ACKNOWLEDGEMENT

I thanks to Allah the Almighty for his guidance and divine support that this report is finally complete because of continuous and persistent effort. I would like to thank our instructor Miss. Fatima Kiran for providing me the opportunity to conduct a survey (Research) in order to find out the finest, most popular and widely used competitive lawn this Eid. This project has given me a complete knowledge and practical experience, which will help me in future. I am also thankful to Mr. Usman Qadir, assistant sales manager of Gul Ahmad for sharing his experience and knowledge regarding the quality management system and marketing strategies of Gul Ahmad. His help has

enabled me to prepare this report. I hope that this report will provide you the required information regarding the finest, popular and most competitive lawn this Eid.

Letter of authorization:

This report was authorized by Madam Fatima Kiran. I would like to thank our instructor Miss. Fatima Kiran for providing me the opportunity to conduct a survey (Research) in order to find out the finest, and most the most competitive lawn this Eid. This project has given me a complete knowledge and practical experience, which will help me in future. The writer of report was presented by Muhammad Rizwan Sohail. Purpose of my report was to search about the most competitive lawn this Eid.

Letter of transmittal:

Madam Fatima Kiran, NCBA&E, Lahore. 18 August 2011 Subject: Competitive Lawn this Eid Dear Madam, I am submitting to you the report, due on 18 August 2011 that you assigned me. The report is entitled Most Competitive Lawn this Eid. The purpose of the report is to inform you that which clothing company is producing the best lawn in term of quality, affordability and variety in these days in Lahore. This report based on the comparison between different prominent lawn companies of Lahore.

Yours faithfully,

Muhammad Rizwan Sohail Reg # 20939280

Table of Contents
Executive Summary Report body o Introduction o Purpose o Limitation o Source and method of collecting data. Report body o Explanation Competitors o Bareeze o Nishat o Al karam Questionnaire Analysis o Final graph Conclusion Recommendation Appendix

Executive summary
This is a questionnaire base report in which four companies are taken to find out the most competitive lawn companies are Gul Ahmad, Bareeze, al karam and nishat .Gul ahmad has 60% local market share .Al Karam well renowned brand.Al karam use high quality and modern technology for their brand positioning. But their local market share is lowest among all other companies. Bareeze is the most popular international clothing company. It has 25% local market share. After analyzing the data which is obtained from the questionnaire the researcher come to the following result that the quality, variety, price, availability and some other aspects like market share it concludes that Gul Ahmad is best and it is the widely used Lawn in Lahore.

Introduction of Report:
The main objective of this report is to determine that the most competitive lawn this Eid. The report is base on the comparison between different brands. I conducted research with the help of questionnaire surveys and interviews and reviews of consumers and storeowners. Finally, my report comes in to conclusion based on the results of the questionnaire and interviews. Basically it is a consumer report in which opinion of consumer is main focus.

Scope of the Report

This report basically comprises of the analysis and comparison of the four leading companies providing different varieties of Lawns. A questionnaire was circulated in the markets, stores, shops and among the consumer in order to get people opinion or perception regarding the best lawn and the response of the people used to analysis the popularity and success of the company providing the best quality, price, designs and variety of lawn in Lahore.

Methods and resources

Internet survey Questionnaire survey Consumer opinion Communication with Mr. Usman Qadir, assistant sales manager of Gul Ahmad

Limitation:
While conducting the survey there are some problems and limitations which researcher has to face. Following are the limitations for the report. 1) Time 2) Non serious attitude of the people 3) Approach to different areas for surveying and to conduct report.

The Report body

Major companies in the market.

I gathered information with the help of questionnaire majority of people said that results more than fifty percent people admitted that Gul Ahmad is best in designs. When it asked that which brand has complete hold over the market? Up to 60% Gul Ahmad has market hold whereas the other has 25% and 15%.

Market Hold

Gul Ahmad Bareeze Nishat

When it asked that, which factor most persuades you to buy then majority of people voted that quality and designs are the two factor which most persuades to buy Gul ahmad Lawn. After Gul Ahmad most of the people choose bareeze as best in term of quality.
Quality and Design
70% 60% 50% 40%
Gul Ahmad

30% 20% 10% 0% Gul Ahmad Bareeze Nishat Al Karam

Bareeze Nishat Al Karam

There are mix answers of the people, when it asked that how did they get to know about brand. People selected their brand and replied that the are using the brand for many years. Their parent use to wear those brands with them they get knowledge about their brand. most of the people replied that they are using Gul ahmad because their parent, sibling use to wear those brand.

parent and magazines brouchers billboard sales promotion siblings t.v commercial 25% 15% 30% 5% 20% 5%
get to know about brand through
parent and siblings

35% 30% 25% 20% 15% 10% 5% 0%

parent and magazines brouchers siblings billboard sales t.v promotion commercial

magazines brouchers billboard sales promotion t.v commercial

Bring new ideas

50%

25% 20%

5%

bareeze

gul ahmad

nishat

al karam

To carry on with his research, researcher has taken four leading lawn brand companies in Pakistan.

AL KARAM
Al-Karam Textile Mills are among the few great names in Pakistans Textile Industry, Al-Karam Lawn high quality fabrics and flirt with beautiful designs in glorifying colors. This time the summer collection is in stores quite early. Last year, Al Karam lawn summer collection 2010 presented elegant and heart touched fabulous lawn prints. Al-Karam is a fashion entity and encapsulates style, panache and latest fashion trends in colors which promise to perk up your summers. We are a manufacturer and supplier of distinguished fabric for apparel, home and industrial markets with clients all over the world. Today the companies has significantly expanded and are proud to boost an extensive and popular range of textile all of which are primed with the highest standard of international quality control.

Product:
Boski Latha Lawn ReshamLinen Al karam cater from middle income group to upper income group

Pricing:
Al karam is using comparatively less price and their quality of lawn is not much good as their competitor has. So they are using penetrating strategy.

Place:
Al karam has open their franchises and their lawn are available in market. Like in Iqbal Town, Liberty market, DHA Y market

Bareeze
With over three decades of commitment to quality (Bareeze) is today the recognized brand for quality products in domestic and international markets. It is owned by Sefam (pvt) Ltd, Sister concern of sarena industries and Embroidery Mills (Pvt) Ltd.and Ali embroidery Mills (Pvt) Ltd. The Bareez'e range includes crisp cottons, luxurious silks sheer organza, chic chiffons and more. .Bareeze have translated the legendary beauty and perfection of as much pride in our products as the tradition artisan ,We ensure that (Bareeze) fabrics are superbly fashioned, Exquisitely detailed and carefully finished, So that each design is a masterpiece. The use of only the best materials and unflinching resolve not to produce embroidered fabrics which compare favorably with the best in the world .We have more than 30 outlets, in Pakistan and already well established setups in Dubai, sharjah ,Abu Dubai, India, and London.

Product
Swiss lawn Printed lawn Cotton karandi Irish lawn Chiffon Party wear

Place:
Being one of the top brands Bareeze has multiple outlets in Lahore city.

Shadman Plaza, Shadman Market Empire Centre Main Boulevard, Gulberg 3 Liberty Plaza, Liberty Market Commercial Zone, Liberty Market Near Alfatah Shopping Center, Liberty Market Ichra Cavalry Ground 16-Hunza Block, Main Boulevard, Allama Iqbal Town 20-Aurangzeb Block, New Garden Town 108 Y-Block, DHA 162 G-Block, Commercial Area, DHA Fortress Stadium 46 L-Block, Khokhar Chowk, Johar Town Link Road, Model Town PIA Colony, Near WAPDA Town Round About

Promotion:

Gul Ahmad:
Gul Ahmed Group include Gul Ahmed Textile Mills Limited, Gul Ahmed Energy Limited, and Habib Metropolitan Bank. More recently, a chain of retail outlets has been founded under the name "Ideas by Gul Ahmed".

Product:
Gul Ahmed's fine textile products represent a unique fusion of the century old traditions of the east and the latest textile technology of the west. The purest of cotton fibers, produced from the fertile lands of the Indus Valley, are spun, woven and processed into the finest quality cotton and blended products through a combination of latest technology, skills and craftsmanship of this traditional industry. Bed-Linen: Quilt covers ,duvet covers, flat and fitted sheets, pillow covers, valance sheets, bolster case with all sorts of fancy confectioning, embroidery

Curtain
Ready made curtains lined, un-lined and taptop curtains, plain or fully accessorized with tiebacks, pelmets, cushion covers, in different styles of confectioning and embroidery, packed to buyers' specific requirement.

Fabric
Running meter fabrics, packed to specific requirement.

Yarn
Gul Ahmed specializes in medium-to-fine-count cotton yarns and is also capable of producing yarns using a wide variety of synthetic fibers including polyester, rayon and other man-made fibers

Product Coming this Eid:

Broche Bloom Broche De Chiffon Chantilly Delace Cotton Silk Dore Silk Embroidered Chiffon Embroidered Lawn Lamis SIlk Le Soie Premium Normal Lawn Ombre Silk Premium Embroidered Lawn Premium Embroidered Chiffon

Pricing

1 Size : 7.5m Rs. 3,150.00

2 Size : 7.5M Rs. 3,150.00

Size : 7.5M Rs. 3,150.00

Size : 7.5M Rs. 3,150.00

Size : 7.5M Rs. 3,150.00

Size : 7.5M Rs. 3,150.00

7 Size : 7.5M Rs. 3,15.000

Advertisements &Promotion strategies

Gul Ahemad is doing advertisement through Television advertisement News papers Billboards

NISHAT TEXTILES:
Nishat Mills Limited, the flagship company of the group, was established in 1951. With a production facility of 270,000 spindles, 740 looms, and a dyeing & printing capacity of 7 million meters (7.65 million yards), NML is the largest composite textile set up in Pakistan. NML today has 173,000 spindles, 284 Sulzer shuttle-less looms and 244 TSUDAKOMA air jet looms. NML also has the most modern textile-processing unit, 2 stitching units and Power Generating plant with a capacity of 33.6 MW

Products:
Quilt cover Pillow Fitedsheets Bolsters

Flatsheets

Place: Nishat lawn has its outlets at: Main Boulevard (Opp McDonald) Gulberg, Lahore. Liberty Market (Near Saltn Pepper), Lahore. 218, Y- Block, DHA, Lahore. Chez Casa, 8-A lll, Mahmood Ali Kasuri Road, Gulberg lll, Lahore. Pricing:

Well the price range of Nishat lawn is high like they three piece lawn suit started from Rs. 2500. Basically they cater only a high class but even than when you want to look trendy or stylish, then for this you have to spend money.

Analysis
After conducting the survey the researcher has the opinions of people related to the different clothing brand. After conducting and analyzing the data researcher come to the following result which is express in he form of graph.

Final Graph

60

50

40
Bareeze

30

Gul Ahmad Nishat al Karam

20

10

0 Bareeze Gul Ahmad Nishat al Karam

This graph shoes the choice of the people. According to this graph Gul Ahmad is the top quality brand with 57% people. Bareeze is second highest with 22% Nishat got the 16% and the Al karam is the lowest one with 4% people. This result is totally based on people opinion. This is conducted through questionnaire. So consumers are preferring Gul Ahmad because of their quality, design, brand name, pricing.

Conclusion:
After conducting the survey the researcher conclude that people vote Gul Ahmad because of its brand name, quality, variety, design, reliability and the loyalty of their customers that Gul ahmad has gained over the years. Bareeze comes at second place after Gul Ahmad.

Appendix

The appended parts of this report are its questionnaire filled by the consumers and brochures of different companies as well as analysis of data with the help of different types of charts.

Bibliography:
http://www.gulahmed.com/html/sec_1024/product.html http://www.google.com.pk/imghp?hl=en&tab=wi http://www.scribd.com/search?query=gul+ahmad http://www.alkaram.com/ http://www.alkaram.com/Contact.aspx http://www.alkaram.com/summer2010 http://www.nishatmillsltd.com/nishat/index.php http://www.bareeze.com http://www.bareeze.co.uk/ http://bareeze.co.uk/about_us.php http://bareeze.co.uk/new_arrivals.php http://www.gulahmed.com/index_eng1024.html http://www.gulahmed.com/html/sec_1024/product.html