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OBJECTIVE :To get the insight of the consumer behavior of what makes them impulsive or a regular costumer for

buying a particular range Chips. The project is made covering various brands of Chips to get an information of the product, its price , promotional strategies and places related to its production and distribution. The brands covered in the following project are:

(1) Lays (2) Uncle Chips (3) Pringles (4) Bingo (5) Bikano (6) Haldiram


History:In 1932 salesman Herman W. Lay opened a snack food operation inNashville, Tennesee.The business shortened its name to the Lays Company in 1944 and became the first snack food manufacturer to purchase television commercial, with Bert Lahr as a celerity spokesman.As the popular commercials aired duringthe 1950s, Lays went national in its marketing and was supplying product throughout the United States.In 1961 , the Frito-Lay.In 1965, Frito-Lay merged with the Pepsi-Cola Company appeared on grocery shelves. A new formulation of chip was introduced in 1991.In the 2000s,kettle cooked brands appeared as did a processes version called Lays Stax that was intended to compete with Pringles, and the company began introducing a variety of additional flavor variations. Brand Advantage Lays is 100 percent vegetarian.

Full list of Brand Lays (1) Lays Classic (2) Lays Spanish Tomato Tango (3) Lays Indias Magic Masala

(4) Lays Limon (5) Lays Baked (5)Lays Light

(1)Lays American Classic Ingredients:Potatoes, Vegetable Oil (Sunflower, Corn and/or Canola Oil), and Salt No Preservative (2) Lays Spanish Tomato Tango Ingredients:Potato, Eadable Potato, Edible vegetable oil, sugar, salt, tomato powder (1.1%), spices,condiments (capsicum powder, garlic powder, pepper powder, ginger powder, clove powder, cinnamon powder), wheat fibre, dextrose, citric acid, tartaric acid (3) Lays Indias Magic Masala Ingredients:-

Onion Powder, Chilli Powder, Amchur, Coriander powder, Ginger powder, Parsley powder, Garlic Powder, Tumeric Powder, Black pepper powder, Tomoato powder, and Fenugreek Powder. (4) Lays Limon Ingredients:Potatoes, Vegetable Oil(Sunflower , Corn and/or Canola Oil), Limon Seasoning (Maltodextrin[made from Corn],Salt,Citric Acid, Sugar,Natural Flavours [Including Lime Flavour] (5) Lays Baked Ingredients:Dried Potaoes, Corn Starch, Sugar, Corn Oil, Salt Lecithin, and Corn Sugar (6)Lays Light Ingredients:Potatoes, Olestra, Salt, alpha Tocophery , Acetate (Vitamin E) , Vitamin A,Palmitate ,Tocopherols (to protect flavour),Vitamin K,and Vitamn D Distributer of Lays in Delhi/NCR (1) Mahesh Interprises 21, NR Baba Dairy, Neb Sarai, Delhi 110068 Mobile:- 8800204266 (2) Saluja Distributor C-24b, Kalkaji, Delhi - 110019 Mobile:- +(91)-(11)-26483592

(3) Mahesh Enterprises

172, Anand Garden,Rajiv Park, Gurgaon, Gurgaon 122001 Mobile:-9811638108

Pakaging and Pricing

The packets of Lays Chips are available at following prices: 1. Rs.5 for 14gms. 2. Rs.10 for 30gms. 3. Rs.20 for 70gms. 4. Rs.30 for 90gms. Profit Margin
Margin given by distributor to retailer is 12% if U buys full carrot of chips U get 4packets of Lays Chips free & distributor get 5% margin on each sell on Lays Chips Lays Rs.10:- Approx Rs.2 Margin Lays Rs.20:- Approx Rs.2 Margin Lays Rs.30:- Approx Rs.3 Margin