Spring 2012 (February 2012)

Master of Business Administration - MBA Semester 4 MK0018 International Marketing (4 credits)

(Book ID: B1199)

ASSIGNMENT- Set 1 Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1 List the differences between International Marketing and Domestic Marketing.Discuss the principles of international Marketing 2 Explain the important elements of culture. Differentiate between market allocation system and command allocation system. 3 Define the term Trade Barrier. List the important differences between Tariff barrier protective barrier . and

4 Discuss the various entry options available to a business .Explain the basic strategic decisions that a firm will adopt for foreign expansion. 5 Define the process of international market segmentation. Discuss some widely used bases of segmentation. 6 Explain the significance of price factors in determining international market prices. Briefly describe the non price factors

Spring 2012 (February 2012)

Master of Business Administration - MBA Semester 4 MK0018 International Marketing (4 credits)

(Book ID: B1199)

ASSIGNMENT- Set 2 Marks 60

Note: Each Question carries 10 marks

1 2

Describe the process of communication. Explain the differences between export pricing and export costing. Write a note on major issues related to exports

3 Mention the significance of export Documentation. List the documents required for processing the shipping bill

4 Discuss the importance of Special Economic Zones (SEZS). List the benefits they provide to international traders and marketers. 5 List the differences between futures and forwards Markets. Explain the problems in forecasting Foreign Exchange Rates. 6 Discuss the ethical issues involved in international marketing. Briefly explain the basic types of arbitration.