Coca Cola History: It is rare to find any staple of American life that has its roots in the preceding

century. This is one facet of the Coca-Cola Company that makes it very interesting. From its very meager beginnings, to a multinational fortune five hundred company that has the distinction to serve over one billion people in the course of a day. Dr. John Stith Pemberton founded the Coca-Cola Company in 1886. The first batch was mixed in a three legged brass kettle in his back yard. He then distributed it at the local pharmacy. That first year sales of Coke averaged nine drinks a day, and grossed $50. Since it actually cost $70 to produce the entire supply of product for that year money was actually lost. Confectioner Joseph Biedenharm first bottled Coke in the summer of 1894. This complemented the fountain soda production of that year. This contributed to the spread of the popularity of the product that was consumed in every state and territory of the United States in 1895. Expansion was quick to follow to keep pace with growing demands for Coke. Its interesting to note that this growth was under direction of Asa G. Candler who purchaed Coca-Cola Corporation in its entirety for the sum of $2,300. It was also under his direction that the unique contoured bottle was developed. This has remained a distinct feature of this product and effectively separated it from its lesser competitors. A few years later in 1919 the Company was again sold. However, by this time it was sold for the very sizable sum of $25 million. The buyer, banker Ernest Woodruff and a group of investors decided that this was a prime time to bring the company public. The initial offering was $40 per share and if the dividends were reinvested, one share of stock today would be worth a very respectable $6.7 million. This can be marked as the point where Coke became a financially viable company. An investment in Coke is a solid one, and does not appear to be a high-risk company. Another point of note is that...

Introduction The Coca-Cola Company Limited is the world's largest beverage company and is the leading producer and marketer of soft drinks. Due to the facing of highly competition in the market, the Company used more than million dollars in the R& D, marketing and production, in order to design a new product to gain a higher margin. This report is mainly focusing on how Coca-Cola Company Limited uses strategies in order to competitive in the mature market. Firstly, the issues of the Company will be identified, and then SWOT analysis of the company will be conducted. After that, evaluation of alternative strategies will be stated and finally recommendations and implementation will be given. Background Coca-Cola Company Limited is the world largest offerer of non-alcoholic beverages and the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Coca-Cola Co. is operating in their existing brands, and also develops new global and local brands and acquisition of the global or local brands.

In 2002, the company has launched new brand product including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit in Australia. The company has also acquired many new international water brands such as Danone Waters, Sparklettes, Alhambra and Evian brands in US. They also continued collaboration with the Walt Disney Company to market children's soft drinks. Coca-Cola Company Limited has invested a huge amount in marketing campaign to support their brands. The aims for these campaigns are to enhance the consumer awareness and consumer preference for a certain brand. As a result, Coca-Cola Co. has maintained a long-term growth in profitable volume and large market share in the worldwide non-alcoholic beverage market.
Mis Implementon By Coca-Cola Company Coca-Cola Problems before MIS Implementation and the MIS Solutions Coca-Cola Bottling Co. Consolidated (CCBCC) has been quite a success, being the second largest CocaCola bottler in the United States. This organization is a leader in manufacturing, selling and distributing. However, there were problems that occur in their project costs. Based on a case study done by Microsoft in 2009, the companys Information Systems and Service (ISS) Department had been utilizing a project management software solution where the maintenance agreement had already expired and this is where CCBCC expected an amount of time, money, and effort for upgrading this solution. Therefore in March 2007, the companys ISS started to search for a better method to forecast and capture project costs. The company had lacked of many of the advanced functions that they wanted which included historical cost reporting and the capability to hold multiple project baselines according to Mary Morabito (2007), the Information Systems and Service Project Manager at CCBCC. Further dilemmas were occurring they were unable to track cost elements, such as labour and material cost in one repository, Jason Charlisle, the Senior Property Accountant at CCBCC said this. In addition to what he said, senior management would want information on a project which includes the true cost to the company and this is where he said that they would want to spend ample time and put in more effort in gathering data from numerous locations. In handling this situation, CCBCC decided on a few solutions to it. They thought about a few project and portfolio management vendors. So eventually it chose the Microsoft Office Enterprise Project Management (EPM) Solution, which included Microsoft Office Project Portfolio Sercer 2007, Microsoft Office Project Server 2007, and Microsoft Office Project Professional 2007. Morabito (2009) says that they would like to simplify their software footprint to consist mainly of SAP and Microsoft...