Vodafone Australia Corporate Responsibility Report 2007

This is Vodafone Australia’s first corporate responsibility report,

covering the year ending 31 March 2007. This report is structured to
give a response to the issues that are most material to our business.
More details on our corporate responsibility strategy and initiatives are
available on our website: www.vodafone.com.au/responsibility.
Each section of this report has been structured to answer the
following questions:

What’s it all about?

What have we done?
What are we committed to doing?

Contents

Letter from Russ 2 Community 29

Vodafone Group 3
Vodafone Australia 4
Our place in the
Australian economy 5
Our approach to
corporate responsibility 6
Commmunity
summary 30
Access to
communications 32
Health and mobile
technology 35
Responsible network
deployment 37
Vodafone Australia
Foundation 39

Our People 9 Environment 43

Our people summary 10 Environment summary 44
Employee engagement 14 Energy efficiency
Our CR engagement and climate change 46
strategy 15 Reuse and recycling 48
Diversity 16
Career development 16
Leadership 17
Reward and recognition 17
Health and wellbeing 18

Marketplace 19 Commitments
Marketplace summary 20 and GRI 51
Our customers 22 Commitments 52
Responsible marketing 24 GRI Index 53
Safe use of mobile
technology 24
Products and services 24
Clear pricing 25
Customer privacy 26
Supply chain
management 27

Vodafone Australia
Corporate Responsibility Report 2007 1
O,//,0%*0'A%M.$$

I+%5,")1*%'*%'.0%4,'41,7%W%)A%40'.(%/'%#+/0'(.3,%&'()*'+,%-.$/0)1#)2$%%0$/%
3'04'0)/,%0,$4'+$#5#1#/6%0,4'0/@%!",%$/'06%'*%3'04'0)/,%0,$4'+$#5#1#/6%)/%
&'()*'+,%-.$/0)1#)%#$%)5'./%'.0%3'A4)+6%)+(%'.0%4,'41,7%'.0%3.$/'A,0$7%'.0%
4)0/+,0$%)+(%'.0%41)3,%#+%/",%-.$/0)1#)+%3'AA.+#/6@
!"#$%0,4'0/%#$%)+%'44'0/.+#/6%/'%$")0,%B")/%'.0% ['0R#+9%#+%)%0,$4'+$#51,%B)6%/'%A)+)9,%'.0%
5.$#+,$$%)+(%'.0%4,'41,%")8,%5,,+%('#+9%#+% $.$/)#+)5#1#/6%#$%)1$'%#A4'0/)+/%/'%.$@%[,%)0,%
3'04'0)/,%0,$4'+$#5#1#/6%*'0%/",%1)$/%*'.0%6,)0$@% *'3.$,(%'+%A)R#+9%)%(#**,0,+3,%/"0'.9"%
U'0%&'()*'+,7%3'04'0)/,%0,$4'+$#5#1#/6%#$%)5'./% ,+8#0'+A,+/)1%#+#/#)/#8,$%$.3"%)$%<'5#1,<.$/,0%
A)R#+9%/",%A'$/%'*%,8,06/"#+9%B,%('%)+(% )+(%'.0%,+,096%,*%3#,+36%)+(%31#A)/,%3")+9,%
A)R#+9%,8,06'+,%#+%'.0%5.$#+,$$%3'.+/@%E8,06% B'0R@%[,%4.03")$,(%'8,0%;>7>>>%<[%'*%90,,+%
,**'0/%)+(%#(,)%3)+%A)R,%)%(#**,0,+3,7%)+(%/")/%#$% 4'B,0%1)$/%%+)+3#)1%6,)07%B"#3"%0,40,$,+/$%;Ka%
B"6%'.0%4,'41,%)0,%4)$$#'+)/,%)+(%40'.(%'*%B")/% '*%'.0%/'/)1%,+,096%3'+$.A4/#'+@%!"#$%#$%/",%
/",6%")8,%)3"#,8,(@ ,F.#8)1,+/%'*%R,,4#+9%=7=KQ%3)0$%'**%/",%0')(%
'8,0%)%6,)0@;%I.0%4.03")$#+9%'*%90,,+%4'B,0%")$%
!"#$%0,4'0/%'./1#+,$%/",%R,6%#$$.,$%/")/%)0,%
",14,(%.$%$#9+#%3)+/16%0,(.3,%'.0%LI=%,A#$$#'+$%
#A4'0/)+/%/'%.$%)+(%'.0%$/)R,"'1(,0$%)+(%B"#1,%
3'A4)0,(%/'%'.0%/'/)1%,1,3/0#3#/6%3'+$.A4/#'+@%
/",0,%)0,%A)+6%3")11,+9,$%*'0%.$7%B,20,%A)R#+9%
[,%)1$'%A'0,%/")+%('.51,(%'.0%")+($,/%
$'A,%".9,%40'90,$$%#+%A)+6%)0,)$@%
3'11,3/#'+$%*'0%0,3631#+9@%
!'%",14%'.0%4,'41,%0,)116%1#8,%/",#0%4)$$#'+%)/%
N,$4#/,%/",$,%90,)/%0,$.1/$%B,%$/#11%5,1#,8,%/")/%
B'0R7%B,%1).+3",(%)%40'90)A%3)11,(%
B,%*)3,%A)b'0%3")11,+9,$%#+%#+30,)$#+9%'.0%
YZ,6'+(you2@%!"0'.9"%/"#$%'.0%4,'41,%3)+%/)R,%)%
")+($,/%0,3631#+9%0)/,$%)+(%A)+)9#+9%'.0%
T)$$#'+%N)67%)/%*.11%4)67%/'%B'0R%B#/"%/",%
31#A)/,%3")+9,%#A4)3/@%[,%)0,%.4%*'0%/",%
3'AA.+#/6%'09)+#$)/#'+%'*%/",#0%3"'#3,@%W+%
3")11,+9,%'8,0%/",%3'A#+9%6,)0%)+(%B#11% Successful applicants for the World Of Difference
=>>KD>?7%+,)016%=>>%'*%'.0%4,'41,%3'+/0#5./,(%
#+30,)$,%'.0%")+($,/%0,3631#+9%56%;>>a@%[,% program 2006.
/"0'.9"%/",#0%4)$$#'+%()6@
")8,%)1$'%3'AA#//,(%/'%$.44'0/%&'()*'+,%
[,%3"''$,%/'%A)R,%1)$/#+9%3'+/0#5./#'+$%#+%/",% 91'5)116%/'%0,(.3,%'.0%1'+9`/,0A%LI=%56%H>a%
3'AA.+#/6@%!",%&'()*'+,%-.$/0)1#)%U'.+()/#'+% 4,0%.+#/%'*%8'#3,%)+(%()/)%/0)+$A#//,(%56%=>;;%
\U'.+()/#'+]%Y['01(%'*%N#**,0,+3,2%40'90)A%'**,0$% )+(%B#11%$,/%)%6,)0%56%6,)0%31#A)/,%3")+9,%/)09,/%
*'.0%-.$/0)1#)+$%)%3")+3,%/'%B'0R%*'0%)% *'0%'.0%5.$#+,$$%#+%/",%3'A#+9%6,)0@
3'AA.+#/6%'09)+#$)/#'+%'*%/",#0%3"'#3,%*'0%)%
W%"'4,%0,)(#+9%/"#$%0,4'0/%9#8,$%6'.%)%91#A4$,%
6,)0%^%B#/"%/",#0%$)1)06%)+(%,X4,+$,$%4)#(%56%/",%
#+/'%/",%3'AA#/A,+/%&'()*'+,%")$%*'0%/",%B'01(%
U'.+()/#'+@%!",%Y_'.+9%T,'41,%L'++,3/,(2%
)0'.+(%.$@%L'04'0)/,%0,$4'+$#5#1#/6%B#11%0,A)#+%)/%
40'90)A%")$%",14,(%J>>%(#$)(8)+/)9,(%)+(%
/",%3'0,%'*%'.0%"#9"%4,0*'0A#+9%8)1.,$`5)$,(%
)/`0#$R%6'./"%$/)6%3'++,3/,(%/'%/",#0%*)A#1#,$%)+(%
'09)+#$)/#'+@%[,%)0,%$,//#+9%A'0,%)990,$$#8,%
3)$,%B'0R,0$%.$#+9%&'()*'+,%$,08#3,$@
/)09,/$%*'0%+,X/%6,)0%)+(%/"#$%#$%)11%#+%$,08#3,%'*%
[,%3'+/#+.,%/'%A)R,%$#9+#%3)+/%3'+/0#5./#'+$ /",%1'+9`/,0A%$.$/)#+)5#1#/6%'*%'.0%3'A4)+6@%
/'%/",%A'5#1,%3'+/,+/%(,5)/,%)+(%)0,%3'AA#//,(%
E+b'6c%
/'%,+$.0#+9%/")/%'.0%3.$/'A,0$%)0,%40'/,3/,(%
*0'A%#+)440'40#)/,%3'+/,+/7%$4)A%)+(%
.+,X4,3/,(%3")09,$@%!"#$%6,)0%B,%B#11%1).+3"%
4)0,+/)1%1'3R7%B"#3"%#$%)+%#+#/#)/#8,%(,$#9+,(%/'%
9#8,%4)0,+/$%3'+/0'1%'*%/",#0%3"#1(0,+2$%)33,$$%/'%
A'5#1,%3'+/,+/@%T)0,+/)1%1'3R%B#11%40,8,+/%
)33,$$%/'%0,$/0#3/,(%3'+/,+/%.+1,$$%6'.%)0,% Russ with Milton, the MobileMuster mascot.
M.$$,11%P,B#//
;Q%6,)0$%'0%'1(,0@

16%
Energy vs renewable energy
consumption 2006/07

d)/#'+)1%T'B,0%G0#(%,+,096%3'+$.A4/#'+

84% M,+,B)51,%,+,096%3'+$.A4/#'+

;@%Z)$,(%'+%G0,,+%U1,,/%3)13.1)/#'+$%\BBB@90,,+%,,/@3'A@).]%
'*%3)0$%'+%/",%0')(%'8,0%)%'+,%6,)0%4,0#'(%\H@:K%/'++,$%'*%LI=%
4,0%3)0D4,0%6,)0]@

2 Vodafone Australia

&'()*'+,%G0'.4%413%B)$%,$/)51#$",(%#+%/",%e+#/,(%f#+9('A%#+%;VQ:%)+(%+'B%
")$%,F.#/6%#+/,0,$/$%#+%=?%3'.+/0#,$%)+(%::%4)0/+,0%+,/B'0R$%)30'$$%%8,%
3'+/#+,+/$@%!"#$%9#8,$%#/%)+%.+A)/3",(%91'5)1%+,/B'0R%*''/40#+/%B#/"%)33,$$%
/'%)%/'/)1%3.$/'A,0%5)$,%'*%A'0,%/")+%=>>%A#11#'+%40'4'0/#'+)/,%3.$/'A,0$@
&'()*'+,%G0'.47%'.0%4)0,+/%3'A4)+6%B#/"%
",)(F.)0/,0$%#+%/",%ef7%")$%41)6,(%)%$#9+#%3)+/%
0'1,%#+%&'()*'+,%-.$/0)1#)2$%5.$#+,$$%$#+3,%#/$%
#+3,4/#'+@%W/%")$%)1$'%5,,+%#+$/0.A,+/)1%#+%/",%
A)+)9,A,+/%)+(%(,8,1'4A,+/%'*%&'()*'+,%
d,B%g,)1)+(%)+(%&'()*'+,%U#b#%#+%'.0%0,9#'+@%
&'()*'+,2$%5.$#+,$$%40#+3#41,$
;@%&)1.,%L0,)/#'+%
[,%5,1#,8,%/")/%3'A4,/#/#'+%#+%)%A)0R,/%
,3'+'A67%4.0$.,(%#+%)+%,/"#3)1%B)67%#$%/",%5,$/%
B)6%'*%(,1#8,0#+9%5,+,%/$%/'%'.0%$/)R,"'1(,0$@
=@%T.51#3%T'1#36
[,%B#11%8'#3,%'.0%'4#+#'+$%'+%9'8,0+A,+/%
40'4'$)1$%)+(%'/",0%A)//,0$%/")/%A)6%)**,3/%'.0%
$/)R,"'1(,0$%5./%B,%B#11%+'/%A)R,%9#*/$%'0%
('+)/#'+$%/'%4'1#/#3)1%4)0/#,$%'0%#+/,08,+,%#+%
4)0/6%4'1#/#3)1%A)//,0$@
:@%L'AA.+#3)/#'+$
[,%B#11%3'AA.+#3)/,%'4,+16%)+(%/0)+$4)0,+/16%
B#/"%)11%'*%'.0%$/)R,"'1(,0$%B#/"#+%/",%5'.+($%'*%
3'AA,03#)1%3'+%(,+/#)1#/6@
H@%L.$/'A,0$
[,%)0,%3'AA#//,(%/'%40'8#(#+9%'.0%3.$/'A,0$%
B#/"%$)*,7%0,1#)51,%40'(.3/$%)+(%$,08#3,$%/")/%
0,40,$,+/%9''(%8)1.,%*'0%A'+,6@
=>KA JV7V>> Q:7JK;
L.$/'A,0$%B'01(B#(,
&'()*'+,%G0'.4%413
Vodafone Group’s six strategic goals are to: &'()*'+,%G0'.4%")$%5,,+%4.51#$"#+9%)+%)++.)1%
• delight our customers 3'04'0)/,%0,$4'+$#5#1#/6%\LM]%0,4'0/%$#+3,%
• leverage our global scale and scope =>>>D>;@%&'()*'+,%-.$/0)1#)%")$%5,,+%0,4'0/#+9%
#/$%1'3)1%#A4)3/$%)$%4)0/%'*%/",%&'()*'+,%G0'.4%
• be a responsible business 0,4'0/%$#+3,%=>>:@
• build the best global Vodafone team
• expand market boundaries Further information:
• provide superior shareholder returns. h% &'()*'+,%)0'.+(%/",%B'01(
h% &'()*'+,%G0'.4%
www.vodafone.com
J@%EA41'6,,$% V@%P,)1/"%)+(%S)*,/6%
M,1)/#'+$"#4$%B#/"%)+(%5,/B,,+%,A41'6,,$ [,%)0,%3'AA#//,(%/'%/",%",)1/"%)+(%$)*,/6%'*%'.0%
)0,%5)$,(%.4'+%0,$4,3/%*'0%#+(#8#(.)1$%)+( 3.$/'A,0$7%,A41'6,,$%)+(%/",%3'AA.+#/#,$%#+%
/",#0%".A)+%0#9"/$@ B"#3"%B,%'4,0)/,@
K@%W+(#8#(.)1%L'+(.3/ ;>@%Z.$#+,$$%T)0/+,0$
[,%,X4,3/%)11%'.0%,A41'6,,$%/'%)3/%B#/"%"'+,$/67% )+(%S.441#,0$%
#+/,90#/6%)+(%*)#0+,$$@ [,%B#11%4.0$.,%A./.)116%5,+,%3#)1%0,1)/#'+$"#4$%
B#/"%'.0%5.$#+,$$%4)0/+,0$%)+(%$.441#,0$@
?@%E+8#0'+A,+/%
[,%)0,%3'AA#//,(%/'%$.$/)#+)51,%5.$#+,$$%
40)3/#3,$%)+(%,+8#0'+A,+/)1%40'/,3/#'+@ Further information:
h%% %Z.$#+,$$%T0#+3#41,$
Q@%L'AA.+#/#,$%)+(%S'3#,/6% h%% %&'()*'+,%G0'.4%LM%$/0)/,96%%
[,%)33,4/%'.0%0,$4'+$#5#1#/6%/'%,+9)9,%B#/"% www.vodafone.com/responsibility/
3'AA.+#/#,$%)+(%B,%B#11%#+8,$/%#+%$'3#,/6%#+%)% ourapproach
B)6%/")/%A)R,$%,**,3/#8,%.$,%'*%'.0%0,$'.03,$7%
#+31.(#+9%$.44'0/%*'0%3")0#/)51,%'09)+#$)/#'+$@
EA41'6,,$ !'/)1%5)$,%$/)/#'+%$#/,$
Corporate Responsibility Report 2007 3
&'()*'+,%-.$/0)1#)

&'()*'+,%-.$/0)1#)%#$%)%3'AA.+#3)/#'+$%3'A4)+6@%[,%(,1#8,0%'.0%A'5#1,7
()/)%)+(%,+/,0/)#+A,+/%$,08#3,$%/'%A'0,%/")+%:@KV%A#11#'+%3.$/'A,0$7%B"#3"%
0,40,$,+/$%)5'./%;Qa%'*%/",%-.$/0)1#)+%A'5#1,%A)0R,/@%[,%'4,0)/,%/B'
A'5#1,%+,/B'0R$%^%'.0%GS<DGTMS%+,/B'0R%3'8,0$%)5'./%VJa%'*%/",%-.$/0)1#)+%
4'4.1)/#'+%)+(%'.0%:G%+,/B'0R%'4,0)/,$%#+%/",%A,/0'4'1#/)+%)0,)$%'*%S6(+,67%
<,15'.0+,7%Z0#$5)+,7%S.+$"#+,%)+(%G'1(%L')$/$7%L)+5,00)7%-(,1)#(,%)+(%T,0/"@%
[,%B,0,%)B)0(,(%-.$/0)1#)2$%/"#0(%A'5#1,%1#3,+3,%
#+%;VV=%)+(%5,9)+%)3/#8,16%A)0R,/#+9%'.0% Outsourced functions
40'(.3/$%)+(%$,08#3,$%#+%;VV:@%!'()67%#+%)((#/#'+% and partners
/'%40'8#(#+9%$/)+()0(%A'5#1,%0)/,%$,08#3,$7%B,%
)0,%*'3.$,(%'+%(,1#8,0#+9%#++'8)/#8,%+,B% Vodafone Australia
40'(.3/$%)+(%$,08#3,$%$.3"%)$%&'()*'+,%1#8,c7%
;=:%)+(%B#0,1,$$%5.$#+,$$%$'1./#'+$%$.3"%)$%
&'()*'+,%<'5#1,%Z0')(5)+(@%
I.0%5.$#+,$$%$/0.3/.0,%#$%(,$30#5,(%#+%YI.0%
)440')3"%/'%3'04'0)/,%0,$4'+$#5#1#/62%1)/,0%#+%/"#$% Networks
Information Facilities Vodafone
0,4'0/@%W+%)((#/#'+%'.0%5.$#+,$$%A'(,1%#+31.(,$% Technology ;?;;%=G%$#/,$ branded stores
;%",)(%'*%3,
/",%'./$'.03#+9%'*%'.0%W!7%+,/B'0R$%)+(%*)3#1#/#,$% =%()/)%3,+/0,$
;>HK%:G%$#/,$ =%3'+/)3/%3,+/0,$ ;VJ%$/'0,$
A)+)9,A,+/@%[,%")8,%)1$'%'./$'.03,(%'.0% ?:;%=GD:G%%$#/,$ K%$/)/,%'*%3,$
50)+(,(7%'0%3'0,7%$/'0,$@%N,/)#1$%'*%'.0%
'./$'.03,(%4)0/+,0$%#+%/"#$%)00)+9,A,+/%)0,% U#0$/%<'5#1,
$.AA)0#$,(%#+%/",%YI./$'.03,(%*.+3/#'+$%)+(% P,B1,// ?K%$/'0,$
T)3R)0( WZ< d'R#)%S#,A,+$ U#8,%N
4)0/+,0$2%(#)90)A%'+%/"#$%4)9,@
GS<
&#$#'+7%T.04'$, ;J%$/'0,$

)+(%S/0)/,9#3%G')1$ f'0(#) !LW

N#9#3)11%M,/)#1
[,20,%)%"#9"%4,0*'0A)+3,%8)1.,$`5)$,(% Q>%$/'0,$
'09)+#$)/#'+%\PT&ZI]@%[,%")8,%)%91'5)116%)1#9+,(%
8#$#'+%/'%5,%/",%3'AA.+#3)/#'+$%1,)(,0%#+%)% W+$#(,<'5#1,
3'+8,09,(%B'01(@% =H%$/'0,$

I.0%4.04'$,7%,A5'(#,(%#+%'.0%,X/,0+)116%)+(%
#+/,0+)116%)1#9+,(%8)1.,$%^%M,(7%M'3R%S'1#(7%
M,$/1,$$%^%#$%/'%",14%'.0%3.$/'A,0$%A)R,%/",%
A'$/%'*%/",#0%/#A,@% I.0%$/0)/,9#3%9')1$%*'0%/",%5.$#+,$$%#+%=>>?D>Q% !",6%3'AA#/%'.0%3'A4)+6%/'%'4,0)/#+9%#+%)%
)0,%/'C% 0,$4'+$#51,%)+(%$.$/)#+)51,%A)++,0%)+(%'.0%
Red: B,20,%4)$$#'+)/,7% h%% ,% X,3./,%'.0%PT&ZI ,A41'6,,$%/'%)3/%B#/"%"'+,$/67%#+/,90#/6%)+(%
*)#0+,$$@%
'4/#A#$/#3%)+(%$4'+/)+,'.$% h%% %(,1#8,0%,X3,4/#'+)1%90'B/"
W+%)((#/#'+%/'%)4416#+9%/",$,%40#+3#41,$%/'%'.0%
h%% ,% X,3./,%.+5,)/)51,%3.$/'A,0%,X4,0#,+3,
)5'./%,8,06/"#+9%B,%('@ h%% ,% X,3./,%3'$/%/0)+$*'0A)/#'+
'B+%3'+(.3/%)+(%5,")8#'.07%B,%$,,R%/'%40'A'/,%
/",#0%)441#3)/#'+%B",0,%B,%'4,0)/,%#+%
Rock Solid: B,20,%0,1#)51,7% h%% ,% X,3./,%R,6%/,3"+'1'96%,+)51,0$ 3'+b.+3/#'+%B#/"%5.$#+,$$%4)0/+,0$7%/"#0(%4)0/#,$%
'0%#+%b'#+/%8,+/.0,%)00)+9,A,+/$@
h%% ,% X,3./,%3")++,1%/0)+$*'0A)/#'+@
$/0)#9"/`.4%)+(%B,%$/)+(% I.0%A)+)9,A,+/%'*%,/"#3)1%5.$#+,$$%40)3/#3,$%#$% Further information:
/'9,/",0%)+(%(,1#8,0@ $.44'0/,(%56%/",%&'()*'+,%5.$#+,$$%40#+3#41,$% www.vodafone.com.au
\$,,%40,8#'.$%4)9,]7%B"#3"%(,%+,%"'B%B,%#+/,+(%
Restless: B,20,%*0,$"` /'%3'+(.3/%'.0%5.$#+,$$%)+(%'.0%0,1)/#'+$"#4$%
B#/"%)11%'.0%$/)R,"'1(,0$@
/"#+R#+9%)+(%4#'+,,0#+9%$'%
B,%3)+%,X4)+(%4'$$#5#1#/#,$@

:@KVA ;7=VH :7HQQ ;Qa

L.$/'A,0$ EA41'6,,$ !'/)1%5)$,%$/)/#'+%$#/,$ S")0,%'*%A)0R,/

4 Vodafone Australia
I.0%41)3,%#+%/",%-.$/0)1#)+%,3'+'A6
Mobile communications is vital to the
Australian economy. Enabling people to be
connected has changed the way people
organise both their work and social lives.
The mobile market penetration rate is now
more than 98% which means that there are
nearly as many mobile phone connections
in Australia as there are people.
L'AA.+#3)/#'+$%#+(.$/06
<'5#1,%+,/B'0R%'4,0)/'0$%)0,%4)0/%'*%/",%B#(,0%
3'AA.+#3)/#'+$%#+(.$/06%B"#3"%3'A40#$,$%
A'5#1,7%%X,(%)+(%#+/,0+,/%$,08#3,%40'8#(,0$%)+(%
4'$/)1%)+(%3'.0#,0%$,08#3,$@
G0'B/"%#+%/",%,3'+'A#3%8)1.,%'*%/",%
3'AA.+#3)/#'+$%#+(.$/06%")$%3'+$#$/,+/16%
'./4,0*'0A,(%90'B/"%#+%)11%'/",0%#+(.$/0#,$%'8,0%
/",%4,0#'(%;VV;%/'%=>>K;@%
!",%A'5#1,%3'AA.+#3)/#'+$%#+(.$/06%")$%41)6,(%
)%3,+/0)1%0'1,%#+%/"#$%$#9+#%3)+/%90'B/"%)+(%
)990,$$#8,%3'A4,/#/#'+%")$%1,(%/'%0,(.3/#'+$%#+%
3'+$.A,0%3)11%3")09,$@
-$%)+%'09)+#$)/#'+%B,%")8,%5,,+%)%R,6%(0#8,0%'*%
A'5#1,%.$)9,@%W+%=>>KD>?7%'.0%,$/#A)/,(%A)0R,/%
$")0,%'*%A'5#1,%A#+./,$%B)$%:;a7%B"#3"%#$%
$#9+#%3)+/16%"#9",0%/")+%'.0%A)0R,/%$")0,%'*%
$.5$30#5,0$%\;Qa]@%[#/"%3'A4'.+(%)++.)1%
90'B/"%0)/,%'*%)0'.+(%:>@Qa7%'.0%/'/)1%+,/B'0R%
A#+./,$%'*%.$,%#$%/",%"#9",$/%#+%/",%#+(.$/06%)+(%
#$%,X4,3/,(%/'%90'B%*.0/",0@=
O'B,0%A'5#1,%3)11%3")09,$%)+(%"#9",0%.$)9,%5'/"%
3'+/0#5./,(%/'%3'+$.A,0$2%$.5$/#/./#'+%)B)6%
f,,4%3'.+/#+9%
h% %W+%=>>JD>K7%/",%-.$/0)1#)+%3'AA.+#3)/#'+$%
#+(.$/06%,A41'6,(%;Q>7>>>%$/)**%)+(%)((,(%
i=J@J%5#11#'+%/'%/",%-.$/0)1#)+%,3'+'A6@%
!"#$%0,40,$,+/,(%=@Qa%'*%90'$$%('A,$/#3%
40'(.3/%\GNT]@
h% %S#+3,%=>>>D>;7%/",%3'$/%'*%A'5#1,%$,08#3,$%
")$%*)11,+%56%;K@?a7%B"#1,%/",%3'$/%'*%%X,(%
1#+,%$,08#3,$%")$%*)11,+%56%'+16%=@Ja@%
h% %!",%A'5#1,%4"'+,%#+(.$/06%30,)/,(%J:7>>>%
*.11%/#A,%b'5$%#+%=>>K@%
h% %!",%#+30,)$#+9%.4/)R,%'*%:G%/,3"+'1'96%)+(%
/",%$.5$,F.,+/%#+30,)$,%#+%A'5#1,%()/)%
/0)*%3%)0,%,X4,3/,(%/'%)((%)+'/",0%i;%5#11#'+%
/'%GNT%56%=>;>@%
h% %W+%=>>JD>K7%&'()*'+,%-.$/0)1#)2$%,3'+'A#3%
3'+/0#5./#'+%/'%/",%-.$/0)1#)+%,3'+'A6%B)$%
iJ>;%A#11#'+%\$,,%(#)90)A]@%!"#$%#$%A,)$.0,(%
56%90'$$%8)1.,%)((,(%\G&-]@%J
h% %&'()*'+,2$%3'+/0#5./#'+%#+%=>>KD=>>?%B)$%
iJ?J%A#11#'+%B"#3"%#$%;Ja%"#9",0%/")+%'.0%
3'+/0#5./#'+%*0'A%/",%40,8#'.$%4,0#'(@%
S'.03,C%-33,$$%E3'+'A#3$7%=>>?7%-.$/0)1#)+%<'5#1,%
!,1,3'AA.+#3)/#'+$%W+(.$/06%^%E3'+'A#3%S#9+#%3)+3,%)+(%
S/)/,%'*%/",%W+(.$/06@
;@%-.$/0)1#)+%Z.0,).%'*%S/)/#$/#3$%L)/)1'9.,%J=>K@>@%%=@%G'1(A)+%S)3"$%jZ[,0,7%!,1,3'AA.+#3)/#'+$%S,3/'0%L'AA,+/)067%=;%<)6%=>>?@%%:@%M'6%<'09)+%T0'(.3/%T'11%\-.$/0)1#)]7%M'6%<'09)+%M,$,)03"%
T/6@%O/(@7%<,15'.0+,7%=>>?%%H@%G'1(A)+%S)3"$%jZ[,0,7%!,1,3'AA.+#3)/#'+$%S,3/'0%L'AA,+/)067%=Q%<)6%=>>?@%%J@%G&-%A,)$.0,$%/",%,3'+'A#3%3'+/0#5./#'+%'*%)%%0A7%)+%#+(.$/06%'0%/",%B"'1,%
,3'+'A6@%U'0%%0A$7%G&-%#$%3)13.1)/,(%*0'A%%+)+3#)1%0,4'0/$%)+(%#$%,X40,$$,(%)$%YEZW!%k%,A41'6,,%3'$/$%k%(,40,3#)/#'+%)+(%)A'0/#$)/#'+2%@
*0'A%%X,(`1#+,%/'%A'5#1,%.$)9,@%W+%<)03"%=>>?7%
H>@=a%'*%3.$/'A,0$%.$,(%/",#0%A'5#1,%4"'+,$%)$%
/",#0%40#A)06%/,1,4"'+6%(,8#3,7%.4%=;a%*0'A%/",%
$)A,%4,0#'(%1)$/%6,)0@:%
[,%)0,%3'AA#//,(%/'%5,#+9%/",%3")11,+9,0%50)+(%
#+%/",%-.$/0)1#)+%A'5#1,%A)0R,/%)+(%+'B%'**,0% Growth in
-.$/0)1#)+%3'+$.A,0$%$'A,%'*%/",%3",)4,$/% Gross Value Added
A'5#1,%40#3#+9%#+%/",%B'01(@H
J>a
[,%)0,%3'AA#//,(%/'%40'8#(#+9%/",%5,$/%4'$$#51,%
0,/.0+%*'0%'.0%$")0,"'1(,0$@%I.0%5.$#+,$$%
40#+3#41,$%$/)/,%/")/%/",%30#/,0#)%*'0%'.0%
#+8,$/A,+/%(,3#$#'+$7%)3F.#$#/#'+$%)+(%5.$#+,$$% H>a
0,1)/#'+$"#4$%B#11%5,%40#A)0#16%,3'+'A#3)116%
$'.+(7%5./%/",6%B#11%)1$'%#+31.(,%$'3#)1%)+(%
,+8#0'+A,+/)1%3'+$#(,0)/#'+$@ :>a
&'()*'+,2$%3")11,+9,%#$%/'%3'+/#+.,%/'%#+30,)$,%
'.0%8)1.,%/'%/",%,3'+'A6%)+(%/",%B#(,0%
3'AA.+#/6@%[,%B#11%('%/"#$%56%90'B#+9%'.0% =>a
$.5$30#5,0%5)$,7%40'8#(#+9%8)1.,%/'%'.0%
3.$/'A,0$%)+(%3")11,+9#+9%'.0%3'A4,/#/'0$%
/"0'.9"%B'01(`5,$/%3'A4,/#/#8,%)1/,0+)/#8,$@
;>a
[,%#+30,)$,(%'.0%8)1.,%)((,(%56%;Ja%)+(
B,0,%A'0,%40'(.3/#8,%#+%=>>KD>?@
I.0%)+)16$#$%$"'B$%/")/%#+%=>>JD>K7%&'()*'+,2$% >
1)5'.0%40'(.3/#8#/6%B)$%/",%"#9",$/%#+%/",%-.$/0)1#)+% =>>;`=>>K ;VVK`=>>> ;VV;`;VVJ
A'5#1,%#+(.$/06@%I.0%)+)16$#$%$"'B$%/")/%1)5'.0%
40'(.3/#8#/6%B)$%;JKa%)5'8,%/",%)8,0)9,%0,4'0/,(% -11%#+(.$/0#,$
56%/",%'/",0%-.$/0)1#)+%A'5#1,%+,/B'0R%'4,0)/'0$@%
L'AA.+#3)/#'+%$,08#3,$%\j]
[,%)1$'%#+30,)$,(%'.0%1)5'.0%40'(.3/#8#/6%)%*.0/",0%
;Ka%#+%=>>KD>?@
&'()*'+,2$%,3'+'A#3%3'+/0#5./#'+%3)+%)1$'%5,% S'.03,C%-.$/0)1#)+%Z.0,).%'*%S/)/#$/#3$%L)/)1'9.,%J=>K@>@
A,)$.0,(%56%/",%40'4'0/#'+%'*%8)1.,%)((,(%/'%
Vodafone’s contribution to the
Australian economy 2005/06
Vodafone Australia
iJ>;%A#11#'+
Mobile Network Operators
i:7KK=%A#11#'+
Communications Industry
i=J7J>>%A#11#'+
Australian Economy
iV==7K:?%A#11#'+
S'.03,C%-ZS%L)/)1'9.,%J=>K@>7%&'()*'+,%-++.)1%U#+)+3#)1%M,4'0/$%=>>JD>K%)+(%=>>KD>?@
Corporate Responsibility Report 2007 5
I.0%41)3,%#+%/",
-.$/0)1#)+%,3'+'A6
#+4./$%.$,(%\,A41'6,,%3'$/$%)+(%(,40,3#)/#'+]@%
-%%9.0,%'*%;>>a%A,)+$%/")/%i;%'*%8)1.,%#$% Mobile voice yields - Australian operators vs rest of the worldm
30,)/,(%*'0%,8,06%('11)0%'*%#+4./%.$,(@K !`<'5#1,
S40#+/
!",%)8,0)9,%%9.0,%*'0%/",%-.$/0)1#)+%A'5#1,% L#+9.1)0
&,0#n'+
#+(.$/06%#+%=>>JD>K%B)$%Q?a@%&'()*'+,2$%8)1.,% &U%-.$/0)1#) &U%-.$/0)1#)
!,1,+'0%N,+A)0R
30,)/#'+%4,03,+/)9,%#+%=>>JD>K%B)$%=Ha%)5'8,% !,1,3'A%W/)1#)%<'5#1,
&U%W/)16
T'0/%!,1,3'A
/",%)8,0)9,%)+(%B)$%/",%$,3'+(%"#9",$/%#+%/",% P./3"%-.$/0)1#) P./3"%-.$/0)1#)
I0)%S4)#+
#+(.$/06@%&'()*'+,2$%8)1.,%30,)/#'+%4,03,+/)9,% <'5#1, AA>=%ef
I0)%ef
*'0%=>>KD>?%#+30,)$,(%/'%;=Ha@ I4,0)/'0 !,1,+'0%d'0B)6
&U%S4)#+
&U%ef
U'0%,8,06%i;%'*%#+4./$%.$,(7%&'()*'+,%30,)/,(% <'5#1,R'A%-.$/0#)
!,1,*'+#3)
i;@=H%'*%8)1.,%/'%/",%-.$/0)1#)+%,3'+'A6@ I4/.$
AA>=%W0,1)+(
I4/.$
Z,19)3'A
[,%)1$'%4)#(%$#9+#%3)+/%)A'.+/$%'*%A'+,6% !,1,3'A%dg
SB#$$3'A
/"0'.9"%0,9.1)/'06%*,,$%)+(%/)X,$%#+%)((#/#'+%/'%/",% !,1$/0) !,1$/0)
> J ;> ;J => =J :> :J H>
+'0A)1%/)X)/#'+%1#)5#1#/#,$%*)3,(%56%)11%3'A4)+#,$%
-8,0)9,%40#3,%4,0%A#+./,%#+%eS%3,+/$
'4,0)/#+9%#+%-.$/0)1#)@%W+%=>>JD>K7%&'()*'+,2$%
0,9.1)/'06%*,,$%1#)5#1#/6%/'/)11,(%iHH@K%A#11#'+@? m%S'.03,C%G'1(A)+%S)3"$%jZ[,0,7%!,1,3'AA.+#3)/#'+$%S,3/'0%L'AA,+/)067%=Q%<)6%=>>?@

&'()*'+,%-.$/0)1#)%")$%/",%1'B,$/%)8,0)9,%
40#3#+9%'./$#(,%/",%e+#/,(%S/)/,$@
[,%)0,%3'AA#//,(%/'%40'8#(#+9%-.$/0)1#)+%
3'+$.A,0$%B#/"%/",%5,$/%8)1.,%A'5#1,%40'(.3/$%
#+%/",%A)0R,/@%M,$,)03"%56%#+8,$/A,+/%5)+R%
G'1(A)+%S)3"$%jZ[,0,Q%#+%=>>?%*'.+(%/")/%
&'()*'+,%-.$/0)1#)2$%)8,0)9,%40#3,%4,0%A#+./,%
\)$%,X40,$$,(%#+%)8,0)9,%6#,1(]%#$%/",%1'B,$/%#+%
/",%B'01(7%'./$#(,%/",%e+#/,(%S/)/,$@
-33'0(#+9%/'%G'1(A)+%S)3"$%jZ[,0,7%/",%
)8,0)9,%40#3,%*'0%/",%B"'1,%-.$/0)1#)+%A'5#1,%
#+(.$/06%#$%)0'.+(%i>@:K%4,0%A#+./,@%&'()*'+,2$%
)8,0)9,%40#3,%'*%i>@;?%4,0%A#+./,%#$%")1*%/",%
#+(.$/06%)8,0)9,@%
[,%)0,%3'AA#//,(%/'%50#+9#+9%A)X#A.A%8)1.,%
)+(%#++'8)/#8,%A'5#1,%$'1./#'+$%/'%'.0%A'5#1,%
3.$/'A,0$@%[,%B,0,%'+,%'*%/",%%0$/%A'5#1,%
'4,0)/'0$%/'%#+/0'(.3,%3)44,(%A'5#1,%41)+$%#+%
=>>H@%I8,0%/",%1)$/%/"0,,%6,)0$7%B,%")8,%
3'+/#+.,(%/'%'**,0%$'A,%'*%/",%5,$/%8)1.,%
3)44,(%41)+$%/'%3.$/'A,0$@%
[,%)0,%3'AA#//,(%/'%#+30,)$#+9%'.0%A)0R,/%
$")0,%)+(%B,%B#11%3'+/#+.,%/'%3'A4,/,%
)990,$$#8,16%B#/"%"#9"16%3'A4,/#/#8,%41)+$%
#+%/",%-.$/0)1#)+%A)0R,/%41)3,@

I.0%)440')3"%/'
3'04'0)/,%0,$4'+$#5#1#/6
L'04'0)/,%0,$4'+$#5#1#/6%\LM]%#$%A'0,%/")+%)%
0,$4'+$,%/'%0,9.1)/#'+l%#/%#$%)%8'1.+/)06%(,3#$#'+%
/'%.+(,0/)R,%5.$#+,$$%#+%)%0,$4'+$#51,%A)++,0@%
W/%#$%)%$/)R,"'1(,0%(0#8,+%40'3,$$%/")/7%/"0'.9"%
(#)1'9.,7%#(,+/#%,$%#$$.,$%/")/%)0,%A)/,0#)1%*'0%
)+%'09)+#$)/#'+@%
How we manage corporate responsibility
I.0%-.$/0)1#)+%LM%$/0)/,96%#$%(,8,1'4,(%)+(%
0,8#$,(%/"0'.9"%3'+$.1/)/#'+%B#/"%#+/,0+)1%)+(%
,X/,0+)1%$/)R,"'1(,0$%)+(%#$%#+%.,+3,(%56%
&'()*'+,%G0'.42$%)440')3"%/'%LM@
I+,%'*%'.0%$#X%91'5)1%$/0)/,9#3%9')1$%#$%/'%5,%)%
0,$4'+$#51,%5.$#+,$$%)+(%'.0%LM%8#$#'+%#$%/'%5,%'+,%
'*%-.$/0)1#)2$%A'$/%/0.$/,(%3'A4)+#,$%56%=>;;@%
I.0%LM%$/0)/,96%$,/$%31,)0%40#'0#/#,$%/'C
h% %A)#+/)#+%"#9"%,/"#3)1%$/)+()0($
h% %.+(,0$/)+(%)+(%0,$4'+(%/'%$/)R,"'1(,0$2%
40#'0#/#,$
h% %,+$.0,%'.0%'4,0)/#+9%$/)+()0($%)0,
3'+$#$/,+/%)30'$$%/",%5.$#+,$$
h% %(,1#8,0%'+%'.0%40'A#$,$%#+%/"0,,%R,6%)0,)$% !",%LM%/,)A%")$%0,$4'+$#5#1#/6%*'0%*)3#1#/)/#+9%
\0,$4'+$#5#1#/6%/'%'.0%3.$/'A,0$l%0,3631#+9%'*% )+(%$.44'0/#+9%/",%,X,3./#8,%/,)A7%LM%$/,,0#+9%
A'5#1,%4"'+,$l%,+,096%)+(%31#A)/,%3")+9,] 90'.4%)+(%*.+3/#'+)1%)0,)$%'*%/",%5.$#+,$$%/'%
h% %#A40'8,%/",%)33,$$#5#1#/6%'*%'.0%A'5#1,% (,1#8,0%'.0%LM%$/0)/,96@%!",%(#)90)A%'+%4)9,%?%
3'AA.+#3)/#'+$%/'%/"'$,%/")/%3)+%5,%,X31.(,( $.AA)0#$,$%'.0%5.$#+,$$%$/0.3/.0,7%,X,3./#8,%
/,)A%0,$4'+$#5#1#/#,$%)+(%LM%9'8,0+)+3,%
Accountability
$/0.3/.0,@
I.0%LEI%")$%'8,0)11%)33'.+/)5#1#/6%*'0%'.0%LM%
[,%")8,%)1$'%,$/)51#$",(%)%+.A5,0%'*%#$$.,%
4,0*'0A)+3,7%,X,3./#8,%)33'.+/)5#1#/#,$%)+(%
$4,3#%3%$/,,0#+9%3'AA#//,,$%)30'$$%/",%
/",%5.$#+,$$%40#+3#41,$@%I.0%LM%$/0)/,96%)+(%
5.$#+,$$7%#+31.(#+9C
4,0*'0A)+3,%#$%0,8#,B,(%)++.)116%)+(%)440'8,(%
56%/",%,X,3./#8,%/,)A@%I+3,%/"#$%")$%'33.0,(7% h% %L'+/,+/%$/)+()0($%$/,,0#+9%90'.4
,)3"%(#0,3/'0%,+$.0,$%/")/%/",%LM%/)09,/$%)0,% h% %-(8,0/#$#+9%$/)+()0($%$/,,0#+9%90'.4
#A41,A,+/,(%)30'$$%/",#0%)0,)%'*%/",%5.$#+,$$% h% %E+,096%A)+)9,A,+/%/,)A
)+(%/",6%)0,%)33'.+/)51,%*'0%4,0*'0A)+3,% h% %[)$/,%A)+)9,A,+/%/,)A@
)9)#+$/%/",$,@
-%LM%$/,,0#+9%90'.4%1,(%56%/",%N#0,3/'0%*'0%
G'8,0+)+3,%)+(%A)(,%.4%'*%9,+,0)1%A)+)9,0$%
)+(%#$$.,%'B+,0%0,40,$,+/)/#8,$%*0'A%)30'$$%/",%
5.$#+,$$%")$%0,$4'+$#5#1#/6%*'0%/",%(,1#8,06%'*%/",%
)440'8,(%LM%$/0)/,96@

K@%ef%N,4)0/A,+/%'*%!0)(,%)+(%W+(.$/067%=>>?%&)1.,%-((,(%S3'0,5')0(7%4@:>@%?@%-/%/",%/#A,%'*%4.51#3)/#'+%/",%=>>KD>?%()/)%")(%+'/%5,,+%4.51#$",(@%Q@%G'1(A)+%S)3"$%jZ[,0,7%!,1,3'AA.+#3)/#'+$%
S,3/'0%L'AA,+/)067%=Q%<)6%=>>?@

6 Vodafone Australia
Internal communication and awareness
[,%5,1#,8,%)%1'+9`/,0A%'09)+#$)/#'+)1%
3'AA#/A,+/%/'%LM%$/)0/$%*0'A%/",%#+$#(,%'./@%
[,%")8,%#+/0'(.3,(%)%+.A5,0%'*%)B)0,+,$$%
3)A4)#9+$%#+%'0(,0%/'%#+30,)$,%,A41'6,,7%
4)0/+,0%)+(%#+(.$/06%.+(,0$/)+(#+9%'*%
&'()*'+,2$%LM%)3/#8#/#,$@%
f,6%#+/,0+)1%LM%3'AA.+#3)/#'+$%#+%=>>KD>?%
#+31.(,(C%
h% %$4,3#)1%*,)/.0,$%'+%)%0)+9,%'*%/'4#3$%$.3"%)$%
",)1/"%)+(%A'5#1,%/,3"+'1'967%")+($,/%
0,3631#+9%)+(%(#$)$/,0%0,1#,*%#+%,)3"%#$$.,%'*%
'.0%91'5)1%,A41'6,,%A)9)n#+,7%&'()*'+,%1#*,c%
h% %)%/"0,,`4)9,%#+/,0+)1%8,0$#'+%'*%/",%=>>K%
&'()*'+,%G0'.4%LM%0,4'0/
h% %/B'%A)b'0%")+($,/%0,3631#+9%3)A4)#9+$
h% %)%3'AA.+#3)/#'+%3)A4)#9+%*'0%&'()*'+,2$%
,+8#0'+A,+/)1%4,0*'0A)+3,%'+%['01(%
E+8#0'+A,+/%N)6
h% %4)0/#3#4)/#'+%#+%)+(%3'AA.+#3)/#'+%)5'./%
E)0/"%P'.0
h% %LM%A,$$)9,$%#+%/",%A'+/"16%LEI%.4()/,
h% %#+31.$#'+%'*%/",%F.,$/#'+7%YM)/,%&'()*'+,%'+%
5,#+9%,/"#3)1%#+%#/$%5.$#+,$$%(,)1#+9$2%#+%'.0%
/B'%YT.1$,2%,A41'6,,%$.08,6$%#+%/",%=>>?%
%+)+3#)1%6,)0
Measuring and reporting performance
&'()*'+,%G0'.4%#$%1#$/,(%'+%/",%O'+('+%S/'3R%
EX3")+9,%)+(%'4,0)/,$%'+%)%ef%%+)+3#)1%6,)07%)$%
('%)11%&'()*'+,%1'3)1%'4,0)/#+9%3'A4)+#,$@%-$%)%
0,$.1/%/"#$7%'.0%%0$/%LM%0,4'0/7%3'8,0$%/",%4,0#'(%
;%-40#1%=>>K%/'%:;%<)03"%=>>?@%[,%#+/,+(%/'%
4.51#$"%)+%)++.)1%LM%0,4'0/7%3'8,0#+9%/",%$)A,%
0,4'0/#+9%4,0#'(%,)3"%%+)+3#)1%6,)0@
[,%0,4'0/%'.0%LM%R,6%4,0*'0A)+3,%#+(#3)/'0$%\fTW$]% Scope and data
/'%&'()*'+,%G0'.4%'+%)%F.)0/,016%)+(%6,)0%,+(% !",%()/)%#+%/"#$%0,4'0/%3'8,0$%&'()*'+,2$%
5)$#$@%!",%LM%fTW$%)0,%5'/"%F.)1#/)/#8,%)+(% '4,0)/#'+$%#+%-.$/0)1#)%'+16@%
F.)+/#/)/#8,%)+(%A,)$.0,%)%+.A5,0%'*%#$$.,$%
-1/"'.9"%B,%")8,%'./$'.03,(%/",%A)+)9,A,+/%'*%
#+31.(#+9%,+,096%,*%3#,+367%B)$/,%A)+)9,A,+/%
'.0%+,/B'0R%)+(%#+*'0A)/#'+%/,3"+'1'96%\W!]%)+(%
\")+($,/%3'11,3/#'+$%)+(%B)$/,%0,.$,%)+(%
*)3#1#/#,$%A)+)9,A,+/%'4,0)/#'+$%/'%$.441#,0$7%B,%
0,3631#+9]%)+(%3'AA.+#/6%3'+/0#5./#'+$@%!",%()/)%
0,F.#0,%/",A%/'%)$$#$/%.$%#+%(,1#8,0#+9%'.0%LM%
#$%8)1#()/,(%56%#+/,0+)1%).(#/#+9%40'3,(.0,$%)+(%#$%
#+#/#)/#8,$@%!",6%)0,%)1$'%0,F.#0,(%/'%40'8#(,%LM%
)440'8,(%56%)%(#0,3/'0@%!",%4.51#$"#+9%'*%'.0%%0$/%
()/)7%B"#3"%")$%5,,+%#+31.(,(%#+%/"#$%0,4'0/@%[,%
-.$/0)1#)+%LM%0,4'0/%#$%)+'/",0%B)6%/'%(,A'+$/0)/,%
0,4'0/%*.11%()/)%*0'A%)11%&'()*'+,%5)$,%$/)/#'+%$#/,$%
'.0%3'AA#/A,+/%/'%'4,++,$$%)+(%/0)+$4)0,+36@%
*'0%'.0%=G%)+(%:G%+,/B'0R@%[,%)1$'%0,4'0/%()/)%
-1/"'.9"%/"#$%#$%/",%%0$/%/#A,%B,%")8,%4.51#$",(% *0'A%&'()*'+,%'4,0)/,(%5)$,%$/)/#'+%$#/,$%.+(,0%
)%0,4'0/%#+%-.$/0)1#)7%B,%")8,%5,,+%B'0R#+9%'+% /",%:G%b'#+/%8,+/.0,%B#/"%I4/.$7%"'B,8,0%B,%('%
LM%)+(%0,4'0/#+9%'.0%LM%4,0*'0A)+3,%)$%4)0/%'*% +'/%0,4'0/%()/)%*0'A%/",%I4/.$%'4,0)/,(%$#/,$@
&'()*'+,%G0'.42$%)++.)1%0,4'0/%$#+3,%=>>:@%
I.0%'./$'.03,(%0,/)#1%$/'0,$%)0,%'4,0)/,(%56%'/",0%
Compliance with GRI guidelines 3'A4)+#,$%\'.0%4)0/+,0$]%)+(%)0,%+'/%#+31.(,(%#+%
[,%")8,%5,+3"A)0R,(%'.0%LM%0,4'0/#+9%)9)#+$/% /",%$3'4,%'*%/"#$%0,4'0/7%)1/"'.9"%B,%B'0R%31'$,16%
/",%.4()/,(%G1'5)1%M,4'0/#+9%W+#/#)/#8,% B#/"%/",A%'+%LM%#$$.,$7%$.3"%)$%")+($,/%
$.$/)#+)5#1#/6%0,4'0/#+9%9.#(,1#+,$%\GMWC%G:]@% 3'11,3/#'+$%*'0%0,3631#+9@%-%$.AA)06%'*%/",$,%
[,%)$$,$$%'.0%)441#3)/#'+%'*%/",%GMW%0,4'0/#+9% 0,1)/#'+$"#4$%3)+%5,%*'.+(%'+%4)9,%H@
*0)A,B'0R%)/%1,8,1%YZ@2%\S,,%4)9,%J:%*'0%)50#(9,(%
GMW%W+(,X%)+(%'+1#+,%*'0%*.11%#+(,XC%BBB@
8'()*'+,@3'A@).D0,$4'+$#5#1#/6D'.0)440')3"]%
[,%#+/,+(%/'%")8,%*./.0,%0,4'0/$%,X/,0+)116%
)$$.0,(%.$#+9%/",%--;>>>%-$$.0)+3,%S/)+()0(@%
!",%--;>>>-S%40#+3#41,$%'*%3'A41,/,+,$$7%
A)/,0#)1#/6%)+(%0,$4'+$#8,+,$$%")8,%5,,+%
3'+$#(,0,(%#+%/",%40,4)0)/#'+%'*%/"#$%6,)02$%0,4'0/@%

Vodafone Australia
CR governance structure

CEO
M.$$,11%P,B#//

Chief Financial Chief Marketing Chief Technology Brand and Sales Service Governance
Of!cer Of!cer Of!cer People Director Director Director Director/
N)8,%Z''0A)+ j'"+%L)$,6 -+(6%M,,8,$ [,+(6%O,+/'+ j)6+,%Z1)R, Z'5%Z.#)0'$R# Chairman
Vodafone
S.4416%3")#+ L'+$.A,0%/0.$/ E+,096%)+( Z.$#+,$$%40#+3#41,$ <'5#1,<.$/,0%4"'+,% T0#8)36 Australia
)+(%40'/,3/#'+ 31#A)/,%3")+9, 0,3631#+9 Foundation
L'(,%'*%,/"#3)1% W+/,0+)1%LM%3'AA$ L'+$.A,0%/0.$/ N)8#(%["#/,
4.03")$#+9 <'5#1,%3'+/,+/ P,)1/"%)+(%A'5#1,% Z,6'+(_'. L'+$.A,0%/0.$/ -33,$$
E/"#3)1%%+)+3#)1% M,$4'+$#51, /,3"+'1'96 L).$,%0,1)/,( LM%9'8,0+)+3,
P,)1/"%)+(%$)*,/6
A)+)9,A,+/ A)0R,/#+9 [)$/,%A)+)9,A,+/ )0,)$ L'A41#)+3,
[,115,#+9
M#$R%A)+)9,A,+/ M,4./)/#'+% M,$4'+$#51, T.51#3%4'1#36
A)+)9,A,+/ +,/B'0R N#8,0$#/6
P,)1/"%)+(%A'5#1,%
L).$,%0,1)/,( (,41'6A,+/ !0)#+#+9%)+(% /,3"+'1'96
)0,)$ (,8,1'4A,+/
L'AA.+#/6%
#+8,$/A,+/
CR steering group S/)R,"'1(,0%
,+9)9,A,+/
General manager public policy
and corporate responsibility

Manager corporate responsibility

-(8,0/#$#+9% L'+/,+/%$/)+()0($% E+,096% [)$/, Vodafone
$/)+()0($% $/,,0#+9%90'.4 A)+)9,A,+/% A)+)9,A,+/% Australia
$/,,0#+9%90'.4 /,)A /,)A Corporate responsibility advisor Foundation

S/0.3/.0,%)$%)/%:;%<)03"%=>>?7%3")+9,(%)$%'*%;%-.9.$/%=>>?@%I.0%+,B%$/0.3/.0,%3)+%5,%*'.+(%'+%BBB@8'()*'+,@3'A@).D0,$4'+$#5#1#/6D'.0)440')3"

Corporate Responsibility Report 2007 7

I.0%)440')3"%/'%3'04'0)/,%0,$4'+$#5#1#/6
S/)R,"'1(,0%,+9)9,A,+/ P'B%('%B,%,+9)9,o%
[,%5,1#,8,%#/2$%#A4'0/)+/%/'%,+9)9,%B#/"%$'3#,/6%
'+%#$$.,$%/")/%A)//,0%/'%'.0%5.$#+,$$%)+(%/",% S/)R,"'1(,0 <,/"'($%'*%,+9)9,A,+/%
3'AA.+#/6@%[,%,+9)9,%#+%8)0#'.$%B)6$7%0)+9#+9% d'/`*'0`40'%/%'09)+#$)/#'+$ U)3,`/'`*)3,%A,,/#+9$7%#$$.,$%0'.+(/)51,$7%4)0/+,0$"#4$
*0'A%,A41'6,,%$.08,6$%/'%3'+$.1/)/#'+%B#/"%
L'+$.A,0$ U'3.$%90'.4$7%1,)%,/$7%$4,3#)1%40'(.3/$7%0,$,)03"%)+(%$.08,6$
3.$/'A,0$%'+%#$$.,$%$.3"%)$%0,$4'+$#51,%
+,/B'0R%(,41'6A,+/%)+(%40#3#+9@ EA41'6,,$ S.08,6$7%8'1.+/,,0#+97%0')($"'B$7%3'AA.+#3)/#'+$
I8,0%/",%4)$/%*'.0%6,)0$7%B,%)33,$$,(%0,$,)03"% G'8,0+A,+/$ U)3,`/'`*)3,%A,,/#+9$7%B'0R#+9%90'.4$7%#+(.$/06%5'(#,$7%$.5A#$$#'+$
.+(,0/)R,+%56%&'()*'+,%G0'.4%'+%)%91'5)1%5)$#$@% S.441#,0$ S.441#,0%4,0*'0A)+3,%A)+)9,A,+/7%*)3,`/'`*)3,%A,,/#+9$%)+(%
!"#$%")$%",14,(%.$%0,3'9+#$,%)+(%0,$4'+(%/'% 3)4)3#/6%5.#1(#+9
#$$.,$%/")/%)0,%0)#$,(%56%'.0%1'3)1%$/)R,"'1(,0$@% O'3)1%3'AA.+#/#,$ L'+$.1/)/#'+7%40'8#(#+9%#+*'0A)/#'+
W+%-.$/0)1#)7%'.0%)440')3"%/'%$/)R,"'1(,0%
,+9)9,A,+/%#$%,A5,((,(%#+%$'A,%4)0/$%'*% W+(.$/06 Z,3'A#+9%A,A5,0$%'*%'09)+#$)/#'+$7%(,8,1'4#+9%)+(%#A41,A,+/#+9%
#+(.$/06%3'(,$7%(,8,1'4#+9%4)0/+,0$"#4$
/",%5.$#+,$$%)+(%,A,09#+9%#+%'/",0$@

Material issues identi!ed by stakeholders h% %$'3#,/)1%+'0A$7%4)0/#3.1)016%B",0,%1#+R,(%/'% Further information:

[#/"%/"#$%0,4'0/7%B,%)#A%/'%40'8#(,%)%5)1)+3,(%
)33'.+/%'*%'.0%#A4)3/$%56%0,4'0/#+9%'+%LM%#$$.,$%
/")/%)0,%A)/,0#)1%/'%'.0%5.$#+,$$@%<)/,0#)1%#$$.,$%
")8,%5,,+%#(,+/#%,(%/"0'.9"%/",%$/)R,"'1(,0%
,+9)9,A,+/%'./1#+,(%)5'8,%)+(%/"0'.9"%
#+(#8#(.)1%#+/,08#,B$%)+(%)%30'$$`*.+3/#'+)1%
B'0R$"'4%B#/"%#+/,0+)1%$/)R,"'1(,0$@%[,%.$,(%
-33'.+/-5#1#/62$%\BBB@)3'.+/)5#1#/6=;@+,/]%
%8,`4)0/%A)/,0#)1#/6%/,$/Q%/'%#(,+/#*6%4'/,+/#)1%
#$$.,$%/")/%)0,%0,1,8)+/%/'C
h% '% .0%$"'0/`/,0A%%+)+3#)1%4,0*'0A)+3,
h% %/",%5,$/%40)3/#3,%+'0A$%,X"#5#/,(%56%'.0%4,,0$
h% %'.0%)5#1#/6%/'%(,1#8,0%'+%'.0%$/0)/,96%)+(%4'1#3#,$
h% %'.0%$/)R,"'1(,0$2%5,")8#'.0%)+(%3'+3,0+$
4'$$#51,%*./.0,%0,9.1)/#'+ h% %S/)R,"'1(,0%,+9)9,A,+/%)+(%(#)1'9.,
!"0'.9"%/"#$%40'3,$$%/",%#$$.,$%'./1#+,(%5,1'B% h% %GMW%G:%#+(#3)/'0$%#+(,X
B,0,%#(,+/#%,(%)$%A'$/%A)/,0#)1%/'%'.0%5.$#+,$$@ h% LM%9'8,0+)+3,%$/0.3/.0,
!",%0,A)#+(,0%'*%/"#$%0,4'0/%")$%5,,+%$/0.3/.0,(% www.vodafone.com.au/responsibility/
#+/'%/",%*'11'B#+9%$,3/#'+$C% ourapproach
h% %What’s it all about?%[,%#(,+/#*6%/",%#$$.,$%
)+(%R,6%$/)R,"'1(,0$%/")/%)0,%)%40#'0#/6%*'0%'.0%
5.$#+,$$%)+(%'./1#+,%B",0,%B,%$/)+(@
h% %What have we done?%[,%(,A'+$/0)/,%
"'B%B,%)0,%0,$4'+(#+9%/'%/",$,%#$$.,$%
)+(%A)+)9#+9%'.0%#A4)3/$@
h% %What are we committed to doing?
[,%'./1#+,%'.0%*./.0,%3'AA#/A,+/$@

I.0%A)/,0#)1%#$$.,$
W$$., <)#+%$/)R,"'1(,0$%)**,3/,(
-33,$$#51,% W/%#$%#A4'0/)+/%/'%40'8#(,%,X31.(,(%90'.4$%B#/"% I1(,07%(#$)(8)+/)9,(%)+(%(#$)51,(%3.$/'A,0$7%
3'AA.+#3)/#'+$ )33,$$%/'%A'5#1,%$,08#3,$@ 9'8,0+A,+/$7%(,8,1'4A,+/%)9,+3#,$7%3'AA.+#/6%
'09)+#$)/#'+$%)+(%3'AA.+#/#,$
E)0+#+9%/",%/0.$/% [,%")8,%)%3'+$.A,0%40'/,3/#'+%0,$4'+$#5#1#/6%'+%#$$.,$%$.3"%)$% L.$/'A,0$7%0,9.1)/'0$7%9'8,0+A,+/$7%A)+)9,(%4)0/+,0$%
'*%3.$/'A,0$% 40#8)367%31,)0%40#3#+97%A'5#1,%4"'+,$%)+(%(0#8#+9%)+(%)33,$$%/'%3'+/,+/@ )+(%3'+/,+/%40'8#(,0$7%".A)+%0#9"/$%)+(%3#8#1%1#5,0/#,$%
90'.4$7%3"#1(%40'/,3/#'+%3'AA.+#/6%'09)+#$)/#'+$
EA41'6A,+/ W/%#$%8#/)1%/")/%B,%")8,%,A41'6,,$%B"'%)0,%,+9)9,(%)+(%$.33,$$*.1% I.0%,A41'6,,$7%4'/,+/#)1%,A41'6,,$7%3.$/'A,0$%)+(%
'+%)+%#+(#8#(.)1%)+(%/,)A%5)$#$@%% $.441#,0$7%EF.)1%I44'0/.+#/#,$%L'AA#$$#'+
E+,096%,*%3#,+36%)+(% ["#1,%/",%/,1,3'AA.+#3)/#'+$%#+(.$/06%")$%)%0,1)/#8,16%$A)11%3)05'+%*''/40#+/7% G'8,0+A,+/$7%0,9.1)/'0$7%3.$/'A,0$7%
31#A)/,%3")+9, &'()*'+,%-.$/0)1#)%0,3'9+#$,$%B,%")8,%)%0,$4'+$#5#1#/6%/'%0,(.3,%)+(%A)+)9,% 3'AA.+#/#,$7%,+8#0'+A,+/)1%3'AA.+#/6%
'.0%'B+%31#A)/,%3")+9,%#A4)3/@%I.0%/,3"+'1'96%")$%)%$#9+#%3)+/%0'1,%/'%41)6% '09)+#$)/#'+$7%,A41'6,,$
#+%",14#+9%'.0%3.$/'A,0$%A)+)9,%/",#0%31#A)/,%3")+9,%#A4)3/@%
M,$4'+$#51,%+,/B'0R% [,%)#A%/'%5)1)+3,%(,A)+(%*'0%+,/B'0R%)33,$$%B#/"%/",%3'+3,0+$% L'AA.+#/#,$%)+(%3'AA.+#/6%90'.4$7%1'3)1%3'.+3#1$7%
(,41'6A,+/ '*%1'3)1%3'AA.+#/#,$@% 1)+(1'0($%)+(%1)+('B+,0$7%3.$/'A,0$7%0,9.1)/'0$7%
9'8,0+A,+/7%#+(.$/06%)$$'3#)/#'+$
P,)1/"%)+(%A'5#1,% S'A,%4,'41,%)0,%3'+3,0+,(%/")/%,X4'$.0,%/'%/",%,+,096%3)00#,(%56% L.$/'A,0$7%3'AA.+#/#,$7%0,9.1)/'0$7%9'8,0+A,+/$7%
/,3"+'1'96 M)(#'%U0,F.,+36%$#9+)1$%\'*/,+%0,*,00,(%/'%)$%,1,3/0'A)9+,/#3%,+,0967% /",%4.51#37%,A41'6,,$7%#+(.$/06%)$$'3#)/#'+$7%
'0%E<E]%A)6%)**,3/%/",#0%",)1/"@ $3#,+/#%3%3'AA.+#/6
M,.$,%)+(% M,$4'+$#51,%A)+)9,A,+/%'*7%)+(%0,$'.03,%0,3'8,06%*0'A7%'4,0)/#'+)1% L.$/'A,0$7%")+($,/%)+(%+,/B'0R%A)+.*)3/.0,0$7%
0,3631#+9 B)$/,%\#+31.(#+9%A'5#1,%4"'+,%")+($,/$7%'*%3,%)+(%+,/B'0R%B)$/,]7% ,+8#0'+A,+/)1%3'AA.+#/6%'09)+#$)/#'+$7%9'8,0+A,+/7%
#$%)%R,6%3")11,+9,%*'0%'.0%5.$#+,$$@ 0,9.1)/'0$7%+,/B'0R%4)0/+,0$
S.4416%3")#+% W/%#$%,$$,+/#)1%/")/%B,%)3/%B#/"%"'+,$/6%)+(%#+/,90#/6%#+%/",%B)6%B,%('%5.$#+,$$@% I.0%4)0/+,0$7%$.441#,0%,A41'6,,$%1'3)116%)+(%#+%,A,09#+9%
A)+)9,A,+/% [,%,X4,3/%'.0%$.441#,0$%B#11%)1$'%('%/",%$)A,@%% A)0R,/$7%$.441#,0$7%#+(.$/06%B'0R#+9%90'.4$7%3'AA.+#/6%
'09)+#$)/#'+$7%A)+.*)3/.0,0$

Q@%--;>>>%-$$.0)+3,%S/)+()0(%J`4)0/%A)/,0#)1#/6%/,$/%-33'.+/-5#1#/67%<)/,0#)1#/6%U0)A,B'0R7%=>>K@

8 Vodafone Australia
 Our People

Corporate Responsibility Report 2007 9

I.0%4,'41,%$.AA)06

What’s it At Vodafone we believe that to be a responsible

business everybody has to count.
all about? I.0%5.$#+,$$%40#+3#41,$%3'AA#/%.$%/'%/",%4.0$.#/%'*%,F.)1#/67%'44'0/.+#/6%)+(%
(#8,0$#/6@%[,%)0,%*'3.$,(%'+%30,)/#+9%)+%#+$4#0#+9%)+(%3")11,+9#+9%B'0R41)3,%/")/%
40'8#(,$%)+%#+31.$#8,%B'0R#+9%,+8#0'+A,+/7%40'A'/,$%B,115,#+97%/0,)/$%4,'41,%
B#/"%0,$4,3/7%,+3'.0)9,$%,A41'6,,%#+8'18,A,+/%)+(%'**,0$%)//0)3/#8,%#+3,+/#8,$%
)+(%#++'8)/#8,%(,8,1'4A,+/%'44'0/.+#/#,$@
-11%,A41'6,,$%1,)0+%/",%&'()*'+,%Z.$#+,$$%T0#+3#41,$%'+%#+(.3/#'+@
!",$,%0,F.#0,%.$%/'%)3/%"'+,$/16%)+(%,/"#3)116%#+%/",%B)6%B,%B'0R@%

What have EA41'6,,%,+9)9,A,+/

we done? [,%0,9.1)016%A,)$.0,%,A41'6,,%,+9)9,A,+/%.$#+9%$.08,6$%$.3"%)$%/",%P,B#//%Z,$/%
EA41'6,0$%S.08,6@%%W+%=>>KD>?7%B,%B,0,%0,3'9+#$,(%)$%)%P,B#//%Z,$/%EA41'6,0%B#/"%)+%
'8,0)11%$3'0,%'*%?Ka@%[,%")8,%.$,(%/",%0,$.1/$%'*%/",%$.08,6%/'%$")4,%/",%(,8,1'4A,+/%
'*%'.0%4,'41,%$/0)/,96%)+(%4,'41,%40'A#$,7%B"#3"%#$%'./1#+,(%5,1'B@
[,%)1$'%'**,0%'.0%,A41'6,,$%)%A#+#A.A%'*%'+,%)((#/#'+)1%()6%'*%4)#(%)++.)1%1,)8,%,)3"%
6,)0%*'0%8'1.+/,,0#+9%)3/#8#/#,$@%!",$,%()6$%)0,%3)11,(%Y4)$$#'+%()6$2%)+(%B,%")8,%$,,+%)%
$/,)(6%#A40'8,A,+/%#+%/",%+.A5,0%'*%4,'41,%.$#+9%4)$$#'+%()6$7%B#/"%)%;K@Ja%#+30,)$,%
'8,0%/",%1)$/%/"0,,%6,)0$@%
I.0%)5#1#/6%/'%(,1#8,0%'+%'.0%Y4,'41,%40'A#$,2%#$%30#/#3)1%/'%'.0%$.33,$$%
^%#/%B#11%,+$.0,%B,%3'+/#+.,%/'%0,30.#/%)+(%0,/)#+%/",%5,$/%/)1,+/@%
!",%*0)A,B'0R%)1$'%)1#9+$%(,$#0,(%,A41'6,,%5,")8#'.0$%/'%
&'()*'+,2$%5.$#+,$$%9')1$%)+(%#$%50)+(%)1#9+,(7%*.+7%,X3#/#+9%)+(%
A,)+#+9*.1%*'0%'.0%4,'41,@

We have developed a people strategy and people promise

which includes seven core initiatives:

;@% [,13'A#+9you J@%%%%N,8,1'4#+9you

=@% M,B)0(#+9you% K@%%%%Z,6'+(you
:@% L,1,50)/#+9you% ?@%%%%%O''R#+9'./*'0you
H@% L'++,3/#+9you%

What are we Z6%<)03"%=>>QC Z6%<)03"%=>>QC

committed [,%B#11%*.0/",0%(,8,1'4% [,%B#11%A)#+/)#+
to doing? /",%Z,6'+(you '.0%4'$#/#'+%
#+#/#)/#8,%$'%/")/% )A'+9%P,B#//%Z,$/%
,8,065'(6%3'.+/$% EA41'6,0$%#+%-.$/0)1#)%
B",+%#/%3'A,$%/'%LM@ )+(%d,B%g,)1)+(@

10 Vodafone Australia
!",%#$$.,$%/")/%)0,%A)/,0#)1%/'%'.0 -$%)%"#9"%4,0*'0A)+3,%8)1.,$%5)$,(%'09)+#$)/#'+%\PT&ZI]7%B,%)0,
31,)0%)5'./%B")/%B,%$/)+(%*'07%B")/%B,%('%)+(%B",0,%B,20,%",)(,(@
4,'41,%)+(%R,6%$/)R,"'1(,0$%)0,C I.0%50)+(%,$$,+3,%)+(%4,'41,%8)1.,$7
h%%% %EA41'6,,%,+9)9,A,+/ M,(7%M'3R%S'1#(7%M,$/1,$$7%)0,%)+%#+/,0+)1%
0,40,$,+/)/#'+%'*%'.0%50)+(%)+(%(,$30#5,%
h%%% N#8,0$#/6
h%%% L)0,,0%(,8,1'4A,+/%)+(%/0)#+#+9 Red, "'B%B,%B#11%5,%)+(%5,")8,@%[,%,X4,3/%'.0%
4,'41,%/'%1#8,%/",$,%8)1.,$7%)+(%#+%/.0+7%
h%%% %O,)(,0$"#4 Rock Solid, 30,)/,%)+%,X3,4/#'+)1%,X4,0#,+3,%*'0%'.0%
3.$/'A,0$%)+(%(,1#8,0%'./$/)+(#+9%
h%%% P,)1/"%$)*,/67%)+(%B,115,#+9 Restless. 5.$#+,$$%4,0*'0A)+3,@%

LM%,+9)9,A,+/
!",%Z,6'+(you%#+#/#)/#8,%#$%)5'./%9#8#+9%,8,065'(6%)%3")+3,%/'%3'.+/%B",+%#/%3'A,$%/'%LM@%W/%$,/$%,X4,3/)/#'+$%'+%,/"#3)1%)+(%
$.$/)#+)51,%4,0*'0A)+3,%)+(%40'8#(,$%'44'0/.+#/#/,$%*'0%'.0%4,'41,%/'%)3/#8,16%4)0/#3#4)/,%#+%3'AA.+#/6%)+(%,+8#0'+A,+/)1%)3/#8#/#,$@

N#8,0$#/6 L)0,,0%(,8,1'4A,+/% O,)(,0$"#4 P,)1/"7%$)*,/6%)+(%

N#8,0$#/6%#$%8,06%#A4'0/)+/%/'%
&'()*'+,%)+(%#$%#+/,90)1%/'%'.0%
3.1/.0,@%[,%$,,%(#8,0$#/6%)+(%
#+31.$#'+%)$%*.+()A,+/)1%/'%
5.#1(#+9%/",%&'()*'+,%50)+(%)+(%
)3"#,8#+9%3'A4,/#/#8,%)+(%
)()4/#8,%)(8)+/)9,@%[,%")8,%
,$/)51#$",(%)%9'8,0+)+3,%
$/0.3/.0,%/")/%#$%0,9.1)016%
0,8#,B,(%/'%,+$.0,%4'1#36%
(,8,1'4A,+/%'+%#$$.,$%
$.3"%)$%,F.)1%,A41'6A,+/%
'44'0/.+#/#,$7%9,+(,0%(#8,0$#/67%
)+/#`(#$30#A#+)/#'+%)+(%
")0)$$A,+/%4'1#3#,$7%A)/,0+#/6D
4)/,0+#/6%1,)8,%40'8#$#'+$7%
$.4,0)++.)/#'+%)+(%)++.)1%
1,)8,%4'1#3#,$@%
)+(%/0)#+#+9
G#8#+9%,A41'6,,$%/",%
'44'0/.+#/6%/'%(0#8,%/",#0%'B+%
3)0,,0$%#$%)+%#A4'0/)+/%4)0/%'*%
$R#11$%(,8,1'4A,+/%)+(%
,A41'6,,%,+9)9,A,+/@%[,%
$4,+/%i:@?%A#11#'+%'+%;>7V;H%
/0)#+#+9%()6$%#+%=>>KD>?@%[,%
")8,%)1$'%(,8,1'4,(%)%"#9"16%
3'A4,/#/#8,%0,A.+,0)/#'+%
4)3R)9,%*'0%'.0%,A41'6,,$%)+(%
0,9.1)016%40'8#(,%#+*'0A)/#'+%
)5'./%0,B)0(%'**,0#+9$%)+(%
(,8,1'4A,+/%'44'0/.+#/#,$@%
G#8,+%/",%30#/#3)1%0'1,%'.0%1,)(,0$%
41)6%#+%(0#8#+9%,+9)9,A,+/%)+(%
"#9"%4,0*'0A)+3,7%B,%")8,%
#+/0'(.3,(%$,8,0)1%#+#/#)/#8,$%
$.3"%)$%/",%Y,p40,$$'%0'.+(/)51,%
50,)R*)$/%$,0#,$2%/'%,X41'0,%
,+9)9,A,+/%#$$.,$%$.3"%)$%
(#8,0$#/6%)+(%9,+,0)/#'+%X%)+(%6%
)+(%(,8,1'4,(%1,)(,0$"#4%
/0)#+#+9%3'.0$,$%$.3"%)$%YO,)(#+9%
"#9"%4,0*'0A)+3,2%)+(%YM,$#1#,+/%
1,)(,0$"#42%/")/%)0,%*'3.$,(%'+%
#++'8)/#8,%1,)(,0$"#4@
B,115,#+9
!'%*)3#1#/)/,%)%",)1/"6%1#*,$/61,%'.0%
B,115,#+9%40'90)A%(,1#8,0$%)%
0)+9,%'*%#+#/#)/#8,$%#+31.(#+9%
B,115,#+9%$,A#+)0$7%A)$$)9,$%
)+(%)%%,X#51,%B'0R%4'1#36@%[,%
")8,%A)(,%,A41'6,,%",)1/"%)+(%
$)*,/6%)%R,6%40#'0#/6%)+(%
#+/0'(.3,(%)%3'A40,",+$#8,%
,09'+'A#3%,(.3)/#'+%)+(%
B'0R41)3,%#A40'8,A,+/%$/0)/,96@%
W+%=>>KD>?%B,%0,(.3,(%'.0%1'$/%
/#A,%)33#(,+/$%56%=Ja@

!;K@Ja ;>7V;H "=Ja

Passion days Training Reduced
over last 3 days in lost time
years 2006/07 accidents

Z6%<)03"%=>>QC
[,%B#11%A)#+/)#+%'0%
#A40'8,%1'$/%/#A,%
)33#(,+/%4,0*'0A)+3,%
*0'A%/",%5)$,1#+,%'*%
/"0,,%#+%=>>KD>?@

Corporate Responsibility Report 2007 11

Our people

This section explains our approach to our people. It outlines what we

have been doing in relation to employee engagement, leadership,
career development, employee diversity, employee communications
and employee health and wellbeing.
What’s it all about?
At Vodafone we believe that to be a responsible
business everybody has to count. Our business
principles commit us to the pursuit of equality,
opportunity and diversity. We are focused on
creating an inspiring and challenging workplace
that provides an inclusive working environment,
promotes wellbeing, treats people with respect,
encourages employee involvement and offers
attractive incentives and innovative development
opportunities. All employees learn Vodafone’s
business principles (see page 3) on induction.
These require us to act honestly and ethically in
the way we work.
The issues that are material to our people and
key stakeholders are summarised below.
As a HPVBO, we are clear about what we stand
for, what we do and where we’re headed. Our
brand essence and people values, Red, Rock
Solid, Restless, are an internal representation
of our brand and describe how we will be and
behave. We expect our people to live these
values, and in turn, create an exceptional
experience for our customers and deliver
outstanding business performance.
Our values and strategy provide a framework for
how we interact with our customers, with each
other and the world around us.
Our goal is to align our ‘customer promise’
and ‘people promise’ to create an unbeatable
experience so both our people and customers
feel appreciated, confident and inspired.
This includes creating an environment where
our people feel they can be themselves and
contribute their best.
What have we done?
• Surveyed our people on our performance
• Developed a people strategy and
people promise
• Developed a strategy for CR engagement
• Worked on diversity in our organisation
• Improved the training opportunities
for our people
• Worked on developing high performing
leaders
• Developed competitive remuneration
and recognition
• Worked on employee health, safety and
wellbeing
It’s about knowing we
count… Tyrone O’Neill,
general manager of a
highly engaged team
I have the pleasure and privilege of leading a
team within marketing called ‘customer insights’.
As a team, we seek to better understand
customer attitudes and behaviour. This helps us
more closely match Vodafone’s products,
services, and communications to the needs of
customers and the market.
My approach to staff engagement begins with
acknowledging three truths. First, that no matter
our role at work, we are all equal as people and
we all deserve to be treated with respect and
honesty. Second, every individual possesses
incredible potential and capability - albeit in
different ways - and we all have an underlying
need for autonomy, creativity, and self-
actualisation. Third, our lives include our work
but extend well beyond our time and tenure at
the office.
Much of what we do in the office is simply a
consequence of these beliefs. Our team strategy
and planning is done collectively and
transparently and with clear leadership. We have
frequent whole-of-team meetings where we are
open and frank about problems or issues which
arise. We also share ‘big picture’ corporate affairs
as well as tactical and operational matters.

Material issues for our people
Material issues
Employee engagement
Diversity
Career development and training
Leadership
Health and wellbeing
Stakeholders affected
Our employees
Potential employees
Customers and suppliers who interact with our people
Equality and Equal Opportunity Commission (EEOC)
Equal Opportunity for Women in the Workplace (EOWA)
We actually live out our explicit team
commitments to support each other to have fun
at work and we continually refine our work/life
balance.
None of this is revolutionary, but in essence our
culture simply allows us to be ourselves at work.
Importantly, it actually encourages us to see
that the purpose of work is not just about
paying the bills.

12 Vodafone Australia
 Our People

Corporate Responsibility Report 2007 13

I.0%4,'41,
EA41'6,,%,+9)9,A,+/
Surveyed our people
&'()*'+,%0,$.1/$%P,B#//%Z,$/%EA41'6,0$%$.08,6%
on our performance =>>KD>?%
[,%0,9.1)016%A,)$.0,%,A41'6,,%,+9)9,A,+/% T,03,+/)9,%'*%,A41'6,,$%)90,,%r%$/0'+916%)90,, &'()*'+,% I/",0$%
.$#+9%/",%&'()*'+,%G1'5)1%EA41'6,,%S.08,6%)+(% B#/"%/",%$/)/,A,+/ \a] \a]
T.1$,%S.08,6%)+(%/",%P,B#//%Z,$/%EA41'6,0$% G#8,+%/",%'44'0/.+#/67%W%/,11%'/",0$%90,)/%/"#+9$%)5'./%B'0R#+9%",0, ?? JK
S.08,6@%W+%=>>KD>?7%B,%B,0,%0,3'9+#$,(%)$%)%
P,B#//%Z,$/%EA41'6,0@ W%B'.1(%+'/%",$#/)/,%/'%0,3'AA,+(%'.0%'09)+#$)/#'+%
/'%)%*0#,+(%$,,R#+9%,A41'6A,+/ Q> K?
I.0%'8,0)11%$3'0,%B)$%?Ka%)+(%)%$.AA)06%'*%/",%
W/%B'.1(%/)R,%)%1'/%/'%9,/%A,%/'%1,)8,%/"#$%'09)+#$)/#'+ KQ J:
R,6%,+9)9,A,+/%A,)$.0,$%)0,%#+31.(,(%#+%/",%
/)51,%&'()*'+,%0,$.1/$%P,B#//%Z,$/%EA41'6,0$% W%0)0,16%/"#+R%)5'./%1,)8#+9%/"#$%'09)+#$)/#'+%/'%
$.08,6%=>>KD>?%'+%/"#$%4)9,@ B'0R%$'A,B",0,%,1$, K: J>
[,%")8,%.$,(%/",%0,$.1/$%'*%/",%$.08,6$%/'%$")4,% !"#$%'09)+#$)/#'+%#+$4#0,$%A,%/'%('%A6%5,$/%B'0R%,8,06%()6 ?H JH
/",%(,8,1'4A,+/%'*%'.0%4,'41,%$/0)/,967%B"#3"% !"#$%'09)+#$)/#'+%A'/#8)/,$%A,%/'%3'+/0#5./,%A'0,%/")+%#$%
#$%'./1#+,(%5,1'B@ +'0A)116%0,F.#0,(%/'%3'A41,/,%A6%B'0R ?: J:
[,%")8,%)1$'%",1(%)%$,0#,$%'*%$,$$#'+$%*'0%'.0%
1,)(,0$%'+%B")/%,+9)9,A,+/%A,)+$%*'0%&'()*'+,%
)+(%)0,%(,8,1'4#+9%(#8#$#'+)1%)3/#'+%41)+$%/'% W+%/",%A'$/%0,3,+/%&'()*'+,%)+(%P,B#//%$.08,6$% '**,0#+9%)+(%3)0,,0%(,8,1'4A,+/%)+(%/0)#+#+9@
#A40'8,%,+9)9,A,+/%)30'$$%/",%5.$#+,$$@ '.0%4,'41,%/'1(%.$%/")/%/",%)0,)$%B,%3'.1(% [,%(#$3.$$%B")/%B,%")8,%('+,%/'%)((0,$$%5'/"%
#A40'8,%#+31.(,(%/'/)1%0,B)0(%)+(%0,3'9+#/#'+% '*%/",$,%#$$.,$%#+%/"#$%$,3/#'+@

I.0%4,'41,% EA41'6,,%+.A5,0$%)+(%/.0+'8,0
40'A#$,%/'%6'. %
!'/)1%+.A5,0%'*%,A41'6,,$
=>>HD=>>J
;:V:
=>>JD>K
;:>K
=>>KD>?
;=VHm%
Be your possibility, U.11`/#A,%,A41'6,,$% ;:=Q ;;QH ;;Q>
A)R,%,8,06%A'A,+/%3'.+/@ T)0/`/#A,%,A41'6,,$% KJ ;== ;;H
!'/)1%/.0+'8,0%\a] =:@J= =J@HK =Q@Q;
[,13'A#+9you L)11%3,+/0,%/.0+'8,0%\a] dD- :;@:J :>@;J
d'+`3)11%3,+/0,%/.0+'8,0%\a] dD- ==@>: =Q@HJ
Hit the ground running )+(%,+b'6%)%
90,)/%$/)0/%)/%&'()*'+, m%,X31.(,$%LEI%)+(%$,3'+(,,$%'./@

M,B)0(#+9you
Our people strategy !",%40'A#$,%0,3'9+#$,$%/")/7%1#R,%'.0%3.$/'A,0$7%
Make the money%/)1R%B#/"%0,)1%0,B)0($% and ‘people promise’ '.0%4,'41,%B)+/%/'%A)R,%/",%A'$/%'*%/",#0%/#A,%
*'0%4,0*'0A)+3, !",%/)51,%,A41'6,,%+.A5,0$%)+(%/.0+'8,0% B#/"%&'()*'+,@%
$"'B$%)%0,(.3/#'+%#+%/'/)1%,A41'6,,$%'8,0%/",% I.0%)5#1#/6%/'%(,1#8,0%'+%'.0%4,'41,%40'A#$,%#$%
L'++,3/#+9you 1)$/%/B'%6,)0$@%W+%)((#/#'+%'.0%/'/)1%/.0+'8,0%")$% 30#/#3)1%/'%'.0%$.33,$$@%!"#$%B#11%,+$.0,%/")/%B,%+'/%
Get in the know $/)6%3'++,3/,(%)+(% #+30,)$,(%*0'A%=J@HKa%#+%=>>JD>K%/'%=Q@Q;a% '+16%3'+/#+.,%/'%)//0)3/%)+(%0,/)#+%/",%5,$/%/)1,+/%
#+%=>>KD>?@% #+%)%/#9"/%1)5'.0%A)0R,/7%#/%B#11%)1$'%",14%.$%30,)/,%
$4,)R%6'.0%A#+(
[,%")8,%*'3.$,(%'+%'.0%4,'41,%$/0)/,96%)+(% )+(%A)#+/)#+%)%"#9"16%,+9)9,(%B'0R*'03,%/")/%
O''R#+9'./*'0you 1).+3",(%)%40'A#$,%/'%'.0%4,'41,%)$%B,%5,1#,8,% B#11%#+%/.0+%,+)51,%.$%/'%,+$.0,%'.0%3.$/'A,0$%
3'+/#+.,%/'%,X4,0#,+3,%/",%"#9",$/%1,8,1%'*%
/"#$%B#11%",14%.$%0,(.3,%/.0+'8,0%0)/,$%)+(%)//0)3/%
Your well-being and safty comes !rst )+(%(,8,1'4%"#9"%F.)1#/6%,A41'6,,$@% 3.$/'A,0%$)/#$*)3/#'+%*'0%A'5#1,%.$,0$%#+%/",%
-.$/0)1#)+%A)0R,/@
L,1,50)/#+9you I.0%Y4,'41,%40'A#$,27%,+3'.0)9,$%)+(%$.44'0/$%
&'()*'+,%,A41'6,,$%/'%Y5,%6'.0%4'$$#5#1#/67%
Love your work%1'8,%/'%$)6%/")+R%6'.% A)R,%,8,06%A'A,+/%3'.+/27%)+(%")$%5,,+%
B",+%6'.%9'%)5'8,%)+(%5,6'+( (,8,1'4,(%/'%$.44'0/%)+(%(,1#8,0%"#9"%
4,0*'0A)+3,%#+%'.0%4,'41,@%
N,8,1'4#+9you
Be your possibility B#/"%3")11,+9#+9%
3)0,,0%)+(%(,8,1'4A,+/%,X4,0#,+3,$

Z,6'+(you
Live your passion%)+(%A)R,%)%
(#**,0,+3,%/'%/",%B'01(%)0'.+(%.$

14 Vodafone Australia
W+%/",%=>>KD>?%P,B#//%Z,$/%EA41'6,0$%S.08,67%
QJa%'*%&'()*'+,%,A41'6,,$%)90,,(%/")/%&'()*'+,%
#$%3'AA#//,(%/'%30,)/#+9%)%B'0R%,+8#0'+A,+/%/")/%
#$%'4,+%)+(%)33,4/#+9%'*%#+(#8#(.)1%(#**,0,+3,$@

I.0%LM%,+9)9,A,+/%
$/0)/,96%
Connectingyou
-$%)%PT&ZI%'.0%)5#1#/6%/'%,+9)9,%'.0%,A41'6,,$%
0,1#,$%'+%'.0%1,)(,0$"#4%3)4)5#1#/6%)+(%#+/,0+)1%
3'AA.+#3)/#'+$@
!",%L'++,3/#+9you%40'90)A%(',$%/"#$%56%/,11#+9%
'.0%,A41'6,,$%B")/2$%")44,+#+9%#+%/",%5.$#+,$$@%
W+%=>>KD>?%B,%$.44'0/,(%'.0%1,)(,0$%#+%
3'AA.+#3)/#'+%41)++#+9%)+(%50'.9/%'.0%LEI%
/'%'.0%4,'41,%/"0'.9"%/",%0')($"'B7%3'**,,$%
B#/"%M.$$7%1,)(,0$"#4%*'0.A$%)+(%LEI%A'+/"16%
.4()/,$@%[,%1).+3",(%,A)#1%5)++,0$%*'0%'.0%
,X,3./#8,%/,)A%/'%$,+(%0,9.1)0%.4()/,$%/'%
,A41'6,,$%)+(%)%+,B%'+1#+,%B,,R16%+,B$1,//,07%
Y!"#$%[,,R%)/%&'()*'+,2@%I.0%#+/0)+,/%")$%)1$'%
5,,+%0,8#/)1#$,(%/'%40'8#(,%'.0%,A41'6,,$%B#/"%
)33,$$%/'%/",%1)/,$/%#+*'0A)/#'+7%R+'B1,(9,%
$")0#+9%)+(%5.$#+,$$%/''1$7%)+(%B,%")8,%$,,+%
)+%#+30,)$,%#+%.$)9,@
Beyondyou
YO#8,%6'.0%4)$$#'+%)+(%A)R,%)%(#**,0,+3,%/'%
/",%B'01(%)0'.+(%.$2
Z,6'+(you%#$%)5'./%#+$4#0#+9%)+(%,+9)9#+9%
'.0%4,'41,%)5'./%LM%$'%/")/%/",6%3)+%A)R,%)%
(#**,0,+3,%/'%/",#0%3'AA.+#/6%)+(%/",%
,+8#0'+A,+/@%W/%,+3'.0)9,$%4,'41,%/'%%+(%/",#0%
4)$$#'+%)+(%#+8'18,$%(,8,1'4A,+/%'44'0/.+#/#,$%
'./$#(,%/",%5.$#+,$$%B#/"%'.0%3'AA.+#/6%
4)0/+,0$@%W/%)1$'%$,/$%,X4,3/)/#'+$%'+%,/"#3)1%)+(%
$.$/)#+)51,%4,0*'0A)+3,%)/%&'()*'+,@%W/%B#11%5,%
*.0/",0%(,8,1'4,(%'8,0%/",%3'A#+9%6,)0%/'%9#8,%
,8,06'+,%)/%&'()*'+,%)%3")+3,%/'%3'+/0#5./,%
B",+%#/%3'A,$%/'%LM@
Passion days and payroll giving
[,%9#8,%'.0%,A41'6,,$%)%A#+#A.A%'*%'+,%
)((#/#'+)1%()6%'*%4)#(%)++.)1%1,)8,%,)3"%6,)0%
*'0%8'1.+/,,0#+9%)3/#8#/#,$@%!",$,%4)$$#'+%()6$%
)0,%)%4,0$'+)1%(,8,1'4A,+/%'44'0/.+#/6%/")/%
$.44'0/$%'.0%4,'41,%#+%/",#0%3'AA.+#/6%)+(%
/",%,+8#0'+A,+/@%
!",%/)51,%5,1'B%$"'B$%/")/%B,%")8,%$,,+%)%
$/,)(6%#A40'8,A,+/%#+%/",%+.A5,0%'*%4,'41,%
.$#+9%/",$,%()6$7%B#/"%)%;K@Ja%#+30,)$,%'8,0%
/",%1)$/%/"0,,%6,)0$@
I.0%,A41'6,,$%3)+%A)R,%40,`/)X%('+)/#'+$%
/"0'.9"%'.0%4)60'11%9#8#+9%40'90)A@%!",%
&'()*'+,%-.$/0)1#)%U'.+()/#'+%4)6$%*'0%/",%
)(A#+#$/0)/#8,%3'$/$%/'%,+$.0,%/")/%;>>a%
'*%'.0%,A41'6,,2$%('+)/#'+$%9'%/'%/",#0%
$,1,3/,(%3'AA.+#/6%'09)+#$)/#'+@%W+%=>>KD>?7%
=K%,A41'6,,$%3'+/0#5./,(%A'0,%/")+%i;H7>>>%
/'%3'AA.+#/6%'09)+#$)/#'+$%)30'$$%-.$/0)1#)@

T)$$#'+%()6$% =>>HD=>>J =>>JD=>>K =>>KD=>>?

d.A5,0%'*%,A41'6,,$%/)R#+9%4)$$#'+%()6$ ;?> ;?; ;VQ
!'/)1%"'.0$%'*%8'1.+/,,0#+9%/#A, ;V?K JH:V J?>>

Corporate Responsibility Report 2007 15

I.0%4,'41,
sW%)$R,(%'.0%LEI%B")/%1,)(,0$"#4%A,)+/%)/%&'()*'+,@%
P,%$)#(C%Y_'.%)0,%/",%1,)(,0$7%6'.%)0,%/",%4,'41,%B"'%
('%B")/%6'.%/"#+R%#$%0#9"/%/'%(,1#8,0%/'%'.0%3.$/'A,0$%
B")/%/",6%B)+/7%6'.%)0,%/",%'+,$%B"'%3'A,%.4%B#/"%
/",%#(,)$%)+(%B"'%A)R,%#/%)11%B'0R2@t%&'()*'+,%,A41'6,,@
N#8,0$#/6%#+%'.0%
'09)+#$)/#'+
[,%0,3'9+#$,%/")/%(#8,0$#/6%#$%)%A)b'0%3'+/0#5./'0%
/'%/",%"#9"%1,8,1$%'*%4,'41,%,+9)9,A,+/%)/%
&'()*'+,@%I.0%,X,3./#8,%/,)A%$,,$%(#8,0$#/6%
)+(%#+31.$#'+%)$%)%R,6%$/0)/,9#3%#A4,0)/#8,7%
*.+()A,+/)1%/'%A)#+/)#+#+9%"#9"%4,0*'0A)+3,%
)+(%#+(#8#(.)1%)+(%5.$#+,$$%$.33,$$@
I8,0%/",%4)$/%;=%A'+/"$7%B,%")8,C
h% %0,8#,B,(%)11%'.0%4,'41,%4'1#3#,$%B"#3"%
)((0,$$%#$$.,$%$.3"%)$%,F.)1%,A41'6A,+/%
'44'0/.+#/#,$%\EEI]7%9,+(,0%(#8,0$#/67%)+/#`
(#$30#A#+)/#'+%)+(%")0)$$A,+/7%A)/,0+#/6D
4)/,0+#/6%1,)8,%40'8#$#'+$7%$.4,0)++.)/#'+%
)+(%)++.)1%1,)8,
h% .
% 4()/,(%'.0%4'1#3#,$%/'%0,%,3/%3")+9,$%#+%
9'8,0+A,+/%1,9#$1)/#'+%$.3"%)$%/",%+,B%['0R%
L"'#3,$%1,9#$1)/#'+
h% %#+/0'(.3,(%)%9'8,0+)+3,%$/0.3/.0,%/'%$.44'0/%
'.0%)++.)1%4'1#36%(,8,1'4A,+/%)+(%0,8#,B
h% %)((,(%)%A'0,%0'5.$/%3'A41)#+/%)+(%#+/,0+)1%
0,$'1./#'+%40'3,$$%/'%'.0%EEI%4'1#36%/'%,+$.0,%
/",$,%4'1#3#,$%0,A)#+%8)1#(@%
I.0%*'3.$%'+%(#8,0$#/6%'8,0%/",%4)$/%;=%A'+/"$%
")$%")(%4'$#/#8,%0,$.1/$%)/%/",%$,+#'0%A)+)9,A,+/%
1,8,1@%-((#/#'+)1%*,A)1,%,A41'6,,$%#+%9,+,0)1%
A)+)9,0%4'$#/#'+$%0,40,$,+/%)%H:a%#+30,)$,%
3'A4)0,(%/'%1)$/%6,)0@%
G,+(,0%N#8,0$#/6%#+%&'()*'+,2$%B'0R41)3,%
N#0,3/'0$%%
G,+,0)1%A)+)9,0$%%
S,+#'0%A)+)9,0$%%
EA41'6,,$%%
!'/)1
!'/)1%,A41'6,,$%
\+'/%#+31.(#+9%/",%LEI%r%$,3'+(,,$%'./]
16 Vodafone Australia
WA40'8,(%3)0,,0%
(,8,1'4A,+/%)+(%
-1/"'.9"%B'A,+%3'+/#+.,%/'%5,%B,11%
0,40,$,+/,(%#+%/",%3.$/'A,0%3)0,%/,)A%B#/"#+%
/0)#+#+9%'44'0/.+#/#,$%
&'()*'+,7%A'0,%B'A,+%)0,%90)(.)116%A'8#+9% *'0%'.0%4,'41,
#+/'%0'1,$%/0)(#/#'+)116%'33.4#,(%56%A,+@%!",$,%
N,8,1'4#+9you
#+31.(,%0'1,$%#+%3'AA,03#)1%)+(%A)0R,/#+97%
,+9#+,,0#+9%)+(%+,/B'0R$7%#+*'0A)/#'+% I.0%4,'41,%$.08,6$%")8,%/'1(%.$%/")/%#/%#$%
/,3"+'1'96%)+(%$)1,$%)+(%(#$/0#5./#'+@ ,$$,+/#)1%/")/%B,%40'8#(,%.+#F.,%)+(%3")11,+9#+9%
3)0,,0%)+(%(,8,1'4A,+/%,X4,0#,+3,$@%G#8#+9%
["#1,%B,%3.00,+/16%,A41'6%A'0,%B'A,+%/")+%
,A41'6,,$%/",%'44'0/.+#/6%/'%(0#8,%/",#0%'B+%
A,+7%B,%0,3'9+#$,%/")/%B,%")8,%*,B,0%B'A,+%
3)0,,0$%#$%)+%#A4'0/)+/%4)0/%'*%$R#11$%
#+%$,+#'0%)+(%,X,3./#8,%A)+)9,A,+/%4'$#/#'+$@%
(,8,1'4A,+/%)+(%,A41'6,,%,+9)9,A,+/@%
I8,0%/",%4)$/%6,)07%B,%")8,%",1(%Y/"#+R%/)+R2%
$,$$#'+$%B#/"%*,A)1,%1,)(,0$%)30'$$%/",%5.$#+,$$% N,8,1'4#+9you%,X/,+($%5,6'+(%/0)#+#+9%
#+%'0(,0%/'%.+(,0$/)+(%/",#0%4,0$4,3/#8,%'+% 40'90)A$@%
3)0,,0%40'90,$$#'+%)/%&'()*'+,7%)+(%#A4'0/)+/16% S'A,%#+#/#)/#8,$%(,1#8,0,(%(.0#+9%=>>KD>?%
"'B%B,%3)+%5,$/%$.44'0/%/",A@%!",%$.44'0/% #+31.(,C
#+31.(,$%/",%40'8#$#'+%'*%/"0,,%A'+/"$%4)0,+/)1%
h% %)++.)1%4,0*'0A)+3,%0,8#,B$%)+(%(,8,1'4A,+/%
1,)8,%\*'0%B'A,+%)+(%A,+]%)+(%%,X#51,%0,/.0+% (#$3.$$#'+$%5,/B,,+%,A41'6,,$%)+(%/",#0%1#+,%
/'%B'0R%40)3/#3,$@%W+%=>>KD>?7%H?%'*%'.0%4,'41,% A)+)9,0
/''R%A)/,0+#/6%1,)8,7%B#/"%HK%'*%/",$,%0,/.0+#+9% h% %/",%(#$/0#5./#'+%'*%)%N,8,1'4#+9you%5''R1,/%
/'%B'0R%^%J>a%0,/.0+#+9%'+%)%4)0/`/#A,%5)$#$@% )+(%3'+8,0$)/#'+%3)0($%/'%*)3#1#/)/,%/",$,%
-/%)%91'5)1%1,8,17%&'()*'+,%G0'.4%")$%0,3,+/16% 4,0*'0A)+3,%0,8#,B$
3'+(.3/,(%0,$,)03"%'+%(#8,0$#/6%#+%9,+(,0%)/% h% %)%(,8,1'4A,+/%,X4'%,8,+/%B"#3"%)//0)3/,(%
&'()*'+,%91'5)116%)+(%B,%)#A%/'%.$,%/",% H>>%,A41'6,,$%#+%'.0%L")/$B''(%",)(%'*%3,@%
0,$.1/$%'*%/"#$%0,$,)03"%/'%$")4,%'.0%(#8,0$#/6% S/)11$%"'$/,(%56%Y$'.03,%)%3'.0$,2%40'8#(,0$%)$%
$/0)/,96%#+%-.$/0)1#)@% B,11%)$%#+/,0+)1%&'()*'+,%$/)**%'**,0,(%'.0%
4,'41,%/",%'44'0/.+#/6%/'%%+(%'./%B")/%
(,8,1'4A,+/%40'90)A$%B,0,%)8)#1)51,%)+(%
"'B%/'%)33,$$%/",A@
!",%/'/)1%+.A5,0%'*%/0)#+#+9%()6$%*'0%=>>KD>?%
B)$%;>7V;H@%["#1$/%/"#$%#$%)+%#+30,)$,%*0'A%/",%
40,8#'.$%6,)0%#/%)1$'%0,%,3/$%#+30,)$,(%()/)%
)33.0)36@%I.0%/'/)1%$4,+(%'+%/0)#+#+9%*'0%/",%
6,)0%B)$%i:@?%A#11#'+@%[,%(#(%+'/%3'11,3/%/"#$%
()/)%#+%=>>JD>K@
=>>JD>K =>>KD>?
['A,+ <,+% ['A,+ <,+%
= H = H
? =; ;> ==
=J H= =J JK
KK> J== K?K HV>
KVH JQV ?;: J?=
;=Q: ;=QJ
N,8,1'4#+9%"#9"% L'A4,/#/#8,%0,A.+,0)/#'+%
4,0*'0A#+9%1,)(,0$ )+(%0,3'9+#/#'+ L,1,50)/#+9you
G#8,+%/",%30#/#3)1%0'1,%'.0%1,)(,0$%41)6%#+%(0#8#+9% M,B)0(#+9you
,+9)9,A,+/%)+(%"#9"%4,0*'0A)+3,7%B,%)0,% M,3'9+#/#'+%#$%'+,%'*%/",%/'4%(0#8,0$%'*%,A41'6,,%
[,%")8,%(,8,1'4,(%)%"#9"16%3'A4,/#/#8,% ,+9)9,A,+/@%N.0#+9%=>>KD>?7%B,%(,8,1'4,(%)%
*'3.$,(%'+%9#8#+9%1,)(,0$%/",%$R#11$%/'%
0,A.+,0)/#'+%4)3R)9,%*'0%)11%&'()*'+,% *0)A,B'0R%/")/%)1#9+$%(,$#0,(%,A41'6,,%
.+(,0$/)+(%)+(%$")0,%5,$/%40)3/#3,$%#+%
,A41'6,,$@%W/%#+31.(,$%)+%)++.)1%;>a% 5,")8#'.0$%/'%&'()*'+,2$%5.$#+,$$%9')1$@%
0,1)/#'+%/'%,+9)9,A,+/@%
$.4,0)++.)/#'+%3'+/0#5./#'+%)+(%)%%8,`B,,R% !",%40'90)A%,+)51,$%'.0%1,)(,0$%/'%40'A'/,%
!",%$#+91,%A'$/%4'B,0*.1%/"#+9%B,%")8,%('+,% 1,)8,%,+/#/1,A,+/%*'0%,A41'6,,$%)*/,0%/B'% &'()*'+,2$%"#9"%4,0*'0A)+3,%)+(%8)1.,$`5)$,(%
#$%/'%$,/%/",%,X4,3/)/#'+%/")/%'.0%1,)(,0$%B#11% 6,)0$%'*%$,08#3,@%[,%)1$'%0,9.1)016%40'8#(,% 3.1/.0,%)+(%#+8'18,$%,8,06%,A41'6,,%#+%
1,)(%)+(%(,1#8,0%0,$.1/$%/"0'.9"%/",#0%4,'41,@% #+*'0A)/#'+%)5'./%0,B)0(%'**,0#+9$%)+(% 3,1,50)/#+9%"#9"%4,0*'0A)+3,@
[,%")8,%#+/0'(.3,(%/",%*'11'B#+9%#+#/#)/#8,$C (,8,1'4A,+/%'44'0/.+#/#,$@ !",%/"0,,%1,8,1$%'*%0,B)0(%)0,%"#9"1#9"/,(%#+%/",%
h% %)%A'+/"16%Y,p40,$$'%0'.+(/)51,%50,)R*)$/% (#)90)A%5,1'B@
$,0#,$2%B"#3"%,X41'0,$%,+9)9,A,+/%#$$.,$%
$.3"%)$%#++'8)/#8,%1,)(,0$"#47%(#8,0$#/6%)+(%
9,+,0)/#'+%p%)+(%_
h% %YO,)(#+9%"#9"%4,0*'0A)+3,2%)+(%Y"#9"%
4,0*'0A)+3,%3)0,,0%3'+8,0$)/#'+$2%/'%",14%
1,)(,0$%A)#+/)#+%)%*'3.$%'+%"#9"%4,0*'0A)+3,
h% %)%Y0,$#1#,+/%1,)(,0$"#4%40'90)A2%/'%40'8#(,%
4,'41,%1,)(,0$%B#/"%/",%/''1$%/'%1,)(%#+%)% !0)#+#+9% =>>JD=>>K =>>KD=>>?
PT&ZI@%O).+3",(%(.0#+9%=>>KD>?7%#/%*'3.$,$% !'/)1%/0)#+#+9%()6$ HHKJ ;>V;H
'+%5.#1(#+9%4,0$'+)1%0,$#1#,+3,7%5)1)+3#+9%
4,0*'0A)+3,%)+(%40,$$.0,%B"#1,%5,#+9% !'/)1%/0)#+#+9%$4,+( N)/)%+'/%3'11,3/,( i:@?%A#11#'+
'4/#A#$/#3%)+(%(#$3#41#+,(@%!",%40'90)A%#$%
0.+%B#/"%'.0%4,'41,%1,)(,0$%)30'$$%)11%
&'()*'+,%-.$/0)1#)+%$#/,$@%

L,1,50)/#+9you
Stars Heros Legends
W+$/)+/%/")+R%6'. I.0%0'1,%A'(,1$ T,'41,$2%3"'#3,
m,8,06()6 mF.)0/,016 m)++.)1
<)+)9,0%)+(% <)+)9,0 EA41'6,,
,A41'6,,%+'A#+)/,( +'A#+)/,( +'A#+)/,(

Corporate Responsibility Report 2007 17

I.0%4,'41,
EA41'6,,%",)1/"7%$)*,/6% P,)1/"%r%$)*,/6% =>>HD=>>J =>>JD=>>K =>>KD=>>?
)+(%B,115,#+9 ['0R%)33#(,+/$ ;K =: ;:
O''R#+9'./*'0you O'$/%/#A,%)33#(,+/$%\O!-] V H :
I.0%B,115,#+9%40'90)A%(,1#8,0$%)%0)+9,%'*% O!-%*0,F.,+36%0)/,%\4,0%;>>>%,A41'6,,$] K@QK =@V? =@H
#+#/#)/#8,$%/")/%*)3#1#/)/,%)%",)1/"6%1#*,$/61,%)+(% I33.4)/#'+)1%",)1/"%40'51,A$%0,$.1/#+9%#+% d- J ?
1#*,%3"'#3,$%#+%'0(,0%/'%30,)/,%")44#,0%)+(%A'0,% 1'$/%/#A,%\IPT`O!]
0,$#1#,+/%,A41'6,,$@%
IPT`O!%*0,F.,+36%0)/, d- :@?= J@K;
[,%40')3/#8,16%A)+)9,%B'0R%",)1/"%)+(%$)*,/6%
\PrS]%#$$.,$%/'%40,8,+/%#+b.0#,$%)+(%#11+,$$,$%
)A'+9%,A41'6,,$%)+(%8#$#/'0$@% S'A,%'/",0%PrS%#+#/#)/#8,$%#+31.(,C h% %3'+(.3/#+9%B'0R41)3,%PrS%#+$4,3/#'+$%'*%
!",%PrS%A)+)9,A,+/%$6$/,A%#$%5)$,(%'+% h% %.+(,0/)R#+9%)%5#`)++.)1%).(#/%'*%'.0%4)0/+,0$% )11%&'()*'+,%3'+/0'11,(%B'0R%)0,)$%,8,06%
&'()*'+,%G0'.42$%91'5)1%A'(,1%*'0%3'+/#+.'.$% /")/%")8,%'4,0)/#'+$%B"#3"%)0,%4'/,+/#)116% /B'%A'+/"$
#A40'8,A,+/@%-$%4)0/%'*%/"#$%A'(,17%B,% "#9"%0#$R%/'%'.0%4,'41,7%/",#0%,A41'6,,$%'0% h% %(,8,1'4#+9%)%YA'5#1,%4"'+,$%)+(%'/",0%
3'+/#+.'.$16%A'+#/'0%4,0*'0A)+3,%)+(%3'+(.3/% /",%4.51#3 ,1,3/0'+#3%(,8#3,$%#+%8,"#31,$2%4'1#36%B"#3"%
).(#/$%/'%&'()*'+,%G0'.42$%91'5)1%PrS%$/)+()0($ 0,3'9+#$,$%/",%0#$R$%)$$'3#)/,(%B#/"%#A40'4,0%
h% %A)#+/)#+#+9%)%3'A41#)+/%B'0R,02$%
-%$.AA)06%'*%'.0%PrS%0,3'0(%'8,0%/",%4)$/% 3'A4,+$)/#'+%$6$/,A%/'%A#+#A#$,%/",% .$,%'*%A'5#1,%4"'+,$%)+(%'/",0%,1,3/0'+#3%
/"0,,%6,)0$%#$%40'8#(,(%#+%/",%/)51,%)5'8,@ ,3'+'A#3%)+(%,A'/#'+)1%3'$/%'+%)+% (,8#3,$%B"#1,%(0#8#+9
!",%/)51,%$"'B$%)%$1#9"/%#+30,)$,%#+%/",% #+b.0,(%B'0R,0 h% %0,4'0/#+9%'.0%PrS%4,0*'0A)+3,%/'%&'()*'+,%
*0,F.,+36%0)/,%'*%'33.4)/#'+)1%",)1/"%40'51,A$% h% %40'8#(#+9%)11%+,B%"#0,$%B#/"%#+*'0A)/#'+7% G0'.4%8#)%F.)0/,016%)+(%)++.)1%PrS%M,4'0/$@%
'8,0%/",%1)$/%/"0,,%6,)0$@%!"#$%B)$%40#A)0#16% /0)#+#+9%)+(%$.4,08#$#'+%/'%4,0*'0A%/",#0%
(.,%/'%'.0%,09'+'A#3%40)3/#3,$%)+(%/'%)((0,$$% 0'1,$%#+%)%$)*,%A)++,0
/"#$%B,%)0,%#A41,A,+/#+9%)+%,09'+'A#3%
,(.3)/#'+%)+(%B'0R$/)/#'+%#A40'8,A,+/%
$/0)/,96%(.0#+9%=>>?D>Q@

P#9"1#9"/$%*0'A%'.0%B,115,#+9%40'90)A%=>>KD=>>?%
h% %!",%B,115,#+9%#+/0)+,/%$#/,%B)$%0,`1).+3",(@%!",%$#/,%#$%+'B%.4()/,(%,)3"%A'+/"%)+(%
40'8#(,$%,A41'6,,$%B#/"%)33,$$%/'%)%B,)1/"%'*%#+*'0A)/#'+%$.3"%)$%",)1/"%3)13.1)/'0$7%
/#4$%'+%",)1/"6%,)/#+9%'./%)+(%,X,03#$,@%EA41'6,,$%3)+%)1$'%)33,$$%)(8#3,%*0'A%)+%
'+1#+,%+./0#/#'+#$/@%
h% %W+%<)6%=>>K7%B,%3'+(.3/,(%)%B,115,#+9%$.08,6%B"#3"%0,3,#8,(%)%:?a%0,$4'+$,%0)/,@%
U,,(5)3R%*0'A%/",%$.08,6%B)$%.$,(%/'%(,8,1'4%B,115,#+9%#+#/#)/#8,$%(.0#+9%=>>KD>?@
h% [
% ,%",1(%H?%B,115,#+9%$,A#+)0$%)30'$$%)11%$#/,$%)+(%:Ja%'*%'.0%,A41'6,,$%)//,+(,(@%
h% [
% ,%#+/0'(.3,(%)%+,B%%,X#51,%B'0R%40)3/#3,%4'1#36%B"#3"%9#8,$%,A41'6,,$%/",%'4/#'+%
/'%B'0R%*0'A%"'A,@

What are we committed to doing?

Z6%<)03"%=>>QC Z6%<)03"%=>>QC Z6%<)03"%=>>QC
[,%B#11%*.0/",0%(,8,1'4% [,%B#11%A)#+/)#+ [,%B#11%A)#+/)#+%'0%
/",%Z,6'+(you%#+#/#)/#8,% '.0%4'$#/#'+%)A'+9% #A40'8,%1'$/%/#A,%
$'%/")/%,8,065'(6%3'.+/$% P,B#//2$%5,$/%,A41'6,0$% )33#(,+/%4,0*'0A)+3,%
B",+%#/%3'A,$%/'%LM #+%-.$/0)1#)%)+( *0'A%/",%5)$,1#+,%'*%
d,B%g,)1)+( /"0,,%1'$/%/#A,%)33#(,+/$%
#+%=>>KD>?@

18 Vodafone Australia
Marketplace

Corporate Responsibility Report 2007 19

Marketplace summary

What’s it Since entering the Australian market in 1992, we have grown our
customer base to more than 3.69 million customers. Our goal is to be
all about? Australia’s most trusted telecommunications brand.
Our partners and suppliers are also an integral part of our business, so we
spend considerable time working with them to ensure they understand our
commitment to being a responsible company and acting in an ethical way.

3.69m Vodafone
customers

What have Supplier performance management for tier one suppliers

we done? Assessment of new suppliers

• CR is the first of six required performance pillars
(along with financial, technology, commercial,
delivery and quality)
Qual
ific • Qualification of new suppliers includes
at i
factors of CR risk and spend

on
Driving improvements
in performance
Optimisation

• Supplier improvement
projects for poor- Sourcing
performing suppliers
• Site assessments of
strategy
existing suppliers on a basis
of risk and performance
n

t
io

lua Measurement of existing suppliers

Eva • Ongoing bi-annual monitoring of tier 1
through a scorecard. CR accounting for 10%
of the overall evaluation score
• Supplier awards based on score card results.

What are we Customers:

committed By March 2008:

to doing? Finalise the development
and deployment of
‘parental lock’. Parental
lock will apply to our
proprietary network
(Vodafone live!).

20 Vodafone Australia
 L.$/'A,0$C
[,%5,1#,8,%#+%A)0R,/#+9%/",%
40'(.3/$%)+(%$,08#3,$%B,%$,11%
#+%)%0,$4'+$#51,7%"'+,$/7%(,3,+/7%
$/0)#9"/%*'0B)0(%)+(%*)#0%B)6@%
[,%5,1#,8,%/")/%0,$4'+$#51,%
A)0R,/#+9%#$%)+%#+/,90)1%4)0/%
'*%LM@
!"0'.9"%#A40'8#+9%/,3"+'1'967%
'.0%3.$/'A,0$%+'B%")8,%)33,$$%
/'%A)+6%+,B%40'(.3/$%)+(%
$,08#3,$%)+(%)%0)+9,%'*%A'5#1,%
3'+/,+/%$,08#3,$7%#+%)((#/#'+%/'%
/",%)5#1#/6%/'%A)R,%$/)+()0(%
L.$/'A,0$C
W+%=>>H7%B,%#A41,A,+/,(%0,$4'+$#51,%A)0R,/#+9%
9.#(,1#+,$%/")/%B,0,%(,8,1'4,(%56%&'()*'+,%
G0'.4%/'%40'8#(,%31,)0%,X4,3/)/#'+$%'+%/",%
1)+9.)9,%)+(%3'+/,+/%/'%5,%.$,(%#+%A)0R,/#+9%
)3/#8#/#,$@
[,%")8,%40'8#(,(%/0)#+#+9%'+%
/",$,%9.#(,1#+,$%*'0%'.0%
A)0R,/#+9%,A41'6,,$%)+(%
4)0/+,0$%'8,0%/",%1)$/%/"0,,%
6,)0$@%W+%=>>J7%B,%3'A41,/,(
)%$,1*`)$$,$$A,+/%'*%'.0%
A)0R,/#+9%/'%)$$,$$%'.0%
4,0*'0A)+3,%)9)#+$/%/",%
9.#(,1#+,$@%W+%)((#/#'+7%)11%
)(8,0/#$#+9%#$%5,+3"A)0R,(%
)9)#+$/%/",%9.#(,1#+,$%5,*'0,%#/%#$%
0,1,)$,(%#+%/",%A,(#)@%[#/"%/",%
%%%L.$/'A,0$C
Z6%<)03"%=>>VC
O).+3"%)+%#+/,0+)1
'+`1#+,%40#8)36%
)B)0,+,$$%40'90)A
/'%(,$30#5,%&'()*'+,2$%
40#8)36%4'1#36%)+(%B")/
#/%A,)+$%*'0%,A41'6,,$@
8'#3,%3)11$%)+(%$,+(%/,X/%
A,$$)9,$@%!"#$%#+30,)$,(%
)33,$$%40'8#(,$%5,+,%/$%*'0%'.0%
3.$/'A,0$%)+(%'.0%5.$#+,$$7%
"'B,8,07%)$%B#/"%)11%+,B%
40'(.3/$%)+(%$,08#3,$7%#/%")$%
/",%4'/,+/#)1%*'0%A#$.$,@
!",%4'/,+/#)1%A#$.$,%'*%A'5#1,%
3'+/,+/%3)+%0)+9,%*0'A%
#+)440'40#)/,%.$,%'*%$'3#)1%
+,/B'0R#+9%*'0.A$%/"0'.9"%/'%
#$$.,$%1#R,%5#11%$"'3R%\B",0,%/",%
3.$/'A,0%#$%$.040#$,(%56%/",%
#+/0'(.3/#'+%'*%)33,$$%/'%
A'5#1,%3'+/,+/%$,08#3,$%B,%
")8,%.+(,0/)R,+%)%+.A5,0%
'*%#+#/#)/#8,$%)+(%")8,%
5,,+%8,06%)3/#8,%B#/"#+%/",%
/,1,3'AA.+#3)/#'+%#+(.$/06%
/'%40'8#(,%3.$/'A,0$%B#/"%/",%
)440'4#)/,%40'/,3/#'+%A,)$.0,$%
/'%A)+)9,%/",#0%.$,%'*%/",$,%
+,B%$,08#3,$%)+(%0,(.3,%/",%0#$R%
'*%A#$.$,@%[,%)1$'%5,1#,8,%/")/%
5,#+9%/0)+$4)0,+/%B#/"%'.0%
%%%S.4416%3")#+C
Z6%<)03"%=>>QC
-3"#,8,%;>>a%*'11'B%
.4%B#/"#+%/"0,,%
A'+/"$%*'0%)11%1'3)1%
)+(%91'5)1%$.441#,0$%
#(,+/#%,(%)$%"#9"%0#$R%
(.0#+9%F.)1#%3)/#'+@
3'$/%'*%/",#0%5#11]%)+(%3'+$.A,0%
(,5/@%[,%)0,%3'AA#//,(%/'%
40'8#(#+9%3'+$.A,0%)(8#3,%)+(%
B",0,%+,3,$$)06%#A41,A,+/%
40'/,3/#'+%/'%,+$.0,%/")/%'.0%
3.$/'A,0$%)0,%)51,%/'%A)+)9,%
/",#0%'B+%.$,%'*%/",$,%+,B%
40'(.3/$%)+(%$,08#3,$@%[,%)0,%
)1$'%3'AA#//,(%/'%)('4/#+9%
/",%"#9",$/%$/)+()0($%/'%
$)*,9.)0(%'.0%3.$/'A,0$%
4,0$'+)1%#+*'0A)/#'+@
3.$/'A,0$%#$%#A4'0/)+/%)+(%)$%
)%0,$.1/7%")8,%3'AA#//,(%/'%
5,#+9%31,)0%#+%0,1)/#'+%/'%'.0%
3'AA.+#3)/#'+$%)5'./%40#3#+9@
S.4416%3")#+C
[,%)0,%3'AA#//,(%/'%,+$.0#+9%
/")/%1)5'.0%)+(%,+8#0'+A,+/)1%
$/)+()0($%#+%'.0%$.4416%3")#+%
)0,%A)#+/)#+,(%)+(%B,%5,1#,8,%
/")/%B,%")8,%/",%)5#1#/6%/'%
#+%.,+3,%'.0%4)0/+,0$%)+(%
$.441#,0$@%&'()*'+,%G0'.4%")$%
40'(.3,(%)%3'(,%'*%,/"#3)1%
4.03")$#+9%B"#3"%B,%
#+3'04'0)/,%#+/'%'.0%1'3)1%
3'+/0)3/$%B#/"%)440'40#)/,%
4)0/+,0$%)+(%$.441#,0$@%
&'()*'+,%G0'.4%#$%)1$'%B'0R#+9%
91'5)116%B#/"%'/",0%#+*'0A)/#'+%
S.4416%3")#+
[,%('%+'/%")8,%A)+.*)3/.0#+9%
*)3#1#/#,$%)+(%)0,%/",0,*'0,%
0,1#)+/%'+%$'.03#+9%/",%9''($%
B,%.$,%)+(%$,11%*0'A%'.0%
4)0/+,0$%)+(%$.441#,0$@%[,%/06%
/'%(0#8,%LM%3")+9,%56%4)$$#+9%
'.0%LM%4'1#3#,$%)+(%8)1.,$%
/"0'.9"'./%'.0%$.4416%3")#+@%
3'AA.+#3)/#'+$%/,3"+'1'96%
3'A4)+#,$%/'%,$/)51#$"%)%
3'AA'+%)440')3"%/'%$.441#,0%
)$$,$$A,+/%/"0'.9"%'.0%
A,A5,0$"#4%'*%/",%G1'5)1
,`S.$/)#+)5#1#/6%W+#/#)/#8,@%
[,%5,1#,8,%/"#$%3'AA'+
#+(.$/06%)440')3"%B#11%40'A'/,%
3'+$#$/,+/%)+(%,**,3/#8,%
,+9)9,A,+/%B#/"#+%/",
$.4416%3")#+@
[,%")8,%)$$,$$,(%'.0%/#,0%'+,%
$.441#,0$%)9)#+$/%/",%$#X%4#11)0$%
'*%'.0%$.441#,0%4,0*'0A)+3,%
A)+)9,A,+/%A'(,17%#+31.(#+9%
LM7%5,*'0,%)+6%3'+/0)3/%#$%
)B)0(,(@%[,%")8,%)1$'%1).+3",(%
)%B"#$/1,%51'B#+9%A,3")+#$A%
*'0%$.441#,0$%3)11,(%YS4,)R%e42@
Corporate Responsibility Report 2007 21
I.0%3.$/'A,0$

!"#$%$,3/#'+%'./1#+,$%"'B%B,%)440')3"%LM%B#/"%'.0%3.$/'A,0$7%$.441#,0$
)+(%4)0/+,0$%#+%-.$/0)1#)@%[,%/)R,%0,$4'+$#5#1#/6%#+%'.0%A)0R,/41)3,%/"0'.9"%
)((0,$$#+9%#$$.,$%$.3"%)$%0,$4'+$#51,%A)0R,/#+97%A'5#1,%3'+/,+/7%$4)A7%
31,)0%40#3#+97%40#8)36%)+(%$.4416%3")#+%A)+)9,A,+/@
What’s it all about?
[#/"%A'0,%/")+%VQa%A)0R,/%4,+,/0)/#'+%#+%
-.$/0)1#)7%A'5#1,%3'AA.+#3)/#'+%#$%41)6#+9%)+%
#+30,)$#+916%$#9+#%3)+/%4)0/%#+%/",%()#16%1#8,$%'*%
A)+6%-.$/0)1#)+$@%<'5#1,%.$)9,%#$%90'B#+9%*)$/,0%
/")+%/",%90'B/"%#+%/",%/0)(#/#'+)1%Y%X,(%1#+,2%
A)0R,/@%I+,%'*%/",%R,6%(0#8,0$%'*%/"#$%/0,+(%#$%
/",%0'1,%/")/%A'5#1,$%)0,%41)6#+9%#+%/",%(,1#8,06%
'*%*.+3/#'+)1%$,08#3,$7%A'5#1,%3'+/,+/%)+(%
#+/,0)3/#8,%#+*'/)#+A,+/@
L0,)/#+9%)+(%A)#+/)#+#+9%3.$/'A,0%/0.$/%)+(%
1'6)1/6%#$%+'/%b.$/%)5'./%'**,0#+9%/",%0#9"/%40'(.3/$%
)+(%$,08#3,$@%!0.$/%3'A,$%B#/"%/)R#+9%0,$4'+$#5#1#/6%
)$%)%5.$#+,$$%)+(%5,")8#+9%#+%)+%,/"#3)1%B)6@%
[,%/)R,%0,$4'+$#5#1#/6%)$%)%5.$#+,$$%56C
h% %0,$4'+$#51,%A)0R,/#+9C%/"#$%A,)+$%A)R#+9%
$.0,%'.0%3'AA.+#3)/#'+$%)0,%)1B)6$%
0,$4'+$#51,7%"'+,$/7%(,3,+/7%$/0)#9"/%*'0B)0(%
)+(%*)#0@%[,%5,1#,8,%/",%3'+$#$/,+/%)441#3)/#'+%
'*%'.0%0,$4'+$#51,%A)0R,/#+9%9.#(,1#+,$%#$%)+%
#A4'0/)+/%4)0/%'*%LM
h% %40'A'/,%/",%$)*,%.$,%'*%A'5#1,%/,3"+'1'96
h% %40'8#(,%3'+$.A,0%)(8#3,%)+(%B",0,%+,3,$$)06%
#A41,A,+/%A,)$.0,$%/'%,+$.0,%/")/%'.0%
3.$/'A,0$%)0,%)51,%/'%A)+)9,%/",#0%'B+%.$,%
'*%+,B%40'(.3/$%)+(%$,08#3,$%$.3"%)$%A'5#1,%
3'+/,+/%$,08#3,$
h% %3'AA.+#3)/,%31,)016%$'%'.0%3.$/'A,0$%
.+(,0$/)+(%/",%3'$/$%'*%'.0%$,08#3,$%)+(%
3)+%A)R,%#+*'0A,(%3"'#3,$@%!0)+$4)0,+/%
40#3#+9%#$%)+%#A4'0/)+/%4)0/%'*%'.0%0,1)/#'+$"#4%
B#/"%3.$/'A,0$
h% %40'/,3/%'.0%3.$/'A,0$2%40#8)36%)+(%$)*,9.)0(%
/",%4,0$'+)1%#+*'0A)/#'+%/",6%40'8#(,%/'%.$%
/'%(,1#8,0%'.0%40'(.3/$%)+(%$,08#3,$%/'%/",A
<)/,0#)1%#$$.,$%)+(%$/)R,"'1(,0$%)**,3/,(%56%
3.$/'A,0%0,1)/,(%LM%#$$.,$%)0,%'./1#+,(%#+%/",%
/)51,%5,1'B@
What have we done?
h% %0,$4'+$#51,%A)0R,/#+9
h% %$)*,%.$,%'*%A'5#1,%/,3"+'1'96
h% %A'5#1,%3'+/,+/%9.#(,1#+,$%*'0%'.0%
A)+)9,(%4)0/+,0$
h% %A'5#1,%$3)A$%)+(%$4)A
h% %31,)0%40#3#+9
h% %40,`A'(,0)/,(%A'5#1,%3")/%$,08#3,$
h% %5#11%$"'3R
h% %'./$/)+(#+9%(,5/
h% %3.$/'A,0%40#8)36
[,%b.$/%+,,(%A'0,%8)0#,/6q%
-++,%f,11,//%A)+)9,$%'.0%
&)0#,/6%4)0/+,0$"#4%#+%S-@%
W%")8,%5,,+%B'0R#+9%'+%'.0%&)0#,/6%4)0/+,0$"#4
*'0%:%6,)0$7%#+31.(#+9%)%3).$,%0,1)/,(%A)0R,/#+9%
3)A4)#9+%,+3'.0)9#+9%3.$/'A,0$%/'%b'#+%&'()*'+,%
)+(%",14%&)0#,/6@
&)0#,/6%#$%)%3")0#/6%/")/%40'8#(,$%%+)+3#)1%$.44'0/%)+(%
)3/#8#/#,$%*'0%$#3R7%(#$)51,(%'0%(#$)(8)+/)9,(%3"#1(0,+%
.+(,0%/",%)9,%'*%;Q@%&'()*'+,%#+%S'./"%-.$/0)1#)%#$%
/",%A)b'0%$4'+$'0%'*%/B'%&)0#,/6%)3/#8#/#,$C
h% %/",%S'./"%-.$/0)1#)%&)0#,/6%Z)$"%B"#3"%#$%)+%,#9"/%
()6%(0#8,%#+%/",%3'.+/06%B#/"%*0#,+($@%!",%=>>K%
S'./"%-.$/0)1#)+%&)0#,/6%Z)$"%")$%5,,+%(,$30#5,(%
56%A)+6%)$%/",%5,$/%#+%/",%,8,+/2$%"#$/'06%)+(%#/%
0)#$,(%)+%#+30,(#51,%i;@H%A#11#'+%\+,/]%*'0%3"#1(0,+%
#+%+,,(%#+%S'./"%-.$/0)1#)@%
h% %L'++,3/%U'0%f#($%B"#3"%#$%)%3).$,%0,1)/,(%
A)0R,/#+9%)3/#8#/6%30,)/,(%#+%4)0/+,0$"#4%B#/"%
&)0#,/6@%!"#$%#+#/#)/#8,%",14$%$.44'0/%*.+(%0)#$#+9%
)3/#8#/#,$%)$%B,11%)$%3'++,3/$%3.$/'A,0$%/'%
&'()*'+,@%[",+%)%3.$/'A,0%3'++,3/$%/'%'.0%
iHV%<)X#%L)4%3'+/0)3/%%*'0%=H%A'+/"$%B,%('+)/,%
iJ>%'+%/",#0%%5,")1*%/'%&)0#,/6@%
U'0%A'0,%#+*'0A)/#'+%8#$#/C%BBB@8)0#,/6$)@'09@).D
3'++,3/*'0R#($@%
W%)A%,X/0,A,16%4)$$#'+)/,%)5'./%'.0%4)0/+,0$"#4%
)+(%1'8,%/")/%W%3)+%4,0$'+)116%A)R,%)%(#**,0,+3,%
/"0'.9"%A6%B'0R@
%

<)/,0#)1%#$$.,$%*'0%'.0%3.$/'A,0$
<)/,0#)1%#$$.,$ S/)R,"'1(,0$%)**,3/,(
M,$4'+$#51,%<)0R,/#+9 L'+$.A,0$%\'.0%,X#$/#+9%)+(%4'/,+/#)1%3.$/'A,0$]%
T0'(.3/$%)+(%$,08#3,$ M,9.1)/'0$%#+31.(#+9C%
<'5#1,%L'+/,+/% h% !% ",%-.$/0)1#)+%L'AA.+#3)/#'+$%)+(%<,(#)%-./"'0#/6%\-L<-]%40'A'/,$%$,1*`0,9.1)/#'+%)+(%3'A4,/#/#'+%#+%/",%
/,1,3'AA.+#3)/#'+$%#+(.$/06%B"#1,%40'/,3/#+9%3'+$.A,0$%)+(%'/",0%$/)R,"'1(,0$%
L1,)0%T0#3#+9
h% !% ,1,3'AA.+#3)/#'+$%W+(.$/06%IA5.($A)+%\!WI]%#$%)+%#+(,4,+(,+/%9'8,0+A,+/%)+(%3'+$.A,0%'09)+#$)/#'+%)+(%#$%
T0#8)36 )./"'0#$,(%/'%#+8,$/#9)/,%3'A41)#+/$%)5'./%/",%40'8#$#'+%'0%$.4416%'*%/,1,3'AA.+#3)/#'+$%)+(%#+/,0+,/%$,08#3,$
S)*,%.$,%'*% h% -
% .$/0)1#)+%L'A4,/#/#'+%)+(%L'+$.A,0%L'AA#$$#'+%\-LLL]%")$%0,$4'+$#5#1#/6%*'0%3'A4,/#/#'+%)+(%,3'+'A#3%0,9.1)/#'+%
A'5#1,%/,3"+'1'96 '*%/",%/,1,3'AA.+#3)/#'+$%#+(.$/06%#+31.(#+9%0,9.1)/#+9%40#3#+97%)33,$$%)+(%3'+$.A,0%40'/,3/#'+@%
h% L
% 'AA.+#3)/#'+$%-11#)+3,%#$%/",%#+(.$/062$%$,1*`0,9.1)/'06%5'(67%/",%-.$/0)1#)+%L'AA.+#3)/#'+$%W+(.$/06%U'0.A%\-LWU]%
50)+(%'*%/"#$%'09)+#$)/#'+%(,8,1'4$%L'(,$%/")/%)4416%/'%&'()*'+,%-.$/0)1#)@
S/)/,%G'8,0+A,+/%U)#0%!0)(#+9%N,4)0/A,+/$%\$.3"%)$%/",%N,4)0/A,+/%'*%U)#0%!0)(#+9%#+%dS[]%)+(%/",#0%<#+#$/,0$%
!",%N,4)0/A,+/%'*%L'AA.+#3)/#'+$7%W+*'0A)/#'+%!,3"+'1'96%)+(%/",%-0/$%\NLW!-]%)+(%/",%U,(,0)1%<#+#$/,0$%*'0%L'AA.+#3)/#'+$
<)+)9,(%T)0/+,0$%)+(%$.441#,0$%\$.441#,0$%/")/%B,%3'+/0)3/%/'%40'8#(,%$,08#3,$%#+31.(#+9%A'5#1,%3'+/,+/%/'%'.0%3.$/'A,0$]
L'+$.A,0$2%!,1,3'AA.+#3)/#'+$%d,/B'0R%\L!d]%)%+)/#'+)1%3')1#/#'+%'*%3'+$.A,0%)+(%3'AA.+#/6%'09)+#$)/#'+$%/")/%0,40,$,+/$%
3'AA.+#/6%#+/,0,$/$%#+%/",%+)/#'+)1%4'1#36%)0,+)%'+%/,1,3'AA.+#3)/#'+$%#$$.,$%
P.A)+%0#9"/$%)+(%3#8#1%1#5,0/#,$%90'.4$7%3"#1(%40'/,3/#'+%3'AA.+#/6%'09)+#$)/#'+$

22 Vodafone Australia
Marketplace

Corporate Responsibility Report 2007 23

M,$4'+$#51,%A)0R,/#+9
W+%=>>H%B,%#A41,A,+/,(%0,$4'+$#51,%A)0R,/#+9%
9.#(,1#+,$%/")/%B,0,%(,8,1'4,(%56%&'()*'+,%
G0'.4%/'%40'8#(,%31,)0%,X4,3/)/#'+$%'+%/",%
1)+9.)9,%)+(%3'+/,+/%/")/%B)$%/'%5,%.$,(%
91'5)116%56%&'()*'+,%3'A4)+#,$%#+%A)0R,/#+9%
)3/#8#/#,$@%[,%")8,%40'8#(,(%/0)#+#+9%'+%/",$,%
9.#(,1#+,$%*'0%'.0%A)0R,/#+9%,A41'6,,$%)+(%
4)0/+,0$%'8,0%/",%1)$/%/"0,,%6,)0$@%W+%=>>J7%B,%
3'A41,/,(%)%$,1*`)$$,$$A,+/%'*%'.0%A)0R,/#+9%/'%
)$$,$$%'.0%4,0*'0A)+3,%)9)#+$/%/",%9.#(,1#+,$@%
W+%)((#/#'+7%)11%)(8,0/#$#+9%#$%5,+3"A)0R,(%)9)#+$/%
/",%9.#(,1#+,$%5,*'0,%#/%#$%0,1,)$,(%#+%/",%A,(#)@
I+,%R,6%3'A4'+,+/%'*%'.0%0,$4'+$#51,%
A)0R,/#+9%9.#(,1#+,$%#$%/")/%/",6%'./1#+,%B",0,%
'.0%A)0R,/#+9%,**'0/$%B#11%5,%/)09,/,(@%-$%4)0/%
'*%/"#$%0,$4'+$#51,%A)0R,/#+9%4"#1'$'4"67%
B,%")8,%(,3#(,(%+'/%/'%/)09,/%)+6'+,%.+(,0%
;Q%6,)0$%'*%)9,@%
W+%)((#/#'+%/'%)11%)(8,0/#$#+9%5,#+9%5,+3"A)0R,(%
)9)#+$/%/",%9.#(,1#+,$%5,*'0,%#/%#$%0,1,)$,(%#+%/",%
A,(#)7%'.0%A)0R,/#+9%0,8#,B%40'3,$$%)1$'%
0,F.#0,$%/")/%,8,06%4#,3,%'*%)(8,0/#$#+9%#$%
0,8#,B,(%56%'.0%1,9)1%/,)A%)+(%$#9+,(%'**%
)/%/",%9,+,0)1%A)+)9,0%1,8,1@
S)*,%.$,%'*%A'5#1,%
/,3"+'1'96
[,%5,1#,8,%#/%#$%'.0%0,$4'+$#5#1#/6%/'%40'A'/,%/",%
$)*,%)+(%)440'40#)/,%.$,%'*%A'5#1,%/,3"+'1'96@%
-$%)%0,$.1/%B,%")8,%40'(.3,(%/B'%1,)%,/$C
h% %<'5#1,%4"'+,$%)+(%(0#8#+9C%/"#$%40'8#(,$%
)(8#3,%'+%"'B%/'%.$,%A'5#1,%4"'+,$%$)*,16%
)+(%B#/"#+%0,3'9+#$,(%9.#(,1#+,$%/'%3'A416%
B#/"%/",%1)B7%A#+#A#$,%0#$R%)+(%,+$.0,%$)*,%
(0#8#+9@%
h% %<'5#1,%4"'+,%,/#F.,//,C%B"#1,%A'5#1,%
3'AA.+#3)/#'+%40'8#(,$%A)+6%5,+,%/$7%
#+31.(#+9%3'+8,+#,+3,7%%,X#5#1#/6%)+(%4,0$'+)1%
$,3.0#/67%#/%3)+%$'A,/#A,$%5,%#+/0.$#8,%/'%'/",0$@%
!"#$%1,)%,/%'./1#+,$%)%0)+9,%'*%$#/.)/#'+$%#+%
B"#3"%A'5#1,%4"'+,%,/#F.,//,%3'A,$%#+/'%41)6@
Z'/"%/",$,%1,)%,/$%3)+%5,%*'.+(%)/%
www.vodafone.com.au/responsibility/
consumer
T0'(.3/$%)+(%$,08#3,$
Mobile content
[,%)0,%3'AA#//,(%/'%,+$.0#+9%/")/%'.0%
3.$/'A,0$%3)+%,+b'6%'.0%$,08#3,$%)+(%5,%
40'/,3/,(%*0'A%#+)440'40#)/,%3'+/,+/7%$4)A%)+(%
.+,X4,3/,(%3")09,$@%I.0%3'+/,+/%$/)+()0($%
$/,,0#+9%90'.47%$4'+$'0,(%56%'.0%L"#,*%<)0R,/#+9%
I*%3,07%(,8,1'4$%)440'40#)/,%$/)+()0($%)+(%
9.#(,1#+,$%/'%*.1%1%/"#$%3'AA#/A,+/@%-$%)%0,$.1/7%
B,%")8,%(,8,1'4,(%)%0)+9,%'*%3'+/,+/%$/)+()0($7%
3'+/,+/%9.#(,1#+,$%)+(%3.$/'A,0%40'/,3/#'+%
*,)/.0,$%/'%)((0,$$%/",%3'+3,0+$%'*%3.$/'A,0$%
)+(%/",%3'AA.+#/6@
24 Vodafone Australia
-.$/0)1#)+%#+(.$/06%%0$/%^%&'()*'+,2$%)330,(#/)/#'+%
40'90)A%*'0%A)+)9,(%4)0/+,0$%
!",%)330,(#/)/#'+%40'90)A%)+(%#/$%)33'A4)+6#+9%9.#(,1#+,$%)0,%)+%-.$/0)1#)+%#+(.$/06%%0$/@%
!",%9.#(,1#+,$%$,/%'./%(,/)#1,(%$/)+()0($%)+(%)+%'4,0)/#+9%*0)A,B'0R%*'0%A)+)9,(%4)0/+,0$%
/")/%)0,%3'+/0)3/.)116%,+*'03,)51,@%!",%9.#(,1#+,$%)((0,$$%#$$.,$%$.3"%)$%3.$/'A,0%3'+$,+/7%
$.5$30#4/#'+%$,08#3,$%)+(%.+$.5$30#5#+97%)(8,0/#$#+97%40#3,%#+*'0A)/#'+7%$4,+(%)1,0/$7%3")/7%
3'A41)#+/$%")+(1#+97%$4)A%)+(%3'+/,+/%$/)+()0($@
-$%4)0/%'*%/",%)330,(#/)/#'+%40'90)A%)+(%#+%'0(,0%/'%)$$#$/%3.$/'A,0$%/'%)33,$$%#+*'0A)/#'+%
)5'./%40,A#.A%$,08#3,$7%&'()*'+,%")$%1).+3",(%)%40,A#.A%$,08#3,$%1''R%.4%/''1@%!",%1''R%.4%
/''1%)11'B$%3.$/'A,0$%/'%1''R%.4%/",%(,/)#1$%'*%)%40,A#.A%$,08#3,%40'8#(,0@%!",6%3)+%)33,$$%
/",%",14(,$R%+.A5,07%40#3,%4'#+/$%)+(%/",%+)/.0,%'*%/",%$,08#3,@%!",%1''R%.4%/''1%#$%)8)#1)51,%
/'%)11%&'()*'+,%)+(%+'+`&'()*'+,%3.$/'A,0$%)+(%3)+%5,%)33,$$,(%8#)%/",%#+/,0+,/%)/%BBB@
8'()*'+,@3'A@).D40,A#.A/X/
!",%40,A#.A%$,08#3,$%A)0R,/%#$%(6+)A#3%)+(%*)$/%90'B#+9@%!",%9.#(,1#+,$%)0,%#+/,+(,(%/'%
,+$.0,%/")/%3.$/'A,0$%0,3,#8,%/",%5,$/%4'$$#51,%,X4,0#,+3,@%
!",%&'()*'+,%A)+)9,(%4)0/+,0%9.#(,1#+,$%")8,%5,,+%)('4/,(%)$%/",%#+(.$/06%$/)+()0(%*'0%
40,A#.A%$,08#3,$%)+(%+'B%*'0A%4)0/%'*%/",%<'5#1,%T0,A#.A%S,08#3,$%W+(.$/06%S3",A,@%
P'B%&'()*'+,%")+(1,$%40,A#.A%$,08#3,%3'A41)#+/$
!",%3.$/'A,0%3)11$%&'()*'+,2$%L.$/'A,0%L)0,%+.A5,0%;:>>%KJ>%H;>%B",0,%&'()*'+,%
(,/,0A#+,$%/",%+)/.0,%'*%/",%3'A41)#+/@
&'()*'+,%0,F.,$/$%)%$"'0/`3'(,%*0'A%/",%3.$/'A,0%)+(%0,/0#,8,$%#+*'0A)/#'+%0,9)0(#+9%/",%
40'(.3/%'0%$,08#3,%#+%F.,$/#'+@%!"#$%#$%/",+%3'+%0A,(%B#/"%/",%3.$/'A,0@
W*%/",%F.,06%#$%0,1)/,(%/'%)%4.03")$,%'0%$.5$30#4/#'+%/"0'.9"%)%A)+)9,(%4)0/+,07%)+(%/",%
3.$/'A,0%#$%(#$$)/#$%,(%B#/"%/",%$,08#3,7%/",%3.$/'A,0%#$%#+$/0.3/,(%'+%"'B%/'%/,0A#+)/,%
/",#0%$.5$30#4/#'+@%
W*%&'()*'+,%#$%.+)51,%/'%0,$'18,%/",%40'51,A7%/",%3)11%#$%1'99,(%)+(%/",%3.$/'A,0%")$%/",%
*'11'B#+9%'4/#'+$C
% )]%%W*%/",%3.$/'A,0%40,*,0$%/'%3'+/)3/%/",%A)+)9,(%4)0/+,0%(#0,3/167%/",6%B#11%5,%40'8#(,(%B#/"%
/",%)440'40#)/,%",14(,$R%/,1,4"'+,%+.A5,0@%!",%3.$/'A,0%#$%)1$'%#+*'0A,(%/'%3'+/)3/%
&'()*'+,%3.$/'A,0%3)0,%#*%/",%$#/.)/#'+%")$%+'/%5,,+%0,$'18,(%B#/"#+%/B'%5.$#+,$$%()6$l%
'0
% 5]%%W*%/",%3.$/'A,0%40,*,0$%/'%5,%/0)+$*,00,(%/'%/",%A)+)9,(%4)0/+,07%&'()*'+,%B#11%/0)+$*,0%
/",%3)11%/'%/",%)440'40#)/,%",14(,$R@
Mobile content services managed partners 9.#(,1#+,$@%!",6%)0,%A)#+16%0,1)/,(%/'%.+")+(1,(%
accreditation program 3)$,$7%.+0,/.0+,(%3.$/'A,0$%3)11$7%)+(%
.+$)/#$*)3/'06%0,$4'+$,$%*0'A%/",%$,08#3,%$.441#,0@%
W+%<)03"%=>>K7%&'()*'+,%-.$/0)1#)%1).+3",(%#/$%
-330,(#/)/#'+%T0'90)A%*'0%<)+)9,(%T)0/+,0$@% [,%5,1#,8,%/",%+.A5,0%'*%3'A41)#+/$%1)$/%6,)0%
<)+)9,(%4)0/+,0$%)0,%A'5#1,%3'+/,+/%)+(% B)$%.+)33,4/)51,@%W/%#$%'.0%0,$4'+$#5#1#/6%/'%
$,08#3,%40'8#(,0$%B"'%$,11%/",#0%3'+/,+/%8#)%/",%
&'()*'+,%+,/B'0R%56%)%$"'0/`3'(,%\;VX%+.A5,0]@%
,+$.0,%/")/%'.0%4)0/+,0$%A,,/%'.0%0,F.#0,A,+/$%
.+(,0%/",%)330,(#/)/#'+%9.#(,1#+,$@%!"#$%#+31.(,$%
T0,A#.A%$"'0/`3'(,%$,08#3,$%#+31.(,%40'(.3/$% B'0R#+9%'+%0,(.3#+9%/",%+.A5,0%'*%3'A41)#+/$%
)$%(#8,0$,%)$%0#+9%/'+,$7%"'0'$3'4,$7%B)114)4,0% )+(%0,$4'+(#+9%)+(%0,$'18#+9%/",A%B#/"#+%
('B+1')($7%8#(,'%31#4$7%3")/7%+,B$%$,08#3,$7% )90,,(%/#A,*0)A,$@%!",%*'11'B#+9%#+#/#)/#8,$%)0,%
9)A,$7%!&%8'/#+9%)+(%F.#n%9)A,$@% 4)0/%'*%'.0%50')(,0%A'5#1,%3'+/,+/%A)+)9,A,+/%
$/0)/,96%)+(%")8,%5,,+%(,8,1'4,(%/'%",14%
W+%=>>KD>?7%B,%0,3,#8,(%)0'.+(%H>>>%3'A41)#+/$%
#A40'8,%/",%,X4,0#,+3,%'*%'.0%3.$/'A,0$@
0,9)0(#+9%/",%A'5#1,%$,08#3,%$.4416%)+(%3'+/,+/%
40'8#(,(%56%'.0%A)+)9,(%4)0/+,0$@%!",%/)51,%'+% Mobile scams and spam
4)9,%=J%$"'B$%)%$)A41,%'*%/",%A)#+%/64,$%'*% !",%3.00,+/%0)+9,%'*%*,)/.0,$%)+(%1,8,1%'*%
3'A41)#+/$%0,3,#8,(%'8,0%)%/"0,,%A'+/"%4,0#'(@% *.+3/#'+)1#/6%)8)#1)51,%'+%A'5#1,%4"'+,$%#$%
!",%A'$/%3'AA'+%3'A41)#+/$%)0,%B",+% (#8,0$,%)+(%*)0`0,)3"#+9@%&'()*'+,%#$%)B)0,%/")/%
3.$/'A,0$%)0,%+'/%)B)0,%'*%)%$.5$30#4/#'+%'0% $.3"%/,3"+'1'9#3)1%)(8)+3,$%3)+%)1$'7%*0'A%/#A,%
)5'./%.+$'1#3#/,(%40,A#.A%/,X/@%e09,+/% /'%/#A,7%1,)(%/'%#+)440'40#)/,%3'+/,+/%)+(%
,$3)1)/#'+$%)0,%3'A41)#+/$%/")/%")8,%+'/%5,,+% 3'+/)3/@%[,%.+(,0$/)+(%/")/%3.$/'A,0$%9,/%
0,$'18,(%56%/",%A)+)9,(%4)0/+,0%B#/"#+%/",% *0.$/0)/,(%B",+%/",6%0,3,#8,%.+$'1#3#/,(%/,X/%
/#A,*0)A,$%$4,3#%,(%#+%/",%)330,(#/)/#'+%
 Mobile content complaints
<)0%>?
U,5%>?
j)+%>?
> J>
d.A5,0%'*%L'A41)#+/$
A,$$)9,$%'+%/",#0%A'5#1,%(,8#3,@%S4)A%
A,$$)9,$%)0,%#+/0.$#8,%)+(%$'A,/#A,$%A#$1,)(%
3.$/'A,0$%#+/'%3)11#+9%40,A#.A%0)/,%+.A5,0$@%
!",%(,8,1'4A,+/%'*%3'+/,+/%$/)+()0($%1'3)116%
")$%5,,+%'+,%'*%'.0%R,6%$/0)/,9#,$@%!",%3'+/,+/%
$/)+()0($%)11'B%.$%/'%#+30,)$,%/",%)33'.+/)5#1#/6%
)+(%0,$4'+$#5#1#/6%B,%)$$#9+%'.0%A)+)9,(%
4)0/+,0$7%)+(%/",0,*'0,%1#A#/%#+3#(,+/$@%[",+%)+%
#+3#(,+/%")44,+$7%/",%3'+/,+/%$/)+()0($%)11'B%
.$%/'%)$R%'.0%A)+)9,(%4)0/+,0$%/'%)((0,$$%/",%
50,)3"%)+(%#*%/"#$%#$%+'/%$)/#$*)3/'067%%+,%/",A@%
!",%$/)+()0($%$/#4.1)/,%B")/%3'+$/#/./,$%)%
50,)3"%)+(%)$$'3#)/,(%%+,$@%!"#$%A,)+$%/")/%
A)+)9,(%4)0/+,0$%)0,%(#0,3/16%0,$4'+$#51,%*'0%
3'+/,+/%)+(%,+$.0,$%/")/%/",6%,X,03#$,%
)440'40#)/,%3'+/0'1%'+%/",#0%3'+/,+/%$.441#,0$@%
[,%")8,%,X4,0#,+3,(%/"0,,%A)b'0%#+3#(,+/$%
#+8'18#+9%'.0%A)+)9,(%4)0/+,0$%/'%()/,@%!"#$%
0,$.1/,(%#+%&'()*'+,%-.$/0)1#)%#$$.#+9%%+,$%
/'/)11#+9%i:>>7>>>@%[,%")8,%+'/%")(%)%A)b'0%
50,)3"%$#+3,%,)016%=>>K@%
Parental lock
[,%")8,%A)(,%)%3'AA,03#)1%(,3#$#'+%/'%40'8#(,%
<-;Jk%)+(%M;Qk%3'+/,+/7%#+%1#+,%B#/"%/",%
$,08#3,$%'.0%3'A4,/#/'0$%)0,%'**,0#+97%)+(%")8,%
)%0,$4'+$#5#1#/6%/'%,+$.0,%/")/%/"#$%3'+/,+/%#$%
'+16%8#,B,(%56%3.$/'A,0$%/")/%3"''$,7%)+(%)0,%
1,9)116%4,0A#//,(%/'%('%$'@%
[,%B#11%'**,0%<-;Jk%)+(%M;Qk%3'+/,+/%/'%'.0%
3.$/'A,0$%8#)%'.0%:G%1#8,c%+,/B'0R@%[,%)0,%
3'AA#//,(%/'%,+$.0#+9%/")/%/"#$%3'+/,+/%#$%
'+16%8#,B,(%56%3.$/'A,0$%/")/%3"''$,7%)+(%)0,%
1,9)116%4,0A#//,(%/'%('%$'@%[,%")8,%.+(,0/)R,+%
,X/,+$#8,%A)0R,/%0,$,)03"%/")/%")$%0,8,)1,(%
/"#$%)%8,06%#A4'0/)+/%#$$.,%*'0%'.0%3.$/'A,0$@%
I.0%0,$4'+$,%#$%/'%1).+3"%)%$6$/,A%3)11,(%
4)0,+/)1%1'3R%/")/%B#11%40'8#(,%3'+/0'1$%'+%/",%
)33,$$%'*%0,$/0#3/,(%3'+/,+/%56%'.0%3.$/'A,0$@%
T)0,+/)1%1'3R%B#11%5,%1).+3",(%/"#$%6,)0C
h% %T)0,+/)1%1'3R%B#11%)4416%/'%'+`+,/%)+(%'**`+,/`
*0#,+(16%3'+/,+/%\&'()*'+,%1#8,c%)+(%A)+)9,(%
I/",0
N#(%+'/%9,/%3'+/,+/
S.5$30#4/#'+%$,08#3,
+'/%3)+3,11,(%#+%F.)0)+/#+,
P,14(,$R%+'/%B'0R#+9
S!IT%+'/%B'0R#+9
e+$'1#3#/,(%40,A#.A%/,X/
d'/%)B)0,%'*%$.5$30#4/#'+
e09,+/%,$3)1)/#'+
;>> ;J>
4)0/+,0$]%)+(%1'3R$%)33,$$%/'%<-;Jk%)+(%
M;Qk%3'+/,+/%*'0%)11%3.$/'A,0$@%!"#$%3'+/,+/%
'+16%5,3'A,$%)8)#1)51,%/'%3.$/'A,0$%/")/%
3)+%3,0/#*6%B"'%/",6%)0,%)+(%/")/%/",6%)0,%
'8,0%;Q%6,)0$%'*%)9,@
Pre-moderated mobile chat services
!",0,%#$%)%".9,%0)+9,%'*%A'5#1,%4"'+,%3")/%
$,08#3,$%)8)#1)51,%/'%-.$/0)1#)+%A'5#1,%.$,0$@%
-1/"'.9"%A'$/%'*%/",$,%)0,%40'8#(,(%56%
&'()*'+,2$%4)0/+,0%3'A4)+#,$7%B,%")8,%)1$'%
$/)0/,(%/'%'**,0%B#0,1,$$%)441#3)/#'+%40'/'3'1%
\[-T]%)+(%/,X/`5)$,(%3")/%$,08#3,$%#+/'%/",%
-.$/0)1#)+%A)0R,/@%
Z,*'0,%/",%#+/0'(.3/#'+%'*%*.116%40,`A'(,0)/,(%
A'5#1,%3")/%$,08#3,$7%&'()*'+,%-.$/0)1#)2$%3")/%
0''A$%B,0,%31'$,(%/B#3,@%!",$,%31'$.0,$%B,0,%
(.,%/'%3'+3,0+$%)5'./%3.$/'A,0%$)*,/67%
4)0/#3.1)016%/",%40'/,3/#'+%'*%3"#1(0,+@%
-$%4)0/%'*%'.0%LM%3'AA#/A,+/%/'%40'8#(,%"#9"%
1,8,1$%'*%3'+$.A,0%40'/,3/#'+7%B,%1).+3",(7%
#+%4)0/+,0$"#4%B#/"%O)/,0)1%T0'%1,$7%-.$/0)1#)2$%
%0$/%*.116%40,`A'(,0)/,(%A'5#1,%3")/%$,08#3,%
#+%I3/'5,0%=>>K@
e+(,0%/"#$%$,08#3,7%)11%A,$$)9,$%$,+/%/'%
&'()*'+,2$%3")/%$,08#3,%)0,%40,`0,)(%)+(%40,`
A'(,0)/,(%56%)+%'./$'.03,(%/,)A@%<,$$)9,$%
)0,%3",3R,(%)9)#+$/%)%3'A40,",+$#8,%$,/%'*%
A'(,0)/#'+%9.#(,1#+,$%)+(%'+16%/"'$,%A,$$)9,$%
/")/%3'A416%)0,%4'$/,(%/'%/",%$,08#3,@
-*/,0%/",%#+/0'(.3/#'+%'*%4)0,+/)1%1'3R7%3")/%
$,08#3,$%B#11%5,%41)3,(%5,"#+(%/",%4)0,+/)1%1'3R%
)+(%'+16%)8)#1)51,%/'%)(.1/$7%;Q%6,)0$%)+(%'8,0@%
L")/%$,08#3,$%B#11%5,%/",+%5,%4'$/`A'(,0)/,(@
T)0,+/)1%1'3R
T)0,+/)1%1'3R%B#11%51'3R%)33,$$%56%(,*).1/%
*'0%)11%3'+$.A,0$%/'%)11%3'+/,+/%/")/%3'.1(%
5,%)$$,$$,(%)$%<-;Jk%'0%M;Qk@%
L.$/'A,0$%B#11%+,,(%/'%8,0#*6%/")/%/",6%)0,%
/",%)33'.+/%'B+,0%\8#)%4)$$B'0(%
)./",+/#3)/#'+]%)+(%/")/%/",6%)0,%;Q%'0%
'8,0@%!"#$%B#11%5,%('+,%,#/",0%56C%
h% %)%(,5#/%)+(%30,(#/%/'%)%30,(#/%3)0(%'07
h% %/",%40,$,+/)/#'+%'*%,#/",0%)%(0#8,02$%
1#3,+3,%'0%4)$$4'0/%)/%)%&'()*'+,%
0,/)#1%'./1,/@%
!",$,%A,3")+#$A$%B#11%)11'B%.$%/'%
)./",+/#3)/,%/")/%/",%3.$/'A,0%#$%/",%
)33'.+/%'B+,0%)+(%/")/%/",6%)0,%'8,0%;Q@%
I+3,%)./",+/#3)/,(7%/",%1'3R%B#11%5,%
0,A'8,(%*0'A%/",%3.$/'A,02$%)33'.+/@%
!",%$,08#3,%#$%(,$#9+,(%/'%",14%40'/,3/%
4'/,+/#)116%Y)/%0#$R2%3.$/'A,0$%1#R,%3"#1(0,+@
L1,)0%40#3#+9
[,%5,1#,8,%/")/%5,#+9%/0)+$4)0,+/%B#/"%'.0%
3.$/'A,0$%#$%#A4'0/)+/%)+(%)$%)%0,$.1/%")8,%
3'AA#//,(%/'%5,%31,)0%B#/"%40#3#+9%#+*'0A)/#'+%
#+%'.0%A)0R,/#+9%A)/,0#)1$%)+(%'/",0%*'0A$%'*%
3.$/'A,0%3'AA.+#3)/#'+@%!"#$%#+31.(,$%A)R#+9%
#/%,)$#,0%*'0%3.$/'A,0$%/'%.+(,0$/)+(%/",%3")09,$%
/",6%#+3.0%#+%.$#+9%'.0%40'(.3/$%)+(%$,08#3,$@%
[,%)0,%3'AA#//,(%/'%.$#+9%Y41)#+%E+91#$"2%
/,0A#+'1'96%)+(%40'8#(#+9%/",A%B#/"%/",%
0,$'.03,$%/'%3'+/0'1%/",#0%$4,+(@
Bill shock
S'A,%-.$/0)1#)+%A'5#1,%4"'+,%.$,0$%
#+)(8,0/,+/16%$.5$30#5,%/'%A'5#1,%3'+/,+/%
$,08#3,$%'0%A#$.+(,0$/)+(%41)+%40#3,$7%/,0A$%)+(%
3'+(#/#'+$%B",+%/",6%$#9+%.4%*'0%)+%)33'.+/%)+(%
/"#$%3)+%3).$,%/",$,%3.$/'A,0$%/'%,X4,0#,+3,%
Y5#11%$"'3R27%B"#3"%")44,+$%B",+%/",6%0,3,#8,%
1)09,7%.+,X4,3/,(%4"'+,%3")09,$@%
!'%/06%)+(%40,8,+/%/"#$7%B,%$4,+(%3'+$#(,0)51,%
/#A,%)+(%,**'0/%,(.3)/#+9%'.0%3.$/'A,0$%'+%
B")/2$%#+31.(,(%#+%/",#0%3)44,(%41)+%)+(%"'B%
/",%41)+%B'0R$@%
N.0#+9%=>>KD>?7%B,%0,$,)03",(%"'B%B,%3'.1(%
5,//,0%/,11%'.0%3.$/'A,0$%)5'./%'.0%40#3#+9%
$/0.3/.0,$%)+(%5#11#+9%#+*'0A)/#'+@%-$%)%0,$.1/%'*%
/"#$%0,$,)03"7%B,%")8,%(,8,1'4,(%3'AA.+#3)/#'+%
#+#/#)/#8,$%$4,3#%3)116%/)#1'0,(%*'0%3.$/'A,0$%B"'%
)0,%+,B%'0%B"'%")8,%$B#/3",(%41)+$@%[,%B#11%
#+/0'(.3,%/",$,%3'AA.+#3)/#'+%#+#/#)/#8,$%56%
/",%,+(%'*%=>>?@
!",%%0$/%5#11%'*/,+%3).$,$%/",%A'$/%3'+*.$#'+%
*'0%3.$/'A,0$7%$'%B,%+'B%31,)016%,X41)#+%B")/%
3")09,$%)%3.$/'A,0%3)+%,X4,3/%/'%0,3,#8,%'+%
/",#0%%0$/%5#117%)+(%"'B%/'%,+$.0,%/",6%)8'#(%)+6%
Y.+,X4,3/,(2%3")09,$@%
d,B%3.$/'A,0$%)10,)(6%0,3,#8,%)%Y5#11%,X41)#+,027%
B"#3"%/,11$%/",A%B"6%/",#0%%0$/%5#11%B#11%5,%
(#**,0,+/%*0'A%$.5$,F.,+/%5#11$@%!"#$%5#11%,X41)#+,0%
B#11%$''+%5,%$.44'0/,(%56%A'0,%(,/)#1,(%5#11#+9%
Corporate Responsibility Report 2007 25
information, which will be sent to customers with
their first bill.
In addition, we try to minimise bill shock by:
• providing free self-service options (over the
phone, by SMS and online) so customers
can check their spend level at any time
• using ‘plain English’ terms and conditions
in all our contracts.
Outstanding debt
When customers wish to join us on a contract
plan or mobile payment plan, we conduct a
credit check to ensure they have a good credit
rating and are in a reasonable financial position
to pay their monthly charges. Sometimes
customers find they cannot afford the monthly
payments to which they have committed.
This can lead to a situation where the service
is barred, and the customer is recorded as the
holder of an unpaid bill. This can affect the
customer’s ability to obtain credit in the future.
We are implementing a number of initiatives over
the next six months to reduce the incidence of
these situations. We will develop better credit
check processes to ensure customers do not
sign contracts they cannot afford to pay. We are
also developing a plain English ‘contract
explainer’ to ensure customers know exactly
what they are agreeing to when they join
a contract plan or mobile payment plan.
The ongoing development of our bill shock
initiatives will also help ensure customers are
less likely to receive large, unexpected bills.
Customer privacy
We are committed to adopting the highest
standards to safeguard our customers’
personal information by adhering to local
legal and regulatory requirements and where
appropriate Vodafone Group’s privacy policy.
What are we committed to doing?
By March 2008:
Finalise the development
and deployment of
‘parental lock’. Parental
lock will apply to our
propriety network
(Vodafone live!).
26 Vodafone Australia
Privacy
Vodafone like other Australian companies, is bound by the National Privacy Principles as set
out in the Privacy Act 1988 (Cth) and the Privacy Amendment (Private Sector) Act 2000.
Information about Vodafone’s collection, use and disclosure of personal information can
be found on our website: www.vodafone.com.au
These requirements cover the collection, storage
and use of our customers’ personal information Customer privacy complaints
which is provided to us in the course of delivering
products and services to our customers.
30
The diagram on customer privacy shows the
number of complaints received in the past
three years, the majority of which relate to 25
concerns over unauthorised access to
account information. 20
We manage our legal responsibility to provide
assistance to law enforcement authorities with
15
care and consideration for the various interests
at stake, including customer privacy.
Vodafone Group is developing a Group-wide 10
policy on law enforcement assistance. This
policy will be based on consultation with 5
stakeholders about the appropriate balance
between safeguarding privacy and assisting law
enforcement authorities to tackle serious crime. 0
2004/05 2005/06 2006/07
Further information:
• Responsible Marketing Guidelines
• Managed partners accreditation guidelines
• Mobile phones and driving
• Mobile phone etiquette
www.vodafone.com.au/responsibility/
consumer
By March 2009:
Launch an internal
on-line privacy awareness
program to describe
Vodafone’s privacy policy
and what it means for
employees.
Supply chain management
What’s it all about? Material issues Stakeholders affected
Vodafone has no manufacturing facilities. We
Corporate responsibility in the Suppliers and our other partners
source our mobile phones, network equipment, supply chain
and other products and services from various Our suppliers’ employees in Australia and overseas
suppliers. Human rights
Industry working groups such as the Global e-Sustainability Initiative
We work very hard to ensure that our partners Health and safety
Non-government organisations
and suppliers understand and respect our
commitment to an ethical supply chain. Manufacturers
We expect them to work with us to jointly
manage our impact.
Material issues and stakeholders impacted by
our supply chain are highlighted in the table
on this page.

What have we done?

While we don’t have direct control over the
manufacture of the goods supplied to us,
we still try to actively pass our CR values
and policies through our supply chain.
We are concerned about labour and
environmental standards within our supply
chain and have:
• developed a common industry approach
to supplier assessment
• introduced a code of ethical purchasing
• created our own six pillar approach
to supplier assessment
• engaged and assessed performance
with our key suppliers
• launched a whistle blowing mechanism

Developed a common
industry approach to Global supplier conference 2007 – award winners

supplier assessment
Vodafone Group is working globally with other
information communications technology (ICT)
companies to establish a common approach to
supplier assessment. We are doing this through our
involvement in the Global e-Sustainability Initiative
(GeSI) and collaboration with the Electronic Industry
Code of Conduct Implementation Group (EICC).
We believe this common industry approach will
promote consistent and effective engagement
with suppliers to the ICT sector.
Global e-Sustainability
Initiative (GeSI)
Vodafone is part of the GeSI Supply Chain
Working Group. The Group’s objective is to
develop a common approach to measure
and improve supply chain standards
across the ICT sector. Visit the GeSI website
for more information www.gesi.org.
To find out more about how we manage our
global supply chain see www.vodafone.com/
responsibility/supplychain
Code of ethical purchasing Vodafone’s supplier
Vodafone Group launched the code of ethical
purchasing in 2004 and we have implemented
assessment process
it in Australia. Our suppliers (including major It’s important to assess the risks in our own
partners) must commit to this code in their supply chain in order to evaluate their impact on
contracts with us. The code covers areas such as our operations and reputation. Potential risks
child labour, freedom of association, health and include the use of forced or child labour by
safety and the environment. a supplier, unsafe and unhealthy working
conditions and negative environmental impacts.
When assessing the risks of unethical purchasing
To minimise supply chain risks, Vodafone has
within our supply chain, we consider:
established a new supplier assessment process.
• the geographic reach and size of the supplier All new key suppliers are assessed against our
organisation
• the nature of the goods and services we
six pillars of supplier performance management
(SPM), including CR, before any contract is
are purchasing awarded. The supplier qualification process is
• the nature of the relationship we have managed using an online risk scoring matrix
with the supplier tool. All new suppliers are subject to a six
monthly evaluation.
• the countries in which the supplier operates
The suppliers’ countries of operation are
checked against three global indices to assess
the possible risks. These indices include the
Human Rights Index Worst 50, the Corruption
Perception Index Worst 100 and the Freedom
House Worst 50. A self assessment process is
used to develop a risk matrix of suppliers on CR.

Corporate Responsibility Report 2007 27

O).+3"%'*%)%B"#$/1, Six pillars of supplier
51'B#+9%A,3")+#$A performance management
[,%")8,%)1$'%,$/)51#$",(%)%$.441#,0%B"#$/1,%
51'B#+9%A,3")+#$A7%3)11,(%YS4,)R%e42%/'%
$.44'0/%/",%#A41,A,+/)/#'+%'*%/",%3'(,%'*%
,/"#3)1%4.03")$#+9@%!",%YS4,)R%e42%40'3,$$% Six pillars of
B)$%(,8,1'4,(%/'%9#8,%,X/,0+)1%$.441#,0$%)% supplier perfomance
management
3'+%(,+/#)1%B)6%/'%0)#$,%#$$.,$%'*%.+,/"#3)1%
5,")8#'.0%'0%)+6%)//,A4/$%)/%50#5,06%#+%0,9)0(%
/'%$.441#,0%0,1)/,(%3'+(.3/@%
L'+3,0+$%3)+%5,%0,4'0/,(%(#0,3/16%/'%&'()*'+,%
G0'.4%U0).(%r%S,3.0#/6%'0%8#)%)%/"#0(%:0(%4)0/6@ Financial Deliver Quality
CR stability Technology Commercial capability management
!'%()/,%B,%")8,%+'/%")(%)+6%0,4'0/,(%#+3#(,+/$%
/")/%")8,%0,F.#0,(%*'11'B%.4%/"0'.9"%/",%YS4,)R%
e42%A,3")+#$A%*'0%&'()*'+,%-.$/0)1#)@
!",%(#)90)A%'+%/"#$%4)9,%$"'B$%"'B%&'()*'+,2$%
$.441#,0%B"#$/1,%51'B#+9%40'3,$$%B'0R$@

E+9)9,(%)+(%)$$,$$,(%
Supplier whistle blowing process
4,0*'0A)+3,%B#/"%'.0%R,6%
$.441#,0$ Report via Report Potential issue
I8,0%/",%4)$/%/"0,,%6,)0$7%B,%")8,%5,,+% Potential issue 3rd party written reported to
,8)1.)/#+9%/",%4,0*'0A)+3,%'*%'.0%1'3)1%$.441#,0$% identified by Vodafone GFRS
supplier(1) or
/"0'.9"%/",%ST<%40'3,$$%(,$30#5,(%,)01#,0@% other 3rd party Report to
I.0%/#,0%'+,%\'0%1)09,$/%$.441#,0$]%)33'.+/%*'0% Vodafone GFRS(2)
Investigation by
)5'./%Q>a%'*%'.0%/'/)1%$.441#,0%,X4,+(#/.0,%)+(% Vodafone GFRS
#+31.(,%)%A#X%'*%91'5)17%0,9#'+)1%)+(%1)09,%1'3)1% or local FRS
$.441#,0$@%[,%)0,%3.00,+/16%B'0R#+9%B#/"%/",A%
/'%,+$.0,%/",6%)(",0,%/'%/",%ST<%40'3,$$@
Z6%<)03"%=>>Q7%)11%/#,0%'+,%$.441#,0$%)30'$$%/",% Feedback to be provided Investigation
by informant. complete
&'()*'+,%G0'.4%B#11%")8,%#A41,A,+/,(%/",% 1. Required by legislation
ST<%40'3,$$@%Z6%<)03"%=>>V7%/",6%A.$/%")8,% 2. Direct or via 3rd party
)3"#,8,(%)%V>a%$3'0,%#+%/",#0%ST<%4,0*'0A)+3,% depending on route used h% GUMS%v%G0'.4%U0).(7%M#$R%r%S,3.0#/6
,8)1.)/#'+$@% to report Action taken
(if necessary)
I.0%/#,0%'+,%$.441#,0$%A.$/%)1$'%)('4/%'.0%3'(,%
'*%,/"#3)1%4.03")$#+9%/")/%#$%+'B%#+%)11%+,B%
-.$/0)1#)+%A)$/,0%$.4416%)90,,A,+/$@%!",%3'(,%
'*%,/"#3)1%4.03")$#+9%")$%5,,+%)%$/)+()0(% Closed
+'+`+,9'/#)51,%$3",(.1,%#+%)11%&'()*'+,%-.$/0)1#)2$%
A)$/,0%$.4416%)90,,A,+/$%$#+3,%-40#1%=>>J@
I.0%/#,0%'+,%$.441#,0$%)0,%)1$'%)$$#$/#+9%/'%
#+30,)$,%#+(.$/06%$/)+()0($%)+(%)B)0,+,$$%
'*%5,$/%40)3/#3,%)A'+9%-.$/0)1#)+%$.441#,0$@%
U'0%,X)A41,7%/",%$.441#,0%3'+*,0,+3,%#+%
What are we committed to doing?
-.$/0)1#)%#+%S,4/,A5,0%=>>?%B#11%$"'B3)$,%
$.441#,0%$.33,$$%$/'0#,$%)+(%0,3'9+#$,%5,$/%
40)3/#3,%'09)+#$)/#'+$@% Z6%<)03"%=>>QC
Further information: -3"#,8,%;>>a%*'11'B%.4%
• L'(,%'*%E/"#3)1%T.03")$#+9 B#/"#+%/"0,,%A'+/"$%*'0%)11%
www.vodafone.com.au/responsibility/
supplychain
1'3)1%)+(%91'5)1%$.441#,0$%
#(,+/#%,(%)$%"#9"%0#$R%(.0#+9%
F.)1#%3)/#'+@

28 Vodafone Australia
Community

Corporate Responsibility Report 2007 29

L'AA.+#/6%$.AA)06

What’s it Vodafone is committed to operating our business in a responsible and

sustainable manner.

all about? [,%5,1#,8,%#+%)%$/)R,"'1(,0%)440')3"%/'%,+9)9#+9%B#/"%$'3#,/6%'+%#$$.,$%/")/%

A)//,0%/'%'.0%5.$#+,$$%)+(%/",%3'AA.+#/6@%[,%)0,%*'3.$,(%'+%5.#1(#+9%/0.$/%B#/"%
/",%3'AA.+#/6%/"0'.9"%0,$4'+$#51,%5.$#+,$$%'4,0)/#'+%)+(%.+(,0/)R#+9%
3'AA.+#/6%#+8,$/A,+/%/"0'.9"%/",%&'()*'+,%-.$/0)1#)%U'.+()/#'+%\U'.+()/#'+]@
I.0%3'AA#/A,+/%/'%/",%3'AA.+#/6%)+(%/",%B)6%B,%'4,0)/,%/",%U'.+()/#'+%%'B$%
*0'A%'.0%3'0,%8)1.,$%)+(%40#+3#41,$@%!'%.$7%$'3#)1%#+8,$/A,+/%#$%+'/%)+%)((`'+%/'%
'.0%5.$#+,$$%)3/#8#/#,$7%5./%)/%/",%",)0/%'*%"'B%B,%,+9)9,%B#/"%/",%3'AA.+#/#,$%
B",0,%'.0%3.$/'A,0$7%,A41'6,,$7%#+8,$/'0$%)+(%$.441#,0$%1#8,@%

What have -33,$$%/'%3'AA.+#3)/#'+$

[,%")8,%#A41,A,+/,(%)%+.A5,0%'*%)33,$$%#+#/#)/#8,$%#+31.(#+9%4)0/#3#4)/#'+%#+%
we done? #+(.$/06%*'0.A$%)+(%5'(#,$7%A)#+/)#+#+9%8)1.,%*'0%3.$/'A,0$%/"0'.9"%3'A4,/#/#'+%
#+%/",%-.$/0)1#)+%A)0R,/%)$%B,11%)$%40'(.3/$%)+(%$,08#3,$%B#/"%)33,$$#51,%*,)/.0,$@%
-+%,X)A41,%'*%)%$4,3#)1#$,(%40'(.3/%/")/%B,%'**,0%#$%)+%)33,$$'06%/")/%#$%3'A4)/#51,%
B#/"%",)0#+9%)#($%/'%0,(.3,%/",%4'$$#5#1#/6%'*%B"#$/1#+97%$/)/#3%'0%*,,(5)3R@
P,)1/"%)+(%A'5#1,%/,3"+'1'96
[,%0,3'9+#$,%/",0,%#$%4.51#3%3'+3,0+%)5'./%0)(#'%*0,F.,+36%\MU]%%,1($%*0'A%
A'5#1,%4"'+,$%)+(%0)(#'%5)$,%$/)/#'+$@%[,%#+/,+(%/'%1,)(%/",%#+(.$/06%#+%
40'8#(#+9%3'AA.+#/#,$%)+(%40'4,0/6%'B+,0$%B#/"%.4`/'`()/,%MU%%,1(%3'A41#)+3,%
('3.A,+/)/#'+%*'0%)11%'*%'.0%0)(#'%5)$,%$/)/#'+%$#/,$@%T1.$%B,%)0,%,+9)9#+9%
B#/"%)%B#(,%0)+9,%'*%$/)R,"'1(,0%90'.4$%)5'./%/"#$%#$$.,@%

%%%-33,$$%/'%3'AA.+#3)/#'+$C %%%P,)1/"%)+(%A'5#1,%/,3"+'1'96C
What are we Z6%-.9.$/%=>>QC Z6%<)03"%=>>QC
committed [,%B#11%1).+3"%/", [,%B#11%$,/%/)09,/$%)+(%
to doing? %YS4,)R#+9%T"'+,27 0,4'0/%'+%-.$/0)1#)+%
)%40'(.3/%/")/%40'8#(,$% $/)R,"'1(,0%'4#+#'+%
#+30,)$,(%)33,$$% '+%"'B%0,$4'+$#516%
/'%3'AA.+#3)/#'+$% &'()*'+,%#$%)3/#+9%
/,3"+'1'96%/'%8#$.)116% 0,9)0(#+9%A'5#1,%
#A4)#0,(%)+(%51#+(% 4"'+,$7%5)$,%$/)/#'+$%
3.$/'A,0$@ )+(%",)1/"@

30 Vodafone Australia
 -33,$$%/'%
3'AA.+#3)/#'+$
-33,$$%/'%3'AA.+#3)/#'+$%
/,3"+'1'96%'**,0$%
)+%'44'0/.+#/6%*'0%&'()*'+,%/'%
A)R,%)%$/0'+9%3'+/0#5./#'+%/'%
$'3#,/6@%%[,%0,3'9+#$,%/")/%
+'/%)11%3'+$.A,0$%")8,%/",%
$)A,%'44'0/.+#/6%/'%)33,$$%
/,1,3'AA.+#3)/#'+$%40'(.3/$%
)+(%$,08#3,$%)+(%,+b'6%/",#0%
5,+,%/$@%[,%)0,%3'AA#//,(%/'%
.+(,0$/)+(#+9%/",%+,,($%'*%
/",$,%3.$/'A,0$%)+(%4'/,+/#)1%
3.$/'A,0$%$'%B,%3)+%B'0R%/'B)0(%
,+$.0#+9%,8,06'+,%3)+%")8,%/",%
'44'0/.+#/6%/'%)33,$$%
3'AA.+#3)/#'+$%/,3"+'1'96@%
M,$4'+$#51,%+,/B'0R%
(,41'6A,+/%
%&'()*'+,%#$%)1$'%3'AA#//,(%
/'%(,41'6#+9%)+(%'4,0)/#+9%#/$%
+,/B'0R$%#+%)%0,$4'+$#51,%
A)++,0@%W+%)((#/#'+%/'%)(",0#+9%
/'%0,1,8)+/%#+(.$/06%3'(,$%)+(%
&'()*'+,%G0'.4%4'1#3#,$%)+(
i=@JA
donated by the Foundation
in 2006/07
%%%M,$4'+$#51,%+,/B'0R%(,41'6A,+/C
Z6%<)03"%=>>QC
[,%B#11%#$$.,%)+%.4()/,%
/'%1)+(%'B+,0$%'+%/",%
1)/,$/%$3#,+/#%3%0,$,)03"%
'+%,1,3/0'`A)9+,/#3%
,+,096%)+(%#+8#/,%/",A%
/'%3'+/)3/%.$%*'0%*.0/",0%
#+*'0A)/#'+@%%
P,)1/"%)+(%A'5#1,%
/,3"+'1'96
[,%#+/,+(%/'%1,)(%/",%#+(.$/06%#+%
0,$4'+(#+9%/'%4.51#3%3'+3,0+$%
0,9)0(#+9%A'5#1,%4"'+,$7%5)$,%
$/)/#'+$%)+(%",)1/"@%S)*,9.)0(#+9%
/",%",)1/"%)+(%$)*,/6%'*%'.0%
3.$/'A,0$7%/",%4.51#3%)+(%
,A41'6,,$%#$%'+,%'*%'.0%/'4%
40#'0#/#,$@%[,%)0,%3'AA#//,(%/'%
0,(.3#+9%4.51#3%3'+3,0+%)5'./%
#$$.,$%0,1)/#+9%/'%A'5#1,%4"'+,$7%
5)$,%$/)/#'+$%)+(%",)1/"%56%
A)R#+9%#+(,4,+(,+/%#+*'0A)/#'+%
B#(,16%)8)#1)51,%/'%'.0%
$/)R,"'1(,0$%)+(%56%,+9)9#+9%#+%
'4,+%)+(%/0)+$4)0,+/%(#)1'9.,@
%9.#(,1#+,$%'+%0,$4'+$#51,%
+,/B'0R%(,41'6A,+/7%B,%)0,%
*'3.$,(%'+%/)09,/,(%)+(%0,1,8)+/%
3'AA.+#/6%3'+$.1/)/#'+7%/",%
$)*,/6%'*%'.0%+,/B'0R7%$,+$#/#8,%
,+8#0'+A,+/)1%41)++#+97%9''(%
(,$#9+%)+(%,+8#0'+A,+/)1%
40'/,3/#'+@%
;HQa%!
in the amount of funds raised of our landlords were surveyed
by our employees, matched about their concerns on network
by the Foundation deployment
%%%&'()*'+,%-.$/0)1#)%U'.+()/#'+C
Z6%<)03"%=>>QC
!",%U'.+()/#'+%B#11%
B'0R%B#/"%/",%5.$#+,$$%
/'%(,8,1'4%)%/''1%/")/%
,+)51,$%.$%/'%A,)$.0,%
/",%)B)0,+,$$%)+(%
,+9)9,A,+/%'*%'.0%
4,'41,%#+%U'.+()/#'+%
40'90)A$@%%
M,$4'+$#51,%+,/B'0R% &'()*'+,%-.$/0)1#)%
(,41'6A,+/% U'.+()/#'+
U'0%A'5#1,%+,/B'0R$%/'%'4,0)/,7% W+%S,4/,A5,0%=>>=7%B,%
5)$,%$/)/#'+$%+,,(%/'%5,%1'3)/,(% ,$/)51#$",(%/",%U'.+()/#'+%)$%)%
31'$,%/'%)0,)$%B",0,%4,'41,%.$,% A,)+$%/'%A)R,%$'3#)1%#+8,$/A,+/%
#+%/",%3'AA.+#/#,$%#+%B"#3"%B,%
/",#0%4"'+,$@%[",+%3"''$#+9% 1#8,%)+(%'4,0)/,@%[,%$,,R%/'%
5)$,%$/)/#'+%$#/,$%B,%+,,(%/'% A)R,%$'3#)1%#+8,$/A,+/$%
5)1)+3,%1'3)1%3'AA.+#/6% /"0'.9"%*'0A#+9%1)$/#+9%
,X4,3/)/#'+$%B#/"%/,3"+#3)1% 4)0/+,0$"#4$%B#/"%R,6%+'/`*'0`
0,F.#0,A,+/$7%F.)1#/6%'*%$,08#3,% 40'%/%'09)+#$)/#'+$%#+$/,)(%'*%
)+(%1#3,+3,%'51#9)/#'+$@%!",% b.$/%A)R#+9%('+)/#'+$%'0%B0#/#+9%
8#$.)1%)+(%4'/,+/#)1%",)1/"% 3",F.,$@%!",%U'.+()/#'+%#$%
#A4)3/$%'*%)%$#/,%)0,%/64#3)1% *.+(,(%56%&'()*'+,%-.$/0)1#)%
)+(%/",%&'()*'+,%G0'.4%
3'AA.+#/6%3'+3,0+$%0)#$,(@% U'.+()/#'+%\&GU]@%!",%A)b'0#/6%
'*%/",%U'.+()/#'+2$%*.+(#+9%9',$%
/'%$,8,0)1%R,6%+'/`*'0^40'%/%
4)0/+,0$%)+(%/",%U'.+()/#'+2$%
A)#+%$/0)/,96%*'3.$,$%'+%
40'b,3/$%B"#3"%,A4'B,0%6'./"@%
&'()*'+,%-.$/0)1#)% I.0%4,'41,%")8,%")(%i;K:7V:Q%
A)/3",(%56%/",%U'.+()/#'+%*'0%
U'.+()/#'+ *.+(0)#$#+9%)3/#8#/#,$%)+(%")8,%
!",%U'.+()/#'+%")$%*'3.$,(% )33,$$,(%'8,0%iQ>7>>>%/'%
'+%$,,(%*.+(#+9%/'%$.44'0/% .+(,0/)R,%/,)A%8'1.+/,,0#+9@
+,B%$/)0/`.4%3'AA.+#/6%
'09)+#$)/#'+$%)+(%,+9)9,(%'.0%
4,'41,%#+%3'AA.+#/6%#+8,$/A,+/%
)+(%8'1.+/,,0#+9%40'90)A$@
;>a
%%%
Z6%<)03"%=>>QC
!",%U'.+()/#'+%B#11%
*.0/",0%(,8,1'4%fTW%
/)09,/$%/'%A,)$.0,%
4)0/+,0%)+(%40'90)A%
4,0*'0A)+3,%B#/"%
'.0%R,6%+'/`*'0`40'%/%
4)0/+,0$@
Corporate Responsibility Report 2007 31
Access to communications

This section outlines our responsibilities to various stakeholders in our

wider community, and includes issues such as access to communications,
health and mobile technology, responsible network deployment and
community investment through the Vodafone Australia Foundation.
What’s it all about?
Communications technology has enormous
potential to bring significant social and
economic benefits to Australia. Vodafone
recognises that we have a role to play in ensuring
these benefits are accessible to as many sections
of society as possible. This is identified as one of
the key priorities in our CR strategy (See Our
Approach to CR section).
Material issues and stakeholders impacted by
access to communications technology for
Vodafone are highlighted to the right.
We recognise that not all consumers have the
same opportunity to access telecommunications
products and services and enjoy their benefits.
Older people and people with a disability can
find mobile phones difficult to use, especially
as they become smaller and more complex.
The price of services and handsets can also restrict
people belonging to low socio-economic groups
from accessing communications. As people with
a disability tend to be over-represented in low
socio-economic groups, the combined impact
of price and accessibility has the potential to
further increase their likelihood of exclusion.
We believe that we have a responsibility to
understand the accessibility needs of existing and
potential customers and seek to provide greater
opportunities to access telecommunications
products and services.
Material issues Stakeholders
Access to Customers who experience difficulties using mobile phones
Communications
This group includes older customers and consumers with a
disability including those who have:
• deafness or a hearing impairment
• mobility impairment
• dexterity impairment
• blindness or a vision impairment
• a speech impairment
• an intellectual disability
Customers in low socio-economic groups
Governments, development agencies, community organisations
and communities
What have we done? Mobile Phone Industry Good Practice Guide:
Accessibility for People with Disabilities. The
• participation in industry forums and bodies on guide is designed to advise and assist the mobile
accessibility issues industry on how to make their products and
• affordable products and services services more accessible to Australian
consumers with a disability.
• products and services with accessible features.
We are also a member of AMTA’s Accessibility
Participation in industry forums and Committee. One of the committee’s
bodies on accessibility issues achievements has been the development of the
In order to reduce the level of preventable AMTA accessibility work plan. The work plan is a
exclusion in Australia, we became a founding framework outlining how AMTA works with
supporter in September 2005 of the Australian members and organisations that represent people
Mobile Telecommunication Association’s (AMTA) with disabilities. AMTA Accessibility Committee
objectives are summarised on page 34.

Thats music to my ears

World of Difference
Program graduate -
Natalie Bower.
The World of Difference program was
established in 2003 and offers four
Australians the opportunity to work
for a charitable cause they are
passionate about for a year.
As one of the Vodafone Australia Foundation’s
help provide creative opportunities for children stimulates all of the senses and facilitates age
World of Difference graduates in 2006, I was
through the use of musical interactions. This appropriate cognitive function, language skills
able to achieve my goal of working with my
helps to promote a positive sense of wellbeing and other developmental skills. The knowledge
nominated charity, KidsXpress.
and outlook for children. and experience I have gained to date has been
KidsXpress is a therapeutic centre based in both extremely challenging and hugely rewarding!
I am extremely passionate about music and its
Sydney which empowers children during the
therapeutic power. With the Foundation’s Thanks to World of Difference I have worked
challenging times in their lives through the
support I know I made a difference where the with 182 children and facilitated more than
therapeutic use of music, art, dance and drama.
difference counts! Music is a universal language 1800 music therapy sessions!
I am a Registered Music Therapist and by
that crosses boundaries of age and culture. It is
working with KidsXpress, I have been able to
a motivating and calming medium that

32 Vodafone Australia
Community

Corporate Responsibility Report 2007 33

 -33,$$%/'%
3'AA.+#3)/#'+$C%
N0,)AS/0,)A%
‘DreamStream’ – providing remote
indigenous youth with access to Red
Dust Role Models
-.$/0)1#)2$%#+(#9,+'.$%4'4.1)/#'+%#$%)A'+9%
/",%A'$/%(#$)(8)+/)9,(%90'.4%#+%/",%3'.+/067%
4)0/#3.1)016%#+%/,0A$%'*%#+3'A,7%",)1/"%
)+(%B,115,#+9%#+(#3)/'0$7%1#*,%,X4,3/)+36%
)+(%,(.3)/#'+@
Maintaining value for customers through
competition in the Australian market
-.$/0)1#)+%3'+$.A,0$%,+b'6%/",%1'B,$/%)8,0)9,%
40#3#+9%#+%/",%B'01(%'./$#(,%/",%e+#/,(%S/)/,$@%
&'()*'+,%B)$%/",%'+,%'*%/",%%0$/%A'5#1,%
'4,0)/'0$%/'%#+/0'(.3,%3)44,(%40#3#+9%41)+$%/'%
/",%-.$/0)1#)+%A)0R,/%#+%=>>H@%I.0%3'+/#+.,(%
3'AA#/A,+/%/'%'**,0#+9%8)1.,%.+(,0%'.0%3)44,(%
41)+$%")$%3'+/0#5./,(%/'%)%0,(.3/#'+%#+%40#3,$%*'0%
-.$/0)1#)+%3'+$.A,0$@%W/%")$%)1$'%40'8#(,(%
90,)/,0%'44'0/.+#/6%*'0%4,'41,%*0'A%1'B,0%$'3#'`
,3'+'A#3%90'.4$%/'%)33,$$%/",%5,+,%/$%'*%
A'5#1,%3'AA.+#3)/#'+$@
Developing and offering products and
services with accessible features
[,%)0,%3'AA#//,(%/'%#A40'8#+9%/",%0)+9,%)+(%
)33,$$#5#1#/6%'*%'.0%$,08#3,$%/'%'1(,0%3.$/'A,0$%
)+(%3.$/'A,0$%B#/"%)%(#$)5#1#/6@%
-+%,X)A41,%'*%)%$4,3#)1#$,(%40'(.3/%/")/%B,%'**,0%
#$%)+%)33,$$'06%/")/%#$%3'A4)/#51,%B#/"%",)0#+9%
)#($%/'%0,(.3,%/",%4'$$#5#1#/6%'*%B"#$/1#+97%$/)/#3%
'0%*,,(5)3R@
Further information:
h%% N#$)5#1#/6%$,08#3,$
www.vodafone.com.au/access
34 Vodafone Australia
&'()*'+,%-.$/0)1#)%U'.+()/#'+%\U'.+()/#'+]%
#$%)%40,A#,0%4)0/+,0%'*%M,(%N.$/%M'1,%<'(,1$7%
)%40'90)A%/")/%.$,$%/",%40'%1,%)+(%#+%.,+3,%
'*%4'$#/#8,%0'1,%A'(,1$%/'%(,1#8,0%",)1/"%
A,$$)9,$%)+(%#+$4#0,%",)1/"6%1#*,$/61,%
(,3#$#'+$%)A'+9%0,A'/,%)+(%#+(#9,+'.$%
6'./"@%W/%)1$'%40'A'/,$%,(.3)/#'+%)$%)%
4)/"B)6%/'%#+30,)$,(%'44'0/.+#/#,$%*'0%
4,0$'+)1%(,8,1'4A,+/7%,A41'6A,+/%)+(%
40,4)0,(+,$$%*'0%3'AA.+#/6%1,)(,0$"#4@
W+%)((#/#'+%/'%40'8#(#+9%$'3#)1%*.+($%/'%M,(%
N.$/%M'1,%<'(,1$7%'.0%,A41'6,,$%$4,+(%/#A,%
'+%/",%40'90)A7%('+)/#+9%/",#0%$R#11$%)+(%
)3/#+9%)$%M'1,%<'(,1$%/",A$,18,$@%
-.$/0)1#)+%<'5#1,%
!,1,3'AA.+#3)/#'+%
-$$'3#)/#'+%
-33,$$#5#1#/6%
L'AA#//,,
Objectives
h% %!'%#+30,)$,%A,A5,0$2%)B)0,+,$$%
'*%#++'8)/#'+%)+(%(,8,1'4A,+/$%
#+%)33,$$#5#1#/6%4'1#3#,$7%$/0)/,9#,$%
)+(%#+#/#)/#8,$%5'/"%#+%-.$/0)1#)%
)+(%'8,0$,)$@%
h% %!'%,+$.0,%/")/%)33,$$#5#1#/6%*'0%4,'41,%
B#/"%(#$)5#1#/#,$%#$%3'+$#(,0,(%)$%4)0/%
'*%-<!-2$%3'+$#(,0)/#'+%'*%)11%#$$.,$@%
h% %!'%#A40'8,%)33,$$%/'%A'5#1,%$,08#3,$%
56%4,0$'+$%B#/"%(#$)5#1#/#,$@%
Further information:
www.amta.org.au
%-$%/",%6'.+9%#+(#9,+'.$%4,'41,%#+8'18,(%#+%
/"#$%40'90)A%1#8,%#+%0,A'/,%)0,)$7%#/%B)$%)%
3")11,+9,%/'%,+$.0,%/")/%/",%M'1,%<'(,1$%
3'.1(%$/#11%3'AA.+#3)/,%B#/"%/",A%)*/,0%/",6%
1,*/%/",#0%3'AA.+#/#,$@%!",%U'.+()/#'+%)+(%
&'()*'+,%B'0R,(%B#/"%M,(%N.$/%M'1,%<'(,1$%
/'%)((0,$$%/",%#$$.,%)+(%/'9,/",07%B,%
(,8,1'4,(%YN0,)AS/0,)A2@%!"#$%#$%)%B,5`5)$,(%
3'AA.+#3)/#'+%$6$/,A%/")/%3'A5#+,$%A'5#1,%
4"'+,%/,3"+'1'96%B#/"%/",%#+/,0+,/@%
e$#+9%/",#0%$3"''1%3'A4./,0$7%/",%#+(#9,+'.$%
6'./"%3)+%+'B%)33,$$%/",#0%M'1,%<'(,1$%56%
$,+(#+9%A,$$)9,$%/'%/",#0%A'5#1,%4"'+,$@%!",%
M'1,%<'(,1$%)0,%,F.#44,(%B#/"%4"'+,$%
B#/"%A.1/#A,(#)%3)4)5#1#/#,$%$'%/",6%3)+%0,416%
56%$,+(#+9%8#(,'7%).(#'7%4"'/'$%)+(%/,X/@%
!",%B,5$#/,%)1$'%3'+/)#+$%M'1,%<'(,1%40'%1,$7%
,(.3)/#'+)1%9)A,$%/)09,/#+9%",)1/"%#$$.,$7%
8#(,'$%)+(%A.$#3@%
Further information:
www.reddust.org.au/about/
dreamstream.html
What are we
committed
to doing?
Z6%-.9.$/%=>>QC
[,%B#11%1).+3"%/",
%YS4,)R#+9%T"'+,27%)%
40'(.3/%/")/%40'8#(,$%
#+30,)$,(%)33,$$%
/'%3'AA.+#3)/#'+$%
/,3"+'1'96%/'%8#$.)116%
#A4)#0,(%)+(%51#+(%
3.$/'A,0$
P,)1/"%)+(%A'5#1,%/,3"+'1'96
What’s it all about? What have we done?
!",%0)4#(%90'B/"%'*%A'5#1,%4"'+,$%")$%50'.9"/% h% %40'8#(,(%#+*'0A)/#'+%)5'./%'.0%5)$,%$/)/#'+$
)%0)+9,%'*%4,0$'+)17%3'AA,03#)1%)+(%$'3#,/)1% h% %B'0R,(%B#/"%/",%/,1,3'AA.+#3)/#'+$%
5,+,%/$@%P'B,8,07%$'A,%4,'41,%)0,%3'+3,0+,(% #+(.$/06%/'%)((0,$$%4.51#3%3'+3,0+$
)5'./%/",%",)1/"%,**,3/$%*0'A%0)(#'%*0,F.,+36%\MU]%
h% 3% 'AA#$$#'+,(%#+(,4,+(,+/%0,$,)03"
%,1($%,A#//,(%56%")+($,/$%)+(%5)$,%$/)/#'+$@%
I.0%0,$,)03"%$"'B$%/")/%/,1,3'AA.+#3)/#'+$%
3'A4)+#,$%)0,%+'/%/0.$/,(%)$%)%40#A)06%$'.03,%'*%
T0'8#(,(%#+*'0A)/#'+%
#+*'0A)/#'+%'+%",)1/"%)(8#3,%0,1)/#+9%/'%A'5#1,% )5'./%'.0%5)$,%$/)/#'+$
4"'+,$%)+(%5)$,%$/)/#'+$@%W$$.,$%3'AA'+16% [,28,%5,,+%1,)(#+9%/",%#+(.$/06%#+%40'8#(#+9%
0)#$,(%#+31.(,%$)*,/6%)0'.+(%5)$,%$/)/#'+$%)+(% 3'AA.+#/#,$%)+(%40'4,0/6%'B+,0$%B#/"%
)(8#3,%'+%"'B%/'%0,(.3,%,X4'$.0,%B",+%.$#+9%)% #+*'0A)/#'+%)5'./%'.0%5)$,%$/)/#'+%$#/,$@
")+($,/@%I.0%$/)R,"'1(,0$%/,11%.$%/",6%B)+/%
W+%N,3,A5,0%=>>K7%B,%A)(,%$'4"#$/#3)/,(%)+(%
A'0,%#+*'0A)/#'+%'+%/"#$%#$$.,7%#+31.(#+9%)33,$$%
4,0$'+)1#$,(%MU%n'+,%A)4$%*'0%)11%'.0%5)$,%
/'%/"#0(%4)0/6%#+(,4,+(,+/%0,$,)03"%)+(%
$/)/#'+$%)8)#1)51,%/'%/",%4.51#3%8#)%/",%B,5%
#+*'0A)/#'+@%
\BBB@0*+$)@3'A@).]@%!",%A)4$%#+(#3)/,%/",%)0,)$%
<)/,0#)1%#$$.,$%)+(%$/)R,"'1(,0$%#A4)3/,(%56% B",0,%6'.%3)+%'0%3)++'/%9'%)0'.+(%5)$,%$/)/#'+%
A'5#1,%/,3"+'1'96%)+(%",)1/"%)0,%"#9"1#9"/,(% /0)+$A#//,0$@%Z6%A)R#+9%/",%#+*'0A)/#'+%4.51#37%
5,1'B@%&'()*'+,%#+/,+($%/'%1,)(%/",%#+(.$/06%#+% B,%A,/%/",%-.$/0)1#)+%/,1,3'AA.+#3)/#'+$%
0,$4'+(#+9%/'%4.51#3%3'+3,0+$%0,9)0(#+9%A'5#1,%
#+(.$/06%3'AA#/A,+/%B,11%)",)(%'*%/",%=>;>%
4"'+,$7%5)$,%$/)/#'+$%)+(%",)1/"@%S)*,9.)0(#+9%
/)09,/@
/",%",)1/"%)+(%$)*,/6%'*%'.0%3.$/'A,0$7%4.51#3%
N.0#+9%=>>KD>?7%B,%)1$'%3'AA#$$#'+,(%)+%
)+(%,A41'6,,$%#$%)%R,6%40#'0#/6%*'0%.$@
#+(,4,+(,+/%)330,(#/,(%MU%)$$,$$'0%/'%
[,%0,3'9+#$,%/",0,%#$%4.51#3%3'+3,0+%)5'./%0)(#'% 4"6$#3)116%).(#/%)+(%,8)1.)/,%)11%'*%/",%5)$,%
*0,F.,+36%%,1($%*0'A%A'5#1,%4"'+,$%)+(%5)$,%
$/)/#'+%$#/,$%/")/%B,%3'+/0'1@%E)3"%$#/,%+'B%")$%)%
$/)/#'+$@%[,%$.44'0/%0,$,)03"%/'%0,$'18,%
M)(#'%L'AA.+#3)/#'+$%S#/,%<)+)9,A,+/%Z''R%
$3#,+/#%3%.+3,0/)#+/6%#+%/"#$%)0,)%/"0'.9"%'.0%
\MLS<Z]%/")/%#$%(,$#9+,(%/'%",14%40'4,0/6%
(#0,3/%1#+R$%/'%&'()*'+,%G0'.42$%91'5)1%$/0)/,96@%
'B+,0$%)+(%5.#1(#+9%A)#+/,+)+3,%3'+/0)3/'0$%
[,%)0,%3'AA#//,(%/'%0,(.3#+9%4.51#3%3'+3,0+%56%
1#A#/%/",#0%,X4'$.0,%/'%MU@%
A)R#+9%#+(,4,+(,+/%#+*'0A)/#'+%B#(,16%
&'()*'+,%")$%1,(%/",%#+(.$/06%#+%$.44'0/#+9%
)8)#1)51,%/'%'.0%$/)R,"'1(,0$%)+(%56%,+9)9#+9%#+%
/",%MLS<Z%*'0%40'4,0/6%'B+,0$%)+(%4.51#3%
'4,+%)+(%/0)+$4)0,+/%(#)1'9.,%B#/"%/",A@
3'+/0)3/'0$@%
[,%")8,%)1$'%(,8,1'4,(%)%$,0#,$%'*%MU%S)*,/6%
U)3/%S",,/$%/'%*.0/",0%,+")+3,%/",%4.51#32$%
<)/,0#)1%#$$.,$ S/)R,"'1(,0$
P,)1/"%)+(%A'5#1,%
!,3"+'1'96%
L.$/'A,0$
h% %L'AA.+#/#,$%)+(%/",%4.51#3
h% %EA41'6,,$%
h% %M,9.1)/'0$
h% %-.$/0)1#)+%L'AA.+#3)/#'+$%)+(%<,(#)%-./"'0#/6%\-L<-]
h% %!,1,3'AA.+#3)/#'+$%W+(.$/06%IA5.($A)+%\!WI]%
h% %-.$/0)1#)+%M)(#)/#'+%T0'/,3/#'+%)+(%d.31,)0%S)*,/6%-9,+36%\-MT-dS-]
G'8,0+A,+/
h% %!",%N,4)0/A,+/%'*%L'AA.+#3)/#'+$7%W+*'0A)/#'+%!,3"+'1'96%)+(%/",%
-0/$%\NLW!-]%
h% %S/)/,%)+(%U,(,0)1%P,)1/"%N,4)0/A,+/$
h% %O'3)1%9'8,0+A,+/%
W+(.$/06%-$$'3#)/#'+$
h% %-.$/0)1#)+%<'5#1,%!,1,3'AA.+#3)/#'+$%-$$'3#)/#'+%\-<!-]
h% %-<!-2$%(,41'6A,+/%$.5%90'.4%<LU%\<'5#1,%L)00#,0$%U'0.A]
h% %L'AA.+#3)/#'+$%-11#)+3,
h% O)+(1'0($DO)+('B+,0$
S3#,+/#%3%L'AA.+#/6
h% %['01(%P,)1/"%I09)+#$)/#'+%\[PI]
h% %-.$/0)1#)+%L,+/0,%*'0%MU%Z#',**,3/$%M,$,)03"%\-LMZM]%
h% %W+/,0+)/#'+)1%L'AA#$$#'+%'+%d'+`W'+#n#+9%M)(#)/#'+%T0'/,3/#'+%\WLdWMT]
h% %!",%W+/,0+)/#'+)1%-9,+36%*'0%M,$,)03"%'+%L)+3,0%\W-ML]%
.+(,0$/)+(#+9%'*%/",%0#$R$%)$$'3#)/,(%B#/"%MU%
,X4'$.0,@%&'()*'+,%")$%/)R,+%)%1,)(,0$"#4%0'1,%
#+%/",%<'5#1,%L)00#,0$%U'0.A%\<LU]%56%$")0#+9%
'.0%MU%*)3/%$",,/$%B#/"%#+(.$/06@%!",%$")0#+9%
'*%&'()*'+,%5,$/%40)3/#3,%1,(%/'%/",%<LU%
(,8,1'4#+9%Y'+,`$/'42%MU%S)*,/6%U)3/%S",,/$%
*'0%5)$,%$/)/#'+$%B",0,%/",0,%)0,%A.1/#41,%
3)00#,0$%'+%)%$#/,@%
The fact sheets are available to download
at www.mcf.amta.org.au
Further information is also available on
www.vodafone.com.au/healthandmobile
L'AA.+#/#,$%3)+%+'B%1''R%.4%)%4'$/%3'(,%'0%
)((0,$$%'+%/",%d)/#'+)1%S#/,%-03"#8,%\dS-]%
B,5$#/,%)+(%%+(%'./%/",%A)X#A.A%MU%,X4'$.0,%
1,8,1%,A)+)/#+9%*0'A%)+6%&'()*'+,%5)$,%$/)/#'+%
)/%$,/%(#$/)+3,$@%!",$,%3)13.1)/#'+$%#+31.(,%)11%
A'5#1,%3)00#,0$%)+(%)0,%)8)#1)51,%'+%/",%dS-2$%
B,5$#/,%$#/,C%BBB@0*+$)@3'A@).
I.0%40'3,$$,$%)+(%40'3,(.0,$%0,1)/#+9%/'%/",%
#A41,A,+/)/#'+%'*%/",%&'()*'+,%G0'.4%MU%
A)+)9,A,+/%4'1#36%)0,%#+/,0+)116%).(#/,(%56%
&'()*'+,%G0'.4%/'%,+$.0,%/")/%B,%)0,%3'A41#)+/@%
!",%0,$.1/$%'*%'.0%1)$/%).(#/%#+%<)03"%=>>?%*'.+(C%
%s3'+$#$/,+/%)(",0,+3,%/'%/",%E<U%G0'.4%
4'1#36%)$%(,A'+$/0)/,(%/"0'.9"%&'()*'+,%
-.$/0)1#)%^%$4,3#%3%4'1#3#,$%)+(%40'3,(.0,$%
5,#+9%#A41,A,+/,(%)+(%*'11'B,(%56%'.0%
'./$'.03,%4)0/+,0$t@%
-+%)0,)%#(,+/#%,(%*'0%#A40'8,A,+/%B)$%'.0%
$#/,%$"./%('B+%)+(%0,)3/#8)/#'+%40'3,(.0,$@%
[,%")8,%$#+3,%A)(,%#A40'8,A,+/$%56%30,)/#+9%
)%(,(#3)/,(%$#/,%0,)3/#8)/#'+%/,)A@%[,%")8,%
)1$'%40'8#(,(%)((#/#'+)1%/0)#+#+9%)+(%A'(#%,(%
0,1,8)+/%$'*/B)0,@
U)3/$%)5'./%A'5#1,%
")+($,/$%)+(%",)1/"
<'5#1,%4"'+,$%B'0R%'+%/",%$)A,%40#+3#41,%
)$%/,1,8#$#'+%)+(%0)(#'%56%.$#+9%0)(#'%
*0,F.,+36%\MU]%%,1($%/'%3'AA.+#3)/,%
#+*'0A)/#'+@%
-%A'5#1,%4"'+,%+,/B'0R%0,F.#0,$%)%
1)09,%+.A5,0%'*%5)$,%$/)/#'+$%/'%3'++,3/%
3)11$%/'%)11%'.0%3.$/'A,0$2%")+($,/$%
\$,,%4)9,%:Q]@
!",%")+($,/%MU%4'B,0%)(b.$/$%)./'A)/#3)116%
/'%/",%A#+#A.A%4'B,0%+,,(,(%/'%
3'AA.+#3)/,%B#/"%/",%5)$,%$/)/#'+@%
G,+,0)1167%/",%+,)0,0%/",%5)$,%$/)/#'+7%
/",%1'B,0%/",%")+($,/%MU%4'B,0@
[",+%$B#/3",(%'+%5./%+'/%#+%.$,7%")+($,/$%
$,+(%'+16%50#,*%#+*0,F.,+/%$#9+)1$%/'%
A)#+/)#+%3'+/)3/%B#/"%/",%+,/B'0R@%
!",$,%)0,%A)(,%)%*,B%/#A,$%,8,06%"'.0%
)$%)%$"'0/%/0)+$A#$$#'+%1)$/#+9%b.$/%)%
3'.41,%'*%$,3'+($@
Corporate Responsibility Report 2007 35
 -/%&'()*'+,%B,%
0,3'9+#$,%/",0,%#$%
3'+3,0+%)5'./%",)1/"%
)+(%A'5#1,%/,3"+'1'96@%
[,%)0,%B'0R#+9%/'%)((0,$$%/"#$%/"0'.9"%/",%
*'11'B#+9%)3/#8#/#,$C
h% E% +9)9#+9%B#/"%1'3)1%3'AA.+#/#,$%)$%4)0/%'*%
'.0%0,$4'+$#51,%+,/B'0R%(,41'6A,+/%
40'3,$$@%!"#$%#+31.(,$%)%0#9'0'.$%)441#3)/#'+%
'*%/",%-LWU%L'(,%*'0%/",%N,41'6A,+/%'*%
<'5#1,%T"'+,%d,/B'0R%W+*0)$/0.3/.0,@
h% %T0'8#(#+9%$'4"#$/#3)/,(%)+(%4,0$'+)1#$,(%MU%
n'+,%A)4$%$"'B#+9%B",0,%6'.%3)+%'0%
3)++'/%9'%)0'.+(%5)$,%$/)/#'+%/0)+$A#//,0$@%
-33,$$%/'%/",%A)4$%#$%$.44'0/,(%56%B,5`
5)$,(%$6$/,A$@
h% %M,*,00#+9%3'+3,0+,(%3.$/'A,0$%)+(%
3'AA.+#/#,$%B'00#,(%)5'./%5)$,%$/)/#'+$%
)+(%",)1/"%/'%0,$4,3/,(%/"#0(%4)0/6%B,5$#/,$@%
!"#0(%4)0/#,$%#+31.(,%/",%
Worked with the telecommunications
industry to address public concerns
I.0%,X/,0+)1%,+9)9,A,+/%40'90)A%#$%B#(,%
0)+9#+9%)+(%#+31.(,$%3'AA.+#3)/#'+$%B#/"%
)%0)+9,%'*%$/)R,"'1(,0%90'.4$%#+31.(#+9%
3.$/'A,0$%)+(%1'3)1%3'AA.+#/#,$7%0,9.1)/'0$7%
",)1/"%)9,+3#,$7%+)/#'+)1%4'1#/#3#)+$7%/",%
/,1,3'AA.+#3)/#'+$%#+(.$/067%'4#+#'+%1,)(,0$7%
,A41'6,,$7%'./$'.03,%4)0/+,0$%)+(%3'+/0)3/'0$@%
W+%=>>KD>?7%B,%(,8,1'4,(%)%3'+/)3/%40'90)A%
*'0%0,9.1)/'0$%)+(%",)1/"%)+(%0,$,)03"%)9,+3#,$%
$.3"%)$%-MT-dS-%)+(%-LMZM@%P'B,8,07%'.0%
A)b'0%*'3.$%B)$%/'%B'0R%B#/"%/",%#+(.$/06%
/"0'.9"%/",%-<!-%)+(%#/$%(,41'6A,+/%$.590'.4%
<LU%/'%)((0,$$%4.51#3%)+(%3'AA.+#/6%3'+3,0+$@%
Z6%/)R#+9%.4%1,)(,0$"#4%4'$#/#'+$%B#/"#+%8)0#'.$%
#+(.$/06%90'.4$7%&'()*'+,%")$%1,(%/",%(,1#8,06%
'*%#A40'8,(%3'AA.+#3)/#'+%40'90)A$%*'0%1'3)1%
-%B'0(%)5'./%/,0A$
M)(#'%B)8,$%)0,%/",%$#A41,%/,0A%*'0%0)(#'%
*0,F.,+36%%,1($%'0%MU%%,1($@%
[",+%B,%/)1R%)5'./%MU%,X4'$.0,%+,)0%
5)$,%$/)/#'+%/0)+$A#//,0$7%B,%)0,%/)1R#+9%
)5'./%/",%$/0,+9/"%'*%/",%MU%%,1(%B"#3"%#$%
.$.)116%A,)$.0,(%#+%B)//$D$F.)0,%A,/0,@
-+%)1/,0+)/#8,%/,0A%*'0%MU%%,1($%#$%E<E%'0%
,1,3/0'A)9+,/#3%,+,096@%S'A,%0,4'0/$%
.$,%'/",0%$#A#1)0%/,0A$%$.3"%)$%E<U%B"#3"%
$/)+($%*'0%,1,3/0'A)9+,/#3%%,1($%'0%E<M%
B"#3"%$/)+($%*'0%,1,3/0'A)9+,/#3%
0)(#)/#'+@%MU%U#,1($%*'0A%)%4)0/#3.1)0%
*0,F.,+36%0)+9,%'*%E<U@%
36 Vodafone Australia
% [% '01(%P,)1/"%I09)+#$)/#'+7%-.$/0)1#)+%
M)(#)/#'+%T0'/,3/#'+%)+(%d.31,)0%S)*,/6%
-9,+36%)+(%/",%-.$/0)1#)+%L,+/0,%*'0%MU%
Z#',**,3/$%M,$,)03"@%
/QDKNG
RJQPGU

h% %I**,0#+9%9.#()+3,%/'%/"'$,%B"'%)0,% CPF
JGCNVJ

3'+3,0+,(%)5'./%"'B%5,$/%/'%1#A#/%/",#0%MU%
%,1(%,X4'$.0,%*0'A%")+($,/$@
h% %['0R#+9%B#/"%/",%/,1,3'AA.+#3)/#'+$%
#+(.$/06%/'%)((0,$$%4.51#3%3'+3,0+$%)5'./%
",)1/"@%EX)A41,$%#+31.(,%/",%4.51#3)/#'+%'*%
#+(,4,+(,+/%0,$,)03"%)+(%$.44'0/#+9%
#+(,4,+(,+/%MU%A,)$.0,A,+/%40'90)A$%#+%
"'A,$%)+(%)0'.+(%5)$,%$/)/#'+$@%
h% %-((0,$$#+9%'.0%,A41'6,,$%3'+3,0+$%)5'./%
A'5#1,%4"'+,%/,3"+'1'96%)+(%",)1/"%
/"0'.9"%#+/,0+)1%,+9)9,A,+/%)+(%0)#$#+9%
)B)0,+,$$@
h% %P,14#+9%&'()*'+,%,A41'6,,$%.+(,0$/)+(%
"'B%/'%0,$4'+(%/'%3'+3,0+$%*0'A%3.$/'A,0$%
'0%/",%4.51#3%B#/"%/",%3'00,3/%#+*'0A)/#'+@%
h% %e$#+9%A)0R,/%0,$,)03"7%*'3.$%90'.4$%)+(%
$/)R,"'1(,0%*,,(5)3R%/'%.+(,0$/)+(%)+(%
)((0,$$%4.51#3%)+(%3'AA.+#/6%3'+3,0+@%
9'8,0+A,+/7%3'AA.+#/#,$7%4'1#/#3#)+$%)+(% F.)1#/6%0,$,)03"%'+%/"#$%#$$.,@%!",%[PI%)+(%
/",%A,(#)@% '/",0%#+(,4,+(,+/%$3#,+/#%3%,X4,0/%90'.4$%
[,%)0,%#A40'8#+9%3'AA.+#3)/#'+%B#/"%'.0% ")8,%3'+/#+.,(%/'%,8)1.)/,%/",%4.51#$",(%
$/)R,"'1(,0$%#+%)%+.A5,0%'*%B)6$@ 0,$,)03"%0,9)0(#+9%/",%$)*,/6%'*%A'5#1,%
4"'+,%/,3"+'1'96@%
h% %[,%)0,%#+8'18,(%#+%.4()/#+9%/",%-MT-dS-%E<E%
0,4'0/7%B"#3"%40'8#(,$%)((#/#'+)1%MU%,X4'$.0,% Further information:
#+*'0A)/#'+%/'%3'AA.+#/#,$%)5'./%40'4'$,(% h% $#9+#%3)+/%0,8#,B$%)+(%0,$,)03"%#+%=>>KD>?%
5)$,%$/)/#'+$%)/%#(,+/#%,(%3'AA.+#/6% www.vodafone.com.au/healthandmobile
$,+$#/#8,%1'3)/#'+$%\BBB@A3*@)A/)@'09@).]@
h% %[,%)0,%40'8#(#+9%)(8#3,%/'%3.$/'A,0$%B"'%
B#$"%/'%0,(.3,%/",#0%,X4'$.0,%/'%MU%%,1($%
*0'A%/",#0%")+($,/$@
h% %[,%)0,%(,8,1'4#+9%)+%,)$6`/'`.+(,0$/)+(%
50'3".0,%/#/1,(%<'5#1,%T"'+,$%)+(%P,)1/"%
/")/%40'8#(,$%)(8#3,%3'+$#$/,+/%B#/"%/",%[PI@% What are we
!",%50'3".0,%0,*,0$%/'%'.0%4.51#3%B,5$#/,%
B"#3"%")$%,X/,+$#8,%#+*'0A)/#'+%'+%/",%/'4#3%
committed
'*%",)1/"%)+(%A'5#1,%4"'+,%/,3"+'1'96%)+(% to doing?
)%(#0,3/%4"'+,%+.A5,0%*'0%'.0%&'()*'+,%
$4,3#)1#$/%'+%/",%/'4#3@
h% %[,%(,1#8,0,(%",)1/"%)+(%A'5#1,%4"'+,% Z6%<)03"%=>>QC
/,3"+'1'96%40'3,(.0,%/0)#+#+9%/'%'.0%
L.$/'A,0%I4,0)/#'+$%$/)**%#+%=>>J@%!"#$%
/0)#+#+9%#$%#+31.(,(%)$%4)0/%'*%'.0%'+9'#+9%
[,%B#11%$,/%/)09,/$%)+(%
L.$/'A,0%I4,0)/#'+$%$/)**%#+(.3/#'+@%N.0#+9% 0,4'0/%'+%-.$/0)1#)+%
=>>?D>Q7%B,%B#11%(,1#8,0%)%0,*0,$",(%8,0$#'+%'*%
/"#$%/0)#+#+9%40'90)A%*'0%)11%'.0%N,4)0/A,+/$@
$/)R,"'1(,0%'4#+#'+%
Commissioned independent research
'+%"'B%0,$4'+$#516%
G1'5)1%",)1/"%,X4,0/$%1#R,%/",%[PI%/,11%.$%/")/% &'()*'+,%#$%)3/#+9%
A'5#1,%4"'+,%/,3"+'1'96%#$%+'/%)%",)1/"%
40'51,A@%P'B,8,07%B,%")8,%/'%5,%)5$'1./,16%$.0,%
0,9)0(#+9%A'5#1,%
5,3).$,%'.0%/,3"+'1'96%#$%+'B%.$,(%56%'+,%#+% 4"'+,$7%5)$,%$/)/#'+$%
$#X%4,'41,%)0'.+(%/",%B'01(@%-$%)%0,$.1/7%
&'()*'+,%91'5)116%")$%3'AA#//,(%A'0,%/")+% )+(%",)1/"@
i;J%A#11#'+%'8,0%,#9"/%6,)0$%/'%#+(,4,+(,+/%
M,$4'+$#51,%+,/B'0R%(,41'6A,+/%
What’s it all about?
U'0%A'5#1,%+,/B'0R$%/'%'4,0)/,7%5)$,%$/)/#'+$%
+,,(%/'%5,%1'3)/,(%31'$,%/'%)0,)$%B",0,%4,'41,%
.$,%/",#0%4"'+,$@%[",+%3"''$#+9%5)$,%$/)/#'+%
$#/,$%B,%+,,(%/'%5)1)+3,%1'3)1%3'AA.+#/6%
,X4,3/)/#'+$%B#/"%/,3"+#3)1%0,F.#0,A,+/$7%
F.)1#/6%'*%$,08#3,%)+(%1#3,+3,%'51#9)/#'+$@%
!",%8#$.)1%)+(%4'/,+/#)1%",)1/"%#A4)3/$%'*%)%
$#/,%)0,%/64#3)1%3'AA.+#/6%3'+3,0+$%0)#$,(@%
[,%%0$/%5,9)+%(,41'6#+9%'.0%+,/B'0R%#+%-.$/0)1#)%
#+%;VV:@%S#+3,%/",+7%/"0'.9"%,X/,+$#8,%1'3)1%
3'AA.+#/6%3'+$.1/)/#'+7%B,%")8,%1,)0+,(%/")/%
/",%B)6%B,%,+9)9,%B#/"%3'AA.+#/#,$%3)+%
90,)/16%#+%.,+3,%/",#0%0,)3/#'+$%/'%'.0%+,/B'0R%
0'11%'./%40'90)A$@%
<)/,0#)1%#$$.,$%)+(%$/)R,"'1(,0$%#A4)3/,(%56%
'.0%+,/B'0R%(,41'6A,+/%)0,%"#9"1#9"/,(%5,1'B@
I.0%=GDGTMS%+,/B'0R%3'8,0$%VJa%'*%/",%
-.$/0)1#)+%4'4.1)/#'+%)+(%'.0%:G%$,08#3,$%3'8,0%
A,/0'4'1#/)+%S6(+,67%L)+5,00)7%<,15'.0+,7%
Z0#$5)+,7%/",%G'1(%L')$/%)+(%S.+$"#+,%L')$/7%
-(,1)#(,%)+(%T,0/"@%W+%/",%%0$/%6,)0$%'*%'4,0)/#'+%
#+%-.$/0)1#)7%'.0%A)#+%*'3.$%B)$%,X4)+(#+9%'.0%
9,'90)4"#3)1%3'8,0)9,@%!",%3")11,+9,%+'B%#$%
/'%3'+/#+.,%/'%A,,/%'.0%3.$/'A,0$2%90'B#+9%
(,A)+($%*'0%+,B%/,3"+'1'9#,$%B"#1,%$/#11%
40'8#(#+9%50')(%9,'90)4"#3%3'8,0)9,@
[,%)0,%3'AA#//,(%/'%5.#1(#+9%)+(%'4,0)/#+9%'.0%
+,/B'0R%0,$4'+$#516@%[,%('%/"#$%56%)(",0#+9%/'%
/",%-LWU%L'(,%0,1)/#+9%/'%+,/B'0R%(,41'6A,+/%)$%
B,11%)$%&'()*'+,%G0'.4%4'1#3#,$%)+(%9.#(,1#+,$%
'+%0,$4'+$#51,%+,/B'0R%(,41'6A,+/@%W+%('#+9%$'7%
B,%3)+%A)R,%)%(#**,0,+3,%56%,+$.0#+9%/)09,/,(%
)+(%0,1,8)+/%3'+$.1/)/#'+7%/",%$)*,/6%'*%'.0%
+,/B'0R7%$,+$#/#8,%,+8#0'+A,+/)1%41)++#+97%
9''(%(,$#9+%)+(%,+8#0'+A,+/)1%40'/,3/#'+@%
What have we done?
h% %3'A41#,(%B#/"%/",%-LWU%3'(,%)+(%/",%
&'()*'+,%G0'.4%M,$4'+$#51,%d,/B'0R%
N,41'6A,+/%4'1#36
h% %3'+$.1/,(%/",%3'AA.+#/6%)5'./%/",%$,1,3/#'+%
)+(%A)+)9,A,+/%'*%'.0%5)$,%$/)/#'+$
h% %1#$/,+,(%/'%'.0%1)+(1'0($
h% %B'0R,(%31'$,16%B#/"%'.0%3'+/0)3/'0$
h% %3'`$#/,(%0)(#'%5)$,%$/)/#'+$%B#/"%'/",0%+,/B'0R%
3)00#,0$%)+(%,+/,0,(%)%b'#+/%8,+/.0,%/'%(,41'6%
'.0%:G%+,/B'0R@%
We’re complying with the ACIF Code and
Vodafone Group Responsible Network
Deployment Policy
&'()*'+,%#$%$.5b,3/%/'%/",%-LWU%L'(,%
YN,41'6A,+/%'*%<'5#1,%T"'+,%d,/B'0R%
W+*0)$/0.3/.0,2%\$,,%50,)R%'./%5'X%'+%4)9,%:Q]@%
[,%0,9.1)016%)$$#$/%-L<-%#+%#+F.#0#,$%)+(%
#+8,$/#9)/#'+$%/",6%A)R,%'+%5,")1*%'*%/",%
3'AA.+#/6%0,9)0(#+9%'.0%$#/,$%)+(%3'+$.1/)/#'+%
40'3,$$,$@%
W+%=>>KD>?7%B,%)$$#$/,(%-L<-%B#/"%/",#0%
#+F.#0#,$%0,9)0(#+9%$#X%'*%'.0%$#/,$@%d'+,%'*%/",$,%
0,$.1/,(%#+%-L<-%%+(#+9%/")/%&'()*'+,%")(%5,,+%
#+%50,)3"%'*%#/$%'51#9)/#'+$%.+(,0%/",%-LWU%L'(,@
[,%")8,%)1$'%#A41,A,+/,(%&'()*'+,%G0'.42$%
M,$4'+$#51,%d,/B'0R%N,41'6A,+/%T'1#36%)+(%
9.#(,1#+,$%\$,,%1#+R%)5'8,]@%
We’re working with industry to minimise
the visual impact of base stations and
facilities
[,%)0,%B'0R#+9%B#/"%/",%/,1,3'AA.+#3)/#'+$%
#+(.$/06%8#)%/",%<'5#1,%L)00#,0$%U'0.A%N,$#9+%
)+(%W++'8)/#'+%!)$R*'03,%/'%,$/)51#$"%#+(.$/06`
B#(,%40)3/#3,$%/'%A#+#A#$,%/",%8#$.)1%#A4)3/%'*%
A'5#1,%4"'+,%5)$,%$/)/#'+$@%!",%!)$R*'03,%")$%
)44'#+/,(%)+%#+(,4,+(,+/%'09)+#$)/#'+%/'%
3'+$.1/%B#(,16%B#/"%#+/,0,$/,(%$/)R,"'1(,0$%'+%
(,$#9+%#$$.,$%)+(%40'8#(,%#+(.$/06%B#/"%$4,3#%3%
0,3'AA,+()/#'+$@%
We undertake community consultation
about the selection and management of
our base stations
[,%3'+$.1/%B#/"%1'3)1%3'AA.+#/#,$%#+%/",%
$,1,3/#'+%)+(%A)+)9,A,+/%'*%'.0%5)$,%$/)/#'+$@%
I.0%4'1#36%#$%/'%1#$/,+%/'%)+(%3'+$#(,0%/",#0%8#,B$%
B",0,8,0%4'$$#51,@%
[,%")8,%*'.+(%/")/%'.0%,**'0/$%/'%A)R,%5)$,%
$/)/#'+$%1,$$%8#$.)116%'5/0.$#8,%")8,%",14,(%/",%
3'AA.+#/6%/'%*,,1%A'0,%3'A*'0/)51,%B#/"%/",%
#+*0)$/0.3/.0,%/")/%#$%)%+,3,$$)06%4)0/%'*%"#9"%
F.)1#/6%A'5#1,%/,1,3'AA.+#3)/#'+$@
S'A,%3'AA.+#/6%A,A5,0$%)0,%3'+3,0+,(%
)5'./%4'$$#51,%",)1/"%,**,3/$%'*%1#8#+9%'0%B'0R#+9%
+,)0%)%A'5#1,%4"'+,%5)$,%$/)/#'+@%-%R,6%
3'A4'+,+/%'*%$.33,$$*.1%3'+$.1/)/#'+%#$%
,+$.0#+9%3'AA.+#/6%A,A5,0$%")8,%)33,$$%/'%
,)$6`/'`.+(,0$/)+(%#+(,4,+(,+/%#+*'0A)/#'+%
0,9)0(#+9%/"#$@%W+%/",$,%#+$/)+3,$7%B,%,+")+3,%
'.0%3'AA.+#/6%3'+$.1/)/#'+%B#/"%/",%#+*'0A)/#'+%
)+(%40'3,$$,$%'./1#+,(%#+%/",%P,)1/"%)+(%<'5#1,%
!,3"+'1'96%$,3/#'+%'+%4)9,$%:J%)+(%:K@
We have been listening to our landlords
[,%1,)$,%$#/,$%*0'A%A'0,%/")+%;>>>%1)+(1'0($%
)30'$$%-.$/0)1#)@%N.0#+9%=>>KD>?7%B,%$.08,6,(%
;>a%'*%'.0%1)+(1'0($%#+%'0(,0%/'%.+(,0$/)+(%/",#0%
3'+3,0+$%)+(%/'%$,,%#*%B,%B,0,%)(,F.)/,16%
0,$4'+(#+9%/'%/",#0%F.,0#,$@%!",6%/'1(%.$%/",6%
B'.1(%1#R,%A'0,%#+*'0A)/#'+%'+%",)1/"%)+(%
,1,3/0'A)9+,/#3%%,1($@%[,%41)+%/'%$.08,6%/",%
1)+(1'0($%)9)#+%#+%=>>QD>V@

<)/,0#)1%#$$.,$ S/)R,"'1(,0$
&#$.)1%)A,+#/#,$ L.$/'A,0$
u.)1#/6%'*%$,08#3, O'3)1%3'AA.+#/#,$%)+(%3'AA.+#/6%90'.4$
M,9.1)/'0$C
O#3,+3,%'51#9)/#'+$
h% %!,1,3'AA.+#3)/#'+$%W+(.$/06%IA5.($A)+%\!WI]
P,)1/"%)+(%$)*,/6 h% %!",%-.$/0)1#)+%L'AA.+#3)/#'+$%)+(%<,(#)%-./"'0#/6%\-L<-]%
!,3"+#3)1%0,F.#0,A,+/$ h% %!",%-.$/0)1#)+%M)(#)/#'+%T0'/,3/#'+%r%d.31,)0%S)*,/6%-9,+36%
\-MT-dS-]
G'8,0+A,+/
h% %U,(,0)1%<#+#$/,0%*'0%L'AA.+#3)/#'+$
h% %!",%N,4)0/A,+/%'*%L'AA.+#3)/#'+$7%W+*'0A)/#'+%!,3"+'1'96%
)+(%/",%-0/$%\NLW!-]%
h% %S/)/,%)+(%U,(,0)1%P,)1/"%N,4)0/A,+/$
h% %O'3)1%9'8,0+A,+/%
W+(.$/06%-$$'3#)/#'+$
h% %-.$/0)1#)+%<'5#1,%!,1,3'AA.+#3)/#'+$%-$$'3#)/#'+%\-<!-]%
(,41'6A,+/%$.5%90'.4%<LU%\<'5#1,%L)00#,0$%U'0.A]
h% %L'AA.+#3)/#'+$%-11#)+3,
h% %O)+(1'0($D%O)+('B+,0$

Corporate Responsibility Report 2007 37

We are working closely with our
contractors P'B%(',$%)%5)$,%$/)/#'+%B'0Ro
[,%B'0R%31'$,16%B#/"%3'+/0)3/'0$%/'%,+$.0,%
3'A41#)+3,%B#/"%/",%-LWU%L'(,%)+(%/")/%/",%
&'()*'+,%G0'.42$%4'1#36%)+(%9.#(,1#+,$%*'0%'.0%
+,/B'0R%(,41'6A,+/%)+(%A)+)9,A,+/%)0,%
#A41,A,+/,(@%N.0#+9%=>>KD>?7%B,%40'8#(,(%)11%
A tower may be required
3'+/0)3/'0$%B#/"%/0)#+#+9%#+%/",%+,B%-MT-dS-`
in some locations.
)440'8,(%E<E%0,4'0/%*'0A)/%B"#3"%B)$%
#+/0'(.3,(%*0'A%;%j.16%=>>?@
We aim to minimise the impact on Public
communities and the environment telephone
network
by co-siting base stations and sharing
our network.
L'`S#/#+9%
L'`$#/#+9%'*%)%5)$,%$/)/#'+%$#/,%")44,+$%B",+%)%
+.A5,0%'*%/,1,3'AA.+#3)/#'+$%+,/B'0R% Vodafone
telephone
'4,0)/'0$%$")0,%)%5)$,%$/)/#'+%$#/,%B#/"'./%)+6% exchange
+,/B'0R%$")0#+9@
L'`$#/#+9%0,(.3,$%/",%+.A5,0%'*%5)$,%$/)/#'+%
$#/,$%+,,(,(%/'%0.+%/,1,3'AA.+#3)/#'+%
+,/B'0R$@%W+%$'A,%3)$,$7%#/%3)+%0,(.3,%/",%/'/)1% Where possible antennas are In some instances one tower
located on existing structures. can source three cells.
,+,096%.$,%)+(%B)$/,%)/%5)$,%$/)/#'+%$#/,$@%
[,%")8,%3'`$#/#+9%)90,,A,+/$%B#/"%)%+.A5,0%
'*%'/",0%3)00#,0$@%
S")0#+9%'.0%+,/B'0R
I.0%:G%+,/B'0R%")$%5,,+%(,41'6,(%)$%4)0/%'*%)%
b'#+/%8,+/.0,%B#/"%I4/.$@%!"#$%#$%/",%%0$/%/#A,%)% -LWU%L'(, U)3/%Z'X%
3'A4)+6%B#/"#+%/",%&'()*'+,%G0'.4%")$%5,,+% !",%-.$/0)1#)+%L'AA.+#3)/#'+$%W+(.$/06% &'()*'+,%")$%:7HQQ%5)$,%$/)/#'+$%#+%
#+8'18,(%#+%+,/B'0R%$")0#+9@%-$%)%0,$.1/7%/",% U'0.A%\-LWU]%W+(.$/06%L'(,%\LJKHC=>>H]% -.$/0)1#)7%#+31.(#+9%;VV;%5.#1/%/"0'.9"%
5.$#+,$$%A'(,1%#$%+'B%5,#+9%3'+$#(,0,(%)+(% B)$%(,8,1'4,(%#+%=>>=7%)+(%/",+%0,8#,B,(% )%b'#+/%8,+/.0,%B#/"%I4/.$@%
#A41,A,+/,(%56%'/",0%&'()*'+,%'4,0)/#+9% #+%=>>H7%56%#+(.$/067%G'8,0+A,+/%)+(%
3'A4)+#,$%B'01(B#(,@ 3'AA.+#/6%0,40,$,+/)/#8,$@%!",%3'(,%
!"#$%+,/B'0R%$")0#+9%)90,,A,+/%")$%)11'B,(% B)$%B0#//,+%B#/"%/",%)#A%'*%(,)1#+9%B#/"%
5'/"%&'()*'+,%)+(%I4/.$%/'%(,41'6%$,08#3,$%/'% /",%3'+3,0+$%'*%/",%3'AA.+#/6%)5'./%/",%
A,,/%3.$/'A,0%(,A)+(%*)$/,07%B"#1,%)/%/",% 0#$R$%'*%0)(#'%*0,F.,+36%,1,3/0'`A)9+,/#3%
$)A,%/#A,%A#+#A#$#+9%/",%)A'.+/%'*%+,B% ,+,096%,X4'$.0,%56%)11'B#+9%/",%
#+*0)$/0.3/.0,%0,F.#0,(%/'%('%$'@%e+(,0%/",%b'#+/% 3'AA.+#/6%)+(%3'.+3#1$%/'%")8,%90,)/,0%
8,+/.0,7%&'()*'+,%)+(%I4/.$%")8,%(,41'6,(%)%
"#9"%F.)1#/6%:G%+,/B'0R%B#/"%'+16%$1#9"/16%A'0,%
4)0/#3#4)/#'+%#+%(,3#$#'+$%A)(,%56%3)00#,0$@% What are we
Further information:
5)$,%$/)/#'+$%/")+%B'.1(%")8,%5,,+%0,F.#0,(%#*%)%
h% -LWU%3'(,
committed
$#+91,%3'A4)+6%")(%$,/%.4%/",%+,/B'0R%
#+(,4,+(,+/16@% www.acif.org.au to doing?
Further information:
h% %M,$4'+$#51,%N,41'6A,+/%U)3/%S",,/
Z6%<)03"%=>>QC
www.vodafone.com.au/healthandmobile
h% %%&'()*'+,%G0'.4%T'1#36%r%G.#(,1#+,$%'+% [,%B#11%#$$.,%)+%.4()/,
M,$4'+$#51,%d,/B'0R%N,41'6A,+/%
www.vodafone.com/responsibility
/'%1)+('B+,0$%'+%/",%
1)/,$/%$3#,+/#%3%0,$,)03"%
'+%,1,3/0'`A)9+,/#3%
,+,096%)+(%#+8#/,%/",A%
/'%3'+/)3/%.$%*'0%*.0/",0%
#+*'0A)/#'+@

38 Vodafone Australia
&'()*'+,%-.$/0)1#)%U'.+()/#'+
What’s it all about?
[,%,$/)51#$",(%/",%&'()*'+,%-.$/0)1#)%
U'.+()/#'+%\U'.+()/#'+]%#+%S,4/,A5,0%=>>=@%
I.0%U'.+()/#'+2$%8#$#'+%#$%/'%,A4'B,0%6'./"%
)+(%'.0%4,'41,%/'%5,//,0%/",#0%3'AA.+#/#,$@%
!",%A)/,0#)1%#$$.,$%)+(%$/)R,"'1(,0$%#+8'18,(%
B#/"%/",%U'.+()/#'+%)0,%"#9"1#9"/,(%5,1'B@%
!",%U'.+()/#'+%#$%)%A,A5,0%'*%)%91'5)1%+,/B'0R%
'*%&'()*'+,%U'.+()/#'+$@%!"#$%91'5)1%*0)A,B'0R%
",)(,(%56%/",%&'()*'+,%G0'.4%U'.+()/#'+%
\BBB@8'()*'+,*'.+()/#'+@'09]%,+)51,$%$'3#)1%
#+8,$/A,+/%/'%'33.0%)/%)%1'3)17%+)/#'+)1%)+(%
#+/,0+)/#'+)1%1,8,1@%
[,%$,,R%/'%A)R,%$'3#)1%#+8,$/A,+/$%)+(%*'0A%
4)0/+,0$"#4$@%!",%A)b'0#/6%'*%'.0%*.+(#+9%9',$%
/'%$,8,0)1%R,6%+'/`*'0`40'%/%4)0/+,0$%)+(%
40'90)A$%/'%,+$.0,%/")/%B,%)0,%)51,%/'%/)09,/%
)+(%/'%A)X#A#$,%/",%8)1.,%/")/%'.0%3'+/0#5./#'+$%
3)+%A)R,@%!"#$%)440')3"%#$%(,$30#5,(%#+%/",%
&'()*'+,%G0'.4%S'3#)1%W+8,$/A,+/%T'1#36
%B"#3"%#$%)8)#1)51,%)/C%
BBB@8'()*'+,*'.+()/#'+@'09D)$$,/$D
('B+1')($DG0'.4S'3#)1W+8,$/A,+/T'1#36@4(*
The Foundation’s strategy is to:
h% %,A4'B,0%)+(%,+9)9,%6'./"%/'%A)R,%)%
(#**,0,+3,%#+%/",#0%,+8#0'+A,+/%)+(%/",#0%
3'AA.+#/#,$%)+(%/'%",14%/",A%'8,03'A,%
(#$)(8)+/)9,
h% %#+$4#0,%)+(%,+9)9,%'.0%4,'41,%B#/"%/",#0%'B+%
4)$$#'+$%)+(%/'%.$,%/",#0%,X4,0/#$,%B#/"%'.0%
40'90)A%4)0/+,0$
h% 0% )#$,%)B)0,+,$$%)+(%A)R,%/",%5,$/%.$,%'*%
0,$'.03,$%56%#(,+/#*6#+9%)+(%40'A'/#+9%
R,6%4)0/+,0@
What have we done?
h% %*'3.$,(%'+%$,,(%*.+(#+9%/'%$.44'0/%+,B%
$/)0/`.4%3'AA.+#/6%'09)+#$)/#'+$
h% %,+9)9,(%'.0%4,'41,%#+%3'AA.+#/6%#+8,$/A,+/%
)+(%8'1.+/,,0#+9%40'90)A$
h% %#+8,$/,(%#+%40'90)A$%B#/"%R,6%4)0/+,0$
h% %(,8,1'4,(%)33'.+/)5#1#/6%A,3")+#$A$%*'0%
"'B%B,%,+9)9,%B#/"%'.0%4)0/+,0$%)+(%
5,+,%3#)0#,$@
Seed Funding to support
start-up community organisations
I.0%$/0)/,96%#+31.(,$%)%*'3.$%'+%Y$,,(%*.+(#+92@%
!"#$%*.+(#+9%0,3'9+#$,$%/")/%#+8,$/#+9%#+%$A)11,0%
$/)0/`.4%3'AA.+#/6%'09)+#$)/#'+$%#$%"#9"%0#$R7%
5./%B#11%0,$.1/%#+%$#9+#%3)+/%3'AA.+#/6%)+(%
'09)+#$)/#'+)1%'./3'A,$%#*%$.33,$$*.1@%[,%
0,3'9+#$,%/")/%)440'40#)/,%4,'41,%0,$'.03,%)+(%
3)4)3#/6%5.#1(#+9%)0,%,$$,+/#)1%*'0%)%+,B%
3'AA.+#/6%'09)+#$)/#'+%/'%90'B%)+(%5,%
$.33,$$*.1@%-440'X#A)/,16%=>a%'*%/",%
U'.+()/#'+2$%/'/)1%*.+(#+9%,)3"%6,)0%#$%$,/%)$#(,%
*'0%$,,(%*.+(#+9@%I.0%3.00,+/%$,,(%*.+(%4)0/+,0$%
)0,%E$$,0,%)+(%M,(%N.$/%\$,,%/)51,%'+%4)9,%H>%
*'0%(,/)#1%'*%/",#0%40'90)A$]@
<)/,0#)1%W$$.,$
S/0)/,9#3%3'AA.+#/6%#+8,$/A,+/
-33'.+/)5#1#/6%/'%3'AA.+#/6%4)0/+,0$%)+(%
5,+,%3#)0#,$%
T,0$'+)1%#+8'18,A,+/%)+(%'44'0/.+#/#,$%
*'0%,A41'6,,%(,8,1'4A,+/
U'.+()/#'+%U)3/$%
Structure
!",%U'.+()/#'+%B)$%$,/%.4%)$%)%40,$30#5,(%
40#8)/,%*.+(%)+(%)%/)X%,X,A4/%(,(.3/#51,%
9#*/%0,3#4#,+/@%W/%")$%)%5')0(%'*%!0.$/,,$%A)(,%
.4%'*%3'A4)+6%)44'#+/,(%)+(%,A41'6,,%
,1,3/,(%A,A5,0$@%W/%")$%)%30'$$%*.+3/#'+)1%
'4,0)/#+9%3'AA#//,,%0,$4'+$#51,%*'0%
'4,0)/#'+)1%A)+)9,A,+/@
Funding
!",%U'.+()/#'+%#$%b'#+/16%*.+(,(%56%/",%
&'()*'+,%G0'.4%U'.+()/#'+%\&GU]%)+(%
&'()*'+,@%!",%&GU%A)R,$%)++.)1%90)+/$%/'%
1'3)1%&'()*'+,%U'.+()/#'+$@%W+%)((#/#'+%/'%
/",%*.+(#+9%*0'A%/",%&GU7%&'()*'+,%-.$/0)1#)%
3'+/0#5./,$%)+%)90,,(%4,03,+/)9,%'*%EZW!N-%
,)3"%6,)0@%!",%&'()*'+,%-.$/0)1#)%U'.+()/#'+%
A)(,%90)+/$%'*%A'0,%/")+%i=@J%A#11#'+%#+%/",%
=>>KD>?%%+)+3#)1%6,)0@
S/)R,"'1(,0$%-**,3/,(
N#$)(8)+/)9,(%4,'41,7%,$4,3#)116%6'./"%
&'()*'+,%G0'.4%U'.+()/#'+
T)0/+,0$%)+(%5,+,%3#)0#,$
EA41'6,,$

f,6%$/)/#$/#3$%
&'()*'+,%-.$/0)1#)%U'.+()/#'+ =>>HD>J =>>JD>K =>>KD>?
!'/)1%*.+(#+9%)8)#1)51,%*'0%40'b,3/$% i;7KKJ7:>> i=7V:Q7=VH i:7>;H7JVH
T)$$#'+%#+%-3/#'+ i=7K>> i;>?7J>> iQ:7Q>K
<)/3",(%G#8#+9 iH>7>== iKK7=;K i;K:7V:Q
N'+)/#'+$%'*%40'(.3/$%/'%/",%U'.+()/#'+%,9%4"'+,$7%A,03")+(#$, i;=7?>> i;>7QJQ i=:7:>>

Corporate Responsibility Report 2007 39

 W+8,$/#+9%#+%40'90)A$%B#/"%R,6%4)0/+,0$%
-%$.AA)06%'*%'.0%R,6%4)0/+,0$%)+(%#+#/#)/#8,$%#$%40'8#(,(%5,1'B@
T0'90)ADT)0/+,0 Z,+,%3#)0#,$ T0'90)A f,6%'./3'A,$
['01(%'*%N#**,0,+3, S.33,$$*.1%)441#3)+/$7% ['01(%'*%N#**,0,+3, !",%90)(.)/#'+%'*%;J%4,'41,%$#+3,%/",%40'90)A%5,9)+%
3'AA.+#/6% #+%=>>:@%!"0,,%4,'41,%*0'A%/",%=>>KD>?%40'90)A%")8,%
'09)+#$)/#'+$7%)% d'B%#+%#/$%*'.0/"%6,)07%/",%['01(%'*%N#**,0,+3,%40'90)A% B'0R,(%B#/"%/",#0%3'AA.+#/6%'09)+#$)/#'+$%/'%$.44'0/%
0)+9,%'*%3'AA.+#/6% '**,0$%/",%3")+3,%*'0%*'.0%-.$/0)1#)+$%/'%B'0R%*'0%)% '8,0%=>>%6'.+9%4,'41,@%!",6%")8,%('+,%/"#$%/"0'.9"%
'09)+#$)/#'+%31#,+/$ 3'AA.+#/6%'09)+#$)/#'+%'*%/",#0%3"'#3,%*'0%'+,%6,)0% A.$#3%/",0)46%)+(%A.$#3%30,)/#'+%)+(%0)#$,(%$#9+#%3)+/%
B#/"%/",#0%$)1)06%'*%.4%/'%iJ>7>>>%)+(%,X4,+$,$%'*%.4%/'% *.+($%)+(%40'90)A$%/'%$.44'0/%B#1(1#*,%#+%&#3/'0#)@%
i=J7>>>%4)#(%56%/",%&'()*'+,%-.$/0)1#)%U'.+()/#'+@%
_'.+9%T,'41,% N#$)(8)+/)9,(%)+(%)/` _'.+9%T,'41,%L'++,3/,( W/%")$%+'B%$.44'0/,(%HVJ%6'.+9%4,'41,%B#/"%)%4"'+,%
L'++,3/,( 0#$R%6'./"7%3'AA.+#/6% )+(%)33,$$%/'%/",%40'90)A@%\S,,%3)$,%$/.(6%'+%_'.+9%
'09)+#$)/#'+$7%'/",0% !"#$%40'90)A%)#A$%/'%)$$#$/%6'.+9%4,'41,%/'%$/)6% T,'41,%L'++,3/,(%'+%4)9,%H;%*'0%*.0/",0%'./3'A,$]@%
Z)0+)0('$%-.$/0)1#)7% $,08#3,%40'8#(,0$ 3'++,3/,(%/'%/",#0%*)A#1#,$%)+(%3)$,B'0R,0$%)+(%/'%
<#$$#'+%-.$/0)1#)7%)+(% 1,)(%A'0,%#+/,90)/,(%1#8,$@%!",%40'90)A%.$,$%&'()*'+,% _'.+9%T,'41,%L'++,3/,(%0,3,#8,(%)%b.(9,2$%
U)/",0%L"0#$%M#1,62$% /,3"+'1'96%$'1./#'+$%$.3"%)$%S<S%/'%",14%6'.+9%4,'41,% ,+3'.0)9,A,+/%)B)0(%#+%/",%=>>J%T0#A,%<#+#$/,02$%
_'./"%I**%!",%S/0,,/$ 3'AA.+#3)/,%B#/"%)9,+3#,$%)+(%3'AA.+#/6%$.44'0/@% L'AA.+#/6%Z.$#+,$$%T)0/+,0$"#4$%-B)0($@
W/%)1$'%#+31.(,$%)%*0,,%3)11%$,08#3,%/'%A)R,%#/%,)$#,0%*'0%
4,'41,%/'%3)11%,)3"%$,08#3,%40'8#(,0@%
edWLEU%-.$/0)1#) L"#1(0,+%)/%0#$R%'*%3"#1(% L"#1(%/0)*%3R#+9 T0,8,+/)/#8,%A,)$.0,$%)/%/",%3'AA.+#/6%)+(%*)A#16%1,8,1%
/0)*%3R#+9%#+%/",%S'./"% )+(%0,3'8,06%)+(%0,#+/,90)/#'+%A,)$.0,$%*'0%3"#1(%8#3/#A$%
E)$/%-$#)+%0,9#'+ !",%&'()*'+,%U'.+()/#'+$%#+%/",%-$#)%T)3#%3%0,9#'+%")8,% ")8,%5,,+%(,8,1'4,(@
3'AA#//,(%i:%A#11#'+%'8,0%/"0,,%6,)0$%/'%5''$/%edWLEU2$%
B'0R%/'%%9"/%/",%#11,9)1%3"#1(%/0)*%3R#+9%/0)(,@ -B)0,+,$$`0)#$#+9%)3/#8#/#,$%/'%$/0,+9/",+%9'8,0+A,+/%
)+(%3#8#1%$'3#,/6%0,$4'+$,$%")8,%5,,+%.+(,0/)R,+@%O,9)1%
-%1)09,%3'A4'+,+/%'*%/",%&'()*'+,%$.44'0/,(%40'b,3/% 40'/,3/#'+%*'0%3"#1(0,+%)/%0#$R%'0%8#3/#A$%'*%,X41'#/)/#'+%
#$%*'3.$,(%'+%30'$$`5'0(,0%)90,,A,+/$%)+(%1,9#$1)/#8,% )+(%/0)*%3R#+9%")8,%5,,+%#A40'8,(@
3")+9,%/'%A)R,%/",%)3/%'*%/0)*%3R#+9%3"#1(0,+%A'0,%
(#*%3.1/7%)+(%#+%/.0+7%0,(.3,%/",%+.A5,0%'*%3"#1(0,+% -%"#9"1#9"/%B)$%/",%edWLEU%$'33,0%/'.0+)A,+/%#+%
/0)*%3R,(@ I3/'5,0%=>>K7%B"#3"%B)$%'09)+#$,(%56%&'()*'+,%
,A41'6,,$%)+(%edWLEU%)+(%0)#$,(%)+%)((#/#'+)1%iK>7>>>%
-%$,3'+(%A)b'0%3'A4'+,+/%'*%/",%40'90)A%#$%A'0,% *'0%edWLEU%40'b,3/$@
*'3.$,(%)/%/",%90)$$%0''/$%1,8,1@%W/%#+8'18,$%edWLEU%
B'0R#+9%/'%,$/)51#$"%#+#/#)/#8,$%1#R,%3"#1(%40'/,3/#'+%
"'/1#+,$7%3'AA.+#/6%3)0,7%3'.+$,11#+97%/0)#+#+9%)+(%
",)1/"%3)0,%*)3#1#/#,$%)$%B,11%)$%0,#+/,90)/#'+%40'90)A$%
*'0%8#3/#A$%'*%/0)*%3R#+9@
E$$,0, L"#1(0,+%)+(%6'./"%#+% Z.#1(#+9%0,$#1#,+3,%B'0R$"'4$ N.0#+9%=>>KD>?7%/",%40'90)A%,X4)+(,(%)+(%(,1#8,0,(%
d,B%S'./"%[)1,$ VK%8)1.,$%/0)#+#+9%B'0R$"'4$7%.4%*0'A%=H%#+%=>>JD>K@
!",%U'.+()/#'+2$%$.44'0/%#$%",14#+9%E$$,0,7%'+,%'*%
'.0%$,,(%4)0/+,0$7%/'%3'+(.3/%")+($`'+%B'0R$"'4$%
*'0%3"#1(0,+%)+(%6'.+9%4,'41,@%!",$,%B'0R$"'4$%)0,%
(,$#9+,(%/'%(,8,1'4%$R#11$%)+(%$/0)/,9#,$%*'0%(,)1#+9%
B#/"%#$$.,$%$.3"%)$%5.116#+97%$"6+,$$7%/,)$#+9%)+(%
'/",0%)$$'3#)/,(%,A'/#'+$@
M,(%N.$/%M'1,%<'(,1$ N#$)(8)+/)9,(% P,)1/"6%1#*,$/61,%0'1,%A'(,11#+9 T0'90)A$%B,0,%(,1#8,0,(%/'%A'0,%/")+%$,8,+%0,A'/,%
#+(#9,+'.$%6'./"%1#8#+9% 3'AA.+#/#,$@%<'0,%/")+%H>%0'1,%A'(,1$%)+(%3'04'0)/,%
#+%0,A'/,%-.$/0)1#)% M,(%N.$/%M'1,%<'(,1$7%'+,%'*%'.0%$,,(%4)0/+,0$7%.$,$% )+(%/,)A%$.44'0/%4,0$'++,1%B,0,%,+9)9,(@
/",%#+%.,+3,%'*%4'$#/#8,%0'1,%A'(,1$%/'%(,1#8,0%",)1/"%
,(.3)/#'+%)+(%,+3'.0)9,%",)1/"6%1#*,$/61,$%/"0'.9"%)%
$,0#,$%'*%3'AA.+#/6%8#$#/$@
N,1#8,06%'*%",)1/"%)+(%,(.3)/#'+%40'90)A$%/"0'.9"%
/",%.$,%'*%$4'0/%)+(%A.$#3%0'1,%A'(,11#+9%#+%0,A'/,%
#+(#9,+'.$%3'AA.+#/#,$@%

Further information on our partners:

www.vodafone.com.au/responsibility/foundation

40 Vodafone Australia
 Winner: !",%T0#A,%<#+#$/,02$%L'AA.+#/6%Z.$#+,$$%T)0/+,0$"#4$@%j.(9,2$%
E+3'.0)9,A,+/%-B)0(%*'0%/",%dS[%O)09,%Z.$#+,$$%3)/,9'06%#+%=>>J@%

_'.+9%T,'41,%L'++,3/,(%%E8,06%+#9"/%#+%-.$/0)1#)7%/",0,%)0,%)1A'$/%HK7>>>%
"'A,1,$$%6'.+9%4,'41,%.+(,0%/",%)9,%'*%=J@%!",$,%6'.+9%4,'41,%,X4,0#,+3,%
#$'1)/#'+%3).$,(%56%/",%1)3R%'*%)%$)*,%)+(%+.0/.0#+9%"'A,%,+8#0'+A,+/@
!",6%)0,%)1$'%,X4'$,(%/'%/0).A)%$.3"%)$%)5.$,7% W/%)1$'%,+)51,$%/",%U'.+()/#'+2$%4)0/+,0$%/'% h% %#A40'8,A,+/%#+%6'.+9%4,'41,2$%3)4)3#/6%*'0%
+,91,3/%)+(%(0.9%)+(%)13'"'1%(,4,+(,+3#,$@% B'0R%5,6'+(%/"#$%%)9$"#4%40'90)A%/'%(,1#8,0% A)+)9#+9%/",#0%'B+%)3/#8#/#,$@%-%A)b'0#/6%
!",#0%$#/.)/#'+%#$%3'A4'.+(,(%56%/",#0%1#A#/,(% A,)+#+9*.1%)+(%1)$/#+9%5,+,%/$%/'%,)3"%4)0/+,0@% \?Qa]%'*%6'.+9%4,'41,%0,4'0/,(%/")/%/",%
)5#1#/6%/'%$/)6%3'++,3/,(%B#/"%$,08#3,$7%*)A#16% !",$,%5,+,%/$%#+31.(,%/",%$")0#+9%'*%8)1.,$7% 40'90)A%")$%",14,(%/",#0%/#A,%A)+)9,A,+/@%
)+(%*0#,+($@; 5.$#+,$$%R+'B1,(9,7%3'AA.+#/6%3'++,3/#'+% h% #%+30,)$,(%,*%3#,+36%#+%'4,0)/#'+%'*%6'./"%
W+%0,$4'+$,%/'%/"#$7%/",%&'()*'+,%-.$/0)1#)% )+(%#+30,)$,(%,A41'6,,$%$,1*%B'0/"@ $,08#3,$
U'.+()/#'+%4)0/+,0,(%B#/"%&'()*'+,%-.$/0)1#)% Key program achievements: h% %$#+3,%/",%1).+3"%'*%/",%40'90)A7%
)+(%/"0,,%+'/`*'0`40'%/%'09)+#$)/#'+$% 3'AA.+#3)/#'+%5,/B,,+%6'.+9%4,'41,%
h% %(,8,1'4A,+/%'*%)%50')(,0%4)0/+,0$"#4%B#/"%
\Z)0+)0('$%-.$/0)1#)7%<#$$#'+%-.$/0)1#)%)+(% )+(%/",#0%3)$,%B'0R,0$%")$%#+30,)$,(%
)11%/"0,,%3'AA.+#/6%'09)+#$)/#'+$%#+8'18,(%
U)/",0%L"0#$%M#1,62$%_'./"%I**%!",%S/0,,/$]%)+(% /,+*'1(@%U)3,`/'`*)3,%3'+/)3/%B#/"%31#,+/$%
#+%/",%_TL%40'90)A
/",#0%6'.+9%31#,+/$%/'%4#1'/%)+%#++'8)/#8,% ")$%#+30,)$,(%#+%H=a%'*%3)$,$
3'AA.+#/6%40'90)A%3)11,(%Y_'.+9%T,'41,% h% %#A40'8,(%,*%3#,+36%*'0%)9,+3#,$%#+%
A)#+/)#+#+9%3'+/)3/%B#/"%6'.+9%4,'41,% h% %(.0#+9%/",%40'90)A7%HVJ%6'.+9%4,'41,%")8,%
L'++,3/,(2%\_TL]@
#+%/",%40'90)A% 5,,+%9#8,+%)%4"'+,
O).+3",(%#+%j.16%=>>H7%_TL%.$,$%3.$/'A#$,(%
h% %)9,+3#,$%0,4'0/%/")/%Y(,)(2%/#A,%B#/"%31#,+/$% h% %)9,+3#,$%0,4'0/%/")/%/",%40'90)A%4'$#/#8,16%
A'5#1,%/,3"+'1'96%/'%",14%6'./"%B'0R,0$%/'%
")$%5,,+%0,(.3,(%#+%K?a%'*%3)$,$ )**,3/$%/",%B)6%/",6%B'0R%B#/"%31#,+/$%#+%
$/)6%#+%/'.3"%B#/"%6'.+9%4,'41,%B"'%)0,%
QJa%'*%3)$,$
"'A,1,$$%'0%1#8#+9%#+%.+$/)51,%)33'AA'()/#'+@%

;@%%<#$$#'+%-.$/0)1#)%M,$,)03"%r%S'3#)1%T'1#36C%sP'A,1,$$+,$$C%d,B%.+(,0$/)+(#+97%+,B%0,$4'+$,$t%=>>H@

Corporate Responsibility Report 2007 41

Engaging our people in community W+%1#9"/%'*%/"#$7%/",%U'.+()/#'+%0,9.1)016%0,8#,B$% $'A,%'*%/",%U'.+()/#'+2$%R,6%40'90)A$%")8,%
investment and volunteering programs )+(%,8)1.)/,$%#/$%4)0/+,0$"#4$%/'%,+$.0,%/",6% 5,,+%,8)1.)/,(%56%,X/,0+)1%3'+$.1/)+/$%/'%
-%R,6%4)0/%'*%/",%U'.+()/#'+2$%$/0)/,96%")$%5,,+% )0,%A,,/#+9%/",%30#/,0#)%'*%#/$%S'3#)1%W+8,$/A,+/% )$$,$$%/",%/0.,%B'0/"%'*%/",$,%40'90)A$%)+(%
/'%,+9)9,%)+(%#+8'18,%'.0%4,'41,%#+%3'AA.+#/6% T'1#36@%W/%)1$'%B'0R$%31'$,16%B#/"%4)0/+,0$%/'% 4)0/+,0$"#4$@%!"#$%,8)1.)/#'+%#$%)1$'%)%8)1.)51,%
#+8,$/A,+/%)+(%8'1.+/,,0#+9@%!",%U'.+()/#'+% ,+$.0,%/")/%/",%U'.+()/#'+%#$%A,,/#+9%/",#0% B)6%/'%#A40'8,%40'90)A%'./3'A,$@
")$%(,8,1'4,(%)%+.A5,0%'*%A,3")+#$A$%/'%('% ,X4,3/)/#'+$%#+%/",%B)6%/",6%B'0R%/'9,/",0@%
Further Information:
/"#$%$.3"%)$C W+%=>>KD>?%/",%U'.+()/#'+%(,8,1'4,(%fTW$%*'0% www.vodafone.com.au/responsibility/
h% %<)/3",(%G#8#+9%^%/",%U'.+()/#'+%A)/3",$% )11%#/$%40'90)A$%)+(%4)0/+,0$%/'%/0)3R%/",% foundation
A'+,6%0)#$,(%56%'.0%,A41'6,,$%('11)0`*'0` './3'A,$%'*%*.+(#+9%3'+/0#5./#'+$@%W+%)((#/#'+7%
('11)0
h% %T)$$#'+%#+%-3/#'+%^%/",%U'.+()/#'+%")$%)%4''1%
'*%*.+($%/'%$.44'0/%/,)A$%'+%8'1.+/,,0%()6$@ What are we committed to doing?
!",%U'.+()/#'+%)1$'%40'8#(,$%'44'0/.+#/#,$%*'0%
'.0%4,'41,%/'%.$,%/",#0%T)$$#'+%N)6$%/'%8'1.+/,,0%
B#/"%3'AA.+#/6%4)0/+,0$%)+(%)1$'%$.44'0/$%'.0% Z6%<)03"%=>>QC Z6%<)03"%=>>QC
T)60'11%G#8#+9%40'90)A@%\S,,%/",%$,3/#'+%YI.0%
4,'41,2%#+%/"#$%0,4'0/%*'0%A'0,%#+*'0A)/#'+]@ !",%U'.+()/#'+%B#11% !",%U'.+()/#'+%B#11%
Developing accountability mechanisms for B'0R%B#/"%/",%5.$#+,$$% *.0/",0%(,8,1'4%fTW%
how we engage with our partners and
bene!ciaries /'%(,8,1'4%)%/''1%/")/% /)09,/$%/'%A,)$.0,%
W+%'0(,0%/'%5,%,**,3/#8,7%/",%U'.+()/#'+% ,+)51,$%.$%/'%A,)$.0,% 4)0/+,0%)+(%40'90)A%
0,3'9+#$,$%/",%+,,(%/'%5,%)33'.+/)51,%*'0%
/",%B)6%#/%.$,$%#/$%*.+($%)+(%A)+)9,$%#/2$% /",%)B)0,+,$$%)+(% 4,0*'0A)+3,%B#/"%
4)0/+,0$"#4$@%W/%)1$'%0,3'9+#$,$%/",%+,,(%/'%
5,%)33'.+/)51,%*'0%/",%#A4)3/%'*%/",%40'90)A$%
,+9)9,A,+/%'*% '.0%R,6%+'/`*'0`40'%/%
'+%/",%3'AA.+#/#,$%#/%#+/,+($%/'%5,+,%/@% '.0%4,'41,%#+% 4)0/+,0$@
U'.+()/#'+%40'90)A$@

42 Vodafone Australia
Environment

Corporate Responsibility Report 2007 43

E+8#0'+A,+/%$.AA)06

Conducting our business in a way that minimises the use of natural

What’s it resources and the generation of waste is critical to Vodafone’s
all about? sustainability as a business. d'/%'+16%('%B,%40'A'/,%'4,0)/#'+)1%
40)3/#3,$%/")/%0,(.3,%'.0%,+8#0'+A,+/)1%#A4)3/7%B,%)0,%)1$'%3'AA#//,(%
/'%$.44'0/#+9%#++'8)/#8,%(,8,1'4A,+/$%#+%40'(.3/$%)+(%$,08#3,$%/")/%'**,0%
,+8#0'+A,+/)1%)+(%$'3#)1%5,+,%/$@

What have We have been measuring our impact on the environment through
data collection and analysis. This has helped shape our strategy
we done? for environmental management.

E+,096%8$@%0,+,B)51,%,+,096%3'+$.A4/#'+

Q>R
<,9)B)//%"'.0$%\<["]

?>R
K>R
J>f
H>R
:>R
=>R
;>R
>
=>>HD>J =>>JD>K =>>KD>?
M,+,B)51,%,+,096%
3'+$.A4/#'+
d)/#'+)1%4'B,0%90#(%,+,096%
3'+$.A4/#'+

What are we %%%E+,096%,*%3#,+36%)+(%31#A)/,%3")+9,C%

committed Z6%=>;;C Z6%<)03"%=>>QC

to doing? [,%B#11%)3/#8,16%$,,R%B)6$%
/'%A#+#A#$,%'.0%LI=%
[,%B#11%(,8,1'4%)%
6,)0`56`6,)0%31#A)/,
,A#$$#'+$%/'%",14%&'()*'+,% 3")+9,%3'AA#/A,+/
G0'.4%A,,/%/",#0%9')1%'*%)% *'0%'.0%5.$#+,$$@
H>a%0,(.3/#'+%#+%LI=%4,0%
<Z%'*%/0)*%3@

44 Vodafone Australia
E+,096%,*%3#,+36%)+(%
31#A)/,%3")+9,
[,%5,1#,8,%/")/%B,%")8,%)%
0,$4'+$#5#1#/6%/'%A)+)9,%)+(%
0,(.3,%/",%#A4)3/%/")/%'.0%
'4,0)/#'+$%")8,%'+%31#A)/,%3")+9,@%
[,%")8,%0,3'9+#$,(%/")/%/",%5,$/%
B)6%/'%0,(.3,%'.0%3)05'+%*''/40#+/%
#$%/'%*'3.$%'+%B)6$%/'%#A40'8,%/",%
,+,096%,*%3#,+36%'*%'.0%+,/B'0R7%
5.#1(#+9$%)+(%#+*0)$/0.3/.0,7%/'%
(,8,1'4%'.0%'B+%0,+,B)51,%,+,096%
E+,096%,*%3#,+36%)+(%
31#A)/,%3")+9,
W+%=>>KD>?%/",%3'+/#+.,(%,X4)+$#'+%
'*%'.0%+,/B'0R%/'%#+31.(,%:G%
$,08#3,$%")$%1,(%/'%)%=>a%#+30,)$,%
#+%'.0%/'/)1%,+,096%.$,%/'%?J7J>>%
<["@%-/%/",%$)A,%/#A,%B,%")8,%
#+30,)$,(%'.0%.$,%'*%0,+,B)51,%
,+,096%/'%A'0,%/")+%;>7>>>%<["7%
'0%;Ka%'*%'.0%/'/)1%,+,096%
3'+$.A4/#'+%#+%=>>KD>?@%
!"#$%#$%)%$#9+#%3)+/%#+30,)$,%
3'+$#(,0#+9%0,+,B)51,%,+,096%'+16%
0,40,$,+/,(%;@?a%'*%'.0%/'/)1%
,+,096%3'+$.A4/#'+%#+%=>>JD>K@
I.0%/'/)1%3)05'+%*''/40#+/%*'0%
=>>KD>?%B)$%K;7Q>>%/'++,$%'*%LI=%
)+(%B)$%)%?a%#+30,)$,%'+%/",%
40,8#'.$%6,)0@%N,$4#/,%/",%=>a%
90'B/"%#+%,+,096%3'+$.A4/#'+%
#(,+/#%,(%)5'8,7%B,%B,0,%)51,%/'%
1#A#/%/",%4,03,+/)9,%#+30,)$,%#+%LI=%
/"0'.9"%/",%4.03")$,%'*%0,+,B)51,%
,+,096%)+(%#A41,A,+/)/#'+%'*%
,+,096%,*%3#,+36%#+#/#)/#8,$@
;Ka renewable
energy used
M,.$,%)+(%0,3631,C%
Z6%<)03"%=>>QC
[,%B#11%$,+(%VJa%'*%
+,/B'0R%,F.#4A,+/%
B)$/,%*'0%0,.$,%)+(%
0,3631#+9@%
$'.03,$7%4.03")$,%0,+,B)51,%
,+,096%)+(%B",0,%+,3,$$)067%/'%
'**$,/%,A#$$#'+$@
M,.$,%)+(%0,3631#+9
[,%0,3'9+#$,%/")/%/",%)33.0)/,%
A,)$.0,A,+/%'*%'.0%0,$'.03,%
3'+$.A4/#'+7%B)$/,%9,+,0)/#'+%)+(%
0,.$,%)+(%0,3631#+9%,**'0/$%
#$%30#/#3)1%/'%/",%$.33,$$*.1%
#A41,A,+/)/#'+%'*%'.0%
,+8#0'+A,+/%$/0)/,9#,$@
I.0%,+,096%A)+)9,A,+/%/,)A7%
B"#3"%#$%$4'+$'0,(%56%/",%L"#,*%
!,3"+'1'96%I*%3,0%\L!I]%)+(%
B"#3"%#+31.(,$%R,6%/,3"+'1'96%)+(%
*)3#1#/#,$%,A41'6,,$7%#$%0,$4'+$#51,%
*'0%(,8,1'4#+9%)+(%#A41,A,+/#+9%
'.0%,+,096%,*%3#,+36%)+(%31#A)/,%
3")+9,%$/0)/,9#,$%)+(%#+#/#)/#8,$@%
W+#/#)/#8,$%'8,0%/",%1)$/%/"0,,%6,)0$%
")8,%#+31.(,(C
h%%+,/B'0R%$")0#+9%)+(%3'`1'3)/#'+%
'*%5)$,%$/)/#'+$
h%%#+$/)11#+9%A'0,%,+,096%,*%3#,+/%
+,/B'0R%,F.#4A,+/%)+(%)#0%
3'+(#/#'+#+9%.+#/$%)/%5)$,%
$/)/#'+$
h%%.$#+9%0,A'/,%A'+#/'0#+97%
A,)$.0,A,+/%)+(%0,4'0/#+9%'*%
,+,096%3'+$.A4/#'+%/"0'.9"%)%
B,5`5)$,(%$6$/,A%/'%,+)51,%.$%
/'%3)/,9'0#$,%5)$,%$/)/#'+%$#/,$%
)+(%'4/#A#$,%,+,096%.$)9,
h%%#+$/)11#+9%$'1)0%4'B,0%$.4416%'+%
3,11%0,4,)/,0$%
VVa%
%
Z6%<)03"%=>>QC
[,%B#11%#+30,)$,%")+($,/%
0,/.0+$%)//0#5./)51,%
/'%&'()*'+,%/"0'.9"%
<'5#1,<.$/,0%56%;>>a%
3'A4)0,(%/'%=>>KD>?@
&'()*'+,%#$%$/0'+916%3'AA#//,(% 4"'+,%#+(.$/06@%[,%)0,%)1$'%)%
/'%0,$'.03,%0,3'8,06%)+(%40'(.3/% $#9+)/'06%/'%/",%d)/#'+)1%
$/,B)0($"#4%/")/%",14$%A)+)9,% T)3R)9#+9%L'8,+)+/7%B"#3"%)#A$%
/",%,+8#0'+A,+/)1%#A4)3/$%/")/% /'%40'8#(,%A'0,%,**,3/#8,%
(#$4'$)1%'*%40'(.3/$%3)+%3).$,@% A)+)9,A,+/%'*%.$,(%4)3R)9#+9@
["#1,%+,/B'0R%B)$/,%#$%'.0%1)09,$/%
$'.03,%'*%B)$/,%A)/,0#)1$7%B,%")8,%
)1$'%,X/,+(,(%'.0%3'AA#/A,+/%/'%
#+31.(,%")+($,/$%)+(%4)3R)9#+9@%
-$%)%0,$.1/7%B,%3'+/0#5./,%*.+($%
)+(%A)+)9,A,+/%0,$'.03,$%/'%
<'5#1,<.$/,07%/",%'*%3#)1%+)/#'+)1%
0,3631#+9%40'90)A%'*%/",%A'5#1,%
M,.$,%)+(%0,3631#+9 '*%5)//,0#,$%3'A4)0,(%/'%=J>%R9%
/",%40,8#'.$%6,)0%)+(%=HK>%R9%'*%
I.0%/'/)1%+,/B'0R%B)$/,%9,+,0)/#'+% )33,$$'0#,$%3'A4)0,(%/'%=HQ%R9%
#+%=>>KD>?%B)$%QQ>%/'++,$@%!",0,% #+%=>>JD>K@%
B)$%)%$#9+#%3)+/%#+30,)$,%#+%/'/)1%
B)$/,%9,+,0)/#'+%*0'A%/",%40,8#'.$% [,%")8,%#A41,A,+/,(%A,)$.0,$%/'%
0,(.3,%'.0%4)4,0%.$,7%$.3"%)$%
6,)0%(.,%/'%#A40'8,(%()/)%
3'11,3/#'+%)+(%)33.0)36%)+(%)+% )./'A)/,(%('.51,%$#(,(%40#+/#+97%
/",%.$,%'*%,1,3/0'+#3%#+8'#3#+9%)+(%
#+30,)$,%#+%+,/B'0R%(,41'6A,+/%
)3/#8#/#,$%)$%B,%,X4)+(,(%'.0% 4.03")$#+9%4)4,0%B#/"%90,)/,0%
/")+%?>a%0,3631,(%3'+/,+/@%
:G%+,/B'0R@%
W+%=>>KD>?7%VJa%'*%/",%4)4,0%
[,%0,.$,(%;;V%/'++,$%)+(% /")/%B,%4.03")$,(%")(%;>>a%
0,3631,(%?J=%/'++,$%'*%'.0%/'/)1% 0,3631,(%3'+/,+/@%%
+,/B'0R%B)$/,%9,+,0)/,(%#+%
=>>KD>?@%!"#$%A,)+$%/")/%B,%$,+/% [,%")8,%)1$'%#+/0'(.3,(%4)3R)9#+9%
VVa%'*%/'/)1%+,/B'0R%B)$/,%*'0% 0,(.3/#'+%A,)$.0,$%/"0'.9"%'.0%
0,.$,%'0%0,3631#+97%B"#3"%,X3,,(,(% 4)0/#3#4)/#'+%#+%/",%d)/#'+)1%
T)3R)9#+9%L'8,+)+/@%
'.0%3'AA#/A,+/%'*%VJa@
[,%")8,%#+30,)$,(%'.0%")+($,/%
0,3631#+9%*0'A%K==H%")+($,/$%#+%
=>>JD>K%/'%;K7KHH%")+($,/$%#+%
=>>KD>?@%I8,0%/",%$)A,%4,0#'(%B,%
3'11,3/,(%A'0,%/")+%;;J>%R9%
of network
waste reused
and recycled VJa of paper
purchased with
100% recycled
content
Corporate Responsibility Report 2007 45
E+8#0'+A,+/%

[,%)0,%3'AA#//,(%/'%$.$/)#+)51,%5.$#+,$$%40)3/#3,$%)+(%,+8#0'+A,+/)1%
A)+)9,A,+/@%!"#$%$,3/#'+%,X41)#+$%"'B%B,%/0)3R%'.0%,+8#0'+A,+/)1%
4,0*'0A)+3,%)+(%/",%$/0)/,9#,$%)+(%#+#/#)/#8,$%/")/%)((0,$$%'.0%A'$/%
A)/,0#)1%#$$.,$l%,+,096%,*%3#,+36%)+(%31#A)/,%3")+9,7%0,.$,%)+(%0,3631#+9@
W+%)((#/#'+7%)1/"'.9"%B,%('+2/%A)+.*)3/.0,%/",% /'/)1%,+,096%3'+$.A4/#'+%*'0%/",%=>>KD>?%6,)0@%
Energy consumption breakdown 9''($%B,%$,117%B,%5,1#,8,%B,%$/#11%")8,%)% I.0%'*%3,%)+(%3'+/)3/%3,+/0,$%)33'.+/,(%*'0%/",%
0,$4'+$#5#1#/6%*'0%,+8#0'+A,+/)1%A)+)9,A,+/@% 0,A)#+#+9%;>a@%W+%I3/'5,0%=>>J%B,%1).+3",(%)%
[,%)0,%)1$'%0,$4'+$#51,%*'0%9#8#+9%'.0%3.$/'A,0$% +,B%:G%+,/B'0R@%W+%=>>KD>?7%/"#$%,X4)+$#'+%/'%
Q>R /",%)5#1#/6%/'%0,.$,%)+(%0,3631,%'.0%40'(.3/$@ '.0%+,/B'0R%1,(%/'%)%=>a%#+30,)$,%#+%'.0%/'/)1%
<,9)B)//%"'.0$%\<["]

?>R I8,0%/",%4)$/%/"0,,%6,)0$7%+'%,+8#0'+A,+/)1% ,+,096%.$,%/'%?J7J>>%<["@%-/%/",%$)A,%/#A,7%

K>R #+3#(,+/$%")8,%5,,+%0,4'0/,(@ B,%")8,%#+30,)$,(%'.0%.$,%'*%0,+,B)51,%,+,096%
J>R /'%A'0,%/")+%;>7>>>%<["%'0%;Ka%'*%'.0%/'/)1%
H>R Energy ef!cency and ,+,096%3'+$.A4/#'+@%!"#$%#$%)%$#9+#%3)+/%
#+30,)$,%3'+$#(,0#+9%#/%'+16%0,40,$,+/,(%;@?a%
:>R
=>R climate change '*%/'/)1%,+,096%3'+$.A4/#'+%#+%=>>JD>K@%
;>R
>
What’s it all about? !",%GPG%\G0,,+%P'.$,%G)$]%T0'/'3'1%W+#/#)/#8,%
=>>HD>J =>>JD>K =>>KD>? [,%5,1#,8,%/")/%B,%")8,%)%0,$4'+$#5#1#/6%/'% $,4,0)/,$%(#0,3/%)+(%#+(#0,3/%,A#$$#'+%$'.03,$%56%
A)+)9,%)+(%0,(.3,%/",%#A4)3/%/")/%'.0% (,%+#+9%/"0,,%Y$3'4,$2%*'0%GPG%)33'.+/#+9%)+(%
E+,096%L'+$.A4/#'+%\'**#3,$%)+(%3'+/)3/%3,+/0,$] '4,0)/#'+$%")8,%'+%31#A)/,%3")+9,@%[,%")8,% 0,4'0/#+9%4.04'$,$@%[,%")8,%.$,(%/",$,%Y$3'4,$2%
0,3'9+#$,(%/")/%/",%5,$/%B)6%/'%0,(.3,%'.0% /'%A,)$.0,%'.0%4,0*'0A)+3,C
E+,096%L'+$.A4/#'+%\'/",0%+,/B'0R%,F.#4A,+/]
3)05'+%*''/40#+/%#$%/'%*'3.$%'+%B)6$%/'%#A40'8,% h% %S3'4,%;%^%(#0,3/%GPG%,A#$$#'+$%*0'A%$'.03,$%
E+,096%L'+$.A4/#'+%\0)(#'%$#/,$]% /",%,+,096%,*%3#,+36%'*%'.0%+,/B'0R7%5.#1(#+9$% 'B+,(%'0%3'+/0'11,(%56%/",%3'A4)+6%,@9@%
)+(%#+*0)$/0.3/.0,7%/'%(,8,1'4%'.0%'B+%0,+,B)51,% 8,"#31,$@%I.0%/'/)1%S3'4,%;%,A#$$#'+$%*'0%
Energy vs renweable energy ,+,096%$'.03,$7%4.03")$,%0,+,B)51,%,+,096%)+(% =>>KD>?%B,0,%;HV%/'++,$@%I.0%'+16%(#0,3/%
consumption B",0,%+,3,$$)067%/'%'**`$,/%,A#$$#'+$@% ,A#$$#'+$%)0,%*0'A%(#,$,1%)+(%4,/0'1%
[,%)1$'%5,1#,8,%/")/%/",0,%#$%)+%'44'0/.+#/6%/'% 3'+$.A4/#'+%#+%)%$A)11%+.A5,0%'*%3'A4)+6%
Q>R )$$#$/%'.0%3.$/'A,0$%#+%A)+)9#+9%/",#0%'B+% 'B+,(%8,"#31,$@
31#A)/,%3")+9,%#A4)3/%56%.$#+9%'.0%40'(.3/$%)+(% h% %S3'4,%=%^%#+(#0,3/%,A#$$#'+$%*0'A%,1,3/0#3#/6%
<,9)B)//%"'.0$%\<["]

?>R
K>R $,08#3,7%*'0%#+$/)+3,%/'%$.5$/#/./,%*'0%/0)8,1%)+(% 4.03")$,(%56%/",%3'A4)+6@%I.0%/'/)1%S3'4,%=%
J>R 0,(.3,%LI=%,A#$$#'+$%56%.$#+9%/,1,3'+*,0,+3#+9@ ,A#$$#'+$%*0'A%,1,3/0#3#/6%#+%=>>KD>?%B,0,%
H>R <)/,0#)1%,+,096%,*%3#,+36%)+(%31#A)/,%3")+9,% K>7;JQ%/'++,$%'*%LI=7%B"#3"%#$%)%J@Qa%#+30,)$,%
:>R #$$.,$%)+(%$/)R,"'1(,0$%)0,%"#9"1#9"/,(%5,1'B@ '+%/",%40,8#'.$%6,)0@
=>R h% %S3'4,%:C%I/",0%#+(#0,3/%GPG%,A#$$#'+$%)0,%)%
;>R
>
What have we done? 3'+$,F.,+3,%'*%/",%)#0%/0)8,1%56%'.0%,A41'6,,$@%
I.0%/'/)1%,A#$$#'+$%*0'A%)#0%/0)8,1%#+%=>>KD>?%
=>>HD>J =>>JD>K =>>KD>? h% %<,)$.0,(%'.0%#A4)3/$%\()/)%3'11,3/#'+%
B,0,%;7HQ>%/'++,$@;
)+(%)+)16$#$]
M,+,B)51,%E+,096%L'+$.A4/#'+% I.0%/'/)1%3)05'+%*''/40#+/%*'0%=>>KD>?%B)$%
h% %WA41,A,+/,(%'.0%,+,096%A)+)9,A,+/%
K;7Q>>%/'++,$%)+(%#$%/",%,F.#8)1,+/%/'%/",%
d)/#'+)1%T'B,0%G0#(%E+,096%L'+$.A4/#'+ $/0)/,96%)+(%#+#/#)/#8,$@
)A'.+/%'*%LI=%,A#//,(%*0'A%;H7:?H%3)0$%'8,0%)%

CO2 emissions <,)$.0#+9%'.0%#A4)3/$% 6,)0@=%!"#$%B)$%)%?a%#+30,)$,%'+%/",%40,8#'.$%

6,)0@%!"#$%$A)11%#+30,)$,%B)$%)3"#,8,(7%(,$4#/,%
I.0%+,/B'0R%\#+31.(#+9%0)(#'%5)$,%$/)/#'+$%)+(% /",%=>a%90'B/"%#+%,+,096%3'+$.A4/#'+7%/"0'.9"%
'/",0%+,/B'0R%,F.#4A,+/%$.3"%)$%$B#/3"#+9% /",%4.03")$,%'*%0,+,B)51,%,+,096%)+(%
Q>R $/)/#'+$]%B)$%0,$4'+$#51,%*'0%'8,0%V>a%'*%'.0% #A41,A,+/)/#'+%'*%,+,096%,*%3#,+36%#+#/#)/#8,$@
?>R
K>R <)/,0#)1%#$$.,$ S/)R,"'1(,0$
!'++,$%'*%LI=

J>R
E+,096%3'+$.A4/#'+%)+(% h% N
% ,4)0/A,+/%'*%/",%E+8#0'+A,+/%)+(%[)/,0%M,$'.03,$%
H>R A)+)9,A,+/
:>R h% <
% #+#$/,0%*'0%/",%E+8#0'+A,+/%)+(%[)/,0%M,$'.03,$
=>R LI=%,A#$$#'+$ h% E% +8#0'+A,+/)1%)+(%3'AA.+#/6%90'.4$%
;>R !0)+$4'0/ h% M
% ,9.1)/'0$%,@9@%S/)/,%E+8#0'+A,+/)1%T0'/,3/#'+%-9,+3#,$
>
=>>HD>J =>>JD>K =>>KD>? h% d
% ,/B'0R%4)0/+,0$
h% S% .441#,0$
W+(#0,3/%EA#$$#'+$%^%)#0%/0)8,1%\S3'4,%:]
h% L
% .$/'A,0$
W+(#0,3/%EA#$$#'+$%^%,1,3/0#3#/6%\S3'4,%=]
h% L
% 'AA.+#/#,$
N#0,3/%EA#$$#'+$%^%(#,$,1%)+(%4,/0'1%\S3'4,%;] h% E% A41'6,,$

;@%!"#$%(',$%+'/%#+31.(,%,+,096%40'(.3/#'+%)/%$'.03,%#@,@%/",%,A#$$#'+$%9,+,0)/,(%B",+%5.0+#+9%3')1%*'0%,1,3/0#3#/6@
=@%%Z)$,(%'+%G0,,+%U1,,/%3)13.1)/#'+%\BBB@90,,+%,,/@3'A@).]%'*%3)0$%'+%/",%0')(%'8,0%)%'+,%6,)0%4,0#'(%\H@:K%/'++,$%'*%LI=%4,0%3)0D4,0%6,)0]@

46 Vodafone Australia
WA41,A,+/#+9%'.0%,+,096%
$/0)/,96%)+(%#+#/#)/#8,$
!",%&'()*'+,%G1'5)1%E+,096%<)+)9,A,+/%
!,)A%#$%0,$4'+$#51,%*'0%,+$.0#+9%/")/%
&'()*'+,%G0'.42$%91'5)1%$/0)/,96%)+(%
/)09,/$%'+%,+,096%.$,%)+(%31#A)/,%3")+9,%
)0,%(,8,1'4,(%)+(%#A41,A,+/,(@%&'()*'+,%
-.$/0)1#)%")$%)%3'00,$4'+(#+9%1'3)1%E+,096%
<)+)9,A,+/%!,)A7%B"#3"%#$%$4'+$'0,(%56%
/",%L"#,*%!,3"+'1'96%I*%3,0%\L!I]%)+(%
B"#3"%#+31.(,$%R,6%/,3"+'1'96%)+(%
*)3#1#/#,$%,A41'6,,$%)+(%4)0/+,0$@%!"#$%
/,)A2$%0'1,%#$%/'%(,8,1'4%)+(%#A41,A,+/%
1'3)1%,+,096%,*%3#,+36%)+(%31#A)/,%3")+9,%
$/0)/,9#,$%)+(%#+#/#)/#8,$%*'0%.$@%
W+#/#)/#8,$%B"#3"%")8,%5,,+%#A41,A,+/,(%
'8,0%/",%1)$/%/"0,,%6,)0$%")8,%#+31.(,(C
h% categorising base station sites to
optimise energy usage%^%*'0%,X)A41,%
+'/%)11%5)$,%$/)/#'+$%0,F.#0,%5)//,06%
5)3R.4%)+(%)3/#8,%3''1#+9
h% %network sharing%^%&'()*'+,%,+/,0,(%
#+/'%)%b'#+/%8,+/.0,%B#/"%I4/.$%#+%0,1)/#'+%
/'%/",%0'11'./%'*%#/$%+,B%:G%+,/B'0R%#+%
A,/0'4'1#/)+%)0,)$@%!"#$%")$%0,$.1/,(%
#+%,+,096%$)8#+9$%9)#+,(%56%$")0#+9%
/",%+,/B'0R%
h% %co-location%^5)$,%$/)/#'+%$#/,%$")0#+9%
B#/"%'/",0%+,/B'0R%'4,0)/'0$%")$%#+%
$'A,%3)$,$%0,(.3,(%,+,096%
3'+$.A4/#'+
h% installing more energy ef!cient
network equipment%^%*'0%,X)A41,%
+,B16%#+$/)11,(%0)(#'%5)$,%$/)/#'+$%)0,%
)51,%/'%")+(1,%A'0,%/0)*%3%B#/"%)+%
,F.#8)1,+/%,+,096%3'+$.A4/#'+
h% installing more energy ef!cient air
conditioning units%^%B,%")8,%$/)0/,(%/'%
0,41)3,%)9#+9%)#0%3'+(#/#'+#+9%.+#/$%B#/"%
A'0,%,*%3#,+/%.+#/$%)/%5)$,%$/)/#'+$%)+(%
<!p%$#/,$@%[,%")8,%A)(,%)%3'AA,03#)1%
Sub-suppliers Tier 1 suppliers
Raw materials Assembly
and components h%E+,096%.$,
h%E+,096%.$,
h%EA#$$#'+$%/'%)#07
90'.+(%)+(%B)/,0
h%[)/,0%.$,
h%EA#$$#'+$%/'%)#07
90'.+(%)+(%B)/,0
h%WA4)3/$%'+% h%!0)+$4'0/%#A4)3/$
5#'(#8,0$#/6 h%T)3R)9#+9%B)$/,
h%M)B%A)/,0#)1%.$,
(,3#$#'+%/'%#+30,)$,%'.0%3)4#/)1%
,X4,+(#/.0,%+'B%#+%'0(,0%/'%30,)/,%
'4,0)/#+9%3'$/%$)8#+9$%#+%/",%1'+9,0%
/,0A@%!'%()/,7%)9,#+9%)#0`3'+(#/#'+#+9%
.+#/$%)0,%5,#+9%0,41)3,(%)/%)+%)8,0)9,%
0)/,%'*%=>%$#/,$%4,0%A'+/"@
h% %increasing our use of renewable
energy ^%#+%=>>KD>?7%'.0%0,+,B)51,%
,+,096%.$,%#+30,)$,(%/'%;Ka%'*%'.0%/'/)1%
+,/B'0R%,+,096%.$,7%B"#3"%#$%.4%*0'A%
'+16%;@?a%#+%=>>JD>K@%!"#$%B)$%)%(#0,3/%
0,$.1/%'*%#+30,)$#+9%'.0%4.03")$,%'*%
90,,+%4'B,0%*0'A%,+,096%0,/)#1,0$%'8,0%
/",%40,8#'.$%;=%A'+/"$@%T)0/%'*%'.0%
,+,096%$/0)/,96%#$%/'%#+8,$/#9)/,%/",%
4'/,+/#)1%*'0%/",%'+9'#+9%4.03")$,%'*%
90,,+%4'B,0@%
h% %deactivating unused recti!ers%^%
0,3/#%,0$%)0,%(,8#3,$%/")/%3'+8,0/%
)1/,0+)/#+9%3.00,+/%/'%(#0,3/%3.00,+/%)/%
5)$,%$/)/#'+$@%!",%(,)3/#8)/#'+%'*%.+.$,(%
0,3/#%,0$%3)+%",14%/'%0,(.3,%,+,096%.$,%
)/%5)$,%$/)/#'+%$#/,$
h% u
% sing remote monitoring,
measurement and reporting of
energy consumption%^%.$#+9%)%B,5`
5)$,(%$6$/,A%B,%)0,%)51,%/'%0,A'/,16%
A'+#/'07%A,)$.0,%)+(%0,4'0/%'+%,+,096%
3'+$.A4/#'+@%!"#$%,+)51,$%,X3,4/#'+%
0,4'0/$%/'%5,%0.+%/'%#(,+/#*6%4''0%
4,0*'0A#+9%0)(#'%5)$,%$/)/#'+%$#/,$
h% installing solar power supply%^%B,%
")8,%$/)0/,(%/'%#+$/)11%)%$'1)0%4'B,0%
$.4416%'+%3,11%0,4,)/,0$%)+(%B,%3.00,+/16%
")8,%+#+,%$'1)0`4'B,0,(%3,11%0,4,)/,0$%#+%
'4,0)/#'+@%!",$,%'+`$#/,%0,+,B)51,%
,+,096%$6$/,A$%0,41)3,%(#,$,1%
9,+,0)/'0$%)/%0,A'/,%5)$,%$/)/#'+$%
B",0,%90#(%,1,3/0#3#/6%#$%+'/%)8)#1)51,@
h installing power saving equipment%^%
*'0%,X)A41,7%B,%")8,%$/)0/,(%/'%#+$/)11%
4'B,0%*)3/'0%3'00,3/#'+%,F.#4A,+/%)+(%
Disposal
h%EA#$$#'+$%/'%)#07%
Handset use
90'.+(%)+(%B)/,0
h%E+,096%.$,%*0'A%
3")09#+9%4"'+,$
Operation End of life
Network
h%E+,096%.$, End of life
h%In'+,%(,41,/#'+
Reuse and recycling
Offices h%d,/B'0R%,F.#4A,+/
h%E+,096%.$, 0,.$,(
h%M)B%A)/,0#)1%.$,
h%T)4,0%)+(%'/",0%B)$/,
h%M)B%A)/,0#)1$%.$,(%*'0
0,`4)3R)9#+9
h%M,$'.03,$%0,3'8,0,(
Network
/"0'.9"%0,3631#+9
h%U.,1%.$, h%E+,096%.$,
Operation (Vodafone) h%EA#$$#'+$%/'%)#0 h%!0)+$4'0/%#A4)3/$
/'%0,41)3,%%.'0,$3,+/%/.5,%1#9"/$%B#/"%
,+,096%$)8#+9%!J%/.5,%1#9"/$%'0%!Q%/.5,%
1#9"/$%)/%<!p%$#/,$%(.0#+9%.490)(,$%/'%
,1,3/0#3)1%$6$/,A$@%!",%,+,096%$)8#+9%
/.5,%1#9"/$%)1$'%")8,%)%1'+9,0%1#*,$4)+%
3'+/0#5./#+9%1,$$%B)$/,%'8,0%/#A,@
h% %investigation of free cooling%^%
#+8,$/#9)/#+9%/",%*,)$#5#1#/6%'*%*0,,%
3''1#+9%'*%5)$,%$/)/#'+$@%!",%0,$.1/$%'*%
/",$,%*,)$#5#1#/6%$/.(#,$%")8,%#+(#3)/,(%
/")/%/",%1)09,%/,A4,0)/.0,%(#**,0,+/#)1$%
)+(%9,+,0)116%B)0A%/,A4,0)/.0,$%#+%
-.$/0)1#)%A)R,%*0,,%3''1#+9%'*%0)(#'%5)$,%
$/)/#'+$%(#*%3.1/@%[,%)0,%3'AA#//,(%/'%
0,8#$#/#+9%/",%3'+3,4/%'*%*0,,%3''1#+9%'+%)%
6,)0`56`6,)0%5)$#$@
h% increasing awareness about climate
change%^%*'0%,X)A41,%/"0'.9"%
4)0/#3#4)/#+9%#+%/",%E)0/"%P'.0%W+#/#)/#8,%
#+%<)03"%=>>?@%!",%#+#/#)/#8,%,+3'.0)9,(%
'09)+#$)/#'+$%)+(%0,$#(,+/$%'*%S6(+,6%/'%
/.0+%'**%/",#0%1#9"/$%*'0%)+%"'.0@%W/%B)$%
(,$#9+,(%/'%"#9"1#9"/%/",%#A4)3/%/"#$%3)+%
")8,%'+%,1,3/0#3#/6%3'+$.A4/#'+%)+(%
#+30,)$,%)B)0,+,$$%)5'./%31#A)/,%3")+9,@%
[,%/.0+,(%'**%#+/,0+)1%1#9"/$%)+(%/",%
&'()*'+,%$#9+)9,%)/%'.0%L")/$B''(%
\L#/)(,1]%'*%3,@%[,%)1$'%,+3'.0)9,(%'.0%
,A41'6,,$%/'%4)0/#3#4)/,%#+%/"#$%#+#/#)/#8,%
)/%"'A,@
Further information:
www.vodafone.com.au/responsibility/
environment
What are we
committed
to doing?
Z6%=>;;C
[,%B#11%)3/#8,16%$,,R%
B)6$%/'%A#+#A#$,%'.0%
LI=%,A#$$#'+$%/'%",14%
&'()*'+,%G0'.4%A,,/%
/",#0%9')1%'*%)%H>a%
0,(.3/#'+%#+%LI=%4,0%
<Z%'*%/0)*%3@
Z6%<)03"%=>>QC
[,%B#11%(,8,1'4%)%6,)0`
56`6,)0%31#A)/,%3")+9,%
3'AA#/A,+/%*'0%'.0%
5.$#+,$$@
Corporate Responsibility Report 2007 47
Reuse and recycling
What’s it all about?
["#1,%B,%('%+'/%A)+.*)3/.0,%'.0%+,/B'0R%)+(%
40'(.3/$7%B,%)0,%3'AA#//,(%/'%,+$.0#+9%/")/%
B,%A#+#A#$,%/",%.$,%'*%0,$'.03,$%/"0'.9"'./%
'.0%'4,0)/#'+$@%[,%)1$'%0,3'9+#$,%/")/%0,$'.03,%
0,3'8,06%/"0'.9"%0,.$,%)+(%0,3631#+9%#$%)+%
#A4'0/)+/%4)0/%'*%'.0%,+8#0'+A,+/)1%
3'AA#/A,+/@
<)/,0#)1%0,.$,%)+(%0,3631#+9%#$$.,$%)+(%
$/)R,"'1(,0$%)0,%"#9"1#9"/,(%5,1'B@
!",%A)b'0%)0,)$%'*%0,$'.03,%.$,%)+(%B)$/,%
40'(.3/#'+%*'0%'.0%5.$#+,$$%)0,%#+%/",%
3'+$/0.3/#'+%)+(%A)+)9,A,+/%'*%'.0%+,/B'0R$%
)+(%/",%'4,0)/#'+%)+(%A)+)9,A,+/%'*%'.0%
*)3#1#/#,$7%$.3"%)$%3'+/)3/%3,+/0,$%)+(%'*%3,$@%
<.3"%'*%/"#$%B)$/,%#$%0,.$)51,%'0%0,3631)51,@
L'+$.A,0$%#+%"#9"%#+3'A,%3'.+/0#,$%1#R,%
-.$/0)1#)%/64#3)116%0,41)3,%/",#0%A'5#1,%4"'+,$%
,8,06%;Q`=H%A'+/"$@%d,B%4"'+,$%B#/"%/",%1)/,$/%
*,)/.0,$%'*/,+%0,41)3,%'1(%4"'+,$%/")/%)0,%$/#11%#+%
B'0R#+9%'0(,0@%[,%)0,%3'AA#//,(%/'%40'8#(#+9%)%
A'5#1,%4"'+,7%5)//,06%)+(%)33,$$'06%Y/)R,%5)3R2%
$6$/,A%/")/%#$%*0,,%'*%3")09,%/'%'.0%3.$/'A,0$@%
<'0,%/")+%V>a%'*%)%A'5#1,%4"'+,%3)+%5,%
0,3631,(%)+(%.$,(%/'%(,8,1'4%+,B%40'(.3/$%
1#R,%b,B,11,067%R#/3",+B)0,%)+(%*,+3,%4'$/$@%
[,%)0,%)%*'.+(#+9%A,A5,0%'*%/",%+)/#'+)1%
#+(.$/06%")+($,/%0,3631#+9%40'90)A7%
<'5#1,<.$/,07%)+(%B,%)0,%B'0R#+9%31'$,16%B#/"%
'.0%3'0,%$/'0,%4)0/+,0$%/'%,+$.0,%/")/%/"#$%
0,3631#+9%40'90)A%#$%)8)#1)51,%/'%3.$/'A,0$%
/"0'.9"%)11%'.0%50)+(,(%$/'0,$@
What have we done?
h% %<,)$.0,(%'.0%#A4)3/$%*'0%B)$/,%)+(%A'5#1,%
4"'+,%0,3631#+9
h% %WA41,A,+/,(%'.0%0,.$,%)+(%0,3631#+9%
$/0)/,9#,$%)+(%#+#/#)/#8,$@
<,)$.0#+9%'.0%#A4)3/$
Waste
I.0%/'/)1%+,/B'0R%B)$/,%#+%=>>KD>?%B)$%
QQ>%/'++,$@%!",0,%B)$%)%$#9+#%3)+/%#+30,)$,%#+%
/'/)1%B)$/,%9,+,0)/#'+%*0'A%/",%40,8#'.$%6,)0%
(.,%/'%#A40'8,(%()/)%3'11,3/#'+%)+(%)33.0)36%
)+(%)+%#+30,)$,%#+%+,/B'0R%(,41'6A,+/%
)3/#8#/#,$%)$%B,%,X4)+(,(%'.0%:G%+,/B'0R@%
!"#$%B)$/,%B)$%3'A4'$,(%'*%/,1,3'A$%
,F.#4A,+/7%3)5#+,/$D"'.$#+9$7%5)//,0#,$%)+(%
'/",0%")n)0('.$%B)$/,%\,9@%)$5,$/'$]@
<)/,0#)1%#$$.,$ S/)R,"'1(,0$
M,.$,%)+(%0,3631#+9%'*% G'8,0+A,+/7%+,/B'0R%4)0/+,0$7%,+8#0'+A,+/)1%dGI$7%
+,/B'0R%)+(%'*%3,%B)$/, +,/B'0R%A)+.*)3/.0,0$
P)+($,/%0,3631#+9 L.$/'A,0$7%")+($,/%A)+.*)3/.0,0$
T)3R)9#+9 M,9.1)/'0$7%dGI$
48 Vodafone Australia
-%/'/)1%'*%V%/'++,$%'*%+,/B'0R%B)$/,%B)$%
(#$4'$,(%#+%=>>KD>?@%!"#$%B)$%3'A40#$,(%'*%1,$$% O,/$%A)R,%#/%")44,+%
/")+%H%/'++,$%'*%0)(#'%,F.#4A,+/7%B#0#+9D3)51#+97%
'/",0%/,1,3'A$%)+(%#A41,A,+/)/#'+%B)$/,%)+(%
/'()6q%j)$'+%T0,$/'+
J%/'++,$%'*%")n)0('.$%B)$/,%$.3"%)$%5)//,0#,$@% ^%0,(.3#+9%'.0%
-11%")n)0('.$%B)$/,%B)$%(#$4'$,(%/"0'.9"%
1#3,+$,(%B)$/,%A)+)9,A,+/%3'+/0)3/'0$@% ,+8#0'+A,+/)1%#A4)3/%
[,%0,.$,(%;;V%/'++,$%)+(%0,3631,(%?J=%/'++,$%
'*%'.0%/'/)1%+,/B'0R%B)$/,%#+%=>>KD>?@%!",%/'/)1%
56%4)4,01,$$%5#11#+9@
-$%/",%Z#11#+9%T0'(.3/#'+%<)+)9,07%W%R+'B%/",%
+,/B'0R%B)$/,%$,+/%*'0%0,.$,%)+(%0,3631#+9%*'0%
,+8#0'+A,+/)1%#A4)3/%'*%40'(.3#+9%4)4,0%5#11$%
/",%6,)0%B)$%VVa%'*%/'/)1%+,/B'0R%B)$/,%B"#3"%
)+(%W%*,,1%)%0,)1%B,#9"/%'*%0,$4'+$#5#1#/6%/'%",14%
,X3,,(,(%&'()*'+,%G0'.42$%91'5)1%3'AA#/A,+/%
&'()*'+,%)+(%'.0%3.$/'A,0$%0,(.3,%/"#$%#A4)3/@%
'*%VJa@
W%)A%8,06%40'.(%/'%$)6%/")/%&'()*'+,%")$%5,,+%
!"#$%B)$%)%3'+$#(,0)51,%#A40'8,A,+/%'+%/",%
'**,0#+9%)%8)0#,/6%'*%4)4,01,$$%5#11#+9%A,/"'($%*'0%
HJa%'*%/'/)1%+,/B'0R%B)$/,%B"#3"%B)$%0,.$,(%
A'0,%/")+%%8,%6,)0$%+'B7%B#/"%9''(%$.33,$$@%
)+(%0,3631,(%#+%=>>JD>K@%I+,%'*%/",%0,)$'+$%*'0%
/"#$%B)$%/")/%(.0#+9%/")/%6,)07%B,%0,41)3,(%)%1)09,% !",0,%)0,%'4/#'+$%*'0%,1,3/0'+#3%)33,$$%/'%5#11#+9%
+.A5,0%'*%'.0%'1(%)#0`3'+(#/#'+,0$7%/")/%B,%B,0,% #+*'0A)/#'+%*0'A%)11%)0'.+(%/",%B'01(7%B",/",0%
.+)51,%/'%0,.$,%'0%0,3631,7%B#/"%A'0,%,+,096% #/2$%*'0%)+%#+(#8#(.)1%'0%A.1/#+)/#'+)1%3'A4)+6@
,*%3#,+/%A'(,1$@ W%$,1,3/%$.441#,0$%B"'%3)+%(,A'+$/0)/,%
!",%/'/)1%'*%3,%4)4,0%B,%4.03")$,(%#+%=>>KD>?% #+8,$/A,+/%#+%$.$/)#+)51,%0,$'.03,$%)+(%)%
B)$%b.$/%'8,0%:Q%/'++,$@%I.0%4)4,0%4.03")$#+9% 3'AA#/A,+/%/'%/",%,+8#0'+A,+/@%-11%'.0%
)+(%.$)9,%")$%(,30,)$,(%'8,0%/",%4)$/%/"0,,% ,A41'6,,%)33'.+/$%)0,%4)4,01,$$%5#11,(7%)+(%
6,)0$%(.,%/'%#+#/#)/#8,$%$.3"%)$%('.51,%$#(,(% B,%)0,%+'B%4#1'/#+9%/",%$)A,%)440')3"%*'0%
40#+/#+9%)+(%#A40'8,A,+/$%#+%/",%)33.0)36%'*% 3'04'0)/,%3.$/'A,0%,A41'6,,%41)+$@
'.0%()/)%3'11,3/#'+@% [,28,%0,(,$#9+,(%'.0%3'0,%$6$/,A$%/'%)11'B%'.0%
[,%0,3631,(%Q>%/'++,$%'*%'*%3,%4)4,0%#+% 3.$/'A,0$%/'%")8,%)%*.11%0)+9,%'*%)33,$$%)+(%
=>>KD>?@%!"#$%%9.0,%#$%90,)/,0%/")+%/",%)A'.+/% )33'.+/%$,08#3,$%)/%/",%4.$"%'*%)%5.//'+@%!"#$%#$%
'*%4)4,0%4.03")$,(%)$%#/%#+31.(,$%4)4,0%A)/,0#)1$% /0.16%(0#8#+9%/",%4)4,0%5#11%#+/'%,X/#+3/#'+@
0,3,#8,(%$.3"%)$%A)#1%)+(%4)3R)9#+9@%[,%")8,% T)4,01,$$%5#11#+9%#$%/",%*./.0,7%#/%#$%$'A,/"#+9%/")/%
40'90,$$#8,16%A'8,(%)B)6%*0'A%8#09#+%4)4,0% W%/)R,%$,0#'.$167%)+(%)$%)%3'A4)+67%B,%)0,%
$'.03,$@%T)4,0%3'+/)#+#+9%A'0,%/")+%?>a% 4)$$#'+)/,%)5'./@%<)R#+9%#/%B'0R%*'0%'.0%
0,3631,(%A)/,0#)1%0,40,$,+/,(%VJa%'*%'.0%/'/)1% 3.$/'A,0$%)+(%'.0%,+8#0'+A,+/%#$%/",%A,)$.0,%
'*%3,%4)4,0%4.03")$,$%#+%=>>KD>?@% '*%'.0%$.33,$$@
Mobile phone recycling
<'5#1,<.$/,02$%)++.)1%0,$,)03"%'+%A'5#1,%4"'+,%
0,3631#+9%$"'B,(%)+%#+30,)$,%#+%/",%1,8,1%'*%
)B)0,+,$$%'*%)%A'5#1,%4"'+,%0,3631#+9%40'90)A%
*0'A%JHa%#+%=>>K%/'%K?a%#+%=>>?@%!",%0,$,)03"%
$"'B,(%/")/%/",0,%B)$%)%(,30,)$,%#+%/",%+.A5,0%
'*%4,'41,%(#$4'$#+9%'*%A'5#1,%4"'+,$%*0'A%Va%#+% Waste management
=>>J%/'%:a%#+%=>>?@%!",%0,$,)03"%)1$'%$"'B,(%
/")/%/",0,%")$%5,,+%+'%3")+9,%#+%/",%+.A5,0%'*%
0,$4'+(,+/$%0,3631#+9%/",#0%40,8#'.$%A'5#1,%
;>>>R
4"'+,%\Ha]7%B"#3"%$.99,$/$%/")/%'.0%#+30,)$,(%
0,/.0+%0)/,$%)0,%)%0,$.1/%'*%4,'41,%0,3631#+9%/",#0%
Q>>R
'1(,0%4"'+,$%/")/%")8,%5,,+%#+%$/'0)9,@%
f#1'90)A$
K>>R
[,%")8,%#+30,)$,(%'.0%")+($,/%0,3631#+9%*0'A%
K7==H%")+($,/$%#+%=>>JD>K%/'%;K7KHH%")+($,/$%
#+%=>>KD>?@%I8,0%/",%$)A,%4,0#'(%B,%3'11,3/,(% H>>R
A'0,%/")+%;7;J>%R9%'*%5)//,0#,$%3'A4)0,(%/'%
=>>R
=J>%R9%/",%40,8#'.$%6,)0@%[,%)1$'%3'11,3/,(%
=HK>%R9%'*%)33,$$'0#,$%3'A4)0,(%/'%=HQ%R9% >
=>>HD>J =>>JD>K =>>KD>?
#+%=>>JD>K@%
!'/)1%B)$/,%(#$4'$,(
!'/)1%B)$/,%0,.$,(
!'/)1%B)$/,%0,3631,(
Environment

Corporate Responsibility Report 2007 49

WA41,A,+/#+9%'.0%B)$/,% $.5A#//,(%'.0%%0$/%)3/#'+%41)+%#+%=>>K%)+(%
B,%B#11%$.5A#/%)%A'0,%(,/)#1,(%)3/#'+%41)+% Paper use and recycling
A)+)9,A,+/%$/0)/,96%)+(% #+%I3/'5,0%=>>?@%[,%")8,%3'AA#//,(%/'%)%
+)/#'+)1%0,3631#+9%/)09,/%'*%KJa%*'0%4)3R)9#+9%
#+#/#)/#8,$ )+(%+'%*.0/",0%#+30,)$,$%#+%4)3R)9#+9%B)$/,% J>>R
Our waste management strategy (#$4'$,(%/'%1)+(%11%56%/",%,+(%'*%=>;>
H>>R
[,%")8,%,$/)51#$",(%)%B)$/,%A)+)9,A,+/%/,)A% Our mobile phone recycling strategy

f#1'90)A$
B"#3"%#$%0,$4'+$#51,%*'0%#A41,A,+/#+9%'.0%B)$/,% [,%)0,%)%*'.+(#+9%A,A5,0%'*%<'5#1,<.$/,0% :>>R
A)+)9,A,+/%$/0)/,96@%!"#$%/,)A%#$%$4'+$'0,(%56% \BBB@A'5#1,A.$/,0@3'A@).]@%!"#$%#$%)%8'1.+/)06%
/",%L"#,*%!,3"+'1'96%I*%3,0%)+(%/",% =>>R
+'/`*'0`40'%/%#+(.$/06%40'90)A%B"#3"%#$%*.+(,(%
#A41,A,+/)/#'+%'*%#+#/#)/#8,$%#$%$.44'0/,(%56% ,+/#0,16%/"0'.9"%1,8#,$%4)#(%56%-.$/0)1#)2$%1,)(#+9% ;>>R
9,+,0)1%A)+)9,0$%)+(%#$$.,%'B+,0$7%)$%B,11%)$% A'5#1,%4"'+,%A)+.*)3/.0,0$%)+(%3)00#,0$7%
'.0%R,6%+,/B'0R%4)0/+,0$@% >
#+31.(#+9%&'()*'+,@%[,%,+3'.0)9,%3'+$.A,0$%/'% =>>HD>J =>>JD>K =>>KD>?
W+#/#)/#8,$%B"#3"%")8,%5,,+%#A41,A,+/,(%'8,0% 0,/.0+%.+B)+/,(%4"'+,$%*'0%0,3631#+9%/"0'.9"%
/",%1)$/%/"0,,%6,)0$%")8,%#+31.(,(C '.0%50)+(,(%3'0,%$/'0,$%)+(%(,)1,0$%)+(%B'0R% I**#3,%4)4,0%4.03")$,(%\w%?>a%0,3631,(%3'+/,+/]
h% %)+%#+30,)$,(%*'3.$%'+%+,/B'0R%B)$/,%0,.$,% B#/"%'/",0%A,A5,0$%'*%/",%#+(.$/06%/'%,+3'.0)9,%
3'04'0)/#'+$%)+(%1'3)1%9'8,0+A,+/%/'%0,3631,% I**#3,%4)4,0%4.03")$,(%\;>>a%0,3631,(%3'+/,+/]
)+(%0,3631#+9%^%+,/B'0R%B)$/,%A)R,$%.4%/",%
A)b'0#/6%'*%/",%B)$/,%B,%40'(.3,@%[,%")8,% .+B)+/,(%4"'+,$@%!",%40'90)A%)#A$%/'C -A'.+/%'*%'**#3,%4)4,0%0,3631,(
#+8,$/,(%$#9+#%3)+/%0,$'.03,$%/'%A,,/%&'()*'+,% h% %3'11,3/%A'5#1,%4"'+,$7%5)//,0#,$%)+(%
G0'.42$%91'5)1%3'AA#/A,+/%/'%0,3631,%A'0,% )33,$$'0#,$%)/%/",%,+(%'*%/",#0%.$,*.1%1#*,
/")+%VJa%'*%+,/B'0R%B)$/,%)++.)116@%W+% h% %0,3'8,0%A)/,0#)1$%#+%/",$,%4"'+,$%*'0%
=>>KD>?7%B,%,X3,,(,(%/"#$%/)09,/%)+(%0,.$,(% 0,3631#+9
'0%0,3631,(%VVa%'*%'.0%+,/B'0R%B)$/, h% %40,8,+/%A'5#1,%4"'+,$7%5)//,0#,$%)+(%
Number of handsets recycled
h% %#+30,)$,(%0,3631#+9%'*%'*%3,%B)$/,%^%'*%3,% )33,$$'0#,$%,+(#+9%.4%#+%1)+(%11
B)$/,%#+31.(,$%4)4,07%41)$/#3$%)+(%91)$$@% (Vodafone Australia)
I.0%$/0)/,96%#+31.(,$%40'A'/#+9%A'5#1,%4"'+,%
[,%")8,%#A41,A,+/,(%A,)$.0,$%/'%0,(.3,% 0,3631#+9%)$%4)0/%'*%/",%$)1,$%40'3,$$%/'%'.0%
'.0%4)4,0%.$,7%$.3"%)$%)./'A)/,(%('.51,% =>R
3.$/'A,0$%)+(%#+30,)$#+9%)B)0,+,$$%B#/"#+%'.0%
$#(,(%40#+/#+97%/",%.$,%'*%,1,3/0'+#3%#+8'#3#+9% 5.$#+,$$%)5'./%A'5#1,%4"'+,%0,3631#+9@%W+% d.A5,0%'*%")+($,/$
)+(%4.03")$#+9%4)4,0%B#/"%;>>a%0,3631,(% <)03"%=>>?%B,%0)+%)+%#+/,0+)1%Y<'5#1,<.$/,02% ;JR
3'+/,+/@%W+%=>>KD>?7%VJa%'*%/",%4)4,0%/")/% B"#3"%#+31.(,(%/",%.$,%'*%4'$/,0$7%/",%#+/0)+,/%
B,%4.03")$,(%")(%;>>a%0,3631,(%3'+/,+/ )+(%,A)#1%3'AA.+#3)/#'+$%/'%40'A'/,%/",% ;>R
h% %#+/0'(.3,(%4)3R)9#+9%0,(.3/#'+%A,)$.0,$%^% 40'90)A7%"'$/#+9%)+%#+/,0+)1%,8,+/%)//,+(,(%56%
B,%+'B%4)0/#3#4)/,%#+%/",%d)/#'+)1%T)3R)9#+9% A'0,%/")+%=>>%4,'41,%)+(%0.++#+9%)% JR
L'8,+)+/%\dTL]@%!",%)#A%'*%/",%dTL%#$%/'% 3'A4,/#/#'+%/'%%+(%/",%/,)A%)+(%#+(#8#(.)1%
A#+#A#$,%/",%)A'.+/%'*%4)3R)9#+9%.$,(% B"'%3'.1(%3'11,3/%/",%A'$/%")+($,/$@%-$%4)0/% >
5)$,(%'+%/",%40#+3#41,$%'*%40'(.3/% =>>HD>J =>>JD>K =>>KD>?
'*%/"#$%3'A4,/#/#'+7%'.0%4,'41,%3'11,3/,(%
$/,B)0($"#4@%!",%$)1,%'*%4)3R)9,(%9''($%
A'0,%/")+%?J>%")+($,/$%'8,0%/",%/B'%B,,R$%
A)R,$%.4%'+16%)%8,06%$A)11%4)0/%'*%'.0%
'*%/",%3)A4)#9+@
5.$#+,$$%)+(%G1'5)1%4.03")$#+9%)90,,A,+/$% d.A5,0%'*%")+($,/$%0,3631,(
*'0%A'5#1,%4"'+,$%A)+)9,(%/"0'.9"%&'()*'+,% Further information:
G0'.4%A,)+%/")/%/",%5.1R%'*%4)3R)9#+9%$'1(% www.vodafone.com.au/responsibility/
56%&'()*'+,%#$%40'(.3,(%'**`$"'0,@%[,%)0,%)1$'% environment
1''R#+9%)/%#+#/#)/#8,$%/'%A)+)9,%'.0%4)3R)9#+9%
B)$/,%*0'A%1'3)1%)(8,0/#$#+9%)+(%40'A'/#'+)1% What are we
A)/,0#)17%1'3)116%40'(.3,(%4)3R)9#+9%)+(%/",%
4)4,0%A)/,0#)1$%.$,(%#+%/",%'4,0)/#'+%'*%'.0%
committed
5.$#+,$$@%&'()*'+,7%)$%)%$#9+)/'06%/'%/",%dTL7% to doing?
Z6%<)03"%=>>QC
T0'(.3/%$/,B)0($"#4
T0'(.3/%S/,B)0($"#4%#$%)+%)440')3"%/")/%0,3'9+#$,$%/")/%A)+.*)3/.0,0$7%#A4'0/,0$7% [,%B#11%$,+(%*'0%0,.$,%
9'8,0+A,+/$%)+(%3'+$.A,0$%")8,%)%$")0,(%0,$4'+$#5#1#/6%*'0%/",%,+8#0'+A,+/)1%#A4)3/$% )+(%0,3631#+9%VJa%'*%'.0%
'*%)%40'(.3/%/"0'.9"'./%#/$%*.11%1#*,%3631,@
-/%&'()*'+,7%B,%4./%#+/'%40)3/#3,%/",%40#+3#41,$%'*%40'(.3/%$/,B)0($"#4%/"0'.9"%'.0%
+,/B'0R%,F.#4A,+/%B)$/,@
3'+/0#5./#'+%'*%*.+($%)+(%A)+)9,A,+/%0,$'.03,$%/'%<'5#1,<.$/,0@%!"#$%B"'1,%'*%#+(.$/06%
40'90)A%3'11,3/$%)+(%0,3631,$%A'5#1,%4"'+,$7%5)//,0#,$%)+(%)33,$$'0#,$%B#/"%)+%)#A%/'% Z6%<)03"%=>>QC
0,3'8,0%0,$'.03,$%)+(%0,(.3,%B)$/,%/'%1)+(%11@%[,%)0,%)1$'%$#9+)/'0#,$%/'%/",%d)/#'+)1%
T)3R)9#+9%L'8,+)+/%B"#3"%)#A$%/'%40'8#(,%A'0,%,**,3/#8,%A)+)9,A,+/%'*%/",%.$,%'*% [,%B#11%#+30,)$,%")+($,/%
4)3R)9#+9%)+(%0,$'.03,%0,3'8,06%*0'A%B)$/,%4)3R)9#+9@ 0,/.0+$%)//0#5./)51,%
/'%&'()*'+,%/"0'.9"%
<'5#1,<.$/,0%56%;>>a%
3'A4)0,(%/'%=>>KD>?@
50 Vodafone Australia
Commitments and GRI

Corporate Responsibility Report 2007 51

L'AA#/A,+/$

Issue Commitment Owner Date

Stakeholder Formalise our approach to CR stakeholder engagement by Governance March
Our Approach

engagement developing a consistent framework for engagement during Director 2008

to CR

the next 12 months

CR reporting Publish a Vodafone Australia CR Report assured using Governance Sept
AA1000AS Director 2009
Engagement We will further develop the Beyondyou initiative so that People and Brand March
everybody counts when it comes to CR Director 2008
Our People

We will maintain our position among Hewitt Best Employers

in Australia and New Zealand
Health and safety We will maintain or improve lost time accident performance People and Brand March
from the baseline of three lost time accidents in 2006/07 Director 2008

Products and Finalise the development and deployment of parental lock. Chief Marketing March
services Parental lock will apply to our proprietary network Of!cer 2008
(Vodafone live!)
Marketplace

Privacy Launch an internal on-line privacy awareness program Governance March

to describe Vodafone’s privacy policy and what it means Director 2009
for employees
Supply Chain Achieve 100% follow up within three months for all local and Chief Finance March
Management global suppliers identi!ed as high risk during quali!cation Of!cer 2008
Access to We will launch the ‘Speaking Phone’, a product that provides Customer Operations August
Communication increased access to communication technology to visually Director 2008
impaired and blind customers
Health & Mobile We will set targets and report on Australian stakeholder opinion Governance March
Technology on how responsibly Vodafone is acting regarding mobile phones, Director 2008
base stations and health
Community

Responsible We will issue an update to landowners on the latest scienti!c Chief Technology March
Network research on electro-magnetic energy and invite them to Of!cer 2008
Deployment contact us for further information
Community The Foundation will work with the business to develop a tool People and March
Investment that enables us to measure the awareness and engagement Brand Director / 2008
of our people in Foundation programs Foundation Chair
The Foundation will further develop KPI targets to measure March
partner and program performance with our key not-for-pro!t 2008
partners
Energy Ef!ciency We will actively seek ways to minimise our CO2 emissions to Chief Technology March
& Climate Change help Vodafone Group meet their goal of a 40% reduction in CO2 Of!cer 2011
per MB of traf!c.
Environment

We will develop a year-by-year climate change commitment for March

our business. 2008

Reuse & Recycling We will send 95% of our network equipment waste for reuse Chief Technology March
and recycling. Of!cer 2008
We will increase handset returns attributable to Vodafone Sales Director March
through MobileMuster by 100% compared to 2006/07 2008

52 Vodafone Australia
G1'5)1%M,4'0/#+9%W+#/#)/#8,C%G:%W+(,X%\)50#(9,(]
[,%")8,%3"'$,+%/'%/)R,%)+%#+30,A,+/)1%)440')3"%
/'%0,4'0/#+9%\$,,%'.0%)440')3"%/'%3'04'0)/,%
0,$4'+$#5#1#/6%^%A,)$.0#+9%r%0,4'0/#+9%4,0*'0A)+3,%
4@?]@%[,%")8,%.$,(%/",%G1'5)1%M,4'0/#+9%W+#/#)/#8,%
YG:2%9.#(,1#+,$%#+%40,4)0#+9%/"#$%0,4'0/%)+(%")8,%
)$$,$$,(%'.0%)441#3)/#'+%)/%O,8,1%YZ2@%
!",%G:%/)51,%5,1'B%"#9"1#9"/$%/",%G:%
4,0*'0A)+3,%#+(#3)/'0$%B,%")8,%0,4'0/,(%)9)#+$/%
#+%'.0%4,'41,7%A)0R,/41)3,7%3'AA.+#/6%r%
,+8#0'+A,+/%$,3/#'+$%'*%/"#$%0,4'0/@%-%3'A41,/,%
#+(,X%'*%/",%G:%9.#(,1#+,$%B,%")8,%0,4'0/,(%
)9)#+$/7%3)+%5,%*'.+(%'+%'.0%B,5$#/,%)/C%BBB@
8'()*'+,@3'A@).D0,$4'+$#5#1#/6DG:
GMW%)+(%G:%9.#(,1#+,$%A)6%5,%*'.+(%'+%/",#0%
B,5$#/,%)/C%BBB@91'5)10,4'0/#+9@'09@%S/0)/,96%
)+(%)+)16$#$7%'09)+#$)/#'+)1%40'%1,7%0,4'0/%
4)0)A,/,0$7%9'8,0+)+3,%3'AA#/A,+/$%)+(%
,+9)9,A,+/$7%A)+)9,A,+/%)440')3"%)+(%
0,A)#+#+9%4,0*'0A)+3,%#+(#3)/'0$%)+(%
/,1,3'AA.+#3)/#'+%$4,3#%3%#+(#3)/'0$%+'/%
#+31.(,(%#+%/",%/)51,%5,1'BC

G3 Index (Abridged)
Report Section G3 Indicator Page Number
Our People
Economic Performance Indicators EC3 11
Labor Practices & Decent Work Performance Indicators LA1 - LA3 14; 15; 16
LA7 17
LA10 - LA13 11, 17; 14; 16; 15
Society Performance Indicators SO3 10
Marketplace
Economic Performance Indicators EC6 21, 27
Human Rights Performance Indicators HR1 - HR2 21, 27; 27
HR5 - HR7 27; 27; 27
Product Responsibility Performance Indicators PR1 24
PR3 24
PR5 – PR8 24, 25; 24; 24, 25; 26
Society Performance Indicators SO2 27
Telecommunications Sector Speci!c Indicators PA7 24,25,26
PA10, PA11 25; 24
Community
Economic Performance Indicators EC1 39
EC8 - EC9 32,37, 38, 39; 37
Product Responsibility Performance Indicators PR1 35
PR3 35
Society Performance Indicators SO1 37
Telecommunications Sector Speci!c Indicators IO3 - IO7 36; 35; 35; 36; 37
PA1 - PA2 34; 32
PA5 32
PA8 35
Environment
Economic Performance Indicators EC2 44, 45, 47
50; 48, 50; 46; 46; 46;
Environment Performance Indicators EN1 - EN7 47; 47
EN16 - EN18 46; 46; 46,47
EN22 - EN24 48,50; 46; 48
EN26 - EN27 50; 48,50
Telecommunications Sector Speci!c Indicators TA1 50

Corporate Responsibility Report 2007 53

Find out more

Visit our website

Download our CR Report and find additional information on our CR activities at:
www.vodafone.com.au/responsibility

Get in touch
We welcome your feedback on our CR performance and your views on this report.
Please contact:
Ramana James (CR Manager) ramana.james@vodafone.com or
Sharmin Salahuddin (CR Advisor) sharmin.salahuddin@vodafone.com

Vodafone Australia Limited

799 Pacific Highway
Chatswood Tel: +61 9415 7000
NSW 2067 Australia www.vodafone.com.au

This document is printed on Revive Silk Cover 250gsm and Revive Silk Text 150gsm.
The cover stock is produced in Spain from a mill holding ISO14001, ISO 9001 and FSC certification. It contains 30% fibre sourced from post consumer
recycled waste and FSC certified pulp. Revive Silk Text is an Australian made stock which contains 35% locally sourced waste (15% post and 20% pre
consumer waste). All fibre has been sourced from ISO 14001 accredited suppliers and the paper was manufactured in an ISO 14001 certified mill.
Furthermore, 92% of the energy used to produce Revive Silk Text is sourced from renewable hydroelectric and wind farm power, therefore reducing the
carbon footprint on the environment.
Printed using vegetable-based inks and distributed by Blue Star Print Group. By undertaking all printing, binding, distribution and mailing within a 5 km
radius, further environmental savings in terms of transport and energy are achieved. All the steps we have taken demonstrate our commitment to making
sustainable choices.

Co-ordination: Vodafone Australia Corporate Responsibility Team.

Design and production: Yello Enterprise IG. Print: Blue Star Print Group. Photography: Tim Bauer. Consultancy: Net Balance Management Group

VT1640 09/09 Corporate Responsibility Report 2007