information Knowledge Media Design Institute for more than 10 years and with the Coach House Institute (CHI) at the University of Toronto since its opening. She became the Director of the CHI McLuhan Program in Culture and Technology in 2009. Through the study of language systems and conversations, Dominique explores the humans inquiry about meaning and knowledge across cultural groups in contact. Investigating cognition and communication; Language evolution & acquisition; Discourse creation and analysis; Semiotics and media communication has given her an eye and an ear for interpreting the uses of language, styles, epistemologies, ideologies, and for translating them into the evanescent and pervasive structures and objects of our daily life. She is conducting her studies in legal discourses and sociolinguistics as the Director of the Centre for Research on Language Contact (Glendon College, York University). She is as well an assessor involved in open forms of scholarship and knowledge dissemination. She has served on many Social Sciences and Humanities Research Council (SSHRC) RDI and ITST grants committees, and contributed to the development of open source initiatives such as the York Universitys Digital Repository YorkSpace. Consulting work, teaching, research and administrative positions at the University of Toronto and York University and for international business firms engaged her in exploring the nature and dynamics of human and nonhuman communication and the various media and technologies that enhance the understanding of information practice and knowledge building. She believes that only this understanding will lead to the recognition of the possibilities afforded by new configurations of perception. E
Bruce Elder
SPEAkER Monday noveMBer 7th, 2011 SeSSion 4 - inSight into then (2) Parallel SeSSionS B B1 PoeticS Bruce Elder is a filmmaker, critic, and teacher (and former Program Director) in the Graduate Program in Communication and Culture at Ryerson University. His film work has been screened at New Yorks Museum of Modern Art and
Millennium Film Workshop, Berlins Kino Arsenal, Paris Centre Pompidou, the San Francisco Cinematheque, Atlantas High Museum, Los Angeles Film Forum, Stadtfilmmuseum Mnchen, and Hamburgs Kino Metropolis. Retrospectives of his work have been presented by Anthology Film Archives (NY), the Art Gallery of Ontario, Cinmatheque Qubecoise, Il Festival Senzatitolo (Trento), Images Film and Video Festival (Toronto). Paris Festival des Cinmas Diffrents spotlighted his recent filmwork in December, 2005. In announcing their Tribute to R. Bruce Elder Cinematheque Ontario proclaimed: R. Bruce Elder is not only one of Canadas foremost experimental filmmakers, hes one of our greatest artists, thinkers, critics, and filmmakers, period. Elder has received numerous grants from the Canada Council for the Arts, the Ontario Arts Council, and the Department of External Affairs/DFAIT. He was an early user of digital image processing techniques in filmmaking; his interest in the mathematics of signal processing led him to study and to publish on computer programming and artificial intelligence. He was awarded a Council/NSERC New Media Initiatives grant, a Ryerson Research Chair, and grant from the Social Sciences and Humanities Research Council of Canada to develop and apply innovative methods in image processing and machine learning to filmmaking. In 2007, Bruce Elder was awarded the Governor Generals Award in Media Arts, Canadas most prestigious award in the discipline and was elected a Fellow of the Royal Society of Canada, the highest honour awarded to scholars in Canada. F
Herv Fischer
SPEAkER WedneSday noveMBer 9th, 2011 SeSSion 6 - Point/counterPoint (6) Artistphilosopher, Herv Fischer has both citizenships: France and Canada. He obtained its MBA in philosophy and PhD in sociology. He taught many years sociology of communication and culture at the Sorbonne. He has been elected holder of the Daniel Langlois chair for Fine Arts and Digital Technologies at Concordia University, Montreal (20002002), and developed the concept of a Quebec Media lab. He is now Associate professor at UQAM Universit du Qubec Montral, founder and director of the International Digital Observatory. He had a sociological multimedia art practice, many exhibitions in museums and published twenty books. www.hervefischer.net, www.hervefischer.com.
Norm Friesen
PANELIST WedneSday noveMBer 9th, 2010 SeSSion 3 - arteFactS, outeringS, & utteringS (4) MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age Norm Friesen, PhD is the Canada Research Chair in ELearning Practices at Thompson Rivers University in Kamloops, British Columbia. He has been developing and studying Web technologies in educational contexts since 1995, and is the author of several
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books on the effective use of instructional software and the implementation of technical standards for educational resources. He is author of ReThinking ELearning Research: Foundations, Methods and Practices (Peter Lang, 2009), & his latest book is The Place of the Classroom and the Space of the Screen (Peter Lang, 2011). His publications on McLuhan include Education of the Senses: The Pedagogy of Marshall McLuhan. g
Michael Geist
PANELIST tueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey Dr. Michael Geist is a law professor at the University of Ottawa where he holds the Canada Research Chair in Internet and Ecommerce Law. Dr. Geist is an internationally syndicated columnist on technology law issues with his regular column appearing in the Toronto Star and the Ottawa Citizen, the editor of several monthly technology law publications, and the author of a popular blog on Internet and intellectual property law issues. Dr. Geist serves on many boards, including the CANARIE Board of Directors, the Canadian Legal Information Institute Board of Directors, the Privacy Commissioner of Canadas Expert Advisory Board, the Electronic Frontier Foundation Advisory Board, and on the Information Program SubBoard of the Open Society Institute. He has received numerous awards for his work including the Kroeger Award for Policy Leadership and the Public Knowledge IP3 Award in 2010, the Les Fowlie Award for Intellectual Freedom from the Ontario Library Association in 2009, the Electronic Frontier Foundations Pioneer Award in 2008, Canaries IWAY Public Leadership Award for his contribution to the development of the Internet in Canada and he was named one of Canadas Top 40 Under 40 in 2003. In 2010, Managing Intellectual Property named him on the 50 most influential people on intellectual property in the world and Canadian Lawyer named him one of the 25 most influential lawyers in Canada in 2011. More information can be obtained at http:/ /www.michaelgeist.ca
Gary Genosko
MEDIATOR Monday noveMBer 7th, 2011 SeSSion 2 - inSight into then (1) Parallel SeSSionS a a2 counterBlaSt Gary Genosko is Professor of Sociology and Canada Research Chair in Technoculture at Lakehead University. He is the author of McLuhan and Baudrillard: The Masters of Implosion (1999) and editor of Marshall McLuhan: Critical Evaluations in Cultural Theory, 3 vols. (2005). His recent work is on the later, lost Explorations journals of 19641972 and on the lessons of the DewLine Newsletter, both of which were undertaken while Visiting Professor in the iSchool at University of Toronto (201112).
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Matty S. Golub
SPEAkER Mon, nov 7 SeSSion 2 - inSight into then (1) Parallel SeSSionS a a4 - Pedagogy Matty S. Golub is presently studying at the Schreyers Honors College of Pennsylvania State University where his areas of interest include engineering, international affairs and mass media. Mr. Golub has received commendations form Pennsylvanias House of Delegates and the Senate as well as from the Pittsburgh A.I.R. Awards and the Pennsylvania Association of Broadcasters. In the next few years, he plans to study in Israel at the Technion and serve as an officer in the United States Navy.
Paolo Granata
SPEAkER Wed, nov 9 SeSSion 2 - inSight into next Parallel SeSSionS d d1 MultiSenSorial Paolo Granata is professor of Digital Catalogues for Cultural Heritage at the Post Graduate School for Art and Historic Heritage at the University of Bologna. Since 2008 he has also taught Multimedia for Cultural Heritage at the Academy of Fine Arts in Bologna. In 2001 he authored the book Arte in Rete, the first rational guide on the art resources on the web ever published in Italy. In 2003 he founded the MultiLab educational laboratories on Humanistic Computing for the University of Bologna (Faculty of Humanities). Since 2005 he has worked for the research programme on Italian video art Videoart Yearbook. Lannuario della videoarte italiana, promoted by the Department of Visual Arts of the University of Bologna. His latest book, Arte, estetica e nuovi media, (2009), is a summary of his work for an interdisciplinary approach to new media. Currently, he is Visiting Scholar at the University of Toronto, McLuhan Program (Centenary Visiting Fellowship). k
Kathryn (Hutchon) Kawasaki

PANELIST WedneSday noveMBer 9th, 2011 SeSSion 3 - arteFactS, outeringS & utteringS (4) MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age Kathryn (Hutchon) Kawasaki, MA is a teacher and librarian, now retired from the Toronto District School Board (TDSB), who coauthored City as Classroom: Understanding Language & Media (1977) with Marshall McLuhan and Eric McLuhan.
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Adeena Karasick
SPEAkER Monday noveMBer 7th, 2011 SeSSion 4 - inSight into then (2) Parallel SeSSionS B B2 cityScaPeS Adeena Karasick (New York) is a poet, mediaartist and the awardwinning author of seven books of poetry and poetic theory, including Amuse Bouche: Tasty Treats for the Mouth (Talonbooks 2009), The House That Hijack Built (Talonbooks, 2004) and The Arugula Fugues (Zasterle Press, 2001). Karasick has lectured and performed worldwide and regularly publishes articles, reviews and dialogues on contemporary poetry, poetics and cultural/semiotic theory. She is Professor of Global Literature at St. Johns University in New York.
Arthur Kroker
SPEAkER tueSday noveMBer 8th, 2011 SeSSion 2 - inSight into noW (1) Parallel SeSSionS c c1 MediuM theory SPEAkER WedneSday noveMBer 9th, 2011 SeSSion 1 - Point/counterPoint (5) Arthur Kroker holds a Canada Research Chair in Technology, Culture and Theory at the University of Victoria, where he is a Professor of Political Science. He is Director of the Pacific Centre for Technology and Culture (PACTAC). His books include 1984s Technology and the Canadian Mind: Innis, McLuhan, Grant, 1996s Hacking the Future, and, more recently The Will to Technology and the Culture of Nihilism: Heidegger, Nietszche and Marx.
Alex Kuskis
MEDIATOR WedneSday noveMBer 9th, 2010 SeSSion 3 - arteFactS, outeringS, & utteringS (4) MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age Alex Kuskis, PhD (moderator) has divided his career equally between education and business. A graduate of the Universities of Western Ontario and Toronto, his PhD is in Computers in Education & Online Learning from the Ontario Institute for Studies in Education (OISE). He has held management positions in book publishing for such firms as Penguin, Holt & Wiley, as well as IT training companies and DeVry Institute of Technology. He has taught at the Universities of Toronto, Manitoba and Wilfrid Laurier University and online for Connected University, Royal Roads University and presently, Gonzaga University, where he teaches masterslevel courses in communication and media studies via elearning. He is presently collaborating with Robert Logan on a book about Marshall McLuhan on education.
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Elena Lamberti
SPEAkER Monday noveMBer 7th, 2011 SeSSion 3 - Point/counterPoint (1) MEDIATOR tueSday noveMBer 8th, 2011 SeSSion 3 - arteFactS, outeringS, & utteringS (3) Media ecology, MediuM theory, and Mcluhan Elena Lamberti teaches American & Canadian Literature at the University of Bologna, Italy. She is the author of Marshall McLuhan.Tra letteratura, arti e media, editor of Interpreting/Translating European Modernism and has recently completed a new book on Marshall McLuhans Mosaic (2011). Her areas of study also include: cultural memory, media studies and interfacing sciences/humanities. She was among the promoters of the European Thematic Networks ACUME and ACUME2 and of the
Rita Leistner
SPEAkER Monday noveMBer 7th, 2011 SeSSion 4 - inSight into then (2) Parallel SeSSionS B B3 vorticeS oF PoWer Rita Leistner is an awardwinning politically and socially engaged lensbased artist and writer whose concerned photography uses conceptual approaches to create photographs with a special relationship to current events and the human condition. Her work has been exhibited widely and published in many magazines. She is co author of several books, including Unembedded: Four Independent Photojournalists on the War in Iraq; and The Edward Curtis Project, cocreated with Mtis/Dene playwright Marie Clements. Rita has an MA in comparative literature from The University of Toronto, where she currently teaches a course on photojournalism and documentary photography. Her series of iProbes, Looking for Marshall McLuhan in Afghanistan, is being published by The Literary Review of Canadas online magazine through November. reviewcanada.ca
Jamy Li
SPEAkER WedneSday noveMBer 9th, 2011 SeSSion 2 - inSight into next Parallel SeSSionS d d3 coMPutation Jamy (@jcrewman) is a Lead Designer at DIRECTV in Los Angeles. During his time at DIRECTV he has headed the multimilliondollar customer acquisition and selfcare experience on directv.com as well as crossmedia innovation projects. Previously he crafted interfaces at the Canadian Imperial Bank of Commerce and Alias/Autodesk. He holds a Masters in humancomputer interaction from the University of Toronto and was a JSPS scholar in interaction design at Keio University. His research in digital media and social robotics has been published in the International Journal of Human Computer Studies and the International Journal of Social Robotics, and his poetry in the Journal of Microliterature.
Mark Lipton
PANELIST tueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey Professor Mark Lipton is an Associate Professor in the School of English and Theatre Studies at the University of Guelph. He is an advocate for media literacy and is currently working with social media to advocate for Ontario public school teachers. The Canadian Council on Learning, and the Social Sciences and Humanities Research Council of Canada fund his work with the Media Education Project. His current research interests focus on media education and include work in the history of communication, semiotics, media cultures and subcultures. This research, along with his teaching, addresses the rapidly changing face of media production practices by challenging relationships among technology, users, information, politics and action. Before Guelph, Lipton directed the Media Ecology program at New York University, worked as a resource and site advisor for New York City public school teachers, taught at the Harvey Milk High School in New York City, held the Mellon Fellowship in Visual Literacy at Vassar College, and was the recipient of a Ford Foundation grant. He also spent time as the education director at the Childrens Media Project, a nonprofit organization, where he developed healthpromotion media literacy workshops. In 2009, as a result of his work with the Media Education Project, Lipton was awarded the Jacque Ellul Award for Outstanding Media Ecology Activism.
Robert Logan
PANELIST WedneSday noveMBer 9th, 2010 SeSSion 3 - arteFactS, outeringS, & utteringS (4) MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age Robert Logan, PhD originally trained as a physicist, but is now a distinguished media ecologist, who was recently awarded The Walter J. Ong Award for Career Achievement in Scholarship by the Media Ecology Association. He is now professor emeritus of physics at the University of Toronto, and works as Chief Scientist of the Strategic Innovation Lab at the Ontario College of Art & Design University. During his earlier time at U of T, in addition to mathbased physics courses, he taught an interdisciplinary course called The Poetry of Physics, which led to his collaboration with Marshall McLuhan and his research in media ecology and the evolution of language. His best known works are The Alphabet Effect, based on a paper co authored with McLuhan, The Sixth Language: Learning a Living in the Internet Age. His most recent book is Understanding New Media: Extending Marshall McLuhan (Peter Lang, 2010).
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Michael MacDonald
SPEAkER Monday noveMBer 7th, 2011 SeSSion 4 inSight into then (2) Parallel SeSSionS B B3 vorticeS oF PoWer Michael MacDonald is an Associate Professor in the Department of English at the University of Waterloo. Michael earned his PhD in the Department of Rhetoric at the University of California at Berkeley, and has also taught at the University of Illinois at Chicago and the American University of Paris. He has published essays on Kant, Hegel, Levinas, and other philosophers, as well as on Shakespeare, Kittler, McLuhan, and, most recently, rhetoric and Information Warfare. Michael is currently editing the Oxford Handbook of Rhetorical Studies.
Janine Marchessault
MEDIATOR Monday noveMBer 7th, 2011 SeSSion 1 - arteFactS, outeringS, & utteringS (1) exPlorationS 1951-1957: reFlectionS uPon the exPlorationS SeMinar and Journal MEDIATOR tueSday noveMBer 8th, 2011 SeSSion 4 - Point/counterPoint (3) Janine Marchessault was awarded a Canada Research Chair in Art, Digital Media and Globalization at York University. Her research over the past five years has been concerned with excavating some of the Canadian experiments with film and media that were showcased at Expo 67 in Montral. A particular concern in her work has been the historical relationship between architecture and the cinema screen which both the Swiss architectural historian *Sigfried Giedion *and Canadian Media theorist Marshall McLuhan have collectively investigated. Her research has also focused on urban space and cartographies of place, with a lens on Havana, Helsinki, Berlin and Toronto. She is the author of *Ecstatic World: Media, Humanism, Ecology* (forthcoming, MIT Press); *Marshall McLuhan: Cosmic Media * (Sage Publications, 2005); and coeditor of *Fluid Screens, Expanded Cinema* (University of Toronto Press, 2007) as well as *Wild Science: Reading Feminism, Medicine and the Media* (Routledge, 2000). She is a past President of the Film Studies Association of Canada and a founder of the Future Cinema Lab which has been funded by a Canada Foundation for Innovation Grant. *She is also a member the 3D Film Consortium (3DFLIC), where she is investigating the new aesthetic grammars of 3D media.
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Deiren Masterson
SPEAkER Monday noveMBer 7th, 2011 SeSSion 4 - inSight into then (2) Parallel SeSSionS B B4 ScreeningS Deiren Masterson is a digital producer, interactive designer, filmmaker and songwriter. He is the founder of Relative Strangers Interactive and MasterWorks Production. His creative work crosses the convergent media landscape. His production list includes interactive Flash games for childrens television, interactive Television production with Vision TV, HD web broadcast, and running a UGC video competition for an online social good project with UNESCO, The Council of Europe and The Schwab Foundation for Social Entrepreneurship, amongst others. He has a passion for all things video for the web and a deeper passion for humanizing the digital experience. He is a postgraduate of the Interactive Art & Entertainment Programme at The Media Lab/ The Canadian Film Centre. Hes currently involved as a participant in The Mozilla FoundationsWeb Made Movies project utilizing and developing their Popcorn javascript library, through which hes produced the HTML5 hypervideo music documentary, Scooter and the Big Man, an interactive exploration and celebration of the friendship and musical legacy of Bruce Springsteen and Clarence Clemons. With his filmmaking roots grounded in the digital revolution Deiren has directed, written, produced and edited 8 feature documentaries including the award winning McLuhan Way: In Search of Truth which broadcast internationally and with The Biography Channel in Canada and received the John Culkin Award for Outstanding Praxis in Media Ecology from Fordham University.
Eric McLuhan
PANELIST WedneSday noveMBer 9th, 2010 SeSSion 3 arteFactS, outeringS, & utteringS (4) MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age Eric McLuhan PhD, has over 40 years teaching experience in subjects ranging from highspeed reading techniques to literature, communication theory, media, culture, and Egyptology. He has taught at many colleges and universities throughout the United States, Canada and abroad. In addition to coauthoring Laws of Media in 1988 and working closely for many years with his father, he has also been deeply involved in exploring media ecology and communication. He coauthored City as Classroom (1977) with his father and Kathryn Hutchon. His most recent published work includesTheories of Communication (Hampton Press, 2009), and Media and Formal Cause (NeoPoesis Press, 2009). Three other books are currently in preparation. He is Director, Media Studies, and lectures at The Harris Institute for the Arts in Toronto.
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Randy McLean
PANELIST thurSday noveMBer 10h, 2011 SeSSion 3 - arteFactS, outeringS, & utteringS (6) oPen city Randy McLean is the Acting Director, Strategic Growth & Sector Development with the City of Toronto Economic Development & Culture Division. The unit He is an engineer by training with a background in Business Administration and Urban Planning. Randy has over 30 years experience working in the public, private and notforprofit sectors in operational, strategic planning and policy development fields. He is a member of the Toronto Community Foundation Board of Directors and Chair of the Foundations Community Initiatives Committee responsible for producing the annual Vital Signs report card on the health of the city. The Toronto Community Foundation is a philanthropic organization focussed on building and strengthening communities within Toronto. Randy was previously a member of the Board of Governors of George Brown College, Chair of the Colleges Academic Excellence Committee and its Property, Finance and Audit Committee, as well as a member of the Board of Directors of the Young Centre for the Performing Arts in Torontos Historic Distillery District. Randy was also a lead member of the staff team supporting the development of the Citys long term economic competitiveness strategy, Agenda for Prosperity and it short term action plan Toronto Prosperity Initiative: Establishing the Path to Growth. His principal focus is on collaboration and integrated systems planning to achieve transformative change.
Joshua Meyrowitz
PANELIST tueSday noveMBer 8th, 2011 SeSSion 3 - arteFactS, outeringS, & utteringS (3) Media ecology, MediuM theory, and Mcluhan Joshua Meyrowitz is Professor and Chair of the Department of Communication at the University of New Hampshire, Durham, USA, where he has won the Lindberg Award for Outstanding ScholarTeacher in the College of Liberal Arts. Dr. Meyrowitz teaches courses in mass media, analysis of news, media criticism, media theory, and communication theory. He is the author of the awardwinning No Sense of Place: The Impact of Electronic Media on Social Behavior (Oxford University Press) and nearly 100 articles on media and society that have appeared in scholarly journals and anthologies, as well as in generalinterest magazines and newspapers.
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Shawm Micallef
PANELIST thurSday noveMBer 10h, 2011 SeSSion 3 - arteFactS, outeringS, & utteringS (6) oPen city Shawm Micallef is a 20112012 Massey College Canadian Journalism Fellow at the University of Toronto. Hes also the author of Stroll: Psychogeographic Walking Tours of Toronto (Coach House, 2010) and a senior editor and coowner of the independent, Jane Jacobs Prizewinning magazine Spacing. In 2002, while a resident at the Canadian Film Centres Media Lab, he cofounded [murmur], the location based mobile phone documentary project. Begun in Torontos Kensington Market, the project has spread throughout the city and to more than twenty cities globally. He is also the founding editor of the weekly Toronto web magazine, Yonge Street, an instructor at OCAD University, and was a columnist with Eye Weekly. He writes about cities, culture, buildings, art and politics in books, magazines, newspapers and websites. During the 2010 Toronto municipal election, Shawn brought back to life Torontos first mayor and Rebellion of 1837 instigator William Lyon Mackenzie in the form of a popular anonymous satirical twitter account known as Rebel Mayor.
Dr. Gale Moore

MEDIATOR tueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey Dr. Gale Moore is a founding member of the Knowledge Media Design Institute (KMDI) the University of Torontos first virtual institute and its director from 20032008. Gales doctoral thesis in 1990 was on social transformation in the era of the digital. Her recent research has been on innovation, design, the phenomenon of openness, and transdisciplinary as a form of knowledge production that enhances creativity and fosters innovation. Gale was engaged in research on the design and development of new media environments including the Ontario Telepresence Project (early 1990s) and its sibling, ePresence an interactive webcasting environment (late 1990s). Gale was a member of the Information Highway Working Group (IHWG) in the 1990s and KMDI cosponsored the 1998 Canada byDesign speaker series: New Media, New Policy produced by Liss Jeffrey. Gale attended Marshall McLuhans Monday night seminars in the 1970s.
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Peter W. Nesselroth
SPeaker Monday noveMBer 7th, 2011 SeSSion 4 inSight into then (2) Parallel SeSSionS B B3 vorticeS oF PoWer Peter W. Nesselroth (MA, PhD, ChPa) is Professor Emeritus of French and Comparative Literature at the University of Toronto, where he was the Director of the Centre for Comparative Literature from 1984 to 1997. He has published many studies and essays on 19th C. poets (Lautramont, Baudelaire, Rimbaud, etc) and on 20th C. writers and literary theories, from Dada to Derrida. His areas of research interest are cultural semiotics, structuralism and poststructuralism. He is completing two works in progress: in French: Isidore Ducasse, autobiographe and in English: Reading problems: Making Sense of Difficult Texts. His recent publications include Playing doubles: Derridas writing Semiotica, 2007 (166); Suicider lautre: Maldoror et la colonne de la place Vendme LInfini (109) and Je remplace (Victor Hugo) LInfini (111).
Julianne H. Newton
PANELIST tueSday noveMBer 8th, 2011 SeSSion 3 - arteFactS, outeringS, & utteringS (3) Media ecology, MediuM theory, and Mcluhan Julianne H. Newton is associate dean for undergraduate affairs and professor of visual communication, University of Oregon School of Journalism and Communication. She is author of The Burden of Visual Truth: The Role of Photojournalism in Mediating Reality and coauthor (with Rick Williams) of Visual Communication: Integrating Media, Art and Science, which won the 2009 Marshall McLuhan Award for Outstanding Book in Media Ecology. Her ethics publications span scholarly, professional and public forums, and her documentary photographs have been exhibited internationally. She has worked as a reporter, editor, photographer and designer for newspapers, magazines, and electronic media. Newtons honors include the NCA Visual Communication Research Excellence Award (2004 and 2008), Marshall Award for Teaching Innovation, National Press Photographers Association Garland Educator of the Year Award, and the AEJMC Distinguished Contributions to Visual Communication Award. She was editor of Visual Communication Quarterly 20012006 and serves on the editorial boards of the Journal of Communication, Visual Studies, Journal of Mass Media Ethics, EME (Explorations in Media Ecology), Visual Resources, and VCQ. She joined the University of Oregon faculty in fall 2000 after 15 years teaching photojournalism and visual communication at The University of Texas at Austin.
Gerald OGrady
SPEAkER thurSday noveMBer 10th, 2011 SeSSion 4 - inSightS into the neW Future (3) Beginning a halfcentury ago, University of Toronto Professor Marshall McLuhans ideas were used to construct new models in tertiary education (universities) in order to study media in the extended definition he gave them, to rethink secondary school (high school) curricula, and to introduce new methods into primary education. There is clear documentation from Classroom without Walls, which he and his associate Professor Ted Carpenter wrote for the first issue of their journal Explorations (1957) to his essay with George B. Leonard, The Future of Education, written for Look Magazine (September 21, l967), to his book with Eric McLuhan and Kathryn Hutchon, City as Classroom: Understanding Language and Media (1977), and in essays, letters and unpublished speeches. A redefinition of education itself was at issue. There were programs at Fordham University, the New School for Social Research, and New York University, all in New York City, at the California Institute for the Arts ,and at he State University of New York at Buffalo, as well as at the University of Toronto, Ryerson and York Universities in Toronto, and in other Canadian institutions. McLuhan scholarship has been strangely silent on this subject. Gerald OGrady will survey this area, using syllabi, posters, films, audiotapes and videotapes.
John ONeill
SPEAkER SeSSion 2 - inSightS into noW (1) Parallel SeSSionS c c3 exPeriMent & reSearch Professor ONeill is Distinguished Research Professor of Sociology at York University, Toronto, a Member of the Centre for Comparative Literature at the University of Toronto, and a Fellow of the Royal Society of Canada. He was Senior Scholar at the Laidlaw Foundation 19931994, working on the Children at Risk Programme. Professor ONeills research incorporates a wide range of interests and a great deal of this concerns the interrelationship between, sociology, philosophy, literary theory and psychoanalysis. In the early part of his career he became a specialist in phenomenological sociology. During this time he also became involved with the critical rethinking of sociology and contributed many articles on critical social theory, political economy and mass culture. He is widely acclaimed for his pioneering work on the sociology of the body. He is the author of Sociology as a Skin Trade (1972), Making Sense Together (1974), Essaying Montaigne (1982) and Five Bodies: The human shape of modern society (1985). Among his more recent books are The Communicative Body: Studies in Communicative Philosophy, Politics and Psychology (1989), Platos Cave: Desire, Power and the Specular Functions of the Media (1991), Critical Conventions: Interpretation in the Literary Arts and Sciences (1992), The Missing Child in Liberal Theory (1994), and The Poverty of Postmodernism (1995). His most recent book is The Domestic Economy of the Soul: Freuds Five Case Studies (2011). He is also CoEditor of the International Quarterly, Philosophy of the Social Sciences and of The Journal of Classical Sociology. He is also an associate editor of Body and Society.
Peppino (Giuseppe) Ortoleva

SPEAkER thurSday noveMBer 10th, 2011 SeSSion 1 - Point/counterPoint (7) Giuseppe Ortoleva more widely known with the name Peppino with which he signs his books, essays and other works, has been active for more than thirty years as a scholar, critic, curator, at the crossroads of history, media studies, TV and radio authoring, museums and exhibits. He is currently full professor of Storia dei mezzi di comunicazione at the Universit di Torino; previously he has taught in the Universit di Siena. He has also been visiting professor or has developed research in Sydney, Paris, Lisbon, at the Interaction Design Institute in Ivrea, at the Master school in journalism in Torino. He is correspondant tranger for Le temps des mdias and member of the board of OBS, the multilingual on line journal on communication. He is member of the International Committee of Maison des Sciences de la Communication, Paris. He is member of the supervising boards of various cultural institutions. His most recent book, Il secolo dei media. Riti abitudini mitologie was published in January 2009. Mediastoria. Comunicazione e mutamento sociale nel mondo contemporaneo has been published originally in 1995, and later republished twice. He has also published books on the youth movements of the Sixties, on private television in Italy and its cultural and political role, on cinema and history. His La socit des mdias has been published by Giunti in Italy and by Castermann in France and Belgium. He has been the editor, with Barbara Scaramucci, of Enciclopedia della radio, Milan, 2002. He has also published, with Maria Teresa Di Marco, Luci del teleschermo. Televisione e cultura in Italia, Milan, 2004; with Francesca Chiocci, Giovanni Cordoni, Gianni Sibilla, La grana dellaudio. La dimensione sonora della televisione, Rome, 2003; with Giovanni Cordoni and Nicoletta Verna, Le onde del futuro. Presente e tendenze della radio in Italia, Milan, 2006; with Giovanni Cordoni Trentanni di libert dantenna, Bologna, 2006; with Giulia Carluccio, Diversamente vivi. Moreover, he has published about one hundred essays on media, culture and the XXth Century social changes. Dr. Ortolevas knowledge of the media is not only based on research. After ten years of independent activity in radio and television programmes and historical exhibitions, n 1985, he started Cliomedia in Turin, the first consulting and producing enterprise in Italy completely dedicated to history, social sciences and media. Later, Cliomedia has changed its name to Mediasfera. Among its recent works, a wide research on You Tube and its implication for the esthetic sensibility of the young generations, a big exhibit in Torino on the mythology of the living dead, a research on the changing soundscape of the Twentieth Century.
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Michal Oustinoff
SPEAkER WedneSday noveMBer 9th, 2011 SeSSion 6 - Point/counterPoint (6) Michal Oustinoff is Associate Professor (Habil.) in Translation Studies at the Institute of the Anglophone World, University of Paris 3 Sorbonne Nouvelle and currently on sabbatical leave at the ISCC, the Institute for Communication Sciences of the CNRS, Frances National Centre for Scientific Research. His research fields are literary selftranslation (Beckett, Nabokov) and the impact of globalization on the issues of linguistic diversity, translation and Communication Studies. His third book Traduire et communiquer lheure de la mondialisation (Translating and Communicating in a Globalized World) was published by CNRS ditions in April 2011. Michal Oustinoff, matre de confrences habilit diriger des recherches en traductologie lInstitut du monde anglophone de lUniversit Paris 3 Sorbonne Nouvelle, est actuellement en dlgation lISCC, lInstitut des sciences de la communication du CNRS. Ses domaines de recherche sont notamment lautotraduction littraire (Beckett, Nabokov) et limpact de la mondialisation sur les questions relatives la diversit linguistique, la traduction et aux sciences de linformation et de la communication. Son troisime ouvrage, Traduire et communiquer lheure de la mondialisation est paru chez CNRS ditions en avril 2011. P
Jean Par
author and JournaliSt In May 1996, at the annual National Magazine Awards gala in Toronto, Jean Par received the Special Foundation Award for Outstanding Achievement, for a career long contribution to the magazine industry. Twenty years earlier, Par had been been awarded the same medal for the creation of Canadas most read and most respected Frenchlanguage news and current affairs magazine, Lactualit. He retired at the end of 2000, after 28 years with Maclean Hunter/Rogers Publishing. Born and raised in Quebec City, educated at Laval University and University of Montral, Par has had a long love affair with journalism as well as with his adopted city. When he was in college, aged 16, every Sunday morning he was selling his own gestetnerprinted magazine for 5 cents. After university, he was posted in Brussels for the Canadian Department of International Trade and Commerce, then became arts editor successively of the dailies La Presse and Le Nouveau Journal. His concern for education and quality public service led him to work two years as information assistant to the minister in the newly created ministry of Education. After six successful years on radio. as host of a popular public affairs program for RadioCanada, he returned for good to print to become editor in chief of Le Magazine Maclean, which he transformed, in 1976, with then publisher Lloyd Hodgkinson, into Lactualit. He also founded and published Gographica, for the Royal Canadian Geographical Society. Founder and past president of Magazines du Qubec (AQEM), Jean Par is a member of the Canadian News Hall of Fame and a fellow of the Royal Geographic Society of Canada. He has received numerous journalism and translation awards
(among others, he translated the works of Marshall MacLuhan). He is the author of several essays, a book on Montreal, a recent one entitled Conversations avec Marshall McLuhan 19661973. He is also active with Nature Conservancy of Canada and the Montreal Symphony Orchestra.
B.W. Powe
aSSociate ProFeSSor oF literature, york univerSity Bruce William Powe (born 23 March 1955 in Ottawa, Ontario) is a Canadian writer poet, novelist, essayist, philosopher, and teacher. Lived in Toronto from 1959 until 1996; he attended York University for English studies where in 1977 graduated with a Bachelor of Arts degree. Powe received a Master of Arts degree from the University of Toronto in 1981; he studied there with Marshall McLuhan and Northrop Frye. He received his Ph.D from York University in October 2009. He was tenured and promoted to Associate Professor of Literature at York in July 2010. His Ph.D is on Marshall McLuhan and Northrop Frye, their crossings in history, their agon and complementarity (their conflicts and harmonies), and the stirring alchemy of their thought. The thesis was also concerned with the role and position of these visionaries in Canada, and the role and position of guides and mentors. He currently teaches English in the Department of English at York University. His courses there have included Visionary Literature: from Hildegard von Bingen and Dante to Bob Dylan and Joni Mitchell, and Marshall McLuhan and Northrop Frye: Two Canadian Theorists. He continues to teach the first year introduction to literature course. R
Jaqueline McLeod Rogers

SPEAkER Monday noveMBer 7th, 2011 SeSSion 4 - inSight into then (2) Parallel SeSSionS B B1 PoeticS Jaqueline McLeod Rogers is an Associate Professor in the Department of Rhetoric, Writing and Communication at The University of Winnipeg. She has recently co authored a rhetoric textbook (with Pearson) and published articles on Margaret Meads ethnographic work (Ethnologies) and on city rhetorics (Writing on the Edge). She convened a conference at the University of Winnipeg focusing on the work of Marshall McLuhan (fall 2010) and is currently coediting a collection of new articles for a book with the working title Marshall McLuhan in a Post Modern Age: Is the Medium Still the Message?
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Phil Rose
SPEAkER WedneSday noveMBer 9th, 2011 SeSSion 2 - inSight into next Parallel SeSSionS d d2 acouSticS & aeStheticS Phil Rose (PhD) currently teaches in the department of Communication Studies at York University in Toronto. His research and teaching interests include: the evolution and history of technology, symbol systems and communications media (from the origins of symbolic thought to the most recent technological developments); topics related to popular music; social and cultural issues related to literacy; and concerns pertaining to technology, morality, and violence, particularly in relation to the mimetic theory of Ren Girard. Among his most recent publications are an interview with the octogenarian Girard for the journal Contagion, an article titled Digital (A) literacy, published in ELearning and Digital Media, and a coauthored chapter titled The Extended Pharmacist: Entering the Era of Remote Drug Dispensing and Pharmaceutical Counseling in the forthcoming book by Continuum Press called *Drugs and Media: New Perspectives on Communication, Consumption, and Consciousness*. He is also author of the book Which Ones Pink? The Concept Albums of Roger Waters and Pink Floyd (1998), a project for which he extensively interviewed the creative leader of the classic British rock group. S
Jeffrey Schnapp
SPEAkER tueSday noveMBer 8th, 2011 SeSSion 6 - Point/counterPoint (4) Jeffrey Schnapp is Professor of Romance Languages & Literatures and Comparative Literature at Harvard University. He is also on the teaching faculty at the Graduate School of Design. He is the faculty director of metaLab at Harvard. His pioneering work in the domains of digital humanities and digitally augmented approaches to cultural programming has included curatorial collaborations with the Triennale di Milano, the Cantor Center for the Visual Arts, the WolfsonianFIU, and the Canadian Center for Architecture. His Trento Tunnels project a 6000 sq. meter pair of highway tunnels in Northern Italy repurposed as a history museum was featured in the Italian pavilion of the 2010 Venice Biennale and will be exhibited at the MAXXI in Rome in the upcoming Recycled Landscapes show.
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Brian Cantwell Smith

MEDIATOR WedneSday noveMBer 9th, 2011 SeSSion 1 - Point/counterPoint (5) SPEAkER thurSday noveMBer 10th, 2011 SeSSion 4 - inSightS into the neW Future (3) Brian Cantwell Smith is a Professor in the Faculty of Information Studies at the University of Toronto, with additional appointments in Philosophy, Computer Science, and the Program in Communication, Culture and Technology. Dr. Smith served as the Dean of the Faculty on Information from 20032008, and held a Canada Research Chair in the Foundations of Information. He is also a senior fellow at Massey College, and a member of the Research Council of the Canadian Institute for Advanced Research. Dr. Smith received his B.S., M.S., and Ph.D. from the Massachusetts Institute of Technology in Computer Science and Artificial Intelligence. In the 1980s and 1990s he held senior research and administrative positions at the Xerox Palo Alto Research Centre (PARC) in California, was an adjunct professor in the Philosophy and Computer Science departments at Stanford University, was a founder and principal investigator of the Stanfordbased Centre for the Study of Language and Information (CSLI), and was a founder and first President of Computer Professionals for Social Responsibility (CPSR). In 1996 he moved to the Indiana University at Bloomington, where he was professor of cognitive science, computer science, philosophy, and informatics, and a fellow of the Center for Social Informatics in the School of Library and Information Sciences. From 2001 to 2003 he held the Kimberly J. Jenkins University Professorship of Philosophy and New Technologies at Duke University, with appointments in Philosophy and Computer Science. Dr Smiths research focuses on the conceptual foundations of computation and information, and on new forms of metaphysics, ontology, and epistemology. He is the author of On the Origin of Objects (MIT, 1996) and two volumes of papers forthcoming from Harvard University Press. In addition, a 7volume series entitled The Age of Significance: An Essay on the Origins of Computation and Intentionality is being published simultaneously online and on paper by the MIT Press.
Lance Strate
Lance Strate is Professor of Communication and Media Studies and Director of the program in Professional Studies in New Media at Fordham University. He is the author of Echoes and Reflections: On Media Ecology as a Field of Study, and On the Binding Biases of Time and Other Essays on General Semantics and Media Ecology, and the coeditor of several anthologies, including The Legacy of McLuhan. A founder of the Media Ecology Association, serving as the organizations inaugural president for over a decade, he also launched the MEAs journal, Explorations in Media Ecology, which he edited for six years, and he is one of the partners of NeoPoiesis Press. He maintains a blog about media, technology, language, symbols, etc., entitled Blog Time Passing lancestrate.blogspot.com (2007present), as well as a poetry blog www. myspace.com/lancestrate/blog (2007present). Translations of his writing have appeared in French, Spanish, Italian, Hungarian, Hebrew, Chinese, and Quenya.
Mark Surman
PANELIST tueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey Mark Surman is in the business of connecting things: people, ideas, everything. A community technology activist for almost 20 years, Mark is currently the executive director of the Mozilla Foundation, with a focus on inventing new ways to promote openness and opportunity on the Internet. On the side, Mark convenes conversations about open everything in his home town of Toronto and around the world. Before joining Mozilla, Mark was an open philanthropy fellow at the Shuttleworth Foundation in South Africa, he invented new ways to apply open source thinking to social innovation. Earlier, he was the founding director of telecentre.org, a $26 million effort to network community technology activists in countries around the world. Mark has also served as president of the Commons Group, Director of Content and Community at Web Networks and senior advisor to the Volunteer @ction Online grants program team. Marks first real job was training social activists to make their own documentaries in the early 1990s. Marks biggest fetishes are community, conversation and collaboration. He has facilitated over three dozen participatory workshops and unconferences, including Open Everything, Hollyhocks Web of Change, CopyCamp, PenguinDay.ca and countless telecentre.org events. Passionate conversation, says Mark, is an essential fuel for building successful networks and communities. In his years as an activist, consultant and funder, Mark has worked closely with some amazing people and organizations. His favourites include: Sarvodaya, Aspiration, the Association for Progressive Communications, the International Development Research Centre, Communicopia, Mary Helen Spence, rabble.ca, the Shuttleworth Foundation, Zhaba, and the Centre for Social Innovation. I wouldnt be me had I not worked with these folks, says Mark. When he finds time, Mark likes to write about community, technology and changing the world. Hes proud to have written things like From the Ground Up (a nice picture book about why telecentres matter), Commonspace (FT.com book about web 2.0, written before there was web 2.0) and Appropriating Technology for Social Change (SSRC research paper about activism on the Internet). When he was still an idealistic student, he wrote From VTR to Cyberspace, an illustrated essay about Gramsci, community television and the Internet. Now his idealistic ramblings appear on his blog.
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Marcin Trybulec
SPEAkER tueSday noveMBer 8th, 2011 SeSSion 2 - inSight into noW (1) Parallel SeSSionS c c1 MediuM theory Marcin Trybulec was born in 1980 in Poland. He is graduate student in sociology (2004 Catholic University of Lublin) and philosophy (2005 Maria Curie Sklodowska University). He has recently obtained PhD in cognitive science at Maria Curie Sklodowska (2011) on the issue The Concept of Cognitive Subject in Toronto School of Communication. His main areas of interest are epistemological dimensions of media and communication, the idea of mind in medium theory, situated cognition in the context of technological determinism, methodological dilemmas of technological determinism. v
JeanFranois Valle
SPEAkER Monday noveMBer 7th, 2011 SeSSion 3 - Point/counterPoint (1) JeanFranois Valle teaches literature and communications in the French Department at the Collge de Maisonneuve (Montreal). He is a member of the Centre de recherche sur lintermdialit (Universit de Montral). He has coedited a collection of essays on Renaissance dialogue (Printed Voices. The Renaissance Culture of Dialogue, University of Toronto Press, 2004) and has published many articles in scholarly journals and books on various writers of the Renaissance (Thomas More, Rabelais, Erasmus, Dolet...), as well as on print culture and communications theory, including an article on Marshall McLuhan recently published in Lre lectrique / The Electric Age (University of Ottawa Press, 2011). He has also coedited a forthcoming collection of essays entitled Transmdiations (Presses de luniversit de Montral, January 2012). W
Adam Welch
SPEAkER Monday noveMBer 7th, 2011 SeSSion 2 - inSight into then (1) Parallel SeSSionS a a2 counterBlaSt Adam Welch is currently enrolled as a doctoral student in Art History at the University of Toronto; his dissertation is entitled Borderline Research: Art between Canada and the United States, 19651980. Welchs work centres on minimal, conceptual and institution critical art, as well as art systems and networks among artists, curators, museums, galleries and artistrun centres. His MA thesis, advised by Jonathan Crary at Columbia University, was an account of the technological work of Vancouverbased artist Rodney Graham. He has worked in curatorial departments at the National Gallery of Canada, the Whitney Museum of American Art, and most recently at the Justina M. Barnicke Gallery, Hart House, University of Toronto.
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Barry Wellman
SPEAkER thurSday noveMBer 10th, 2011 SeSSion 1 - Point/counterPoint (7) Barry Wellman has been studying social networks and community since 1964. Since 1990, he has integrated his online and offline life (and research). Wellman is the S.D. Clark Professor of Sociology at the University of Toronto where he directs NetLab. His book with Lee Rainie appears spring 2012: Networked: The New Social Operating System (MIT Press). It analyzes the triple revolution: the turn to social networks, the personalized internet, and alwaysavailable mobile connectivity.
Stephen Wilcox
SPEAkER WedneSday noveMBer 9th, 2011 SeSSion 2 - inSight into next Parallel SeSSionS d d3 coMPutation Stephen Wilcox is a PhD candidate in English Literature at the University of Waterloo. His interests lie in exploring the capacity for media to encode information through distinct linguistic networks that, in turn, give rise to new, and yet familiar, literacies. Such research follows the work of media theorist Marshall McLuhan by continuing to explore the transformative capacity of media themselves. In addition to such theoretical exploits, Stephen creates digital media projects that explore emergent literacies that exist in the overlap between digital media genres. Such projects include experimental web interfaces and video games that expose those literacies we already possess by combining familiar forms in unfamiliar patterns.
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aCknoWledgements
ChAIR, MCLUhAN100 ThEN NOW NExT INTERNATIONAL CONFERENCE
Dominique Scheffel-Dunand, Director Faculty of Information McLuhan Program in Culture & Technology, University of Toronto & Director Centre for Research on Language Contact, York University Glendon College, Canada)
ChAIR, DEW LINE FESTIvAL

Carolyn Taylor, Executive Director, Cape Farewell & CoProducer/Project Manager McLuhan100, Canada
hONORARy COMMITTEE
Eric McLuhan, McLuhan Estate Michael McLuhan, McLuhan Estate David Naylor, President, University of Toronto, Canada
ACADEMIC PAPERS AND PANELS COMMITTEE

Steve Bailey, Director, YorkU & RyersonU Graduate Joint Program in Culture and Communication, York University, Canada Bruce Elder, Former Director, YorkU & RyersonU Joint Graduate Program in Culture and Communication, Ryerson University, Canada Alexandra hall, Research Assistant (Master student), University of Toronto Faculty of Information, Canada Elena Lamberti, Professor, American and Canadian Literature and Culture, University of Bologna, Italy Janine Marchessault, Canada Research Chair in Art, Digital Media and Globalization and Director of the Visible City Project + Archive, York University, Canada Isabelle Pedersen, Faculty of Communication & Design (FCAD), Ryerson University, Canada Seamus Ross, Dean, Faculty of Information, University of Toronto, Canada Brian Cantwell Smith, Director, Faculty of Information Coach House Institute, University of Toronto, Canada Lance Strate, Communication Studies, Fordham University, USA
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DEW LINE FESTIvAL COMMITTEE

Barbara Fischer, Executive Director & Chief Curator, Justina M. Barnicke Gallery, Canada Siobhan OFlynn, Canadian Studies, University of Toronto; Adjunct Faculty, OCADU and CFC Media Lab Lenore Richards, Director, slab, Ontario College of Art and Design University, Canada Sharon Switzer, Director, Art for Commuters; Digital Content and Programming Curator, Onestop Media Group Britt Welter-Nolan, Director of Exhibitions, Gladstone Hotel, Canada
CONFERENCE AND FESTIvAL PROCEEDINgS PUBLICATION COMMITTEE

Martin Boyle, Research Assistant (MA in Translation Studies), Centre for Research on Language Contact Alexandra hall, Research Assistant (Master Information Stuies), University of Toronto Faculty of Information, Canada, Canada) Barbara Fischer, Director, Justina M. Barnicke Gallery, Canada Seamus Ross, Dean, University of Toronto Faculty of Information, Canada Aurlia klimkiewicz, Acting Graduate Director, Translation Studies, York University Glendon College, Canada Brian Cantwell Smith, Director, Faculty of Information Coach House Institute, University of Toronto, Canada
CONFERENCE ORgANIZINg COMMITTEE

Joe Cox, Director, Information Services, Faculty of Information, University of Toronto, Canada Andrew Drummond, Manager, Strategic Planning, Faculty of Information, University of Toronto, Canada Paolo granata, McLuhan Centenary Fellow & Professor, University of Bologna, Italy Adrianna Frisenna, Director Italian Culture Institute, Canada Paulina kulacz, Honors B.A., English, University of Toronto, Canada Claire Le Masne, Attach culturel, Consulat Gnral de France, Toronto, Canada Tony Lemmens, System Technician, University of Toronto Faculty of Information, Canada Lidija Sabados, MA student, Munk School of Global Affairs, University of Toronto, Canada Ivan Sestak, Senior IT Administrator, University of Toronto Faculty of Information, Canada Mark Stahlman, CoDirector, Marshall McLuhan Initiative, USA Bruce Stewart, Director, iSchool Institute, University of Toronto Faculty of Information, Canada kathy Shyjack, Finance Officer, University of Toronto Faculty of Information, Canada
CONFERENCE AND FESTIvAL PUBLICITy COMMITTEE

Ccile Brodier, Research Assistant (MA French Studies), Centre for Research on Language Contact, York University Glendon College, Canada Julia howell, Founder Community Investment Partners, Canada Bob Logan, Professor emeritus, University of Toronto & OCADU, Canada Alex kuskis, MA Program in Communication & Leadership School of Professional Studies, Gonzaga University (via elearning) kathleen OBrien, Communications & Development Officer, University of Toronto Faculty of Information, Canada B.W. Powe, English, York University, Canada Robert Dante Martella, Grano, Canada Franoise Rme, Assistant, Centre for Research on Language Contact, York University Glendon College, Canada) gloria Roheim, Social Media Strategy & Training, Canada Lilie Zendel, Senior Cultural Affairs Officer, City of Toronto, Canada McLuhan100 CoProducer, Toronto, Canada
CONFERENCE AND FESTIvAL vOLUNTEERS COMMITTEE CO-ChAIRS

Daniela Melo, Event Assistant (Honours B.A. Book and Media Program), University of Toronto, Canada) Jem Rosario, Event Assistant (Honours B.A. in New Media Studies and Philosophy), University of Toronto, Scarborough
MCLUhAN100 COMMUNICATIONS AND DESIgN PARTNERS
informed design
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General Inquiries
Andrew Drummond: andrew.drummond@utoronto.ca 4169782884
Media
Julia howell Community Investment Partners: juliahowell@rogers.com 4166998067
Social Media
gloria Roheim gloria Roheim Inc.: gloria@gloriaroheim.com 4168329498
Volunteer Opportunities
Daniela Melo: daniela.melo@utoronto.ca Jem Rosario: jem.rosario@utoronto.ca
Engage at Then | Now | Next
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Then Now Next Conferene and Festival Program Nov4

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Then Now Next Conferene and Festival Program Nov4

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mcluhan100.

DEW Line Festival

Cultural & public spaces throughout Toronto

Chestnut Conference Centre, 89 Chestnut St., Toronto

CONFERENCE CONTENT PARTNERS

FESTIVAL PROGRAM PARTNERS

Please accept my best wishes for an enjoyable and memorable conference.

Michael Chan Minister

Engage at Then | Now | Next

day 1 monday, noVember 7th

CONFERENCE REgISTRATION AND WELCOME (COFFEE AND LIghT PASTRIES)

SESSION 1 ARTEFACTS, OUTERINgS & UTTERINgS (1)

10:15 10:30 10:30 - 12:00

COFFEE SESSION 2 INSIghTS INTO ThEN PARALLEL SESSIONS - A

McLuhans Method(s) Martine Pelletier

Remembering McLuhan Jean-Franois valle

Monkeys on Bicycles and Teletats Too Josh Shepperd

The Electrical Conversion of Marshall McLuhan

Unmasking McLuhan: What If Its Just His Face?

Marshall McLuhans Grammars of Media Literacy, 1958-1961

day 1 monday, noVember 7th

SESSION 4 INSIghTS INTO ThEN PARALLEL SESSIONS - B

B2 CITySCAPES TERRACE ROOM Mediator: TBA gary genosko

B4 SCREENINgS ST. PATRICk ROOM

The Medium is Message: A Kantian Legacy Bruce Elder

McLuhan Way In Search of Truth

In My Blogal Village, Print is Hot Jacqueline Mcleod Rogers

Finding McLuhan in Afghanistan B.W. Powe

The Second Creation of Electronica and the Ancient Wisdom

McLuhan and the City: Constant and Obsolete Ground

The Fate of Difficult Art is to subsume the World

15:45 16:00 16:00 16:15 16:15 - 17:30

COFFEE SESSION 5 PROBES SESSION 6 POINT / COUNTERPOINT (2)

LAUNCh: DEW LINE FESTIvAL & +CITy RECEPTION mcluhan100.ca/events/the-conference-festival/dew-line-festival

day 2 tuesday, noVember 8th

10:45 11:00 11:00 12:30

COFFEE SESSION 2 INSIghTS INTO NOW (1) PARALLEL SESSIONS - C

McLuhan, Deleuze, and the Empires of Information Jher

Wise after the event: British Satellite Broadcasting Matteo Ciastellardi

A MultidimensionalTetrad for the 21st Century Ravindra Mohabeer

Babel or Pentecost? Media analysis in religious metaphors Richard Osicki

The Gutenberg Galaxy in the era of convergent culture Robert Fisher

McLuhan and Lonergan: Eye to Eye Mark Stahlman

graham Larkin In the McLuhan Clearinghouse John ONeill

The Significance of Extended Mind Hypothesis for Medium Theory

McLuhans Catholic Formation: Hilaire Belloc and G.K. Chesterton

12:30 13:15 13:15 14:45

LUNCh SESSION 3 ARTEFACTS, OUTERINgS & UTTERINgS (2)

day 2 tuesday, noVember 8th

SESSION 4 POINT/COUNTERPOINT (3)

15:00 16:15 16:15 - 16:30 16:30 16:45 16:45 18:00

DEW LINE FESTIvAL (FOR ThE FULL PROgRAM vISIT: mcluhan100.ca/events/the-conference-festival/dew-line-festival)

day 3 Wednesday, noVember 9th

SESSION 1 POINT COUNTER POINT (5)

10:30 10:45 10:45 12:15

COFFEE SESSION 2 INSIghTS INTO NExT (1) PARALLEL SESSION - D

McLuhan and Gould: From Theory to Practice Ryo Ikeshiro

The Question Concerning Obsolescence Suzanne De Castell & Milena Droumeva

Merzbow is Not Massage: Noise Music as Antienvironment Erin McCurdy

The Integrated Perspective: Dance Documentation in an Acoustic Age Izabella Pruska-Oldenhof

McLuhans Sensorium and the Materiality of Media and Communication

Advertising, McLuhan and Creative Revolution, 1965-1980

12:15 13:15 13:15 14:15