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Study is the first of its kind in the travel industry, delivering groundbreaking findings using a unique multi-methodology approach. The report lays bare the requirements, desires and motivations of UK holidaymakers - from booking their holiday in the winter to boarding the aircraft home at the end of the summer. Results were achieved by comparing and contrasting self-reported data (what people say motivates them) with the neurological data (what can be empirically shown to be firing in people's brains, whether they are
Study is the first of its kind in the travel industry, delivering groundbreaking findings using a unique multi-methodology approach. The report lays bare the requirements, desires and motiva…