DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LUCKNOW

TERM PAPER
QUESTIONNAIRE: A STUDY ON CUSTOMERS PREFERENCE FOR BIG BAZAAR

(RESEARCH METHODLOGY)
Submitted toDr. S. K. Kaushal

Submitted by-

KAMLESH KUMAR ROLL-29 MBA SEM-II SECTION-B

Acknowledgement
I take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project. First and foremost, I would like to thank Dr. S. K. Kaushal for his constant guidance and support throughout this project. During the project, I realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject which I studied. I would also like to thank our batch mates for the discussions that I had with them. All these have resulted in the enrichment of our knowledge and their inputs have helped us to incorporate relevant issues into our project.

QUESTIONNAIRE: A STUDY ON CUSTOMERS PREFERENCE FOR BIG BAZAAR

Name: - _______________________________________________________ Gender: Male Female Age: Below 18 18-25yr 25 -35yr 35 above

1. What is your occupation? a) b) c) d) Govt Servant Businessman Professional Others Specify _______________________-

2. What is your family monthly income ? a) b) c) d) Below 10000 10000-20000 20000-40000 Above 40000

3. Level of education a) SSC b) HSC c) Graduate d) Post Graduate e) Other Specify

4. No. of Family Members:

a) b) c) d)

2 3 4 5 and above

5. Whom do you buy products for from big bazaar? a) Myself b) Family c) Office 6. What is the frequency of your visit to Big Bazaar? a) b) c) d) Once in a Week Once in a Month Once in Two Months Rare

7. What made you choose big bazaar for shopping? a) b) c) d) e) Quality of the products Price Availability of all products in one place Convenient for shopping Customer service

a) 8. Which section you like most? a) b) c) d) e) Home and Kitchen items Bags and Luggage Toys and Games Mobiles and Cameras Electronic Goods Bazaar

9. Rank the various sections of Big

Sections Home & Kitchen items Bags & Luggage Toys & Games

Mobiles and Cameras Electronic Goods

10. Rate your satisfaction level for the services offered by Big Bazaar Services Price Availability of products Billing facilities Display of Products Customer Service 1 2 3 4 5

1 Highly satisfied 2- Satisfied 3 Neither satisfied nor dissatisfied 4 Dissatisfied 5 Highly dissatisfied

11. Do you prefer any other shop apart from big bazaar? a) Yes b) No

12. If yes, specify the reason____________________ 13. Which of the following you prefer other than Big Bazaar? Reliance Fresh Vishal Mega Mart Subhiksha Shoppers Stop Others: - ___________________________

14. How did you come to know about Big Bazaar? a) b) c) d) Advertisements Friends Internet Others, Specify _______________

15. Are you aware of the offers from Big Baazar? a) Yes b) No 16. Which of the following means was most helpful in increasing your knowledge about big bazaar and its product? a) b) c) d) e) Leaflets Newspaper Banner Auto announcement Other.

17. Big bazaar punch line is isse acha aur sasta kahin nahin do you agree with this? a) Yes b) No 18. Rate the following: Activity Advertisement s Punch Line Offers Discounts Arrangement of products 1 2 3 4 5

1 Highly satisfied 2- Satisfied 3 Neither satisfied nor dissatisfied 4 Dissatisfied 5 Highly dissatisfied