Introduction

North Korea is the commonly used short form name for the Democratic
People's Republic of Korea (or DPRK),a state located in East Asia, in the
northern half of the Korean Peninsula, with its capital and largest city being
Pyongyang.

To the south, separated by the Korean Demilitarized Zone, lies South Korea,
with which it formed the Korean Empire until its annexation by Japan and
division following World War II. At its northern Amnok River border are
China and, separated by the Tumen River in the extreme north-east, Russia.

North Korea is a one party state The country's government styles itself as
following the Juche ideology of self reliance, developed by Kim Il-sung, the
country's former leader. The current leader is Kim Jong-il, the late president
Kim Il-sung's son. Relations are strongest with other officially socialist
states: Vietnam, Laos, and especially China, as well as with Russia,
Cambodia and Myanmar. Following a major famine in the early 1990s, due
partly to the collapse of the Soviet Union (previously a major economic
partner), leader Kim Jong-il instigated the "Military-First" policy in 1995,
increasing economic concentration and support for the military.

There is a great need to appoint marketing companies in Korea because

Korea’s culture and its behavioral aspects are not known. Its language the
symbols they are using is un known to the people who are new to the place
so just to reduce all the semantic, language and the phycological barriers

QUES :- How do marcoms help to achieve the international marketing

objectives. The various scenario with example related to public relation
activities?

Ans :- North korea is a developed country so there are various marcoms

which are there in the country few of them are Technology PR Pro
Launches D.C. Copywriting Firm MarCom Ink, as these companies act as
marketing communicators .
As these are the Award-winning companies and highly focus on the public
relations and marketing affairs. After a decade in technology PR and
marketing, Cornwall is capital MarCom Ink works with mid-to-large size
organizations, as well as marketing and public relations agencies, as a
seamless extension of their internal marketing and PR staff. “Clients really
enjoy the flexibility and cost savings of hiring MarCom Ink just for their
specific marketing needs and timeframe, with zero overhead costs,” stated
Cornwall. Zing on the growing software marketing outsourcing trend.

QUES :- How will you organize the selection of marcoms?

Ans :- As there are various marketing communication companies Korea

uses those companies which makes the work of advertisements easy and
cheap . Korea is the well developed place where there is a need to promote
the activities that are happening in that place . selection of the marcoms in
north Korea will be done after seeing the basic conditions and the policies of
the government. The company who will satisfy the basic need of the country
that will be selected for the marcoms. generally the companies that are fully
fitted in the scenario of Korea and Korean people are selected . various
parameters are decided to test the efficiency and the value of company

QUES :- What is the balance of expenditure b/w the various element

of promotion mix ?

Ans :-
Balance of Expenditure between the elements

When you promote your business, you're engaging in persuasive

communication: You want to convince others to buy from you. You must
select the right promotional strategy to:

1. Capture the attention of the right group of potential customers in a

credible yet catchy way.
2. Educate them about your products or services.
3. Influence them to buy from you

As the north korea is the developed country so they get their finance from
the other financial institutes .The government has proposed such facilities to
provide the loan and finances to the companies .The country has adopted all
the expensive techniques to promote the products within the other countries.
Thus they spend a lot on the promotion of the products.

QUES: - Detail Tactical plan needs to be from highlighting the timing

schedules?

ANS: The tactical plan demonstrates how the strategic plan will be
executed--it is where the rubber meets the road. Typically, tactical plans are
described within the Marketing Plan while reviewing the four Ps i.e. Price,
Place, Product, Promotion of the marketing mix.

It includes:

1. Build Awareness
2. Collaborate with Organizations
3. Disseminate Knowledge
4. Enhance Membership
5. Grow Research
6. Meet the Needs for Clinicians
7. Optimize Organizational Structure
8. Partner with Patients
9. Revenue Diversification
10.Strengthen Advocacy
Tactical plans that the companies are using are the agreements that they are
making with the other countries and time to time advertisements that re
either conducted as the print or the visual advertisements. they have made
the plans to promote the things on those event where the people gather more
even they have the facility to do use various promotional tools such as direct
selling ,personal promotion,etc.
They deliver their samples to various countries and when they approve this
the tea ,the product is then delivered to the rest of the countries.

QUES: Define Contingency Plan in reference to Korea?

Contingency refers to the happening of an event. Suppose a situation

unfavorable for the company arises. To tackle that situation companies go
for contingency planning. In relation to Korea, it is the first country to
prepare a contingency plan for Oil. This means that they are taking
precautionary steps to protect country from oil crisis.

REFFERENCE

Northkorea.com
Tactical plans need to be highlighted
Balance of expenditure of northkorea
 ASSIGNMENT
OF
INTERNATIONAL MARKETING

Topic: Marketing Communication Korea

Submitted To: Submitted By:

Dr. M.K Sharma Preet Shikan
2020070554
MBA 3rd Sem.