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driven economy fed by multi-dimensional channel outlets that includes consumer touch points inside of your reseller/distributor partners, affiliate websites, portable devices, social networks, advertising, media, PR and the list goes on. Kinetix in a very simple way insures that all of your key content assets are dynamically up-to-date and relevant to the multitudes of consumers seeking this information regardless of the technology it is displayed on. Kinetix places emphasis on getting your key messages where they need to be, when they need to be there and immediately accessible to the consumer in the easiest method possible sustaining a vital business momentum at all consumer orientation points. Once the information has been disseminated, Kinetix helps businesses measure and understand key message performance against stated goals, but this is only part of the entire picture. Consumers engaged with your messages now require a very safe and easy way to order the product, no matter where they purchase it from. Buyers expect their transactions to be secure, automated, and informative as the fulfillment process occurs. This process needs to be seamless from the ordering point at the retail site all the way back to the product being delivered to a store, business or home. Customer service has been elevated to the level where manufacturers must provide this experience directly from their corporate sites and extend this to any and all sites that represent their brands. Kinetix provides a framework that give resellers and distributors a virtual extension of your own ordering system, without needing to spend any time, money and effort to integrate these complex processes. Orders flow in electronically without any human intervention directly through retailers preserving the value of the reseller network with the brand equity and fulfillment power of the manufacturer. Brian Tervo President & CEO Brian Tervo serves as President and Chief Executive Officer of TIE Commerce Inc. where he is responsible for driving company vision, growth and profitability.
TIE ~ 1/2009 ~ P9