APNI RASOI

INDIAN FOOD RESTAURANTS

Apni Rasoi - An Indian Phenomenon

Apni Rasoi opened its doors in India in 1999. Ever since

then, our family food outlets in Delhi have proceeded to demonstrate, much to the delight of all our customers, what the Apni Rasoi's experience is all about. Our first outlet opened on 15th April 1999 in Tri Nagar, Delhi. Almost 8 years down the line, we are the Delhi's leading Indian food service system with more than 9 restaurants, serving more than thousand customers everyday.

Locally Owned
Apni Rasoi is a registered brand solely owned by Sanjay

Goel, which operates under the company 'Ashish Enterprises'. Sanjay Goel has vision to operate Apni Rasoi with complete commitment to Quality, Service, and Value and plans to open at least 20 more outlets in Delhi & NCR within next 24 months. Apni Rasoi has a special menu with vegetarian selections to suit Indian tastes and preferences. It serves 100% vegetarian food. We've re-formulated our products using spices favoured by Indians.

Our Philosophy
Our vision to be India's "best" quick quality service restaurant

experience is supported by a set of principles and core values. The principles that guide us .
Quality, Service & Value - It is an unflinching Apni Rasoi's

ideology that our customers must always get quality products, served quickly and with a smile, in a clean and pleasant environment and all at a fair price We are committed to exceeding our customers' expectations in every outlet every time. We have a passion and a responsibility for enhancing and protecting the Apni Rasoi brand. We believe in a collaborative management approach, employing a mutually respectful busi ness philosophy. We will seize every opportunity to innovate and lead the industry on behalf of our customers.

International Standards
Apni Rasoi's local suppliers provide us with the highest

quality, freshest ingredients. Complete adherence to the Indian Government regulations on food, health and hygiene is ensured, while maintaining our own recognized standards. Fast, friendly service - the hallmark of Apni Rasoi's outlets is the mantra we abide by. Stringent cleaning standards ensure that all tables, chairs and trays are sanitised several times each hour. Such meticulous attention to cleanliness extends beyond the lobby and kitchen to even the pavement and immediate areas outside the outlets.

Support
Apni Rasoi provides detailed and full support for all franchisees including
:Pre-Opening

Site Selection

Franchisee selection Store construction Supply of equipment Supply of a full range of manuals initial training Store opening promotions

Post-Opening

On going promotional and advertising activity

Regular field support Online web-based information exchange Lease renewal negotiation Meetings of franchisees to exchange ideas On going product and packaging development Optional audits * All services not available in all markets

Basic Requirements of a location

Minimum of 400 sq. ft. of retail space. Either owned or

leased. Location in prime area on a main street with good visibility. Facing main road with minimum 12 feet frontage. Good Signage Space. Water and electrical connection. Would be advantageous to have location near other food outlets. Easy Parking.

Types of Apni Rasoi Restaurants

SMALL RESTAURANT AREA - 400SQFT STANDINGS - 3 TABLES MEDIUM RESTAURANT AREA - 800SQFT SEATINGS - 6 TABLES LARGE RESTAURANT AREA - 1500SQFT SEATINGS - 12 TABLES

FRONTAGE - 12 FT POTENTIAL - MOVING CROWD

SERVICE STAFF 4 DELIVERY STAFF 3 KITCHEN STAFF 4

FRONTAGE - 12 FT POTENTIAL - FAMILY CROWD

SERVICE STAFF 6 DELIVERY STAFF 4 KITCHEN STAFF 5

FRONTAGE - 12 FT POTENTIAL - FAMILY CROWD

SERVICE STAFF 10 DELIVERY STAFF 6 KITCHEN STAFF 7

DELIVERY BIKE 2

DELIVERY BIKE 4

DELIVERY BIKE 6

OPTIMUM PARKING AREA OPTIMUM PARKING AREA OPTIMUM PARKING AREA

SMALL RESTAURANT

MEDIUM RESTAURANT

LARGE RESTAURANT

Our Menu

ROI Workout
SMALL RESTAURANT AREA (IN SQFT) FRANCHISEE FEE INVESTMENT IN KITCHEN EQUIPMENTS INVESTMENT IN INTERIOR 400 300000 250000 400000 MEDIM RESTAURANT 800 300000 350000 600000 LARGE RESTAURANT 1500 300000 400000 900000

TOTAL INVESTMENT

950000

1250000

1600000

MONTHLY TARGETED SALE CK ITEMS SALE SALE OF OTHER PRODUCTS

600000 402000 198000

900000 603000 297000

1200000 804000 396000

TOTAL FRANCHISEE MONTHLY EARNING FIX EXPENSES

240000 180000

360000 270000

480000 360000

PROFIT OF FRANCHISEE

60000

90000

120000

RETURN ON INVESTMENT

6.32%

7.20%

7.50%

Kitchen Investment Details

ITEMNAME CASH COUNTER BAIN MAIRE PACKING TABLE DEEP FREEZER 400L DEEP FREEZER 500L REFRIGERATOR MICROWAVE TANDOOR TANDOOR TABLE 3 SINK SET TANDOOR HOOD WATER COOLER RICE COOKER INVERTER DOUBLE BATTERY HALF DISH FULL DISH ROUND PLATE QUARTER PLATE GLASS THALI SPOON SERVICE SPOON VEGETABLE SERVICE SPOON SMALL RESTAURANT 1 1 1 1 0 1 2 1 1 1 1 1 2 1 24 24 24 24 36 24 48 24 MEDIUM RESTAURANT 1 2 1 0 1 1 3 1 1 1 1 1 3 1 48 48 48 48 72 48 96 48 LARGE RESTAURANT 1 2 1 1 1 1 4 2 1 1 1 1 3 1 48 48 72 72 108 72 144 72

12
2

24
4

36
6

RICE SERVICE SPOON

Interior Specifications
AREA OF WORK
FOH FLOOR KITCHEN FLOOR FOH WALL KITCHEN WALL FOH CEILING KITCHEN CEILING

ITEMNAME
VETRIFIED TILES KOTA STONE CERAMIC TILE UP TO 3' HT CERAMIC TILE - FULL HT GYPSUM FALSE CEILING OF APPROVED DESIGN NO CEILING

SIZE
600X600 MM 22''X22'' 150X600 MM 300X450 MM

COLOUR
IVORY GREY WENGE OFF WHITE

BRAND
KAJARIA DELHI CUT KAJARIA KAJARIA

FOH WALL PAINT

KITCHEN WALL PAINT FOH CEILING PAINT KITCHEN CEILING PAINT FOH LIGHTS KITCHEN LIGHTS FOH AC FOH TABLE FOH CHAIRS

VELVET TOUCH
DISTAMPER VELVET TOUCH DISTAMPER 6'' CONCELED LIGHT OF 2 CFL NORMAL 4' TUBE LIGHTS 1.5 TON AC IF REQUIRED PROVIDED BY APNI RASOI PVT LTD PROVIDED BY APNI RASOI PVT LTD 6'' ROUND 4' 1.5 TON

LIGHT YELLOW
OFF WHITE OFF WHITE OFF WHITE WHITE WHITE OFF WHITE

ICI DULUX
ANY ICI DULUX ANY ANY ANY ANY

STAFF LOCKERS
WASH BASIN WASH ROOM COMPUTER PRINTER BILLING SOFTWARE MENU BOARD

LOCALY WOODEN MAKE

FULL HT TILES FULL HT TILES PROVIDED BY APNI RASOI PVT LTD PROVIDED BY APNI RASOI PVT LTD PROVIDED BY APNI RASOI PVT LTD PROVIDED BY APNI RASOI PVT LTD 300X600 MM 300X600 MM

YELLOW LAMINATE
LORENZA BROWN LORENZA BROWN KAJARIA KAJARIA

SIGNAGE
MURALS

PROVIDED BY APNI RASOI PVT LTD

PROVIDED BY APNI RASOI PVT LTD

MISLLANEOUS

AS PER LOCATION

Schedule for Opening a Restaurant

Evaluation of site by Operations Team.
Signing of MOU & Payment of Franchise Fees.

Post approval signing of franchising agreement (3 years).

Apni Rasoi will provide layout plan for store (interiors and

exteriors). @ Rs60 per sqft Work to be jointly supervised by Apni Rasoi team and franchisee. Average period for construction of restaurant 45-60 days. Simultaneous ordering of equipment and accessories from approved suppliers of Apni Rasoi as per specifications Training of franchisee and staff at an existing store supervised by operations - 1 week minimum. Store opening plan to be devised and finalized by Marketing and Operations.

Contact Us
For any further clarifications, please get in touch with us at: Tel e-mail Website Address : : : : 011-47705583 08800093600 sanjay@apnirasoi.com www.apnirasoi.com 701, 7th Floor, Plot No. A-05, Pearl best Height - 1, Netaji Subhas Palace, Delhi .