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  • Web Original Story Telling Slides

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    ksung3113
    55 просмотров61 страница
    New york times.com: original content of the web not a radio script or newspaper ar cle posted online. News Cycle Core Publisher sites July 2011 hourly traffic5ic Infrequent content. News Round Ups User generated content User generated content Tumblr User generated content video.

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    New york times.com: original content of the web not a radio script or newspaper ar cle posted online. News Cycle Core Publisher sites July 2011 hourly traffic5ic Infrequent content. News Round Ups User generated content User generated content Tumblr User generated content video.

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    55 просмотров61 страница

    Web Original Story Telling Slides

    Загружено:

    ksung3113
    New york times.com: original content of the web not a radio script or newspaper ar cle posted online. News Cycle Core Publisher sites July 2011 hourly traffic5ic Infrequent content. News Round Ups User generated content User generated content Tumblr User generated content video.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 61

    Web-Original

    Storytelling

    Web-original content
    1. 2. 3. 4. 5.

    Deni*on Some Story Types Techniques Online Voice Distribu*on

    1. Deni6on
    What is web-original content?

    Web-original content
    Of the web Not a radio script or newspaper ar*cle posted online Not a webied radio script Online news cycle delivery (~10 - 15 posts/day)

    News Cycle
    Core Publisher sites July 2011 hourly traf5ic

    Infrequent content

    Strong content frequency

    2. Some Story Types

    Basic Post

    Basic Post

    10

    Following up

    11

    Breaking News

    12

    Breaking News

    13

    Breaking News

    14

    Follow up to breaking news

    15

    Developing News

    16

    Developing News

    17

    Developing News

    18

    Developing News

    19

    Developing News

    20

    Developing News

    21

    Developing News

    22

    Explainers

    23

    Explainers

    24

    Explainers

    25

    Lists

    26

    News Round Ups

    27

    News Round Ups

    28

    Ques6ons

    29

    Ques6ons

    30

    Ques6ons

    31

    User generated content

    32

    User generated content

    33

    User generated content

    34

    Tumblr

    35

    User generated content

    36

    Video

    37

    3. Techniques
    Tools of the Trade

    Linking Out

    39

    Aggrega6on
    I love aggrega*on.

    40

    I love aggrega*on. Aggrega*ng, as I wrote, is what editors do. It is, to repeat myself, plugging one another into the bounty of the informa*on universe. Readers come to The Times not just for our original repor*ng, but for our best judgment of what else is worth reading or watching out there, and for the comments posted by all of you.
    -Bill Keller, former Execu1ve Editor, New York Times

    Aggrega6on/Cura6on

    42

    Aggrega6on/Cura6on

    43

    Bolded Subheadlines

    44

    Bullet Points

    45

    4. Online Voice

    Online Voice
    Conversa*onal, like radio Magazine vs. wire copy Imitate someone you like Experiment & prac*ce

    47

    5. Distribu6on
    Ive wriaen my post. Now what?

    Social media engagement drives trac

    57

    Social Media
    Facebook/Twiaer Hashtags and men*ons of people in the post Converse with your fans/followers

    58

    Converse with your audience

    59

    60

    Ques6ons?
    Ki-Min Sung ksung@npr.org hap://editorial.digitalservices.npr.org/ @callmeKi (310) 815-4220

    61

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