Identity/ Education - Crooked Creek Neighborhood #1

Comments:
Tasked with creating an identity, logo and tagline for the Crooked
Creek neighborhood, we visited three classes of fourth-graders at
Crooked Creek Elementary School. With worksheets we created
about the history of the area as well as a primer on logo design, we
took in almost 100 submissions, combining our favorite elements
into one visual identity for the neighborhood.

Identity/ Event Planning - Crooked Creek Neighborhood #2
Comments:
Phase Two of the Crooked Creek identity project was to display
the student work alongside our amalgamation of their ideas. We
invited people from the neighborhood to view and comment on the
proposed identity. Inspired by time spent in the neighborhood and
the students, we also created our own logos for the neighborhood.

Identity/ Event Planning - ThinkFarm
Comments:
Think Farm is a program started by Big Car modeled after the Pecha Kucha platform,
a Japanese social gathering where participants present an idea to an audience
alongside a rapid succession of slides. To make the event less intimidating to potential
presenters and attendees, we paired a cartoonish, friendly idea of rural life to the
otherwise urbane nature of the platform, evoking a modern-day chautauqua.

Marketing Materials - Kurt Vonnegut Memorial Library
Comments:
We have worked with the Kurt Vonnegut Memorial Library since it
opened in early 2011 to develop merchandise, promotional material
and displays within the Library. Pictured above is a Vonnegut family
tree informational graphic; other illustrations were used for bags,
sh|rts and fyers to promote the ||brary.

Identity - Food Coalition of Central Indiana
Comments:
The FCCI, an alliance of food growers living in urban, suburban
and rural areas in and surrounding Indianapolis, needed a visual
|dent|ty that refected |ts m|ss|on and appea|ed to |ts own d|verse
membersh|p. The fna| product arr|ved through co||aborat|on and
refnement over severa| months, w|th members dec|d|ng by a
major|ty vote on the fna| co|or scheme.

Identity - Lafayette Square Area Coalition / The International Marketplace
Comments:
The recent re-awakening of the Lafayette Square area has
occasioned a new visual identity for the Coalition as well as the
re-brand|ng of the ent|re bus|ness d|str|ct. The bo|d, fag-||ke co|or
comb|nat|ons |n these |ogos refect the mu|t|-nat|ona| and mu|t|-
cultural appeal of the area.

Identity - Made For Each Other
Comments:
The logo for Made For Each Other was hand-made to emphasize
the personal nature of the connection between the organization
and the community. Using the hand-made alphabet introduced in
the logo, we created self-promotional objects that emphasize an
informal, grass-roots tone with the people in the neighborhoods
MFEO serves.

Identity/ Marketing Materials - Hawthorne Hootenanny
Comments:
This event is part of a series of Made For Each Other neighborhood
projects designed to draw neighbors together through creative
endeavors. In this case a folksy feel emphasizes the informality and
inclusiveness of the public event.

Marketing Materials - We Are Here + Test Fest
Comments:
These are two events from the Made For Each Other series of
neighborhood collaborations. In the case of We Are Here, residents
drawings of houses in the neighborhood were collected, exhibited
and even made into shirts. Both events continue the branding
elements established by Made For Each Other while developing
their own unique identities.

Design/ Event Branding - IndyTalks
Comments:
For the IndyTalks series Indy as Super City, we created a visual
|dent|ty and sty|e for the event market|ng (fyers and handb|||s,
above left) as well as animated slides (above right) that served as
visual aides for the speakers. The style is bold and hand-made to
attract attention, project friendliness and encourage participation

Animated Presentation - LISC Indianapolis
Comments:
In this instance we took the clients initial Powerpoint presentation
and unfolding theme and put together an animated informational
video to accompany a speech.

Field Recording / Event Coordination - Irvington Oral History Event
Comments:
In conjunction with the Irvington branch of the Indianapolis Marion
County Public Library, we helped document neighborhood residents
anecdotes about Irvington through the years, resulting in a series
of podcasts available for public consumption as well as archival
ODs g|ven to part|c|pants just m|nutes after they fn|shed speak|ng.

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Activity Planning & Coordination / Eiteljorg Museum
Comments:
For this event we designed three fun arts-related events: making
masks from paper bags, ||ve-act|on 'm|rror" danc|ng and f|||ng a
man-sized shape with words on post-it notes.

Day-to-Day Flyers, Posters & Handbills
Comments:
In addition to the long-term projects Big Car undertakes, there are
many day-to-day projects that need to be publicized quickly and
effectively. These are some examples of marketing materials made
on-demand, to communicate with the public and Big Car staffers
and volunteers.
Plant the Parking Lot Garden
VOLUNTEER WORK DAY
Saturday, April 14 | 9 a.m. to 5 p.m.
Bring picnic-style food to share at lunchtime.
We'll supply drinks.
If you have hand trowels, gloves or basic garden tools bring
them along. We have plenty of tools for those who need them.
3819 Lafayette Rd. Indianapolis, IN 46254
* also, if you have extra books you'd like to donate
to IndyReads, we have a drop box at Service Center
What if
&
what if
you could help make life better
in Indianapolis
on our downtown
Cultural Trail & Canal
& in urban parks & public spaces?
by supporting
playful, surprising &
hands-on
creative experiences
all you had to do
was send a text?
Text GIVE 10282 to 80088v
to donate $10 to Engaging Kids & Adults in Art
in Public Places. To learn more go to bigcar.org
please support our
global giving initiative
OUTCOMES
PROJECTS &
PROGRAMS
T
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A
T
A
R
E
:
ISSUES
FACINGOURCITY
HEALTH
HAPPINESS
EDUCATIONAL
ACHIEVEMENT
LIFELONGLEARNING
NEIGHBORHOODS
CIVIC ENGAGEMENT
TOLERANCE
INCLUSIVE
INTERACTIVE
COLLABORATIVE
HAPPIER, MORE CREATIVE
&HEALTHIERPEOPLE
OFALLAGES
STRONGER
ARTSAUDIENCES
SHAREDSTORIES
THRIVING
LOCAL BUSINESSES
MORE CREATIVES
MORETOLERANT
&ADVENTUROUS
RESIDENTS
AGREENERCITY
BETTERUTILIZED
PUBLIC SPACES
IMPROVED
NEIGHBORHOODS
CIVIC ENGAGEMENT
HIGHLYVISIBLE
SURPRISING
ACCESIBLE
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ENGAGING
MEANINGFUL
KID-FRIENDLY
DIVERSE
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NICELY DESIGNED
GREEN
FUN
PLAYFUL
MULTI-SENSORY
CREATIVITY
CULTURALAPPRECIATION
ECONOMY
TALENTATTRACTION
&RETENTION
ECOLOGY
CONNECTIVITY
W
E
A
D
D
R
E
S
S
T
H
E
S
E
T
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....
...WITHTHE GOAL OF REACHINGTHESE...
METRICS
Big Car uses creativity as a catalyst for a
better Indianapolis. This chart explains how.

Creativity Self-Promotional Video
Comments:
This video is a collaborative multi-media endeavor, with video,
typographic and musical elements combined with a poem-like
narrative about the essence of Big Car. Stills from the typography,
were layered atop footage from recent Big Car projects.

Big Car Website Redesign
Comments:
ln 2011 we refreshed the |ook of our webs|te to refect our
changing relationship with the city and neighborhoods we serve.
We moved the color scheme towards vibrant, earthy greens and
used hand-drawn lettering to represent an inclusive, grass-roots
organization that emphasizes community-building through the arts.

Writer Night - Second Story
Comments:
Th|s fyer was created for a recurr|ng event put on to beneft
Second Story that encourages dialogue and interaction between
writers in the community. For the author Frank Bill, we chose to
illustrate the authors iconic and omnipresent mesh hat to appeal
to fans of fct|on as we|| as affc|anados of so-ca||ed |owbrow art
and culture.

Reconnecting to our Waterways
Comments:
As the name suggests, this multi-year, multi-disciplinary community
initiative aims to improve the quality of Indianapolis often neglected
public waterways. We are pleased to be involved in this massive
effort, both organizationally and as coordinators of marketing. Thus
far we have partnered with ROW to create the logo, website and
mission video.

Mayor Ballards Spring Fever Bike Ride
Comments:
For the identity of this event we chose spring colors and a playful
nostalgic look to appeal to casual bike riders as well as the more
hardcore cyclists to spend a Saturday morning sightseeing with
the mayor on the seat of a bicycle.

Think Farm - Columbus, IN
Comments:
We were pleased to help launch this Think Farm event, focused on
local food issues in Columbus, IN, by assisting with event logistsics
as well as designing the event poster (which was screen printed)
and postcards which were mailed to potential attendees.

White River Festival
Comments:
We had the oppotunity to design the logo for this event, and
incorporated simple, idealized, iconic representations of our air and
water to a||ow for the fedg||ng fest|va| to grow natura||y w|thout
outgrowing its identity.