ROSA MARTINEZ

Home address: Email address:: Telephone: Experience level: Qualifications: Nationality: Languages: Linkedin profile: Key strenghts: 10 Shorrolds Road, Fulham Broadway, London SW6 7TP rosa.martinez@bbeat.co.uk 07837074104 10 years (manager and director level) Masters Degree Spanish Bilingual (English and Spanish) ; plus basic Italian http://www.linkedin.com/in/rosamartinezuk Creative thinker, passionate about technology and entertainment

Bilingual Director of Interactive Entertainment Partnerships RFID and NFC Technology Expert
Dear Sir / Madam I wish to apply for the position of Account Manager - Xbox LIVE Entertainment Applications This role at the Xbox Live team is the perfect career move for me, as it combines my two areas of expertise and passion, entertainment and new technologies. During the past 10 years I have moved across different areas of the entertainment, advertising and digital industries in order to map the emerging and growing new revenue streams for content owners. I have designed, implemented and executed music partnerships in the following areas: synch exploitation of music used in advertising, tv, film digital B2B sales via affiliate partnerships, ad revenue sharing platforms, on demand paying services , digital give away promotions and digital blanket license deals digital B2C sales ( ticketing, downloads, hospitality packages, ringtones and wallpapers) Social media strategy for brands and events (using RFID technology) Live music sponsorship strategy Samsung, O2, Cafe Nero, Capri Sun, and Ribena campaigns

I have worked for music publishers, record labels, download stores, ticketing companies, artist management and live music promoters. These moves have provided me with an excellent vertical vision of the entertainment industry the UK and an extensive network of contacts. In the past 9 months, I have become an international consultant on RFID and NFC technology, working as the exclusive brand solutions partner of Intellitix. I have advised live promoters in the U.S. and Europe, including AEG and Livenation, and consumer electronic brands such as Samsung. I have also advised advertising agencies in U.S. and Europe on using RFID for OOH advertising campaigns. I have spoken at various international conferences about creative ways to use RFID and NFC technology, besides the obvious social media integration and tracking capacities. In particular I am really passionate about using the technology for data enabled entertainment and gamification purposes. I have also participated in some tests combining kinetics and RFID technology for gaming purposes. I can offer the X Box team my languages Spanish and Italian. I strongly believe I would be a fantastic asset to your team, and I look forward to discussing my experience further in an interview. Kind regards

Rosa Martinez

EMPLOYMENT EXPERIENCE
Backbeat Communications Key Achievements: Setting up Backbeat as a music sponsorship business with a focus in new interactive technologies (RFID,NFC and AR) Securing global exclusive representation for RFID entertainment leader Intellitix, as their Brand Solutions Partner working with flagship festivals in the US and Europe, including Coachella, Bamboozle and Electric Zoo Advising sponsorship agencies and live promoters in U.S and Europe about how to use RFID and NFC technology to redefine their existing partnerships. Core focus on data enabled entertainment, gamification and loyalty schemes. Advising brands on new technologies including WKD, Samsung, Orange / Optimus, UBS, Dell and Sony. Managing three members of staff, drafting business goals and marketing strategy for the company Managing Director August 2011 to present

EVENTIM UK Key Achievements:

Business Development Manager & Affiliate Manager

March 2010 to April 2011

Starting up and shaping the UK affiliate programme from zero (in house tracking and management ). Ticket sales increase of up to 2000% during presale windows Recruiting all affiliate and media partners including : Absolute Radio, Planet Rock, Jazz FM, Ents24, Allgigs.co.uk, Gigjunkie.net, GetToTheFront.com, Songkick, Tixdaq.com, Muzu TV, NeedTickets, Get To The Front. Developing a marketing partnership with Caffe Nero in-store and online ( The Caffe Nero Music & Arts guide www.eventim.co.uk/caffenero ) - result mass exposure and brand awareness in every Caffe Nero store Securing on pack voucher campaigns with brands, including Capri Sun and Ribena. (www.eventim.co.uk/caprisun ) and (www.eventim.co.uk/perfectday) - Signed a 12 month loyalty deal with VISA for the UK to be activated in the next weeks. Securing new content by signing up new promoters and venues as clients including Academy Music Group, Clapham Grand, Gig Cartel,Metropolis and small independent promoters. Creating bespoke marketing plans for promoters and venues . Securing presales including: GunsnRoses, Bon Jovi, Thin Lizzy ,Supertramp, Europe, UB-40, Joe Satriani, Alice Cooper,Sonisphere Festival, Black Country Communion, Imelda May,Ozzfest, Royal Horses Gala and Campfire Trails. Securing exclusive discounted offers for Grace Jones, Michael Nymann and Cirque Du Soleil Online Partnerships Manager March 2009 to March 2010

TICKETMASTER UK

Managing affiliate sales programme in the UK for Ticketmaster (representing 10% of their overall ticket sales) Account manager for top performing partners: Ents24, Time Out, Aloud (Bauer), Absolute Radio, Pride Of Manchester, Manchester Evening News, View London , ThisIsTheatre and all major record labels. Generating mobile ticketing business opportunities comprising ticketing via affiliates and media partners

VCCP , TMMP and MEDIASPOT

Freelance Music Sponsorship Consultant

Nov 2008 to Feb 2009

At VCCP I developed a strategy for communication of music sponsorship activities for O2 . Focusing on the new Music Group Academies sponsorship deal, and the Priority Campaign. Reporting to agency partner Julian Douglas. At TMMP I worked on finding brand partners for branded TV show A Night At The Opera, and pitching for music strategy of the 2012 Olympics. I also worked with music artists David Garrett and Silvia Colloca . At Mediaspot I developed music promotions (covermount CDs) for newspapers, exploiting content from The Classical Brit Awards, and I found brand partners for a UK scale music school project called Class Act. 7DIGITAL DOWNLOAD STORE Sponsorship Sales Executive June 2008 November 2008

Designing new advertising funded content promotions within our European download stores Selling and implementing: branded music playlists, free download Fridays and branded features pages Clients included Creative Labs, Orange, Caffe Nero, Eurostar, Sennheiser, Logitech and Muzu TV. All campaigns focused on digital content promotions

ENTERTAINMENT MEDIA RESEARCH

Director of Brands and Agencies

January 2007May 2008

At Entertainment Media Research I directed all the following sales projects : Branded live music events in Europe (Ibiza Rocks for Sony Ericsson) Launching new online music services (Nokia online music store, Haygarth) Tracking demand for entertainment content in mobile platforms (O2) In-store music strategy for retailers (M&S, Next, Debenhams, Urban Outfitters) Pre testing the launch of IPTV services (Com Hem,Huge Entertainment, Engine Group) Researching mnemonics / sonic branding in Europe (Saatchi & Saatchi) September 2005 December 2006

MUSIC BY DESIGN LTD

Director for Marketing & Sales

Rebranding this music production company and generating revenue in the UK Advertising synch deals won inlcude: McDonalds (Leo Burnett), Fairy (Grey), Nokia (Grey), Always (Leo Burnett), Flash (Grey), Ribena (Ogilvy), Toyota (Saatchi & Saatchi) , Bacardi (Y&R), Oxfam (Draft) and DFS (various agencies) TV titles production deals: Wireless Festival (Livenation), Bremner, Bird & Fortune (BBC)

UNITED INTERNATIONAL PICTURES

Legal & Business Affairs Assistant

July 2004 to Sept 2005

Maintaining communications with European offices regarding film acquisitions and upcoming releases Making sure UIP achieve targets set up by European Commission regarding local film acquisitions Updating the department on copyright matters / liaising with FACT and the Motion Picture Association Answering queries regarding film rights and granting licenses for exhibitions Copyright & Licensing Manager September 2003 June 2002

BMG MUSIC PUBLISHING UK

Investigating missing royalties for BMG UK writers and reporting the problems to MCPS-PRS Analysing copyright conflicts and disputes between publishers, writers and European collecting societies. Researching supporting documentation for copyright disputes

MCPS-PRS MUSIC ALLIANCE

Copyright Research Office

April 2001 June 2002

Account manager for Sony Music, Universal Music, Ministry of Sound, The Really Useful Group and many successful writers. Responsibilities : Solving complaints from members regarding Copyright Registration and missing royalties Researching false duplicate claims and copyright infringement claims. Providing the public with information regarding the need to seek permission to use music works

EDUCATION
University Education : Audiovisual Media Production Master at the University of Murcia (Spain) Honors degree in Music Teaching at the University of Murcia (Spain) Music Theatre Diploma at The City Lit Institute (London) Radio Presenting Course at the Journalism Institute (Spain)

Computer Skills: Advanced Microsoft Office User (Word, Excel, Powerpoint, Access). Basic Quark Xpress and Photoshop. Programming Languages (C and Visual Basic HTML) ; Typing speed 94 wpm