MKT451 Channel Margin Analysis for Natureview Farm Case Fill out the table below and submit

it a hard copy to me by April 4 (Mo). If you are submitting the Natureview Farm case analysis, submit one for your team If you are not submitting the case analysis, it is an individual opportunity for extra credit Do Not Copy from Others. I will randomly ask some of you to do the analysis on screen. Extra credit: five points Steps to take: 1. Read the case carefully. 2. Open the link below and use it to calculate manufacturer margin % for each scenario. http://hbsp.harvard.edu/multimedia/flashtools/channelmargins/index.html Example: 8-oz Yogurt selling through supermarket channel Manufacturer cost per unit: $0.31 (bottom of exhibit 3) Distributor margin: 15% (p. 5 of the case) Retailer margin: 27% (p. 5 of the case) Average Retail price: $0.74 (Exhibit 3 of the case) Plug in these numbers and derive manufacturer margin % 3. Fill in the table below and submit a hard copy of the table to me.

Section: MKT 451 Name(s):

Channel Supermarket

Yogurt Size 8-oz 32-oz

Manufacturer Margin %

Natural Food channel

8-oz 32-oz Multipack