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Susyn Conway

Exceptional Marketing Professional


with account management, creative services and extensive technology experience
Reston VA 20191 - sconway001@yahoo.com - 703.758.0050

Skills:

A proven talent for imbuing ventures with innovative ideas and high level of productivity. An astute marketing leader: messaging, branding, positioning, integrated programs and ROI. Strong catalyst for sales support: tactics, tools, targeted campaigns, awareness/demand programs. More than a decade of creative services management, direct response, online campaigns, branding. Expertise in market research expertise for audience segmentation, buyer motivations, market opportunities. A seasoned project manager with capabilities in multi-tasking; a practiced creative director. A versatile writer and content producer with commendations for these talents from every engagement. Flexible, dynamic, a capable team leader and collaborator with high standards of individual achievement. MBA-level skills and knowledge based on depth and breadth in the field of marketing.

Summary:
Planning and strategy: My competence ranges from an expert strategist and planner to very hands-on execution. I have written comprehensive marketing plans with detailed tactics by audience, market, product segment and tracked campaigns for ROI. I have advanced project management skills that meet on-time delivery demand, orchestrating input from any number of points, building consensus among stakeholders. I have been the marketing lead for companies for both business and consumer markets. I have frequently been a customer and partner liaison for business synergies and co-op marketing. Marketing management: I conduct research with customers, partners, media, analysts, members and other audiences to develop targeted messaging and stay abreast of trends, market and customer needs. As a practiced creative director I have managed the production of persuasive campaigns, online and offline. I have written content and produced marketing materials, programs for every media now available: print, broadcast, video, multimedia, digital, events. I have worked with inhouse teams and internal/external resources nationally and worldwide. I have managed resources and collaborated with teams for PR, online marketing, SEO, website development, collateral and print production, research, branding. Workplace style: My roles have typically included image, industry and prospect visibility, conducting the marketing activities with the vision to create new opportunities for business advantage. I am a strong contributor with an entrepreneurial level of drive and ingenuity combined with insightful business acumen. I provide advice and leadership to management while working competently with internal and external resources.

Work Experience:
Wholly-Owned Subsidiary of Rolls-Royce Global Marketing & Sales Support Enterprise data solutions, services for aviation, energy, defense, oil and gas industries

2010-present

-Developed marketing strategy for this technology company to support a worldwide sales organization. -Managed new branding efforts, selected all external resources, proposed campaigns for lead generation. -Building a more relevant website as an effective sales tool focused on vertical market needs. -Initiating PR and media relations programs, improving internal and corporate communications. -Producing webinar programs in multiple vertical markets, combined with email marketing campaigns.

Marketing Consultant Sample clients: Global Scientific Association -Developed, fielded series of audience surveys for the 5-year strategic planning project.

2008-2010

-Streamlined new website development by producing live department content as detailed page layouts. -Recommended global branding efforts: global websites best practices review, member segment requirements. -Delivered review of organization social media efforts to raise awareness, solicit improved sponsorship. Everest: Integrated business management software and services -Created online campaign hot buttons for a variety of verticals that increased click-through. -Employee and customer electronic newsletters were deemed historically the best by top management. -Recommended significant changes in the website to optimize traffic management at the home page. -Designed marketing campaigns for first user conference that by far exceeded attendee expectations. Cigital, Inc. Director of Marketing and Communications Enterprise Consulting Services, Fortune 500 and Government
2006-2008

-Created a strategic marketing plan for this consulting company mapping out tactics by vertical segments. -Improved sales approach with better tools, case studies reflecting real prospect issues. -Wrote a new website from the user perspective approved by the CEO with no strategy or content changes. -Increased footprint of speaker/thought leadership program to valuable audiences with aggressive solicitation. Marketing Consultant In2Books: childrens digital literacy program -Created marketing plan targeting segmented audiences: parents, grandparents, childrens resources (retailers),industry and marketplace influencers, schools and teachers. -Performed intensive research to define criteria for a launch plan and nationwide rollout. -Recommended resources with childrens marketing expertise for PR, branding and other services. -Provided research on potential partners; wrote all the initial marketing and website content. Genetics Institute: Health care services, reproductive assistance, bioengineering -Produced all programs for four lab facilities, worldwide sales. -Created new, more productive programs for different market segments including supply (donor recruiting), demand (physicians, facilities, patient communities), ancillary services for institutions (Mayo Clinic.) -Streamlined the online applications processes; raised the number of donors in the pipeline by at least 300%. -Redesigned several sites from the user perspective, thereby improving usability for each audience. -Proposed new, innovative out of the box marketing ideas to targeted audiences. -Offered the position of marketing director for the entire institute. Marketing Software and Services for Global Consumer Brands -Conducted assessment of top prospect sites to enable more targeted presentations, shorten sales cycle. -Wrote, produced all collateral with compelling messages to reflect new branding. -Repackaged Web presence to support new products, services, specific market segments. -Orchestrated custom seminars with top Forrester research expert at no cost to the client (a $25K value.)
2002-2006

ReturnBuy Director of Marketing

Internet Services for Business and Consumers

2000-2002

-Created dynamic company image in the marketplace, developed brand, branding.


-Produced highly effective direct response programs that generated sales meetings, closed business. -Launched PR programs that resulted in excellent coverage in business, trade publications. -Produced websites about which the CEO declared, This content is so good we should charge for it. -Wrote white paper that received 3rd party analyst endorsement. Company was sold. Marketing Consultant Sample clients: Ericsson: mobile messaging products -Designed complex, worldwide sales intranet for the messaging division working with multiple functions, departments, divisions, agendas. -Functioned as division liaison to global Internet group, meetings in Stockholm, for cross-site visual cohesion. -Produced more culturally relevant collateral for different global markets. Bell Atlantic: Top 20% of consumers business division -Competitive analyses, website strategies and Internet best practices.
before 1997 1997-2000

Advertising Agencies: J. Walter Thompson -Managed all creative services, project delivery, estimating and scheduling. -Media planner, print and broadcast, local-regional-national and international. -Promoted to account director for high profile clients managing delivery of all agency services: advertising campaigns, print and broadcast production, PR, creative, branding, corporate communications.

Curriculum Vitae BA University of Miami, FL - Post-grad certificates in Business, Programming MBA-level project planning and implementation Member of Digital Marketing Association on LinkedIn, eMarketing Association Network A graduate of the Social Media Magic Online University, a paid course taught by experts in the field