6.

MARKET SEGMENTATION
The economic theory of phase competition assumes that all buyers are a like and consumers behavior is unidimensional based of the concept of economic man model. The behavioral science; on the other hand have developed multi concept of buyers behavior and indicated. A marketing segment is a meaningful buyer group having similar wants segmentation is a consumer oriented marketing strategy. Marketing segmentation gives formal reorganization to his fact that wants of desires of consumer and we can formulate a specific category or segment of the market so that supply will have best co-relation with demand and complex baser behavior is the root causes of market segmentation. Marketing segmentation is a process in which of dividing buyer in to various groups with a common needs or want in to different classes on the basis of require age, sex, preference, habits, prejudice etc.They give more important to region wide and age mix etc. Creams are young generation so it is denoting that youngers demand can be estimated from this. Market 47 segmentation is a method of for achieving maximum market response from limited marketing resources. In marketing segmentation, there are three bases of market segmentation. 1) Geographical 2) Demographic 3) Behavioural 4) Psychographic (1) GEOGRAPHICAL SEGMENTATION:Geographical segmentation calls for dividing the market in to different geographical units such as nation, region, states, countries, cities or neighborhoods company may decide to operate in one or a few geographical areas, or to operate in all area but pay attention to geographical difference in needs and wants. (2)DEMOGRAPHIC SEGMENTATION:Demographic segmentation dividing the market in to groups based on demographic variable such as age, gender, family size, family life cycle, income, occupation, eduction, religion.

(3)BEHAVIOURAL SEGMENTATIOM:Behavioural segmentation divides buyers market in to groups on consumer knowledge, attitudes, user, or responses to a product. Many marketers believe that behavioral variables are the best starting point for building market segments. (4)PSYCHOGRAPHIC SEGMENTATION:Psychographic is the science of using psychology and demographics to better understand consumers. In psychographic segmentation, buyers are divided into different groups on the basis of psychological personality traits, life style or values. People within the same demographic group can exhibit very different psychographic profile. Zydus cadila; s products are manufactured on the basis of diseases. Drugs are manufactured on the basis of age i.e.Medician are different for child and oldest person. According to requirement of doctors they are manufactured medicine

8.CHANNEL OF DISTRIBUTION

Whole channel view, designing international channels that take into account all the necessary links in distributing the sellers products to sellers headquarter organization, channels among nations, and channels within nations. The three major links between the seller and the final buyer.

9.ADVERTISING
A specific communication that has to be accomplished with specific target audience during specific period of time is object of advertising. Form inception stages itself Zydus has been known to believe and depend on the role that advertising and sales communication has to play in the success of a brand, the advertisement of the product gives in different channels such as Sony, zee, starplus, etc. Advertising literally means to make known to public especially to encourage sales. Advertising is presentation of ideas, goods or services paid for by an identification or identifications sponsor.